A

Project Report
On
THE STUDY OF PURCHASE INFLUENCING FACTOR OF
STAR COATINGS & MEMBRANES PVT. LTD

Submitted to the MBA Department in Partial fulfillment of the

Requirement for the degree of
Masters of Business Administration
Session 2014-2016
SUBMITTED TO:
Mr. Vikhyat
(Faculty Of Management)

SUBMITTED By :

Manisha Gupta
M.B.A. III Sem
Roll No. 1406870038

Meerut Institute of Engineering & Technology

NH. 58 Baghpat Bypass, Road Meerut U.P.
(Affiliated To Dr. APJ Abdul Kalam Technical University, Lucknow)
1

DECELARATION
I MANISHA GUPTA, a student of MBA 3rd semester of MIET, Meerut hereby declare that the project
report titled The Study Of Purchase Influencing Factor Of Star Coatings & Membranes Pvt. Ltd
is my original work and the same has not been submitted for the award of any other diploma or degree.

Place:

MANISHA GUPTA

Date:

Roll no-1406870038

ACKNOWLEDGEMENT

I express my sincere gratitude to Mr. Vikhyat (Faculty Of Management) MIET, Meerut a source of
motivation and gave me the opportunity to work on this project. She has been my mentor during this
project. Her guidance and vast knowledge has been a source of inspiration. I wish to express my heartfelt
gratitude to all the faculty and staff members who have always been a guiding light of this study right
from the word go. They gave me insights, which have proved to be very useful for me while I went about
doing this study.

MANISHA GUPTA

PREFACE

The present report is assigned with the topic The Study Of Purchase Influencing Factor Of Star
Coatings & Membranes Pvt. Ltd with preference to STAR COTINGS AND MEMBRANCE PVT.
LTD. NEW FRIENDS COLONY SOUTH DELHI. For the purpose of knowledge, which a student
of marketing required and help to face the student more expertly, boldly and tactfully, whenever he
face. It is right passage to enter the world of marketing.
The topic is very interesting to introduce a fresher like me practically with the ever changing & west of
marketing.
Product planning which are the marketing devices to stimulate demand for product can not overcome
in product style, quality packing design or function. Sales promotion is a way to increase the demand
of a new product. It is also way of differentiating similar product.
Waterproofing membranes & construction chemicals are the product consumer both by mass & class
in heavy quantity as it is nasality product but the selling of it is not so very easy as in the present age
competition in every field is very typical.
In the report in which has been investigated prominent of agent retailers & consumer of the city from
different areas. I have to cover all reason by hard work of mine and help of several well wisher with the
help of Star Coatings and Membranes Pvt. Ltd. New Friends Colony South Delhi. To make working
smooth and increase the sale of product and hope that the practical work and this report will help the
management to make the position better in the market and spot up the sales of the organization
product very soon.

EXECUTIVE SUMMARY
The objective of the project is to study market potential of Waterproofing Chemicals and to know the
consumers perception about Waterproofing Membranes. The report contains a brief introduction of Star
Coatings & Membranes Pvt. Ltd. and its various products. Star is the largest player in the Chemical
sector.
At Star quality is a relentless commitment to continuous improvements in products, process and systems
to provide consistent quality products to meet our customers requirement worldwide. This report clearly
mentions objectives of study and research methodology utilized. Research design used in this project is
exploratory and the sources of information are both of primary data and secondary data. The data
collection method used is structured non disguised questionnaire in which the types of questions used are
multiple choices and close ended. The report contains a detailed view of the tasks, which have been
undertaken to analyze the market of Waterproofing Membranes. Various set of questionnaire have been
prepared to know perceptions of retailers and consumers about Star Chemicals. Some of the research
areas are New Friends Colony, in which the comprehensive and intensive marketing activities at Star
Coatings & Membranes Pvt. Ltd. New Delhi is control by manager marketing. Incharges marketing of the
unit Chemical it is the complete meal for structure.
The route or supervisor duty is to see whether the Waterproofing Membranes and Chemical products are
properly distributed to the agents of Star in due proper time. They observe the market trend, the
competitors activities, and the difficulties of market. They try to penetrate in new market area where the
agents of Star do not exit. At the present the distribution of Waterproofing Membranes and Chemical
product is done through Company vehicles which are arrange by the company.
In All over India CICO is the strongest competitor in the fields of Waterproofing. Mostly agents as well
consumers say that the quality of Star is much better when any other brand packed Chemical in Delhi.
Removing the middlemen between the producers and consumer by the procurement of the Chemicals
directly by the producer directly through consumer.

The route or supervisor duty is to see whether the waterproofing Membranes and Chemical products are
properly distributed to the agents of Star in due proper time. The whole project has been a great learning
for me to experience and understand the market dynamics with respect to Waterproofing Membranes.

TABLE OF CONTENTS
S.NO

TITLE

1.

Introduction
(a) Introduction to the study
(b) Objective
(c) Importance
(d) How the study help the company

2.

Company profile
(a) History of Star Coatings
(b) Structure of Organization
(c) Mission of Star Coatings

3.

Product Mix

PAGE
8
8-9
10
11
12
13
14-52
53-58
59
60

(a) Definition of Waterproofing Chemicals

60-61
(b) Product Line
62-65
(c) Marketing of Waterproofing Membranes and Chemical Product
4.

Distribution channel

66-68

5.

Research Methodology Used

69-74

6.

Analysis of data collected

75-87

7.

Conclusion

8.

Recommendations & Suggestion

90-92

9.

Annexure

93-95

10.

Bibliography

96-97

88-89

INTRODUCTION
IMPORTANCE OF THE CONSUMER BEHAVIOUR
In old days, the importance of the study of consumer behavior was not realized by business and
industrial enterprises. It was taken for granted that whatever is produced, can be easily in the
market. It was further assumed that the customers have no choice or preference of their own and
they purchase whatever is sold to them. It was considered enough for a marketer to collect the
quantitative data of consumption. No need was realized for collecting and analyzing the qualitative
data. Now, the time has changed, recognitions have changed and consideration has changed. The
business and industrial enterprise have realized the importance of the study of consumer behaviors.
They have come to realize that no marketing efforts can be successful if the choices, tastes and
attitudes of consumers are not properly considered.
Therefore the stress is laid upon marketing research and the study of consumer
behavior. All the efforts are made to diagnose the needs and wants of consumers. Goods and
services are produced accepting to the specifications of these needs and wants and these goods and
services are distributed to the consumers at the right time and place through most suited channels
of distribution. All the marketing activities of today go around the satisfaction of consumer needs.
The importance of the study of consumer behavior may be explained as under:
1-Production Policies: The study of consumer behavior affects of the enterprise. Consumer
behavior discovers the habits, tastes and preference of consumers and such discovery enables an
enterprise to plan and develop its products according to these specifications. It is necessary for an
enterprise to be in continuous touch with the changes is consumers behavior so that necessary
changes in products may be made.

2-Price Policies: An organization must study the behavior of his consumer very well before fixing
the price of his product because the consumer behaviors affects price policies of the enterprise to a
8

great extent. For example some people purchase a product only because it increases their social
prestige.
3-Distribution Policies: Consumer behavior affects distribution policies of an enterprise also. It is
necessary for the manufacturer to assure regular and continuous supply for the manufacturers to
assure regular and continuous supply of products in the market.
4-Sales Promotion Policies: The study of consumer behavior helps the enterprises in knowing the
buying motives of consumer. The decisions of the form, color, packing and labeling etc. of the
products are directly affected by the motives for which the consumer buys the products.
Above discussion makes it clear that the study of consumer behavior plays an important
role in the determination of marketing policies of the enterprise.

The Waterproofing Chemicals play an important role in the structure of building life. It is
said to be the complete natural food. Milk is consumed in every house without any consideration
of cost, creed, status, religion and age.

OBJECTIVES OF THE STUDY

To know the factors which influence a consumer to go for particular brand.

To determine the appropriate delivery time of the Star product.
To know the market of Star products.
To study the response and behavior of the consumer.
To know whether the people are satisfied with the pricing of Star products.
To know awareness of consumer about Waterproofing.

