You are on page 1of 258

1

? Z H~ 0
+
i
FV c*
Vzuz ~ agzZ x LZ

'

Zi%

pt ]
? Z H~ 0
+
i
Zi%
2014

g i6
, zq

: [ x **

: '

:
)
Z
:

Z'
,

/
/
/

&N ezg 8
g f
$7 E
-'
X 37
?

l}| ~g
{z Z
# C ! Z g g 0
+
iX Qg !*
-Z 0
q
+
i

Dx g " ~ 0
+
i X 4 k Z kZ @

g { z Dg6
,] !*
kZ v ~ p

QgzZ D Y D{z ' **


HgzZ H HgzZ 9H { z

* ~g {zX 5 7!$
+gzZ, K y Z 7Z D e
$D
{^
,Y l gz Z " _
. )]g '~ x i LZ p D {
y Z NY VJ
-kZz g6
,V y Z 0
+
i {z
/ZX f
e7

X NY } }g y ZQ @*
Z
~ 0
+
i
C ~g ~ l } Z | ~ g 0
+
i [ t Zi%
] gzZ 0
+
i V W,0! gzZ [ x + F,
f * VrZ X

x B; Zg [ t y Z gzZ V ]g q [ kZ
* w z gzZ $gzZ $
- ;f X ~ V [ x y Z

X g| (
,
W

M F,Ej8N
K

}p
~ }g !*
[

11

13

!'* " _
.gzZ t

15

!''v )

19

Og ~g Y I

24

,s Z V6& KZ
& [ x
04E
/G
E

6
7

33

* x

40

44

? Z H~ 0
+
i

10

52

-Z$
q
+ q
-Z

11

56

Y *6,x- y.
*

12

66
77
84
90
94

h Z rZ(,
g @*
O Z y{ y { yG
] ! zZ
4E
& T ,KZ
!X X X J/G
,[ x

13
14
15
16
17

6
101

?X X X m c*
^z

18

105

!X X XCZ ] p

19

110

!' ZC

20

114

!''~g Z
/]

21

118

XXX$;f C!*
.
_

22

123

23

128

gz ,
M

24

133

^g W **

25

138

g f

26

150

g m$
+ $; f
KZ

27

157

] &
+ 0*
&

28

161

Q7! x% ;

29

166

] Zk

30

170

,g Z #
}
./_
.

31

175

-~p [
J

32

0
+
i ~g {7 ]t g0
+Z}g
X **
+
&
eukZ x Zg Hu

[^
OZ

x **
+Zz LZ

10

sg '
gzZ ' (Motivational Speaker)$k Zi%

s W ;gE- gzZ ;gE- [ ;gE- bagzX ( T r a i n e r ) R,


X g V gzZ g D
+
B Y (hZ 8
-bZ

)**
izg Zj Z gzZ y Zy m{ p y Z Y k
X g a Z

Zi%
atifcomm@gmail.com
www.facebook.com/atif.mirza.56

11

~}g !*
[ kZ
kZ @g Z
/0
+
i6
,R V 6& KZ e
$Z V

ZX D Y xz y EZ gzZ p {z @*
t y v

gzZ t[ x X
HH Za a g Z
/0
+
i g z!*
-Z y
q
KZ
Z '!*
z a [ NZ kZX n [ NZ LZ } g 0
+
i g Zp

X w ~ /
% [ kZ

: x (Work) x Zg t oa ! x

a } LZ )g f x kZ gt ~ f } g
] Z f KZ ~g x V n
pg 6
,] !*
kZ X
CWg gzZ

t (Vision) gdZ q
-Z x LZ J
-Z
# X Z a z
~ Tx (ZX 7e**
iz0
+Z kZ J
-
z kZ Og 7
*
@Y s 0
+
i {'
" gzZ ^ze
$g1 :
Z(
,

*
@Y 0 idgzZ Z ~ VzKZ p Zz pg ~ f dZX
~ kZ Z
# @*

z kZ i W
W z 6
, 0
+
i x X
X ._ V 6& ~g gzZI t g Z ,KZ

CZ f v tgzZ [ xX Wp o ~uz a ! x

4 4 p {z n
pg 6
,(Personal

Development)F
,

e {^
f
,Y V- zggzZ V WKZ aKZ {zX n
pg ~g Y^
YZ h
+'
V- zg gzZ 4h
+'
g B{z Tg
X C
zC
R

12

[ kZ g ~g Y^ WpgzZ **
)x LZ

0
+
i [ NZ 5 Zg kZX C g s 5 Zg ZtX x
X sp~g
q
-Z Z g 7 x q
-Z

Zi%

13

q
-Z6
,[
a kZ X \ Wt gzZ ~ ] **
kZ * L L

X , KbhZ] **
DggzZI KZgzZ B x ~8

0
+
i X [ g
/
z [ Z v #t M
h 0 T e
C

;gzZ p \ W , x (Z a LZ X 7x **
VzzD
~ g !~ } g !*
kZX Y lpq C
]
z X

V Le
C(Z c*
V Le **
t ~ , :
z CZ
: ~ g [ Zp
z CZ X F z T e
C B x
X { na \ Wtzgt X ,

t+ 4 Z}
. Z Za t g0
+Z LZ
/Z L L

w EZ jg7 V 6& ~ Z}
. kZ gzZ s
X *
@Y M gz ( Source) *
gzZ ] B; kZ *
*

: f }u w ZkZ Z}
.LZ o kZ Z
# LL

A &t " Y Y7 kZ 7c*

Wz6
, egz; { z
p V ?N 4 V
H0
+
i V kZ ? ~

?V 6& X , Z v X Ho ( Self esteem ) ~


X ? Hgz ?VX , Z v X Zg

T e g Z V 6& KZ T e G * \ W L L

**
gZ
/0
+
i | (
, Rx q
-Z T e 6
,5 Zg V1Zp LZ

14

, g
/ V **
{ LZ X NCZ a: Zq] Z`
T e

D d
$
! x g Z0
+
\ W g _(
,WgzZ : **
X NY

A D b3~ V; g y
KZ L L

VWg { c*
i Z Z}
. DZ ~ V 6& KZgzZ H{ c*
i
X mJ e ~

z t i kZ Le **


/Z {g Z Z # q
-Z L L

p {zA xi 5C
V **
{g Z Z (Z X Y :
X } x

(gzZ: )w d) { c*
i g \ W * C
!*
LL

kZ X N WvNgzZ o - sC
\ WX ~
\W *
* (Z p y W **
Y k- gzZ *
*N **
Y 0z

X { y v a *gzZa LZ

! xpX , z~g7 Z X Z (
,~ 0
+
iLL

(Z \ W
/Z NU : , gkZ ~ f X B ~ \zg
X Yuzg7 q ! xg Z0
+
\ W

15

!'* " _
.gzZ t
D Zz LZ x LZ v[ x

16

kZ Hi 0*
0
+
i g Zp
HY7 Z
h

\ W& Y %gzZ x (Z ~ 0
+
i\ W
/Z gzZ x L L I

17

t Z%V X CY ~(
,q
-Z\ W DI
0
+
i **
Y Vzqz y Z X V i Z ] B Vzuz \ W

7~ } g !*
[ x, Z L \ WX 6
,
LZ v [ x X @*
kCe
$g1 ~ kZ {zc*
] x LZ &

D ~ c*
x , Z v X D Zz gzZ x

h F,
M
~ x kZ : gzZ D 0*
{g 7lp L{z I**
7Z
ZjkZ ? t
H~ x " gzZ x I KZ X

{'
"gzZ ~z
/ Y c*
% & Kzg +Z Hy Z 2

gzZ ? Dx " v X CS 7u {zgzZ C

g Zp **
gzZ wj } g ! x +Z X D q ! x **
X

pg {7 Zp
n
W Z e c*
Vz ~ w LZ ~g , Z \ W
/Z
X S u S W Mg \ W p Z \ W

\ W *
* J 7, \ W ce **
} )
,& *Z, Z q
-Z \ W
/Z
& y Z b \ W
/Z X u k\ S W D V9

]gzS W s@/ \ W g \ W ] b

X 0*
~g7

@*
7b} gy
KZ X
z ~(
, p

e
$ ZZ KZ X
rg ] **
DggzZ #
| CQ Z Vzuz y
KZC

@*

~ Vh Z 0
+
i*
* F,
V 6& KZ gzZ '

X M
h Z a } g U HgzZBBpg w I KZ X

X YY c*
VZ {Z
+ ] W ' x Zj kZ

18

Good ) f
$
/I [ t W {KZ X x **
Z(
,q
-Z * )
,W

vxq
k
-Z vhZ c*
[ Z w Z kZ ~( to

great

v ; & c*
g q
-Z F, kZ ~ [ kZ ?
g Y gpx {z a gkZ X *
@Y g ( Hedgehog)
, g Y gpxkZ X w V ~&
6
ue gzZ ( Hedgehog)

j 6 6 a g D kZ ~&
gzZ D E E
YN
WgzZ @*
w EZ q
-Zg !*
g Y { Jt p Cw EZ
C
{z w V Z X
8 btpg !*
{ z X
C
8 X CZ
z p V | @*
Zz sg g ( Hedgehog)v ; CZ

/w Zz X , j g Z0
+
Z gzZ , x q
-ZX ,

5 LZ vkZ X F,
D CZgkZ v Walgreens
vX ~i%z6
, g:vg egzZ q ] V
G8N~ x vtX w 5 a kZKZ
~ V 5 gzZ E
w Z&t LZ V |x~ w W X q F,
g Z0
+

X B
bg

? l6
,{ c*
i~ } g !*
Vzq {z X 1

? $
04 Vzuz {z ~ Vzq X 2

? $
g o 6
,g7Z , q ygzZ X 3

[ Z ~ V ZV y Z Cy Zy {z a LZ V | {z Q

C[ NZ x q
-Z Czp{ z X Wt y Z ~ ]g

6
,V70
+
i KZ Z HWp aV g t X
&y Z \ Wa k Z M
hq }g Z0
+
gzZ M
hw EZ

19

X *
*g6
,V Z

? DI w V\ WX 1

? M
h 04 Vzuz \ W~ Vzq X 2

? M
h 0 =g f Wa \ W , Z x yX 3

]g [ Z ~ V ZV y Z , x {z a LZQ

(Z& c*
x Zz F,
Z Zg7 6
,g V Z&y Z X Wt \ W~

V n
pg y sg ~\ Wa T V DI \ W&
rX r \ W { z ~ V/}uz i ZzW w \ W

V M
h 4 4]g 'KZ \ W~ T (Z x t BB
x t ]g 'gzZ aX V M
h7~ ]g4 Vzuz p

X Y0 ( Economic sense)=g f Wa \ W (Z
X y ZyZ ! xgzZ F,
\ Wz
rg V p&t x

X 7 ( Passion)/_
.c*
ta F,
~ x

"_
. \ W ! x ~(
,C
X C ]gz ~ kZ
3 y *Z JgzZ R,?6
,BB( Passion)

X }

BV F V [ x Zz ~ VLZ ~

kZ X J6
,x LZ ^g Zig xX $
Y @

Quill ) Zz 6
,gzZ ?6
, VJ
-/ w 28

I CZ kZ X _ ^ VZ kZ 8
-i ( pen
ciV
8 Wui~ Bt 6
,tv {z

xbZ X ~ gzZ h
+
~ ~zgzZ
z A

20

E
C-#GZ gzZ i
~ x LZ ~ t V
/Z H E

X : 0Z ] Z x Zh
+
7Z Xa ]g '

g \ W Dgx ~ y ZyI KZ \ WZ
#

p!*
-Z 0
q
+
i \ Wx X CY !{ c*
i a \ W CY| (
,
Z (
,B " _
.gzZ t~ x Z
# X @*
z6
,gzZ

X $
qgzZ h
+
p Zz Y kZ

X Vg Za ~4 a V)g f x LZ \ W t Z%

\ WZ
# p Z ]gzp y Z 2~ } g !*
x , Z

Z V J a w LZ, Z *
*x t \ Wx
"N
, Z a \ W *
*x c*
< [8 \ W& Z (Z X Y E
5E
*
*x c*
xg [8 \ W ~ T y (Z X *
*yy
T`+Z X R ` pQgzZ **
1
@ 3,
, Za \ W

]g+ 4 g Z
/0
+
i X **
3 [8 \ W V

kZ NY ~ I KZ X , g Z
W 8 0g \ W

X > *gzZ g ~} Z
+ \ W

21

!''v )
D W ~p~} )g f x LZ

22

eg1 6
,y Kgq
-Z Dg
/ y N*
w e IizgP

x **
y 6
,eg1 X g:pz q
-Z t 1zs KZ =

23

;g gz$ p y !*
ip
/Z] X Z ] ]gzpq
-ZB
Zz V- x| kZ X ag Z0
+
q
-Zg0
+Z LZ p

; g ` y Z q
-Z g:kZ X , g \ WBB

{z ?W V a]t Y7 kZ ~ Z
# X
C ]gz c*
1 kZ @*
Wh
eZz Z
#

}X ~g Z
/0
+
i~ $
" ~ X V YkC1 kZ ~

D Wh
e Zz v d
$Z
# X D } 7,g F ~ yV z {ZzgzZ Zz

V Le ~ a kZ Dx OZ V ~(
,{z

Vq]gz (ZZ V: H Z Wk0*


}
Zz c*
n%
/Z ._ o KZ gzZ Y > B T

X Y gz{z $
Y g kZ ~ } g !*

'

,
i X+
M ggzZ > Z lpB o ^
,Y

}(
,F T a +Z t X CZ y Z t & a

t k0*
} g X D xzZ } g Z Z gzZ } )
,z6
,} (
,
y Z c*
l=g f s)
,c*
x #
i 5 KZ @*
[ NZ
X N =g f qy n
,
z c*
} (
,

Wx y Za X Dgzv, Z
/
g Z} g

Dg#
}
.V)g f x LZ {z @*
7=g f

} q
-Z (Z X D W ~p ~ } gzZ

~ y Z 3 P ~ek0*
wj} g X z Vz c*
Z
# X Z Vzg Z0
+ !*
{z @
y q
-Z
gz] !*
ZgzZ Z {z @*
+y
h

q kZ D

24

wj X D , Z Ct ZgzZ t Z X 2
y ~ e],
g wjg @
X @*
{ Z

z CZ b: ~
M F,
gzZ V {z p @*
~izg=g f
N V u e 6
,g Z- { z @*
V- g rLX Lg mZ e

@*
Zt q
- 4,
kZ O |
# z
y CZ @*
Y

X} 2 V

q
-Z pVg#
i 5 q
-Z z Y

Xg Z x LZ ~ f }uzgzZgdZ x LZ ~ f

] !*
kZ :=g f W#
i 5 KZ t gdZ

X
C c } )g f #
i 5 c*
x LZ Z

Zz pg a dZ ~ } g !*
x LZ X W ~p~ kZ

gzZ b hZ V B B kZ gzZ @*
wz { Z 9 *Z

X &~gz
Ca }

~ ] KZ {z
rg ~ f gdZ x LZ

t Y7Z {z ~ ] \ W s
B { Z 9 X @*
; gZ
! x ] X gzZ Z a V \ W @*
k Z

KZ X D gzZ ~g Z c*
x CZ \ W
z$
+ kZ X k

C
pg ~g Y g V 6& KZ gzZ D 4 4g
n

] Z f KZ k0*
\ W CY t p ! x a Z X

-Z ~ X , z a Z && x KZ \ WQgzZ Z (
q
,
X c*
y
KZ Z P qg q
-Z T J 7,~ } g !*
e K6
,
Z6
,
LZ s Z @*
)
,{z P q kZ H{z

25

( Clients) V LZ {z [ Z w$
+a kZ P q pC
Vy Z {z Z t q
- 4,
kZ @*
7q s

se X} #
}
. y Z a y Z } ib)
P ~g^ X A j ~g^ s kZ V : se

a kZ X $
"
$U*
a}uz ] !*
Kg g c*
Xce gz{z $
Y >

T Z } zuN q
-Z ~ V hZ
+Zi 200 ~M%Z

X { c*
i
Z V !*
q
- 4,
V% 'Yt
gzZz] !*
y Z Z
] !*
tq
- 4,
V% c*
Wt t

\W Z
# X Y c*
W 7 !*
$B y Z gzZ Y ~g^
yn
,
z CZ X Dg{Z
+ CZ \ W ! YZ a Vzuz

X , ~ "(
,W V
/
g Z LZ c Z
gzZ Og Z (
,

Z
Z.
LZ ~ LZ {z 'x * )
,i xN*

{z @*
lp6
,"(
,Lg LZ {z ;g q Zp F,
~ kZ vgzZ @*
g gzZ q{z 6
,] X Le

*
@Y C
uZz KZ {z
zq
-Z X , x 6
,] y Z gzZ N W

H {z X f(
,Lg W~ kZ VgzZ p

{ c*
i yW
z kZ yW kZ [ Z z!*
Z Lg

\ W x|uZz )
,c*
i5 Z
#
# X ~ h Z KZ { z Z
#

y N*
we X f
e[ NZ 0
+
i \ W 9 {Z
+ CZ q
- 4,
otzg !*
$ y Z kZ ~
3 g:kZ

X 5 _7,i x N*
~Nt X J (
,

26

27

Og ~g Y I

5 _
@W pgzZ ZzZ
~ 0
+
i mZ G

28

xg H Z 1Jt T Cc*
z s

29

~ X: eh
+
p4 kZ Cc*
~ gz ` WX

* V gx c*
Vz x ({!*
{z e v F,{ c*
i
Zg ~ V-gE- gzZ VX Tg D Z + Y

I * D#
i 5 c*
x gzZ @*
G ~g6G
_ Zz |t ~ * ` WX D 7"
$U*
iZ ~ A
! x KZ { z f
e uzg I z6f KZ v

Xf
e ] **
kZ

Z ~ DLZ \ W t Z% bzg Zz g H

g0
+Z \ W ~g6gzZ !*
z % X BVZ p ~g Z )f

4 ~ 0
+
i : Zg Zz& gzZ CZ f pgzZ G * \ W Wi ZzW

w EZ4
z LZ v Zz pg tzg Zz I X **
4
KZ t c*
N W D_\ W ~
z rg vt X D

g Y ~ g C X f gZ ~ ( SKILLS)V g '

\ Wt X fg W,
{ c*
ip
~ kg c*
f
%Na "7,[ c*
x F
IJz 6 y !*
i ) ~
/e 5
X N W

Hz ~ w 3 2 D
k
KZ ~ * ._ } i Z0
+Z q
-Z

VZ {Z
+ D6 ~gza ! x~X @*
Y
X Y 3g ~g Y

~ q l=g f \ W g @*
Y
5_ D [ x
Z ~ DLZ _ CZ f mZ G
6b X @W pgzZ ZzZ
~ 0
+
i \ W g D

30

$
-oG
5_Z I s .G
t |X mZ G
Z Zz

Xc e *
*6
,p{ c*
i ( Job) #
i5

$Z V Zz
e
z { c*
i ~ M%Z ._ q
-Z

Dz Vzg Z Z, Z { z X Cz a_] 3 2
X Og ~g Y I{z D Z
Z,j}i 5

z { c*

i
{z X x **
Z(
,
* i ezN*

gzZ Zz {z Z g HX *
@Y Ht~h Zz

,\ N*
6
\ W e C Rg H~C &
Z H x OZ ai Z q
-Z a LZ i ez N*
X V } 9: VY
4LZgzZ &V g !*
*Z LZz~g7 {z X

X Lg sz^~

V1xFf
$
/IgzZ x **
xq
-Z * )
,W

kZ T g aI
zC
~ +C
y Z { z '
2!Z e q
.E
~H
-Zu- e6
,~z K y { q
-ZX YY c*
! lZz kZ { i Z0
+Z
E
.2!Z e kZX g x 6
- zZ t X H - zZ W kZ a ~H
,
L Z { z
/Z W u- ez6
,6
,x !Z- zZ X ;g ~g Y 445

~ - zZ {z WX Y Le *
* ( ADD)Z ~ - zZ
Le 7 ] Z a ] KZ p {z p Le *
*7Z

~ {7 ] Z u- e z6
,kZ 4 15 Z W 6
,Y ]i YZ X

, q Z HJ
-[ Z ~J ez6
,y { Le 'Y {z XK s
]g @*F,{ c*
i { z B
bg 7&
+ Z
/ )
,y {u- ez6
,X _J
.2E!Z e6
+ Y WkZWpX g C m,H
,]

31

(Z p _- zZ + C
g " {z I y { X 5
] !*
t X V q z{7 ] Z kZ , Zi

I
zC
D , Z + C
]g Zpa kZ

X Tg { Wa

*
@Y [
7 *Z D Y 0 D
\ WZ
# @*
Y

Za lp Z D Y { W6
,I\ WZ
# X

Zg " a J (
,D CZ w EZ 9
z LZ
X DY

kZ @*
7( Automatic)g pn 4p

x "
$U*
~ kZ X C ]gzx o} g a

X g D F,
ZjkZ:: Zizg @*
7,
8

Og 6
,c
W!*
D CZ Z t BB I

X ( Multiply) k(
,DCZ Zg c
W!*
Y

X CY t=g f Z
z V~f

} g !*
g7i Z X D Y Y zz 4z [ KZ vx

CZ f KZ v [ x g " @*
Zz "7,gi
+g {z @*
Y ~

Zj LZ X g Z
X U*
Z
CZV- k
,
$

H x N*
'szcX @*
i Vzuz gzZ !{ c*
i \ W 7,
YZ q
-Z ~ kZ gzZ V @*
+y
h
[ q
-Z ~ Z e 20 ~
/Z
g @*
X h
+
se 4 kZ ~ w } @*
Y c*
W

"7, hZ ] P ~
/Z ._ .
$Zg- e wz *Z x

/Z X M

h w$
+V
H0
+
i ~g ] + xy Z B w a

32

| 7,[ q
-Z ~ q
-Z ,z a _ q
-Z : Zizg

Dt X M
h | 7, 50~ w [ kZ X M
h
X "
$U*
Z ~ W,

~],
Ze q
-Z k0*
LZ {z D {~ Iv

yZ
/Z X Tg ] ZgzZ ] Z@x LZ {z ~ T n
pg gz

,
6
Z c*
KZ X f
e Z Ug {z @*
WN Z ~ f
r~],
Z e KZ a X , Z v[ x F\ WX D7g Z

$
- ;f
KZ ( Catharine

Cox) Zu] ;C
X x Z q
-Z

6f ] ]g @*
x& kZ X g Zj x LZ 6
,

( gzZ b u[ Z m y Z H_ ] :S
KZ ] Z@x LZ
t u] !*
-Z ~
q
y Z X V
X Tg ~ oLZ c*
^

X _ Za V * Wg " Ia } g ~ Z g Z

g " 6
,[k - X t } g ~ ]g Z

}(
, D,
MZ
g g 6
,,
MZ LZ V bgE- + 4 * X i- i
+z (

'!*
+C
C
\ WV xg F ( TED) X

M
h Y (h
+]
.~ I LZ \ W X M
h

\ WgzZ NY D ~ w] **
z ~y $z6
,
X , g ZpgzZ y WI

+Z ]
KZ I +C
Zz x 6
,r
KZ

f LZgzZg ~g Y [Dce Za g Z
/0
+
i hZ

{z s~ k
B H g Z t 0
+
i Xg F,

33

Sg x **
q Z Z { z gzZ Sg g a ~p Sg [ x q Z Z
X V: VY f gzZ g ! X{ z e } :B ~p

Za g H ~ V9
{z ! x x
X ,gZ
/0
+
i [ x {z @*
}

34

35

,s Z V6& KZ
eg Z , ~ x I

36

yw + 4 * ; g ~ lkZ 0
+
i ~g7 KZ W q
-Z

kZ #
izg X ^ * g y
WgzZ ;g x **
~ l KZ {zX

37

?
/Z
Hc*
[ Z Z yw + 4 * Hc*
g V

t $Z} (
, kZ Z
# Ww x{z d +
$Y NZ LZ

V # } t kZ Z k- skZ

Z(
,
* @*

W w t
/Z 5 [ Z kZ X c

C skZz~g e
$t Iug 'xX @*
w
E
H
I
4 5"
X Tg" h G
7 LZ v F,
{ c*
i ~
-Z x y Z { z && +Z C
q
]g

~ LZ y
KZ t i W` 0
+
ig Z0
+
kZ X Yg Z
/0
+
ig Z0
+

t V 6& KZ [ NZ c c*
x LZgzZ 3TV 6&gzZ ] **
Dg
X , n
pg

} g !*
t @'
,LZ i el
g * Z {
szc

7@'
,Zg =g f q
-Z ] Z f KZ p x ~

9~ } g !*
x C
|t Dg \ W CZ p Dg
c*
i 5 x LZ VM z v[ xC
#
~ * X

0
+
i KZ *
@Y X y x kZ 7Z H7n

D x
z J W ~ kZ Dg Z
/ M Y
z

w 65 ._ } i Z0
+Z q
-Z X Dg Z
/
n kZ Dg Z
/ Dx ] g ZD
} 0
+
i KZ J
-/

XI , x {z n LZ ~qZ

y Z0 kZ *
@Y HtDi
+Z ]
. Z (
,
*

~ 0
+
i KZ kZ I kZ X , * ] Z XZZ
+Zi g ZD
q
-Z

kZ ;g @*
x 6
,y gzZ tLZ /~g {z X H7x y q
-Z

38

EG
4xX W~ z ygzZ tZ**
3E
g x
-Z \ W|g 'x I KZ \ W
q
/Z
X } 7,*
*7x y

'gzZ <g W Vz y Z0 Z e bZ [ x \ W

w p} z X x LZ Z x\ W B

] **
Dg ~ LZ y Z V
W :%g Z0
+
F,
KZ gzZ

**
Z gzZ V 6& + 4 KZ y Z t X Dc LZ ._
X D 4}

I kZ
HY7 ~ } g !*
m kZ 6 W

g {z gzZ yq
-Z sZ V ; 7! p gzZ ~ kZ

X D Z }uz q
-Z ~ V 6&gzZ ] **
Dg LZ X

h 0
M
d
$ Zi Zt X n
pg && hZ % 1 gzZ v

i Zt M
h W[ [ gzZ n
pg f x Z
Z X

p { c*
i ~ u c*
Z
Z X M
h 0 bZ c*
Z e y Z0
i Z Z
Z Zz I w gzZ h
e p { c*
i ~ Vzuz X n
pg

~h i Z Z
Z ~ bZ X M
h 0 *Z gzZ }
YJ
4& Zg egzZ g
5G
] **
Z
o Cg
Zzpg && ) E

X D Zz I ] @*
mgzZ

+gzZ )
,Fg W 8
-bZ ~ C *~ * ` W

hZ c*
z [ b
gzZ p
b
g Z hZ R,

"
I
5E
4

n [ x ~ X
{)z :z
/ EjGG

V~ } } g X C g g && Z

39

CY ~ F,
V X D Y 0*
StereotypesF Zj

i W~ V6 a y Z T e + Zz X
E
yzi ^ . + Zz { +
E Z wj X NY ~ Vw=O
X g e x **
gzZh
e g D 2 xg ~

LZ
z } g , [ NZ }p 4Z 7~gz

XNY ~ V W u 4Z 7~gzt g n

t6
,pX Og ~g Y K] Z f KZ pX DI **
Y v
~

q n Y ~mq
-Z \ W
/Z , : xi

\ W X 7O0 Y ~ {z kZ [ Z

X **
gzZ,KZ
C78 I }uz

x c*
& Di Z0
+Z] **
Dg ~LZ \ W
/Z

bkZ X Z'
,Z q
-Z ~ Vh} (
,
0
+
it D
EI4H
&
N0*
0 7{ z L\ WgzZ , g Z
/0
+
i6
,R 5kG7 LZ \ W

\ W
/Z L L p Z | Z'
,
Z ] ;C
xX qZ ~ \ W
W

0
+
i ~g KZ \ W D r Z 6
,g Z
/0
+
i6
,R qZ KZ

X
g lp **

\ W 7szc Z s, Z y Dg \ W
/Z

/Z X

8x AjgzZ n [ xgzZ W~kZ


],
E6
,Z [ x p c* T e **
x **~ y Zy Fg W \ W

\ W e]gZ st T e *
*"
$U*
( Entrepreneur)

X V g n Jn kZ \ W gzZ y x LZ

p~ }g !*
x gzZ 0
+
i V Z z ~g

40

V **
ZZ
W :
K t Z G
g W~ V Z X .

