Yearbook 2015

EDITO
DITO
This publication documents two years
of activities at L'cole de design Nantes
Atlantique between 2013 and 2015.
It is divided into 10 chapters, reflecting
our core values about design, design education
and the role of design in our societies.
Cette publication documente deux annes
d'activits de L'cole de design Nantes
Atlantique entre 2013 et 2015.
L'ouvrage est divis en 10 chapitres, renvoyant
aux valeurs fondamentales qui nous animent
propos du design, de l'enseignement
du design et de son rle dans nos socits.
In 1998, with the help of local and regional

authorities, L'cole de design Nantes
Atlantique was built on the Chantrerie
campus amongst some top-tier higher
education establishments (grandes coles):
the foundations for an exciting adventure
in development. L'cole de design has
become a benchmark institution in the
region, in France and all over the world,
with 1200 students in 2015 on the schools
three sites in Nantes, Shanghai and Delhi.
The teaching program has become
increasingly professional and international
and partnerships with companies
and institutions have been strengthened.
Student projects are ever more sophisticated,
evolving from the creation of concepts to
real and tangible innovations.
Budding designers have a new sense
of responsibility, and now understand that
ideas even the most brilliant are not
enough unless you bring them to life.
Lcole de design Nantes Atlantique

has thus become a center for innovation
where designers are entrepreneurs
developing projects to serve companies
and society as a whole. It is a forum
for connections and exchange in a broad
range of disciplinesThe creation of the
design-led research chair on Connected
Environments in 2014 reflects this
development. The pivotal role of the designer
is to generate sound ideas and to give
them meaning and value at a time when
the future is uncertain and the notion
of progress needs to be redefined.
En 1998, grce aux collectivits territoriales,
L'cole de design Nantes Atlantique
sinstallait sur le campus de la Chantrerie
parmi de prestigieuses grandes coles :
le socle dune formidable aventure
de dveloppement. Lcole de design
est devenue un tablissement de rfrence
sur le territoire, en France et dans le monde
entier, avec 1200 tudiants en 2015 sur
ses 3 sites de Nantes, Shanghai et Delhi.
Le programme pdagogique sest
professionnalis et internationalis,
les partenariats avec les entreprises
et les institutions se sont consolids.
Les projets des tudiants voluent,
passant de la cration de concepts
de relles innovations tangibles.
Ltudiant futur designer, investi
d'une nouvelle responsabilit, comprend

dornavant que les ides mme
les plus gniales - ne suffisent pas
si l'on ne leur donne pas vie.
est ainsi devenue un centre dinnovation
o les designers sont entrepreneurs de leurs
projets au service des entreprises et de
la socit en gnral. Un lieu de rencontre
et de partage avec les disciplines les plus
diverses La cration de la chaire de
recherche par le design Environnements
connects en 2014 consacre cette
volution. Travailler l'mergence des ides
justes, leur donner sens et valeur, tel est
le rle cl du designer au moment o lavenir
est incertain et o la notion de progrs doit
tre redfinie.
Emmanuelle Gaudemer
President of L'cole de design
Nantes Atlantique,
Prsidente de L'cole de design
Nantes Atlantique
Christian Guellerin
Managing Director of L'cole de design
Nantes Atlantique,
Directeur de L'cole de design
Nantes Atlantique
EDITO I DITO
LCOLE DE DESIGN
NANTES ATLANTIQUE
STRONG LINKS WITH
THE BUSINESS WORLD
Our institution also provides business
services, and puts much effort into
promoting design: we offer internships,
work-study learning agreements,
prospective studies, collaborative projects,
themed events, trend-monitoring
and consultancy.
Four Centers for Design & Innovation bring
together experimental Design Labs, MDes
programs and seeding of innovative projects.
LOCALLY COMMITTED,
GLOBALLY CONNECTED
cole de design
Nantes Atlantique
is a non-profit
state-approved private higher
education institution in design
supported by the Nantes
Saint-Nazaire Chamber
of Commerce and Industry.
OUR ACTIVITIES
REVOLVE AROUND
4 MAIN VALUES THAT
LAY THE FOUNDATION
OF OUR VISION
OF DESIGN:
the recognition of creative workers
as true professionals;
the promotion of design as a strong
economic asset;
d
esign as an innovation-generating
process;
fostering a type of design that tackles
social, economic and environmental
issues in a responsible way.
4 ABOUT I PROPOS
As a result, our teaching activities are

based on numerous exchanges between
education, research and the business world,
thanks to closely-knit ties with the industry.
A VARIETY OF COURSES
& TEACHING METHODS
We specialize in teaching design
via standard courses, work-study
programs and continuing education:
Masters Degree in Design certified by
the French Ministry of Higher Education:
undergraduate courses are now divided
into 4 majors based on the different
design professions (Spatial Design,
Graphic Design, Interaction Design
and Product Design); postgraduate
courses are organized around topicoriented MDes programs focusing on
contemporary social and economic
issues, with possible double degrees;
work-study learning run by the Vocational
Training Center dedicated to Creation
and Industrial Innovation. These courses
lead to BTS (2-year vocational
diplomas), work-study Bachelors
degrees and Masters degree in Design;
continuing education.

was founded in 1988, and has been
located on the Atlanpole La Chantrerie
technological campus in Nantes (France)
since 1998. The only institution of its
kind in Western France, our school
has been following an international,
outward-looking policy for over
a decade:
internationalization of the curricula:
welcoming foreign students, facilitating
student exchanges to promote
the international dimension of our
Nantes-based site;
international development: China Studio
in Shanghai (China) and India Studio
in Delhi (India), and signing of international
partnerships to spread our know-how
on a worldwide scale;
gaining international fame: participating
in networks and international events
to give value to the projects carried
out by our students and the knowledge
produced within our institution.
is a member of a wide variety of
professional organizations and academic
networks. The many awards granted
to our students from some of the most
prestigious competitions across the globe,
as well as the careers held by our alumni,
stand as proof of the high quality of the
courses we offer.
cole de design
Nantes Atlantique
est un tablissement
denseignement suprieur priv
sous statut associatif ddi
aux mtiers du design, soutenu
par la Chambre de Commerce
et dIndustrie Nantes Saint-Nazaire
et reconnu par ltat.
LE PROJET DE LCOLE
EST CONSTRUIT
SUR 4 VALEURS
QUI FONDENT NOTRE
VISION DU DESIGN :
la professionnalisation des mtiers
de la cration ;
la valeur conomique du design ;
laffirmation du design comme
processus dinnovation ;
limportance dun design responsable
face aux enjeux socio-conomiques
et environnementaux.
Nos activits sont donc structures
autour dune organisation qui met en
uvre un processus constant dchanges
entre ducation, recherche et monde
de lentreprise.
DES MODES
DENSEIGNEMENT
DIVERSIFIS
Notre mtier principal est
lenseignement du design par
la voie acadmique, par la voie
de lalternance ou dans le cadre
de la formation continue :
e
nseignement dans le cadre du Diplme
de design bac + 5 vis par le ministre
de lEnseignement suprieur, aujourdhui
organis en cycle bachelor par grands
mtiers du design (espace, graphisme,
interactivit, produit) et en cycle master
par programmes thmatiques
dimension socio-conomique,
avec des doubles diplmes possibles ;
formation en alternance dans le cadre

du Centre de Formation des Apprentis
(CFA) cration et innovation industrielle,
dlivrant BTS, licences professionnelles
et formations de niveau master
en apprentissage ;
politique de notorit internationale:

participation aux rseaux et vnements
internationaux pour faire valoir
la qualit des projets et de la production
de connaissance de ltablissement.
formation continue.

est engage dans une varit dorganisations
professionnelles et de rseaux acadmiques.
La russite de nos tudiants dans
les concours les plus prestigieux et les
parcours professionnels de nos diplms
permettent aujourdhui de mesurer
la qualit de notre enseignement.
UN LIEN FORT
AVEC LE MONDE
DE LENTREPRISE
En outre, nous assurons une mission
de services aux entreprises et de promotion
du design : stages, contrats en alternance,
tudes prospectives, projets collaboratifs,
organisation dvnements thmatiques,
veille et conseil.
Quatre centres de design et dinnovation
thmatiques regroupent aujourdhui
Design Labs exprimentaux, programmes
pdagogiques et activits de soutien
linnovation.
UNE COLE ENGAGE

DANS SON TERRITOIRE
ET OUVERTE
LINTERNATIONAL
Cre en 1988, Lcole de design
Nantes Atlantique est localise sur
le campus technologique dAtlanpole
La Chantrerie, Nantes (France)
depuis 1998. Seul tablissement
de cette envergure dans lOuest
de la France, lcole poursuit
depuis plus de dix ans une politique
de dveloppement international :
[ ... teaching activities are based

on numerous exchanges between
education, research and
the business world... ]
[ ... une organisation qui met
en uvre un processus constant
dchanges entre ducation,
recherche et monde
de lentreprise...]
internationalisation des cursus :

accueil dtudiants trangers et changes
acadmiques pour renforcer la dimension
internationale du site nantais ;
d
veloppement international :
China Studio Shanghai (Chine) et
India Studio Delhi (Inde) et partenariats
internationaux pour diffuser le savoirfaire pdagogique de ltablissement
au-del de nos frontires ;
ABOUT I PROPOS
1
BUILDING UP
OUR EXPERTISE
RENFORCER
SON EXPERTISE
In order to strengthen the skills of our young
graduates in a design activity that integrates
socio-economic realities, our topic-based
Masters programs are organized in innovation
and design centers, structured around Design
Labs and design-led research chairs.
Pour renforcer l'expertise de nos jeunes
diplms dans une pratique de design inscrite
dans les ralits socio-conomiques,
nous organisons nos programmes thmatiques
de cycle master au sein de centres de design
et d'innovation, structurs autour de Design
Labs et de chaires de recherche par le design.
6 BUILDING UP OUR EXPERTISE I RENFORCER SON EXPERTISE
BUILDING UP OUR EXPERTISE I RENFORCER SON EXPERTISE
MEANINGFUL PARTNERSHIPS
DES PARTENARIATS SIGNIFICATIFS
Le Confluent, a private healthcare
group in Nantes, and Lcole
de design Nantes Atlantique signed
a 3-year framework agreement
on January 29, 2015; the agreement
includes the development of seminars
and prospective studies in the health
sector until 2018.
Le Confluent, groupe hospitalier priv
Nantes, et Lcole de design Nantes
Atlantique ont sign un accord
cadre de 3 ans, le 29 janvier 2015 ;
des sminaires et des tudes prospectives
dans le secteur de la sant seront ainsi
dvelopps jusquen 2018.
CARE
DESIGN LAB
A NEW DESIGN LAB FOCUSED ON HEALTH,
QUALITY OF LIFE & SOCIAL INNOVATION
UN NOUVEAU DESIGN LAB ORIENT SANT,
QUALIT DE VIE & INNOVATION SOCIALE
fter the creation

of the READi Design Lab
on Digital Culture,
the Sustainable Cities Design Lab
on the various aspects of Urban
Design and the New Eating Habits
Design Lab on Food Innovation,
has developed a new platform
devoted to health, quality of life
and social innovation.
prs la cration du READi

Design Lab sur la culture
numrique, du Ville durable
Design Lab sur les diffrents aspects
du design urbain et du Nouvelles
pratiques alimentaires Design Lab
sur les innovations dans le secteur
de lalimentation, Lcole de design
Nantes Atlantique dveloppe une
nouvelle plateforme ddie la sant,
la qualit de vie et linnovation sociale.
Since January 2014, the Responsible Innovation program at Lcole de design

Nantes Atlantique is backed up by a new research platform called Care.
Led by Gal Guilloux (engineer, designer, author of a doctoral thesis on the question
of integrating use value into design, and leading expert in the integration of users in design),
Care focuses its research activities on the user, independence and improvement of quality
of life for all, from children to the elderly. The close examination of these research
perspectives with the concrete involvement of targeted users has already enabled
Lcole de design Nantes Atlantique to sign high value-added partnerships at both a national
and international level. For example, the TANGO project (Towards A New InterGenerational
Openness), backed by the European Commission, was developed by students on the
Responsible Innovation Masters program and the Graphic Design undergraduate program
in collaboration with the Politecnico di Milano (Italy) and Aalto University School of Arts (Finland).
NB: Responsible Innovation was divided into two separate programs in 2015, Sustainable
Innovation and Health & Social Innovation.
Depuis janvier 2014, le programme Innovation responsable de Lcole de design
Nantes Atlantique, est adoss une nouvelle plateforme de recherche intitul Care.
Pilot par Gal Guilloux, ingnieur-designer auteur dune thse de doctorat sur la question
de lintgration de la valeur dusage dans le design et personnalit rfrente sur lintgration
des usagers dans la conception, Care centre ses axes de recherche sur lutilisateur, lautonomie
et lamlioration de la qualit de vie pour tous, des enfants aux personnes ges. La mise en
perspective de ces angles de recherche avec une implication concrte des utilisateurs cibls
a dj permis Lcole de design Nantes Atlantique de signer des partenariats haute valeur
ajoute, aussi bien au niveau national qu linternational. Le projet TANGO (Towards A New
InterGenerational Openness), soutenu par la Commission Europenne, a t ainsi ralis par
des tudiants du cycle master Innovation responsable et de loption design graphique en
cycle bachelor en collaboration avec le Politecnico di Milano (Italie) et Aalto University School
of Arts (Finlande).
N.B. : Innovation responsable a t spar en deux programmes distincts en 2015,

Sustainable Innovation et Innovation sociale & sant.

and the Grontople Autonomie
Longvit (Research Center for Aging)
signed a partnership agreement on
April 23, 2014 to work together on health
and well-being in senior citizens using
design methodologies.
9 PROJECTS
DEDICATED TO
THE SILVER ECONOMY
9 PROJETS DDIS
LA SILVER ECONOMY

et le Grontople Autonomie
Longvit ont sign une convention
de partenariat le 23 avril 2014 afin
de cooprer sur les thmes de la sant
et du bien-tre des sniors en sappuyant
sur les mthodologies du design.
Double grip carafe , carafe double poigne

/Audrey MARZIN
A DESIGN COMPETITION
FOR THE ELDERLY
UN CONCOURS
DE DESIGN POUR
LE GRAND GE
Wheelo / Batia BERTHO
Invited by the French Hospital

Federation (FHF), the Ministry for
the elderly and independent living,
and the Caisse nationale de
la solidarit pour lautonomie
(the French national funding agency
for the elderly and handicapped),
about twenty students from
the Responsible Innovation Masters
course worked on stigmatizing
conditions for elderly people.
The project combined compassionate
design and immersion in the field which
helped formalize innovations for products
identified by carers of the elderly (walking
frames, remote alarm systems, tableware,
hospital beds, etc.) In May 2013 at the
Salons de la sant et de lautonomie (Health
& Independence trade shows), five students
were awarded prizes by a jury made up of
federations, associations, the ministry,
the Pays de la Loire Center for Aging,
industrialists and specialist designers.
Invits par la Fdration Hospitalire

de France (FHF), le Ministre dlgu
charg des personnes ges
et de lautonomie et la Caisse nationale
de la solidarit pour lautonomie,
une vingtaine dtudiants du cycle
master Innovation responsable
ont travaill sur des situations
stigmatisantes pour le grand ge.
Un projet de design empathique
et dimmersion terrain qui a permis
de formaliser des innovations pour des
produits identifis par les accompagnateurs
de personnes ges (dambulateurs,
tlalarmes, vaisselle, lits mdicaliss).
loccasion des Salons de la sant
et de lautonomie de mai 2013, cinq
tudiants ont t prims par un jury
compos de fdrations, dassociations,
du ministre dlgu, du Grontople
de Pays de la Loire, dindustriels
et de designers spcialiss.
1st Prize, 1er Prix WHEELO Batia BERTHO 2nd Prize, 2e Prix BIJOU COMM Raphal GOUTE
3rd Prize, 3e Prix ADJUSTO Sola TAKAHASHI Special innovative material prize, Mention spciale
matriau innovant BRIO Vincent DERRIEN Special forward-looking innovation prize, Mention spciale
prospective QUADRU Paul JUIN
In September 2014, 9 projects

conducted by seven students from
the Responsible Innovation MDes
program, and two young graduates,
were met with great enthusiasm
by 70 stakeholders from the Silver
Economy market who attended
the exhibition at the Maison Rgionale
de lAutonomie et de la Longvit
in Nantes. Taking into account specific
needs and expectations of senior citizens,
the students came up with solutions
to improve the daily life of elderly people.
A tool to facilitate intergenerational
relationships, exploitation of knowledge,
adapted products, a dedicated application:
several projects could well be developed
thanks to the networking that took place
at the exhibition.
En septembre 2014, 9 projets
raliss par 7 tudiants du cycle
master Innovation responsable,
et 2 jeunes diplms, ont rencontr
un franc succs auprs de 70 acteurs
du march de la Silver conomie
prsents lors de lexposition
la Maison Rgionale de lAutonomie
et de la Longvit Nantes.
Entre besoins et attentes spcifiques
des sniors, les tudiants ont propos
des solutions pour amliorer le quotidien
des personnes ges. Facilitateur de mise
en relation intergnrationnelle, valorisation
des connaissances, produits adapts,
application ddie, plusieurs projets
pourraient bien voir le jour grce
aux rencontres qui se sont opres
lors de lexposition.
CONNECTED
ENVIRONMENTS
ENVIRONNEMENTS
CONNECTS
Design Research Chair on Connected Environments
Chaire de recherche par le design Banque Populaire Atlantique - LIPPI
EXPERIMENTING ON AN URBAN SCALE