10

IMPORTANCE

Analyzing market opportunity :-Consumer behavior helps in finding out that

what are the opportunities for marketing the product . The marketer can know
that what product they can produce to satisfy the needs and wants of the
customer and that will give them maximum profit.
Selecting target marketing:-The study of consumer behavior helps in selecting
the target market that which market to target and the needs to be satisfied of the
customers.
Marketing mix decision .
Use in social and nonprofit marketing.
IMPORTANCE OF WATERPROOFING
Waterproofing is very important from structural point of view as they contain almost all the
essential chemical constituents required in Building Structure.
Chemical industry also fits well in diversifying farming programs and reducing the
building structure risk involved in Structure. It provides a good waterproofing membranes.
Chemicals industry is also in maintaining the structure of building.
HOW THE STUDY HELP THE COMPANY?
During my project work in Star, I suggested new Questionnaires to know the satisfaction level of
the customers with the help of new Questionnaires. The company can make the changes or can
modify the old Questionnaires for better results. The new Questionnaires contain more questions
and are easy to understand that can be used for measuring satisfaction level of the customer.

11

COMPANY AT A GALANCE

Name of company

Star Coatings & Membranes Pvt. Ltd.

Phone no.

+91-11-26328651/52/53/54, 26931888/2999

Fax no.

+91-11-26931162

Head Office of the Company

Major product

ENIROOF GOLD/SPR/EMB/BLACK

New Launching

ENIPOXY160

Turn Over

400-500 Crore per year

Net profit

28 Crore

Office Timing

10 am to 6 pm

Production Work

Continuously 24 hours in 3 shift

Supply of Chemicals

5 times in a day

Certification

AN ISO 9001-2008

A-92-C 2 nd Floor, Taimoor nagar, New Friends Colony,

New Delhi- 110065

12

About Company( History of STAR )

Star Coatings & Membranes Pvt. Ltd. is one of the leading suppliers of waterproof coatings, Liquid
Membranes, Epoxy Coatings, Poly-urethane Coatings, Decorative Coatings, Anticorrosive Coatings,
Adhesives, Joint sealants, Cement admixtures, and many more specialty products.

A decade ago Star Coatings & Membranes Pvt. Ltd. introduced water based liquid membranes for
waterproofing in Indian market. We established the name Eniroof EMB and Eniroof SPR as a
synonym for Waterproofing. Star Coatings & Membranes Pvt. Ltd. has incorporated the scientific,
advance and most innovative technologies to bring winds of change to revolutionize the construction
industry. Our endeavor is to provide ECO friendly, high quality and cost effective products to our ever
increasing customers.

Star Coatings & Membranes Pvt. Ltd. Is delighted to have its presence across all the cross sections of
Indian construction industry be it various Ministries, Govt. Department, Outstanding Corporate
Houses, Leading Developers, Structural consultants, established Architects and above all our small
customers across the society.

Star Coatings & Membranes Pvt. Ltd. and its Group Company equipped with a state of art
manufacturing units at Daman. Our world class R&D facility adds feather to the Cap. Moreover we
have our own warehousing arrangements at different locations in India.

Star Coatings & Membranes Pvt. Ltd. do posses the professionally managed site inspection and
consultancy teams to suggest our clients, value added solutions against their needs.

13

Throughout theses years of establishment, not only that our name has successfully been recognized in
the Indian Market, we have also been able to carve a big niche for our value added products and
services, precisely here is a glimpse of our vision, Mission, and Objectives which are our driving force
to touch the sky.

Vision:

To bring winds of change to revolutionize the construction industry with Ecofriendly, cost effective,
high quality & exclusive range of innovative speciality chemicals.

Mission:
Guaranteed construction chemical solutions with commitment to excellence & Closeness to customer.

Objective:
To rely on integrity, passion, dedication & commitment for total customer satisfaction.

14

CONCRETE ADMIXTURE & PLASTICIZER

STAR 310
Anticorrosive, High Range, Water Reducing Super plasticizing Admixture
Conforms to ASTM C 494 Type F
DESCRIPTION
STAR 310 is a high performance set reducing, super plasticizing admixture for use in concrete and
Portland cement.
STARS 310 admixtures helps in reducing setting times in general and especially in lower
atmospheric temperature, produce early high and ultimate increased strengths. It reduces bleed and
segregation and improves workability too.
STAR 310 does not contain any added chloride ions ensuring that the product does not support
corrosion of reinforcing steel. Being anticorrosive in nature helps concrete and steel to prevent
corrosion.
ADVANTAGES

Increased Strength without increase in cement content.

Improved Durability by increasing density and lowering permeability.

Chloride free. It is safe in prestressed concrete and with sulphate resisting cements.

Reduced segregation.

Produces high early strengths.

Corrosivity NonCorrosive.

DOSAGE
15

The optimum dosage determined by site trails with a specific concrete mix which enables the effects
of workability, strength gain and setting time to be measured.
The rate of addition of STAR 310 is typical between 160 ml to 500ml per 100 kg cement.
STAR 312
Anticorrosive, Set Retarding Super plasticizer
Conforms to ASTM C 494 Type G
DESCRIPTION
Brown solution based on selective Polymers to produced high workability concrete without loss of
strength. It promotes high and early ultimate strength by taking advantage of water reduction whilst
maintaining workability.
ADVANTAGES

High early and ultimate strength concrete

High performance concrete for durability

To produce high workability concrete requiring little or no vibration during placing.

High workability without segregation or Bleeding.

Precast & Prestressed concrete

Concrete containing pozzolans such as micro silica, GGBFS, PFA including high volume fly
ash concrete.

DOSAGE
16

The optimum dosage is best determined by site trials with the concrete mix that enables the effect of
workability, strength gain or cement reduction to be measured. Site trial with this product should
always be compared with mix containing no admixture. As a guide the rate of addition is generally in
the range of 0.5to 2litres/100 kg of Cement.

STAR 315
Anticorrosive, water Reducing Retarding, Super Plasticizing Admixture
Conforms BS 5075 & ASTM C494 Type G
DESCRIPTION
STAR 315 is a high performance water reducing, super plasticizing admixture for use in concrete
and Portland cement.
STAR 315 does not contain any added chloride ions ensuring that the product does not support
corrosion of reinforcing steel. Being anti corrosive in nature, helps concrete and steel to prevent
corrosion.
ADVANTAGES

Provide specified strength grades at comparatively lower cement content.

It reduce water content, improves compressive Strength.

Enhances durability through the production of low permeability concrete

Minimizes segregation and bleeding and produce a dense, close textured surface, improving
durability.

Chloride free, safe for use in prestressed and reinforced concrete

Anticorrosive in nature, neither initiate nor promote corrosion.

17

Allows workability to be increased without adding extra water

DOSAGE
The optimum dosage determined by site trails with a specific concrete mix which enables the effects
of workability, strength gain and setting time to be measured.
The rate of addition of STAR 315 is typical between 200 ml to 500ml per 100 kg cement.

STAR 316
Pore blocking, Anticorrosive Concrete Admixture
Conforms to IS 91031999 ASTM C 494 Type A
DESCRIPTION
STAR 316 is a high performance porosity reducing, hydrophobic, anticorrosive admixture for use in
concrete and Portland cement to produce waterproof concrete.
STAR 316 does not contain any added chloride ions ensuring that the product does not support
corrosion of reinforcing steel. Being anti corrosive in nature, helps concrete and steel to prevent
corrosion.
ADVANTAGES

STAR 316 reduces porosity.

STAR 316 reduces permeability.

STAR 316 reduces diffusion coefficient.

STAR 316 increases water resistance and corrosion resistance.

18

STAR 316 is chloride free. Ideal for concrete containing embedded steel.

STAR 316 easily dispersed throughout concrete mix.

STAR 316 is Anticorrosive in nature, neither initiates nor promotes corrosion.

Allows workability to be increased without adding extra water

DOSAGE
The optimum dosage determined by site trails with a specific concrete mix which enables the effects
of workability, strength gain and setting time to be measured.
The rate of addition of STAR 316 is typical between 13 percent (by weight) per 100 kg cement.
STAR 321
High Early Strength New Generation Polycorboxylate eather based Super Plasticizer for Precast
Concrete Application Conforms to ASTM C494 Type B, D & G, and ASTM C 1017 Type II
DESCRIPTION
STAR 321 is polymer engineered specifically towards the precast concrete industry to produce the
highest possible early age strength gain, with the lowest possible cementitious content.
STAR 321 is a new generation polymeric super plasticizer/high range water reducer based on nano
technology
STAR 321 has the effects of Steric and Electrostatic repulsion that helps in producing a product,
which is more effective than conventional super plasticizers.
STAR 321 does not contain any added chloride ions ensuring that the product does not support
corrosion of reinforcing steel. Being anti corrosive in nature, helps concrete and steel to prevent
corrosion.
19

ADVANTAGES

STAR 321 provide early age compressive strength developments that improve productivity,
earlier transfer of prestress and negate the need for accelerating admixtures during cold
temperature working.