X } Za ] P`

Dy !*
KZ \ W y c*

t \ W& c*
x \ W
/Z

sz^~ x c*
V g | 7,[ J
-k
,
] Zg

X Y ~W~ eg Zp \ Wx I KZ bZ X M
h

g izg ` WX ZzI/x X ,
38
- `\ Wy c*
t
XM
h 7r Zt ;gE- c*
KZ s\ W _ w$
+ *

xg g n I ( Skills) 'g '5gzZ D*


zC
\ W n F,
X
rg x LZ Yg ~g Y z sIX

p **
h } c*
% J A

n V Z n ! x ~ * X %g Z +Z '

^] !*
kZ Og 6
,] **
Dg ~ LZ qz {z ~gz
7Z D x y{z I Vx
/
ut7Z ,

XiZ~ }p{z ~ i wjX 7 g


/
z

g7~ pV ~g Z )f t { +
E Z gzZ + Zz

X **
gZ
/~ xZzq
-Z
z LZ=g f q
-Z pX ,
x : Zg g n b) Y X C Zz && KZ 6
,\ W kZ

LZ p n * X e **
VZ {Z
+ kZ A
E
H
I
"
4
5
._ h G7 LZ \ W t {z M
h \ Wx YZ
n
Dy v CZ \ W~ ]g : (Z X , y ,KZ
X xz ]gzpq
-Z} gzZ

41

42

43

F[x
V9
Zzpg x~ 0
+
ii

X '!*
Wg Z
Z i gzZ W,
*a

44

45

x !Z^ ( e
$Zzg g Z0
+
q
-Z V-gE- ~(
, *
%Nd

CY jg zF
$ V c*
/e V9

6
,
y Z X CY ~ ] [ V9
Z
Z W,
gzZ i ~ T

t X D
y Z0gzZ 'y Z
( } )
,~ Z
Z i
x~ 0
+
i i Df VZ gzZ V !*
y Z ~ Vzk
,
KZ Z
Z

X M
h "
$U*
Zga V9
Zzpg

g Z
/0
+
i p" V9
+ gHt 6
,g~
C

i W 0
+
i i D C V9
{z X D] !*
Zj
V {g " a y Z ~ 0
+
i iX @*
q zy JZ Z y Z
X Y HwJ{y Z ~ Z Cgzp 0
+
ip

z ~ kZ X T e **
3 ~ 0
+
i D
}g

] ) 4Z p zg gzZ ] )g " V ; } g 7Zg

]gZ ! x ~ 0
+
i iZX D Za Zg " F,
X , [ NZ c LZ ._ I gzZ ] **
Dg LZ {z Z
# A

yn
,
z Z(
,q
-Z a 0
+
i KZgzZ V [ Zp} (
,V9

gzZ
z ! x CZ f x **
Z(
,a ] Z f KZ Q X g t
$
4hIG
i
O ZjkZ xg 7\~ Z G
W 0
+
g " X g 0a} kZ gx {z

ZY ~g Z f LZ Z X ~g (Z y Z ,q
6
,x !Z T0
+
i +Z X 0
+
i g .
q
-Z {z
X V} zD

46

] Z XZ V ; } g v~ i Z0
+Z kZ Z
# D

gzZ zM V ; } g X x ] ZggzZ xE 6 gzZ

~ V'
,

/X ' Za Zz W6
,V1 } (
,,
-:
[ V9
] i gzZ W,
X ~ V-gE- O%Z

} g gzZ BZ e 6
,V !*
y Z q
-Z ' W ~ ]

XM
hJ H y Z D

tz Zi *

s W;gE- se X !*
(Dell)se vR,
se

: ;g C V9
k

i Z0
+Z 6 VZ gzZ + Y V !*5L L

Zg {'

,
Z VzgZh
+

y
Xg D 5ZgF,
aLZ~ ( Dell) se

Z H7 XZ R,
6
,X c*
Zz7sg g & Z

zC

y kZ 4 Vzq p H 7 XZ ,
MZ b

CQ c*
uq
-Z X M
h N bzZi 6 Vzq \ W X @*

c*
Y c*
Z Zi W o q
-Z Y c*

Genome Zz pg ]

~} g !*

y Z ] !*
Y c*
~ %Fw !*
g!*
$z 7,X , K *
d
/
g Z LZX $
Y
B y n
,
zq
-ZQ B { ^
,Y ] **
kZ gzZ V{ V B Q

X , q
-Z ] Zg ya kZgzZ Y Y c*
4Vzq

* ] **
kZ

g C V9
B y
F O%Z i

: M
h 0 T e
C {z

47

a kZ X \ Wt gzZ ~ ] **
kZ * L L

X , KbhZ] **
DggzZI KZgzZ B x ~8

0
+
i X [ g
/
z [ Z v #t M
h 0 T e
C

;gzZ p \ W , x (Z a LZ X 7x **
VzzD
~ g !~ } g !*
kZX Y lpq C
]
z X

V Le
C(Z c*
V Le **
t ~ , :
z CZ
: ~ g [ Zp
z CZ X F z T e
C B x
X { na \ Wtzgt X ,

] u{ c*
i ?{ c*
i

* gzZ !*
v~(
,
* Zz Jz y.

V9
;gE- egz; k Q X *
@Y Hg ~ Z
Z + F,
W,

: HV- f ] uKZhZz

gzZ lp {Zz ~y kZ Z 4Z ~ egz; ~ y T L L

y ~
~X a a Vzuz g=
HE
54$ ~ ~ V,Q ~ k Q X Hx Z d
Z G
$q
-Z V,Z

aKZ p2~ n%
z kZ {Zz ~X J 7, Z x **
LZ X c*
VZ {Z
+ d
$kZ V,Z a J
-Vzuz

{ c*
i ] u y Z V B?{ c*
iVXg{z 6
,x !Z

V ~g T Y (+Z k0*
V9
\ WX C

\ WV70
+
i X c*
hg V y Z \ W
/Z X H: J
-g

Z X g @*
#
5 \ W; \ W M
h w$
+ ~h
X *
*J
-{ c*
i gzZ *
* q zx C
\ W

48

$
0
C! x **

g wz**
{z Xr V1 m,
R,
7 ~ w=#zgZ

p C
{z X ~g Z
/0
+
i~ $
" + Zz kZ X Se
C
+ F,
w= * gzZ ~ z6
,t ~g wz**
LZ kZ pd
$
g C V9
;gE- egz; {z X [ x~ "

: $
0
C! x *
*

t Y V g ] !*
VY ~ } g !*
VzZ
+ x **
~L L

~ c*
'
{z p ~ X {eVzq ~gz)

a } c*
hsx kZ cg **
Z ~g KZgzZ 7
[ x ~ x kZg0
+Z } CY [ x ~ x gzZ ~
/Z X Z

kC Zi Wp~X y ZyZ Z @*
W:,jgzZ x a

{0
+
i z!*
kZ ~ gzZ [ 0 |sp Z (
,
ZY g

>Zg U
$N*
**
Z6
,q
-Z X C~ T e ~k0*
}X
,T 0
6
Ck^{z a }
q Zt X c*
W Z (
,q
-Z ~ f gzZ

X Hy{g !*
z0
+
i KZ ~

6
,,
MZ !*
vyz>Z ( Bezos) kz

M Z ~ ; 90 X *
,
@Y {g Z Z Z (
,
* Zz |
# z

/Z w kZ X W,

O F,
kZ X ;g F,
~!
g [ x t Y c*
Zzsg g |
# z
y W

X lp6
,[ NZ kZ {z p H[ NZ 5 Zg pa LZ X
E
H
$
E4h6
,~ Y 2010 kz X B! x
'
,
i)
, y W kZ

49

:~ [ V9
;gE-

Vh } g Zg 0
+
i X , ~g Zf LZ \ M L L

,Vh 4Z g Z ! x gzZ **
6
~g X C ( Choices)

gzZ V w 80 \ W Z
# X Ve *
* q
-Z ~ X @*

~ kZ , c*
V !*
Z 0
+
i ~g
/KZ ~ x yj6
,

VK ~ 0
+
i \ W V 0 Vhy Z{ p!*

~/V; F

yg {z X } )
,szc k%Z ^ Zc kzg

G4$
: ;g C V9
;gE-
e -G

~ \ WX ~/._ kZgzZ g Z
//D\ M L L

X , I **
Ww d ~ ; , gzZ , ^W /KZ v

Z gzZ ~ } g !*
#
}
. o LZ ~ w\ W Ve ~

, ^~ *ce \ W~ /kZ X v Zj N*
:Zz

y ZgzZ 3Y ~ } g !*
V!*
* kZ X 3Y ~ } g !*
kZgzZ

] **
Dg LZ X 3Y ~ } g !*
LZ gzZ , X , ]
X , #
}
.V LZQ B { ^
,Y

**
x B V

k%Z R-X vZz wzu yW y W k%Z

: ;g C V9
;gE- `g Y {z X ;g h Z r y W

~ 0
+
i \ W X Z { z D
/
g Z \ W v L L

u g Z
A & [ x \ WVgx e

50

*
@Y t Z X @*
6
,
A & x B V J
-

{ c*
it Dx B V\ W 7 Z {z D\ W

& {z e v
> c*

z ] LG
/
g Z \ WX Z

,Z s Z X D Z Z g Z Z ~ cg 0
6
+
i \W
Y \ W ~ } g Z Z T X V c*
g Z &O f H ~ #
i 5 , : y

V gzZ a V \ W H ( Brand) &


+Z'
, kZ g

X , z6
,kZ , x B

:%^g WX 0
+
i

~ Y 1993 kZ X Wz6
,gzZ g wz**
O%Z ~g I
&z {z X x Z .
p0
+
i KZ V9
hG
[ Z
:g} {gt

y
KZa kZ X Dp\ W& +Z q
-Z 0
+
i \ W L L

p
/Z X M
h a ~ Zi W~ } g !*
kZ \ W H
E
# Y ) X n
(Z ' ~ w } /G
pg 7g (Z Zg7 6
,kZ \ W
] !*
`LZ ~
/Z X M
h gz Z \ Wp (
rg 7g (Z

gg OZ 0
+
i \ W ` Zz q
-Z Vz

X Y c*
:%^g W Z

7 ts

yg s W ;gE- {z X h Z r vzM !*
%NV9
: ;g} {gt
W x F
*g

%N7 tL L
x c*
g X ~gz **
x F
%N{ c*
$ } Zg Z X qZ l F
x kZ **
OF
i ~ } g !*

51

-Z6
q
,V Zz Y q zJ
- ` W\ W
/ZX qZ g } a

y Z \ W
/Z X CY x **
F,{ c*
i ~ y Z x\ W BZ e
y Z ,
- : 9 Z zM N [ x B V
Q Q! x ~h\ W (ZnX c*
W
z 6
,V

Dsg XZ 5 c*
W6 \ WX CY W zg t \ W
%Nx F
%N ~ } g !*
gzZ yZF
kZ \ W X @*
7x { z ~ ZZ gzZ
X C ! x \ Wqt L e Ju

Zz [ Zp} (
,

x **
Z(
,
* ~ au,
MZ X !*
- `
q
@~8

VzZ
+ [ Zp} (
,V9
ss W ;gE- {z X

: ;g C ~} g !*

@*
y W Z **
|y Z V } (
, [ Zp V &~L L

, g6
,] !*
kZ \ WpX ~(
,] !*
t \ W X

\ W Zt kZ X [ Zp} (
,Z V , Z

x **
y Z
y Z ~ 4 (Z = *
* V

n X T e *
*x 6
,
V0} (
,} (
,v + 4X V } Y

X (Z

z4

~ Q d
$z Zz Y ^iz { c*
i
*
c*
LL


c*
L L8
-c*
~ X D W6
,V
$d
$z kZ Z
Z 700{ C
X

z 4V9
Z s W ;gE- {z X h Z r .

: ;g C ~ } g !*

52

%NL L

c*
L LX D Wt " } (
,} (
,~ ] q } E
%N ; 90 v
F bZ X H q z^ CZ ~ ] q } E

N Wt
z kZ Y ] ] Zg} (
,V | ~(
,
g Vh6 q C
gzZ g N } 6
, L Lv Z
#

gzZ
z 4 q ~
/e
z kZ a
Wz ~pkZ X

**
Y * kZ= y q
-Z

X Y 7

;gE- eg X !*

v9 ZgzZ]
. R,
6
,)
,
Y-

f g Z
/0
+
i k Q X Z "
$U*
w= [ kZ V9
X Zg
/
!kq
-Z ~ w 17 /~Z
# LL

: HV-

-Z G \ W y ~y
q
W /\ Wt , g Z
/
, Z yC
\ W
/Z

X NY "
$U*
F ~ A kZ y

t ~~ w 33 J
- ` W y k Q X Z W,
O kZ ~

@*
w Zt \ W LZ Z9t N
WW: Zizg ~ g ]

` W= Ve *
*x {z ~ H y ~y
W 0
+
i ~ ` W
/Z V

~ @*
W ~ 7 L L[ Z w ZkS y FZ
# X

X ]gz%$
+ [ ZV @*
Y

53

* x
? D Y6
,x pvV ; }g H

54

55

D#
i 5 c*
x a ~izgz Z (
,
z LZ

@*
7,b
z x ~ V ` M X Dg Z
/
-ZX ;g @*
q
spBB
z g Zg ~ }g !*
x X

{z gzZ ;g x a ~izg y
KZ @*
Y Z
# {z : i
;g r z
gkS ` M X e**
'!*
zt lpgzZ t Zi M

gzZ y EZ p~ 0
+
i ~g t X e**

/
u p!*
-Z x
q

D Y 6
,x , Z v ~ p Y e
$
4a V}uzgzZ LZ *gzZ Vgz gzZ e
$g1 "

/
ug Zp q
-Z a } g
/Z x ?V g
u x (

{z *
@Y D A
$%] Z W,
Zi Z kZ6
,0
+
i ~g7 ~g

X
Hx I KZ& lp Z (
,

wj YZ x ? @*
g H~}g !*
x VgzZ Vzg Z Z

!*
x }i 5 bZ X @*
4 Z(
,gkZ ~
%Nx qt {a
X C Z Zg Z Z~ F
}i 5 *
@Y 3g w ] !*
kZ 6
,( hZ x

g Z a!gzZ t ] LZ Z Xg C Z
Z,j

q Z X Sg QI, q 5}i 5 V ;z X @*
Y c*

a Vzg Z Z {z Q, q t }i 5 Z
# X Lg @*
k Z
X D{C
b V 6&+4KZ

yZ ~ X D
Zz +Z } g Z Z } (
,F c*
z

W
~ pg w }i 5 CY ~ zg V

56

gzi 6
,J (
,( Productivity) e
$g ZzZa } g Z ZgzZ V | X V
%Nq
X @*
7
~ ] F,
y Z **

/
uF
-Zx p
V | F+Z Y Z hz q
-Z 6
,* f
$g7g
%Nx }i 5 LZ
$#
e
}
. V ~ kZ gzZ F

Za ] **
kZ "(
,Wa V LZ {z X C Za
X C

}i 5gzZ ~I ]]
.KZt X x **
Z(
, * ,
MZ v

CY tW
Zj Za wj g Zp x a

kZ ` WX H q z^ CZ w vKgq
-Z kZ Iw 13 X

X ,
F 60 kZ ~ *gzZ Z
+Zi g ZD
30 Z}i 5

'
,8
-g ~ kZ X Z ; 6
,Kg !z Wz R,
g Z

a Y( ~uz (q
-Z Z }i 5 @*
C ~9P

@*
L g6
,A } h} h~ vX w EZ

100~ vXn 8 3 Y ~ {z uxi 5 Z


#

.
$g `ggzZ } (
,FV ;z {z y Z X , Z Z
+Zi

a }i 5 V ;z X W 6 a }i 5 ~ vX
} LZBB x {z @*
DJZg e gzZ Zz
X g Z E Z (
,wj x ~ v X w EZ Z e **

X M
h
A ] !*
," 6 9bZ
6

z LZ }i 5 ._ y 20 v

}Z
+ a v M
h } z6
,, Z % KZ 20
Z ,q FiE gzZ Y
~ Z X Y q

57

vzz wj i Z Z x X Wt ~
C
z 20
X `ZLZa #
i 5 Z
Z V w

___________________________________

}uz q
-Z }i 5 c*
(Z ~ M CZ I L L

x g 6
,gkS
CX M !*
g Z ] LZ
N q
-Zx {zgzZA q
-3C
LZ}i 5
_____________________________________

,ci7 5 V24 c*
6
18 V LZ y Z vK W

, q 55~ } g !*
VZ{z @*
t kZ X CY

VB} g i 5 5Z \ W *
@Y V Zz W 6 X y Y
Za Z, Z a }i 5 LZ T
DZ f
$

ig ZD
B 3 ~ kZ X Y6
,Vxi7 Z {z Lg ~
( Ernst and

young) j hZ g Z X H q z^ CZ Vxi7

sa x : Zg g ] g ZD
38 ~ y q
-Z }i 5 v **
XK
Zj ] }
. g KZ kg vszcJz

xi 5C
X Sg C Z
Z #
}
.Y }i 5 LZt X g
Xn z~
/
ug {z X y 6B { Z 9~ w

}i 5 LZ a r z
~I ]]
.v( Intuit) ^4Z

Fw X ]ge ~ a x 6
," % KZ

X D Z
J O [ Y V 9t X v e

58

X H q zx Vxi7 Kg ~ vZ iWW85 kZ
5!Z
40 ~ w { z H }i 5 LZ {g Z Z ( Umpqua) J Z F
zZ kZgzZ M
h za #
}
.Y 6
,g: Zg g ]

X M

}i 5 L Z w C
vbW ( EOG) wgg Y zZ ~ Z

Z Zt] yz y Z V C ~ d
$q
-ZB V Zzy

+Z z i6
,
k ; R,
Zz Z6
,gzZ ( Timberland) C. X @*
YH
x #
}
.Y {z C Z
Z ,j }i 5 V |

kZ X Z *
* y n
,
z gzZ g ZZ KZ a Vzg Z Z

X ,

!t {zgzZ **
} g Z Z H M WZ
t a Vzg Z Z X g Z H y Z ~ kZ gzZ { 4

g ZZ X g y n
,
z gzZ g ZZ y Z }i 5 LZ { z ~gz

~ } g !*
( Holstee) > w V N q
-Z Zj y n
,
z gzZ

~ ^77 q
-Z)uKZt X C|
# z
Z vt X g

kZ ~ kZ X ~ } g !*
g ZZ KZ k Q ~ T W t

H~ } g !*
! xgzZ 0
+
i {z v
HHg Z ] !*
O
e Z6
,Z y Z v w=Z )ut X

g !*
+Zi 50 6
Z
,,
MZ Z X Y { c*
i Zj Z v

X
HHF, kZ ~ V !*
i FgzZ
H

p Dzbzp
/Z k0*
Vzg Z Z k
,
+F,
5

-Z x kZ X Y Y H Za y n
q
,
z YZ ~ } g !*
x z!*
kZ

59

a > Y gzZ q T @*
Y 0
/
u +Z

X A r z

@*
7~gzt NY gzZz YZ}i 5
/Z
%Na y Z x
} g !*
x {z ]gza kZ X
/
uF

g t y n
,
z Z(
,q
-Z a x Z X NCZ tzg 6f YZ q
-Z ~

/
g Z LZ {z 9 Z X Za e
$q
-Z ~ kZ @*

} zz y Z c*
g 0 H)g f x LZa V
X g W ~4 H~k
,
Z

~ g ( Z y Z
/Z X B1 q
-Z a LZ x v

dZ ~ 0
+
i |g X NY : 6
,x a y q
-Z {z

zg !Zj kZ X D Y Ju Z gzZ .6
,~ kZ V
>X N q
-Z ~ ( Rochester University ) ;gE-

X XZ ] ~ } g !*
0
+
i y Z V9

y Z g x ~ 0
+
i i{z Z
# V9
y Z w 2

X c*
Wt t X
A ] !*
Zj ! x

V70
+
i Vzuz gzZ **
4 agzZ 0
+
i KZ ~ V9

t{ c*
i V ;gE- {z
Z **
~p~

z V9

X@'
,
kZ X ~ 0
+
i y ZgzZ
V ;gE- {z p g q
z {z **
0*
] *
* Z

c*
X gzZ " ~ 0
+
i y Z X 7lpZ ` W lp ~

X ;g 7Z ~ py Zp gq LZ { z

X C ]gz% $
+ gzZ e
$g1 ~ x Z
#

60

{g 0 q {h
+I**
-Zt *
q
*q { Z 9
/Z x|uZz #
i 5 gzZ x
-dX @*
H { z X x **
Z(
, * g ( Seth Godin) y eG
Y
V 6&gzZ Vpg0
+Z LZ <g W (Z q
-Z p
/Z

X 7*
*q { Z 9x|u Zz x q
- 4,
} g &bi

x T w V

Z
/I } (
,q
-Z * {z a ZjkZ

@*
B * {z& &ix LZ {z X [
7 ja
w Z T 7 x , Z k0*
kZ {z x kZ X

kCYZ ZjkZ \ WgzZ g yW x TX Mz


@*
g Zpx (Z g W ~4 ~ } kZ V g

Xc e
8{ ^
,Y x LZ n
pgt aZ X

xi 5i Z X CY| (
,g ~g ~ kZ I x Z
#

- ge- e ~{^#szcXce gt aZ D &


+
e
g xi 5 Z } x a
z g: xi 5k Q I

Zz |
# z
D ( Zappos) i7 } i X e *
*x ~ x

kS gzZ B
bg 6
,&
+
e V Motivatedvt X vO%Z

q
-Z }i 5 Zz vX Cg (ZiN q
-Z a

v{z
/Z CY ~ BWZ R,
kZ X R,

X g ZegZD
zZ vgzZ M
h hgv{z M
h ^7B

@*
g7 4 4 Z y
KZ p ~ x

[
'
,
i Z ~ }g !*
g g sE ' w=X
-Z ~ k Q kZ ] Zg q
q
-Z +Z x LZ Z X

kZ {z t X Z Za g V ~ g Z
/ 0
k6
,

61

X n g0
+Z LZk Z
( Neil Gaiman) B'g**
k%Z
~ 4= y TX @*
~g7 Q &2zi
+Z q ~ Z
#
X @*
Y?
kZ ~ y Z V ;gx
________________________________

y q
-Z x y q
-Z q
- 4,
\ W #
H Zp L L
4$MX { Z 9
t X V @*
] CZ a+Z ~ }g !*
0
+
i G
\ W H t zz ]~ g { kZ X w"

-Z 0
q
+
i KZ \ W HX T e *
*|
# z
l Z w" p
YL
T X ,g ~z a g ~hZ W7:Zz L y Zg7
{z \ W D { W 6
, |
# z
a g
z LZ \ W

-d)
( yeG

X M
h 0 \ W Tg 7<g W

62

63

5_
GG

4
z rg gzZ x
g Zp0
+
i w E Z

64

65

YE
,=Z %
6
+ ~54X e
$zX 6
,Vzgzi xk
B ~uz

q z k X g 7 a

! k q
-Z ~ xW Z X xW V6
,xg P } wg
) !*

g Z~ sg Zz : Zzg OZ y Z0
+{t X
B y Z0
+{ LZ^

sg X Z 7,*
* o h Y1 VC Z k
,
~h i WX Z
a Z n q
-Z^ { zO Z X
H q z 8
-],
! Z

[ x~ gc*
g [ee sg ? W
D Vz(
,
; g

c } h g
/ kZY sg ~y
Wt h
+
X

X { n>
Z ~ X q z

q x xq
-Z ~ * ] ;^W T^ t

kZ t ] !*
N X ( Csikszentmihalyi) ' n
H

kZ ~ sg ~
/ w ZZ ] ;C

] ;% D s W ;gE- 'Wz6
,
? HD4 c*
W~ f

V1 F6
,]
A & !gzZ p X ` {g }
X H
1 {^
,Y x 4Z ~ y*k
,
iX '

? M
h g ZpV70
+
i ~g
z rg gzZ x

@*
s~4z]
. ~izg c*
x z Z (
, 0
+
i ~g

/Z Y q p T B7q +Zx LZ v X

t w ZpX , I xggz x {z Y qg (Z 7Z
t wZ Zuz q
-Z ?7e**
VZ kZgzZ @*
g Zp **
x H

? D ]6
, ]
ZzY x H

66

'

,
iq
-Z ~ } g !*
] g Zp 0
+
i 'Wz6
,

V ZV z LZ X 6
,VzFy Z H7t
X , l~ zg bkZ [ Z

/
u Z
# {z ] g Zp 0
+
i ._ bkZ

g
/
zgzZ C q ; A
$X NY "@! ~

kZ y EZgzZ yjX @*
g
/~ V
z V[
RX @*
Y k Z

_7,[ {h
+I KZ X
Hc*
x **
( Flow) 6f

xt
z sz^~ c*
a{h
+Ic*
D] !*

z
X $
W

p \ W& +Z p t N ~
CtkZ
G58E
V:g ZzZa wj z gzZ V 3 Ebzg \ W Z
# X D

bkZ X M
hpp\ W Vg (Z ~g \ W

D Wx
z kZ 7 % $
+C Z ] q z ] g Zp ._

c*
LZ ~ w c*
q Z lp Z
#
X N~ w EZ Ju ~y
Wf

x 7$J q kZ ] q g i c*
z + 4

%N
p kZ : ~ x J
-Z
# X Y 0 F
X *
*q

N)gzZ {'
" x a y Z Y *
*pv

{z !vt }X f
elgzZ p~ kZ {z X @*
7
g W ~4 H~ } c*
g 0a Vzz x LZ
?

67

I*
*x (Z {z X BYZ {z& Dx (Z v !t

X y v7Z 6
,g C!*
.Bp} Z
_
+Z ~ D7
-Z X Y 1 ]6
q
, Z T f
e&
+
e Z, Z ~ x vt
Z K C &
Z T
8&
+
e (Z ~ x LZ Zg {z X}

Xn Yc*
]6
,

g Z V 6&t B Z a kZ x v !t

z6
,q kZ O $
+x {z X YZ

, x Z
# X YH~ i Z0
+Z 4Z
D: i ZB x ._bkZ X f
e g Zpa LZZ

X X @*
{ c*
i **
iz0
+Z
z rg Y
%N[ Z ] t 7xi ] !*
X ,g
/]F
t Y

gZ
/W ~z K ] F @*
g 2
+ V
/
umw!
zt
{ c*
i
v + Yt Zj X b

( Pager W V g x q
-Z V ~ kZ D kCp

H { z K~ } g !*
kZ {z
Hc*
x t ~ ] zZ Z y
c*
Wt t ? g kC H {z
/
u kZ gzZ ? g

6f pgzZ y EZ VrZ ~ X ] g Zp V

{)z !*
x {h
+I LZ {z Z
# Wx
z kZ Z H q

~ ] zZ y Z 6ft X \~ V !*
B V2z c*
sz^~

~ V
/
u m ( Passive)w! ~z K Z
# q

X sz^

68

~g t X D ] **
kZ Y p w!

iz0
+Z
z rg X 7 m{ ~ z ,

X Y 5 *
*w EZ ~ i Z0
+Z W,
z~g7 Z ]g q
-Z
Zg7 Wt ] !~g ~ XNYK g (Z a, Z

gzZ ~gq ~
X x}uz bZ c*
!*

VM Wt s V x %ZZ g " u
a 3 C
V 6& KZ
Zz Y g ] zZ
*
*w EZ ~ i Z0
+Z !
z rg z w!
/Z X Hw EZ

y Z0 c*
gz& ]
C
.
g0
+Z LZ , q z

X Bc*
g

0
+
i KZ {z , :
z rg gzZ , p x v

X f
e g Zp

69

? Z H~ 0
+
i
* )

,a g Z
/0
+
ig7gzZJ[ x
E
H_
sg ] Ej45} (
,

70

71

}p LZ LZ V Zz { +
E Z ,Z \W

[ xBB y*LZ { +
E Z {z p D YC

egz; X D Y 0*
V Y **
2 g Z
/0
+
ig7gzZ
E
H
_
[X @*
~ {+
E Z , Z g Ej45Wz6
, wj)
,
* )
, Z s Thinkers 50L L~ zg @ +

X *
@Y h W * [i Z Zt X
Hc*
gZ
W,

E
H_
X + 4 [ V9
LZ ~} g7 Ej45
]]
. ~ x y ZgzZ C F,

] ) V |

V9
{z y ~y
W kpX @*
] !*
,V Zy Z {z ? $
6
W

D Z 6
,* )
,gzZ V ~ } g7 ] c*
H

3 { z H V9
{z X , Z 6
,
z Z LZ { z g

y Z0
+{ LZ M
h {g lp ~J} g LZ {z ,g6
,V Z

0
+
i ~g7 {z gzZ ? M
h {gg Zp ] y Z VgzZ ~

V c*
/e ~ ;gE- egz; Z ~ Y 2010 X ? M

h {g 6
,~g Z0
+ZZ
LZ kZ ~ ] [ V9
~ d
$

- i
+z kZ Z "
$U*
w= t X c*
q CZ ~y
W

7,{ c*
i
- - g )
,egz; Z X Wt ~ ^ g W

X
HHg ~ }p Zz Y
E
H
_
kZ ~ V Z Ej45 ?Y q VY
q + 4 n eJ
-u T {z H Z q
-Z Zj
c*
C Z V kZ X 2 Z V kZ ] !*
t X }

72

Q
H{ c*
i A D b 3~ V; g + y
KZ

~ VWg { c*
i Z Z}
. DZ ~ V 6& KZ gzZ

z }p ~ B; kZ Z

# w ;gE- X mJ e

kZ
z kZ X ;g| 7, p sg y*C
{z W ( Catalogue)
VzAq C
gzZ ~ g:} ,
( a kZ

a w kZ X | 7,}p} g {z Le { z X ;gN

Y X I }px t Z K }p g @*
gzZBZ'
E
H
_
Fg W~ w Ej45X Z (
,q
-Z q t kZ

a kZ ~ } (
,kZ }p } g [ b [ Z g @*
X "
$U*
g

L{ z X *
* YZ a Vzuz 7 CZ f Z (
,t

Legzt ~ 0
+
i: Zgz& KZ {z p 7 }zZ
D Y ~W Ik'
,FXn 0q {Z
+ { c*
i { c*
ia V {z

kZ6
,~WX ZzY F,
Z c*
Ww t ~ f kZ
E
H
_
4
5
(Z Ej X ;g Y 6
,}gzZ F,{z c*
C Z k!*
Zz "
$U*
s w Zz W~ f kZ Z kC

gzZ ` Z k
,
X Zz % e{ k!*
LZ {z gzZ

KZ { z X } g
/~ [ ZCZgzZ .6
,{ z Z kZ X ~ } F,
X ; g 8 Vzu
A &gzZ /

zf
KZ ? kZ { z E g X a

z Z}
. Z
# D ._ |kZ kZ gzZ @*

kZ 8 t { z D ~ } g !*
! x y
KZ X

73

& Z ! x KZ y
KZ X 4 0
+
i V

X e VJ
-} } (
, LZ {z *
c ;g { Z'
,
u V { z
E
H_
}u w ZkZ Z}
.LZ o kZ Z
# [ Ej45
" Y Y7 kZ 7c*
Wgz6
, e g z; {z : f