LEXPRIMENTATION LCHELLE URBAINE
he know-how and
knowledge developed
in the READi Design
Lab and the Sustainable Cities
Design Lab, with a design approach
focused on the user and sustainable
innovation, open up vast prospects
for thinking up new services and
products in smart cities.
Cross-cutting skills for a process
of design-led prospective research!
e savoir-faire et les
connaissances dvelopps
au sein du READi Design
Lab et du Ville durable Design Lab,
avec une approche de conception
centre sur lusager et linnovation
durable, ouvrent des perspectives
immenses pour penser de nouveaux
services et produits au sein de la
ville intelligente . Des comptences
transdisciplinaires pour une dmarche
de recherche-prospective par le design !
The prospective work carried out by the READi Design Lab with Toulouse-based
start-up Sigfox on the Internet of Things, and the Sustainable Cities Design Lab
on the role of banks with Banque Populaire Atlantique, is being extended.
The Banque Populaire Atlantique-LIPPI Chair on Connected Environments
is beginning its experimental work with the support of two partners who know
all about tomorrows challenges. On June 23, 2014, Olivier de Marignan (General Director
of Banque Populaire Atlantique), Julien Lippi (Managing Director of French company LIPPI)
and Christian Guellerin (Director of Lcole de design Nantes Atlantique) signed an agreement
for the schools first research chair. The signature took place at the Creative Arts District Cluster
(SAMOA) in Nantes. Urban-scale experiments on systems for capturing and measuring data
in urban areas, based on hypotheses defined by a service design approach, therefore serve as
a base for a prospective study of uses related to urban issues (transport, energy, commerce,
leisure activities, economic activities, etc.). Operational demonstrators which make it possible
to generate new knowledge, both in terms of innovation methodologies and use assessments.
This has a real added economic value which should lead to the creation of innovative companies!
Prolongement des travaux prospectifs effectus par le READi Design Lab
avec la startup toulousaine Sigfox dans le domaine de linternet des Objets
et par le Ville durable Design Lab sur le rle de lagence bancaire avec la Banque
Populaire Atlantique, la chaire Environnements connects Banque Populaire
Atlantique - LIPPI entame ses exprimentations avec le soutien de deux
partenaires convaincus des enjeux de demain. Le 23 juin 2014, Olivier de Marignan
(directeur gnral de la Banque Populaire Atlantique), Julien Lippi (directeur gnral de
la socit LIPPI) et Christian Guellerin (directeur gnral de Lcole de design Nantes
Atlantique) ont sign au Cluster du Quartier de la cration (SAMOA), une convention pour
cette premire chaire de recherche de lcole. Ainsi, des exprimentations lchelle urbaine
autour des systmes de captation et de mesures dans lespace urbain, partir dhypothses
dusage dfinies par une approche de design de service, servent de socle une prospective
dutilisation lie aux enjeux urbains (transports, nergie, commerce, loisirs, activits conomiques, etc.).
Des dmonstrateurs oprationnels qui permettent dentrevoir des connaissances nouvelles,
autant en termes de mthodologie dinnovation que dvaluations des usages. Une vritable
valeur ajoute conomique qui devrait dboucher sur la cration dentreprises innovantes !
A DESIGN-LED
RESEARCH CHAIR
ON THE DIGITAL
TRANSFORMATION
OF CITIES
UNE CHAIRE
DE RECHERCHE
PAR LE DESIGN
SUR LA MUTATION
NUMRIQUE
DES VILLES
The Banque Populaire Atlantique LIPPI Chair on Connected Environments
is a three-year program enabling
to consolidate and expand its expertise
on experimental research on capture
and measurement systems in urban
areas a real source of urban
transformation. Hardly a day goes
by when the subject of digital technology
doesnt come up from an ethical and
methodological point of view, thanks
to the opportunities offered by generalized
data capture. An inescapable turning point
in the evolution of our society, this digital
revolution is the object of the chair.
Its purpose is to share methodologies for
designing connected services or spaces,
particularly with respect to planning urban
or public spaces. Constant monitoring,
final degree projects, workshops, specific
experiments and publications not only our
SMART CITY:
CONFERENCE
FOR A NEW KIND
OF URBAN DESIGN
SMART CITY :
CONFRENCE
POUR UN NOUVEAU
DESIGN URBAIN
founding partners but also many other

stakeholders have demonstrated their
interest in contributing to this research,
such as UTSEUS (Sino-European School
of Technology of Shanghai University),
Universit de Nantes, the Loire-Atlantique
Dpartement and the Quartier de la cration
(the Creative Arts District).
La chaire Environnements connects
Banque Populaire Atlantique LIPPI
est un programme sur trois ans
permettant daffirmer lexpertise
de Lcole de design Nantes Atlantique
sur la recherche exprimentale
autour des systmes de captation
et de mesures dans lespace urbain,
vritable source de mutation des villes.
Il ne se passe plus un jour sans que
la question du numrique ne se pose
sur le plan thique et mthodologique
par les possibilits de captation gnralise
In January 2015, an initial Decoding

Session took place in Nantes.
For this first exploratory conference
on the digital transformation of cities,
Bruno Marzloff, sociologist, futurist
and director of research firm Chronos,
gave a talk on the subject of work:
working from home, on public transport
or coworking how flexible working spaces
can respond to workers changing needs?
des donnes. Saffirmant comme un virage

incontournable dans lvolution de notre
socit, cette rvolution numrique est
lobjet de la chaire. Elle a pour objectif
de partager des mthodologies
de conception de services ou despaces
connects, notamment au niveau
des agencements despaces urbains
ou publics. Veille constante, projets de fin
dtudes, workshops, exprimentations
et publications spcifiques, au-del
de nos partenaires fondateurs, de nombreux
acteurs ont manifest leur intrt pour
contribuer ces recherches comme
lUTSEUS (Universit de Technologie SinoEuropenne de Shanghai), lUniversit de
Nantes, le Dpartement de Loire-Atlantique
ou encore le Quartier de la cration.
En janvier 2015, un premier

Dcryptage info a eu lieu Nantes.
Pour cette premire confrence exploratoire
sur les mutations de la ville lies au
numrique, Bruno Marzloff, sociologue
et prospectiviste, directeur du cabinet
dtudes Chronos, est intervenu
sur la question du travail ; entre travail
domicile, dans les transports ou
en coworking, comment une agilit
des espaces peut-elle rpondre celle
des travailleurs ?
11
INFORMATION
DESIGN
DESIGN
AT THE SERVICE
OF INFORMATION
LE DESIGN AU SERVICE
DE LINFORMATION
The progression in the quantity
and diversity of information at our
fingertips, particularly since the advent
of Web 2.0 and Open Data, calls for
methods and tools to help us interpret
this information. The Information Design
course (part of the Digital Culture MDes
programs offered by Lcole de design
Nantes Atlantique) is based on research
combining data formatting and design
of innovative services. Run by Matthias
Rischewski, this program also examines
the topics of semiology, modes of
interaction (HMI) or data-inspired services
by creating graphic, static and dynamic
representations, in order to understand
and interpret complex phenomena.
In other words, how raw data can be
transformed into interactive applications
which can be used in many different contexts.
2
La Fabrique
/ Lola CHARPENTIER
Lvolution de la quantit
et de la diversit des informations
disponibles, notamment par
lavnement du Web 2.0 et louverture
des donnes numriques,
impliquent des mthodes et des
outils pour faciliter linterprtation
informationnelle. Le programme
Information Design du cycle master
Culture numrique de Lcole de design
Nantes Atlantique sarticule autour de
recherches alliant mise en forme des
informations et conception de services
innovants. Pilot par Matthias Rischewski,

ce programme aborde galement les
approches smiologiques, de modalit
dinteraction (IHM), ou de conception
de services (data-inspired services)
en dveloppant des reprsentations
graphiques, statiques et dynamiques,
pour la comprhension et linterprtation
de phnomnes complexes. Ou comment
les donnes brutes se transforment en
applications interactives adaptes des
contextes dusage varis.
OPEN DATA
DataLab presentation at l'Htel de Rgion

Pays de la Loire, prsentation DataLab
lHtel de Rgion des Pays de la Loire
Once it has been shaped by statistical

and graphic processes, Open Data offers
a multitude of possibilities for creating
innovative services which are tailormade for current information realities.
Staff and students from the READi Design
Lab have been supporting the open data
initiative in the Pays de la Loire region since
2012. They regularly take part in events
such as the hackathon to transform data
sets into services and they have joined
forces with the non-profit organisation
Libertic to organize a creative session
on setting up a datalab which will focus
on developing the economic and social
value of data and promoting a culture
of openness.
Une fois faonne par le biais de

traitements statistiques et graphiques,
louverture des donnes numriques
Open Data offre diverses possibilits
de crations de services innovants
adaptes aux ralits actuelles
de nos modes dinformation.
Encadrants et tudiants du READi Design
Lab, accompagnent depuis 2012 linitiative
de mise disposition de donnes de la Rgion
Pays de la Loire. Ils participent rgulirement
des vnements de type hackathon
pour transposer des jeux de donnes en
services, et se sont joints l'association
Libertic pour lanimation dune session
crative sur la mise en place dun datalab
orient vers le dveloppement des valeurs
conomiques et sociales des donnes
et la culture de louverture.
WORKING CLOSELY
WITH COMPANIES
COLLABORER
AVEC LENTREPRISE
The schools philosophy is built on
project-based and project-led learning and
hinges on cooperation between the school
and companies. Internships are an excellent
opportunity for students to experience
a business environment and to prepare
for their future career.
La philosophie de l'cole repose sur une
pdagogie du projet par le projet base sur
la collaboration entre l'cole et l'entreprise.
Les stages sont une excellente opportunit pour
les tudiants de se confronter au contexte de
l'entreprise et de prparer leur vie professionnelle.
FROM INTERN TO EMPLOYEE

DU STATUT DE STAGIAIRE
CELUI DE SALARI
INTERNSHIPS
STAGES
Falcon 5X / Dassault Aviation
TALENT, INTERNSHIPS, RECRUITMENT

UN TALENT, DES STAGES, UN RECRUTEMENT
hat is the cornerstone

of a successful
education for students?
Gaining course-related skills,
developing their own unique
talent as a designer and making
a successful transition into the world
of work. To ensure a complete
learning program, the school
has implemented a professional
internship policy to make it easier
for graduates to find their first job.
To make the most of their studies at Lcole de design Nantes Atlantique,

students must have a solid understanding of the business world and the fields
of design-led innovation appropriate to the company, depending on their interests.
Our teaching program allows for progressive immersion in the professional world
of creation by offering three internship periods between the second and final year of study.
The internship in the first year of the MDes program must be carried out abroad, either
in a company or a partner school. This organization is ideal for trying out different types
of company (in-house design, agencies, SMEs, etc.) and helps define the best strategic
choice for the final internship. This is a very important consideration since over half of our
graduates have a job at the end of their studies and, for a large majority (85%), it is thanks
to their final internship. The school gives students help and guidance throughout the
process and works closely with them in their search for internships. The recruiter should
immediately be able to recognize the potential of a student from the organization and
layout of their curriculum vitae and portfolio, but also from their professional and creative
attitude particularly when first contacting the company.
e gage dune scolarit

russie pour un tudiant ?
Acqurir les comptences
lies sa formation, dvelopper
son propre talent de designer
et russir son entre dans le monde
professionnel. Pour un cursus complet,
lcole a mis en place une politique
de stages en entreprise pour favoriser
laccs un premier emploi.
Russir pleinement son cursus au sein de Lcole de design Nantes Atlantique,

cest aussi apprhender de manire concrte le monde du travail et les champs
dinnovations par le design applicables dans lentreprise, selon la sensibilit
des tudiants. Notre programme pdagogique permet une immersion progressive
dans le monde professionnel de la cration en proposant trois priodes de stages entre
la deuxime et la dernire anne dtudes. Le stage de premire anne de cycle master
est obligatoirement raliser linternational, en entreprise ou en sjour dtudes.
Cette chronologie, idale pour tester diffrentes typologies dentreprises (design intgr,
agences, TPE, PME, etc.), aide dfinir le meilleur choix stratgique pour le stage final.
Un enjeu de taille puisque plus de la moiti de nos diplms ont un emploi la fin de leurs
tudes et la trs grande majorit (85%) le doit au stage de fin dtudes. Lcole encadre
ltudiant tout au long de son parcours en accompagnant troitement la recherche de
stages. Le recruteur doit voir instantanment le potentiel dun(e) tudiant(e) par lorganisation,
le graphisme de son curriculum vitae et du portfolio mais galement par une attitude
professionnelle et crative, notamment lors de la prise de contact avec lentreprise.
14 WORKING CLOSELY WITH COMPANIES I COLLABORER AVEC LENTREPRISE
For nearly one student in two,

the final internship (4 to 6 months
in the final year of the MDes program)
leads to a job in the company in which
they are placed. The choice of the
company is therefore crucial
for the student. For Vincent Verneyre,
Head of Innovation at Dassault Aviation,
these internships are the opportunity for
students to put their academic learning
into practice in a professional environment,
to detect their potential and bring a new
perspective to the company. Of the two
interns from Lcole de design Nantes
Atlantique taken on in the past two years,
one has a permanent contract and the
other is still working in the department via
INTERACTION
DESIGN: A MAJOR
INDUSTRIAL
CHALLENGE
LE DESIGN
DINTERACTIVIT,
UN ENJEU
INDUSTRIEL
C Dans LAir / App for the TV Show C Dans L'Air,

application pour l'mission tl C Dans L'Air
/ Rahman KALFANE, Nadim RAAD
Les Dglingos / Globe Trotoys / Charlotte GRARD (Alumni 2009)
a service company. For Charlotte Grard,

2009 alumni and product designer/stylist
at Globe Trotoys, motivation is essential.
For small companies like this one which are
on a human scale, the students versatility
is a much-appreciated added value.
Pour prs dun tudiant sur 2,
le stage de fin dtudes (4 6 mois
lors de la dernire anne du cycle
master) dbouche sur un emploi dans
lentreprise qui la accueilli. Le choix
de lentreprise est donc prpondrant
pour ltudiant. Pour Vincent Verneyre,
responsable innovation de Dassault
Aviation, ces stages permettent de mettre
en pratique lapproche acadmique des
tudiants dans un milieu professionnel,

de dtecter leur potentiel et dapporter
un regard nouveau sur lentreprise.
Sur les deux stagiaires de Lcole
de design Nantes Atlantique intgrs
ces deux dernires annes, lun est en CDI,
lautre travaille toujours au sein du service
via une socit de prestation de services.
Pour Charlotte Grard, alumni 2009
et designer produit / styliste chez Globe
Trotoys, la motivation est essentielle.
Dans cette entreprise taille humaine,
la polyvalence des tudiants est une
valeur ajoute remarque.
Although information technologies have been part of our everyday lives

for over twenty years, interaction design remains a key factor in digital innovation
and the design of interactive products and services. Since 1999, Lcole de
design Nantes Atlantique has been developing its training program in the
field of interaction design. In 2010, it created the READi laboratory for research and
experimentation; a winning combination of pedagogy and top-level expertise which is rated
by both partner companies and companies who take interns. Websites, mobile applications,
intuitive browsing on touch screens, information mapping, applications using virtual
or augmented reality the pedagogy is based on a highly innovative approach which has
already won over many companies like Orange, Bodet, VIF, Alcatel Lucent, Wiztivi,
La Banque Populaire, Technicolor, Le Relais Thalasso de la Baule, Sigma, Google,
Faber Novel, Dassault Systmes, Ripple Motion, Microsoft, By Volta and Capgemini.
Si les technologies de linformation se sont installes dans notre quotidien depuis
une vingtaine dannes, le design dinteractivit reste un enjeu majeur dans
linnovation numrique et la conception de produits et services interactifs.
Depuis 1999, Lcole de design Nantes Atlantique a dvelopp des offres
de formation dans le domaine de linteractivit. En 2010, elle a cr le laboratoire
de recherche et dexprimentation READi ; une pdagogie gagnante et une expertise
reconnue au meilleur niveau par les entreprises partenaires ou les entreprises accueillant
des stagiaires. Sites Web, applications sur mobiles, navigations intuitives sur des dispositifs
tactiles, cartographies de linformation ou encore applications de ralit virtuelle ou augmente,
lapproche pdagogique sinscrit dans une dmarche dinnovation qui a dj sduit nombre
dentreprises comme Orange, Bodet, VIF, Alcatel Lucent, Wiztivi, La Banque Populaire,
Technicolor, Le Relais Thalasso de la Baule, Sigma, Google, Faber Novel, Dassault Systmes,
Ripple Motion, Microsoft, By Volta ou encore Capgemini.
WORKING CLOSELY WITH COMPANIES I COLLABORER AVEC LENTREPRISE
15
RECIPROCITY
AND INNOVATION
RCIPROCIT
ET INNOVATION
CONCRETE PROPOSALS
FOR NANTES HABITAT
PROPOSITIONS
CONCRTES POUR
NANTES HABITAT
Nantes Habitat, the largest provider
of social housing in the Nantes area,
set a formidable challenge for
Mutations of the Built Environment
MDes students: to design temporary
housing suited to a context of major
rehabilitation of urban heritage.
Mission accomplished: the consideration
of practical constraints such as the
expectations of inhabitants and users,
limited space and budget, shared