STAR 321 provides better consistency, requires little or no vibration in highly workable
concretes.

STAR 321 reduce surface cohesion makes concrete floating and finishing requires less
labour involvement.

STAR 321 improves rheology of concrete provides a blemish free surface finish, requiring
less repair work.

STAR 321 is chloride free, ideal for concrete containing embedded steel.

STAR 321 is Anticorrosive in nature, neither initiates nor promotes corrosion.

Allows workability to be increased without adding extra water.

DOSAGE
The optimum dosage determined by site trails with a specific concrete mix which enables the effects
of workability, strength gain and setting time to be measured.
The rate of addition of STAR 321 is typical between 0.4% to 3% by weight of cement.

STAR 325
High Early Strength Anticorrosive PCE based super plasticizing admixture for self compacting
concrete Conforms to ASTM C494 Type B, D & G, and ASTM C 1017 Type II
DESCRIPTION
20

STAR 325 is polymer engineered specifically towards the precast pipe industry to produce the
highest possible early age strength gain, with the lowest possible cementwater ratio.
STAR 325 is a new generation polymeric PCE based super plasticizer/high range water reducer
based on nano technology. STAR 325 has the effects of Steric and Electrostatic repulsion that helps
in producing a product, which is more effective than conventional super plasticizers/water reducers.
STAR 325 does not contain any added chloride ions ensuring that the product does not support
corrosion of reinforcing steel. Being anti corrosive in nature, helps concrete and steel to prevent
corrosion.
ADVANTAGES

STAR 325 provide early age compressive strength developments that improve productivity,
earlier transfer of prestress and negate the need for accelerating admixtures during cold
temperature working.

STAR 325 reduce surface cohesion makes concrete floating and finishing requires less
labour involvement.

STAR 325 is chloride free, ideal for concrete containing embedded steel.

STAR 325 is Anticorrosive in nature, neither initiates nor promotes corrosion.

Allows workability to be increased without adding extra water

DOSAGE
The optimum dosage determined by site trails with a specific concrete mix which enables the effects
of workability, strength gain and setting time to be measured.
The rate of addition of STAR 321 is typical between 0.4% to 3% by weight of cement.
21

STAR 327
Anticorrosive Polymeric PCE Super Plasticizer for Long Slump retention.
Conforms to ASTM C494 Type B, D & G, ASTM C 1017 Type II
DESCRIPTION
STAR 327 is a new generation super plasticizer specifically designed for use in applications where
very long slump retention is needed. STAR 327 is based on polymer and developed by using nano
technology. STAR 327 has excellent dispersing action. STAR 327 has the effects of Steric and
Electrostatic repulsion that helps in producing a product, which is more effective than conventional
super plasticizers / water reducers.
STAR 327 does not contain any added chloride ions ensuring that the product does not support
corrosion of reinforcing steel. Being anti corrosive in nature, helps concrete and steel to prevent
corrosion.
ADVANTAGES

STAR 327 is designed to provide excellent and consistent dispersion properties when added
to concrete, in dry batched concrete or to readymix concrete mixers on site.

STAR 327 is a highly efficient super plasticizer.

STAR 327 provides increased workability of concretes at low dosage rates.

STAR 327 improves cohesion and consistent set at high workability, save time.

STAR 327 is chloride and formaldehyde free.

DOSAGE
The optimum dosage determined by site trails with a specific concrete mix which enables the effects
of workability, strength gain and setting time to be measured.
22

The rate of addition of STAR 327 is typical between300 to 2000 ml per 100 kg cement.
STAR PCE4420
New Generation Slump Retaining PCE based Concrete Super plasticizer
Conforms to ASTM C494 Type B, D & G, ASTM C 1017 Type II
DESCRIPTION
STARPCE 4420 is a High Range Water Reducing Admixture for High performance, High strength
and durable concrete. It is based on a Polycarboxylate Ether (PCE) Polymer. The main polymer
backbone has carboxyl groups for the adsorption on the surface of cement particles and alkoxy
polyether lateral chains that keep the particles physically away from each other. This phenomenon of
separating discrete solid agglomerating particles is known as Steric Hindrance. This result in superior
fluidity of the mixture combined with better retention of workability (slump) as compared to the
conventional super plasticizers based on Naphthalene or Melamine formaldehyde polycondensates. h
STARPCE 4420 comprises of particles less than 1/50 the size of cement grains, and is synthesized
through ionic polymerization in nanoscale.
STARPCE 4420 is a High Range Super plasticizer (water reduction up to 40% in control concrete)
with superior cement dispersion ability to provide extremely high slump values, even to concrete
mixtures with watertocement ratio of less than 0.30. STARPCE 4420 can provide slump retention
of more than 120 minutes after mixing at higher than ambient temperatures (35 C or more)
ADVANTAGES
STARPCE 4420 is highly dosage efficient a much smaller dosage as compared to conventional
super plasticizers is only sufficient. STARPCE 4420 imparts high flow ability to the mixture so as to
fill the formwork under its own weight (self compacting ability) without any voids or segregation of
aggregates. This self compacting concrete (SCC) maintains fluidity for longer periods unlike
conventional super plasticizers that suffer rapid slump loss. STARPCE 4420 can be used as a pump
ability enhancer combined with plasticizing effect which allows high range water reduction leading to
23

phenomenal increase in compressive strength, impermeability and durability. STARPCE 4420 has no
effect on the setting time of concretes and develops high early strength that allows rapid progress in
large scale civil engineering applications. STARPCE 4420 is ideal for precast and pre stressed
concrete products. The very high fluidity of the concrete mixtures facilitated by STARPCE 4420
results in smooth surfaces on removal of formwork.
DOSAGE
The optimum dosage determined by site trails with a specific concrete mix which enables the effects
of workability, strength gain and setting time to be measured.
The rate of addition of STARPCE 4420 is typical between 0.4% to 1.2% by weight of cement.

STAR 330 SNF

Water Reducing, Retarding High Range Super plasticizer based on sulphonated naphthalene
Formaldehyde Conforms to IS 91031999 (2003) & ASTM C 494Type G
DESCRIPTION
STAR330 is Brown aqueous solution based on Sulfonated Formaldehyde and selected additives.
STAR330 produced high workability concrete without loss of strength. It promotes high and early
ultimate strength by taking advantage of water reduction while maintaining workability.
ADVANTAGES
Bleeding and segregation minimized: Produces high quality concrete of improved durability and
impermeability.
Slump Retention: Excellent retention of slump at very low dosage. Increased Strength: Provides high
early strength for precast concrete with the advantage of higher water reduction ability. Improve
workability: Increased workability reduces placing time and labor cost. Improve Quality of Concrete:
Denser, close textured concrete with reduced porosity and hence more durable. Chloride Free: Safe in
24

prestressed concrete and with sulphate resisting cement and marine aggregates. Higher Cohesion:
Cohesion is improved due to dispersion of cement particles. Minimize segregation and finish of
concrete surface.
DOSAGE
The optimum dosage determined by site trails with a specific concrete mix which enables the effects
of workability, strength gain and setting time to be measured.
STAR 331 SNF
Water Reducing, Retarding High Range Super plasticizer based on sulphonated naphthalene
Formaldehyde Conforms to IS 91031999 (2003) & ASTM C 494Type G
DESCRIPTION
STAR331 SNF is Brown aqueous solution based on Sulfonated Formaldehyde and selected additives.
STAR330 produced high workability concrete without loss of strength. It promotes high and early
ultimate strength by taking advantage of water reduction while maintaining workability.