V ?N 4V
H0
+
i V kZ ?~
A &t

X , Z v X H o ( Self

esteem

) ~ p

X ? Hgz ?VX , Z v X Zg ?V 6&

{z [ Z kZ ? Y Y ;g lp ~ J} g w Z
~ ( Frederick

Herzberg ) v'
,
iC
ugi
+
] ;C
x

uZz **

z Z
# I T @*
&
+
e

# D lp
Z
z kZ X *
@Y N y EZgzZ p~ 0
+
i

~ 0
+
i Vzuz V V c*
g Z)f k0*
} g Z I
E
H
_
~ w Ej45X ;g Y ;Zua Vx gzZ ~p
**
Zz ~ }g !*
0
+
i KZ V9
~ i ;gE-

- 4,
q
kZ pX @"(
,]5z^ 0
+
i kZY Xce

|kZ {z p ;g | Z **
Zz q
-Z ~ 0
+
i
~ egx W {z Z
# X Z 7,OJsT a kZ ?Z Zz
q
-Z izgC
{zX o % Jq
-Z J 7,Z ;g q

X 5VY~ *T Z}
. @*
g Z
/~` Z}
.gzZ W"7,

J 7,w 2 {zY a kZ *
*6
,wkZ

w % q
-Z ~
z LZ pX ;g ~ w q
-Z

LZ t {z
/Z I kZ X 1 0
+
i KZ k T

74

wZ y*kZ X C !*
,0
'
+
i kZ @*
s~Ky*

Z H ~ 0
+
i ? H 0
+
i p @*
w EZ g !*
P ~ w {z
;g ~g F {z Z
# X *
*izgC
Z o w ZkZ ?

kZ ? H! xq
- 4,
Z}
. ;g a6
,w ZkZ {zQi q
-Z

t 7Z eg ! x } Y {z p
zg " V
LZ X .
g Z
/0
+
i 4 v zz kZ

gzZ vgz Zj g kZ H {z V9
C

0
+
i y Z @*
,g Z
/~ i Z0
+Z g7 n
pg t |kZ y

n l(Z {z Z}
.izgC
{z X Y [ x

Xn } ~
W y
KZ4& c*
n y W {z 0
+
i T

~}g !*
w EZ m **
Z
z

i Z ] V
KZ D Y |kZ Z

,
6
C: Zizg \ WX C ]gz ~g tusq
-Z a

D Wt \ W q
-Z } T X C z6
,y Z

X lgz6
, ec*
W iZ q
d
-Z \ W M
h\ W w 20X
at kZzz q
-Z M
h Y 0
+
i KZ \ W L L[

X lp **
z!*
Vx KZ
) ) egx WgzZ egz; kZ

X t) {z ~ V70
+
i CZ f p g F,
~ 0
+
i : Zgz& {z

q
) ) t X 7i Z ] V ~ + Zz LZ y Z

) ) X f

e 7z~ ] ;gE- a v
F,
~!~ 0
+
i: Zgz& v X g{C
b c*
$
+C1

75

KZ {z X D Y ~ Vx Zz Y ~g {z D g

LZ } g X D Y o 6
,
C : Zizg ]
LZ X D Z ~ } g !*
m gzZ **
Z
z
pX @*
g w Vzq
J LZ KZ V ~ + Zz
X @*
zmgzZ **
Z
z k0*
}g

w EZ Igz0*

E
H_

M F,
Vtq
-Z ~ ] c*
[ Ej45

**
Visionary q
-Z ._ kZ X Wg Zj
@*
3 Zg {z kZ X Z **
.
~ w

V]g ' Z q
-ZBB kZp ~ a F,
v
] zZ a yzkZ X *
*{ Wa x ~ kZ

X *
@Y 1 x V Zw gzZ ( Threats) V ( Co-ercion) Vg
a yz V + Zz X *
@Y

}(
,a Z
# p By W *
* w EZ

Power Tools Z
Power Tools 4Z

!+ Zz 6
,kZ X D Y x **
"w
t D Y
}uz q
-Z a a @*
@*
c*
CZ (Z q z~ y V,Z l

[ NZ Vzq 9 *
*] + Zz **
W 7 x Z Z gzZ ] B
X ' y W b~g)q
-Z '!*

LZ 5t wZ Z q
-Z 0
+
i kZ [

Dbp ] zZ X Y Z h : LV
X 7`w~ kZ Y 1 h kZg !*
-Z
q
/Z ~ ] q y Z

76

h t i q
-Z
/Z D Wi g " ] q bkZ ~ 0
+
i

X @*
yW *
* 6
,wZ X g D h ,

X @*
*
* 98Z
#

tzg ~g Z

LZ kZ D W6
,q ~g Z ~ egz;

{ c*
i
~ 0
+
i KZ V,Z 3g w Zt t V9

0*
~ V7
H t Z 6
,! pq
-Z V9
?c*
0*
7
%Q v7x X CY
Zg hZ ~ } g !*
] Z f KZgzZ D OZ F
E
H_
t ! pkZ ~ w Ej45X n
pg ( Self esteem )
kZ ! p ~g Z ~ X D x Z Z V}uz v7

X V Zz 7 zgKZ Z
# CW
z

**
VZ w Z 9

|(
,] **
kZ
3 i X Og w Z 9t LZ
/Z

wZ kZX
g 6
,R BB R~ ZZ ] !*
t X DY
E
H_
y Zk
,
Z k%Z @*
Zz D] !*
V0*
@ O%Z Ej45
X ;g 6
,0*

ISOLATION B c*
g gzZ

~ Z LZ {z gzZ
rg 7] Cg gzZ Cg \B y Z k%Z

y Z @*
Og : ] y Z {z gzi 6
,
E
H
_
4
7w Zt t k%Z ~ w Ej 5Xn Y c*
~ !*
V

*
* w Zt p Z Y H V #y Z ce **

6 zZ #
hZ { z Y V V y Zce
X w p{ c*
i { c*
i)g f gzZ Lg

77

Og ~g Y I

F,
gzZ ! x~gz {~ w xkZ [

-0
J
+
i ;gE- X g ~g Y I
zC
]g ' Z
n

KZ X Y Y 5 V ^g s @*
t f D

pX @*
5 k!*
c*
*Z + Zz V,Z ~ 0
+
i
Z @*
7,Zz : Zizg V, Z Z
3 ;gE-

X D 7^g

78

79

-Z$
q
+ q
-Z
gzZ )
,)g f vKZ Ty *Z !*
kZ
1 Z" _
. >gzZ ~g^ V

80

81

] Z f KZ pi W kZ T e 9 ~p ~ * \ W L L
Blake

) m Zz g ~ *g
c*
g O%Z X ,

X !*
Zzpg 6
,aZ ( Mycoskie

kZ V ;z X
HOg Z g Z
/V I ~ Y 2006m ! 34

0*
~ ] pX c*
VZ 7 gzZ Zg 5g

k0*
V kZ X Hy .6
, Z $
" Zz Y

V qg , Z ] 5 kZ X 7J
- D a

gzZ Vi V 0*
y Z @*
g x a Z
D V
X g p V- g F

H q z v Zz D ~ k%Z m

a d
$ * ~ $
+ D Zz |
# z
C
LZ

} Y 7 ~ } g !*
D {zX } Z
Z h D

Z
Z Z Zz D gzZ } g Z
/~ Z kZ { 2 ZX

Zzg kZ w kZ X ;g @*
Z ] 0 DkZ

,iZ g X V Vzy V D kO
6

X M
h Y D h
+]
.

)
,a > V O {g Z Z Ko nZzg

} h g ZD
10 V w X Z [ x / q z

kZB V2z gzZ y Z0


+{ LZ6
,x !Z w m X |
# z

g ZD
10._ wZ g !*
zg LZ ~ V gzZ c*
W :Zz ~
XK } h

82

D kZ Z
# 0g c*
x {z a m

Nt mX ~ y Zyw *
! X Z {z X lp6
,Y

w *
! B g g { c*
igzZ W {z zz V ph
+'

! gzZ j } )~ y Zy V 0*
y Z [ Z X g
X p Vz

k%Z \ HZ Og Z
Z ! vt Zz F,
~!

_} h Z
+Zi 10 V ~ V d
$ V v gzZ
V 0*
6
,]>W Z
D V~ \ HZ vtX

X g ~g F Zz Za

gzZ ~
zz 0
+
i KZ {z w m

kZ p } Vq ]gz~ { }uz 0
+
i
1 Z" _
. >gzZ ~g^ V )
, kZ )g f v
V {z D7~g Zh
+y
s Zz h
+y
D v'
N*

X g Zh
+y

, Z vkZ X
W z q
-q
-Z Zz

y Z Z
# X D g vkZ j
'
,
i
X D ~g7 hZz vkZ 7Z { z 7 0 V

KZ V ;z @*
*
@Y H ~ ] Z[ Z m

@*
J
- V x t CZ { z Xn Vzuz y *Z W,
O
/_
. Vxz bzgzZ d
$~ Vh {%izggzZg !*
zg

wZ x kZ X g ` \ vt [ Z X Og

pg p
Ca d
$q
-Z v? |
# z
`q
-Z

83

X VZ x 6bZ
8 c*
~`

u ?a

[ {h
+I q
-Z kZ X p ~ "7, hZ Z
G
.J* ZR,
E
{Z
+ [ kZ xi 5C
LZ m X y e-d E
O
/ x ~
C [ Z v~g7 X {gt VZ
N } (
ZH:E
,q
-Z pgzZ g b y Z0
+{ q
-Z v v
X , kC

V W,
y.
gzZ '.
V@gzZ a m
3J" Zz ZgzZ ;Zu
X [ ] LZ ~ k ; HG
LZ gzZ *
@Y p ~ V d
$B Vzg g m

q
-kZ {z X @*
kC]~ z D V V;

V @*
,g Z
/% V y q
-Z ] V z
X kC;Vd
$xz

Zj KZ ] 5 m [ Z X g F,v'
N*

Yg Z
/~ V
/
u g KZ ._ % KZ
z { c*
i { c*
i
qzg gzZ CZ f
z Z C m

0
+
i {z bkZ X Y a gzZ zg~ } g !*
0
+
i
X @*
K~ i Z0
+Z4 { c*
i] 5

{z 0 X q~ } g !*
Vzq y Z {z ~ ~],
Z e KZ

V P X @*
"
$U*
q {Z
+ a kZ wt X y .6
,{ c*
i

(6
, kZ Z {z k7,{g !*
z ~ } g !*
Vzq y Z {z Z
#

kZ ~ wZ
# X 7 Z { c*
i { z y .6
,{ c*
i 0 V !*
X

84

X Y W { c*
i y Z {z } 7,*
* o VE.6
, b

dZ ~ x c*
g !*
zg }g ~g ce O

bZ X: a q #
i 5 hZ X 7c*

X~4Vzuz kZ :a
z g !*
zg

V y Dg % }g Z Z g nZzg V ; }g

V c*
g* o !*
kZ X Tg ]
kZgzZ q kZ *
@YH q z a kZ g !*
zg

X YHw EZa V * W~V


O7
%N 6
eg1 W 8
-i ZF
,uvq
-Z D^~ F

eg1 kZ m X Wg g KZ L L 6
,eg1 X c*
g66
,1 Z

V Zz + YgzZ V2z LZ ZzV \ 700 kZ ~ X k


,

g g 0
+
i ] zZ L L :C 7Z k
,
t Le m X C

Xg c*
**
iz0
+Z kZ @*
@*
~gz *
* W

85

Y
H

4
5
j
G
Y *6
,x' .
*
!*
Zz y T @ V ggzZ z Zz vK W
VJ
P 0
+
i

86

87

X @*
|
# z
~ VzO6
,V KgIk'
,k

\ w Z e ~ OkZB; g Z0
+ *
@Y h
+y
g Z0
+

Vz%
/
g Z " e kZ X m~ zi Z F,
ZQgzZ m )g f
X Dg rgzZ V

~I
kZ X { 1t a Y P *6
,xyZ

Zz yZ t X Cg66
,W~ }g!*
%$
+kZZ
Xg
C vw=q
-Z

eg;gE- O%Za 8
-bZ ZzkZY *6
,

KZ {z t BWq
-Z a kZ X5 (Stanford)

gzZZ ]qZz sp7


-eZp}~/J~ k%Z

X s

Y *6
, w Z f Z ^g ; Zz kZ ~ / w 51

Y 1960 X 1 g !*
zg Z0
+{ LZ W]g :Zz

X k'
,
21 /y Z
z kZ X W hg ~g Z KZ {z ~

vkZ X
HH h Z r vbW 7Z 6
,3Zz

-Z ~ ) vX g Zz Y *6
q
,~ Y 1945
C
D#Y *6
, g
G
'+
} g t z |
# z
iLZ Vz {gt"~ y Z

X 0*
` 7 j4 L] 5 vkZ ?Y 4a

Y Wv{z X 7 Zz Z<
(
,jkZ { z

~ x |
# z
g ~ {z X ~/

88

kS X Bq=
'
,
i ZgzZ Z "
$U*
g! zZ q
-Zt X W ]]
.
2J" Z egzZ bW0 v
.G
X F
8
-bZ V
$ {z gzZ Lv~ w &

40gzzZ yR, kZ ~ V 5 X g Y Zg; ] W

X
HVJ
-9zg 194| (
, 9 zg
YEH 4E
]}
.g^ WgzZ 54h wzu K W ( Wipro) z Zz ` W

X ~ gC c*
+Z R,
&
g Z kZ X v Z Z Zz Z

+Zi g ZD
Z
30 q
-Z Z }i 5 vkZ q E- g Z e t7

500 ya g z Zz X Z ; ~ 54 * x

kZ X

gzZ a^g ~ * g ^ W X C x B V V c*

X CY g ~ V ~(
, * Zz ] }
.Cze

HX *
@Y !*
x g^ W ~ c*
+Z Y *6
&
,

^ W~ c*
+Z x CZB y Z VzM gzZ ez6
&
,
X Hkg

`g~ L L vX H q z^ CZ vkZ

X C{g
Z sg !*
zg ZZ kZ ` W

______________________________________

? B^zVY]ggzZ Ba F,
{z
? $
- ; f a " (
,
W Vzuz H
?
rg VY6
, Z *

______________________________________

y ZgzZ D YK g ~ Z
Z + F,
Z * ` W Y *6
,x

89

* q
-z Z Z X *
@Y c*
Z
+Zi Z e t15{ i Z0
+Z
z

+ F,W,
100 *% 2 +
G N*
gzZ Hg ~ Z
Z + F,
W,
Z !*
20
X H
~
z Z
Z

~ ; Y 70X g 6
,] **
kZ Y *6
,x

~ :6
,
W LZ V) #
Cg X N spV 0*
R,
] ) y Z X ,
V Cg J
-60

kZ Xb :6
,
W LZ ~ ]g ( IBM) * Z ! W v Zz
5B LZ m kZ Y *6
,xX g izg" v .
F

X c*
i W vY (

LZ zZz X c*
x **
e Z6
,
zZz v V,Z ~ Y 1977
IE
"
57H
Y *6
, h4G
Jz X Zzsg R,

K W V | ~ (
,F y T KZ v~ Jz X 1 cg Jz
X 'kg^ W~ ]g V

y Z {z 1 ~g !*
zg Y *6
,~ ! x zZz

zZz g Z ~g u~ ; Y 1980 X *
@Y Z ~g Z $c*

: Y *6
,X Hc_ ]ga ~ ~W ( Wipro)

.
$gz0*
ay
g { c*
ik
H| l
,
e ]g kZ c*
g Z s
F,
zZz ~ ] Z@ gzZ
) !*
0*
~g Z $c*
Z X 1

X g Q
0
+
i KZ ~ {z ~ }g !*
! p kZ KZ

q
-Z X *
@Y 0gl Zg g Z Zg 1 y Yt ~ V ZZ
@*
~ }g !*
! x kZ g Z } q
-Z gzZ }g Z Z q
-Z

90

! x kZ ~ Bv[ x q
-Z zZz \ W
/Z X
x }g 1 ~ q z X Vg ZZ kZzz Z
x ~g Z $c*
X , g ZZ ~g g VhgzZ V

[ x~ ~ ] q ~g !*
zg + F,
+zz Z X 1
$
t ` WX 1g ZZ KZ ~ ZZ ; Y 70 Xg

X
H{g0 q
-Z

i kZ Le **

/Z {g Z Z # q
-Z I Y *6
,

xi 5C
V **
{g Z Z (Z X Y :
z t

a 6#
}
. V x (Z X} x p { z A
@g gzZ ~g Z $c*
~I ].
] **
{g Z Z (Z X

, 6
,g ZZ y ZC
gzZ izgC
\ WZ
# X
rg 6
,g ZZ #
}
.
X Y lp

*6
,x x **
iN*
gC x ; -~g q
-z )
,

[ t W {6
,! x vzZz gzZ a! zZ , C Y
wZ F,
)
, kZ n
pgt ! x zZz ~ kZ X
0zKZ 6

,i@X B x ~I ]]
.izgC H{z X

Ww 3 a F,
~!X , Za x ~ }i 5 X , :
~ ] ~g !*
zg y Z Y *6
, x ;-X , ~ /

XB
bg 6
,: ]g

* Z gzZ !*
vJz ~(
,
* y.

5! h Z .
5G
yZ HE
VrZ ~ Y 2000X *
@Y Hg ~ Z
Z + F,
W,

$
"gzZ 46
,R@ {g Z Zt X c*
{g Z Z g x **

91

gzZ q
-Z ~ Vzg Z Z g } (
, *t X @*
x a 8 {
X gZ
+Zi Z e t33k0*
kZ

V g gzZ zZz v K W KZ Y *6
,b y.

z KZ zZ KZ ~
/Z {z X n
pg |
# @ Zj
g g V
H0
+
i FZ a ay
Z Vz } z N*
gq
-Z

} Z M q t a y Z X V
Xc e *
*:Zz

__________________________________

^ ]]
.~g X ~gzf !gzZ ]]
.a F,
e Z6
,hZ X @*
q z G
g ] @g
X Z
Zg4 @g ~ t

__________________________________

g } z6
,~Z6
,c&
+ Y *6
,x^ g y Z

~ q H Z 640 s@ kZ X ` } ZZ Z e t2 Z {z X

a g i ~g c&
+ t X *
* wj2~ Iq
-ZC

} ~
/e i7 ~ VZ
/
z6
,3 ;gE- t X _;gE- KZ
* S gzZ g na J h Z c&
+ kZ X g

gzZ Y B{z X *
@Y Hty f
$g7g + 4

*gzZ LZ { z *
* Zg a ~
C wjX k

C F,

y Z gzZ 0
+
K V 6& a wjXn `~ }g !*

^C
@*
|
# g wg0
+Z
@C 6X *
* z
I
"
4E
57H

@, Z a , g wj, Z X @*
Za B h G
z

92

a y !*
(Z *Z V ; z X g g z& 8 ~ ]g
I4E
"
57H
g{}g gt X @*
kZ ~ C
!*
h G
g0
+Z
X } ^%KZ & *
@Y +Za ` WX Z
X Y ~ ^HkZ Dt + ZzgzZ *Z

;gE- eg k'
,F V,Z X DY *6
,x

Z )g f ( Distance Learning) T C& Hc_

s] 300s~ { 5 V,Z X Y ~ ]i YZ ~
/e
gzZ @*
7,*
* q zx ~ Z a kZ X 1x (CZ

c*
W y Wz6
,y q
-Z X 8
-g g y
W X @*
7,k
HY J
-k
,
] Zg

KZ {z pgzZ y EZ Z [ Z X g ~g Y ~
/e \ W ;gE-

X V Z m,
zW~ ~
/eB V,Z X ` ~g Z

: { z
i Z k%Z ~ @*
q
-Z ~ V Z ` W~
/Z L L

Vzq }gzZ 8
-bZ s} g Z Z (}g X @*
[ NZ } g Z Z (

} g Z Z O%Z X z a V9
gzZ D] !*

Zj Y Vzq BB 8
-bZ V9

$Z e s ;gE- |
f
/ZZ X
M F,

X _ ~
/e ~i Z Z
YEJ"
5 ; X n
5G
pg 6
, {z gzZ k'
,
65/ *6
,x

LZ ~ Y *6
,X
~ x y Z gzZ % Y 7,
7YZ + Y " gzZ CI xg gz Vz c*
z b0
+
z{

~g wz**
p { c*
i kZ p gzz ^g Y *6
,{ z X

93

~ + F,
Z * X _wz**
CZ { z X ~ gzZ

X zg d
$wz**
LZ

______________________________________________________

Y *6
,x} zZz k ;gz0*
Y (g Z L L

]g {z X Y Y 7^g 7 ]g gzZ {z

f(
, ]g
z$
+ kZ X !*
g^ W K W

pg Y *6
n
,xX Wt ~g7 q
-Z + C
k w
V Z a pg g Z
'
,F, x (o
~Z6
,~ ]g {za Z X g g a% $
"V

VZ
/
z6
, c&
+ Y *6
,xX sz^ b ~g7 a ;
~ y Zy V
/
u gX gna Z
+Zi J h Z

KZ y Z X _ Z Zz g !*
y Z w: Z+
Z y Z ~ ]g

X Z (
,
~ g @*
]g h
+]
.bZ e t2 c&
+

+
GN*
______________________________________________________

A & x Z x ) vx w Y *6

p }i 5 ~ VZ
/
z6
,
g7 v{ z a Z X n
pg
Y xX Tg sz^~ Za g7gzZ + 4gzZ
Dg hZgzZ D 5B LZV.
{z CY t ! p

VZ ! x ~ 0
+
i : Zgz& gzZ CZ f V Z Y *6
,xX

Ky Z g : m b) {z X Tg

X Z
t , Za e
$gzZ !z q
-Z g0
+Z LZ X ,

94

X A **
Z a x CZ\ W kZ

t
X f v ~ X 7q w L L

\ Wa "(
,W Vzuz X @*
X @*
7, kZ

X *
*aE { c*
igzZz~g7

y Z \ W *
@Y ~ 0
+
i \ W Z
# ] zZ L L

@*
g Z
/
]t X 7c*
I Z kZ \ W c*
W

{+
E Z + Zz } g Xce **
gZ
/
]a Vzq X

X M
h 7{ i Z0
+Z kZ D Za }g i

Y *6
,a Entrepreneurs i],
e6
,Z k
,
+F,
5

Y *6
,xa F,
Vzg7 )
,X n
pg ww Vzg q
-Z
X V gt wQ 0
+
i CZ f gzZ ~g !*
zg

~ ] q bC t Z { c*
i
a
g7

X hg G D Y 0-Z
# X Y5

95

CWt
Vp ~g
VZ ! x D[ Y C K W WY *6,
: g~ p Z yZf

kZ \ WZ
# t q N
~ } g !*
0
+
i '/
q z)
,Zz LZ X C d
$
t @W

~ c*
{gt= V I y Z ~ } g !*

Zz LZ gzZ Vz q z#
i 5 hZ ~ k%Z ~ eg
# [ Z pX Vz w w w g (Zg !*
Z
zg

D |g X V @*
kCp6
, kZ LZ V 8 &
~

W g0
+Z LZ *
* \ WZ
# C Za
g7

(
,W~ J
/Z X , ._ kZ gzZ [i ZzW Kg Zz
X Z*
*wJ{

Y % 7zg Bzg q
-Z '/

Q~ V
$Zgzc*
Q \ Wq X C { c*
i 9zg 5 Zz

kZ ~ w }X CY W Z Q W { z
X D KZ Dgq

~ X D {~ 0
+
i X g !*
7(Z '/
C
,u Z pV lp A ! xX x **
6
~ gzZ D [ x \ W

X 'Y s **
\ W , (Z
/Z X , :g Z

K6
, h Z ~ \g- X Tg ~ I v OZ !*
'/

q T { c*
i
a
g7
Ht y Zgz } zuDq

96

0- Z
# X Y 5~ ] q bC t {z C ]gz

t X YY H4 4qC
Og c*
X hg G D Y
aO W,
Zk
,
i ] q z Z
# X x **
^

X C ] !*
o

t D VZ x Dt

x ~ * X 7z s Z y Z ' /

KZ X *
* kZ p\ W p g Y f(
, y Zgz

y y Z 7p Z { z q Z p7t X , g ZZ

D w qZ L g L g {z } g q Z D w EZ a
X D YK y Z

kZ X CWt V p ~g a
Z
# '/

,7C
6
p D qq C
!*
g KZ

*
*
6
,7 VzuzgzZ
S X 7] !*
hZ *
*

g !*
X v~ } g !*
C
*
zC
X 7YZ

LZ a ib) bZ X v~ } g !*
4
X
~g Z)f
*
*{ LZ

97

h Z rZ (
,
g @*
#
$;fgzZ Aj ,
)Y-

98

99

}(
,LggzZ [ 0z Z C
0
+
i ~g R,
` M

~ V ZZ XZ R,
p M
h w EZ M S

kS gzZ '
,
Z'
, } # q
-Z ^
, R,

z k Q X : +Z w q g
t Y Y H7g ] !*
kS X zJ
-VmP w EZ

X Y0q w EZ Vx

g R,
6
, T {z ( Steve

Jobs) )
,
Y-

Xc*
eg R,
J
-Vx gzZ c*
Zzsg

(iz -
z LZ ~ / w 21~ Y 1976 )
,
Y-

k Q X H ` Z yLZ i M 9 Z v Zz R,
B
k Q ` M X c*
vY (~(
,
* ( APPLE) 9 Z

v ~(
, % S ~ Y 2 0 1 1 X Z e t3 5 0 =z Lg
" Z=z { c*
5G
i Z Z
W vE
i
* M MobilExxon
z Z%- +gzZJz R,
R,
6
,vhZ X Z q
!
5 ~ e Z6
EG
M iR,
lN*
,w= kS X v Zz Lg gzZ
X
b M gzZ y M e7

,
)Y X y *Z Vx ,
)Y- Zg i Z Z 9 Z

+Z { z X
rg
A & w V" KgzZ ] **
Dg Lg

" ~i !*
Vzuz ~ ]]
.gzZ Z m
,
e c*
W t e Z6
,
N (Z ,
m
,
z ui T 8E
)Y X qJ
- w2 q= { C
e Z6

,C
KZ kZ X c*
gw$
+Lg @ gzZ 4
,
b!*

] !*
V] kZ X ~ 50
+
ieB

100

kZ Z X c*

/
% ]]
.~ ~7&
+Z Y (~z y t

y.
Microsoft zM X
Hc*
g Z
eg ~{gzZ Di
+
Z
,

)Y - , ] !*
g7 gzZ Hs Z Z V 6&: ZZ
+kZ

X x **
Z(
,

kZ X y *Z AjgzZ Zg y *Z 0
+
i)
,
Y

,
)Y X
H@*
p 5 Zg LZt p H q z^ CZ ~ ] q gzZ $
"
~kZ p ;g @*
w ] ~y
W~^kZ Vx

{z ~ Y 2011X ;g @*
Zzsg e Z6
,5gzZ ;g y T vKZ {z
X ^ *g D n%

M%Z kZ X Z Za ~ Z
y ~ Y 1955 )
,
Y

zZ q z ,
)Y X Zg
/~ ~z y t /
% ~7&
+Z zZ
o8
V1L g zZ q
-Z ~ kZ X -FFw ~

k(
,~ zZ y Dg ,
)YN x kZ X t x 6
,
%N ~ / Kg )
-Z ~
q
) ) , ^W { z Z
# X OZ F
,
YX
H
kZ kC]gz} i6
,q
-Z Z X ;gx 6
, r
{zi

X H Zg6

,y
@z !*
- HP vK Wszc
q
B kZ X c*
{ i,
6 /ZgzZ ] !*
a kZ J
-420
X ~ } ] x ~ vKZ)
,
Y kZ

y Zgz ~ wj ; ] 5 ,
)Y (iz
z LZ

] KZ V z X J 7,N Z y* zZ ZZ V z X

c I] 5 y Z V 4Z Xg DZ ~
EG
"
I
5H
4
5
j
G
E
,g ) T c*
6
! W (Z q
-Z kZ gzZ .