facilities and the organization of space
with appropriate furniture, resulted in a
design brief for a wider consultation on
temporary housing. A three-year win-win
partnership in which Nantes Habitat has
been exemplary on every front: resource
people, shared workshops to produce
practical and viable proposals, transition
from the creation to a real innovation
that can be prototyped on the market.
Nantes Habitat, premier bailleur
de logements sociaux sur la rgion
nantaise, a lanc un dfi de taille aux
tudiants de 1re anne cycle master
Mutations du cadre bti : proposer
des logements temporaires adapts
un contexte de travaux lourds
de rhabilitation du patrimoine.
PENHOT TRAIN
STATION: DESIGN
AT THE SERVICE
OF PUBLIC POLICY
GARE DE PENHOT :
LE DESIGN
AU SERVICE
DES POLITIQUES
PUBLIQUES
Penhot / Sylvain TOLDO & Antoine LEMESLE
In the last few years, design

has gone far beyond the scope
of industrial creation to become
a discipline which facilitates discussion
with citizens about public projects.
Thus, Carole Garry, Head of the Citizens
Rail program in the Pays de la Loire
region, approached Lcole de design
Nantes Atlantique to ask for its involvement
in a project where design is a mediator
between a local authority and the citizens.
Eighteen 3rd year undergraduate students
in Spatial Design (supervised by Lydie
Morand and David Comy) worked on the
project and came up with nine concepts
for the rehabilitation of Penhot train
station in Saint-Nazaire. The station has

become an example of design at the service
of public policy. In the spring of 2013, this
joint project with RFF, Gares et ConnexionsSNCF and the Pays de la Loire region gave
rise to a meeting involving all the project
stakeholders. In the course of this meeting,
the feedback from the public consultation
was analyzed and one of the proposed
concepts was selected. Sylvain Toldo and
Antoine Lemesle, the students behind the
successful project, were able to monitor
the projects progress and explain their
intentions regarding the concept
to all the stakeholders.
16 WORKING CLOSELY WITH COMPANIES I COLLABORER AVEC LENTREPRISE
Pari tenu, puisque la prise en compte

des contraintes relles telles que les
attentes des habitants et des usagers,
comme celles de lespace et des cots,
la mutualisation des espaces de services
ou encore lorganisation de lespace
par un mobilier appropri ont permis
de dfinir un cahier des charges pour
une consultation plus large autour
du logement temporaire. Un partenariat
sur trois ans gagnant-gagnant o Nantes
Habitat a en tous points t exemplaire :
personnes ressources, ateliers partags
pour faire merger des propositions
concrtes et ralisables, passage
de la cration une innovation vritable
et prototypable sur le march.
Depuis quelques annes, le design

a largement dpass le primtre
de la cration industrielle pour
devenir une discipline qui permet
de dialoguer avec les citoyens
sur des projets publics.
Ainsi Carole Garry, en charge du
programme Citizens Rail la Rgion Pays
de la Loire, est venue solliciter Lcole de
design Nantes Atlantique pour limpliquer
dans un processus de projet o le design
est un mdiateur entre une collectivit
et les citoyens. La gare de Penhot
Saint-Nazaire, o 18 tudiants
de 3e anne du cycle bachelor design
despace (encadrs par Lydie Morand
et David Comy) sont intervenus pour
proposer neuf concepts de rhabilitation
de la gare, est devenue un exemple
de design au service des politiques
publiques. Cette collaboration avec RFF,
Gares et Connexions-SNCF et la Rgion
Pays de la Loire a donn lieu au cours
du printemps 2013 une runion
associant toutes les parties prenantes
du projet et a permis de tenir compte
des retours de la consultation publique et
doprer un choix autour dun des concepts
proposs. Sylvain Toldo et Antoine Lemesle,
tudiants lorigine du projet retenu, ont pu
suivre lvolution du projet et transmettre
les intentions de leur concept lensemble
des partenaires impliqus.
3
DRIVING
INNOVATION
PROVOQUER
LINNOVATION
Innovation and design continually enrich
and inspire one another. By demonstrating
a committed approach to new uses,
L'cole de design provides students
with the raw materials necessary to think
outside the box and generate innovative projects.
Innovation et design s'alimentent mutuellement.
En offrant une vision engage des nouveaux
usages, L'cole de design procure ses
tudiants la matire premire indispensable
pour faire natre des projets qui sortent
des sentiers battus.
DIGITAL CULTURE:
CULTURE NUMERIQUE :
NANTES DIGITAL WEEK
DESSiiN DIPLOMA
D.U. DESSiiN
PROTOTYPING TOMORROWS SERVICE-OBJECTS
PROTOTYPER LES OBJETS-SERVICES DE DEMAIN
he separation between
engineering and design
at Lcole de design
Nantes Atlantique will soon
be a thing of the past and the result
is a diploma dedicated to connected
objects: the DESSiiN diploma.
The goal is to achieve
cross-disciplinarity, encourage
entrepreneurship and promote
future innovation!
approche de
dcloisonnement
entre ingnierie et design
de Lcole de design Nantes
Atlantique donne naissance un
diplme ddi aux objets connects :
le D.U. DESSiiN. Une ambition
de transdisciplinarit vocation
entrepreneuriale porteuse pour
linnovation future !
Since September 2014, student designers and engineers have been working
together on the university diploma DESSiiN (DESign of Innovative Interactive
Services: Communicating Objects & Tangible Interfaces), co-organized by Lcole
de design Nantes Atlantique, Tlcom Bretagne and lUniversit de Nantes
(Polytech Nantes and IEMN-IAE). Cross-disciplinary teams are working to develop
new connected objects, prior to the creation of the future university complex which is due
to open in 2017 in the Quartier de la Cration (Nantes). Skills in design, IT, electronics
and telecommunications are combined in design projects for connected objects/services.
With a project-based pedagogical approach designed to promote entrepreneurship,
teaching is built around three dimensions: use (taking into account societal and
anthropological matters), design and management, based on cooperation between
designers and engineers and the technology to exploit the opportunities offered in the
field of human-machine interactions. Open to students from the three co-founding
establishments, the course uses the cross-fertilization of skills to anticipate tomorrows
innovative services and build on the potential of connected objects.
Depuis septembre 2014, tudiants designers et lves ingnieurs collaborent
dans le cadre du Diplme Universitaire DESSiiN (DESign de Services Interactifs
Innovants Objets communicants & Interfaces tangibles) co-organis par Lcole
de design Nantes Atlantique, Tlcom Bretagne et lUniversit de Nantes
(Polytech Nantes et IEMN-IAE). Des quipes pluridisciplinaires travaillent lmergence
de nouveaux objets connects, en amont de la cration du futur ple universitaire ddi
prvu pour 2017 au sein du Quartier de la cration (Nantes). Des comptences en design,
informatique, lectronique et tlcoms sont ainsi combines dans des projets de conception
dobjets/services connects . Inscrit dans une dimension pdagogique par projet vocation
entrepreneuriale, lenseignement sopre autour de trois dimensions : lusage, avec une rflexion
socitale et anthropologique ; la conception & le management, autour de la coopration
entre designers et ingnieurs et la technologie pour apprhender les possibilits offertes
dans le domaine des interactions homme-machine. Une formation aux croisements fertiles,
ouverte aux tudiants des trois entits, pour prfigurer les services innovants de demain
en sappuyant sur les potentialits des objets connects.
18 DRIVING INNOVATION I PROVOQUER LINNOVATION
Nantes confirms its status as

a digital city with Nantes Digital
Week (12-21 September 2014)
which combines a series of events
organized around the international
scientific colloquium Digital
Intelligence and the modern music
festival Scopitone. The school,
a partner of Digital Intelligence, is an active
participant through the activities of its
READi Design Lab and the design-led
research chair on Connected Environments
with Banque Populaire Atlantique
and LIPPI. A workshop was organized
to unite the future students of DESSiiN
diploma, designers and engineers, who
spent two days designing and formalizing
their first prospective project on connected
objects, using experimental and creative
research in interaction design.
Nantes confirme sa position de

mtropole numrique avec la Nantes
Digital Week (12-21 septembre 2014)
qui agrge une srie dvnements
autour du colloque scientifique
international Digital Intelligence
et du festival de musiques actuelles
Scopitone. Lcole, partenaire de Digital
Intelligence, apporte sa participation
active dans le cadre des activits
de READi Design Lab et de la chaire
de recherche par le design Environnements
connects Banque Populaire Atlantique - LIPPI.
Lorganisation dun workshop

a runi les futurs tudiants du D.U.
DESSiiN, designers et ingnieurs qui ont
conu et formalis en deux jours leur
premier projet prospectif dobjet connect
avec une recherche exprimentale
et crative en design dinteractivit.
MEMORANDUM
OF UNDERSTANDING
WITH TLCOM
BRETAGNE
PROTOCOLE DACCORD
AVEC TLCOM
BRETAGNE
la slection et le co-encadrement
dtudiants diplms de l'cole
pour des thses de doctorat.
to achieve greater interdisciplinarity

in the fields of digital technology, health,
environment, design, humanities
and social sciences
After creating a double diploma

in 2011, Lcole de design Nantes
Atlantique and Tlcom Bretagne
signed a new partnership in 2014.
This memorandum of understanding
sets the direction for the joint creation
of a research-based master's degree
in Innovative and Interactive Service
Design. It also sets the criteria for
the acceptance, selection and joint
supervision of graduates from the school
for doctoral theses.
UNIVERSIT DE NANTES
AN INTERDISCIPLINARY
PARTNERSHIP
UNIVERSIT DE NANTES,
UN PARTENARIAT
INTERDISCIPLINAIRE
Aprs la cration dun double diplme

en 2011, Lcole de design Nantes
Atlantique et Tlcom Bretagne
signent en 2014 un nouveau partenariat.
Ce protocole daccord fixe les orientations
pour la cration commune dun Master
de Recherche en Design de Services
Interactifs Innovants ainsi que sur laccueil,
En fvrier 2014, lUniversit de Nantes

et Lcole de design Nantes Atlantique
ont souhait formaliser et approfondir
leur partenariat dj dense en termes
de collaborations existantes et
de convergences envisages en
formation, recherche et innovation.
La signature dune alliance stratgique
rapproche dornavant les deux
tablissements tant lchelle rgionale,
nationale que internationale et vise
plus dinterdisciplinarit, dans les
thmatiques du numrique, de la sant,
de lenvironnement, du design et des
sciences humaines et sociales
In February 2014, l'Universit de

Nantes and Lcole de design Nantes
Atlantique decided to formalize and
strengthen their partnership which
was already strong in terms of existing
and planned joint projects in training,
research and innovation. The signature
of a strategic alliance now brings both
structures even closer, on a regional,
national and international level. It seeks
DRIVING INNOVATION I PROVOQUER LINNOVATION
19
SURVIVAL
6 PROJECTS
ON SHOW
SURVIVAL,
6 PROJETS
EXPOSS
FOOD
DESIGN,
A FIELD OF
EXPLORATION
DESIGN
ALIMENTAIRE,
UN TERRAIN
D'EXPLOITATION
A
Grandma's Design competition, concours Grandma's Design (2013)
he New Eating Habits

MDes program at Lcole
de design Nantes Atlantique
offers a wealth of possibilities.
Competitions, awards, trade fairs
The students have demonstrated in
many ways the significance of their
field of exploration. We take a look
back at a few success stories.
e cycle master Nouvelles

pratiques alimentaires
de Lcole de design Nantes
Atlantique offre de nombreuses
possibilits. Concours, trophes,
salons Les tudiants ont dmontr
bien des gards la pertinence
de leur domaine dexploration.
Retour sur quelques succs.
The success of our students at

food design events demonstrates
the innovation and open-mindedness
of the schools pedagogy.
At Ecotrophelia, the student awards
for food innovation which took place in
July 2014, two projects co-designed by
students from the school and from Oniris
(School of Veterinary Medicine, Food
Science and Engineering) won four of the
eight prizes awarded. Previously in 2013,
seven teams of students from the New
Eating Habits Design Lab took part in the
European competition Grandmas Design.
Faced with the challenge of combining
heritage, cultural identities, food and
innovation in their creation, two teams
were honored. In 2014, the International
Class joined forces with the Centre
Culinaire Contemporain (Contemporary
Culinary Center) in Rennes as part
of the Moke up project which consists
in developing a design project in vivo.
The school also participates in trade
fairs for food professionals. Nine student
projects based on themes specific
to Nantes and incorporating identity,
food production and presentation were
presented to the public at Serbotel
(Nantes, 2013) to showcase how design
can respond to the problems faced
by restaurateurs.
Les russites de nos tudiants lors

de manifestations en relation avec
le design alimentaire dmontrent les
dimensions dinnovation et douverture
de la pdagogie de lcole.
Lors des Trophes tudiants de linnovation
alimentaire Ecotrophelia en juillet 2014,
deux projets co-conus par des tudiants
de lcole et dOniris, lcole vtrinaire
agroalimentaire et de lalimentation, ont
remport quatre prix sur les huit distribus.
Prcdemment, en 2013, sept quipes
dtudiants associs au Design Lab
Nouvelles Pratiques Alimentaires ont
particip au concours europen Grandmas
Design. Invites associer patrimoine,
identits culturelles, alimentation et
innovation dans leur cration, deux quipes
ont t honores. En 2014, la Classe
internationale collabore avec le Centre
Culinaire Contemporain de Rennes dans
le cadre du projet Moke up dont le principe
consiste dvelopper un projet de design
In vivo. Lcole participe galement des
salons orients mtiers de bouche .
Neuf projets dtudiants bass sur une
spcificit nantaise combinant identit,
travail de laliment et mode de prsentation
ont t ainsi prsents au public Serbotel
(Nantes, 2013) pour illustrer la faon dont
le design rpond aux problmatiques
des restaurateurs.
t the 53rd Milan Design

Week in April 2014,
34 of the schools
promising undergraduate students
in Product Design showed
off six creations on the theme
of Survival to professionals
and the general public at the
Satellite exhibition. The project
showcased the creative potential
of the students and promoted
the schools pedagogical approach,
in particular its use-oriented
methodologies.
ors de la 53 e dition
du Salon du mobilier
(Italie), en avril 2014,
34 tudiants prometteurs en cycle
bachelor design produit de lcole
ont propos aux professionnels
et au public du Salone Satellite
six ralisations sur la thmatique
Survival . Un projet vnementiel
qui permet de mettre en avant
le potentiel cratif des tudiants
et de valoriser lapproche pdagogique
notamment en termes de mthodologie
centre sur lusage.
A PROJECT
BACKED
BY ARMOR GROUP
UN PROJET
SOUTENU
PAR LE GROUPE
ARMOR
1 - Armadillo: a backpack which can

be transformed to create a reassuring
environment for someone waiting
to be rescued. Un sac dos qui se
transforme afin de crer un environnement
rassurant pour une personne en attente
de secours.
2 - Hydrana: a concept for providing
food and water in the hours following
a disaster. Un concept pour boire
et manger dans les heures qui suivent
une catastrophe.
3 - Orion: a powerful and multi-function
LED lamp that can be used in any situation
or position. Une lampe LED puissante
et multifonction utilisable dans nimporte
quel contexte et position. Winner of
an APCI toile de lObserveur 2015.
toile de lObserveur APCI 2015.
4 - Puppaluz: a psychologically and

physically protective cocoon which
is comfortable, fun and restful. Une bulle
de protection psychologique et physique
confortable, propice au jeu et au repos.
5 - Vestas: a portable wood-burner
using methane produced by compost.
Un pole transportable utilisant
le mthane produit par du composte.
6 - Witness: a concept which allows
disaster survivors to write down their
thoughts and feelings into a capsule
placed on a mast. Together the masts
form a memorial. Une solution factuelle
qui propose aux survivants dune
catastrophe dinscrire leurs rflexions
et penses dans une capsule place
sur un mat. Lensemble des mats forme
un mmorial.
Armor has been a privileged partner of Lcole de design Nantes Atlantique

since 2013, and continues to back projects such as Survival, bringing innovative and
groundbreaking solutions to promote the emergence of new models through its Beautiful
Light Project dedicated to organic photovoltaic technology (OPV).
Depuis 2013, Armor est un partenaire privilgi de Lcole de design Nantes
Atlantique et continue soutenir des projets comme Survival en apportant, travers
son Beautiful Light Project ddi la technologie photovoltaque organique (OPV),
des solutions innovantes et de rupture pour impulser lmergence de nouveaux modles.
DRIVING INNOVATION I PROVOQUER LINNOVATION
21
AWARDS
& COMPETITIONS
RCOMPENSES
ET PRIX
Laval Virtual 2014 1st prize for graphic design,

1er prix du graphisme Simon BERTRAND,
Corentin FATUS, Vincent LORANT, Overflown
International Collegiate Prize Virtual Reality Contest
+ Virtual Fantasy Prize for best demonstration,
Prix International collegiate Virtual Reality Contest
+ Prix Virtual Fantasy de la meilleure dmonstration
Grgoire DAVENAS, Benot SENAND,
Marc TEYSSIER Stuart
IVRC 2014 (International collegiate Virtual
Reality Contest - Japan) Special Jury Prize,
Prix spcial du jury Simon BERTRAND, Corentin
FATUS, Vincent LORANT Overflown
Design Meets Movement by Linak
1st European prize, 1er prix europen Valentin
JOUBERT Wavo
2014
Verallia Competition, Concours Verallia