SHOT CRETE ADDITIVE

STAR SHOTC11
DESCRIPTION
Star ShotC 11 is a high performance alkalifree, non toxic and non caustic accelerator for dry mix
shotcrete processes. It is a liquid additive and dosage can be changed to obtain desired setting time &
hardening time.
RECOMMENDED USES
Suitable for all applications where high early, high final strength and large thickness are required for
25

temporary and permanent rock support. It can be used for final lining for repairs in tunnels.
DOSAGE
Dosage depends on temperature of concrete, air substrate and reactivity of the cement used. Normal
dosage ranges between 2 6% of the weight of cement. Site trials are recommended before finalizing
the dose.
PACKING
STAR SHOTC11 is packaged in 30 kg, 50 Kg & 200 Kg containers.
STAR PP FIBER
Virgin PP micro & macro fiber
Conform to ASTM C 1116/C 1116M 06 4.1.3 Type III & BS EN 148892:2006
DESCRIPTION
Star polypropylene (PP) fibers are hydrophobic, which do not absorb the water, and are noncorrosive.
Moreover, the polypropylene fibers have excellent resistance against alkali, chemicals and chloride
and have low heat conductivity. By these characteristics polypropylene fibers have therefore no
significant effect on the water demand of the fresh concrete. They do not intervene the hydration of
cement and hence do not influence unfavorably the effects of all constituents in the concrete mixture.
DOSAGE
For crack prevention: 600 gram / cu. mtr. (Minimum) As primary reinforcement: 1.2 kg / cu. mtr.
(Minimum)
The above mentioned dosage is just a guideline. It is recommended to optimize the dosage depending
on the requirement.
PACKING
STAR PP fiber available in 50 Kg PP bag.
26

Other Admixtures
Star SILICA01
Silica fume for cementations Mixtures.
Details available on request
STAR SC DRY02
Powder accelerator for shot Crete applications
Details available on request
STAR SC ALK03
Alkaline liquid accelerator for shot Crete applications
Details available on request.

WATERPROOFING PRODUCTS

INTEGRAL WATERPROOFING COMPOUND

ENICON L
Integral Liquid Waterproofing Compound
DESCRIPTION
ENICON L is an integral waterproofing admixture for concrete / mortar which chemically
converts the watersoluble compounds present in concrete / mortar into stable water insoluble
compounds. It has good politicizing properties, makes concrete cohesive and prevents segregation. It
is used for all types of concrete / mortar requiring water impermeability.
27

RECOMMENDED USES
ENICON L is ideal for waterproof concrete mortar constructions such as: Tanks, reservoirs,
foundations, swimming pools, terraces, bathroom walls/ floors, basements, sewers, external & internal
plasters etc.
DOSAGE
0.4 % of ENICON L by weight to be mixed with cement or 200 ml. of ENICON L per 50 kg.
Bag of cement is to be used.
PACKING
ENICON L is packaged in 150gms, 1Kg, 5 Kg. and 20 kg containers.

STAR 330 PW
Chloride Free Anticorrosive Integral Powder Additive for Concrete & Mortar
DESCRIPTION
STAR 330 PW is a fine, yellowish white powder additive for use with concrete or cement mortar
mixes. STAR 330 PW powder is a traditional admixture system developed by latest technology of
chemical engineering. STAR 330 PW fill natural pores within the concrete or mortar matrix to
reduce porosity and improve water tightness.
STAR 330 PW does not contain any added chloride ions ensuring that the product does not support
corrosion of reinforcing steel.
ADVANTAGES

Improved workability.
28

Reduced water content for a given workability In the hardened concrete:

No added chlorides, conforms to the most stringent chloride ion limits, will not initiate or
promote the corrosion of reinforcing steel.

Increased density and durability.

Reduced permeability improved water tightness.

Reduced cracking.

DOSAGE
With normal concrete and sand/cement mortar mixes use 1 kg of STAR 330 PW Powder for every
50 kg bag of cement.

Liquid Membranes Waterproof Coating

ENIROOF GOLD
HIGHLY ELASTOMERIC DURABLE WATERPROOF COATING
DESCRIPTION
ENIROOF GOLD is a scientific blend of synthetic resins, selected minerals and fillers. ENIROOF
GOLD is a protective and waterproof coating. It is a high performance coating that dries to elastic,
flexible, impermeable waterproof membrane.
ADVANTAGES
Easy and direct (cold applied) application, Provides an impervious waterproofing membrane that
29

protects concrete structure and brick foundations against chloride and sulphate ions present in soils
and water.
Corrosion resistant and vapor barrier
RECOMMENDED USES
Useful as protective coating on concrete and brick foundations, retaining walls, timber, metals, etc.
Provides a sandwich membrane in new construction and surface treatment on existing slabs. Damp
proofing of regular surfaces like concrete and asbestos.
Provides a key for plaster on difficult surfaces.
For waterproofing and protection of structure, Concrete, columns and beam.
COVERAGE
METALLIC SURFACE: 45 Sq Mtr./kg/coat, CONCRETE SURFACE: 34 Sq Mtr./kg/coat
(Depending on the porosity of the surface)
PACKING
ENIROOF GOLD is available in 1 gallon, 20 kg pails and 200 kg plastic drums

ENIROOF EMB
Highly Elastomeric Waterproof Coating
DESCRIPTION
ENIROOF EMB is a scientific blend of synthetic resins, selected minerals and fillers. ENIROOF
EMB is a protective and waterproof coating. It is a high performance coating that dries to elastic,
flexible, impermeable waterproof membrane. ADVANTAGES
30

Easy and direct (cold applied) application, no pre heating required.

Provides an impervious waterproofing membrane that protects concrete structure and brick
foundations against chloride and sulphate ions present in soils and water.
Corrosion resistant and vapor barrier.
RECOMMENDED USES
Useful as protective coating on concrete and brick foundations, retaining walls, timber, metals, etc.
Provides a sandwich membrane in new construction and surface treatment on existing slabs. Damp
proofing of regular surfaces like concrete and asbestos.
Provides a key for plaster on difficult surfaces.
For waterproofing and protection of structure, Concrete, columns and beam
COVERAGE
METALLIC SURFACE: 46 Sq Mtr./kg/coat, CONCRETE SURFACE: 35 Sq Mtr./kg/coat
(Depending on the porosity of the surface)
PACKING
ENIROOF EMB is available in 1 gallon, 20 kg pails and 200 kg plastic drums.
ENIROOF SPR
High Quality Waterproofing Membrane
DESCRIPTION
ENIROOF SPR is a special synthetic resin based waterproof coating. Due to its excellent flexibility
and thixotropic nature it is an ideal product for vertical and horizontal surfaces. It is a single pack,
very economical and pollution free waterproof coating. Because of its white color it has excellent
solar insulation capacity.
ADVANTAGES

Life and durability of the structure is increased.

Easy application.

No mixing or heating required.

Lightweight compared to conventional roofing systems, thereby loading on the roofs is

reduced. Provides seamless and joint free seal throughout the surface. Lower labour cost due to
31

easy, simple and quick application, leading to early completion and time saving.

Provides insulation due to solar reflection.

Excellent bonding to most building material.

RECOMMENDED USES

Waterproofing of roof slabs, terraces, balconies, sun shades, parapet walls, etc. It provides
additional waterproofing and protection when used as base and/or intermediate coat in brickbat
coba and / or IPS flooring.

Waterproofing cum decorating of external plastered walls.

Waterproofing of new surfaces as well as for repair of old surfaces, whether previously treated
or not.

COVERAGE
Coverage depends upon the nature of the surface to be treated. But on an average smooth surface
would give coverage of 4 sqmt./coat. Two coats will give appx.500600 microns dry film thickness.
ENIROOF SPR is also available in Terracotta, Green and gray color.
PACKING
ENIROOF SPR is available in 1 gallon, 20 kg pails and 200 kg plastic drums.
ENITHANE BLK
Polyurethane Based Heavy Duty waterproof Coating
DESCRIPTION
ENITHANE BLK is a black, single component anti corrosive protective coating. It is modified
polyurethane based coating.
ADVANTAGES

Highly resistant to oxidation and Ozone degradation because of unique additives used in
compounding it.

Superior wetting and adhesion properties ensure a durable bond highly resistant to peeling,
chipping, and separation for a longer life.

Has the unique property of adapting itself over the irregular contours of the deck and forming a
monolithic coating.

Tough coating can bear normal to moderate traffic.

RECOMMENDED USES
32

For waterproofing or vaporbarrier protection of foundation, inverted roofs, basements, split

slabs, slab on grade, car deck, etc.

Recommended also as a protective coating for building exteriors, metals, woods, etc.

Ideal waterproofing system for concrete roof, polyurethane foam slabs, polyester built up
roofs, masonry and concrete walls.

Recommended for protection of metal surfaces & exposed concrete in corrosive atmosphere.

Recommended for use in under tile areas as bathroom, kitchens, basements, effluent tanks and other
wet areas.
COVERAGE
Theoretical coverage of ENITHANE BLK is approx. 1 sq. meters/kg in 2 coats having a thickness of
400 500 microns/coat depending upon the substrate.
PACKING
ENITHANE BLK is available in 20 kg. Pails.