101

+Z r
kZ gzZ q
-Z |g!Wt X $
Y w j

gzZ ,
)Y X *
@Y e*
*w ~
*
@Y c*
Od
$

L y Z Z
#
H
E
"
I
5

45 GkZ (iz
LZ gzZ XZ ] ~ } g !*
W kZ EjG

Z e g ZD
6 {z " kZ LZ X c*
q z *
*|
# z
gzZ **
Z 6
,g
X [ x~

hg ~g Z KZ q
-Z i
+g )
,
Y

Z e 1 ] YZy
Z 6
,+ Zz d
$gzZ Pt w kZ X ~

p KZ kZ p [ rg {zp
/Z X @*
g
/V Z
/ Z

zt a ,
)Y X 3g ~g Y h
e zz

,l
6
~ Vz# V2z { z X : : 1 g k0*
kZ X

g a 3 Zz :Zz ZgzZ @*
Z 1 { u{z X ;g @*

H
'
5. q
V *
@Y F
-Z^wa ] { z ] Zg g Z ZC
X @*
Z

X*
@Y **
3 YZ y q
-Z ~ Q
H
E
"
I45G
5
x EjG
~ ~g N*
Z v Zz S- ez ,
)Y kZ

qzg gzZ ;gkCq


-Z g0
+Z LZ {z ~ gz kZ 0
+
i X c*
q z

{ z ~{ !*
0
+
i KZ X c*
+Z Z l X |
&

X ;g W,
O #
|$
+

X 'R,

z kZ gzZ ,
)Y ~ Y 1975

,
)Y ~ g q
-Z 'X ;g
8p ~ VZ ' )
,
Y

V X @*
G
g ] !*
gzZ @*
C
(C
)
,
Y c*
C ~ } g !*

B (iz ,
)Y X c*
R,
a V2z ' (iz

~ Y 1 9 7 6 V z b kZ X c*
x Z
/
z6
, ~ Lg Z

102

LZ ,
)Y x **
v X H i W ( APPLE) v9 Z Z e 1300
E
+
E
C ZY Zzg)x **
24E
KZ
z kZ J.G
v9 Z X 3g? x **
V{h
+I
g ,
)Y X D Zz Zj iw e sg V0

X
H [ x ~ h
e g eg W VzR,
50 g: ~zs
X
Hc*
x **
yz 9 ZR,

y jgz 4 R,
bu Zz q yz 9 Z )
,
Y

~ Y 1977 Z X 5 x **
I 9 Z R,
6 X H w EZ a

g Zh
+y
& R,
~ R8 t X
HH 7 ~ R,
*g
{ Z R,
g Zh
+y

kZ:gz X Yw EZ w " e
Z ~ y Dg R,
6
, W I9 Z X D 7,**
h p

-Z e 600 ~ Y 1981 Z e z |
J
# z
kZ ~ Y 1977X

{z 9 Z X
~
z 500 yag 9 Z ~ Y 1983X V
X
~
zkZ~Z v

6
,C!*
kZ V
H a^g Xerox ,
)Y ~ Y 1979

KZ Zz w EZ gzZ Y Y c*
` k Z X R,

X YN ~ ^y WVZ
/
z6
,gzZ Z e

Vk =L L :~ } g !*
] Z@x LZ ~ Y 1995 )
,
Y

NZt ~ ]gZR,
~
z Zz W
H { i Z0
+Zt g0
+Z

5! 9 Z ~ Y 1984
4G
5!iz&
3E
gzZ i G
+
z X c*
Zz sg R,
lN*
EG

kZ ,
)Y X y W *
*w EZ Zzz ] :Sk
~ i
+g ~ Z kZ
/Z D W: t L.
$ ]gzpR,

103

5!X ' : Z
w q
-Z Wt R,
lN*
EG
/

r 9 Z Z gzZ c*
W v ( Sculley ) j{z
~(
,a { W 6
,W ~ 9 Z j k Q X c*
h Z

c*
Te *
*s ~ & 0*
/ !*
KZ ? H L L :~ m,
?]gzp

X Te *
* i Wa sp *

R,
kZ X Z "
$U*
a ,
)Y **
W ~ 9 Z j

X ,
)Y ~ t e 6
5!~ ZZ
v~ Z X g k- |
# z
lN*
EG

X
H@*
W ~ ] ,
)YgzZjh Z r X g D b)

~ VhgzZ a: Z%W ,
)Y Wt ] Z Zt

s W eg1 J (
,{ c*
i q i B CEO X ;g y v vtzg

Ze
X c*
rg v)
,
Y I],

v KZ Z Z
# { 1 Z (
,
zt a )
,
Y

Yg Z
/ x Zg W 0
+
i !*
{ z X WZ q
-Z
z kZ )
,
Y X Z 7,
_
k- X I Z H
36
,5q
-Z ~ y Zy Z kZ p

x **
( Next) kZ X ? ] **
kZ 6 kZ O
: Za x **
Z(
,~ ~7&
+ZR,
vt X c*
i W vR,
5q
-Z

~ Y 1990 X "
$U*
} ] Z W,
Z kZ 6
,
z Zz W1m
gz D x 6
, ~ /
% q
-Z %Z
/
z6
,q
-Z

X Hg y jgz ( WWW ) d
$z Zz

X 1h
+y
\z
/Z
/ I],
Z e g Zz g 6 ,
)Y w q
-Z
& Z )
ZR,
y Zy * z ,
)Y X c*
x **
* ( Pixar ) g hF
,
Y

104

& - e:X `_ Zz
R,
x g hF
W )g f ( Annimation)
H
E
4
& Z ~M%Z - e:kZ X *
.-G
i e x **
}(
, H3E
*g Jzeg ; Z
Y 1995- e:kZ ~ Zg ,
)Y X H w EZ i
G}uz FgzZ

,~W !*
6
t X B ! x V c*
( Toy Story) ~g: Z I ~

,
)Y p w g e ~
W kZ X [ x~Z e 362
X
H0 [g Z ,
)Y - e:kZ X c*
: - V LZ

Z R,
- e:XK q ( Oscar) eg Z- Z O Z F - e:kZ

X I } (
,gzZ a *& c*
` Zzg
H
E
4
&
. GZ M%Z Z
H3E
# B
z kZ ! x V c*
q
-Z )
,
Y

kZ X 1h
+y

- e:kZ ,
)Y ~ Z e t7 i e }g Z Z } (
,
X
H0g Z (
,
i e
Zz {z ~

y.
X Y s w Zzi v9 Z Y )
,
Y

9 Z X g Y C KZt ~ zM v CZ
G
X ~ 7,6
,vkZ q z b K
M F,
i
L .75a F,
KZ
~ vkZ ,
)Y b kZ X 1 h
+y
~ Z e 400 v )
,
Y 9Z

T ,
)Y W : Zz 9 Z X g p kZ
CT
HW :Zz

{g !*
z 6
,{ 0*
V Z- I kZ X c*
**
kZ c*
B; q

XM
h e w {z [ Z 1

t e Z6
,Z m,
e 4 k
E Z W :Zz 9 Z
E
28Fa W,
.G
? 7 BB lzg KZ
)
,}uz E
8
-F

,
)Y X 5 V **
kZ $t X ~z6
,Processes
V x 5~ y Zy kZ X c*
hs zZ%- + c 9 Z

105

V LZgzZ :
) 6
,Vx Z6
,L )
,
Y X kZ

~ 9Z ,
)Y Z
# c*
C xi 5 . q
-Z 9 Z X
rg
5_e ~ c*
yzX 9 Z Z6
,q
-Z g a F
v c*
W :Zz
X
Hc*
U V ;z R,

T ) ui (Zt X c*
Zzsg iPod 9 Z ~ Y 2002

e7 WX M
h i Z0
+Z u}DQ @g

( iTunes) 4,
k W ,
)Y ! x kZ X q q=
WX M
h e y Z e ui@g kzu y WkZ X Hi W g:

X c*
gw$
+~7&
+Z ui * 4,
k WgzZ e7

,
)Y c*
3 ,
)Y y jgz e7 W Z m,
e 9Z Z
#

Y (^
, kZ DnZ Z bZ X Z (
,t

X M
h g ZD
q
-Zg0
+Z kZ X 7e*
* N*
gh
+'
ZgzZ {7

y jgz kZ gzZ
HJ
- V~ LZ ] !*
t)
,
Y
D {g
Z s V Zz
W 0*
gzZ c*
N ~ kZ
X Y Y H N*
gh
+'
ZgzZ Z (
,^
, kZ Z @*
C
y Z

y ^g q
-Z x **
iPhone y W 9 Z ~ Y 2007

,
)Y X M
h wEZ ,
MZgzZ c*
z R@g 6
,b!*
kZ X c*
Zzsg
,b!*
6
v V Z
# Zz W
zq
-Z 17
- ~ w
4,
^g W y Wp
/Z X V g w EZ ,
MZ

b!*

) !*
]]
.+h KZ iPhone p w={
t t s@ ,
)Y X Z [ x~ g * ~ Lg

# z
|

L 11.6 vp |
# z
~ Z 10 ~ 2008

106

-.
J
$- 90 |
# z
kZ J
-y
W Y 2010X [ x ~

X H: @*
6
,g LZ ,
)Y ~^ ! x iPhone X V
XK g**
y jgz z y kZ kZ ~g

iPhone

LZ kZ X g : vR,
9 Z W~ * y b!*

X 0 Apple Inc. t [ Z X c*
w R,
x **

t R,
b!*
x **
( iPad) b W 9 Z ~ Y 2010

V1 @g R,
b!*
kZ X
H gZzg R,
6
, W

X M
h q g J
-] ,
MZ gzZ S ui m,
zbg

X
HHI Z m,
e ~C
kZgzZ y W ~ w EZ iPad

s [ Zp
KZ W6
,q
-Z * ~g7 Wt b W

X
H "
$U*

-Z <g W (Z gzZ }Y g0
q
+Z R,
bZ (Z q
-Z ,
)Y

,
)Y X Le 9 ]gzp C
!*
R,
b sg tzf !*

-Z
J
# 7x Y (s D Zzsg iPad-2

7t }+4Y H:
VFg Ww_B Y (

9 Z X CY VJ
- Z KZ ] zZ p ~ VU C1) ,
)Y X D W
!
5 Hc_ ,
zg0
+Z lN*
EG
)Yi q
-Z c*
C bZ Z6
,q
-Z

Xce **
6Zz b
k ZZ 9 Z 8
-g 8
-],
Zz

x 6
," B ( Google) 9 Z Z
# bZ

6
,+h y H nZ Z gzZ Hy bZ )
,
Y g

X ; g77o 98
-g swq
-Z

X w V"
A & h
eN ] **
Dg Lg )
,
Y

107

IE
"
45H
g0
+Z LZ O Vh Zzg {z a h G
7
e Z6
,
c*
Zzsg iPad ,
)Y Z
# X @*
z { c*
i6
,i ZzW <g W
HY7 w Z0 a^g Lg i W

e Z6
, kZ

yZ Z
# gzZ T e H {z @*
7 pV ] zZ Z I kZ

X I {z CY
e Z6
,dZ q
-Zt

p {z : gzZ%Z
/
z6
,*z : &bZ *zeg ; p )
,
Y

Y Z(q
-Z V + 4 g7 Y ({z |g X &

[LZ {z
H~ } g !*
kZ X Yg q
-Zt y ZgzZ

{ z @*
W: I c*
W V LZ Z
/Z X ;g J Zj b6
g " {z~ l q q
-Z X } g Z : Z uP " Z
X g **
i c*
W

G
KZ ~ V !*
Kg Kg i
L .7gzZ e Z6
,{z
Ht

gzZ .
$Y .
$ ~ ] Zg 3Z v{z J
- V X @*
Zg

X @*
s %Z 6
,A Vg e Z6
,

y.
) LZ p ~ V1 z b #Y )
,
Y

5 +
/^ Zz x a D wj X z~

W {z
rg 7w ] !*
kS ~ e Z6
,KZ { z c*
:
KWZ

a kS 6
,0
+
i h
+]
. z!*
V !*
y Z pX ~g

X M
h YA J
-gz ] Z W,
Z

8 Zw O ~`

u kS X Z S ~ Y 2003

k Q~ Y 2009X Z 7,**
g
/ % ~`

u Q w q
-Z X ~ F,
8
v S ~ Y 2011X { 6 9 Z

108

vJ
-y
W {z z!*
~g F kZ X e : b) {z p~ 7,

w CEO 9 Z k Q ~ Y 2011~Z X ;g 8 ] 5
: ~ LZ k QX c*
} Z

h Z r 9 Z ~ Z
# c*
M
z (Z
/Z ~L L

p~ e: ~g7 ] uhZz pgzZ V c*

g Zf KZ w

,
'
Z X
HM y {z ` M X Vz{ M V~ } g !*
kS
X ^ * kS 3 n% {z ~

g7 C ,
)Y 9 Z c*
Wt w Zt ] )
,
Y

w Zz i e
Zz X 0*
g ~g Y^ Vx KZ xz
Y Vzg7 !*
LZ V | ~(
,* ZX ! X WgzZ ig:^g

gzZ I ]]
. ,
)Y v, Z ~ 9 Z H X N g D b)

X Y W a: Zq] P`

q
-Z k0*
}~ / w 23 6
,q
-Z )
,
Y

w 25gzZ ` Z e 10 k0*
}~ / w 24X Z e
~Y 7 Z a }t p [ qZ e 100 ~ /
X 7
z L

D[ V9
;gE- Stanford )
,
Y

CZ ,I w { z& x (Z X , x p!*
7Q

Og *
c t D Z 0
+
i kS X N p3g

X M
zzs~ * kS

\ M
C
/Z Zg /
!kq
-Z ~ w 17/~Z
# LL

A kS G \ M y q
-Z y ~y
M \ M t , g Z
/, Z y

109

- ` M y k Q X Z W,
J
O kS ~ X NY "
$U*
F~

Z9t N
W M : Zizg ~ g ] t ~~ w 33

H y ~y
M 0
+
i ~ ` M
/Z V @*
w Zt \ M LZ

[ Z w ZkS y FZ
# X ` M = Ve *
*x {z ~
X ]gz% $
+ [ Z V *
@Y~ @*M ~ 7LL

q Z
Zz ~ } (
,0 0
+
iq
- 4,
}

Vzuz t ]Y **
Y * kS ; *
ct
gzZ p" , q sp **
c*
q'!*
i Z ZgzZ] u

V &~ X V Z w Sg !*
, q z sX CYH
Z

3 V Y: xz q V #V #}~ g e kS

B; \ M X **
Y * kS = y q
-Z g *
c t i

X Y : ] !*
w LZ7zz gzZ {
~ Z ,
)Y
KZ k QgzZ Y M ~p~(
,~ * k Q Le **
gZ
/0
+
i +Z {z
X 3 s ] !*

110

111

O Z y{ y{ yG
/N ~g gzZ j

112

113

~ } g !*
q z" i Z ~pY v

bz pY WgzZ ~4~ 0
+
i Vx X !
y { X zg 6
,V1, Z Z **
: hZ gzZ sp

) , Z KZ !*
-Z Z
q
# ]o ] !*
kZ ! x O Z

X g Z lp 5 Zg} g kZ
8VZ x ._

X Z ~ Y 2006 {g Z Z j o) O Z y { y G

Z y GX *
* ~g gzZ jC
* kZ

,,
6
MZ Z a V9
gzZK eg kg piLZ a }p

X _iz 3200 Z i(jy Z 6


,,
MZ [ Z X c*

gzZ ] D Y ~d
+ g @*
[ t
X 6
,}p bR,

[ ;gE- K W * Z kZ X Z Za ~ k%Z y { y G

Z * ZgzZ Z ! ~ bR,
gzZ 8
-bZ pZgzZ ( BS) Z ! ~
X Xq V c*
/e ( MS)

, ~ k%Zt **
X Z q z w y q
-Z^ O Z y {

y
/LZ kZ X g M 7~KZrZZ X f7,~
))

X [ } Z ! * Z CZ y GX } kZ {z w y { y G
] 5z^KZ kZ X ;g #
i 5 ~ V1 {z gzZ _ ~
kZ

t **
X J 7,)g f ,
MZ gzZ y t **
gzZ H q z
z

c*
Ww y G X 0z k kZ y g ZgzZ Z
bkZ X Y c*
g 6
,,
MZ y Z gzZ Y 1 eg kg iy Z: VY

114

gzZ
8 eg kg._
KZ { z Za W a y G
y Z {z M
hN 6
,,
MZiy Z
z ._
KZ a
y g Z gzZ Zt **
X M
h ~ i Z0
+Z 4 { c*
i ] Z LZ g !*
g !*

y Z wjFX VZ {Z
+ iy Z
zgzZ
) )
X h
e

kZ gzZ @*
eg kg ~ } # L g LZ it y G

H q z y WZ
# y G~ Y 2003X zbz k0*

y { **
( Ann Doerr) gg Zze + Z X 7g i ` W Y (
X "
$U*
~(
,a kZ Z
Z eg ZD
10

gzZ ~ hg[ Y N*
KZ ~ + y G~ Y 2009

b ~g7 tgzZ a J 7,LZ f


e ~ OZ ~ KZ
X H CZ

&L ZZ ~ q= i y Z
5! hZ E
5G
c&
+ y Z HE

+' @*Hy Z Z e 2 Q X B ZZ Z e 1.5 s


h
X Y HF, y Z ~ V !*
i ~(
, *gzZ NYKg i(

[
7 6
,,
MZ i- i
+z K W * Z ;gE- ~(
, *

,[k- i y { y GX w= { c*
6
i y Z i y Gp

3 X Ag !*
36 K W * Z ` YAg !*
140

Xn
pg .
$ Z LZ6
,V
$d
$z O Z y { vZ
+Zi g ZD
20

(kZ ~ V i
ZgzZ k%Z H Z }g Z Z k#Z

Xn Y x V ;z @*
gy jgz s W Z

~
z Z
Z + F,
W,
100 +
GN*
x **
y{ yG

115

V9
~ ;gE- Zg gzZ K W * Z w kZ y G X H

X
HH a [

{n y { y G~ kZ @*
Z Zzg i Z0
+Z y G

q B
z LZ D
4 (Z X 73

i kZ X @*
6Zgz 4 20 D 15C
X ;gK

rg ~ f q t q72
$h y Z {z X D 7g1 a
X @*
~g m{ : Xn W^ ! 7 q
-Z '!*
t

4 10 ~ T &bhZ p q Ct ~g kZ
X Zg7 gzZ M
h

FX @*
y L g Lg {z y G a

y GL L ~ } g !*
i kZ y.
X i Z0
+Z{ +
E Z

Z q
-Z gzZ W,
O t @*
] b T

X Cy Z = ] !*
t n J 7,}p

g V { +
E Z T c*
Zzsg w I (Z y G

gzZ B i- i
+z X V M
h x{z X M
h {^
,Y

Za p ~ i- i
+z y Z y { y GXb [ Z V Z
KZB p {z T X Z7 6
,g hZ V X

X Tg sz^~

] Ugt ;g Y H nZ Z 6
, O Z y {

f
eN 6
,yiZ
# a I y Gp g Z
Z,j

{ c*
i a V
/
u !WV gzZ S Fg W ~ wjZ
X *
@Y
z

116

~ ] VgzZ kZ g i- i
+z g ZD
2

y { LZ 6
,}pv {z 8
-bZ gzZ Y (b [

X N6
,J
-V)g f V
$d
$z O Z

? H V9
;gE- K W * Z y { y G

gzZ Og x~ * C
!*
D
~ \ W L L

wd) { c*
i g \ W * C
!*
{g : % yZ

NgzZ o - sC
\ WX ~
(gzZ : )
y W **
Y k- gzZ **
N **
Y 0z
kZ X N Wv
V tyZ X { yv a *gzZa LZ \ W **
(Z p
p V [8LZ gzZ KZ r z
a~ *

X V "
$U*
Wg a \ Wh
+
'!*
~aZ ~

4'
,
i6
,pt e , B ?
Zq
-Z i W C
LL

F?
Z0*
ZuX Z ~ p\ W kZ X} 7,: VY

y$
+LZ } n LZV LZ V\W KZ 3 LZ C

X D Z

\ W $~ V y Z X F*u yZgzZ **
Z L L

y Z Og c*
, c*
, qq ~ \ WZ
# X , ~
W4
y Z [ xZ gzZ g i Z \ W X 7Z { c*
i

X 7wz Vzq ~ ~

s(? Vg
u~ p ! x \ WZ
# LL

\ W {z \ W LZ X , >KZ {x **
CZ X NY

g Z
/
]a ] !*
kZ q
-Z ~ ] **
Z X 6
,g

117

X pJ
-Z { n}g Zgzi d
$t

Fa q T X } 96
,h Z g @*
\W LL

"_
.gzZ Z [ Z C ]gzV gzZ V

w V ~X M
h Tg ~ } # L g LZ vP g
u

X +Z

pg p VzzD 0
+
i y { y G~ k
,
kZ KZ

\ WgzZ ` g
/w 50 , n ;g {z X c*
{gtN a
J LZ 6
,( { x Zg W \ WX _ 4Z ~ } 70/

B V2z gzZ y Z0
+{ LZ X ! ~ } g !*
Vx

} g !*
VzzD LZ \ WQ X !~ } g !*

zi Z }g
/
X @*
Zg Z
/
z { c*
iB V LZ ~ l W~
&
y Z ~ @*
c*
C Z+Zz LZ X @*
Hg Z { c*
i ] LG
4 { c*
ia YZ * V 6& KZ ~ X V @*
X

w 50 :Zz \ W M \ WQ X @*
H w EZ ~ i Z0
+Z
0
+
igzZ Ogt VzzD
z k Q LZ [ Z X D YW~
q
X $ VzzD Zz W, g Z
/~ i Z0
+Zg7, Z

? H V9
;gE- Zg y { y G

gzZ xZuV y Q : VY z e
) , Z ~g L L

Vi Z y Z l{ X gx YZ ce y Z
V * Wa V y Z ~ * ~g7 bkZ X , tZ g :

X ' Za

p y { **
gg Zze + Z KZ y G6
, k
,
kZ

118

x CZ ~
z O Z y { kZ b
X 3g ~g Y

wZ
g V1k# Y gzZ ~g !*
zg [ x

q z Z gzZ y\ W & , (Z L L @*
Y ~ } g !*

h yz~ kZgzZ BZ x kZ v X , :@*


M
~

,|kZ Z w y G X NY V pJ
6
-\ W
X
rg

_______________________________________________________

{z X 7a% $
+ * y { y G bVz]
.xL L

;g ~ ZrZ y
/KZ ~ }uz o

gzZ b [ kZ } # L g LZ ~z y ' X
# kZ D (Z gzZK g i y Wg Z0
+
6
,}p}uz

X c*
gw$
+ * gzZg
))

kZ X b ~g gzZ ja C
O Z y {

gHpg g KZ V iZ
+Zi g ZD
36
,V
$ d
$z

O Z y W kZ V }X ~ I D

] gzZ k, kZ ~ }p q~ X c*
VZ {Z
+
X V Z y Zp
A & y W

( zM !*
-y.
q
)

______________________________________________________

119

] ! zZ
e**
y W zF,
D)g f
f(, Y (

120

121

[ Zp {z gzZ Lg [ Zp s ! Z \ W [ Zp
"M{g Z Z jo) X *
5H
H
@Y 0 | B Vzuz \ W
G

# ~ Y 1984X ;g } r z
Z
aZ a ~4 * ( TED)

Z m,
egzZ Y ( kZ Z i W kZ6
,g q
-Z

gzZ _ Wz ~g {],
Z kZ ` WX *
* Z(q
-Z VhZz

X C ] !*
Zj b) @ gzZ b )
,6
,xg kZ
% i kZ
gzZ ie i * ~ X C g !*
2 ~ w x ZLG

[ g c*
0
+
i KZt C
X CY ~ ] [ +
X @*
*
* Zg7~ 418 kZ& @*
Y 3g

n
pg
Z ] g Z kZ u } g Z Z

k ; 8
- (Z q
-Z t X , w$
+ * g y
W gzZ V70
+
i V- zg
W D CZ + +4 * V ;g 0 ( Clearinghouse)

] ZggzZ DkZ W t { z
/(Z q
-Z V X N;

X ,a
~ :WBB a

+C
Vv gzZ )
, Y (b \ W xg kZ

g ZuZ ] X M G
g ] ! zZ gzZ N

x bZ X ;g W6
,q
g7 g ;g VZ {6
,
Zj kZ 6
,xg kZ ?Y $
+ ._ V h
+]
.

wj ? k
,
/**

x ZZ Ha Z @ X M
h Y ] ! zZ

] X * ] Zz Y 0*
g0
+Z g ? Y c*
X n
H ?n Y c*
0*
1Ju6
,n% y u~ V P Z ? 0Z

122

^1zg ? | m

6
,Vzg Z- )g f Vzc b }4

h Q
b Vz0
+
,^1zg ? g Z ] !*
6
.}n
_
KZ

h \ W xg kZ [ Z V ZgzZ ] **
M
kZ g " y Z ?
E
H
I
"
45
t0*
V1 h G
7
KZ z z ~g ] Zg
'
,
it X
X D s a ~I ]]
.gzZ gzZ J
-

g Z ] LZ ] F Zz q x Z .
6
,xg kZ
E
4
&
5 Ge Zz q x Z .
y G
~ ] ~ y Z X _
-8E Zz q x Z ~ D z gzZ ( Daniel Kahnman)
?Zz E,G

g ZD
q
-Z ~ ( Springtime) Zz ~ g

kZ gHC
gzZ D[ + gH50~ y 4X D q
-vZ
+Zi

X D Yb 418a

I zg wz**
gzZ
Z

g ! { c*
i ` Z Z x * [W
z Tw {z
l] , Z xg kZ X @*

\
@ ~ kZ X C ~ C ^ e ~
/L w C
.

R : kZ [ Z X CY ~ z{ c*
i6
,b)
X V1g Z0
+
FgzZ _ W

( TEDtalks)N*
V
$ d
$z - i
+z ~ V1v

X
^
,
Z6
,: gzZ ( TEDX) o Z

+ ~ kZ X w=
N*
/ V
$d
$z- i
+z

J
-V * ~g y W~ ^- i
+z ]

123

X CY

z kZ X CY ji- i

+z v gzZ N*
6
,x ^ Z e
3J" d
Lg @*
Z ~ y ZC
gzZ N*
+Zi 9006
Z
,HG
$z kZ
~ Z V Zz [ Y g !*
+Zi 500 Z X
Z
X ;gZ

kZ X ;g x Z W Z F,
~ V !*
i ~uz i- i
+z KZ {g Z Z

*
@Y c*
VZ {Z
+ V 6& Vzg g Z * a
X `3 F,
g ZD
21J
-[ Z X

kZ Cc*
x Z X x Z Z e q
-Z q
-Z w C
{g Z Zt

kZ X $
W ~p4 ~ * T @*
~g7 Zp+Z q
-Z KZ g

q
-Z J (,g x Z kZ X K q z" i Z F zz e

Y 2005 ( Bono) 1 g Y gzZ ( Musician)g X ~ Z e

~g F gzZ "
$u Z **
Y ~i
Z SgzZ * {z X Hqx Zt ~
4G
&',~8 Z e X ;g a 8{
G
( La rr y B r i l l i an t ) H3E
a x LZ Zj ( Smallpox) D ~ Y 2006

( Neil Turok) u Zg Bx
/
ua x gzZ bX Hq x Z

(a ( Mathermatics) c*
g ~ i
Z ! gzZ x LZ ~

X Hqx Z ~ Y 2008 6,{g Z Z

~ * {z X Hq x Zt ~ Y 2011 g WZ <g W Z

7LX ;gw EZ^g W LZa ~p


KZ ( Jill Tarter) R,
g N*
E
KZ a l 0
+
i ~ Vzg ( }uz ] )g f g Z
s Vzg Z Z }uz V Zz q x Z X Se *
*!