Peoples Choice Award, Prix du Public Marine
LE RAZAVET Atable
Observeur du design 2015 Star, toile Alexandra

ABIDJI, Ugo JANISZEWSKI, Bastien HENRY,
Lonard GRIGN, Anouk MALGRANGE, Louise
TESSON Orion
Solar Decathlon Europe 2nd place in the

Grand Prix + 3rd place for the Household
function prize, 2e place du Grand Prix + 3e
place du prix "Fonctionnement de la Maison"
Hadrien CATHELINEAU, Alice CONQUAND,
Myrtille DROUET, Alex JACOTTIN, Katel LE
BIHAN, Alexandre LEDUC, Yoann LEGAIGNOUX,
Cyril LEROUX, Sandra PELLETIER, Thibaut
ROUGANNE, Simon VIAU Philas
Bouygues Telecom Challenge 1st prize,

1er prix Dorian GRAU, Emmanuel JULLIOT, Corentin
ARNAUD Application The shop that looks after
you, La boutique qui soccupe de vous
Generation Sustainable Development
Competition, Concours Gnration
Dveloppement Durable 1st prize, 1er prix
Myrtille DROUET MicrHome
Le Choix funraire 1st prize, 1er prix
Teddy LAUNAY Tombstone
GoogleGlass Camp Bank 1st prize, 1er prix
Clment AUPIAIS, Amandine DUGRAIN Iris
Prize for sustainable design, Prix du design
durable 1st prize, 1er prix Alexandra ABIDJI,
Ugo JANISZEWSKI Chrysalis
Herta Competition, Concours Herta 1st prize,
1er prix La ROUSSE Battered mix tempura
Startup Weekend Nantes 1st prize, 1 prix
Antoine MAZENOT Red Step
er
Hyblab Datasport 1st prize, 1er prix

Thomas CHEVILLOTTE, Amandine DUGRAIN
BMI: an indicator of a healthy lifestyle?,
IMC : un indicateur dhygine de vie ?
Dessine moi un tapis Competition, Concours
Dessine moi un tapis - Toulemonde Bochart
(rug design) 1st prize, 1er prix Delphine HUART , Alice
LE MOUL, Mathilde MANDEMENT Alesund
Boulanger Competition, Concours Boulanger
1st prize large household appliances category,
1er prix catgorie gros lectromnager Bettina
RAMBAUD 1st prize TV and audio category,
1er prix catgorie image et son Romane TORQUEAU
Les Entrepreunariales 2014 1st prize in
the category Entreprendre au fminin for
female entrepreneurs, 1er prix dans la catgorie
"Entreprendre au fminin" Claire CHUNIAUD,
Aurore COLASSON CARHA
Deviens un Awakener (Generation Awake)

2nd prize, 2e prix Teddy LAUNAY Cellulose Chair
James Dyson Award Top 5 National Selection,
Top 20 International Selection, Top 5 Slection
nationale, Top 20 Slection internationale Ins
Le Bihan, Julian Los UFlex
Shanghai Subway Competition, Concours du Mtro
de Shanghai 2nd prize - 2e prix Mjane BERTRAND
Shanghai Subway, West Nanjing Station
Maison&Objet Jury Coup de Cur Prize,
Prix Coup de Cur Manon MALATRAY
Energy Flow Special Prize, Prix Spcial
Alize LAMBERT Qing Che
Ecotrophlia Ecotrophlia France Innovation
Nutrition Prize + Special Coup de cur student
award, Prix "Ecotrophlia France Innovation
Nutrition" + Mention Spciale Coup de cur
tudiant Alice CONQUAND, Cyril LEROUX
Le Rotolo Special Fruit and Vegetable Prize
+ Bronze Medal, Prix Spcial Fruits et Lgumes
+ Mdaille de Bronze Maylis LEROY, Nathalie
RESTREPO Rest&Nature
International Aluminium Tube Design
Award Competition, Concours international
Aluminium Tube Design Award 3rd prize,
3e prix Tiphaine ROLLAND Jellotube
Malongo 3rd prize, 3e prix Elise MARTIN
Gerris
The 24-hour innovation event Design Summer
Week, 24 h de l'innovation de la Design
Summer Week 3rd prize, 3e prix lise BURBAUD
Neoprene: Rethink / Recycle / Reuse
Les Olympiades des mtiers (National

Worldskills Competition) 1st prize in the
national championship for the web design category,
1er prix du championnat national dans la catgorie
webdesign Antoine MAZENOT Internet site
project, projet de site internet
2013
European Competition, Concours europen
1st prize, 1er prix Sofia BADAOUI, Anne-Axelle
BOUILLY, Marie VISONNEAU The Recipe of User
Guide
Grandmas Design Honorable Mention, Mention
honorable Alice CONQUAND, Caroline FOURIER,
Alexandre LEDUC Like Grandma
Yellow Pages Challenge, Challenge Pages
Jaunes 2nd prize, 2e prix Aymeric DESCAMPS,
Emmanuel JULLIOT Yellow Pages 2nd prize,
2e prix Corentin ARNAUD, Florian BUTOUR,
Emilien SIMON Only you
Loire-Atlantique Opendata Competition,
Concours Opendata de Loire-Atlantique
2 500 grant, Subvention de 2 500 Thomas
CHEVILLOTTE Andipratic Application
Coca-Cola Sustainable Development Prize,
Prix du design durable Coca-Cola 1st prize,
1er prix Ccile FABRE Rucher
Responsible Party Pernod Ricard
Competition, Concours Responsible Party
Pernod Ricard 3rd prize, 3e prix Soosan
KHANDAN Project with 5 posters, projet
avec 5 posters
Design and Autonomy Competition, Concours
design et autonomie 1st prize, 1er prix Batia
BERTHO Wheelo 2nd prize, 2e prix Raphal
GOUTE Bijou Comm 3rd prize, 3e prix Sola
TAKAHASHI Adjusto Honorable Mention
innovative material, Mention honorable "matriau
innovant" Vincent DERRIEN Brio Honorable
Mention prospective project, Mention honorable
"prospective" Paul JUIN Quadru
La Poste Competition, Concours Design
de service La Poste 1st prize, 1er prix
Caroline KERMARREC, Marie-Isabelle LE SAUX,
Marie LAMOURET, Mlie LING Illico
James Dyson Competition, Concours James
Dyson French Finalist, Finaliste franais
Margaux HERNEQUET Chrysalift French and
international finalist, Finaliste franais
et international Florian LEMAITRE GlucO
Poster for tomorrow Finalist, finaliste Alice
LAIRY Where is my house?
Student design scholarship for rotationally
molded products 1st prize, 1er prix Thibaut
ROUGANNE Nautic
Boulanger Sourcing and Creation Design
Contest 1st prize household appliance category,
1er prix catgorie lectromnager Marine LE
RAZAVET, Ivan LE PAYS DU TEILLEUL Bol Up
MORTA Cutlery, Coutellerie MORTA 1st prize,
1er prix Maxime LE RUYET, Baptiste LAMBERT,
Robin MANIGRASSO, Guillaume BONNIN Morta
Table knives
Jardin Jardins Finalist in innovation category,
finaliste catgorie innovation Carole KIM, Camille
OLLIVIER Using vegetation to extend
the habitat into the street, Prolongement
vgtal de l'habitat vers la rue
Mobiance 1st prize, 1er prix Maxime COUD
Path Finder
4
LEARNING
DIFFERENTLY
APPRENDRE
AUTREMENT
Being a designer involves technical know-how
but also open-mindedness and a willingness
to listen when faced with technological
and socio-cultural developments.
Discussions with professionals and
implementation through experimentation
combine theory with practice. All these
situations serve to stimulate students curiosity.
tre designer implique du savoir-faire
technique mais aussi une capacit d'ouverture
et d'coute face aux volutions technologiques
et socio-culturelles. L'change avec les
professionnels et la mise en uvre par
l'exprimentation allient la thorie la pratique.
Autant de situations qui stimulent la curiosit
des tudiants.
WELL-KNOWN
EXPERTS INVITED
L'EXPERTISE
DE PROFESSIONNELS
cole de design Nantes

Atlantique regularly
invites well-known
experts to share their know-how
and to show students a different
perception of their profession.
Alain Le Quernec has been running
workshops in the school for
the graphic design program
since 2010
cole de design
Nantes Atlantique invite
de manire rcurrente
des personnalits reconnues pour
leur savoir-faire afin dapporter une
perception diffrente de leur mtier
aux tudiants. Depuis 2010,
Alain Le Quernec anime des
workshops au sein de lcole pour
loption design graphique
A SUBJECT, A POSTER
UN THME, UNE AFFICHE
International poster artist Alain Le Quernec is well-known for being a committed
graphic designer. His posters make an impression on the spectator, stir our
consciences and remain inscribed in our memories. On each occasion,
Le Quernec chooses a powerful theme that is the pretext for designing posters which convey
a meaningful message and above all constitute visual responses. In 2013, the theme explored
was the right to housing, in 2014 it was war and in 2015, terrorism. Each year, the students
proposals are responsible, thought-provoking, humorous, positive or nihilistic but they all
illustrate content which is appropriate to the substance and form of the message being conveyed.
Affichiste de renomme internationale, Alain Le Quernec est un graphiste engag
dont les travaux marquent le spectateur, interpellent les consciences et restent
en mmoire. chaque session, Le Quernec slectionne un thme fort, prtexte
concevoir des affiches qui font sens et doivent tre avant tout une proposition visuelle.
En 2013, le thme du droit au logement a t explor, en 2014 la guerre et en 2015
le terrorisme. Chaque anne, les propositions des tudiants sont srieuses, provocatrices,
humoristiques, positives ou nihilistes mais illustrent un contenu en adquation entre le fond
et la forme du message transmettre.
1- Anglique LEMATRE
2- Emeline PEL
3- Margot RICORDEAU
4- Anne-Laure DE GOULAINE
5- Martin BONNIER
6- Carine ABOUZER
The Nantes-based association

PiNG explores digital practices,
re-appropriates technology and
brings together an eclectic public
whilst defending the values of free
culture. In 2013, the first workshop was
organized in partnership with Meccano

who provided each team of students with
a box set from their range as a starting
point for their creations; the interactive
part was based on Arduino technology,
a programmable Open Source electronic
card. FoxDesign agency ensured the
consistency of the products. In 2014,
PiNG repeated the experience with
students from interaction design
on the theme of environmental capture.
The projects were showcased at Festival
D (D for DIY) on 31 May and 1 June 2014
at le lieu unique in Nantes.
Lassociation nantaise PiNG explore

les pratiques numriques, invite
la rappropriation des technologies
et cultive le croisement des publics
tout en dfendant les valeurs
de la culture libre. En 2013, un premier
workshop est organis en collaboration
avec lentreprise Meccano qui fournit
chaque quipe dtudiants une bote
de jeu de leur gamme comme base
de dpart leurs crations ; la partie
interactive sappuyant sur la technologie
Arduino, carte lectronique programmable
Open Source. Lagence FoxDesign

assurant la cohrence des produits.
En 2014, PiNG ritre son intervention
avec des tudiants en design dinteractivit
sur la thmatique de la captation de
lenvironnement. Les projets ont t
montrs lors du Festival D (D comme DIY,
Dbrouille, Dtournement), les 31 mai
et 1er juin 2014 au lieu unique Nantes.
about the project with the construction

of volumes, the notion of perspectives,
and how to master the effects of light,
shine and shade.
explore des vhicules leur a permis

de passer de lexpression la forme.
Le sminaire a exploit les diffrents
codes graphiques ncessaires
la communication de projet avec
la construction de volumes, les notions
de perspectives et lorganisation des effets
de lumire, dclat et dombres.
SKETCHING
& ROUGH
DRAFT SEMINAR
SMINAIRE
SKETCH
& ROUGH
1
2015 POSTERS ABOUT TERRORISM

AFFICHES 2015 SUR LE THME
DU TERRORISME
FROM MECCANO
TO ARDUINO
DE MECCANO
ARDUINO
24 LEARNING DIFFERENTLY I APPRENDRE AUTREMENT
For the first time in 2013,

an entire week was devoted
to computer assisted drawing for
second year product design students.
Claire dAchon (2010 alumni), transport
designer at Iveco and Augustin Boisleux,
transport designer at Alstom, trained
the students for one week in the skills
of sketching and rough drafts. The theme
of vehicles used to explore the techniques
enabled them to put theory into practice.
The seminar looked at the different
graphic codes needed to communicate
Pour la premire fois en 2013,

une semaine entire fut ddie
au dessin assist par ordinateur
pour les lves de 2e anne produit.
Claire dAchon (alumni 2010), designer
transport chez Iveco et Augustin Boisleux,
designer transport chez Alstom, ont ainsi
form les tudiants pendant une semaine
Sketch et au Rough. La thmatique
LEARNING DIFFERENTLY I APPRENDRE AUTREMENT
25
SCENOGRAPHY,
FROM THEORY
TO PRACTICE
SCNOGRAPHIE,
DE LA THORIE
LA PRATIQUE
hether its for an

advanced vocational
diploma in Spatial
Design, the International Class
or the Sustainable Cities MDes
program, making the move from
theory to practice in scenography
is essential. The partnerships set
up by the school are the perfect
opportunity to put it in practice
FROM BEHIND THE SCENES

TO CENTER STAGE
DES COULISSES LA SCNE
In January 2014, students from
the International Class took part in
a workshop run by the designer Jules
Charbonnet, in partnership with the
Nantes-based concert venue Trempolino.
The result: a stage set for the concert
of a Madagascan group called KBossi
inspired by motifs and techniques
borrowed from the musicians traditional
culture; a combination of functional
and portable set elements to create
video projections.
En janvier 2014, des tudiants de

la Classe internationale ont particip
un workshop anim par le designer
Jules Charbonnet, en partenariat avec
la salle de spectacle nantaise Trempolino.
Le rsultat : une scnographie pour
le concert du groupe malgache, KBossi,
inspire de motifs et process issus
de la culture traditionnelle des musiciens ;
un ensemble dlments de dcors
fonctionnels et transportables pour raliser
des projections vidos.
LA VIE EN PARTICULES
PRODUCING
KNOWLEDGE
PRODUIRE DE
LA CONNAISSANCE
ue ce soit pour le BTS

Design despace,
la Classe internationale
ou en cycle master Ville durable,
passer de la thorie la pratique
en scnographie est indispensable.
Les partenariats mis en place
par lcole permettent cette mise
en pratique
Workshop La Vie en Particules (2014) / Matali Crasset
As part of the Festival Assis! Debout!

Couch! (Seated! Standing! Lying
down!), organized by the lieu unique
in February 2014, the designer Matali
Crasset was invited to design the
scenographic installations for 3 evenings
of concerts together with students from
the Sustainable Cities MDes program.
They played a part in creating the scenographic
concept La Vie En Particules: a system
combining furniture and decoration designed
to occupy the space, create a story
and bring additional light.
Dans le cadre du Festival Assis !

Debout ! Couch ! organis par le lieu
unique en fvrier 2014, la designer
Matali Crasset a t invite
concevoir une scnographie
pour trois soires de concerts avec
les tudiants du cycle master Ville durable.
Ils ont pu particip llaboration du concept
scnographique La Vie En Particules :
un systme associant mobilier et dcoration
pour investir lespace, le mettre en scne
et crer une ambiance lumineuse.
WORD FOR WORD...