Cement Based waterproof Coating

AQUAGUARD 2C 40
Acrylic Modified, Two Component Water Proof Coating
DESCRIPTION
AQUAGUARD 2C 40 is a prepackaged cementitious brush; roller or spray applied surfacing material.
Modified with high solids pure acrylic polymers, this material exhibits excellent bond strength with
reduced permeability. AQUAGUARD 2C 40 forms a breathable protective coating. AQUAGUARD
2C 40 protect exposed reinforced concrete structures from attack from acidic gases and chloride ions.
The coating is particularly suitable for use in areas of coating and marine environments and can be
used in all types of structures, for existing and new concrete. AQUAGUARD 2C 40 exhibits high
wear resistance, weather resistance and is suitable to be used as a decorative coating. The coating
provides seamless resilient and flexible waterproofing which is suitable for reservoirs, roofs and water
tanks.
RECOMMENDED USES
33

Water proofing of basements, toilet, terraces, roofs, swimming pools, water tanks, bridge
decks, etc.

Suitable for general concrete repairs.

It gives excellent bond strength.

It can be used for protection of concrete against corrosion, salt attack, etc.

COVERAGE
Typical theoretical coverage vary from 1 kg/SM mixed slurry to 2 Kg/SM mixed slurry, depends on
type of application
PACKING
AQUAGUARD 2C 40 available in 15 Kg and 30 kg packs.
AQUAGUARD 50%
Acrylic Based Polymer
DESCRIPTION
AQUAGUARD 50% is a single component, ACRYLIC based polymer consisting of polymer and
liquid additives. It can be used as a waterproof membrane for terraces, balconies and roof slabs. It
accommodates limited crack movement in underlying surfaces. It develops an excellent bond to most
building material hence becoming a part of concrete repair.
ADVANTAGES
AQUAGUARD 50% is a ACRYLIC based polymer used for making of cement based waterproofing
slurry that is flexible and can be used as coating for control of efflorescence. AQUAGUARD 50%
34

can be used as bonding agent also. AQUAGUARD 50% is having more than 50 % active
ingredients and therefore it is the best cement based waterproof slurry for coating on concrete and all
building surfaces required for waterproofing.
RECOMMENDED USES

Water proofing of basements, toilet, terraces, roofs, swimming pools, water tanks, bridge
decks, etc.

Suitable for general concrete repairs.

It gives excellent bond strength.

It can be used for protection of concrete against corrosion, salt attack, etc.

COVERAGE
1 Lt. AQUAGUARD 50% mixed as per data sheet will cover appx. 4.5 sqmt 5.0sqmt areas in 2
coats depending upon the porosity of the surface.
PACKING
AQUAGUARD 50% is packaged in 1Kg., 5 Kg. and 20 kg containers.
AQUACRETE BA 30
Modified Acrylic copolymer emulsion
DESCRIPTION
AQUA CRETE BA 30 is a single component, acrylic based polymer, consisting of polymer and liquid
additives. It can be used as a waterproof slurry coat mixed with cement.
RECOMMENDED USES

35

For general purpose waterproofing Application

Suitable for general concrete repairs.

Water proofing of basements, toilet, terraces, roofs, swimming pools, water tanks, bridge
decks, etc

It can be used for protection of concrete against corrosion, salt attack, etc.

PACKING
AQUA CRETE BA 30 is packaged in 20 kg/50 Kg/200 Kg containers.

COVERAGE
1 Lt. AQUACRETE BA 30 mixed as per the recommended dosage will cover approx.2.0 2.5 sqmt
areas in 2 coats depending upon the surface.

Membranes
STARSEAL 100
EPDM RUBBER SHEET
DESCRIPTION
STARSEAL 100 is 100% Ethylene propylene diene monomer (EPDM) elastomeric membrane for
excellent water proofing of Roof, Swimming Pools, Foundations of any civil construction, soak pits
for animal feed, bio gas plant, total prevention of subsoil water seepage in tanks, canals etc.
ADVANTAGES
STARSEAL 100 is produced in accordance to ASTM D4637 and ASTM 6134. The sheets confirms to
36

the minimum requirement for carbon black reinforced black EPDM rubber sheet for use in
waterproofing. STARSEAL 100 can be installed ballasted, fully adhered or mechanically fastened for
either new or reroof applications. STARSEAL 100 is available in thickness 1mm to 1.5mm and width
for 1mtr to 1.5mtrs. The sheets are available in both side fabric impressions surface for better gripping
as well as both side smooth surfaces.
These single layer black membranes are light in weight and have exceptional long lasting elasticity
permitting the materials to withstand followings.

Building movement. Expansion Contraction of Building surface.

High resistance to Ozone and weather as they are known as Low Specific gravity lightest
among all rubbers.

Widest Temperature range from 50'C to + 150'C.

Excellent Steam and Water Resistance.

STAR SEAL TPO

TPO based waterproof membrane
Details available on request
STAR SEAL PVC
PVC sheet for waterproofing
Details available on request

Concrete Repair Products

Primers
DI PRIMER SBR
37

Deep Impregnating Primer based on SBR polymers

DESCRIPTION
DI PRIMER is an SBR modified product, which has deep impregnating action on porous substrates.
On application it gives a clear film over the substrate thereby binding all loose particles.
ADVANTAGES
DI PRIMER, having a deep impregnating action, gives bonding from within the surface hence the
result for topcoats are very good. It also helps seal all the dust particles on the surface, which again
results in better bonding between surface and topcoats.
RECOMMENDED USES

Can be used as a primer coat under all waterproof coatings system.

Can be used as a sealer to seal porous substrates like concrete, sand stone etc.

COVERAGE
1 Lt. DI PRIMER will cover approximately 6 7sqmt areas in one coat application.
PACKING
DI PRIMER is packaged in 20 liter containers.
DI PRIMER ACR
Deep Impregnating Primer Based on Acrylic Copolymer base emulsion
DESCRIPTION
38

DI PRIMER is an acrylic modified product, which has deep impregnating action on porous substrates.
On application it gives a clear film over the substrate thereby binding all loose particles.
ADVANTAGES
DI PRIMER, having a deep impregnating action, gives bonding from within the surface hence the
result for topcoats are very good. It also helps seal all the dust particles on the surface, which again
results in better bonding between surface and topcoats.

RECOMMENDED USES

Can be used as a primer coat under all waterproof coatings system.

Can be used as a sealer to seal porous substrates like concrete, sand stone etc.

COVERAGE
1 Lt. DI PRIMER will cover approximately 6 7sqmt areas in one coat application.
PACKING
DI PRIMER is packaged in 20 ltr containers.
ENIROOF EPR 145
Rubberized Waterproof Primer
DESCRIPTION
ENIROOF EPR 145 is a synthetic resin based product, which has deep impregnating action on porous
substrates. On application it gives a seamless film over the substrate thereby binding all loose
particles.
39

ADVANTAGES
ENIROOF EPR 145, having a deep impregnating action, gives bonding from within the surface hence
the result for topcoats are very good. ENIROOF EPR 145 has very good bonding with almost all type
of rubberized coatings and liquid membranes.
RECOMMENDED USES
Can be used as a primer coat under all waterproof coatings system.
COVERAGE
1 Lt. ENIROOF EPR 145 will cover approximately 6 7sqmt areas in one coat application.
PACKING
ENIROOF EPR 145 is packaged in 20liter containers.

Bonding Agent & tack Coat

AQUACRETE TC 60
StyreneButadiene Rubber Based Polymerized Tack Coating
DESCRIPTION
AQUACRETE TC 60 is a single component, SBR based, ready to use polymer consisting of polymer
and liquid additives. It is used as a waterproof membrane for terraces, balconies and roof slabs. It
accommodates limited crack movement in underlying surfaces. It develops an excellent bond to most
building material hence becoming a part of concrete repair.
ADVANTAGES
40

AQUACRETE TC 60 is an SBR based polymer used for making of cement based waterproofing
slurry, which is flexible and can be used as coating for control of efflorescence.

RECOMMENDED USES
Water proofing of toilet, Plastered wall etc.
Suitable for general concrete repairs.
It gives excellent bond strength.
It can be used for protection of concrete against corrosion, salt attack, etc.
COVERAGE
1 Lt. AQUACRETE TC 60 mixed as per the recommended dosage will cover approx.2.0 2.5sqmt
areas in 2 coats depending upon the surface.

PACKING
AQUACRETE TC 60 is packaged in 20 kg & 200 Kg containers.
AQUAGUARD BA 20
Acrylic Based Bonding Agent
DESCRIPTION
AQUAGUARD BA 20 is a single component, ACRYLIC based polymer consisting of polymer and
liquid additives. It can be used as a bonding agent for old to new concrete. It develops an excellent
bond to most building material hence becoming a part of concrete repair.
RECOMMENDED USES

41

As a bonding agent for old to new concrete.