124

X 4Y yzgzZ ZZ

*
@Y c*
Z
Z gzZ }g Z Z )g f x Z
/
z6
,o Z

@g X /N gzZ q
-Z mZ X Event 6
a ; DJ
- V }uz i- i
+z (6
,V
$ d
$z kZ
X M
h w EZ

V x X g w$
+ ~!V70
+
i ~g Y ( ` W

~z K ( Mass Media) c*
zk X ;gZ ~ g J
-Y (
] Zg Z - i
+g^ r Z ` W p @*
q
- r Z ~ ] Zg Z gzZ
4] _ ~z K 77 m +
5G
3J" H
} u Zz ( CD) ~ e HG
G

X [ VJ
- y ^g gzZ ,
MZ Z @*
y b!*
R,
S- i
+z
X c*
Za * 8
- c*
z

LZ ]!*
KZB bz vx
z$
+ F,
Y ([ Z

[ NZ y Z bZ X g WJ
-V}uz w

xg P ,Z Z ,
MZX ;g Z ~ ~ Zi W Zg KZ gzZ

gzZ F
g ] !*
}uz q
-Z DN Z vV @*
Y sp~

X ! Zj a ~p

Z
Z 8y **
)g f kZ X nq
-Z gz ,
M v

156 ~ * ` WX M
h
76
,,
MZ Z %KZ6
,,
MZ

" a V Zz x k#gzZ V Zz ~ kZX D Y 0*


/

X ;gZ
/ g ZD
120 izgC
X ] **
kZg

Dn Z- i
+z, Z ,
M Z @g )g f
e7

e7
z kZ X ;g Y H ( Update) f
$e \ Z !*
&

125

~gza (4ag * X 20 @g

X Y Hw EZa zF,
D
f(, Y (

F xg kZ v ~ F )g f x Z
/
z6
,o Z

130 * J
- [ Z X g ( (Events]
axg kS V ; }g X _] +Z ~ Vz1200
Y (gzZ Y Y Hx a ~pY n
pg t

X Y Y Hq
-~ kS Vx
z$
+

gzZ C
V ;g Y
C@ +Z q
-Z ~! {g Z Zt
%NgzZ w p4 * V
X T e **
(ZF
v, Z
%N Zz W g c*
Yw$
+ * ~g7 {z
/ N*
g Vx F

X M , Z ~phZC
~ * |ggzZ

xg ( TED) ] P

} g Z Z \ W { z Og a kZ k0*
LZ V \ W
/Z L L

p D g x a b \ WZg {z #
i 5~

X n
pg ,
6 gzZ g ZZ y Z Og k0*
LZ V, Z \ W
/Z

WgzZ y Z Dx a \ Wv \ W6
,
( ( Simon

X Da \ W
d
E.G'gzZC
Sinek)

g7)

7q gzZ \ W g {
p x **
\ W
/Z L L

( Ken

E
&zg C
Ej4E
Robinson)
gzZ ' )

X q

4pgzZ 'Y ~ } g !*
kZ gzZ '] Z f KZp L L

126

X V p hZ xg ~
d
-I
.
G
E
( Shimon Schoken)
C
gzZWz6
,bR,
)
E
B{ 1 a LZ \ W q /G& ~ w LZ L L
( Karen

X ,: q {z ]g}uz
Armstrong) 8
-Z7xg WyP')

Vx

MZgzZ gz ,
,
M u
/ Jz kg6zZ

)
,gzZ g y v V ~(
,F F,
t
w j
V x
y Z X g } K
M F,5 * gzZ
(

(q
-ziE)

X
g
] !*
KZgzZ Zg

127

!X X X 6 T ,KZ
~gz ',KZa pgzZ y EZ ~ x

128

129

gzZ [ NZ c c*
x
g n LZ Z q
-Z 0
+
i

gzZ p y EZ ~ 0
+
iX ',KZ x n [ NZ
g

X , [ NZ x LZ ._ ,KZ ~gzn ! x

C; y Y ] ;C
szc Zj kZ ?Y ,KZ
~
C._ bkZ X H7tg Z0
+
q
-Z ( John Holland)
Vz
/4Z wj x X C 9

,6
,g

C '!*
tgzZ ~ nC
X Y Y H~ ( Categories)

Vb y Z \ M et X C 74 V !*
ngzZ
c*
z \ M 6
,g~
CpV n
pg _:B VF ~

X V n
pg _{ c*
i V&

\ M h
e |kZ X @*
Z Vzuz C

,KZQgzZ D M sy ZyZ ( Strength) /KZ

bkZ X
'
,
i tt n i M K

<g M ( 3) ( 2)I
( 1)X bkZ 9 6 ,._
X v Zzg ( 6)gzZ ( 5) Y ( 4)

( Realistic)'I X 1

] ZgX DI V x
/
ugze ^ M D uvt

x B ( Things ) Y Z O x B VgzZ ( ideas)


V0gzZ ] M h , q B; 7Z X DI *
*
x B; LZ O G
g X C p { c*
i~h
e x
y Z Tggz V
/
uY gzZ w
Zg X f
eJ M

130

X @*
Vzi{ c*
i **
Y ~ V VgzZwg g M 8
-bZ n
( Investigative) ' X 2
~ y Z n
pg a xt X *
@Y Zz z g7Z

X @*
c*
ggzZ y Zy y Z C
A & {@xgzZt
y Dg |gz ~ y Z f
e p ~ ib) [ gzZ b

@*
n y Z *
* Za /_
.l ~ y Z *
*bVX @*

Z
Z , Z X D 7i Z vt n ( Lead) 7 c*
]
H
4

?5Gg M D z [ b
X D Vzin V g gzZ F

( Artistic) '<g M X 3
e x
f
A & y Z]
.zgzZ LZt X D v !t

` Z'
yZ X f
e p { c*
i ~ ugzZ Zg e
t X
: Z Zi M X 4 YZ *
*g Z ] Z f KZ 7Z X @*
Zzg)

{)z Z m,
e gzZ u ~g Z Z
[ Z n y Z X n
pg

X D
o{ c*
i
( Social) ' Y X 4

t X D B ( helpers) Zz 6
,g x v , Z

V0X n
pg p ~ z b # V
KZ X D g^ gzZ y !*
$

y Z ( develop) **
g ZVzuz 7Z X Dg Zi" ] M gzZ

gzZ a Vzuz t X 4 YZ b R,*


* J 7,*
* ib)
Vzuz gzZ f
e { ~ V
/
u Y X Di Z ~K] Z

Vzuz gzZ D W,
Z6
,X M
h x ~ ]g q
-ZB
YE $E
:7 5h J 7, Zz pg ,Y X f
e b M

131

X D Vzin V ( Sales) gzZ ugz


( Enterprising) ' X 5

pt X D Z Vzuz zz ~q ] P`
KZ t

4 YZ *
* ( Lead) 7V7Z X D } ~ OZ

X C
A & Za !z l ~ y ZgzZ bV~ y Z

M
h gt X D 7i Z Z ~ } @xgzZb a
)
,
(
z n , X n
pg w ~ ~i gzZ
Y _
5 gzZ
5G
X D "
$U*
i Z ( Selling) E

( Conventional) 'Zzg X 6
n Z 4y M *
*6
,Vhg V, Z

7Z X @hZ V x
/
ugze y Z 7Z X *
@Y Zz q nZ 7Z

t X 4y M *
*x B ( Numbers)g z ZZ gzZ ( Data) e

A & t X M gz V
/
u ( Unstructured) Zz)

y Z
g7 X C a!~ y Z D7w EZ { c*
i
H
4&E
H3E
Z gzZ gz ~ M ~k
,
$ u J X C n
X n
pg m nkZ ,( Accountant)

,KZ \ M ~ T, [ NZ c*
x , Z n LZ Z
g Z ( Values) g ZZ gzZ ( Skills ) E^V 6& KZ X N @

X , g Z
/0
+
i tgzZ [ x { c*
i \ M ~ ]gZVYX

132

133

,[x

HH Za n g Z
/0
+
ig z!*
7n gy
KZ

134

135

xg o Z~ } g !*
y Z s 3LZ p Z L L

C { M Ct D Y 0 |n } g p Z Y e
V zt CY ~ 7~ { }g 7
-eZt **
c*
! x

X c*
q : Z M LZ

[ xX Dg U*M gzZ KZ KZ **
gzZ ! x

tX C Z V Zz x **
7Z C V pP V Zz
X V Izg Zz M ~ 0
+
i {z C .
kZ 7Z V p

gzZ g lpOg y Zi Z q
-Z ~ 0
+
i C!*
.g ] i Z V
_
X , q ( Goals) s Z@Z LZ

t } g k
,
Zz q
-Z kZ
/Z T e *
*q

c*

C4 t
g N*
Zg
/Z X *
@Y y M *
*qZ

gzZ yi Z t } g X n Zz ) q
-Z t b & Z KZ

X e **
{ Zz ,[ x
H
. sz mZ e
t M { KZ ( MAXWELL MALTZ) E
H4E
&
gZ
~gzVp] n ,[ x ~ 5G$r [

X$
0 g n } g V p] t c*

0
+
i ~g **
s Z@Z o n ,[ x X :s Z@Z X 1
e , Z s Z@Zt X f(
, M V1gzZ V1Zp y
Z
X y
y c*
0

+
ig z!*
-Z X V w$
q
+9gzZ
z} g
7Z QgzZ V s Z@Z Zz k0*
}g ~ Z Z'
0
+
i

~g ~g , hg: , gzi Ka ~ l
,
Z n q

136

D s Z@Z c*
dZ k0*
}g Z
# C M t
z Z &&

g D V- g F b b 4],
g v {@xx q
-Z X
Ct zz kZ D Y ],
g 0
+
i gzZ D Y
Z s Z@Z Z X @*
7m{ n k0*
y Z [ Z

Tg yZ6
,{z @*
n k0*
X Y Y

yZ 0
+
i
/Z X Tg M gzZ D " X [ Zp

X @"(
,s ]gzZ - gzZ CY {g **
{z Y ~ w

gzZ ? 0
+
i X D " b b ~ 0
+
i

}g BB y Z pX !~ }g !*
q V * M

kZ : n ] Z f ~g e **
(Z ( Goal) s@ q
-Z k0*
$
" b ~ X > V LZ )g f
bZ gzZ Z ez~ V > Y *
* q]gz

X M
h n >Vzuz , Z s Z@Zg "

iY A ! p ~uz ,[ x X :'w gX 2
$E
! pkZ X 0 K0G
}uz ~ }g !*
}'
,bzg Vzuz ] zZ X Z ~(
,~ ]
KZ
Kt X 7A c*
w q ]g y Z X
gzZ *gzZ g CZtzgt zz c*
}uz D Y
KZ bZ X @*
7(Zq X g
t n g Zi M
D, Z v ~ X {Z] 5 *
*: tt
X 47YZ *
*t @*
KZ tKZ 7Z X C M 7tKZ

137

y ~ 7 Zt e **
t wZ g ~ ]
KZ
? 9H Zt 9

e tg] CZ tKZ {z C ! pt ~ V [ x
f

X _(
, M gzZ D b & Z

**
,jgzZ ] P`
~ 7
8 s Z@Z X :,jX 3
X Y Y c*
| V1gzZ V1Zp )g f Y e
Y c*
q z y Z
/ZX {
pb)gzZ zg
@*
7t
V 6& ~ V x **
gzZ [ x X f
e g (Z
t
B y Zy ] P`
k
gzZ,j X @*
t
] P`
gzZ Aj
gzZ,j n W,
Z !*
0
+
i x 7**
3 **
g z ~
X C ]gz

~ sp LZ \ M D7i M x 6
," LZ \ M
/Z

, t w q ]g i+ 4X g D Z
\ M X Y 1[ NZ 5 Zg kZ Y y EZ 6
,] !*
TgzZ

X , V \ M Og ~ f ] !*
kZ pBg (Z 3 Zg

X } 7,Zz \ W V **

g6
,(KZ \ M kZ O 4 **
Y JZ x~

X$
Y Z7; ~ } g !*
w2~ * g

X ' q h
e g b kZ V x ~(
,Kg

gzZ g Z
/~ D" gzZ 0
+
i ~g KZ v g } (
,} (
,
X D Y 3 b) L g L g

138

{z X D x Z Z Vzuz v [ x X :x Z Z

Vzuz X 4

w EZ n } Z
+ LZ 7Z X B y
KZ bKZ Vzuz

v [ x X Z b)gzZ ] c*
C
gz y Z D 7

C;q
-Zt X Bg Z, ] w t Z}
.y
KZ
Vzuz V ] Z {z ~ } g !*
LZ} g |

\ M 7 z g \ M BHVzuz \ M
/Z X n
pg ~ } g !*
E q
-Z \ W |q
-Z t X ~ VzKZ

XM
h 7w EZ n : pLZVJ
G
G
f ] !*
kZ , g S5 Zz V ]g+ 4

!ug Z v[ xX t Z}
.y
KZ x Og ~
H ZpgzZ ]gz y Z X H` y Z X H] Z Vzuz

X T e H{ z
i X :] X 5
g
z kZ J
/c*
Z q
-Z n LZ ~ 0
+
8 Zg t~ } g !*

LZ X f
e Z)p Z
# D
f LZ n
W id~ VzKZ p X tq
-Z
t Z}
.Z X g y
KZ w" gzZ {gp
X ] xt } g *0
+e `g T
{ kZ X c*
dZ
~ ] x kZ

~ VzKZ w ~g |t X c*
M g gzZ q
-Z
y
KZ 7Z Dg Vzuz Z
# f(
,
z Z
X Bx Z Z .
w

139

~ kZ
8q ! x ~ x y
KZ Z
# X :~ OZpX 6
X 4x {z M { c*
i {zgzZ @*
Y q z **
M OZ
KgX M bZ OZ ~
y Z X x gzZ c*
*
*k
,
**
`
X k

CVx ~(
,! x Kg
6,e L g x i Za ~ OZp

t 2 Z q
-Z n ~ OZ pX Y J (
, M A ! x ~ kZ
X Y c*
>V **
gzZ Y 3g c*
Vx Zz ~

X f
e { n ~ OZ p KZ gzZ D
Z kZ p

c*
V x **
s: X >V xgzZ n
pg c*
V x **

C!*
. Z X Tg D6
_
,f LZ 7Z n
pg
p DDWX #
5\ W LZpgzZ 8
-g
X g Z

Og c*
t Opg c*
t x **
i X\ M ~

! x q
-Z y Z0X v6,Z , z6,Z X [ xi X\ M

**
gzZ Lgg n o **
g !*
99 q
X } bz **
Z kZ c*
}] " Z {z 7g (Zt

w f 7Z gzZ Y 5 V! tzg
o

Y H c*
C
7Z g q V x \ M ~ gzZ Y c*

X @*
Z [ xgzL: L~ q :

q ~ ' q zx * \ M Z
# S

t7~gzt , c*
] Z
z kZ LZ , c*
! x Zz
X ! x ~(
,! x

140

X i YZ w b OZ *
* c*
] ~g LZ

X >Vz c*
hZ ~g KZ zz V **
P KZ v

~ gzZ Aj} g g D { i @*
] i Z ~
Z c*

Vx gzi 6
,?6
,kZ y Z ] ;X @*
Z

0
+
i g Z0
+Y q
-Z t \ M Y H c*
, Z ] ~g gzZ

~ OZ p\ M Z
# Z
z kZ *
* (Z X Y zg k
,
g7
X Vg o ~

wJ] Z f KZpn p c*
! x *
*wJ] Z f KZp
5_: ZI |gzZ
G
oq
-Z CZ ~ f }g X ~gz*
*

X X }0Z ] kZ X ~gz **
( Self Image) Z

*
*tV U6
,ogzZ Vpx KZ wJp

Og c*
X *
*tV V c*
gz$ V x{ KZ bZgzZ

+'
h
X @*
0*
7w EZ b ~g7 V& ~g KZ ~ 0
+
i KZ

Sg R 4 h
+'tzg CZ c*
3 g hZ h
+'
I

G3$ ~ V
] !*
kZ v x **
p C 7( Perfection) G
KZX
X ] pgzZ n
pg 7u Zg Z

X < q z^ CZ [ Z gzZ
z kZ Z 6 < wJp

-Z \ M
q
/ZX Z *
*
Z'
,6
,g C!*
. } g Z gzZ **
_
LZ
,g\ M 7t
6
/
kZ
C
t D Y x **
i

X ( Worthless) w"
wJ ZgzZ ]n kZ ] Z f KZ v

g F,
Z 7} g7 6
,z c*
lzgzz% {zY g Z

141

pvX B
bg 7 _ g zz%#
| Ky Z c*
D
Z L g c*
#- L {z Dg

X 7 " gzZ Z {z n

C V c*
gz$gzZ ~
@*
7( Perfect)

k0*
}gzZ 7 z g ~ H p[ x
X
8x Z ~

[ x X 7 t @*
V y Z

{z D 7gzf{z D"
$U*
ZQgzZ BZ (
,pv

~ w EZ V 6& ~ Z}
.gzZ f
e x OZ gzZ z

~ 0
+
i gzZ D wJp v [ x X D s **
Z ~g7
X _(
,
M

g0
+Z LZ
/Z Zz ] !*
t gkZ ,[ x

Z}
. kZgzZ s t+ 4 Z}
. Z Za t

gzZ ] B; kZ *
*w EZ jg7 V 6& ~

X *
@Y M gz ( Source) *

142

143

?X X X m c*
^z
,kCpE 6
,! x Vzuza Za/_
. m

144

145

Z
# X ~ g (Z } g p **
W,
Z 6,gzZ g z!*
{ c*
i 0
+
i KZ

p Dg Z sgzZ > n }uz q


-Z X ~ : M

m kZ @*
Kz @*
g g Zt @*
(Z Z

^z Z p D ZF, Z k0*
} g izgC
X @*
7
X M
h g Z C Zp cVzuz e
/Z p f
e x

Ct |pX Dg ] !*
C
@*
(Z Z
K] !*
kZ X Dg } 7zZg f 6,] !*
kZ

g0
+Z } g X Dgg OZ ~g !*
KZ s D7

X 7 i Zz M C
!*
@*
{ c*
i Zg **
Z KZ

Dg } ?
Z[ Z V !*
@*
(Z

7 i p V bZ X C ?
Zt 1
{z @*
(Z X D7 w , L
/Z gzZ D

t gzZ V g g c*

V g } {gtV g

.gzZ !*
$} g ] zZ X @*
7 Z d
$

s Z Z tKZ D gzZ y Y " p Zt ]X D P


6 AgzZ ^ kZ X @*
Zz3
88
- tc*
8

^Y ^ I C;g0
+Z } g X D y v CZ { c*
i

w1 ^ Vzuz X 4 yj6f Zg X CY q z
YE4
Zg ~ ^ 5G
~ e !*
~g X M
h w1 7^ pp M
h
CZ Zg X @*
Zz Z (
,{z6
, H~ w } g X 7B

X @*
l Z ~g6
,kZgzZ 4^ } g

146

gzZ F, p ] yj p~ w LZ n Vzuz

,g Zp { c*
6
i0
+
i ~g pZg g Zp V z~uz 0
+
i

^z ZX0
+
i { z < g Zg f X g z!*
gzZ W,
Z
Zp n V ~ w } g ~ TX ~ m O


W 4 Z
# X V } 7gzZ F p Z 3X V ] !*
.
_

LZ X DKVzuz O ~g Z Z G
g ] !*
X @*
z b~g7 w Zg gzZ Dg ] !*
B kZjx
4 4p c*
D Md
$
LZ Vzuz (Z

g^
z i Z V ZzG

g bhZ Vzuz X @*
Y
X X vw gzZ

] ] i Zg q
-Z kZ ? Q ]

zZ ] !*
V Z X Z Z x Z Z .
C
Q

gzZ F,
~ 0
+
i X CY ] !*
V Z zT Y

g gzZ 8 W
Z
Z,j e
$ Vzuz n ! x
7Z B Z V Z
# M
z Z
t X C ]gz
X ~ "(
,
M

~ ;gE- eg Z
# W 'szc * )
,

YZ
Hn g k0*
*Z LZ {z y q
-Z H q z *
* J 7,
p ~ ?vg : ~ kZ *Z ?Y *Z

X p ~ V ?zt B

Z N*
g L g @*
,i ZB V
'

0 n }uz {z c*
Y Za M n } g {z X Y

147

,jn kZ X Y0
) !*
Z ~g zgzZ ] kZ X Y

gzZ D Y 0 ~ Zr Z, Z u|X Y0yZ c*

> c*
{ c*
i X Tg D ~g**KZ i Q

p { c*
i X C M :Zz k0*
} g t { c*
i Z D ;

n LZ X Q ZzZ
V z{ c*
i Z D

gzZ , kCpE 6,F,


gzZ ! x Vzuz t {z M
h x

X @*
Za /_
. mZ g0
+Z } g DX g D g Z kZ
KZ 7 ~g p *
@Y
m~ V- zg gzZ p Z a ~g Z
#

Z > { c*
i n LZ X D Y 0 W,
Z !*
{ c*
i X CY | (
,~Vz
X g Zp0
+
i ~g ] g Z0
+
gzZ

Z [X @*M x }g tzg m~ 0
+
i z6
,

C gzi 6
,
] !*
kZ ~ [+

b zg
g7 X Y Z Z A ] !*
\ M T

z g \ M Z X f
e p ~ F,
V \ M

g z] !*
F
\ M {z
Cmo V \ M f(
,7
X Dx n \ M " _
.gzZ l gzZ

3, Z Zz
~i " _
. m Z

y !*
~ T s 7] kZ gzZ D p


rg /_
. ~g^
/Z Zz ` n
pg

~ f }g $
H*
c J 7, bZ X @*
Y !

X @*
Y

Cgzp S8
-
x @*
, !*
'
$gzZ V
KZ

148

y !*
$X ,a
] y !*
$gzZ D r !*
w y !*
$ H y

zg pZ Og w r !*
LZ Vw qZ y !*
$gzZ D wY p Z
w qZ gzZ V/y !*
$ zg `g Z gzZ Og u 0*
kY k v

}g 0
+
i D g c*
[ NZ C
izgC
~ 0
+
i X ,

gzZ 't p Z gzZ Va KZ


/ZX C0*
Vh

~g [ NZ t 'h
e x m O ^z ~ ] LZ

h mZ ] P`
~ i M X M ~pg Z0
+
~ 0
+
i

,gx X *
6
@Y 0 ] ~g t M M Q @*
*
* ~

CZ !*
$gzZ X n
pg u|gzZ YZ Vzuz

U ~ > {z X D CZ iZ kZ Zz h
e Z
Y HJ"

5 **
5 E4G
X G
wg Z X
W Zz
@*
,YZB \ M v g Dg OZ \ M NCZ : tzgt
'
,: g OZ k0*
a } QB CZtzg YZ p \ M ,

VZ x X BZ e gZ ~ kZ 6
,Y V
/J
- \ M

X Fp\ M Zz

149

!X X XCZ ] p
=g f w 0
+
i hZ xg lp

150

151

D lp Z
# X xg d
$
]KZ g lp

A & W}g X DkC**

Z p6
,g KgzZ 6f

-} g ~
q pX *
@YZ ~ g ~g gzZ 4 { c*
i

kCgzZ G
g


} g X Dx 4 { c*
i
IZ

x }uzgzZ w
{n Zg [ "
$U*
t X CY| (
,
A&

X D xy

z lpZ
# Dx YZ { c*
i
z kZ
IZ
H
. sz m] ;C
[ KZ (Maxwell Maltz) E
s zc
H4E
&
.
gzZ } (
, Zj CZ ] p~ 5G$r

hVZ {Z
M
+ ] y Z WX K 7 ]

hZ gzZ ~i 0*
n ~g Z
/]gzZ g lt
Kl
g xy
z lp X

i
mq
-Z y xg g lp **
gzZ x`
X *
@Y =g f w 0
+

Tg gz Z'
,c*
~$
+v l!*
lp iZ [q
-Z X @*
Y c*
0*
V Z y, Z Z ~(
,q
-Z V
Ht ~ q
-Z X
X gz$ g V xz p B
bg m

yZ 6
, CC q
-Z X
C
) !*
V-g F F xg lp **

Zz g yZ **
{z 8 U zg k
,
} )
,xy
z lpgzZ Zz g

Z(
,q
-Z g lp *
* yZ ];X Lg [ x { c*
i } )
,
w{z D 7iz0
+Z ] k0*
LZ v t :
L

z Z {z A !x V #7Z Z

# Tg ~ g OZZz

lp~ ]k0*
LZ \ M tzg 6f q
-Z xg lpX V lp

Y Zh 7B iX C
!*
lpX G xg

152

0
+
i X
8X Zuz q
-Z( kZ *
@Y iXq
-Z Z
# XY

\ M **
lp \ M
/Z X Lg b)~
X nZ'
,
Z X *
*i M kZ

X
@*
H VrZ lp A D lp Z v F,
{c*
i LL

~g t 7 wj C
!*
m kZ n g0
+Z } g { p

X g V- zg} g gzZ a

Z(
,
z LZ p Y{g 7lp
z x h
+

] q gzZ ] uZz y Z 0
+
i {%izg X M
h gZ
/l!*
lpz

Ju ~(
,X D lp **
M
h CZ aZq
-Z ~ }g !*
X D{C
b g " c*
WZg **
V m 6
,V !*

*
@Y 0 ] ~g t gzZ D g w kZ E q
-Z
g ] !*
X f
e 6
,] KZ ] uZz X

V !*
Kg KgX ;g } :z6
,] !*
~g gzZ } Z V

/Z {z **

Y 6
,'T {C
b " gzZ V 6
,
Z
# X Y cx Z
/
z6
, Zg zz lg !*
# X Y 4
Z

X} 7,*
* o ^zg R,
gzZ ) ~gz}

e Z zz atKZ ~ T
f
$r LZ ] zZ

{ n 0
+
i kZ Wt y v} (
,q
-Z
/Z } )
,q
-Z X

z
t Zz kZ p |q
-Z y vX tat !*
,
'
KZ ~X LZ X Zg tKZ kZ !*
,z { n 0
'
+
i

$D
d
q
-Z
/Z X e *
*7Z ~ kZ
Zg t
Y%g Z g ~g Y KZ n kZ
rg m y Z0
+{

153

kZt Y0 7bZ c*
Z e L{z w t kZ {z
/Z p
n LZ gzZ D ] q v g " X Zg tKZ
X V xg Z0
+

lpv X } 8
-g t{z , : ]i YZ LZg KZ

x g @*
X Tg yj6
,~ ] q {z Y g

v M ~ ~R,
g
8 kZ g !*
-Z X }Y g lp Di
q
+Z ]
.

kZ V y v Z (
, t X 0 Zg V ~R,
g
8gzZ

[ Z Di
+Z ? z H ?[ Z
H
Zg v Y7
X tzg kZz!*
y vX , i M {g !*
z y ~R,
g
8

X H "(
,siX kZ O y .6
,

Xp C ]gzbzg , Z n yjgzZ p

LZ gzZ NCZ i Z0
+Z : qg Y X B VZ x n i Z O
W
] ;C
szcX Og i%z6
,s Z@Z gzZ V1Zp LZ y LZ "
H
. Z e
~ V y Z 0
+
i KZ ~ ~} g !*
LZ ( Maltz) E

i
7i Z { c*
i ] q } D
D z~ Z
# lp { c*
g !*
F= g g
/~~ V ZZ ?6
,X
tZ y @*
: D = X @*
x ]

12 ~ y ~ X @
*
7,xg

+ q Z ~ X s@ q
h
-Z k0*
} p ? Z Z

X ;g| (
,ss@ LZgzZ x 6
,~ X
rg Zp

e , o ~ i Z0
+Z : qg Y gzZ ] )

i Z0
+Z ~ w q ]g bC
X NU : s Z@Z LZ Y
~ i Z0
+Z gzZ ~g Zp, ?6
, kZ ~ LZ X NCZ

154

pX B Dq s@ CZ pX B DiX CZ

~ X Dg (Z
: B D V Izg

-Z xg lp X "
q
$U*
~ w q ]gZ n \ M ?6
,
gzZ C , q hZ yC
X M
h CZ ] kZ gzZ ]

nt X z6
,V !*
g Zp c*
z6
,] uZzg Z **
X ~'
,
lpgzZ yZ6
,c*
xg {i gzZ yZ **
X @*
~ g (Z L Z } g
X *
*p kZ X xg

X D Z } (
,n } g ] ! x gzZ p

~ i gzZ Sg C , q
W 3 LZ ~*q
-Z

VZ {Z
+ bZ ] ! x gzZ p X C w EZ 7Z

X M
h c*
7Z M
h y Z ~
z X M
h
zKZ gzZ M
h n Vag Z **
gzZ { y v{ i Zzg f LZ
XM
h i%6
,Vag Zp

B w CZ *
*{ i @*
Vz c*
g Zp b ligz : Zizg
/Z

kC4pgzZ Y M ~p0Z ] ~ g0
+Z { q
-Z

6
,] z 95 ggzZ ] Z V- zg} g X '

a kZ *
* ( g ) l Z ~g b 6
,] !*
X @*

/Z X Dl Z ~g ._ ] KZ @*

7,*
*7

g { y vn ,~g *
*l Z ~gt gt

b kZ X e **
tzg Zg e OgzZ e )g

X ,7{C
b g " c*
WZg **
V
m 6
,V !*

t p C
n kZ Y CZ ] g lp

155

, {zt pX , g Z
/y i Z0
+Z 6 gzZ4\ M,

X Vg lp Z e eA ~' 1

X g ( Friendly): *ztzgB Vzuz Z' 2

gzZ VZy
V{ Vzuz X Vz NgzZ W6
,Vzuz ~ ' 3
X Vz{C
b
Z'
,{ c*
i n V!