For the last few years, the American
theatre company Word for Word,
based in San Francisco, has entrusted
the scenography of its new plays
to apprentices of the advanced
vocational diploma in Spatial Design.
Spencer Evans, the companys set
designer, came to help the students with
their research. In 2013, the final set design
for the play You know when the men are
gone was inspired by these sessions.
26 LEARNING DIFFERENTLY I APPRENDRE AUTREMENT
La compagnie de thtre amricaine

Word for Word, base San Franscisco,
confie depuis quelques annes un projet
dtude de scnographie de ses
nouvelles pices aux apprentis du BTS
Design despace. Spencer Evans,
scnographe de la compagnie, est venu
accompagner les tudiants dans leurs
recherches. En 2013, le spectacle You know
when the men are gone trouva sa mise
en espace finale sur les propositions
inspires de ces changes.
Formalizing the knowledge gained from

projects and research activities is essential
for demonstrating expertise. The publication
of articles in research reviews, contributions to
conferences and the production of general interest
works all fuel the evolution of design activities.
Formaliser la connaissance acquise
dans les projets et les activits de recherche
est une ncessit pour prouver son expertise.
La publication d'articles dans des revues
de recherche, les contributions au sein
de confrences et la production d'ouvrages
de vulgarisation nourrissent l'volution
des pratiques de design.
DESIGN FORMS
FORMES DE DESIGN
PROFESSIONS
The pioneers of industrial design
in the last century were already
defining their scope as ranging from
the teaspoon to the city. In those
days the credo was one of utilitarian
beauty: art for everyone and as
part of everyday life. Art applied to
industry was supposed to humanize
all things technical and the alliance
of the three was to determine
the different forms of modernity
for a better world.
Industrial design, which was born
of applied arts [], spread to all
industrialized countries in the 1950s,
embracing disciplines borrowed from the
humanities and marketing. In professional
spheres, the term design was long
associated with industrial design and
the idea that the latter encapsulated all
the different design fields. As an activity
that involves conception, projection
and projects, it relates to other professions
which also developed their methods
and theories in the context of industrial
development. The word design preceded
by a qualifier ( design) thus replaces,
or co-exists with the former names for
the professions (illustrator or typographer,
decorator, interior designer, etc.) In the last
thirty years we have seen the emergence
of new domains, such as interaction design,
design for all or service design. []
Some of these new domains were
born with the development of IT and its
extension to objects and spaces
in the physical world. All the problematics
offering new modes of interaction
which are as close as possible to users
experience are at stake. Simultaneously,
a movement of user-centered design has
emerged which, although not new in itself,
takes a special place due to its use
of iterative processes of analysis, design
and assessment. []
While service design may be linked
to digital technology, its scope is not
confined only to digital. Service design
which supports social innovation, such
as that defended by Italian designer Ezio
Manzini also takes its roots in a trend

that questioned the economic model
of the 30-year boom period following
the Second World War and gave birth to
the concept of sustainable development
in the eighties. Users and multi-disciplinary
teams are united around collective
projects centered on various societal and
environmental issues such as transport,
food, habitat, energy consumption, etc. []
A DISCIPLINE
Today, the terms design thinking and
co-design are generally used to talk about
all the approaches and methodologies
which give rise to a form of collective
creativity which allows designers from
different professions, users and staff from
companies and authorities to collectively
think up innovative projects and services. []
Tim Browns book, the international
influence of IDEO (created in Palo Alto
in 1991) and the teachings of Stanfords
D School have all contributed significantly
to the promotion of this approach defined
as an innovation strategy based on the
triad of desirability-feasibility-viability
and focusing on the individual. []
DESIGN
AND PUBLIC SERVICE
The different forms of design outlined
above highlight a change wherein creative
potential and the ability to unify teams
place this discipline at the heart of the issues
of an innovative service policy in local
authorities. []
In this field, as in any sector in which
design has a role to play, it is important
to consider its involvement in the long
term. It is not just a question of learning
methods and tools which would provide
the magic formulae to the questions
asked, as a simplistic approach to design
thinking might suggest. For each specific
situation we must consider the context
and work towards achieving a field-based
design doing.
28 PRODUCING KNOWLEDGE I PRODUIRE DE LA CONNAISSANCE
The specific skills of designers from their

respective professions must be combined
with those of the other stakeholders
involved in order to give meaning to the
projects undertaken and to contribute to
their realization.
[ ... creative potential

and the ability to unify teams
place design at the heart
of the issues of an innovative
service policy in local
authorities. ]
DES MTIERS
Les pionniers du design industriel
au sicle dernier dfinissaient dj
leur champ d'action comme allant
de la petite cuillre la ville .
cette poque, le credo tait celui
de la beaut utile , de l'art pour
tous et dans le quotidien.
L'art appliqu l'industrie devait
permettre d' humaniser la technique
et l'alliance des trois dterminer
les diffrentes formes de la modernit
pour un monde meilleur.
Le design industriel issu des arts
appliqus [] s'est tendu tous les pays
industrialiss dans les annes 1950,
en intgrant les disciplines issues des
sciences humaines et du marketing.
Dans les milieux professionnels, le terme
design a longtemps t quivalent
design industriel avec l'ide que
celui-ci finalement recouvrait tous les
champs du design. En tant qu'activit
de conception, de projection, de projet,
il renvoie cependant d'autres mtiers
qui ont galement dvelopp leurs
mthodes et thories dans le contexte du
dveloppement industriel. Le mot avec
un qualificatif, design de, remplace
donc, ou ctoie les anciennes
dnominations de mtier (graphiste,
dcorateur, architecte d'intrieur).

Les trente dernires annes ont vu
merger de nouveaux territoires,
tels que le design d'interactivit, le design
pour tous ou le design de service. []
Certains de ces nouveaux territoires
sont ns avec le dveloppement
de l'informatique et son extension
aux objets et aux espaces dans
le monde physique. Sont en jeu toutes
les problmatiques offrant de nouvelles
modalits d'interaction, au plus prs des
expriences concrtes de l'utilisateur .
Paralllement en effet a merg un
courant user-centered design qui,
s'il n'est pas nouveau en soi, occupe
une place particulire par la mise en
uvre de processus itratifs d'analyse,
de conception et d'valuation. []
Si le design de service peut tre
rattach au numrique, son territoire
n'y est pas limit. Un design de service
porteur d'innovation sociale, tel que le
dfend le designer italien Ezio Manzini
prend ses racines galement dans un
courant remettant en cause le modle
conomique des Trente Glorieuses
et qui a fait merger le concept
de dveloppement durable dans les
annes 1980. Des usagers et des d'quipes
pluridisciplinaires se rassemblent
autour de projets associatifs orients
sur des problmatiques socitales
et environnementales diverses telles
que le transport, la nourriture, l'habitat,
la consommation d'nergie. []
UNE DISCIPLINE
Actuellement, les termes de design
thinking et de co-design sont gnralement
utiliss pour dsigner ces dmarches
et mthodes permettant de faire merger
une forme de crativit collective associant
des designers de diffrents mtiers,
des usagers et des personnels d'entreprises
et de collectivits pour penser des projets
et services innovants. []
D School de Stanford ont largement

contribu promouvoir cette dmarche
dfinie comme une stratgie d'innovation
base sur la triade dsirabilit-faisabilitviabilit et centre sur l'humain. []
DESIGN
ET SERVICE PUBLIC
Les diffrentes formes de design
esquisses ci-dessus mettent en avant
une volution o le potentiel cratif et la
capacit fdrer des quipes placent
cette discipline au cur des enjeux
d'une politique innovante de service
au sein des collectivits territoriales. []
[ ... le potentiel cratif

et la capacit fdrer
des quipes placent
le design au cur des enjeux
d'une politique innovante
de service au sein des
collectivits territoriales. ]
Dans ce domaine, comme dans tous

les secteurs o le design a un rle
jouer, il est important d'envisager son
implantation dans la dure. Il ne s'agit
pas de l'apprentissage de mthodes
et d'outils qui apporteraient les bonnes
recettes aux questions poses comme
pourrait le laisser supposer une approche
rductrice du design thinking. Il faut
prendre en considration des contextes
chaque fois spcifiques et uvrer pour
un design doing implant sur le terrain.
Les comptences spcifiques des designers
dans leurs mtiers respectifs doivent tre
partages avec celles des autres acteurs
impliqus pour donner sens aux projets
engags et contribuer leur ralisation.
This is an excerpt from Design de service public

en collectivit, le passage l'acte (Public service
design in local government: from theory to practice)
a joint work by the Dpartement de Loire-Atlantique
and L'cole de design Nantes Atlantique, published
by Documentation Franaise in December 2014.
Jocelyne Le Buf
Director of Research and Design Lab
Development, Directrice recherche
et valorisation des Design Labs
Texte extrait de l'ouvrage Design de service public

en collectivit, le passage l'acte co-ralis
par le Dpartement de Loire-Atlantique
et L'cole de design Nantes Atlantique, publi
par la Documentation Franaise en dcembre 2014.
Le livre de Tim Brown, le rayonnement

international d'IDEO (cre Palo Alto
en 1991) et les enseignements de la
PRODUCING KNOWLEDGE I PRODUIRE DE LA CONNAISSANCE
29
6
OPENING UP
TO THE WORLD
S'OUVRIR
AU MONDE
With its two campuses in Delhi and Shanghai,
the school has acquired an international stature
and offers its students a truly cross-cultural
experience. The internationalization of the
curriculum allows the school to welcome
students from all over the world. Partnerships
and exchanges create a genuine dynamic
of mutual learning.
Avec ses deux campus Delhi et Shanghai,
l'cole a acquis une stature internationale
en offrant une vritable exprience
interculturelle ses tudiants.
L'internationalisation des cursus permet
d'accueillir des tudiants de toute la plante.
Collaborations et changes impulsent
une vritable dynamique d'apprentissage mutuel.
STUDENTS
FROM
ALL OVER
THE WORLD!
DES TUDIANTS
DES 4 COINS
DU MONDE !
ince 2001, Lcole de design

Nantes Atlantique has been
welcoming students from
75 international partner schools
to join its programs for a semester
alongside French students.
epuis 2001, Lcole

propose aux tudiants
de 75 tablissements internationaux
partenaires de rejoindre son
cursus durant un semestre auprs
dtudiants franais.
INTERNATIONAL CLASS
LA CLASSE INTERNATIONALE
In 2012/2013, 59 French and
foreign students joined the schools
international class. Fifteen different
nationalities worked side by side,
forming a tremendous multicultural
learning environment. In September 2014,
19 European students from the Erasmus
program and 16 students from other
continents made up the international
section. They were divided into three
groups and each of them had to carry
out an industrial project. The Industrial
products group (for students in industrial
design) worked on a project for a new
high-end washing machine in partnership
with Indesit, the Brand Design group
(for students in graphic design, product
design or visual communication) was
in charge of doing the branding for
a range of metal fencing for Vendme
and the Global Design group (for students
in spatial, product or interior design)
looked at the design of bedroom
furnishings for French company Resistub.
In June 2014, the school got the go-ahead
for the European exchange program
Erasmus+ which has now been extended
to include new zones such as Russia,
Africa, Asia and Latin America to facilitate
intercultural exchanges for our students.
En 2012/2013, 59 tudiants
franais et trangers intgrent
la classe internationale de lcole.
Quinze nationalits diffrentes
se ctoient ainsi, formant un formidable
environnement dapprentissage
multiculturel. la rentre 2014, ce sont
19 tudiants europens du programme
Erasmus et 16 autres venant dautres
continents qui forment la section
internationale. Divis en trois groupes,
chacun a d sinvestir dans un projet
industriel. Le groupe Industrial Products
(pour les tudiants en design industriel)
a travaill sur un projet de nouvelle machine
laver haut de gamme en partenariat avec
Indesit, le groupe Brand Design (pour les
tudiants en design graphique, produit
ou communication visuelle) a eu en charge
le branding dune gamme de cltures
en mtal pour Vendme et le groupe
Global Design (pour les tudiants en
design despace, produit ou intrieur)
s'est pench sur le design de systmes
dameublement de chambres pour
lentreprise Resistub. Lcole a reu
le feu vert en juin 2014 pour le programme
d'change europen Erasmus+ maintenant
largi de nouvelles zones comme la Russie,
lAfrique, lAsie ou encore lAmrique Latine
pour favoriser les changes interculturels
de nos tudiants.
OPENING UP TO THE WORLD I S'OUVRIR AU MONDE
31
FROM INTERNATIONAL TO LOCAL LEVEL

DE L'INTERNATIONAL AU LOCAL
NANTES-SHANGHAI
5 YEARS OF
COOPERATION
NANTES-SHANGHAI,
5 ANS DE
COLLABORATION
The Transcultural Design MDes

program was set up in Qingdao
(Shandong) in September 2008,
with the backing of the Pays
de la Loire region. In September 2010,
signed a partnership with Shanghai
University and by November the China
Studio had already been launched.
Renewed in 2012, then again in 2014,
this agreement has enabled the school
to establish a permanent base in China,
organize exhibitions, seminars or
LGENDE
FROM LOCALLcole
TO INTERNATIONAL
LEVEL
2 antennes
DU LOCAL L'INTERNATIONAL
5
120 foreign students

at L'cole de design Nantes Atlantique in 2014
120 tudiants trangers
Lcole de design Nantes Atlantique en 2014
Signature of a new triennal agreement with the University of Shanghai,

signature d'un nouvel accord triennal avec l'Universit de Shanghai
/ October 2014, octobre 2014
conferences there and to set up solid

partnerships with Chinese companies.
To mark its fifth year of cooperation with
Shanghai University, the China Studio #5
event was organized in partnership with
the Nantes/Saint-Nazaire International
Agency to bring together current and
past students from the China Studio,
design professionals and urban innovation
experts in the presence of an official
delegation from Nantes.
Le programme de cycle master
Design & Interculturalit a vu le jour
Qingdao (Shandong) en septembre
2008, avec le soutien de la Rgion des
Pays de la Loire. En septembre 2010,
a sign un partenariat avec luniversit
China Studio #5 Exhibition,

exposition China Studio #5 / Shanghai, 2015
de Shanghai o s'tablit le China

Studio ds le mois de novembre.
Renouvele en 2012, puis en 2014, cette
convention a permis lcole de sinstaller
durablement en Chine, dy organiser
expositions, colloques ou confrences
et d'tablir de solides partenariats
avec les entreprises. Pour la cinquime
anne de collaboration avec lUniversit
de Shanghai, l'vnement China Studio #5
a t organis en partenariat avec LAgence
internationale Nantes Saint-Nazaire
pour rassembler, tudiants, anciens du China
Studio et professionnels du design
et de linnovation urbaine en prsence
d'une dlgation officielle nantaise.
PREPARATORY
PROGRAM FOR
POSTGRADUATE
STUDIES
UN PROGRAMME
PRPARATOIRE
AU CYCLE MASTER
LGENDE
2 antennes
2 local branches, 2 antennes

5
144 internships abroad in 2014

144 stagiaires ltranger en 2014
32 OPENING UP TO THE WORLD I S'OUVRIR AU MONDE
120 foreign students

at L'cole de design Nantes Atlantique in 2014
120 tudiants trangers
Lcole de design Nantes Atlantique en 2014
Each year since 2014, Lcole de

design Nantes Atlantique has hosted
a selection of Bachelors students
from art schools in various countries
in a preparatory class designed
to train them for enrollment on one
of the schools MDes courses.
After spending four months at
lUniversit de Nantes on an intensive
French language training course,
these students then benefit from a
program which consolidates their skills
in design, methodology and creativity.

A comprehensive course which helps
students to cope with their cultural
immersion in a French school!
Chaque anne depuis 2014, Lcole
de design Nantes Atlantique accueille
une slection dtudiants dcoles
dart de diffrents pays de niveau
bachelor (bac + 3) dans une classe
prparatoire leur permettant dintgrer,
terme, lcole en cycle master.
Aprs quatre mois passs luniversit de

Nantes en formation intensive en franais
langue trangre (FLE), ces tudiants
accdent un programme renforant leurs
comptences en design, en mthodologie
et en crativit. Une pdagogie complte
facilitant l'immersion culturelle dans une
cole franaise !
33
COOPERATION
PROJECTS
IN SHANGHAI!
DES COOPRATIONS
SHANGHAI !
In March 2014, 19 students from
the College of Advertising and Design
(CAD) in Brussels took part in a visit
+ workshop" program laid on by
the China Studio. The workshop brought
together 60 students of 3 nationalities
and from 8 different specialties. It was
an intense and challenging project which
aimed to observe and analyze a district
of Shanghai and subsequently imagine
it in 20 years time. With the help of
4 professionals of 4 different nationalities
and sectors, the students came up with
creative ideas for interaction within the local
population. In January 2014, the China
Studio also organized the first SHS
Caf (Humanities and Social Sciences)
with the Alliance Franaise in Shanghai.