Suitable for general concrete repairs.

It gives excellent bond strength.

It can be used for protection of concrete against corrosion, salt attack, etc.

PACKING
AQUAGUARD BA 20 is packaged in 20 kg containers.
AQUACRETE 30%
StyreneButadiene Rubber Based Polymer Old to new concrete application
DESCRIPTION
AQUA CRETE 30% is a single component, SBR based polymer, consisting of polymer and liquid
additives. It can be used as a waterproof membrane for terraces, balconies and roof slabs. It
accommodates limited crack movement in underlying surfaces. It develops an excellent bond to most
building material hence becoming a part of concrete repair.
ADVANTAGES
AQUACRETE 30% is a SBR based polymer used for making of cement based waterproofing slurry
that is flexible and can be used as coating for control of efflorescence. AQUACRETE 30% can be
used as bonding agent also.
RECOMMENDED USES

Water proofing of basements, toilet, terraces, roofs, swimming pools, water tanks, bridge
decks, etc.

Suitable for general concrete repairs.

It gives excellent bond strength.

It can be used for protection of concrete against corrosion, salt attack, etc.

COVERAGE
1 Lt. AQUACRETE 30% mixed as per the recommended dosage will cover approx.2.0 2.5 sqmt
areas in 2 coats depending upon the surface.
42

PACKING
AQUACRETE 30% is packaged in 1Kg, 5 Kg. and 20 kg containers.
ENIPOXY BA 304
EPOXY BONDING AGENT
DESCRIPTION
ENIPOXY BA 304 is a twocomponent epoxybonding agent specially designed for old to new
concrete.
ADVANTAGES

Prepackaged systems to ensure correct mixing.

Excellent bonding properties of new concrete to old concrete, steel, brickwork and most other
substrates common to construction.

Takes up and transfers tensile and compressive loads.

High resistance to water and alkalis.

Correctly designed pot life permits efficient progress.

Ease of application by brush or roller.

RECOMMENDED USES

Structural bonding of new concrete or hydraulic mortar to old concrete, brickwork, masonry,
natural and synthetic stone, glazed brick, tiles, steel and aluminum.

Onsite concrete extensions and modifications to existing concrete structures.

Joint less bonding of construction joints in sewage systems, canals, gullies, reservoirs, basins,
irrigation systems.

Closing off shrinkage joints in ceilings, floors, decks, ramps, walls, retaining walls and
concrete pavements.

Structural bonding of cement toppings and screeds.

Water Repellents
ENIROOF CLEAR
Clear Waterproof Coating
DESCRIPTION
43

ENIROOF CLEAR WATERPROOFER is a blend of special resin, Polymer, organic and inorganic
compound. It waterproofs the concrete and other absorbent surfaces very effectively. They give glossy
finish with enhance the color of the substrate. It is single pack easy to apply liquid.
ADVANTAGES

Excellent coating for exterior brick tiles, dhollpur marble and other stones.

Blocks all the pores, prevent water penetration through capillary action.

Protective seal prevents stain and dirt penetration.

Being transparent, cause no changes in color or look of the substrate.

Film will not yellow or darken with time.

RECOMMENDED USES

It is an excellent water proofer for terraces, roofs, parapet walls, chajjas, exterior and interior
walls of buildings etc.

Water proofing of tiles like mosaic, dholpur, and marble, chips tiles where the aesthetic color value
retention is of prime importance.
COVERAGE
The coverage depends on the type of the surface.
First coat ... smooth surface 5060 sqft, Second coat ... smooth surface 5565 sqft
PACKING
ENIROOF CLEAR is Available in 1 gallon & 20 kg pails.
STARSEAL HD
Silane Siloxane based heavy duty Water repellent
DESCRIPTION
STARSEAL HD is a single component 100% active Silane Siloxane based water repellent, which
yields a micro emulsion immediately upon diluting with water. This micro emulsion provides
excellent water repellency when impregnating or priming mineral and even alkaline substrates.
STARSEAL HD is formulated to treat a variety of mineral substrates like architectural concrete,
concrete blocks, split face blocks, pavers, stucco, porous and dense brick/clay tiles. STARSEAL HD
provides water repellence within 24 hours of application. The repellency improves considerably after
one week of application.
Complies with Federal Specification SSW1 10C.
44

RECOMMENDED USES

Surface treatment of absorbent, mineral and even alkaline substrates, such as natural stone,
brick, concrete and sandlime bricks, as well as for mineral paints and stuccos.

Making aerated concrete water repellent

Lowfired clay products immediately after they have been made, e.g., roof tiles, facing bricks,
floor tiles, and flower pots.

Injection into buildings just above ground level to form a damp resistant course.

Surface treatment for concrete.

COVERAGE
The coverage depends on the type of the surface, porosity and dilution.
PACKING
STARSEAL HD is Available in 1 gallon & 20 kg pails.

PROTECTIVE COATINGS
ENIPOXY Ct340
COAL TAR EPOXY
DESCRIPTION
A two component high build, amine adducts cured ENIPOXY CT340 coating exhibits outstanding
water and crude oil resistance. The high epoxy content produces a coating with excellent resistance to
polluted water, such as sewage and provides outstanding corrosion protection when applied in thick
films.
ADVANTAGES

Ready to use working packs ensures correct mixing.

Excellent bonding properties of new concrete to old concrete, steel, brickwork and most other
substrates common to construction.

Takes up and transfers tensile and compressive loads.

High resistance to water and alkalis.

Correctly designed pot life permits efficient progress.

Ease of application by brush or roller.

45

RECOMMENDED USES
ENIPOXY CT340 can be applied to blast cleaned steel and concrete particularly when immersion or
below grade service is required. Can be applied to internal surfaces of pipelines, floating and fixed
roofs of crude oil and water storage tanks, and sewage treatment pipelines, plants and many other
industrial installations.
COVERAGE
Coverage depends upon the nature of the surface to be treated. But on an average smooth surface
would give coverage of 8 sqmt./ltr./coat. 1coats will give appx.80100 microns dry film thickness.
ENIPOXY EL 335

EPOXY ENAMEL FOR STEEL AND CONCRETE

DESCRIPTION
ENIPOXYEL 335 Epoxy enamel is a twocomponent polyamide cured epoxy finish coating, based
on epoxy resins it forms an excellent tough hardwearing coating, with excellent finish and shine.
ADVANTAGES

Ready to use working packs ensure correct mixing.

Excellent bonding properties concrete and metal.

High resistance to water and alkalis.

Correctly designed pot life permits efficient progress.

Ease of application by brush or roller.

RECOMMENDED USES
ENIPOXYEL 335 can be applied to blast cleaned steel and concrete particularly when immersion or
below grade service is required. Can be applied to internal surfaces of pipelines, floating and fixed
roofs of crude oil and water storage tanks, and sewage treatment pipelines, plants and many other
industrial installations.
ENITHANE WTE
Urethane Based Chemical Resistant Waterproofing Coating
DESCRIPTION
ENITHANE WTE is a white, single component anti corrosive protective coating. It is modified
urethane based coating.
ADVANTAGES
46

Highly resistant to oxidation, UV light and Ozone degradation because of unique additives
used in compounding it

Superior wetting and adhesion properties ensure a durable bond highly resistant to peeling,
chipping, and separation for a longer life.

Has the unique property of adapting itself over the irregular contours of the deck and forming a
monolithic coating.

RECOMMENDED USES

For waterproofing or vaporbarrier protection of foundation, inverted roofs, basements, split

slabs, slab on grade, car deck, etc.

Recommended also as a protective coating for building exteriors, metals, woods, etc.

Ideal waterproofing system for concrete roof, polyurethane foam slabs, polyester built up
roofs, masonry and concrete walls.

Recommended for protection of metal surfaces & exposed concrete in corrosive atmosphere.

Recommended for use in under tile areas as bathroom, kitchens, basements, effluent tanks and
other wet areas.

COVERAGE
Theoretical coverage of ENITHANE WTE is approx. 2 3 sq. meters/kg in 2 coats having a thickness
of 400 500 microns depending upon the substrate.
PACKING
ENITHANE WTE is available in 16 kg. Pails.

JOINT SEALANT &

GROUTING PRODUCTS
ENISEAL NS
TwoPart Polysulfide Joint Sealent
DESCRIPTION
ENISEAL NS is an elastomeric twopart polysulphide joint sealant, which cures to form a tenacious
bond to most common building materials and readily accommodates large cyclical movements over a
wide range of temperatures.
ADVANTAGES

Superb flexibility and movement capability up to 25%.