**
[ x Vzx gzZ Va bkZ e eJ
-V ~ '4
Vzw kCbkZ ~ gzZ X [ Y H n }
X V Le
C~ V [ 0 ,{z ~

X} 8
-g t{ z Vz 7]i YZZg KZ ~ '5
X Vz Zg !*
&~ y ~ '6

g ~g ZfgzZ jyj6
,~ M 7Zz e '7
X Vz{C
b

yj6
,0
+
i KZ gzZ M
h CZ ' 5 ' Z6
,

X M
h g ZpgzZ

156

157

!' ZC

@*
~g (Z LZ}g n h c*
0
+
i

158

159

Vzuz ~g Z )f **
gzZ zKZ x y W
*

i X CY7,]
W ( Victim)x X b w Z e6
,

bZ X 4y W xg D zg **
zg ] q Z **
*
* ~g**
@*
y Wa }g xg Bg Zzg]wj gzZ + Zz LZ y Z0
+{ LZ
X} (
,gzZ L g D F : Zizg X

0
+
i v F,{ c*
i X D h c*
Dg Z0
+
i ~g ( Choices)
C g +Z /Z
/
z6
,6f y Z X D 7wJp ~g Z )f

X Tg Bg6gzZ '" p{z @*


W7}g (Z CZ 7Z

gzZ V Va KZ {z DwJ ~g Z )f 0
+
i v

n
pg gzZ Da LZ X Tg D/ V- zg
D V p~ 0
+
i KZ {z bkZ X } y Z ]gx

DZ ~ V Z

VxgzZ pVp KZ gzZ Tg

[ NZ g LZ {z ~(
,
k0*
y
KZ X Tg
X Yw$
+0
+
i KZ [ NZ kZgzZ Yp

hwzNp ,qg " p@*


M
7wzN Zg 6
,Vzq F~ 0
+
i

[ NZ Zg **
Za X M
hq }4gzZ M
h i Z0
+Z W,
Z6
,y Z
LZ X Zg " a [ NZ 0
+
i p @*
7
pg ZZ gzZ wZ LZ X M
h p~ }g !*
,gzZ g Z

kZ *
* @*
,B Vzuz X M
'
h

} g !*
z 0
+
i C!*
.gzZ qzg 6f KZ X D Zi W ~
_
LZ gzZ M
h[ NZ 0
+
i {g ZzWgzZ " X M
hp~

160

t |X M
hg dZgzZ y n
,
z 4q
-Zt

T n 0 {zgzZ M
h 0 kZ I Z
W

LZ \W D wJ ~g Z )f 0
+
i \W Z
# X
Hc*
I Z

x t @*
t \ WX D o Z~ Vhx } (
,Lg
X @*
40
+
i \ WC
X BZ e W,
Z6
,0
+
i \ W
54XoZ e
4]G
2H
.G
x **
( Choices) Z ( Shed Helmstetter)H

KZ )g f Vh LZ 6
,qZ [ g Z0
+
q
-Z

Z Vh Lg L g~ w 'X D p 0
+
i

ug v ~ 0
+
i X D Z t |g 7Z
X D 3 ] Z W,
Z LZ L g L g y Z !t

)f 0
+
iB ~q ] P`
gzZ BZ e 6
,Vh 0
+
i W

X , wJ~g Z

? Dg Z
/
z { c*
iB V\ W
? _7,\ W H

? D ZH\ W
? DkCH\ W o

? HgzZ ( T.V) ~z K H\ W
? Hx \ W

? Dc { c*
i ]gz\ W H

? D Z Z Y [ Zy

q ]gz
? Tg M Y J
-k
,
X] Zg
? tz6f \ W

161

? D~zcc*

W g7\ W H

? Dg Z
/
z HB y Z0
+{ LZ \ W

? C7,Zz ; c*
g !*
X\ W~} g !*
x

? @*
~zq y6
,W V
~ W\ WZ
#
? D y .6
,{ c*
iH

? ~
Z'
,

? ~ pVzuz
? @*
W6
,V !*
\ W

? f
ez~ V >Y \ W H
? DpV\ W

? Dg Z
/
y

? B~gz H bB ( Trend) lzg

? Ds
z H~ W6
,b) LZ
? ( Upest) y .6
,\ W'!*
c*
v
? Tg ( Calm)yj6
,\ W H

? D H] Z \ W D W y:Zz Z
# x

? D CZtzg H Y t \ W
/Z

? @*
Htzg \ W Y t gzZ Z
#
? Dg a H6
,
z ] Zg
? DWX\ W
? Tg lp H\ W

162

163

!''~g Z
/]

p ] z Y q
-Z
CZ ~ VxgzZ p

164

165

gZ
/]X x **
g V z k0*
LZ ~g Z
/]
{z
rg bz gzZ V { z
rg 6
,] !*
kZ y
KZ
p {z6
,% T e ~ 0
+
i {zX YY s F,
gzZ ~4

gzZ 3 ?Vze k0*


LZ Z mZ e 6
,] q LZgzZ6
,
CX bzg e
$D } gzZ at Z OZ Z q

( Vibration) lg Z ~g Z
/
]X &77 " gzZHp {z X

ezvgzZ , q ] sKZ \ W zz kZ X B
f
bg

gzZ
8q ]Fq
-Z bzg 6f LZ g Z
/]X
Vzuz X 4 Z ~ Vx gzZ p Vp KZ

\W? @*
~gza qh
+
X
'
8 ]iZ

p D
e
$D} XY gyZ k0*

X Y{g 7lp~ wj +4y


KZ Y 1 ] Z
/Z
kZ
rgg ] y!*
$+Z q
-Z ~ f LZ y
KZgZ
/]
@*
y bkZ Z 0*
X g
zC
a ~ F,
gzZ !x
kZ ] x qz qq Z
#
F,KZ pZ X CWZzZ
~ ]gZ
/] X CY 0 yz
X @*
lp F,
yZ @*
7 Vzuz {zgzZ @*

CZtzg ~g Zg Z
/] X
Cg Z
/] LZ ~g Z
/]Z
t a+4X ~ ! x 7ZgzZ @*
B; Vzuz {z
8
D Za V* Wa \ W
W yz ~ ! xgzZ F, \W v
-8E@z ] ;C
H E,G
xX Y H Z Zt] yZ Y g yZ X
Vzuz \ W Z
# Y ;Zu Z L L C t Zp ~(,
y
KZ

166

X M
W YZ h
+'
7Z Zg T Zu
tzgt X D w
z ~g Z
/]v tgzZ [ x
V y Z 6,Y ! x v X @*
Vc*

~ 0
+
i yZ
D Y 0 np {z X D g g ~ F, yZ D Y m
X ~g Z
/]i Zg F,
X uzg F, yZtzgt X
+F,W,
* Z ( Host) y!*
szc ~z K O%Z ( Oprah) Z6,
zZ
, q +Z 5 ~ ~],
Z e KZ: Zizg {zL
L I kZ X *
@YHg ~ &Zp
Z 9{ z X ;g ~g Y w 10wtkZXCgZ
/
]{zaX
k0*
\ W
/Z X n
g Z
/]{z a T *
@Y gz (Z : : Zizg
a yZ \ W ?g izggzZ X M
hQ ^\ W
C
a \ W *Z
z \ W y Z0
+{ \ W bZ Xce **
gZ
/]
KZ \ WgzZ
z p [ Zp k0*
\ W
/Z X ?g Z0
+

X D ~g Z
/
]t { W V6&
KZgzZ D y Z \ WZ
# Cz 0
+
i ])
\WZ
# @*
Y qz ! xgzZ F, \ W g V6&
- gzZ fZ \ W **
CZtzg ~g Z
/]~ ] q yZ ,
z C!*
.gzZ qzg ~g ~ ] q Og c*
_
t X
8w
~g F X @*
Y H c*
6,g y{ xq
-Z x]X C jg7
kZz!*
V-gz$yZ X c*
xz
CgzZ
) Z ~ /w| l,
e
g Z **
{z X q ~
/e cZ
/gzZ 5 r6,s', kZ ~g Z
/0
+
ig7
wVq
-Z ~g Z
/]{z X K FgzZ g Cx a Z
ZgzmgzZ
]g w a y P y
KZC

/Z V Z ~L
L 9(q
-Z {z X
kZZ 6 J0
+Z X ~(, a kZt Y xz
) gzZ
2 Z 6 ZgzZ g Z
/]a
A & KZ {z
yZ X vJz [x q
-Z 37}X
]6,H/ N
h ,i ZzW

167

x **
( Rework) ugz ~g [ g Z0
+
q
-Z ~ }g !*
! x KZ V
C/ yZ X
7^zg ~ { Zg F,\ W **
bz @*
X Y Hx t q Z X
C
3x z Y (Z q
-Zt @*
Y ~ }g !*
~g Z
/]
X
z VZ yyk jgzZ m{
p~ kZ BCZ ~g Z
/]~C
\ W
/Z
H ~
gzZ ( S e r o t o n i n )Iz Zz pg m yEZ gzZ
ze
| (,ykZ ]!*
kZ gzZ @*
YZ ~ g Zl ( Dopamine) 0*

H t bZ X Y J
- ~g Z
/]\ W ~g Z Zt *
@Y
Tg lp { c*
i {z Tg D Z ; c*
p Vzk0*
LZ v
g Ha kZ \ W vgzZ N ~ f m,
R
LZ \ WX
Vzuz kZ eX ;g H Ha \ W {z v6,kZgzZ
a { i Z0
+Zt v ] ;X YWB; qy Z
n
pg ] Z bkZ t kZ g Z
/]J
-u
X Vg Z
/]~a X ,q +Z ~ 0
+
i ~ ( 1)
gZ
/]~ a X} 7,
z Vzq x y Z =
/Z ( 2)
X s {z V
3 ,q +Z = V @*
Zhz 6,* Z
# ( 3)
X YZg Z
/]a X
X Vg Z
/] Vg " ~ ( 4)
~a ] uZzgzZ ] q Vy ZBB Z ~/ ( 5)
X gz 0
+
i ~~ ;g @*
Z ~ ~g Z
/]
X M
h i Z0
+Z ~g Z
/]KZ \ W [ Z ] ZyZ
jN a q
-Z ~ T q
-Z V k] ~g Z
/]
X X ^]gzpq
-Z {z @*
Y Z CY ~ ~g Z
/]

168

gzZ +Zz wj[ q Z d~ }g !*


q kZC
[Z
u| YZ kZ v X} Z Zt] { LZ a qC
gzZ {)z
z
~g Z
/]{z h
e X ^]gzpkZ X} Z Zt] yZ D
hJ~g Z
M
/]ba kZ } (,X Lg lp
zC
gzZ
8J$
y Zg yZ kZ X B X ^
~g Z
/] Z {z
/Z X
CY 0z ] Z f ~g t Z
# z Y q
-Z ~g Z
/]X }g
/g Zp
X g Z
/0
+
ig ZpgzZg Z0
+
q
-Z

169

XXX $
- ;f C!*
.
_
*
@Y Z { c*
i $
- ;f x a ! x ` W&

170

171

y Z q
-Z ~ y *Z gzZ x
KZ Y 1953 # 29

$ Ka ~(
.
,
* g ZD
29 y kZ X *
@Y 3g c*
,g
6
54Xri
.G
KZ kZ X ~G
+Zux **
Zz u ZX u
g- Z

D7u h N ~ Z L L ] q
-Z ~ }g !*
4z]
.kZ
q ! x ~(
, st X Du\ W CZ p

g,j CZ X @*
**
X - pZ
# D W% F, Z

! xtL
L ri
+Zu ~ [ KZ @*
xg x"
$U*
gzZ @*

kZ ~ 7,*
* 6
,p= n kZ X 7y Wn }
~ 6'
,X
H x **
{z p u Ka kZ ~ Y 1952
# X Y ;Zu kZ @*
Z
d
$q
-Z ~ i Z Z kZ

c*
Wwt ~ f kZ n [ 6
,n{z ~ VC @*
[ % {z at X e $ 7g ; ZgzZ x **
-Z {z Z
q

H{g
Z sk
,

g- Z zz 6
,g Z- kZ X
H`gz nG

~ i Z p~ } = i ? L L ~ i ZzW gzZ

~g Y Z (
,Zp 1 **
A ?Vz

] C!*
.B ] 6f gzZ K n !x +Z
_

c*
,g <xZ * C y g ; ri
6
+
Zu
/Z Cg g
q
-Z ~ T wVx~(
,q
-Z $
- ;f C!*
.y *Zt X B
_
bg:

]!*
. ]gX {g !*
_
zgzZ c*
g Z + g ;

Z 0
+
i X
Z Z gzZ q Z
sp p
~X
V VzuzgzZ ,wEZ n}Z
+ LZ 7Zt Cgzp

172

yi Z) Zj ] !*
. Z
_
# X $
- ;f C!*
. N ]
_
gzZ CZf ~g j" X xz yEZ p D Y

gzZ C; EZ " Z X CY 0 ^zg ~ F, 0


+
i z6
,
X
_~ ]gnZ%Z K

$
- ;f x ~ V [ x * H
1tt ` W

Zzg Zj F,~ J X C { c*
i$
- ;f C!*
.O
_
*
@Y Z { c*
i $
- ;f C!*
.O E^8gzZ ( IQ) Y W $
_
- ;f
~ y Z Y D 0*
7F,
zz kZ Z
Z ] zZ X

Z
Z Zz x 6
,Vxi7 dZ ~ Vzg Z Z X C $
- ;f C!*
.
_

$
- ;f C!*
.KZ
_
X @*
$
- ;f C!*
.t
_
90 ~ Z
Z !*
gzZ
t n kZ X g g x on kZ pX M
h 4

s LZ ] !*
.LZ gzZ D Y 0 LZ p
_
G
p D g Z kZ @*
W
X wEZ
X Tg 7o Z ZjkZ Z e **
W HgzZ e **
W6
,] !*

0*
V ~ V {z Z
# *
@Y ~ }g !*
V

0*
16,V ] ;C
q
-Z X $; f C!*
.**
_
0*
16, D Y

, 3gsW N*
gq
-Z k0*
LZ I kZ X c*
{gtN q
-Z n
Y } 3 ~'
,^KZ \ WX B ^KZ ~ kZ WZ
#

y Z V # CW , +Z ~ ] Zg Z Z X h ^

y v}uz c*
p6, **
~
D \ W
/Z X $;f C!*
.t X
_

C!*
.X } : c*
_
} \ W e {z q hZg7 }uz

173

c*
y JZ v X D 7t hkZ Vzuz v g D yi Z x

W6,nc*
Wt Vzuz X f
e g Z6,usp
X C0
+
K ~ $;f C!*
.'!*
_
t X Z<

U 5 $;f C!*
.6
_
,g~
C

Zz pg $
- ; f C!*
.X W p U _
$; f C!*
.
_

~g7 V { gz Z Vp KZ vt n
pg
A & Wp v

b & Z KZ 7Z'
,Wvt X D Zz b
X Tg ~

pg ! pt X ! p pg 16
,p U Zuz $
- ;f C!*
.
_

X D Zz W % 1 s1 7d v Zz
C!*
. vt X M
_
h o X Dz.
gzZ g Z0
+ZZ

X 7~zq6
,p~yZ **
gzZ - X D W V

Zz pg ! pt X
rg m ( Motivation) ckU Z kZ
X @*
I 7Z D Y ~ x c*
k T~ 0
+
i v

@*
7=g f W)
,c*
i 5 x y Z q
#
- 4,
yZ

g Z V 6& KZ q
- 4,
y Z x y Z X Qp x LZ 7Z

n } )g f x LZ {z 4 (Z 7Z X @*

X D w dt zz ! pkZ X g 0Wg gzZ

v Zz pg ! pt
A & K` V }uz U a

7Z X F
g ] !*
y Z 7fY % 6
,V}uz

X DZg ~} g !*
y ZQgzZ B

pg ! pt
rg m ( Skills) ]g 'Y U ~y
W $
- ;f C!*
.
_

174

V}uz W] !*
KZ DC
r Z v Zz

Dx ~ c*
(T X f
e W ] 6 X
f
e 7x X
W yz V Zz x B LZ V ;z

~ i] i t X D lpN Z k(
,W Vzuz

X DC

g7C
gzZ C Z Z g Z Z
g7 ~ F, Vzg Z Z

yn
,
zq
-Z { z
) !*
Z X C $
- ;f C!*
. kZ
_
z ~(
,

XX *
@Y s Vx ~(
, )Vzg Z Z gzZ
rg t
C a q
-Z Z ~ V~f y Z C $
- ;f C!*
.~ V
_
!Z {z @*
4 Z (
,
/Z ~ V70
+
i y Z c*
D, Z {z l

/Z D ^lp{ z

/Z D6
,Vz} (
, Zz + Y y Z
/Z
C ( hZ ~
yZ
/Z D Za ~ y} (
,{z

!{Z
+ CZ s D npt X D 4 ] q y Z ` W

7ZY 4 Z'
, 7Z y g ZX D Vzuz X
X @*
**
Y6
,x {g !*
z y kZ

hZ ~ } g !*
LZ {z C { c*
i$
- ;f C!*
.~ V X
_

kZ B9] !*
T Tg gz ] tX n
pg Zg

} Hv D7{ Zz6
, ] !*
kZ ~ A C
X f
e Standn

b6
,X D 7
L \ Z X Tg g n V: Zg g ?
~ % ZZ 0
+
igH YZC
X D7{C
b ?
1 ~

c*
Vz i *
*t @*
;g Zz Z'
,LZz YZC
X @*
;g gH Z'
,

gzZ Tg Hvt p @*
;g iW~ i ~h + 4

175

(Z n $
- ;f C!*
.X f
_
e q w ~ LZ y q
-Z
~ W w EZ n ~4 KZ ] !*
. Z
_
#

X 4Z ~ pgzZ y EZ} g gzZ @W

176

177

]
kZ M
h HgzZ M
h 0 H
g H~}g !*
LZ Zg @*
] !*
kZ

178

179

e 7{g *
0 / (Z {z X Lg <g Wx , q
-Z ~

{n T q
-Z kZ y q
-ZX
C
C ! x kZ

- - ~ V\W kZ X k
,
r1 3 q y .6
,gzZ fZ

LZ kZ kZ c*
W w q
-Z ~ f <g WX
X k
,
kZ Vg LZgzZ c*
t

c*
{ i @*
zF,
gzZ zg (Z } n kZ ~ k
,
<g W

Za yZ kZ ~ V\W kZ X 3 g z6
,gzZ x 6
,{ z
(Z { z H
H{g y Z {z 3 k
,
kZ <g W Z
# X ~

; g N 6
,g , Z Z {z Z <g W X Y} 3
y
KZ w pgzZ [ xgzZ $
+0
+
i KZ {z H X
<g W( kZ gzZ ~ U k
,
KZ *
f kZ X

X
H [ x~ q CZ {z y q
-Z X ~k
,
5

kZ BB kZ 1 {g *
0 /+ 4 q
-Z <g W

h HgzZ M
M
h 0 HX c*
w$
+~g
q
-Z 0
+
i
KZ q
-Z

kZ X g H~ } g !*
LZ Zg @*
] !*
kZ kZ X
5_g
KZ y
KZ X
A & + F,
Z y
KZ X @*
Y Z G
! xgzZ @*
gZ
/0
+
i ._ Z @*
~ }g !*
]Zf

X @*
q

5_ CZ y
X g Z (
, } (
,Z G
KZ t i W` ! x

{ z a Z X Tg Dg Z
/0
+
i6
,R
A &gzZ qZ KZ vx

] u~(
, pv m{X D 0*
q 7! xgzZ py EZ

180

f k
,
kZ X @*
[ x p~ f LZ X DhZz

q w2KZ "
$U*
gzZ x LZ Q gzZ 7 ~
f
e x ww N*
n
pg 7 OZ 6
,pv x X f
e

gzZ W{z X Tg Dg OZ g i ] qgzZ Z F,


{z a v **
X Tg 2~ sp Y K
X pgn n s Z@Z LZ

~ V~f LZ V ~ X V * F+Z
/
g Z } g

)
,BV +Z X 1 q 7Z Q gzZ K ] Zg+ 4 a LZ
* X ~ V
gzZ [ Z
( b ^g W

kZ X vR,
Kg q
-Z ~ Y 1925 * Z ! W vR,
szc

-Z Z {z X c*
q
Z DZB x **
vkZ }
KZ 6
,R@ v Kgt y ZvX ;gN [ Zp v@
[ x~ |[ Zp LZ ?Zz N*
pX $
|
#

X 0 v@ q
-Z * Z ! WgzZ
H
J&

&q
-Z6
,kZgzZ eg
7q
-Z KZ ~ Y 1890 , Z e
kZ {g *t gzZ } x Z (
,q
-Z {z 7Z kZ X c*
{g *Zz V

B
z LZ kZ X 3 s ] !*
KZ kZ X y T
X y T kZ {g *{zgzZ g
C m,
%v~(
,q
-Z *

~ V ZZ XZ kZ Xz Z 0
+
i ~g ` WR,

e(Z y.
X , w EZ v x Z 7g (Z
* z q
-Z ~ f LZ {z D
;gE- {z Z
# X c*
3

KZ kZ X w EZ R,
v x T @*
c*
k
,

181

[ x ~ *z (Z q
-Z gzZ H v,
6 k
,
6f kZ

W,
* g kZ X g
C zM vszc y.
X
H

X @*
Y H~ Z
Z + F,

[ Zp
W ~h x w*
! a ! 10 q
-Z ~ Y 1957

X Z g D ~g F V- A
) !*
V g
C + Zz d
${z X

kZ X ya Y y Z'
,W ~h } (
,q
-Z
z kZ t

}(
,kZ b: {z p 7b a h
+y
] k0*

y Z'
,W kZ X
H [ x ~ h
e s Z
/I W ~h
\
4) ZzZ x **
gzZ EjF
kZ X Vz h eg kg x } g vy q
-Z ~
X h eg kg 9 y Z'
,W kZ y q
-Z

kZ Z
# ~ } g !*
D
q
-Z gzZ q
-Z bZ

kZ {z X y
K ] J q
-Z k0*
kZ 1Z ~ ;gE-

@*
7] !*
~ }g !*
kZ 1
rg ~ f LZ
zC

# X
Z
Hc*
eg Z- Z D
+ 4 Z6
,x !Z^(~ ;gE- X
y
Kt X ~
A kZ y
K { z ;g Y 6
,nwz x Z { z

t ~^(} g D
t X 6
,sw eg Z- Z kZ |g

X *
*q eg Z- Z Z (
,
kZ ;g @*
c*

gzZ D y .6
,s @*
x ~ i Z0
+Z tZ
#

@*
x ~ i Z0
+Z Z
# X f
et **
x

DhZz ] u~(
, p D " } (
, [ Zp

,j X ~i F,
KZ x X gzZ
| Z Q gzZ D \zg V ~ f LZ v

182

jZ ] &gzZ e Z6
, *z ?] Z XZ g " X

A ~ f } g \zg V " c*
X CW t }g

X *
@Y y W Z *
*q Z Zz { c*
i

, k
,
0Z ]gzZ ]gzp~ f LZ y
KZ [ x

c*
[q CZ {z 8 g0{ z X Lg sz^~
{@x ! Z ,k
,
Zz ~ f kZ X [ V6
,w2 KZ
Za }
'
,
i c*
W kZ X [ 0 |[ Zp kZ CZz
X [ ! x Z6
, kZ c*
[

w! V V \ WX { / CZ f \ W \ W

/kZ X M
hN Z @*
gzg Zz W~ 5 Zg p M
h
4g WX M
G
f LZ H5H
h N Z
C|] **
kZ \ W ~ {

]g q {z y q
-Z Q gzZ @*
v,
6 Z @*
{ ]g q~
E
E
!
{
3
4 , Z FX CY 0 |
g0~ i W x LZ EG
t * KZ {z y q
-ZgzZ Z @*
q q=[ KZ
[ ZpkZQgzZ 8 [ Zp{z I <g Wg**
-Z X D W
q

X Vg

yZ *
@Y c*
2
8x ] ~ ~/VX

sW Z
# V X *
@Y 0 y W
8 q ! x ~ 0
+
ia
"7, c*
3*Z x7Z c*
CY ] !*
~ }g !*
V

wzg ~ V~f LZ {z @*
t kZ @*
Y H Zg s
] u dZ V LZ + Zz ~ V Z0
+{ i Z X B g w e

hZz ] u dZ V9
LZ { +
E Z g ZfX f
e hZz

183

*
* ] q 7Z C c*
V Z ] u X D

X *
*q ! xgzZ

D_ (Z {z Tg ~ [ oLZ v

<g WgzZ Vzk


,
+Z {z X @*
Za l q ! x~ y Z

{ z X V M
h 3g gzZ Zz zg * y Z f
e w e

yZ gzZ,j g Z
/0
+
i dZ q
-Z 7Z X V , Z

0
+
i X Yx 0Z ]a \ Wt X X U*
Z Z \ W X
~ \zg ! x p X , z ~g7 Z X Z (
,~

\ W (Z \ W
/Z NU : , gkZ ~ f X B
X Yuzg7 q ! xg Z0
+

184

185

gz ,
M
@V x n LZ |g Vzuz "gzZ DLZ

186

187

\ WZ
# CW **
~ { \ W ! Z \ WZ
#

M Z gzZ f
,
e q ! x \ W D 5 B Vzuz

X @*
Y gz

u (Z ( Circle) u c*
I V2z \ W gz ,
M

XV, Z gzZ V D ggzZ: Zg g \ Wv ~ T

gzZ ] i Z Vgz ,
M X Vg ggzZ \ W

CZ f \ Wt f
e ugz ,
M YZ q
-Z \ W
/Z X x **
pg 7Z

\ W n Z ~ )
,c*
F,
~ J w #
i 5 hZ 0
+
i
X *
@Y 0X U*
Z

4p\ WX: F6
,pt wZ gz ,
M hZ

Vzuz \ WV X V n
pg Zp 4VzuzgzZ

n Vzuz \ Wz V T e ggzZ n ! xgzZ F,


KZ

] i Z X ,Z ( Value) =z ~ 0
+
i y ZgzZ F

szcw V V c*
q
-Z kZ ? D VZ {Z
+ \ W gz ,
M c*
4'
-G
] !*
N LZ ~ [ KZ 6
,gz ,
M kZ ~i Z9 G
]gzp ~(
,q
-Z ~ } g !*
] LZ '~ kZ X Hf

~ , Z v Vz%~ b!*
} H {z ] !*

Z
Z,j ]g ' **
Z DLZ {z gzZ [w ~ {z Vzw

! pq
-Z V [ x X , Za V * W n } zgzZ
ggzZ Z
Z,j f
A & !*
OZ .
k0*
y Z Ct
@*
u V ( Inspirational) Zz

188

M +Z n ! x X D F,
,
4Z v [ x
5_Z X Z ~(
Vzuz t | F
g z G
,gz
D
v }uz ~ X D 7F,
%

~g c*
@*
H x YZ N*
g n }g T X
@*
yz~ ! x ~g gzZ a~g { z @*
1 n Z
Z,j

agzZ *Z ^ Z g we wzg i Z n LZ \ W ~ gz ,
M X
BB kZ X D y W3 Zg ! x n LZ gzZ D &
+
e

V * W n V}uz gzZ
W *Z gzZ ( Coach) ap\ W

X
W Zz 2gzZI\ W gz ,
M X D Za

4 {z V M T ~ I \Z

X V YJ : kZ ~ n kZ {z X @*
( Superior)
M LZ gzZ n
,
pg ~g Y IgzZ D CZ ! p v [ x

gz ,
M Z X J {z X n
pg
V, Z ~ ugz

gzZ DLZ gzZ F ( Mentor) *Z n Vzuz \ W t cg Zuz

n g ~h \ WX , {Z
+ Vzuz "
~ V
HY7 V~ } zuN q
-Z X $

{z n y Z I ~ y Z ]
yZ

,jy Z c*
py Z
H;Zuy Z Z
#
]
X ~ ~ ! xVy Z VM x { z gzZ Z
Z

,
W ( mentor ) g n Vzuz Z
# \W

LZ \ W X X NY W ( ideas) ] G ~ f \ W

~ q
yZ 7Z c*
M
h g V Zz W6 ~

189

! x KZ ~ g q
-Z } )
,Cg q
-Z IX M
h }

~ 0
+
i iKZ y Z v F,{ c*
i ~ + q X ;g C i Zg
-Z + q6
q
,x !Zg } )
,y Z X Zz pg x

~ \ W ` W y Z y Z } )
C
,X 1 {z 3 ZgzZ N
zq

-Z X c*
W V n ~ kZ gzZ ;gN [ Zp

gz\ W
z kZ X B q ~ 0
+
i \ WZ
# W

X Vg q z^ CZ , Vy ZgzZ B&

Zz ~ 0
+
i X { c*
i V y Z Z "(
,W

} g !*
KZ CWx7Z Z g i X V n
pg ( Goals)

X Te
CH T e *
*q H Z
# X V Zz ~

Zg V ( Passion) t Zg I V Dx {z Z
#

\ W ugz ,
M YZ X @*
"
$U*
{ c*
i n } g ugz ,
M
X M
h 4 { c*
i x LZ \ W kZ gzZ Q 86
,V LZ

LZ \ W V X QG
g Zg V}uz \ W ugz ,
M

w gzZ ( investors) i7 Z i@ +**


( readers) Zz "7,
%Q ~ p @*
X D } E
Dk0*
} g Z X X
X D7t :Z6
,
zZ LZ DkZ

\ W1 ] !*
hZ q
-Zt { W VZ \ W

wj (Z q
-Z\ W @*
t {Z
+ q
-Z ugz ,
M ? D H6
,y Z

z 4 *

@Y y W *
*i Z n \ W V M
\ W B \ WX ~ CZ b6Z ` \ W

X D lp F, \ WgzZ } gt D Z ; c*

190

{ c*
i Z gzZ M
h Z ~ ugz ,
M LZ \ W Y (h
+]
.

Za ( revolution) [ zZ Y q
-Z c*
z ` WX M
h W,

v, Z gzZ M
h ^ Z LZ \ W V X c*

N n J (
,u c*
ugz ,
M CZ X g \ WX M
h
X , Z ~ CZ f KZgzZ F

Garbage in CY w EZ b Z q
-Z ~ * *z

_C

!*
kZ z s Z e ~ f \ W bkZ Garbage out

hZ X C zJ
-i9Z $
.gzZ ~z K W V x X
\ W kZ 3Y ~ } g !*
V[ x \ W kZ 7,

{ X C
!*
i" gzZ - gzZ Z 9 U Vzq

O V !*
- $~ V Z
# X N : ] KZ e
$D
V}uz NY {g: z~ LZ sX N;zg yZ

x : Zg g , a
V1 > Y X V
WgzZ Z ~ u \ W kZ , wJ Z A

X Z "(
,

0
+
i iKZ VrZ g C bZ *z [ x q
-Z

w V2z !*
y Z X H x : Zg g n ^Y q
-Z i W
$U*
"

z {z p A 7{Z
+ T } 7,*
*x ~ j

z i Z 7Z D X H x : Zg g bZ *z

z && % 1 gzZ X x Zz 2 zi Z *z gzZ A

X M
h Z ~ ugz ,
M LZ \ W X V p +Z

bZ X , Z ~ V2z LZgzZ NVZ {Z


+gz kZ A

191

( interests) LZ \ W kZ , gz A k
,
~ d
$
XM
h V

: HL7Z Z V b zg gz ,
M

hZ ~ } g !*
V A , ] " : gzZ 3Y
E
H
I
"
45
X Og 6
,h G
7 | ~ V X , pgzZ Zu7Z , ] !*
H { z @*
] !*
i]gzp q
-Z u ; ~ e !*
v( Visa) Z m,
z
\ W Z 7,*
*\ W o XN
zV- zg y Z V

y Z VQ X , : g (Ztzg {zB L\ W X V } '


,

(ZB Vzuz V i Z \ W N
z V- zg
v X
) !*
Z ~ ugz ,
M \ W it X Ogtzg
g n : Zg g Vzuz "gzZ bz V 6& DLZ

Xf
e zg ] **
kZ ! x n LZ {z Tg

192

193

^g W **
C 7q ! x % V **

194

195

B ! x Z D ] **

-Z ] !*
q
t pX Y X *
* D eC
X
yZ X @*
7,*
*o V **
n 0*
~ 0
+
i |

L\ W% }g
/ V **
X C 7q ! x % V **
\ W ]gX
Ky ZyZ /\ W N0*
yY 7
h H \ WgzZ J
M
- V u i Zz6
, \ WX Zi Z V 6&

\ W kZ 7f V **
P ~ bz6
, \ W
/Z X

( EXPLORE) c*
g b~g7 p \ W o Z{ c*
i ]gz

X Cxz zgzZ l **
Z 0
+
i +Z X H7

[ Zp +Z q q
-Z s I z0*
g wz**
x

v 2~ sp **
X sp **
{zgzZ C e**
w
E
H
I
"
4
57 LZ s Z@Z LZ ~ 0
~ ]gC
{ z n
pg n h G
+
i

n kZ e T e q {z X T e **
X} 7,**
g ZS
n [ ZpC
LZ 7Z

n 0*
{ c*
i ~ 0
+
i CZ f gzZ z6
, t |

nh
e g X , ] !*
Zp ~gz
E
E
^kZ
3C
!*
yzi ^ . X C
!*
yzi ^. LZ gg
$~
4GG
p N W ~ { }g V x **
X , V SE
5G

g n V **
g y Z n qf .
~ 0
+
i

hZ .
$e:.
q
-Z X ,

Celebrate V **
y Z Xce xg

5 W kZ ] ;C
q
-Z X g x **
~ q #
i5

196

#
i 5(+Z {z X 2~ sp **
{z c*
C c kZ

~^ (LZ {zp
/Z X60
+Z g Z V g 7 Z n

q X 57**
x **
kZ p g C {C
b g Z0
+

X g 0 ^zg 5 Zg kZ

Hc*

o **
~ wjq
-Z ] ] ~6'
,V
/

+ Zz gzZ { +
E Z X sp **
V~f V T

Te *
*{z c*
C V { +
E Z V **
KZ V
{ +
E Z NZ<
: ] !*
gzZ B g , ~ Zi WX

! xY x **
X y Y &&gzZ qZ Z KZ a bZ

Zz IX ~q ] Z`
v Y z
**
pX Lg @*
Z ~ OZ y Z kZ CZtzg

gzZ *
*k
,
6
,n 8
-Zg e ~
/KZ sp

0 % u **
sp n } g N*
L g L g- zZ #
i5

p6
,} i Zzg ( VZ) Opportunity tzg 4X D Y
Y c*
g Z Zp KZ ce g c*
Y ~ .