It consisted of a cycle of conferences
organized in partnership with the SinoEuropean School of Technology of
Shanghai University (UTSEUS) that took
place once a month throughout 2014.
En mars 2014, 19 tudiants du College
of Advertising and Design (CAD)
de Bruxelles ont particip un
programme visite + workshop
propos par le China Studio.
Le workshop a runi 60 tudiants
de 3 nationalits et de 8 spcialits
diffrentes. Un projet intense et un
vritable challenge, dont lobjectif tait
lobservation et lanalyse dun quartier
de Shanghai pour ensuite limaginer

dans 20 ans. Entours par 4 professionnels
de 4 nationalits et secteurs diffrents,
les tudiants ont propos des ides cratives
dinteractions au sein de la population
du quartier. Le China Studio a galement
organis en janvier 2014 le premier Caf
SHS (Sciences humaines et sociales)
avec lAlliance Franaise de Shanghai,
cycle de confrences organis en partenariat
avec lUniversit Sino-Europenne
de Technologie de Shanghai (UTSEUS)
et dclin raison dune fois par mois
sur lanne 2014.
STUDY TRIP
TO WINDESHEIM
VOYAGE DTUDES
WINDESHEIM
For 2nd year BTS students, going
abroad for a study trip is an important
educational part of their training.
The school therefore joined the
Carrousel project whose aim is
to create ties between different
European design schools.
In 2013, our apprentices in product
design went to Zwolle in the Netherlands
for a week of shared practical exercises
at the Windesheim School of Engineering
and Design. Amongst other things,
the Franco-Dutch teams spent three days
working on a project to design mens
skincare products. The young designers
presented their project to three managers
from Philips who admired the quality

of analysis and creativity demonstrated
by the apprentices.
Pour les 2e anne de BTS, partir
ltranger dans le cadre dun
voyage dtude participe au projet
pdagogique de leur formation.
Lcole a donc rejoint le projet
Carrousel dont lobjectif est de crer
du lien entre diffrentes coles
de design europennes.
En 2013, nos apprentis en design produit
sont partis Zwolle aux Pays-Bas pour
une semaine dchanges et de pratiques
au sein de la Windesheim School of
Engineering and Design. Parmi les travaux

raliss sur place, les quipes francohollandaises ont planch durant trois
jours sur un projet de design de soins
pour homme. Les jeunes designers ont
prsent leur projet trois responsables
de la socit Philips qui ont apprci
la qualit danalyse et la crativit
dont les apprentis ont fait preuve.
L'COLE DE DESIGN
MOVES TO DELHI
L'COLE DE DESIGN
S'INSTALLE DELHI
TANGO
PROJECT
PROJET
TANGO
Tango Exhibition,
exposition Tango / Nantes, 2013
The Design Village, 2015
Established in India since 2010,

L'cole de design Nantes Atlantique
signed a protocol agreement with
The Design Village in June 2014
to set up a design school in Delhi
and to transfer its Transcultural
Design Masters program, previously
based in Bangalore. Led by the
architecture firm Archohm, the institution
is based on the Research Training
Business model with a major emphasis
on socio-economic issues.
Lcole de design will help set up

Bachelors programs within The Design
Village for Indian students.
Prsente en Inde depuis 2010,
a sign en juin 2014 un protocole
daccord avec The Design Village
pour la cration dune cole Delhi
et y transfrer le programme de cycle
master Design & Interculturalit
pralablement install Bangalore.
34 OPENING UP TO THE WORLD I S'OUVRIR AU MONDE
Pilot par lagence darchitecture Archohm,

ltablissement s'est ax sur le modle
recherche formation entreprise
avec une forte dimension socio-conomique.
Lcole de design va par ailleurs contribuer
la cration de programmes bachelor
destins des tudiants indiens au sein
de The Design Village.
Solidarity, exchange and knowledge

transmission between generations
are all potential sources of social
innovation and sustainable solutions
for our ageing European societies.
So three European schools, Aalto
University (Finland), Politecnico di Milano
(Italy) and Lcole de design Nantes
Atlantique teamed up to get their students
working together with a pragmatic fieldbased approach. An in situ operation
in a district of Helsinki, innovative services
co-designed with the inhabitants of Milan
and a closer look at the everyday lives
of elderly residents in Nantes were all
opportunities to implement this approach

and compare viewpoints. The result
of this work was presented in a series
of thematic exhibits organized successively
in the three cities.
La solidarit, lchange et la transmission
de connaissances entre les gnrations
sont autant de sources potentielles
dinnovation sociale et de solutions
durables pour nos socits
europennes vieillissantes.
Trois coles europennes, Aalto University
(Finlande), le Politecnico di Milano (Italie)
et Lcole de design Nantes Atlantique
se sont donc associes pour faire travailler
leurs tudiants avec une approche

de terrain pragmatique. Intervention
in-situ dans un quartier Helsinki, services
innovants co-conus avec les habitants
Milan, exprimentation du vcu des
personnes ges Nantes ont t autant
de mises en uvre et de confrontation.
Le rsultat de ces travaux a t montr
lors dune srie dexpositions thmatiques
organises successivement dans les trois villes.
35
7
BECOMING
A MANAGER
DEVENIR
MANAGER
As well as creating original concepts, designers
must demonstrate managerial skills in their
professional activity. Being able to transform
ideas into viable and attractive products and
services and becoming entrepreneur of your
own project requires a strategic overview
- a principle which is at the heart of the school
curriculum.
Au del de la production de concepts
originaux, le designer doit savoir faire preuve
de comptences managriales dans son activit
professionnelle. Savoir transformer les ides
en produits et services viables et attractifs
et devenir entrepreneur de son propre projet
requiert une vision stratgique qui est au cur
des cursus de l'cole.
ENTREPRENEURSHIP
L'ENTREPRENEURIAT
Julie LABB and the Izmade team,

Julie LABB et l'quipe Izmade
TOWARDS A PROJECT INCUBATOR

VERS UN INCUBATEUR DE PROJETS
n its quest to ensure the future

success of its students,
Lcole de design Nantes
Atlantique has a specific team
to develop the entrepreneurial
spirit of its young designers and
has set up several partnerships
with business incubators.

Atlantique, soucieuse
de la russite de ses
tudiants, dispose dune quipe
spcifique pour dvelopper la fibre
entrepreneuriale de ses jeunes
designers et a mis en place plusieurs
partenariats avec des incubateurs.
The school encourages students and graduates to become entrepreneurs

by providing the necessary assistance to incubate their projects.
The Internship and Business Relations Cluster helps MDes students with a program
of professionalization with regular conferences and meetings organized during the year.
The students are also encouraged to participate in the Entrepreneuriales, an educational
Learning by Doing competition that teaches students how to set up their own company.
The aim is to develop students entrepreneurial spirit and to encourage them to be
proactive in their professional project. The connections with Atlanpole, the regional
incubator of Pays de la Loire, or the incubator at lcole des Mines in Nantes, also offer
opportunities for start-ups put forward by students or young graduates, who benefit from
help and guidance from the formalization stage right up to the economic, legal and financial
development of their project. Finally, the double diploma with the Institute of Economics
and Business Administration of Nantes-IAE which combines a Masters in design
with a Masters in business administration also offers interesting entrepreneurial opportunities.
Lcole encourage tudiants et diplms entreprendre en mettant en place
des dispositifs daccompagnement pour lincubation de leurs projets.
Le ple Stages et insertion professionnelle accompagne les tudiants de cycle master
avec un programme de professionnalisation o confrences et rencontres ponctuent
lanne. Les tudiants sont galement incits participer aux Entrepreneuriales, parcours
pdagogique Learning by Doing pour apprendre crer leur structure en tant tudiant.
Lobjectif : dvelopper la fibre entrepreneuriale des tudiants et tre pro-actif pour
leur projet professionnel. Le lien avec Atlanpole, lincubateur rgional des Pays de la Loire,
ou l'incubateur de lcole des Mines de Nantes offre galement des possibilits
pour lmergence de startups portes par les tudiants ou les jeunes diplms,
qui bnficient ainsi dun accompagnement, de la formalisation jusquau dveloppement
conomique, juridique et financier de leur projet. Enfin, le double diplme avec l'IEMN-IAE
de l'Universit de Nantes qui combine le diplme de designer un master professionnel
Administration des entreprises ouvre aussi sur des perspectives entrepreneuriales.
BECOMING A MANAGER I DEVENIR MANAGER
37
FROM DESIGNER
TO ENTREPRENEUR
DE DESIGNER
ENTREPRENEUR
THE INDUSTRIAL
BREAKTHROUGH
EVENTS
LES RENDEZ-VOUS
DE LA RUPTURE
INDUSTRIELLE
ince 2013, the school has

been steering project-owners
toward the most appropriate
individuals and incubation
centers. This has led to the
creation of several structures
including Atelier Iceberg,
led by Thomas Busson and
Thomas Dupeyrat. Interview.
epuis 2013, lcole aiguille

des porteurs de projets
entrepreneuriaux vers
les interlocuteurs et centres
dincubation les plus adapts.
Plusieurs structures ont ainsi vu
le jour dont lAtelier Iceberg, pilot
par Thomas Busson et Thomas
Dupeyrat. Rencontre.
Thomas BUSSON
What is your activity?

TB & TD: Our company is specialized
in information visualization and training
on information-mapping.
What were the catalysts for setting
up your own activity?
TB & TD: We realized that companies
didnt know what to do with their data.
We therefore started to develop a
solution during an internship, building on
the expertise of Franck Ghitalla (lecturer,
researcher and French specialist in the field
of network sciences) and Lo Bonnargent
(developer). We presented an initial version
of the interface at an event at the Nantes
Events Center. The positive reaction we
met with gave us the confidence to set up
our company.
Did you already have this
entrepreneurial spirit as students?
TB & TD: Both of us took part in the
Entrepreneuriales (Coup de Cur
award for Thomas Busson and 1st Prize
for Thomas Dupeyrat).
What help and guidance were you
given in this creation process?
TB & TD: We were incubated by lcole
des Mines de Nantes with the cooperation
of Lcole de design. This assistance
meant we had premises free of charge.
As for the rest, we decided to do our first
year without any financial help.
38 BECOMING A MANAGER I DEVENIR MANAGER
Thomas DUPEYRAT
Quelle est votre activit ?

T.B. & T.D. : Notre socit est spcialise
dans la visualisation de linformation
et la formation la cartographie
de linformation.
Quels ont t les lments
dclencheurs pour crer votre
propre activit ?
T.B. & T.D. : Nous avons pu constater
que les entreprises ne savaient pas quoi
faire de leurs donnes. Nous avons alors
commenc dvelopper une solution
lors d'un stage en nous appuyant sur
l'expertise de Franck Ghitalla, enseignant
chercheur et spcialiste franais dans
le domaine des sciences des rseaux
et de Lo Bonnargent, dveloppeur.
Nous avons prsent un dbut dinterface
lors dun vnement la Cit Nantes Events
Center. Lintrt rencontr nous
a rassur pour crer l'entreprise.
Est-ce que vous aviez dj
cette fibre entrepreneuriale en tant
tudiant ?
T.B. & T.D. : Nous avions tous les deux
particip aux Entrepreneuriales (prix Coup
de Cur pour Thomas Busson et 1er Prix
pour Thomas Dupeyrat).
Comment avez-vous t
accompagns dans cette dmarche
de cration ?
T.B. & T.D. : Nous avons t incub
par lcole des Mines de Nantes
en collaboration avec Lcole de design.
Cette aide nous a permis davoir des
locaux gratuits. Pour le reste, nous avions
dcid de raliser notre premire anne
sans aide financire.
Creating unique products, imagining

unexpected uses and improving user
experience are all opportunities that
design can offer companies looking
for ways to innovate. An event was
organized in 2014 in partnership with
Nantes/Saint-Nazaire CCI. Ten Masters
students specializing in digital culture
presented their projects to industrialists
in the Loire region. The event was the
opportunity for discussions and sharing
on the vision of tomorrows market,
questioning company strategy, the
presentation of atypical and varied
projects incorporating the innovative
INTERNATIONAL
CLASS:
A MANAGERIAL
DIMENSION
CLASSE
INTERNATIONALE :
UNE DIMENSION
MANAGRIALE
dimension through design: companies

and students alike were enchanted
and possibilities for new relationships
were numerous.
Crer des produits singuliers,
imaginer des usages inhabituels
ou encore amliorer lexprience
utilisateur sont autant d'opportunits
offertes par le design pour des
entreprises en qute dinnovation.
En partenariat avec la CCI Nantes
Saint-Nazaire, un premier vnement
a t organis en 2014. Une dizaine
dtudiants de cycle master spcialiss
en culture numrique ont prsent leurs
projets aux industriels ligriens. change

et partage sur la vision du march de
demain, questionnement de la stratgie
dentreprise, prsentation de projets
atypiques et varis intgrant
la dimension innovante par le design,
ce rendez-vous a ouvert le champ
de nouvelles rencontres, tant la satisfaction
fut relle pour les entreprises comme
les tudiants.
Workshop Ki et La / 2014
Since 2013, the International Class has been fine-tuning its options to
consolidate its managerial dimension. This new organization addresses brand issues
at different scales and levels of complexity, and uses design to ensure the coherence and
readability of branding. The students are involved in the companys design-led innovation
strategy in the early stages of the project and are mobilized on analyzing the positioning
of the brand in a highly competitive market. Students acquire the project management
methods and tools necessary to assert their capacity for innovation and develop their
teamworking skills.
Depuis lanne 2013, la Classe Internationale a fait voluer ses options afin
daffirmer sa dimension managriale. Cette nouvelle organisation permet daborder
diffrentes chelles et niveaux de complexits les problmatiques de marque en mettant
le design au service de sa cohrence et de sa lisibilit. Les tudiants sont impliqus dans
la stratgie dinnovation par le design de lentreprise en amont du projet et mobiliss
sur lanalyse du positionnement de la marque dans un univers concurrentiel. Les tudiants
se dotent de mthodes et outils de conduite de projets pour affirmer leur capacit innover
et rvler leurs capacits au travail de groupe.
BECOMING A MANAGER I DEVENIR MANAGER
39
FROM
APPRENTICESHIP
TO EMPLOYMENT
DE L'ALTERNANCE
L'EMPLOI
8
PREPARING
FOR YOUR CAREER
SE PROJETER
DANS SA CARRIRE
Whether it is via a standard education
in design or an apprenticeship program,
the school trains professionals who are creative,
committed, independent and competent with
a wide range of professional positions in
France and throughout the world.
Outline of a few courses.
Par la voie scolaire ou en apprentissage,
l'cole forme des professionnels de la cration,
engags, autonomes et comptents,
avec une varit de situations professionnelles
en France et dans le monde entier.
Aperu de quelques parcours.
[ Working in a design
agency is exactly how
she imagined it would
be as an apprentice... ]
[ Travailler en agence
de design correspond
ce quelle imaginait
en tant quapprentie ]
PAULINE GOUPILLE
WORK-LINKED
TRAINING
UN PARCOURS
EN ALTERNANCE

Atlantique offers three
advanced vocational
diplomas, a technical degree and
a work-study Masters program.
Pauline Goupille, a 2007
graduate in Product Design with
apprenticeship, tells us about
her experience

Atlantique compte
trois BTS, une licence
professionnelle et un programme
de cycle master en alternance.
Pauline Goupille, diplme 2007
du BTS Design de produits en
apprentissage, nous expose
son parcours
From 2005 to 2007, Pauline did

her apprenticeship at Waterman
who hired her on a permanent basis
as soon as she got her diploma.
Pauline was involved in designing pens,
packaging, and graphic design, working
closely with product managers, industrial
designers but also in the factory. She had
a fantastic six-year experience combining
practice and theory. With a background
in graphic arts, she continued her career
from 2011 in a Saint-Nazaire design
agency called Unsens Design.
Here, Pauline explored a huge variety
of design fields, from creating logos,
graphic charters, graphic design to
designing a range of signage furniture.
Working in a design agency is exactly
how she imagined it would be as an
apprentice: I've always wanted to work
in an agency in order to become really
versatile; I think its important in this
profession. You could say Ive got the
career I dreamt of but there are still
plenty of years ahead of me for other
professional projects Ive got running
through my head!. For Pauline, the keys
to her success are drawing, following
her dreams, asserting her individuality
and her enthusiasm, being organized,
multi-purpose and above all passionate!
De 2005 2007, Pauline fait son

apprentissage chez Waterman,
qui lemploiera en CDI ds lobtention
de son diplme. Design de stylos,
packaging, graphisme, Pauline travaille
alors en troite collaboration avec les
chefs de produits, les dessinateurs
industriels mais galement lusine.
Une trs belle exprience de six annes
combinant pratique et thorie. Issue des
arts graphiques, elle poursuit sa carrire
partir de 2011 au sein de lagence de
design de Saint-Nazaire Unsens design.
Cration de logos, chartes graphiques,
graphisme ou mobiliers pour la signaltique,
Pauline explore de nombreux domaines
du design. Travailler en agence de design
correspond ce quelle imaginait en tant
quapprentie : Jai toujours eu envie
de travailler dans une agence pour tre
polyvalente ; je pense que c'est important
dans ce mtier. On peut dire que jai suivi
le parcours que je mtais imagin
mais il me reste encore plein dannes
pour dautres projets professionnels qui
me trottent dans la tte ! . Pour Pauline,
dessiner, aller au bout de ses envies,
affirmer son univers et son dynamisme,
tre organise, polyvalente et surtout
passionne, sont les cls de sa russite !
PREPARING FOR YOUR CAREER I SE PROJETER DANS SA CARRIRE
41
INTERNATIONAL
CAREERS
CARRIRES
INTERNATIONALES
naugurated in 2008, Lcole

de design Nantes Atlantiques
China Studio has been
based on the campus of Shanghai
University since 2010. We take
a closer look at two international
graduates from the Studio
for whom cultural exchange
is a source of inspiration!
naugur en 2008, le China

Studio de Lcole de design
Nantes Atlantique est implant
au sein de l'Universit de Shanghai
depuis 2010. Retour sur deux
parcours internationaux d'anciens
du Studio o lchange des cultures
est source dinspiration !
LILA BAUMONT
CHINA, AN IDEAL
PLAYING FIELD
LA CHINE, UN TERRAIN
DE JEU IDAL
After doing a science/technology

Baccalaureate specialized in fashion,
Lila chose to join the school, attracted
by its multidisciplinary approach.
Her desire to discover a land of opportunity
in a stimulating environment led her to
choose the Transcultural Design Masters
program in Shanghai, where she is now
building her career. During this Masters
degree, the school taught me to conduct
anthropological and sociological studies
which help you adapt to any cultural
environment. Doing projects in partnership
with international companies allowed
me to put this learning into practice
and understand its force.
Aprs un Bac STI option mode,

Lila intgre l'cole qui la sduit
par son approche pluridisciplinaire.
Dcouvrir une terre dopportunit
dans un environnement stimulant lamne
choisir le programme de cycle master
Design & interculturalit Shanghai
o elle poursuit aujourdhui sa carrire
professionnelle. Durant cette fin de cycle,
lcole ma appris mener des tudes
anthropologiques et sociologiques
qui permettent de sadapter nimporte
quel environnement culturel. Les projets
en partenariat avec des entreprises
internationales mont permis de mettre
en pratique cet apprentissage et den
comprendre sa force .
DESIGNERS
POSITIONING
LES DESIGNERS
EN POSTE
he training programs
offered by Lcole de
design Nantes Atlantique
open up a wealth of possibilities.
Some designers choose to work
in agencies or freelance, others
choose the corporate path
es formations de Lcole
ouvrent sur diffrentes
perspectives. Certains designers
choisissent de travailler en agence
ou en freelance, dautres prennent
le chemin de l'entreprise
ARTHUR KENZO
NADIM RAAD
& ANDREWS-JUNIOR
KIMBEMBE
FROM NANTES TO SAN FRANCISCO

VIA SHANGHAI...
DE NANTES SAN FRANCISCO
VIA SHANGHAI...
UX DESIGNERS
AT GOOGLE
UX DESIGNERS
CHEZ GOOGLE
Arthur is a globe-trotter. After taking

the Transcultural Design course
in Shanghai, where he graduated
in 2012, Arthur went to work in San
Francisco as an industrial designer
at the Lunar Design agency.
Today, he works as a designer at
Fuseproject, one of the most high profile
design agencies in the States, founded
by Yves Bhar. I strongly believe that life
experience and cultural exchanges are
the best source of inspiration. Life experience
makes each designer what they are
and gives them totally unique character
traits. In my view, one of the designers
responsibilities is to remain perpetually
curious about everything.
42 PREPARING FOR YOUR CAREER I SE PROJETER DANS SA CARRIRE
Arthur est un globe-trotter.