47

Adheres to most common building materials.

Excellent resistance to aggressive weathering.

Resistance to water, most solvents, and petroleum based products, diluted acids and alkalies.

RECOMMENDED USES
ENISEAL NS has a Thixotropic, non sag formulation for joints from horizontal to vertical. It may
be used as an exposed joint sealant to most types of building materials such as concrete, brick, glass,
steel, aluminum and wood. Typical uses are for crack control and sealing joints in:

Vertical and horizontal building super structures.

Subways, basements, floors walls and roof coping.

Bridges, sea walls and roadways

ENISEAL GL 550
High Flexible Sealant
DESCRIPTION
ENISEAL GL 550 is specially formulated to laminate nonwoven textiles with glass and protect it
from any type of leakage. It is have excellent adhesion with glass, polycarbonate and acrylic sheets.
ADVANTAGES
ENISEAL GL 550 is flexible with zero permeability it helps to seal as well as waterproof to a glass or
acrylic sheet structure. it have excellent bonding of almost all construction materials.
RECOMMENDED USES

For sealing and waterproofing of the glass joints, acrylic sheets and polycarbonate structures.

Suitable for general repairs.

It gives excellent bond strength.

COVERAGE
1Kg ENISEAL GL 500 will cover approx.56 RMT areas (depending upon the groove size).
ENIPOXY GT 305
Epoxy Grout
DESCRIPTION
48

ENIPOXY GT 305 is specially formulated epoxy based grout to seal the normal to wide joints. It has
excellent bonding with almost all the building materials.

RECOMMENDED USES

For sealing and waterproofing of the tile joints, acrylic sheets and polycarbonate structures.

Suitable for general repairs.

It gives excellent bond strength.

ENIGROUT NS 555
Non Shrink Tile Grout
DESCRIPTION
ENIGROUT NS 555 is specially formulated nonshrink tile grout. It has excellent bonding with
almost all type of tiles and stone.
RECOMMENDED USES

For sealing and waterproofing of the tile joints, stone joints etc.

It gives excellent bond strength.

ENIGROUT 2C 565
Two Component Water Resistance Tile Grout
DESCRIPTION
ENIGROUT 2C 565 is specially formulated two component highly water resistance nonshrink tile
grout. It has excellent bonding with almost all type of tiles and stone.
RECOMMENDED USES

For sealing and waterproofing of the tile joints, stone joints etc.

It gives excellent bond strength.

ENISEAL AC 480
Highly Elastic Joint Sealant
DESCRIPTION
ENISEAL AC 480 is specially formulated acrylic based joint sealant to seal the joints between two
49

different kind of subtracts. It has excellent bonding with almost all the building materials.

RECOMMENDED USES

For sealing and waterproofing of the tile joints, acrylic sheets and polycarbonate structures.

Suitable for general repairs.

It gives excellent bond strength

50

S.C.A.M LTD. CHEMICAL PLANT (DAMAN SECTON)

In the S.C.A.M. LTD. Chemical plant there are different plants in the total organization the Star
also have the different plant section also a part of the Star Coatings & Membranes Pvt. Ltd. In the
plant doing the work is that the Chemical are in the distribute by distributors and the are
Distribute to all the contract company So the socket section are work is that the total process.

In the section of daman the entire work are doing from human resource so the many difficulties
are always open in the process section so the work also delay in the distribution so they are doing
in the machinery so now they are Impure new machinery to do work so fast and less the human
Resources so the daman plant doing work properly.

The most Important port of the section is that no one set the work .In the process section is the
daman Department they do work on the basis of the Contract on the work is the doing for the total
value of the work doing by the employees so the work are the total by the contract Base.

In the section of these they are total work in the flow of the process section in the process section
are doing work as a systematic manners so the total flow of the work is the done by the systematic
ways.

There are different department and division or the section are divided in the total Organization so
the total work are also divided in to the different department so we can say that the work are
done by the different managers and executives that the finance department work is started with
the take the reports and the total sales and the purchase and the different works are available in the
organization. The total works are based on the total financial aspects so the.

Records can checks the Purchase Sales and the total work that can affect the Financial Resources
and the Financial Decision.

51

These department are available in the Organization are in the taking. The Responsibilility to the
work so the work are the done by the Responsible Persons so we can say that the doing the work
with the effective manner.

In the department of the Purchase they give the total Purchase data to the Purchase Managers so
the data are the given through the Purchase officers. In the different department are taking the
Process of the entire work with the flow of the proper way so the department doing are done with
Correct ways. In the Human Resource management doing the work is the human can do the work
in the proper way and the work with grace full all the work.

S.C.A.M LTD. CONSTRUCTION PLANT (DAMAN SECTION)

In the Construction plant are the some more other are available so the all they are the need some
Components like Machines its. So the all the this type of Components are stays of available to
Stands in the this type Section so the section are available in the Organization.

In the section of doing the maintain the work within an Organization so the fulfill the need
through this section the section worker are maintain the material to full the Requirements of the
different departments or the section.

52

QUALITY POLICY
S.C.A.M LTD. CHEMICAL PLANT (DAMAN SECTON)
We, the chemical producers and staff of STAR,DELHI shall work to delight our
consumers through.
Setting and adhering to high standards of our chemicals and products and prompt
delivery schedules.
Ensuring that our chemical and products are safe for the customer through
application of HACCP (Hazard Analysis Critical Control Point)

Continual improvement through empowered teams , training and application of

improved technology.

Establishing & reviewing quality objective

Thus we shall lead the quality movement and enhance the brand image of STAR.

53

STRUCTURE OF THE ORGANIZATION

For the every concern a structure is necessary on which the complete organization should
be founded. The existence of a structure as obvious in every organization whether
planned/unplanned. To have a structure is not a choice of the organizer. The choice is only of the
form and pattern of the organization .Planned organization structure may be proved logical clear
cut and streamlined in order to meet present requirements. Otherwise it will merely be a makeshift
arrangement and the management is rendered difficult and infective because organizational
structure facilities managements and the operation of enterprise and it encourage growth. It helps
organization to reach common goal. In order to make organizational structure more effective one
structure that can the demand of various facture namely environment, technology, size & people

54

STRUCTURE OF THE ORGSNIASTION

55

FUNCTION OF MARKETING DEPARTMENT

56

FUNCTIONS OF DEPARTMENT

1 Administration Department
It is the most important part of Chemical Industry. Its main work is to administration control
upon service rule, profit of staff/ officer in New Delhi.

2 Factory Department
This department has been divided into different sub- departments which areas are following:A- Stored department
B- Engineering department
C- Transportation department
D- Quality control department
E- Production department

A- Store department
It includes stationary lives stock, machinery the object equipments whole department
receive the object by process of applications a/c to their need.

B- Engineering department
This department has the responsibilities for keeping and maintaining the machinery
equipment.
C- Transportation Department
This department has the facility of jeep, Truck for their use. This department has the
responsibility to take care, maintenance of their transport and managing the diesel facility.

57

D- Quality Control department

To Check the Quality of Chemical product and Waterproofing Membranes before reaching
the product to the customer is the sole aim of this department. It also checks the Quality of
machinery equipment
The Quality checks include:
Cleanness
Foreign particles
Chemical test
Bleed & Segregation test
Density test
Permeablility test
Corrosivity
Chloride free
Durablity
Micro Silica
ASTM C494 test
E- Production Department
This department also play a crucial role by processing the raw material into packed chemical and
chemical produce many varities like ENICON-L, SPR, BLACK, GOLD, STAR-310.

3- Marketing Department
To organize the distribution of Chemicals and Waterproofing products.
To keep an eye on competitors and market forces and on the basis of that fixation of
price of Chemicals and Waterproofing products.

58

Time to time getting the feedback from agents and consumers for quality and rates of
Chemicals and Waterproofing products.
To formulate promotion policies.

4- Financial Department
The main work of this department is to keep record or maintain all the record of
transaction. This department is doing all the payment and receipt. Balance Sheet are Prepared
after the end of the year and auditing process are also done by this department.

59

MISSION OF STAR COATINGS

STAR COATINGS & MEMBRANES PVT.LTD. NEW FRIENDS COLONY. is in Chemical

sector. it works under ISO 9001:2008.
The mission of all S.C.A.M is :

1- To maintain the quality of Chemical product and to provide better quality product to people
without any adulteration.

2 -It works on no profit no loss base ,to maintain the price of waterproofing membranes &
chemical product in market,

3 Guaranteed construction chemical solutions with commitment to excellence & closeness to

customer.