X Y ] !*
g **
gzZ wJ.
Z A G
g g Z
/Z

\ W CY +Z V ;L Lq
-Z G
g g Zi F] zZ

V { z ? H a X y W3 Zg F,
a
D } 9Vzq {z X H g !*
g !*
gzZ
q z{g !*
z
/p D
/n D

**
` {z X y
s !*
gzZ
0 7 LZ {z

gzZ H ] !*
gzZ V!KZ {z H bZ rgzZ 7,

197

]gz D} (
, Z
# X f
e qg6
,Vzq
yZ

**
gzZ Di z q
-Z n x D Y o Z{ c*
i

5 Zg \ W Q7 W ! x X f
e w$
+3 Zg ~ ]g
C n 1zg 3 Zg V y Z Zgt CW zg ~
X D 7F ~" _
.gzZLZ

X B! l] !*
kZ v * )
, Z VY V x **
E
&'
g e {z g tugzZ } )
,szc * ( Branson) Ej4G
,el
gu

y Zg tu~ w kZ }gzZ !*
\z
/Xgz 6
,V

~ VM f
e p { c*
i ~ tu~ x V )
,

gzZ !*
v {z V **
y Z X H o V **
& c*
z
pg
n
A & V Izg g ~ wgzZ Zz Aj

i & ( Entrepreneur) } )
,[ xC
._ q
-Z X

X
C )
,[ xq
-Z {z V **
y Z @*
x **

t
/Z n
pg 6
,b V **
KZ }g Z Z [ x

~q ] Z`
{z Q 76
,q
-R,9{z D Y{ z b

g C g
e Z6
,KZ Z
# V |*z X

C "
$U*
>g !*
F~ Vy Z e Z6
,X *
@Y H Z
Hgz 7Z X D V{ y ZgzZ
hu bZ kZ

J
-Z
# (Z n
KZ X *
@Y c*
~ Lg 7ZQ @*
Y

X D 0*
V7J
- ` Zc ! x J
-
z kZ Dg Z
/7 ] !*
p
VM ~ }g !*
VggzZ [ xg " , Z G \ W

VrZ6
, **
g g L e { zp H o V **
~ ZZ

198

X q ! xy

!*
gzZ : x **
p

t Z 7 Z Zt H~ } g !*
\ W v}uz

KZ X n
pg ] u H p H ~ } g !*
LZ p \ W

}(
,
* X M
h X\ W n 4

Skills

w #
i 5 g Z i e
Zz Zzpg
CC i e ug 0*
m

kZ ZDZ- g !*
F{z X
A & !~ kZ
H Z X
Hc*

FX b Z Zz pg
C C i e * ~g7 ` W X 3g ~g Y^ CZ
{!
3E
4E
{z y
s !*
p
Hc*
n
)
Z V1 X , Z EG
w 27 g7 xX q ~ q=gzZ N

g )g f ] !*
NZ ~ i
Z ! {z kZ } g Z
/~

kZ C Z g Z @z k0*
y Z ~ V { KZ X
^~y
W

V { k
,
KZ ~
V I b zg KZ ~
]gz )OGzggzZ a +Z n ] q

LZ y Z w y Z n
pg 6
,] !*
kZ v [ x X C
Dz6
,KZ O x ZZ Vzuz {z ~ V;

*
@Y M
hJ : **
X DI[ xgzZ
C

g
/ V **
X @*
{7
@ ! x ~g ~ **

C
q ! x \ W X D W ( Tools) I, Z ~ B; \ W

F~ 0
+
i ~ I y eg Y ~h x w !*
g!*
X D 0*

X V [ x ` W~zz Z X V Zx **
g !*

199

IE
"
45H
LZ s: n
pg n h G
7 LZ s Z@Z LZ Z
#
E
E
E
I
E
4
43{! V )
EG
,Vz]
. E5kGz6
,i Z } DB
V 6& KZ T e G * \ WX xz VQg WgzZ
Rx q
-Z T e 6
,5 Zg V1Zp LZ T eg Z

V **
{ LZ X NCZ a: Zq] Z`
T e **
gZ
/0
+
i | (
,
! xg Z0
+
\ Wg _(
,WgzZ : **
, g
/

X NY D d
$

200

201

g f
? @*
W V w dZgzZ(g **
Zz}7
-eZ

202

203

. ! e X W ! e z Y q
-ZB; y Z g a

{
p V X sp~ V 1 L ga gzZ c*
q z

-Z ] {z X c*
q
q z **
iz0
+Z w q g kZ O
!*
C
{z Z
# Z
z kZ i W ]Z y Z p s}uz

X ~ r !*

X g } 3 } (
, } 7 L g L g Z

J
- V] ~'
,
Z7 Z {z X ;g } 3 # h N y Z e q
-Z

g ^ e y !*
iV] kZ} 9{z Z
# X [ @*
" a
Vzq { z X _ w$
+a y Z qC
X ;g: : 1 py Z
X Tg zZ y Z ~ 0
+
i x gN U, Z

kZ p N t a V y Z r !*

a!c*
5z~g t X y p a Vz(
,~
DgN U , Z Vzq Z
# X C sZ

g w EZ
A & !KZ D zZ ~ 0
+
i x
~B; }g Zg f
e x
A & kZ KZ Z
# X D
X CYW! e z Y q
-Z

Y x kZ Y [ x~ W @*
g ZgzZ Z f

W
/
g Z LZ X $

/
u
KZgzZ h
+
p Zz
[ Z ,X e Vw!, Z Zg F,
KZ ~g Zz

i Z0
+Z 4gzZ Z Vzq **
g } g b ^g W

g " ~ 0
+
i CZ f KZ B x a!KZ
/Z X Zp

204

LZ gzZ M
h 4] LZ Vzuz X M
h V pg Zp
XM
h F,
~!~g !*
zg c*
x

X D Za <g W a x I gqx g @*

X <g W g0
+Z LZBB } (
, t X Z
gzZz~h Dt] !*
kZ y Z ] ; X Og

? Y c*
4
A & !X M
h 4
A & KZ W *

( Process) Za ] 6 ~gza kZ

d
$ Z X r z
a ! Y c*
CZ V !*
y Z gzZ
X @*
6q
-Z !a
VzgzZ y Z0 bZ <g W

-Z
( Combination) IF,5 Vzq w * q

Vzq Z6
, Z
# CW~ z
z kZ IF,
5X @*

nN m Vzq f X N ( Relationships) m
X Y Za ] 6 F{z

] ; c*
b V 8
-^
,N*
gzi
+Z Z
# y Z ] ;

Z 2 @*
s kZ {g
Z y Z {gt "7,}p
+
h
~ ~ w y Z X Y m* y xg Vzq

g " 8
-^
,N*
gzi
+Z p W: m~ 8
-^
,N*
gzi
+Z gzZ ] ;
X ag y Zy ] ;i c*
W

mkZ t%
a iZ7g

\ W
/Z X NY q ] ~g7 ~ } g !*

e Z6
,c*
Z

i@LZ gzZ
e Z6
,KZ
n
pg m 8
-^
,N*
gzi
+Z
X ,q ] ~ }g !*

205

Z
!*
V YZ h
+]
. Zz Za ~ ~ , z19

kc c*
{gtt a WZ d
$ Z} (
,q
-ZV ,
Kd
$ Z
.}uz "{z X Zz ` .q
-Z X Y ~ V-

# g gJ
Z
-
z k Q Qp} 3 6V Zz `
XN: 6
,g ,Z V Zz ` .x * ZJ
-

DZ ~ ] KZBB ] Specific

8
-gC
0
+
ia yZ D ~ l] 6 v X g

( Scrapbook ) ,
-x
$hk0*
yZ\ WX r
g ( Fascination)
LZ {z ~ kZ X N WZ F,
Ve
GgzZ ] Zg Z ~ T W

\ W~ T gR,
k0*
y Z X D^ ] Z@x {%izg

$hKZ {z ] zZ Z X N W<g WgzZ ( Images ) , k


x
,
g "

(Z X D Y [ x ~ q c*
Wg Z0
+
gR,
c*
,

X Dg7 kZ {z Z
# @*

z kZ
J (
,] .
$Zg- e w C
x g @*0_

~ Y g \ W Z
# V9
a

x X w CZ **
VZ {Z
+ VZu ygzZ D
KZ ] 2

x +
M
KZgzZ g + V Z
( VzgiVQg WVz

-
J
z kZ ~ I .
$Zg- e w X , K V .!

Xf
e 7
z CZ Z ~ y Z J
-Z
# V7Cc*
\ W
5_I V1 ~ VzyLZ y Z X {0
( ~ G
+
i Z
kZ X *
* &
+
e IF,
5~ Z6
,% Zuz

206

@*
7,*
* og !*
F - gzZ " ~ lw * ~ %
/Z X Y g ~g Y gzZ Y X - t y JZ Z p

X Y 1 Z Ww **
~ f

gzZ ~g iZ\ W~ %}

g u~ %kZ | w 6 X w C
G
!*
f Z

c*
h VZ [ ~
M
{z X D Y hZ c*

X "7,

\ W lp% a ` g
/ V%Vy Z \ W
/Z

Vg7!*
kZ Z
# Wt
z kZt X t

] Zg S W c*
V : g Z b~g7 \ WZ
# X D . D X

D o
z
[ f CZ HE X
z

] Zg c*
Do 3._ ^g Zi ZX Hc*
g
D W~ f ~!Z ] n Y: c*
Z
# ~ Vwy Z

zg ~ f ( Helmholtz) gzZ y Z0 `
X Zp \ W

~ } g !*
Z X Zg Z% _m
6
,~h N y g Zpq
-Z w
X VqJ
- w zg CZ ~L L I ^ eZzu

LZ gzZ {z *
@Y ~ }g !*
Vz
gzZ V' Z

ZQgzZ Dg Z ] B LZ {z X D g ;u
V )t t ] !*
pg c*
~ } g !*
w 6 X f
e

X N W:ZzQgzZ ,gzZ Y ug x gzZ Y

Z X C *
* ] LZ ~ % ~y
W

Y 3g: k0*
LZ Z 4X D Y 6
,% kZ ]

207

M
h 0
+
K V U , Z {z X Y Hq
-~ kZ Vzuz

X Vbi Z0
+Z \ Wh
+

[ Zp V\W L Y

W~ f Y 3ga ] !*
kZz
z LZ

c*
X Y H: m{ a WgzZ Y e6
,kZ

LZ ]
.] zZ X 7`w ~ [ Zp V\W L Y
Xf
e V1Zp LZ i c*
W

~ V; 8
- w !*
*
@Y ~ }g !*
Di
+Z

+Z {z X @*
a k
,
~hgzZ @*
Y 6
, KZ

Relaxed { z Z
# X @*
Z c*
J WgzZ @*
;g v Y J W @*
~
q

8] y S i Z{z X *
@Y v Y
/
n8
- w !*
@*
Y
X 4Z ~ f kZ ~
q [ Zp

(Alice in wonderland)Cg &


+
z y Z Z V

O S f LZ X ~ } g !*
Vzq e**
J W y LZ
y Z X Y a{z , Wi c*
Wx {z f LZgzZ , t O Q

wa k
,
g LZ X M
h &5gzZ ~

D Y [ x ~ W ] 100 ~ ~
/{g ZzW kZ \ W
/Z X NY

7
z \ WQ
_.
c*
W q
-Z ~ y Z gzZ
b @*
W ~ z D D c*
w *

X Z

V Z0 HE X Y Y H W ~(
,{@x kZ ~ y Zy

} 96
,V+ Giants V } (
, } g
/{z ~ } g !*

208

V p~ ] Z XZ V}uz ] Z XZ Di
+Z X D

,
6 c*
g ( Structure) #
| } Z + Z ~ e X N Wt ~
-8E

Cx LZ ?Zz ~ e E,G
gzZ q1Z
Zz qx Z .

E
E
"
&e a g $
E
54G
.z
= G
- ;f C!*
.X g 6
_
, E1G
gzZ E

X c*
VZ {Z
+ x V Z ] ; K LZ

X sfzgqwZ Z 3 a
( Unconventional) Zzg) p p KZ ] 6 X 1

~W y Z ~ q zX *
@Y c*
!*
6
,g ~g c*
~gZ X D
X N W t Z B: ( Evaluate) { ^
,Y

D W] , Zt } g X NY sg g ZlX 2

M Z Y
/Z 6 X D ~ W

p Y sVhszc f Zg M
h Hw EZ 100
X 'WsVhszc) W W

^ p7g Z VzZ
+ W6
,g ~ ZZ :ugz X 3

7g \ WX QG
g Y Zg W VZ] zZ x ~

X Dg V U Za iZ
H&
z kZ ]]

. I E4h E.
[ a^g zM

6
,c*
W q
-Z ~ X Y H x ~ ^ Z
# CW t

X Y c*
Wg Z0
+
q
-Z ~ kZ Y Hnpzg

( Techniques) jt a i Z0
+Z ZVzq

: M
hWg

209

**
\z
( Role Playing)


e Z6
, \ W v}uz T e 'Y \ W
/Z

~gza kZ X @*
7 d H Zuz *
*g B
WZ f kZ X Y H kC

Role }uz

X M

g ~ wp
( Thinking

Backward)

kZ vt n
pg ~ wp _ q q
-Z
/Z

Z \ W kZ X Y 4 Z~ zg

6
, b: #Z
(Devil's Advocate)

X Q ~ W

kZ }uz v ] Z, Z gzZ , W6
,c*
W LZ p

XM
h ~} g !*
V@*
gzZ V{

X $
t zgP ~ { Zg

sp **

sp **
-Z ~ V Izg Z ~ { Zg
q
/
u!

s@ CZ a v c*
q X D 7{ W 6
,h
e g

y Zh OZ

X f
eg y W

} 9a y Z B9] c*
c*
V !*
X ] zZ

210

#X ]
., Z F~ g @*
X D Y {
p
X } j ] Z XZ F *gzZg L e6
,LZ {z p

Y Z'
x

~ t KZ B y g ; 6
,Wt zg
/Z

( Frustation) W **
~ i!X g x **
X @*
7,*
* o " gzZ Zg W"

y Z {z p Z 7,*
* o V **
~ ] !*
g " LZ Di
+Z

Vzia ( Filament) 4# uZ X Z 7k-

I
t I kZpZ x **
%g ZD
{ z ~ &
+
e s
a
Xz

i W Fail early, fail often I IDEO x


Z m,
e

^3Z eg bZ X @*
"
$U*
YZ **
x **
g !*
FgzZ **
x **
~

X 7! x % **
A * Zg F Z m,
esW
4' Explaining Creativity gzZ ] ;C
-G
,
k
G

-Z x .t ~ } g !*
q
!._ ( Keith Sawyer)

X @*
g Z%7
-e Z 6
,} 6
, ] j z Y w

a {%izg ~g t Dx !\ W Z
# H "
$U*

gzZ Y ug R,
~ 0
+
i {%izgX @*
76f Z
X @*
(Z i!X D&
+
e 3 Zg \ W

`w ~ kZ X M
h V g " \ W X Z
8g

W \ W
/Z X y Y a ! , x X 7
Lq {z Y g ~g OZ x ( Inspiration)

211

XM
h N0*
:

q ] ]

\ W H: q L \ W a q (Z

;gE- * Z hZ } Z k X H: L \ W ce *
* (Z
\
-. y-Wz6
kZ D zg KZ Z
# ._ G
, ] ;
X D Y W] **
kZ Ft }g

~ u m V2z LZ f i c*
W Z L Z Z

] zZ X D Y xz 8 hZ q
-Z kZ X D

D ` i Z0
+Z *
@Y N (Z
3 u kZ

g i(Z t \ W n
pg Dz \ W v X

X Yy Z\ W M
h

7,0
+ **
Z !\ W Tg( q
-Z: Zizg \ W
/Z

V [ V V1 Vz7 Vzk
,
~ * C
!*
X @

YZ ~ **
Z ! \ W T M
h J (Z \ W

] c*
}g f
e p ~ ] +Z sX

_7,gzZ ] Zg Z b q
-Z \ W
/Z X V B
bg _

6
, !*
, q z 7,[ c*
g Z Z?
wL
$
4hG
G
Y VZ [ 6
,V -F
g y Z+ [

X 7B p

5_ c*
,C- e G
6
M
h Z ~ k \ W

&
+
e V
$ d
$z 5 )g f Z au y WX M
h YG
g

gzZ N x Z
/
z6
, { 6 c*
LZ X M
h ^iz

212

X Z ] ~ } g !*
kZ

q~ } g !*
gz ^zg 6f KZ 'szcq
-Z

@*
7,*
* o ( Mental

Block) ^zg 6f = ] zZ Z

gzZ V *
@Y ug6
,s Z
/Zc ~ 7
-e Z @*
;g ^ YZ
X

kZ ~ p 47YZ {z= pV q Z ~ X Y Y 7W kZ

X *
@Y 6 t 1V q{g !*
z Z ~ X @*
0*
74

kZ X @*
0*
7 y kZ a~gzZ CY ug a~
z kZ

z Z hX Y Hx 6

,q gzZ Y H9z t ` x q
-Z

X Z N W: Zz sZkZ \ W g
/

~ } g !*
kZ ~ X V @*
i jgzZ q
-ZZkZ ~

7~ X V
8 { i Zzg ~W LZ ~ X V @*
p i ZzW
pgzZ OO QO S ~ XA Dp bkZ = Le

HN~
C s Z
/Zc kZ V @*
g6
,kZ ~ X V @*
] !*
,kZ
6
Z [ Z ] !*
kZ p~X V Le I HZg ~ kZ ~ X

;g { e It ~ Z ~L LX *
@Y c*
C }uz V i ZzW

gz ^zg kZ 1 i ZzW X *
@Y iXQgzZ X V

(Z ~#
s z DqX Wt ~ i Z0
+Z Zp ZgzZ
,y !*
6
i 1 gzZ y !*
i 1y Yt V Z0X @*
VY

X Cu4,
ZgE ZV zt X @*
x VhZ r
c*
x t N pX Z ~(
,a a!p
NY [ x ~ &
+
e i kZ \ W G X M
h i\ WXt
g a Z ~
A & !BB } Zg Z o\ W
/Z X
X $
Y g^zgC
NY

213

eZ ~
A &!

v
/w ; '

Innovator's

DNA

y Z ~gza ! Skills ._ (HALGregersen)


X t Skills ~
C 0*
tX $
Y -z ~

X **
VZ w ZX 1

X*
*^ ]KgX 2

X GZ V Zzpg &
+ Z
/ ZX 3
X xg D i W c*
W6 X 4

V Z Zz pg m VZ Associational

Thinking X 5

X
8&
+
e *g ~ i c*
M gzZ VY

_____________________________________________

zg KZ

X: Cc*
dZ ,BZz + Y,Z ic*
ZLZX 1

y ZgzZZLZ X Z hzq
-Z6
,<g W kZgzZ VZ +
GX 2
X &
+
e ( Connection) *g y xg

X q
-Z 0 kZgzZ k
,
~ +
G c*
g ZX 3
)g f Rg Zg kZ Dw EZ \ WB; X 4

^ ~ Z
# B; Zz w EZ X ,
/G ]
X y*q
-Z6
,kZgzZ

__________________________________

214

215

g m$
+ $
- ;f
KZ
M
h Z }uz q
-Z i Z0
+ZKgzZ + Y *}g

216

217

{z X !~ Vzk
,
{z *
@Y ~ } g !*
V

( Images) k
,
z~ kZ D C , Zz
/

~
Z c*
KZ {n vt X Df ~ i Z0
+Z Zz } (
,

-Z $
q
- ; f O ~ k
,
z X V > x **
kZ { Zp f
e p
X *
@Y HtU N

X ;g Wz g $
- ;f
KZ BB F,
KZ

{z X z g Zzg Zz Y c*
0*
~ } g !*
$
- ;f V ; }g
W] Zgxc*

rgg6
,y z y !*
i C
~ [ [

Z U { z kZ $
- ;f pX *
@Yf Y

X D Ybi Z0
+Z

X H7g Wz gzZ N $
- ;f 3,
eg eg ] ;C
i

zz%$
- ;f ~g $
- ;f X c*
g Z
f Vz(
,gzZ V, Z kZ

C x lZ Z 8 $
- ;f ~ w 3,
eg X C Z p

X CY 0*
~g ZlZP;ft ~ Z
Z x X

Zz h
e {w X D C
~ uv ~

V 6 X D Z ; $
- ;f KZ ~ V X M
h V *

] Z f KZ X f
e
z 6 WgzZ XB OZ
*
*x ~ ^\z
/
X f
e gzZ Zg e ag Z

[ Zp A X DI *
*x ! Z DI
X D Yz gWz $
- ; f i Z0
+Z
t XM
h ,

x
/Z X
rg Z ~ y Zy (gt $
- ;f

218

V
A & !*
, Z Y Z V U x $
- ;f ~

KZ ~ OZp a t X *
@Y 7f 6
,gx X Y z
~ i Z0
+Z Z{z ce **
t X } F,
V 6&

u~ i LZ { +
E Z X} ~g ~ I~ } g !*
Vzq

Z e ] zg} gz C_ c*
z RV x
/
u ^g W

X M
h W,
{ c*
i

wZkZ ~ Vzg Z Z (gzZ } }g ? f \ M

\ WX b [ Z wZZ IQ Zzg $
- ;f X CY ~ Z

*
@Y zV ; }g wZt ? n
pg $
- ;f ~ ] 5 c*
Vzq
$
- ;f Q~ ^+Z $
- ;f s]g] zZ X

]g ~ Z Cgzp 0
+
i p C Z p Zg

X Y Zg ,KZ} z~g7 ZgzZ Y g kZ

X M
h g $
- ;f V 7 Zz pg m V Z

b Z X *
@Y c*
gZ
y Z0 Z (
,
~
/6 W

y Z p f V zt X @*
g ~ igi + F,W,
g @*
^g Zi

b Z 6 WX Z]
. }uz q
-Z y Zy

] Zz) kZ X *
@Y !*

h
+]
. Z X c*
#~ *

~/ 6 WX CY ] Zz)w=
* E=mc2

^g ZiX ] WgzZ w e ZgzZ ~ q z


8p ~ b~

~ / Kg w 35 X H q z *
* {C
b LZ / w 4
XK %g c*
F LZ

:n$
- ;fX 1

219

w EZ
g y !*
i$
- ;f n ~ x lZ $
- ;f

'g 'hZ % 1 gzZ G


g Zz pg $
- ;ft X 0
A&

VV**
X D WD `gzZ V *\ W vt X n
pg

g WV/ _7,X n

pg
Z c*
hZ V :g @*
Cross words X f
e J W 3!*
i )t X f
e Z Z

ii
+Z d
$ Z
~g V Z+ ( X DI Puzzles gzZ

X f
e x $
- ;f Z Zz F,
z

:n~uz $
- ;fX 2

K~ i Z0
+Z 4] ZgxgzZ g z ZZ $
- ;f ! gzZ x

kZ t ~ }g !*
Z
# X B
bg m
A&

8 Ug [ Z ha M~ f LZ {z c*
@*
x bR,
r

X @*
{g
Z s$
- ;f ! kZ Zgt

X D4~ ] 5 gzZ ) Z
Z Zzpg $
- ;ft

y Z [ X Cx , q D &
+
e #
sz x Vzq
E
H
4& Z Z e bZ y Z0
X n
pg $
- ;f +Z ~h H3E
X BVV c*
$
- ;f kZ y.
gzZ 6 W

:n~$
- ;fX 3

h g ~ V f Zz pg p ~ u c*
M

Vzut X N W D gzZ Di F
g u\ Wvt X
u Dx vt X f
e c*
WK
M F,
}Wlp

) $
- ;f Z g
i Z X D g iz0
+Z

X D{C
b

220

:na $
- ;fX 4

0*
$
- ;f Zz pg m ] Z
iz ] w K ~ Z
Z

pg
n
A & wzNB ]g '] wLZt X CY

pgzZ Q x gt X DI xg ( Active) w dX
B; gzZ W y Zgz x LZ X n
pg ] I Vzq

g ~h i Z X D {C
b W +4 y xg
~ Z
Z y Z X D w $
- ;f Z g Z Z ( Craftsman)

Zzh
ez~ Gumnastic Jogging Z Hiking Sports
Z ~ig i sz(
, Zz pg ]g '~ LZ X D
X D W~}%i

:n,v0*
$
- ;fX 5

I
g8
X n
pg ]g '~ K
M F,
Vzq g L F Z
Z
Think in )

! ~ Vzk
,
{z *
@Y ~ }g !* y Z

L Z t X O ~ k
,
z y !*
i r
KZ X ( Pictures
( Sense

of Direction) gz Z

W 7z
/

~ g Z ] LZ ~ Zg e gzZ t X n
pg
A&

Images D ^g7 g ] uZz v t X D kC

Map

) "7,u b Z X n
pg ]g y ,

( Mazes) VpwgzZ ( Jigsaw Puzzles) V6f ( Reading


4g W v t X D C
G
C
Zg i H5H
~ &
+
e 3g ~
V 6& KZ ~ \zg V- h i IZ m,
e g zgr e
X D W D z Y

221

:n$
- ;fX 6

Zz $
- ; f +Z X B
bg m ]gC
b nq
-Z $
- ;f

gzZ K ] %Z ~ :W ] @*
m X D I o Cg Z
Z

t X n
pg p ~ Vzg Y bZ X n
pg
A &+T
]gC
ba ] [ Zt X f
e ^ p~
i Z gzZ ~g D g
y !*
X DI **
Y ~ lW j

] @*
mgzZ ] **
ZX D 4 4x LZ $
- ;f Z Chefs

X Dw EZ$
- ;f Z + C
Zz _

:n, $
- ;fX 7

gzZ e] !*
.LZ \ W LZ t Z% $
_
- ;f 6
,ZZ

Zz x ~ y Zy gzZ ] ;,X B ] Zp

y#Z x **
}(
,2 Zj $
- ;f Z X n
pg $
- ;f 6
,
ZZ Z
Z
Te *
* H y Zg $
- ; ft X M
h Y a Tg Z gzZ

gLZgzZ D Self Starters vt X x **


W~ } g !*
kZ

~h
C
e {^
,Y y Z gzZ gHs Z@Z LZ vt X M
h x t 6
,
Vp KZ X D Zz } (
,~ } g !*
I**
gzZ I KZ X D
%N~ } g !*
X ( Diary ) ~],
Z e X D OZF
V{gzZ

:n,^W$
- ;fX 8

pg m V}uz t Z% $
n
- ;f 6
,
Z

i Z0
+Z k Q ] !*
KZ gzZ D x B y Z X B y Z X
Xn W 7 7Z D~

222

mZ gzZ n
pg p ~ W YB Vzuz Z
Zt

G
g ` Vzuz gzZ Tg lp ~ V
/
u Z H
I*
*
~ ] Y Z
Z Zzpg $
- ;f +Z X D

pg
n
A & W ~ } g !*
] Z Vzuz X D

Zz $

- ;f t ~ ( Counselor) gzZ 6
,} )
,i Z q
-ZX

$
- ; f Z { +
E Z gzZ Zg y Z+ ( b Z X CY 0*
~ g Zl

X D{C
b

N i Z0
+Z ZV70
+
i KZ D VZ {Z
+ gkZ

7z { c*
i6
,Potentials ~ M
h yY t X M
h
}uz Self

improvement gzZ x wg ZX 0*
}

X M
h } F,
Potentials y Z)g f
~ VZ
/
z6
,

V
A & !*
, Z
/
g Z LZ ] gt

Z $
- ;f Zz Y iY Y W$
- ; f XZ

z ] wVzg Z Z ZX D Y 0*
~ VZvt X C

Y Y t X Y Y D r Z )g f ] Z
C
i

} @x kZX Z X y !*
i w EZ x y !*
i ] Zy
bhZ V 6& KZ
/Z X W ~4~ IgzZ x }g

} ~ i Z0
+Z ~ygzZ Y 4I} g B y T
XM
hx a

223

] &
+ 0*
&
Sgf(,gkZ g @*
wEZ
/Z r
KZ

224

225

LZ ~ ] y Z @*
x b y Z0 f V
0Z ] } @x~ y Z X C Zph
+ + Y gzZ Kwj

* gzZ Tg D] !*
6 6 y Z0t C
A&

X Tg DZ ~ ] KZ ~ } g !*

{z , n { a w z c*
|l
,
e \ M

} q z] !*
LZ6
,kZ^ X A 7:Zz #
s 9\ M L

~R,
g
83LZ Z {z X s
a kZ A h M Z {z

gzZ g 6
, Z {z } s
B B Z f kZ gzZ Y ~
kZ w kZ Z
# X iz0
+Z u i 6 kZ LZ

LZ B q 5 gzZ } N n kZ {z Y

55X Tg Dw EZ r LZ a X } q z] !*
X Tg H,q

kZ g @*
w EZ { c*
i A r CC b + '
,

Di Z n Z ~ I * a X Sg f(
, Z g

~ I * } (
,~ y Z X @*
r **
Z q
-Z k0*
y Z

x Zg M @*
r (Z q
-Z k0*
y ZY D 7i Z Z

y Z A wj g i
/Z VX @*
Z 7,g Z ] Dq
-ZgzZ @*

]g 'gzZ DLZ ~ VZ vg " X Sg ~g Y z6f


X M wj Vzie
$. y Z
W g**
zz

x **
Z * b + '
,( john

medina ) bz y Y '

Hf V LZ ~ ( Brain Rules) [ KZ kZ X

226

# H {z X lgz6, kZ ~ wj g Z0
Z
+
q
-Z {Zz kZ

H Za t + Y ~ }g !*
g Z e g0
+Z } w &/~
6,Vzg Z- X c*
w$
+ wj y} g7 p ~ {Zz ~

e V1 g Z e ~ yX I, , k
,
g Z e 6,((

X D'!*
~ }g !*
u Zgp g Z e 6,3 x
X
H
X Tg k
,
XQgzZ Tg D % , i Zz M g Z e

Vzg (
z q
-Z } X w$
+p ~ 7
-e Z Q

hZ , q =
H Za t + Y ~ } g !*
V- h

gzZ ~! ~(
, VrZ gg OZ x kZ {Zz ~X '

g @*
Z ,k
,
Zzg "Z e Vzg Z- X c*
w$
+Q wj y} g7
4]gzZ Vzg (( y Z gzZ I
5G
V ~X Vzk
,
V
$ H

~ : Z **
- = X ;g m$
+._ y Z u ygzZ g C sp
~
a= X
Hc*
sp 9
L o Z wj y M {'

w 9 c*
8 /~Z
# X ' M w DZ ~
asC
hZ
X
H% $
+p._ tgzZ p KZu yLZ ~

{ C " ~ kZ q 0Z ] r y
KZ w '

y @*
Zz , Z ] 5 ~g {z CY 0*
A&

@*
C ~ } g !*
+Z {z X Y C
z 9A ~{% ~ x

{zgzZ $
[ 9 Z ha M q 6
,A 20

k
,
g Z0
+
Z B; LZ @*
C ~ } g !*
w b q
-Z
r V
I kZ X @*
y k
,
-Z 6
,T $

X @*
)t Qp Y: x Z Zh
+

227

X Tg D] Z ~ } g !*
r
KZ y Z0

& r
/Z X Tg D Zzsg * N gzZ 0Z ] kZ

-Z ] t r X : h
q
+
Y ] Zzpg yiz &
+ 0*

w g ZD
3 ~ kZ NY 1 7Z
/Z 6
,Vt
}g r X @*
x b R,
4q
-Z3C
kZ X
z

kZ **
Q O 9 [ Zp} g X @*
;g wzNV}g

X @*
ezz

gzZ V- zg LZ q
-Z Q gzZ B ~0Z ] kZ r

+ YgzZI wj (ZV LZ HX BZ e6
,V Z

V X f
e z6f KZ p HX g i n

X Z gzZ y JZ
i
+

/Rg D Y 2 q z

X C 7z 6
,kZ *
*Jm
y Zz6
, Zp + Y V
ZjkZ p kZ
/Z D7^ p a LZ

kZ: , ] !*
,kZ: X 7D c*
6
w e wzg

K
a X , [ hZ Z :
B$
+wj y._

!*
gzZqp y M b hg6
,xz 3g V Ig ~z

X x q
-Z g w z 6f kZ)g f p c*

x Zg M r ~ T @*
1[ NZ 0
+
i +Z n LZp

Zg X @*
7,*
*7o V06 r ~ T CY 7,]

(Z k0*
} g X @*
~ ]g ~g6s 7,c*
G *

Z ] 5 c*
"7, n T @*
7r c*
t
{ tLZ N M , Z v \ M X ]gz

228

/~(
,6
,gx X VgwJ I]g ' c*
y !*
i Z- e *z

Zg zz ~(
,q
-Z kZ X @ W,
O&& ~uzgzZ
Z c*
V
M M {z @*
7w EZ r X @*
**
Y g Z gzZ N6
,g6f

Dw EZ Z *
@Y ~ } g !*
r n ZX @*
Y {g **
XB; kZ:gzg

~ D zgzZ D] 5 ~g ' Brain

rule

, / Vz yZ X @*
Zz V
KZ xz Zz q x Z .