Aprs avoir suivi le cursus Design
& interculturalit Shanghai,
o il obtient son diplme en 2012,
Arthur part pour San Francisco
en tant que designer industriel
pour lagence Lunar Design.
Aujourdhui, il officie comme designer
chez Fuseproject, l'agence fonde
par Yves Bhar, lune des plus en vue
sur le continent amricain. Je crois fortement
lexprience de la vie et lchange entre
les cultures comme source dinspiration.
Lexprience vcue forge les designers
de faon unique et leur donne des traits
de caractre tout fait singuliers.
Lune des responsabilits du designer
est de garder un constant apptit
de dcouverte.
IN-HOUSE DESIGNERS
DES DESIGNERS
INTGRS EN ENTREPRISE
Becoming an in-house designer
requires a thorough knowledge
of the companys culture and operations.
By opting for a career in in-house design,
the designer is immersed in the product
throughout the entire value chain and must
pull all the levers to improve the quality of the
product, and develop both the material and
intangible value of the brand. The post of
in-house designer is a strategic one which
is still relatively rare in small companies.
It is therefore essential to prove yourself,
measure the benefits and be constantly
creative. In industrial design, food design,
spatial or graphic design, this profession
requires to be both multidisciplinary
on the one hand and specialist on the other!
Nadim RAAD
Nadim Raad and Andrew-Junior

Kimbembe, young graduates from
the school (2013 and 2009), have
moved to Silicon Valley in California.
After gaining some experience in Europe
and the US, the two UX designers joined
the Mountain View giant Google.
The Silicon Valley is inherently international
and full of exceptional talent but our
French guys, thanks to their training,
know how to combine the roles of Visual
Designer and Interaction Designer.
On a visit to the school for a workshop
in December 2014 with Masters students
in Digital Culture, they heightened awareness
about the issue of personal data.
Devenir designer intgr demande

une parfaite connaissance de la culture
de l'entreprise et de son fonctionnement.
En privilgiant une carrire dans le design
intgr, le designer est plong dans
le produit sur toute sa chane de valeur
et doit actionner tous les leviers pour
faire progresser la qualit des produits,
la valeur matrielle comme la valeur
immatrielle de la marque. Poste stratgique,
encore peu prsent au sein dentreprises
de petite taille, le designer intgr doit
convaincre par la preuve, qualifier
les bnfices et toujours tre cratif.
En design industriel, dans l'alimentaire,
lespace ou le graphisme, ce mtier demande
dtre la fois pluridisciplinaire et expert !
Andrew-Junior KIMBEMBE
Nadim Raad et Andrew-Junior

Kimbembe, jeunes diplms
de l'cole (2013 et 2009), ont rejoint
la Silicon Valley en Californie.
Aprs quelques expriences en Europe
et aux tats-Unis, les deux UX designers
ont intgr le gant de Mountain View,
Google. La Silicon Valley, internationale
par essence, regorge de talents mais
nos Franais savent, grce leur formation,
combiner les fonctions de Visual
Designer et d' Interaction Designer .
De retour l'cole pour quelques jours
de workshop en dcembre 2014,
ils ont pu sensibiliser les tudiants
du cycle master Culture numrique la
problmatique des donnes personnelles.
43
LUCIE BOLZEC
OCCUPATIONAL
INTEGRATION
L'INSERTION
PROFESSIONNELLE
FREELANCE
FOOD DESIGNER
DESIGNER
ALIMENTAIRE
INDPENDANTE
Lucie Bolzec graduated in 2011
from the New Eating Habits course
and has since been developing her
activity as a freelance food designer.
Her freelance status lets her develop
prospective solutions for a variety of clients,
from industrialists to restaurant owners,
consulting agencies to artisans from the
catering industry. Considering the design
brief, fulfilling user needs, interacting with
the other professions: Lucies versatility
is essential for successfully completing
her food innovation projects which cover
the product and the packaging but also
the brand communication or dining concept.
Diplme en 2011 du programme

Nouvelles pratiques alimentaires,
Lucie Bolzec dveloppe depuis son
activit de designer alimentaire
en indpendante. Une structure lgre
qui lui permet de rflchir des solutions
prospectives pour des clients varis,
de lindustriel au restaurateur, de lagence
de conseil lartisan de mtier de bouche.
Prise en compte du cahier des charges,
rponse aux besoins utilisateurs,
interaction avec les autres mtiers,
la polyvalence de Lucie est indispensable
pour mener bien ses projets dinnovation
alimentaire concernant le produit, le packaging
mais galement la communication de marque
ou le concept de restauration.
Polisson / chocolate creation, cration en chocolat

/ L. Bolzec, L. Choquet, N. Janex
ACCESS TO FIRST JOB
ACCS AU PREMIER EMPLOI
DIPLMS BAC + 5, 2013 + 18 MOIS
BTS DESIGN DE PRODUITS 2014

seeking a job
recherche d'emploi
6%
out of which
dont
94 %
Martin Solveig
interactive musical
game for Parc
du Futuroscope,
jeu musical interactif
Martin Solveig
pour le Parc
du Futuroscope
David Arenou graduated in 2010

and is today working as an Interaction
Designer at Dassault Systmes.
He develops highly technical, scientific
and creative experiences for the Passion
for Innovation Institute in order to boost
innovation and promote Dassault
Systmes and its 3D technologies.
In association with cultural operators,
he has thus worked with the PietragallaDerouault company for M et Mme Rve,
invented the Martin Solveig musical
game at Futuroscope and charmed
15 000 visitors with the event Paris,
la nuit remonter le temps (2012).
Significant events which provide a link
between technology and the arts!
44 PREPARING FOR YOUR CAREER I SE PROJETER DANS SA CARRIRE
David Arenou, diplm en 2010,

exerce aujourdhui en tant que
designer d'interactivit au sein
de Dassault Systmes. Il y dveloppe
pour lInstitut Passion for Innovation des
expriences forte valeur technologique,
scientifique et crative afin de faire
merger linnovation et promouvoir
Dassault Systmes et ses technologies
3D. En association avec des acteurs
de la culture, il a ainsi collabor avec
la compagnie Pietragalla-Derouault pour
M et Mme Rve, invent le jeu musical
Martin Solveig du Futuroscope ou encore
sduit 15 000 visiteurs de lvnement Paris,
la nuit remonter le temps (2012).
Des rencontres qui donnent du sens et font
le lien entre technologie et arts !
13/17
others,
autres
2%
25
%
freelance
28 %
employed
en poste
DESIGN, DANCE
AND ATTRACTION
PARKS
DESIGN, DANSE
ET PARC
DATTRACTION
OUR APPRENTICES' PLACEMENT

PLACEMENT DE NOS APPRENTIS
MASTER'S DEGREE + 18 MONTHS AFTER GRADUATION
BTS DESIGN D'ESPACE 2014
48%%
in agencies
en agence
in-house
en intgr
9/19
graduates are working.

de nos diplms
sont en poste.
5/19
graduates are doing

an Erasmus internship.
de nos diplms
sont en stage Erasmus.
INTERNATIONAL CAREERS
CAREERS IN FRANCE
CARRIRES INTERNATIONALES
CARRIRES EN FRANCE
FIGURES FOR 18 MONTHS AFTER GRADUATION IN 2013

POURCENTAGE POUR 2013 + 18 MOIS
to
vers
graduates continues
their studies.
de nos diplms
sont en poursuite d'tude.
FIGURES FOR 18 MONTHS AFTER GRADUATING IN 2013

POURCENTAGE POUR 2013 + 18 MOIS
68 %
12
of our graduates pursue

their career in France.
des diplms poursuivent
une carrire en France.
destinations
32 %
of our graduates are having

a career abroad.
des diplms poursuivent
une carrire l'international.
out of which
dont
32 %
le-de-France.
26 %
Pays de la Loire (region).
45
9
BECOMING
A CREATIVE
PROFESSIONAL
DEVENIR
UN PROFESSIONNEL
DE LA CRATION
Partnerships and apprenticeships are
the optimum means to acquire a good
knowledge of the business world.
Professionals recognizing the quality of
teaching and graduates produced by the school,
plus companies' commitment in supporting
apprentices are the best proof of that.
Partenariats et apprentissage sont des
modes privilgis pour acqurir une bonne
connaissance de l'entreprise. La reconnaissance
par les professionnels de la qualit des
enseignements et des profils forms au sein
de l'cole et l'engagement des entreprises dans
l'accompagnement des apprentis en constituent
la meilleure preuve.
DESIGN
& INNOVATION
MANAGEMENT
APPRENTICESHIP
PROGRAM
MANAGEMENT
DU DESIGN
& DE LINNOVATION
EN APPRENTISSAGE
THE CORPORATE VISION
LA VISION DE LENTREPRISE
Rodolphe Bary (design manager), Franois Ruaud (apprentice designer, apprenti designer) / La Poste
he Design and
Innovation Management
apprenticeship program
is a multi-disciplinary course
which guides apprentices
towards their future in a winwin relationship. We talked to
Rodolphe Bary, design manager
at La Poste and apprenticeship
tutor to Franois Ruaud who
graduated in 2014.
e programme Management
du design et de linnovation
en apprentissage est
un cursus pluridisciplinaire
qui positionne lapprenti
dans son avenir professionnel
par une relation gagnant-gagnant.
Rencontre avec Rodolphe Bary,
design manager La Poste
et matre d'apprentissage
de Franois Ruaud, diplm 2014.
How is design approached

in La Poste?
Comment le design est-il abord

au sein de La Poste ?
RB: We develop transversal projects

in service and innovation design with
an emphasis on use and user experience.
We integrate design into daily practice
by implementing processes which are
identified and shared by various actors.
R.B. : Nous dveloppons des initiatives

transverses de design de service et
dinnovation orientes usage et exprience
utilisateur. Le design sintgre au quotidien
en mettant en place des process identifis
et partags par diffrents acteurs.
What are the advantages of taking

on an apprentice?
Quels sont les avantages de prendre

un apprenti ?
RB: Its an excellent way to observe their

qualities, increase their potential, work
on techniques and benefit from their
growing expertise over a two-year period.
Apprentices are also more confident than
students; they are much more clued-up
when they enter the job market. In two
years, you get a good idea of the world
of business; you learn how to survive in it.
R.B. : Cest une excellente formule

sur deux ans pour observer les qualits,
faire grandir un potentiel, travailler des
techniques et bnficier d'une monte
en comptence sur la dure. Lapprenti est
galement plus confiant quun tudiant,
il y voit plus clair lors de son arrive sur
le march du travail. En deux ans, vous
obtenez une bonne vision du monde
de lentreprise , vous avez appris y vivre.
How much of your time is spent

being an apprenticeship manager
or tutor in your activity?
RB: Its hard to quantify seeing as the
students actively contribute to our output.
The difference between my function and
my role as tutor is therefore not always
clear. We discuss with the apprentice how
the apprenticeship is going and how they
are fitting in to the company or project
team. Its an opportunity to put our activity
into perspective, to see it through the
apprentices eyes and share their feelings
about the experience.
Quel temps consacrez-vous en tant

que matre dapprentissage ou tuteur
dans votre activit ?
R.B. : Cest difficilement mesurable,
les tudiants contribuant activement aux
ralisations. La diffrence entre ma fonction
et mon rle de tuteur nest donc pas toujours
explicite. Avec lapprenti, nous changeons
sur le droul de lapprentissage, lintgration
dans lentreprise ou lquipe projet.
Cest loccasion de prendre du recul sur
lactivit, de lenvisager travers le prisme
de lapprenti et de partager le ressenti
sur lexprience.
BECOMING A CREATIVE PROFESSIONAL I DEVENIR UN PROFESSIONNEL DE LA CRATION
47
THE APPRENTICES
VISION
LA VISION
DE LAPPRENTI
Viapost application for a subsidiary of La Poste group

application, Viapost application pour une filiale
du groupe La Poste
JEAN-PIERRE
MAC A DEDICATED
APPRENTICESHIP
TUTOR
UN MATRE
DAPPRENTISSAGE
PASSIONN
FOR THE VERY

FIRST TIME!
TOUTE PREMIRE
FOIS !
For Franois Ruaud, apprentice
designer in the innovation division
of La Poste under the responsibility
of R. Bary, the apprenticeship
has been a winning formula to help him
flourish in the workplace and get a real
experience of the profession of designer.
Pedagogy and perseverance have helped
him find his place in the organization and
successfully communicate his ideas.
His main tasks ranged from expertise
to project management right through
to implementation. User workshops,
wireframes, mock-ups, usage scenario,
production of style guidelines, etc.
His apprenticeship allowed him to
assess and apply an iterative approach
to both service design and applications.
A tremendous asset when it comes to
looking for a job after graduation!
Pour Franois Ruaud, apprenti designer

au sein de la direction de linnovation
de La Poste sous la responsabilit
de R. Bary, lapprentissage a t une
trs bonne formule pour saccomplir
dans le milieu professionnel et pratiquer
pleinement son mtier de designer.
Pdagogie et persvrance permettent
de trouver sa place dans une organisation
et de russir faire passer ses ides.
Ses principales missions allaient de lexpertise
au pilotage de projet jusqu lexcution.
Ateliers utilisateurs, wireframes, mock-ups,
scnario dusages, ralisation de guides
de styles Son apprentissage la amen
valuer et appliquer une dmarche
itrative autant sur des sujets de design
de services que dapplications. Un atout
considrable pour la recherche demploi
une fois diplm !
Jean-Pierre Mac, co-founder

of TETRAC architects firm, is keen
to pass on some of his professional
skills and experience to the apprentices
from the BTS in Spatial Design that
the firm takes on. For Jean-Pierre Mac,
the encounter between the apprentice
and the firm must make the apprentice
want to go further; it must instill in them
curiosity and a thirst for learning.
Over the years, his vision of the
apprenticeship managers role has
become broader and for the past few
years he has participated in the jury for
BTS and Masters exams. This gives him
a better understanding of what is expected
of the students upon graduation and also
enables him to prepare the apprentice
more effectively for the exam.
Co-fondateur de lagence
darchitecture TETRAC, Jean-Pierre
Mac est soucieux de donner
un peu de son acquis professionnel
accumul aux apprentis du BTS
Design despace quil accueille
au sein de lagence. Curiosit, dsir
dapprendre, pour Jean-Pierre Mac,
entre lapprenti et lagence, il faut
quil y ait une rencontre qui donne
l'apprenti lenvie daller voir plus loin.
Au fil du temps, il a largi sa vision
de lintervention du matre dapprentissage
et participe depuis quelques annes
au jury durant les examens du BTS
et du cycle master. Ceci permet de mieux
comprendre les attentes au terme
des tudes et aussi d'avoir un meilleur
change avec lapprenti lors de
sa prparation.
48 BECOMING A CREATIVE PROFESSIONAL I DEVENIR UN PROFESSIONNEL DE LA CRATION
The first student class on the Masters

apprenticeship program in Design and
Innovation Management graduated
in 2013. Part of the CFA (Vocational
Training Center dedicated to Creation
and Industrial Innovation), this training
program focuses on the organization
and management of design projects,
development of team-working and
communication skills and finding
relevant responses through creativity
and innovation techniques. Out of
18 apprentices, 17 successfully completed
this demanding course and their personal
project. This is an educational choice
which more than pays off as this program
has to satisfy both companies and the
school. All the students on the course
graduated with honors; the jury members
commented on the confidence and
professionalism of our apprentices in their
oral presentations.
INTERIOR
DESIGN COURSE
RECOGNIZED
BY THE CFAI
LA FORMATION
DARCHITECTE
DINTRIEUR
RECONNUE
PAR LE CFAI
First student class on the MDI program graduated in 2013,

premiers diplms 2013 du programme de cycle master MDI en apprentissage
La premire promotion dtudiants

du programme de cycle master
Management du design et de
l'innovation en apprentissage a t
diplme en 2013. Intgre au CFA
Cration et innovation industrielle,
cette formation met laccent sur
lorganisation et la conduite de projets
design, le dveloppement de la capacit
travailler ensemble en communiquant
efficacement et la recherche de rponses
pertinentes par la crativit et les techniques
de linnovation.
Sur 18 apprentis, 17 sont alls au bout

de ce cursus exigeant et de leur projet
personnel. Des choix pdagogiques
payants, puisque cette formation
exige de satisfaire entreprise et cole.
Tous les diplms de la promotion
ont reu une mention ; les membres
du jury ont soulign laisance
et le professionnalisme de nos apprentis
lors de leur soutenance.
On 6 December 2013, L'cole

de design Nantes Atlantique obtained
accreditation from the National
Council of French Interior Designers
(CFAI) for its Masters degree in design
program recognizing students from
the Bachelors program in Spatial
Design/Interior Design. Graduates with
this profile will be able to use the title
interior designer after three years
working as employees or self-employed
workers. This is an acknowledgement of
both the school and its young graduates
who are now able to practice their profession
of interior designer in optimum conditions
at a national, European or international level.
Le 6 dcembre 2013, Lcole de

design Nantes Atlantique a obtenu
lagrment confrant au Diplme
de design bac+5 la reconnaissance
du Conseil Franais des Architectes
dIntrieur (CFAI) pour les tudiants
issus du cycle bachelor Design
d'espace/Architecture intrieure.
Les diplms de ce profil pourront
aprs trois annes dexercice en tant
que salari ou indpendant prtendre
au titre d'architecte d'intrieur.
Une reconnaissance pour la pdagogie
de lcole comme pour les jeunes
diplms qui peuvent aujourdhui exercer
leur profession darchitecte dintrieur
dans les meilleures conditions tant au niveau
national, europen quinternational.
BECOMING A CREATIVE PROFESSIONAL I DEVENIR UN PROFESSIONNEL DE LA CRATION
49
10
USING THE ADDED
VALUE OF DESIGN
BNFICIER
DE LA VALEUR
AJOUTE DU DESIGN
The relationship with the socio-economic
world, companies and institutions, is at the
heart of the schools project. Promoting best
practices, disseminating innovative methods
of creativity and understanding companies
expectations all constitute important milestones
for the full recognition of the value of design.
La relation avec le monde socio-conomique,
entreprises et institutions, est au cur du projet
de l'cole. Promouvoir les meilleures pratiques,
diffuser les mthodes innovantes de crativit,
comprendre les attentes des organisations
sont autant de jalons pour une reconnaissance
entire de la valeur du design.
STRATEGIC
DESIGN
TROPHIES
TROPHES
DE DESIGN
STRATGIQUE
Brosserie Andre Julio team awarded the Global Design Prize in 2014,
quipe de la Brosserie Andre Julio, laurate du Prix Design Global 2014
or the past fifteen years,

Lcole de design Nantes
Atlantique and the Chamber
of Commerce and Industry
of Nantes Saint Nazaire have
organized the Strategic Design
Trophies which award companies
in the West of France that have
integrated design in their strategy.
epuis quinze ans, Lcole

organise avec la Chambre
de Commerce et dIndustrie Nantes
Saint-Nazaire les Trophes
de design stratgique qui honorent
les entreprises du Grand Ouest ayant
intgr le design dans leur stratgie.
THE WINNING COMPANIES

LES ENTREPRISES LAURATES
The Design Trophies distinguish companies for their experience in terms
of creation encouraging their management to make use of agency or in-house
designers. Micro-enterprises, SMEs and middle-market companies are thus
encouraged to consider design as a development tool. Since 2013, the awards
have been divided into five different categories. In 2013, Aqualeg won the Trophy in
the Design and Start-up category for the development of an attractive femoral prosthesis
(Fox Design agency). In 2014, Beauer, a manufacturer of recreational vehicles, won an
award in the same category (Zamak agency). In 2013, the Design and Innovation Trophy
was awarded to Etalmobil for the concept of a food truck vehicle (M.A.D. Studio agency)
and in 2014 to Krampouz, the worldwide leader in professional crepe makers.
The Design and Interaction Trophy was awarded to the Bocage du Lac campsite in 2013
for the development of its accommodation (Owen Poho Leano agency) and in 2014 it
went to Atelier Iceberg. The Global Design Trophy was awarded to Sogal, manufacturer of
dressing-rooms and sliding doors in 2013 and to Brosserie Julio in 2014. The companies 10-vins
(wine by the glass) and Structures (design and production of objects and structures) won
the Jurys Special Prize in 2013 and 2014 respectively.
Les Trophes de design distinguent lexprience des entreprises en matire
de cration encourageant les chefs d'entreprises ayant fait confiance un
designer (intgr ou en agence). TPE, PME et ETI sont ainsi incites prendre
en considration le design comme outil de dveloppement. Depuis 2013,
les rcompenses sont rparties en cinq catgories diffrentes. En 2013, Aqualeg
a reu le Trophe catgorie Design et start-up pour le dveloppement dune prothse
fmorale esthtique (agence Fox Design). En 2014, Beauer, constructeur de vhicules
de loisirs a t rcompens dans la mme catgorie (agence Zamak). Le Trophe Design
et innovation a rcompens en 2013 Etalmobil pour un concept de vhicule adapt food
truck (agence M.A.D.Studio) et en 2014, le leader mondial de la crpire professionnelle
Krampouz. Le Trophe Design et interactivit a t dcern en 2013 au camping du Bocage
du Lac pour lvolution de son hbergement (Owen Poho agence Leano) et en 2014
Atelier Iceberg. Le Trophe Design global sest vu dcern Sogal, fabricant de
dressings et portes coulissantes en 2013 et la Brosserie Julio (Ionna Vautrin) en 2014.
Lentreprise 10-vins (vin au verre) en 2013 et Structures (conception et ralisation dobjets
et structures produits) en 2014 ont reus quant eux les prix Coups de Cur du jury.
USING THE ADDED VALUE OF DESIGN I BNFICIER DE LA VALEUR AJOUTE DU DESIGN
51
A SUCCESSFUL
INTEGRATION
WITHIN ORGANIZATIONS
UNE INTGRATION
RUSSIE AU SEIN
DES ORGANISATIONS
SUCCESS
STORY
VENDME
FENCING
AND GATES
VENDME
FERMETURES
ET PORTAILS
Comment se diffrencier sur le march des fermetures aujourdhui ? Question

pose par lentreprise Vendme Fermetures et Portails qui a choisi linnovation
par le design dans un secteur pourtant trs concurrentiel. Ds 2011, une premire
tude prospective a t mene avec des tudiants de 3e anne Classe internationale ;
lentreprise a de son ct mobilis des membres du bureau dtudes et du marketing
sur le projet. Sept groupes de travail ont propos des solutions innovantes et design.
Enthousiasme par les rsultats, lentreprise a ensuite analys chaque proposition
et retenu lquipe dAdrien Edel et Laura Gasparini, diplms 2013. Pas moins de sept
modles crs par le duo ont t repris et intgrs au catalogue Charuel de lentreprise.
lheure du bilan, Stphane Grizeaud, chef de produit, explique : Au-del des travaux
raliss par les tudiants, notre collaboration avec Lcole de design Nantes Atlantique
nous a permis de crer une dynamique interne dans la cration de nouveaux modles.
De plus, lil neuf des tudiants nous a emmens sur des pistes que nous naurions pas
explores aussi vite. Le portail tant un produit dimage, nous souhaitons maintenant sortir
une nouvelle collection tous les ans. Nous referons donc certainement appel Lcole
de design pour nous assister dans de futurs dveloppements.
87%
JOB
OPPORTUNITIES
of our graduates
find a job in less
than a year
per years
30%
80%
of our graduates
work in the
West of France
350
TRAINEES
in continuing
education
up to
partnerships
are situated in
the Pays de
la Loire
412
INTERNSHIPS
per year
50
Laura Gasparini
& Adrien Edel
How can we differentiate ourselves in the fencing market today? This was
the question asked by French company Vendme Fencing and Gates who opted
for design-led innovation in a highly competitive sector. In 2011, the first prospective
study was carried out with 3rd year students from the International Class; the company
mobilized members of the design office and marketing team to work on the project.
Seven working groups came up with innovative design solutions. Thrilled with the results,
the company then analyzed each proposal and selected the team made up of Adrien Edel
and Laura Gasparini who graduated in 2013. No less than seven models created by the
duo were taken on board and included in the companys Charuel catalogue. Looking back
at their achievements, Stphane Grizeaud (product manager), explains: In addition to the
work produced by the students, our collaboration with L'cole de design Nantes Atlantique
helped us find an internal dynamic for creating new models. Whats more, the students
fresh perspective took us down avenues we wouldnt have explored so quickly.
Since gates are an image-based product, from now on we intend to bring out a new
collection every year. We will certainly be contacting L'cole de design again to ask for their
help in future developments.
750
partnerships
with industrial
products
EMPLOYMENT OPPORTUNITIES
A PRIORITY
LINSERTION PROFESSIONNELLE,
UNE PRIORIT
It takes time to build a career plan.
Each step is important and students
must be guided by the school
in the construction of their future
career throughout their studies.
Thanks to the schools department
for internships and professional integration,
this process helps target opportunities
for rewarding experiences in companies
during the compulsory internships.
Company recruitment and job offers,
a network for former students or project
incubators the school does everything
possible to ensure that getting students
into the workplace is a priority. And once
these students find jobs, they too will join
this support network!
A NEW OPTION
IN CONTINUING
EDUCATION
FOCUSED ON
DESIGN THINKING
UNE NOUVELLE
OFFRE DE
FORMATION
CONTINUE ORIENTE
DESIGN THINKING
Un projet professionnel se construit

au fil du temps. Si chaque tape
est importante, les tudiants doivent
tre accompagns par l'cole dans
la construction de leur projet davenir
tout au long de leurs tudes.
Une dmarche qui, grce au ple Stages
et insertion professionnelle de lcole, permet
de cibler les opportunits d'expriences
enrichissantes en entreprise lors des stages
obligatoires. Recrutement des entreprises
et offres demplois, rseau des anciens
lves ou incubateurs de projets, tout
est mis en uvre par l'cole pour que
linsertion professionnelle des tudiants
soit une priorit. tudiants qui, une fois
en poste, intgreront naturellement
ce rseau dentraide !
A strategic management discipline

for companies with their sights
set firmly on the future, design
is a reflection on future uses.
L'cole de design has set up a new
continuing education program aimed at
professionals: Design Thinking creativity
workshop (2 days), Design Thinking
Use Innovation module (5 days), Design
project Management Methodology
module (3 days), Service Design
Methodology module (2 days), BADGE
Design manager (32 days) or Integrating
design in service development (23 days).
L'cole de design also offers tailor-made
solutions for companies by adapting its
pedagogical content and methods to
provide a relevant and pragmatic service.
COMPANIES
50 partenariats industriels
80 % de nos partenariats en Pays de la Loire
87 % des diplms sont en poste en moins d'un an
30 % des diplms travaillent dans l'Ouest
750 offres d'emploi par an
350 stagiaires en formation continue
412 stages par an
Discipline de management
stratgique pour lentreprise qui
se projette dans son avenir, le design
est une rflexion sur les usages futurs.
Lcole de design a mis en place
un nouveau programme de formation
continue destin aux professionnels :
atelier de crativit Design Thinking
(2 jours), module Innovation dusage
Design Thinking (5 jours), module
Mthodologie Gestion de projet design
(3 jours), module Mthodologie "Design
de services" (2 jours), BADGE Design
manager (32 jours) ou parcours "Intgrer
le design dans la conception de services"
(23 jours). Lcole de design conoit
galement des offres sur-mesure pour
les entreprises en adaptant ses contenus
et mthodes pdagogiques pour une
intervention pertinente et pragmatique.
Chrome and Disco Models, modles Chrome et Disco / Charuel catalogue / Vendme
52 USING THE ADDED VALUE OF DESIGN I BNFICIER DE LA VALEUR AJOUTE DU DESIGN
USING THE ADDED VALUE OF DESIGN I BNFICIER DE LA VALEUR AJOUTE DU DESIGN
53
Director of publication:
Christian Guellerin
Project managers:
Frdric Degouzon, Galle Delehelle
Responsables du projet :
Editorial Coordinator:
Valrie Marion (Bigre)
Coordination ditoriale & rdactionnel :
Translation:
Sarah Joksimovic
Proofreading:
Frdric Degouzon, Valrie Marion,
Galle Delehelle, Sophie Ottenwelter
Frdric Degouzon, Galle Delehelle

Valrie Marion (Bigre)
Traduction :
Sarah Joksimovic
Relectures :
Frdric Degouzon, Valrie Marion,

Galle Delehelle, Sophie Ottenwelter
Direction artistique et design graphique :
Art direction and graphic design:

Isabelle Champion
Isabelle Champion
Iconography:
Isabelle Champion, Sophie Ottenwelter,
Isabelle Champion, Sophie Ottenwelter
Impression and Laser controlled

perforation:
Followed by Couleurs fab
Paper :
cover : Fabriano Life Extra White 300g,

internal booklets : recycled offset
/ uncoated paper, containing 80 %
de-inked post-consumer waste fibres
and 20 % pure ecological / organic ECF
cellulose, FSC certified
Photo credits:
Jean-Charles Quefflec (p. 4/6/8/10/1

1/13/14/17/18/19/21/23/25/26/27/3
1/33/35/39/40/46/49/50/51), Laurent
Neyssensas (p. 12), Marion Rappenne
(p. 30/33/34), David Balkwill (p. 35),
Atelier Iceberg (p. 32/38/53),
Les Designers graphiques (p. 45)
All rights reserved on all material included in this
document.Trademarks mentioned here are the sole
properties of their legal owners.
June 2015.
54 ACKNOWLEDGMENTS I REMERCIEMENTS
Directeur de la publication :
Christian Guellerin
Iconographie :
Impression et perforation laser :
Suivi par Couleurs fab

Papier :
couverture : Fabriano Life Extra White

300g, livrets intrieurs : Papier offset
recycl, compos de 80 % de fibres
dsencres post-consommation
et de 20 % de pure cellulose cologique
ECF, certifi FSC.
Crdits photos :
Jean-Charles Quefflec (p. 4/6/8/10/1

1/13/14/17/18/19/21/23/25/26/27/3
1/33/35/39/40/46/49/50/51), Laurent
Neyssensas (p. 12), Marion Rappenne
(p. 30/33/34), David Balkwill (p. 35),
Atelier Iceberg (p. 32/38/53),
Les Designers graphiques (p. 45)
Tous droits rservs sur les projets et images prsents
sur cet ouvrage. Les marques cites restent la proprit
de leurs ayants droits.
juin 2015.

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EDITO

In 1998, with the help of local and regional

Lcole de design Nantes Atlantique

d'une nouvelle responsabilit, comprend

As a result, our teaching activities are

Lcole de design Nantes Atlantique

formation en alternance dans le cadre

politique de notorit internationale:

Lcole de design Nantes Atlantique

UNE COLE ENGAGE

[ ... teaching activities are based

internationalisation des cursus :

6 BUILDING UP OUR EXPERTISE I RENFORCER SON EXPERTISE

BUILDING UP OUR EXPERTISE I RENFORCER SON EXPERTISE

fter the creation

prs la cration du READi

Since January 2014, the Responsible Innovation program at Lcole de design

N.B. : Innovation responsable a t spar en deux programmes distincts en 2015,

8 BUILDING UP OUR EXPERTISE I RENFORCER SON EXPERTISE

Lcole de design Nantes Atlantique

Lcole de design Nantes Atlantique

Double grip carafe , carafe double poigne

Invited by the French Hospital

Invits par la Fdration Hospitalire

In September 2014, 9 projects

BUILDING UP OUR EXPERTISE I RENFORCER SON EXPERTISE

EXPERIMENTING ON AN URBAN SCALE

10 BUILDING UP OUR EXPERTISE I RENFORCER SON EXPERTISE

founding partners but also many other

In January 2015, an initial Decoding

des donnes. Saffirmant comme un virage

En janvier 2015, un premier

BUILDING UP OUR EXPERTISE I RENFORCER SON EXPERTISE

innovants. Pilot par Matthias Rischewski,

DataLab presentation at l'Htel de Rgion

Once it has been shaped by statistical

12 BUILDING UP OUR EXPERTISE I RENFORCER SON EXPERTISE

Une fois faonne par le biais de

FROM INTERN TO EMPLOYEE

Falcon 5X / Dassault Aviation

TALENT, INTERNSHIPS, RECRUITMENT

hat is the cornerstone

To make the most of their studies at Lcole de design Nantes Atlantique,

e gage dune scolarit

Russir pleinement son cursus au sein de Lcole de design Nantes Atlantique,

14 WORKING CLOSELY WITH COMPANIES I COLLABORER AVEC LENTREPRISE

For nearly one student in two,

C Dans LAir / App for the TV Show C Dans L'Air,

Les Dglingos / Globe Trotoys / Charlotte GRARD (Alumni 2009)

a service company. For Charlotte Grard,

tudiants dans un milieu professionnel,

Although information technologies have been part of our everyday lives

WORKING CLOSELY WITH COMPANIES I COLLABORER AVEC LENTREPRISE

limited space and budget, shared

In the last few years, design

station in Saint-Nazaire. The station has

16 WORKING CLOSELY WITH COMPANIES I COLLABORER AVEC LENTREPRISE

Pari tenu, puisque la prise en compte

Depuis quelques annes, le design

18 DRIVING INNOVATION I PROVOQUER LINNOVATION

Nantes confirms its status as

Nantes confirme sa position de

Lorganisation dun workshop

to achieve greater interdisciplinarity

formation en alternance dans le cadre

politique de notorit internationale:

internationalisation des cursus :