A+F
: gzZ e],
g6,g K{z ~ /kZ pd
$
w G.F
: M Z X Tg sz^{z V V c*
R,
g
8k0*
Vz X6,g6f

X D{ M 5KZ}uz q
-Z ~ i Z0
+Z l6,gzZ X ~

gzZ F,
n } g gzZ Y{gqgzZ **
Z ~ /C
r
KZ

+Z q
-Z n LZ n kZ X Y Za ] **
kZ z ! x

Xg ~g Y I~ T *
*[ NZ 0
+
i

229

Q7! x% ;
?5 $w%Z ! x **
#zgZgwz**
w=

230

231

F{ z D g g Z
/a kZ V
H0
+
i x **
vg " ~ *

0
+
i c*
Te
CH {z D 0*
7 L{z X Dg Z V

gzZ Dg D x Z ~ }g !*
w2KZ {z ? T e **
q H

X @*
7 V6& y Z C Zz) a0 wyZ

Zz ~ }g !*
gzZ s@ LZ J
-Z
# t |

% Wp v {z X Sg L gz ! x D CZ 7a
{z ~ y Zy}uz LgzZ Dg i Wgzi ~ y Zyq
-Z L

z Wp v {z X Tg x **
~ F,
~

B V 6& x KZB w }g7 Z


# D w

X D { c*
i ] **
kZ ! x y Z D Y F,
Z ~ y Zyq
-Z

V V ~g \ WZ
# *
@Y c*
2t ~
M F,
gzZ ~g

V [ x X f
e g Z (
, b V \ W

% gzZ ~ OZpgzZ 4\ WZ
# D Ct ] !*

X D ] **
kZ ! x \ W D W~

yZ e
$Z ~(
,q
-Z D v bz ~ C
~ *

g i W ~% c*
y Zy B 4 C V
a{z Dg ^ " 3Zz ~ V~f y Z X D
t { z c*
NY sgzZ :gz
H^x t
/Z Dg

:gz Bg (Z Z
H [ x )
,c*
/t Dg a
X , i W~ y ZygzZ

Q f
e {^
,Y V 6& KZ D v {z s~uz

232

O0 V2Zg 3Zz gzZ f


e s@ CZ q
-Z
X Dq ! x v

s@ ZzgzZ ; BVg " kZ ~ *

#zg Z g wz**~ '


,X Xq V x ~(
,~(
, V

#zg Z X V c*
~(
, ZjkZ w V ( J.K. Rowling)

m,
kZ X c*
x **
"R,
7 ~ m,
V1 + F,
w= *

`[ x6,V1 y Z X _ |
# z
Z
+Zi 4 J
-[ Z

X *
@Y Hg ~ &Zp W,
gzZZ *#zgZ X _0

Se
Cg wz**
{z X H qz $
"^ CZ #zgZ

X c*
x CZ ~ *gzZ c*
hsx kZ cg V**
Z x kZ

/~g KZ VrZgzZ Cc*


)+ Zz #zg Z

{z @*
} q / e y Z T e {z ~g Z
/~ $
"

gzZ { z kZ {z
/Z w y Z Xn g Z
/0
+
i hZ p

/ #zg Z X } g Z
/~ ] )/~g Y ~ y Zy
G
4$ **
KZ ( Mythology) Y -G
- gzZ Classicsm O
zq

-Z ~ 0
+
i kZ X 1
W g wz**
kZ X 1 g" p

X "
$U*
g ]

}
. + Zz kZ Z
# c*
W (Z
~
kZ X _ 0 k
,
CQ **
{z w ]

lgz6
, T e q
-Z kZ X 7#
i 5 k0*
kZ
X 6
,kZ ~g Z)f

B VzzD {z t BWq
-Z k0*
kZ ~ w gkZ

X 1
C ! x **
kZ KZ kZ pX } g Z
/0
+
i

233

X I Z 6
,x kZzx KZ gzZ H ; kZ

X c*
O~ wzggzZ {zg wz**
p kZ

~g7 kZ c*
w
z Wp Z **
kZ

kZ **
X c*
q zx 6
,y ~g wz**
LZ ;gzZ

-ZX U*
q
Z kZ X $
2: Zh
+ 5$w%Z (Z

X x o gzZZg U
$N*
**
Z6
,q
-Z c*
W Z (
,

s Z@Z Zz O ] Zp CC BV +Z

y Zy O
~ V
v[ x X Dg h ! x

X$
h 7 y Z **
g gzZWX D F,
Z~

Dz k
B { z X n
pgg a ] )p {z

{
p6
,g a y Z V gzZ ] YZy
Z wyX
~ OZ pgzZ Wp 7Z ] )x t pX D Zz

x ~ c*
,
k
Z oLZ V 6&x KZ {z X 'Y s

y Z gzZ } {Z
+ 7Z ; O g _
OZ f
e {z D
X

L **

~ V y Z *
*

0
+
i KZ c*
D i W ~ y Zy LgzZ ~ y Zy
*
@Y c*
w V kZ |kZ X
C[ x gzZ **
x q
-Z
~g D Ct zz kZ *
@Y } ~g Dg D ] zZ Z

Hg Dt @*
t ~ f kZgzZ @*
;gZq
-Zg D

@*
;g v a 0
+
i uZz KZg D Vz g DgzZ :gz
X @*
Zy Y ~g7 KZgzZ

234

V Izg {z X CX [ ZCZ 6f V [ x ;

Z O W6
,Vzq +Z 10 pg 6
,] **
kZ O
VY/ Z z6
,Vzq +Z 100 {z } 7x VY/
Z(q
-ZV `g[q
-ZX g [ x

x ! x ; KZ v [ x , Z v W}
X D0
+
i g .
a LZgzZ f
eN Z bz

Zg f , Z\ W q zx CZ ;\ WZ
#

6 t X D 7~ y z z \ W CY q zS
X $
~ ^ g c*
*Z 6

H {g
Z skZ ~ p Z ]gzpy Z ,
x

xt X , q z Z n
pg Zp c*
M
h \ W

a kZ W
gzZ z Y / )B LZ ] Z`
t **
VZ
X , : k
,
~ i W x LZ

{ c*
iX Tg} g { z gzZ ~ ] **
kZ *

[ x X T e *
*q H 0
+
i {z D 0*
7t v F,
X 7x **
VzzD gzZ ] Zp0
+
i g C V
H0
+
i V

lp! x , x CZB ; Z
# g C {z

X "(
,s~g

kZ x a } g ~ #zg Z

X Zz ~ VkZ s@ T $
uzg 7q 3 Zg

235

]Zk

A & {7 wZkZ i Zg F,
gzZ D
KZ L L

236

237

+ Y ~ } g !*
Vzq { z @*
W ~ * kZ Z
# y
KZ

+ Y ~ } g !*
*^t | X @*
WB Zph
+

KZ {z YW~ *Q X q z Za KZ

~ wj b y Z0 {z X @*
K * )g f fC

kZ 4% 1 {z Z
# X Le *
* ] !*
B q C

0*
? VY 8 8
-g y WX *
@Y q zZz : ] Z

{7 ] Z ? *
@Y ` V `g
z ] Zg ? @*
W V

X Lg @*
Z ~ D kZ

k\ Zz
1 : D~ V~f } g ~ V ZZ 0
+
i

A & {7 w ZgzZ + Y ~g BB } (

,p C

{z *
@Y ~ } g !*
V xgzZ } (
, * X @7,0
+
pg ~g Y + Y gzZ {7 ] ZgzZ Tg 0
n
+
i ~g

X C i Vx Z ! pt

A & {7 w Z KZ t Z 0

+
i a }g

q {Z
+ a } g t , F,
~ i Z0
+Z , Z Z gzZ g D w EZ

-Z ~ V Zz pg
q
A & ! ) ~ g @*
Xg C "
$U*
q
.
-ZBB gqxq
-Z {z X zZ e zeg **
C x **
V c*

i Z ~ Vzk
,
kZ X ]
.gzZ y Z0 bZ

X X ] ZgZZ ] Z XZ ^ ZcgzZ V

{7 ] Z<g Wt Zz pg
A &z

Z e X
C
W
M i ,
- ^ kZ ] Zt X
rg w ~ ! p

238

Lg q] Z@xgzZ ] LZ ~ kZ X
rg ,
-^ q
-Z k0*
LZ
z

V ] ,t X D Y C J
-g ZD
] ] , kZ X

V1 ] Z XZ ] : o g Z + g**
V\
: Z
] ~gqgzZ h Z V ] Mg Z ] @*
m ] **
Z

D ^ ] Z@xgzZ ] Z Zz W ~ f q
- 4,
z Z e X
X Z Z (
,g

e b zZ e L[ ]gzpq
-Z 6
,<g WxkZ

] pg ,
-^ k0*
LZ ~ w ' kZ X Y
+Z ,
-^ t X M
h } F,

A & KgzZ + Y LZ

,
- ^ kZ X K !*
~ kZ gzZ Og k0*
LZ
zC
&
~ XX M
h g : k0*
LZ a ] ZB
Ve
GgzZ ] Zg Z 0 q Z ^g W b

X M
hg }p

[ Zp] Z@x] Z Zz W~ f LZ ~ ,
-^ kZ

Og w ~k
,
C
,
-^ kZ X M
h ] gzZ
Z Y uI uzg t X NY Z W~ f }g
~ kZ X K Zz6
," gzZ 5 Z X: g Z6
,

Vzq gzZ z ak
,
+Z X: xgzZ K
M F,
X C2 9 ~ 9 y Z

Y q {Z
+ Z(,a F,
gzZ b & Z CZ f ~g r,
- ^ +Z

V Z w]Z 100 ~ ~ [ 6,zZ e ZjkZ X

X K]Zq
-Z~ ,
-^KZ I 'X N ~(,a

239

} g e , Zt 1X M
h n] Zt

20 X NY ~!gz Z K~ q
-Z Z V Z q
- 4,

] Z 40 c*
30 Z X NYWC
!*
f \ W Ug ] Z
qm{ ] Z y YW K
M F,
-Z t \ W
q

, q ~gzZ ) ~(
,t \ W~y
W
zX n
pg m

gzZ 7,
z kZ Y
z ] Z 100 Z
# X NW

~ ] y Z X n
pg m ] ] Z \ W B
X Y
0
+
i ] g !*
zg x \ W

g Z Z Z gzZ B] Z Z k ~ ] Zy Z

(+Z Z ' 7] !*
Z y Z Z \ WX , } K
M F,

X y W 9 Z za \ WV Bg

~ ] Z K A
$% V Z '~ [ KZ

q y EZgzZ F,b & Z CZ f ] Z 10 tX K ] Z 10

~,
- ^Z 4 I 'X M
h "
$U*W,
~
X V- ] Zt X Y 3g ~g Y g X a6,yZgzZ Y 1

V ?V ;g 0*
g Z ] Z f KZ ~ @*
kC
= ( 1)

? M { c*
i k Zt = VgzZ V

hg *
* ` W~& q +Z q
-Z ya 40
+
i KZ ( 2)
?V Y q z ` W~T c*
V Y

? H ( Talent)
A & ~(
,
~ ( 3)

? Y0=g f Wa } {z I x = ( 4)
?V @*
w w e wzgVa g ~ ( 5)

240

?V Y0 Zz {Z
+gzZ ~ i Z0
+Z + 4 bVzuz ~ ( 6)
? HZph
+
w } ( 7)

x B}a }k!*
Z #+ F,
+Z
$
z R
Z ( 8)
? By
KZ = Zz

? Zi Z V z 0
+
i= ]g ( 9)

?V Le **
Yhg~ * ( Legacy) F,H~( 10)

y EZgzZ p ~g %
z a W6
,] Zy Z

y Y V x] F,
0
+
i KZ g6
,y Z X Z ~
y Z X g s6
,V
A &gzZ
z Zg
y Y X Hy ZyZ qZ gzZ / ~g M
h yY
? g Ha y W0
+
i Vzuz

a gz Z X M
hN V x{ KZ g X akZ

g Z ] Z f KZ x Zg H M
h y Y X M
hi W

X ;gZ ~ y EZgzZ p ~g x Zg HgzZ ; g }

y Z X 7c*
4
/y ` W Zg H NC ] Z
X | ] **
kZg " F,
gzZ b & Z CZ f ~g ~ ] Z

241

,g Z #
}
./_
.
_" gzZ: Vgz$gzZ xz
7! x %K
$

242

243

D)
,c*
i 5 n ~izg c*
#
Dq

y Z X n
pg t gz ( Values) g ZZ P n 0
+
i KZ
v ~ X @*
f gzZ ] ] y T
z ~g ZZ
> Vy Z Z% #
}
.X D
#
}
.~g ZZ y Z

X V M
h : n }g ~+
$ *
* n

{ c*
i
~ * C"
$U*
t g @*
KZ w Vzg ZD

5 s ]g 7v {z lpgzZ [ x

X n Vzuz k0*
X v {z

~ bz6
,LZ ~z LZ .
y Z {z G

pf V
/
u: Zg g KZ n > 6 xz }
H n Vzuz {z t w Z Z q
-Z 0
+
i n TX }
X ; g

$U*
"
q {Z
+ n LZ } g p
8z~ V
/
u: Zg g

~ ] ~g X D kC YZ ~ } g !*
LZ p X @*

z~ V: Zg g Wt ] !*
t X @*
Z
E
G

x - Z y Z X C hZ Vzuz V Zz h
e
Lg p V- g F w y Z Lg wC wz y Z X @*
4
X @*
7,*
* o 6f 7ZgzZ

CZ Zg ! ~ } g !*
> Vzuz Z
#

Z
# X w V V c*
q
-Z kZ X D g {Z
+
s |Z X MI p D 2

244

E
C-#GZ c*
Z BJ \ WZ
# E
{
szc D{g
Z
X , Vzuz Z Y \ WZ
# N2V}uz

Vzuz {z LZ Sg Z, Z ]g

e
$ N q
-Z ZjkZ xzg **
X n

kZ Z Zg
/ k0*
q~
# qq
-Z w #
r q
-Z
n kZ } Z n Z}
. kZ X Z k\Z N
q
# q d
~
$kZ Z}
. W i ZzW ( Z @*
7 VY

X H Za N n Zzg

n F,
~ JgzZ w #
i 5 hZ V x
/
u: Zg g

* r Z W,
ugz

g7 n V i 5 hZ X C Za W

x : Zg g X *
@Y ~gzV 6& ( initiative) VZ x

~ o ! fq
-Z X CWt V pt ~g

: Zg g ~ ( CV) ~z
z #
i 5 }g Z Z 80 ._
X ZV
/
u

X Z gz ,
M Vzuz V : Zg g

6 xzC
~ X D Y s F,
Zt X

Vzuz Y Z ~ c*
z KZ

/Z X Y : n >
n Vzuz m LZgzZ $
- ;f D
z L Z M
h 7

Cg Z

/#
}
. \ W B f CZ \ WZ
# X M
h gz :

,] y Z \ W X 'W ] Z G ~ f \ W
6

/Z X @*

7W,
Ox c*
i 5 \ W X M
#
h W

kZ NY n w n V > ] &z ~

245

X M
h V phZ F~}

Vzuz W ,
MZ gzZ b!*
R,
~ Z g Z

-Z Zz + Y }X Za n } g Z6 g " #
q
}
.

Z{z ;g g V Z )g f b!*
D
pz
(i Z \ W
/Z X , ~g ] **
JZ Z V-gEeZ ~ } g Z Z kZ ~
h
z
\ W g| 7,~ } g Z Z

X M
h g jV Z q Zp
Y E
b) ( V Z \ W~ T M
h 5Eh$* \ W

Vzi{ c*
i n Y ~ {z M
h C 7Z X M
h i

x LZp bZ *z V } Y y Z , Z q
-Z ~ X

yp g e V Z , Z kZBB

+]
h
.y Z X Tg D Zg kZ v q ]gzX Tg g n

Z ] 6
,q0 c*
ZY Zg f

XM
h J
-V

6
,] Y Z~ LZ ._
KZ \ W

gzZ Z p\ W kZ X M
h
~ ig Zz
~ KZ \ WX Fn Vzuz "gzZ DLZ \ W

:z/
t X M
h :z
/Lg LgB V2z w LZ

LZ \ W X M
h x n i b) Y ~
z rg
Z % Z e ^zz ~ T M
h x Z u Zz +Z V2z

o)x **
(~
z rg LZ X Y Y H
/YZ 3Z Y
X M
h n Vj

246

Y~ ,
F y Z
z
&& OZ ~
/Z

n y Z {z 1 g ~
/Z X M
h x

x y Z {z
A & ~ X Y0 yz~ 8
-m,
g Vzg Z Z y Z b Z X Y } ~ i Z0
+Z W,

E
'
H
.
4

LZ F Vzg Z Z y Z \ WX $
Y ~ x ( Research)

X M
h ~ V Zz + Y LZ 7Z6
,
z
ogzZ M
hg k0*
X : Zg g ] t 20 ~ w Vzg Z Z v~M%Z

$ M
d
h } ~ Y ~ c*
wjL g

~ /
%
,
MZ c*
~k
,
$ ~ M
h } a

/Z X M

h {Z
+ DLZ Z Vzuz V ;z c*
M
h

y Zy kZ c V d
$ LZ n
pg p ~ Fg7\ W

Vzuz
z ~ w h X M
h a~ } g !*
~
X Y Y Zg Z
/n

V |gzZ } g Z Z t y Dg YZ q
-Z ~ Cc*
F,

X B z ~ V : Zg g {z D Z
Z ,j }i 5 LZ

Jz X CY ~ { Z 9 s
z6
,V y Z }i 5
Vzg Z Z j o) Z ~(
,q
-Z }i 5 zM vszc

g ZD
31 J
- [ Z Y 1983 }i 5 kZ X C Z g n

X ` Z g Z e tq
-Z n Vzg Z Z jo)

/Z #
.
}/_
.~ zz ~(
,q
-Z b) Y }g

~!{ Zg , q z O Zj gzZ > Vxz

u N*
g > g c*
t X F,

247

n b) } (
,} (
, *Z$
+gzZ
~g F $
"
'Wn > Vzuz \ WZ
# Og t X Z

w h c*
xzg k ~k
,
$ {g Z Z j o)(
+Z : \ W
X Kg\ W Y gz

X *
@Y s ! xgzZ y EZ ptzg #
}
.

Zj Z g+ X @*
W Z 0
+
i

0
+
i c*
0*
tY~Z
# x **
p 0
+
i [ ZpgzZ c*
~
Z #
}
.Vzuz 1y Y H6
,kZ ~ X **
Wx Vzuz

V sz^~ ~ izg n LZ c*
Vg q X p

o c*
{ Z 9{Z
+ CZ ZgzZ Z (
, V
y Z g c*

X
Cq{Z
+ n Vzuz 7

248

249

-~p [
J
~gz g w V !*
a W,
_

250

251

Zz ",
7 ~ } g !*
V1 F+Z G \ W

y
KZ 4q
-Z p Zz "7, "7,X g w$
+0
+
i

gzZ,j * q
-Z g0
+Z LZ {z c*
CW z ~ a kZ X @*
kC

w$
+7y
KZ [ ~(
, ~(
, t |X
8&
+
e yZ
: Zp 4gzZ % $
+\ W LZ g0
+Z kZ pJ
-Z
#$

aKZgzZ @*
W,
O kZ q
-Z _7,[ q
-Z z X

g0
+Z LZ {z @*
7kC(Z | 7,Z Zuz
8w$
+
X W ~p

~pg0
+Z LZ y
KZ p 7[ t NZz K

{ LZ DzgBB "7,\ WZ
# X

Z s Tg g n%$
+pgzZ f
e { ^
,Y ] Zg
X @*
Za y kZ ~pg0
+Z \ WgzZ C3 W,
Z CZ [
z

-Z ~ V Le **
3z \ W~6
,%kZ

~g7 kZ { z 1 ;g c*
{z ;g | 7,[ D

kZ X ;g 7iz0
+Z Zg f kZ {z X ;g } 3 g Z b
[ kZ ~ wj{z b: g Zsp q
-Z s6
,f

Vzg ZN ~ [ kZ X } k0*
Zz ~ }g !*

p Vzq y Z Z @*
WK Zg e (~ [ f

~g ] !*
.{z : ]6
_
,} n kZ X 7

b ~g7 6
,kZ sp Zz gzZ ;g c*
s {z X
X Oh!

252

kZBB "7,X ;g| 7,[ q


-Z ~}uz

~
q Z X ;g W u V- gz$gzZ KZ d KZ t

X g Y D4 ] , [ X ~g Y W V\W kZ

X [ ~ [ b ~g7 {z X 7 kZ Z V {z
\ W LZ p {zBB kZgzZ Z|@*
q
-Z q
-Z [

X a b~g7 n 4gzZ% $
+

~ ~p g0
+Z LZ Zz "7,[ ~

] zZ X $
Y @ s |@*
[ ~}uz x **

~ X D Y w$
+ "7,!k c*
,
k
Kg q
-Z Zz % $
+
} Z X x q
-Z {z J 7,}~ } g !*
} (
,q
-Z

Zq
-Z kZ Z e W,
Z Z 6
,kZ k
,
6
,kZ 5 Z q
-Z

X
H [ x ~ Zx **
CZ ~ V} (
,gzZ 1 g Z
/0
+
i

V p0Z ] ~ V70
+
i KZ {z _7, V1 v

X D Y [ x~


z$
+D Zz q V1 KZ v

0*
16
,V- g F $gzZ D w yj6f D WC
!*

gzZ D W Vz0
+Z -
z$
+V1 4Z v X f
e

X D q z }u6 B l gzZ z 6 V
H0
+
i KZ
0
+
i*
*#
}
. y ZgzZ *
* V
KZ H V1 4Z v

Vzi Zg gzZ a
z$
+ V1 4Z v X Z

X D W

g Z0
+
kZ $
W,
OJu 0
+
i ~g [ ~(
,

253

bZ *z ~ vq
-Z { zgzZ w 22 / 8 X 8 w V
~g7 kZ ~ #
i 5 kZ {z phZ #
i 5 kZ X

Z kZ {z ~ i wj{z X ;g 7g Z ,

9 6
,g ,Z Z v R
kZ c*

[ [ Zp
W

v{z X Sg Cg66
,l 0
+
i KZ Z a X T e

gzZ ZIq
-Z ~ ,y { kZ W,
O ~(
, y {q
-Z KZ ~
E
H
4
]
3 8 y {X @*
W,
Z6
,
L L[ } z EG
W,
O Z y EZ

X c*
{gt "7, ] Z ] V
E
H
4
]
3 X c*
} z EG
c*
2 i Z0
+Z Zq
-Z 8 [ kZ

Z Y ~g Z
/0
+
ig ~ f x Z 0
+
i KZ} gt

Vx Z v % W6
,] !*
kZ {z X H W,
O

kZ } x z s{z 1J kZ X Og c*
Zj

gzZ ] Zp FKZ gzZ 1 { ^


,Y 0
+
i ~g7 KZ kZ X Z n

*z Z kCi ZzW g0
+Z LZ kZ X c*
uF,
V1

V'
, Zz WX 0
+
i kZ
C$kO bZ

CZ { z X Za zg yZgzZ l ! z ~ V70
+
i Vg " kZ ~

Xg c*
Z * Se {z g Cg Z
/bkZ yC

~, ] Z ] L L[ Zz ~p~ 0
+
i 8

g Z
/0
+
ig z6
,gzZ: Zg Z c*
t X CY g ~ V1 Z ~

gz[ t ~ }g !*
kZ )
,
Zg ZZ 'szcX x

[ ~(
,X , w EZ Z t ] !*
Z { c*
i p,h
+y

p ' ] Z ] X @*
g Z *
*6
,0
+
i KZ t :Z VC

254

n 6
,y Z '*
! ~ ~ [ kZ KZ Hg Z
Z

t jy EZgzZ ~gzt pX C7,*


* p=

X p0
+
i ~

]gZ Og Zz t LZ 7,\ W Z
#

**
y .6
,
L L[ xKZ Jg se X @*
q {Z
+ n }g 7,~
[ KZ X {gt Mg LZ ~ < q z gzZ hg

7Z
/Z Y | 7,[ Z1Z 0*
[ kZ I kZ ~ } g !*

KZ \ W T : k Z ] 5q
-Z g0
+Z LZ \ W "7,

[ kZ : Za \ G
,
0
+
i 5~ w \ WgzZ 0*
16
,VE.6
,

w 'X 7x \ W[ t X N ~ ~I ~ g

n y Z [ T e 7**
CZ 0
+
i 5hg] Z Z6
,Mg
/Z ~
X 7"
$U*
Wg b

LZ '~ kZ S7,[ q
-Z ~ I

-Z [ ~g ~
q
zq
-Z I kZ X {gtWg Z (
,~g

Wt Z bkZ X 7,[ !*
Z g
/

7,[ !*
I 'X g ~pn kZ [ A
z
kZ X ,

Interact B [ \ W 7
,bkZ [

] Zz W~ f LZ _7,gzZ , g&
+Z V Z
I
X NY Dk
,
~ /Gd q
n w ]gzZ **
Z q
-Z e
$ N q
-Z

KZ kZ X H 7 CZ kZ X Zq ~ #
}
. zg q
-Z

{ zg X ;g m1 O g OZ [ Z gzZ g ~g Y ] !*

255

q z Z e e ~ \ kZ zg y Zgz Z X ;g
7'!*
kZ

/
!*
C
eJ
-V X ;g mZ e e ~ kZ zg p
H!\
~ kZ \ WgzZ [ !\ X g H \ Wt ` {z

{ \ f LZ ?J
-Z
# zg X g Y s Z e e

X 0*
J7 z7

{ f n + Y * |

Vj,g6
,] !*
kZ \ WX @*
~gz *
* { ] Zg
kZ X *
@Y *
c J 7,[ Z dZ J
-sq
-Z V9
~ VgzZ
[ c*
; VC[ Z dZ ~ 0
+
i i{z @*
t

{z @*
t p [ Z dZ y Z ~ 0
+
i ipX g D
Zz kZ X 7 w [ hZ 0
+
i ~g7

V9
} g Z Z ( X _7,
) !*
~g6sW

kZ gzZ **
W,
_X Tg x **
~ Za m0*
,
k
V1

n %$
+p
/Z X @*
~ g (Z LZ }g p **
4 0
+
i
X 7"
$U*
/

g n } g ~(
, ~(
, V:g

256

257

258

You might also like