60

COMPANIES PRIME FOCUS AREA

1-Timely supply of Chemicals and Waterproofing products.

2 -Vehicles are in proper condition and well painted.
3 To increase the sale of Chemicals and Waterproofing products.
4 -Door to door supply.
5 -Minimum leakage in drums of Chemicals and Waterproofing products..
6 -Keep competitive rate of Chemicals and Waterproofing products.
7 -Good Behavior of sales staff.
8- Proper Distribution channels.
9- To maintain quality of Chemicals and Waterproofing products.

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DEFINATION OF WATERPROOFING CHEMICALS

WHAT IS WATER PROOFING?

Water proofing is defined as treatment of surface or structure to prevent the passage of water
under hydrostatic pressure .
NEED FOR WATER PROOFING

Water seepage into building reduces the life of building materials.

Dampness in the building spoils its aesthetics.

Dampness attracts and breeds biological growth and termite leading to unhygienic
condition.
OR

For waterproofing of building terrace, toilet, walls, basements.

For waterproofing of water tanks and swimming pools.

For bonding new concrete to old concrete.

As a repair mortar for thin layers.

For patching and levelling applications.

For hard wearing lining in channels and water treatment plant.

As an additive with cement paints which improves waterproofing

property, coverage

and life of cement paint.

As a coating on new wall before putty and paints for better bonding.

As waterproofing additive for cement slurry coats.

For manufacture of cement mortar with improved chemical resistance.

Can be used for protection of steel sheet roofing.

Recommended for use in underground structure and repair of damaged conctrete. for
protection of corroded reinforcement in existing structure

Easy to use

It is good chemical resistance.

It is non-toxic.

Resistance to fungus and micro organism growth.

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Increase bond strength, flexural, tensile strength and elasticity.

Coating is highly durable even in continuous contact with water.

Excellent adhesion with steel and concrete.

Initial setting time: 4-6 hours

63

MARKETING OF WATERPROOFING MEMBRANES AND CHEMICAL PRODUCTS

AND PRODUCT LINES

A product is anything that can be offered to a market for attention acquisition, use or
consumption and that might satisfy a need or a want
Star help you and your family to stay fit with an entire range of Chemical product which
includes
Types of Chemicals: Detailed Description

Eniroof Gold

S.NO.
1
2
3
4
5
6

PARTICULAR
Name of product
Elongration
Packaging size
Estimated Life
Colour
Specific
Gravity
Bonding Strength

DETAILS
Eniroof Gold
800% ASTMD522-3A
1 gallon, 20kg pails, 180kg drum
20 to 25 years
Golden Gray liquid
& 1 to 1.08
3.3kg/sqcm

Eniroof EMB

64

S.NO.
1
2
3
4
5
6

PARTICULAR
Name of product
Elongration
Packaging size
Estimated Life
Colour
Specific
Gravity
Bonding Strength

DETAILS
Eniroof EMB
1000% ASTMD522-93A
4kg plastic bucket, 20kg pails
15 to 20 years
Brownish Black Paste
& 1 to 1.08
3.3kg/sqcm

Eniroof Black

S.NO.
1
2
3
4
5
6

PARTICULAR
Name of product
Elongration
Packaging size
Estimated Life
Colour
Specific
Gravity
Bonding Strength

DETAILS
Eniroof Black
200%
4kg plastic bucket, 20kg pails
8 to 10 years
Black Paste
& 0.97kg/ltr@302 C
1.8N/sqmm

Eniroof SPR

S.NO.
1
2
3
4
5
6

PARTICULAR
Name of product
Elongration at break
Packaging size
Estimated life
Colour
Specific
Gravity
Bonding Strength

DETAILS
Eniroof SPR
350% approx. ASTM D-2370
1 gallon, 20kg pails, 200kg drum
10 to 12 years
White
& 1 to 1.08
60psi

65

DISTRIBUTION CHANNEL
Distribution channel is an operation or series of operations, which brings produced or
manufacture goods into the hands of the final consumer or user.

A channel of distribution is a chain through which a producer transfers the ownership of

his goods and services to his consumers. Channels of distribution are also as middleman, agents of
distribution and distribution is abridge to cover the gap between the manufactures and consumers.
Types of Distribution
A -Direct Distribution Method
Under direct distribution method , the manufacture of the producer sells their products.
Under their own management.

66

B Indirect distribution method

Under this method a producer of manufacture sells his products to consumer through the
wholesaler and retailers.

ROLE OF TRANSPORTER

In All over India the Chemicals are distributed through a chain of commission agents who all are
widely available in market. A part from chemical commission agent, there is a chain of chemical
bars where all types of chemicals and chemical product are available.

Every route has 20 to 25 chemicals commission agents where chemical and the route
vehicles supply a chemical product as per their demand of the consumer at 5 times in a day.

The collection of empty creates against the supply of chemical and chemical product is
done in the morning only. The private transporter do the collection of sale proceeds and demand

67

and it is their bounded duty to submit indeed of individual commission agents for their supply in
time.

The transporter also authorized to give commission to the commission agents on the sot
everyday, to meaning thereby that transporter has to deposit sale proceeds after deduction
commission to the cash section of the chemical industry everyday.
In other words, the entire distribution is by the transporter under the supervision of the
marketing staff.

STRATEGIES FOR ADVERTISEMENT

Advertising for awareness of consumer regarding pure, hygienic, standard chemical is also very
essential which can be either by various methods , such as organized seminars , group discussions,
inviting the consumers specially Architects and Builders for site visit and showing them the
various steps in the procurement repairing cleaning and coating.

A part from the above various medias are also the consumer aware the pure, hygienic and
standard chemical.

Some such medias which are by STAR are Newspapers, pamplates, exhibitions, trade
shows etc.

68

RESEARCH METHODOLOGY
All the findings and conclusion obtained are based on the survey done in the working area,
within time limit; I have collected data from the various Architects in DELHI on the questionnaire
basis.
Sources of data
Primary Data: Primary data consists of originally collected in hand through personal interview
with the help of questionnaire.The primary data is collected from consumers.
Method of Primary data collection:

Primary data can collected by three ways

1 -Survey
2 -Observation

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3 -Experiments

Here I selected Survey method for data collection

RESEARCH DESIGN

A Research Design specifies the methods and procedures for conducting a particular study .
It is a map or Blue print to which the research is to be conducted exploratory research design has
been considered as a suitable methodology for analysis of consumer behavior.

AREA COVERED FOR CONSUMER SURVEY

1 Raj Nagar Ext.

2 New Friends Colony
3 Modi Nagar
4 Partapur By Pass
5 Udhyog Puram
6 Modipuram
7 Railway Road
8 Saket
9 Shastri Nagar
10 Bacha Park

70

11 Garh Road
12 Sadar Bazar
13 Begum Bridge Road
14 Hapur Road
15 Mohan Puri
16 Phool Bagh Colony
17 Central Market
18 Nehru Road
19 W.K Road
20 Bhopal Singh Road
21 Suraj Kund
22 Tejgarhi

SAMPLE DESIGN

Universe:
Defining the universe or population from which the sample is to be taken is an important part to
carry out the research effectively.
All the items that comprise the field of enquiry constitute the universe. For this research work, the
universe conasists of the consumers of the STAR Products.

Sample Unit:
For this research work, the respondent belonging to different backgrounds consuming chemical
from various sources.

71

Sample Size
100 respondent.

MARKET RESEARCH
Marketing research may be defined as collection, analysis and interpretation of relevant data to
help a marketing manager in taking sound marketing decisions. It is scientific method of solving
the marketing problems. It includes all types of research in the field of marketing such as market
analysis, sales promotion research, advertisement research etc. It may also be conclude that
marketing research is the systematic collection, recording, analysis, interpretation and reporting of
necessary information method channels of distribution, media of advertisement, method of sales
promotions and competitors. The object of marketing research is to prepare and amend the
marketing policies strategies and programs in such manner that they provide maximum
satisfaction the consumers.

72

SALES PROMOTION
The sales promotions includes all those activities, which attracts both the distributors and
consumers towards the goods and services of the enterprise, so that the sale of enterprise may
increase
.
Object of The sales Promotion:
Some important object of sales Promotion are :
To maintain a new product in the market and to attract new consumers to buy the
product.
To maintain the present consumers and to encourage them to buy more.
To minimize the reduction in sales, during off seasons.

73

To face the competition successfully.

To provide the goods and services of high qualities to the consumers at reasonable
price.

Tools of Sales Promotion:

The tools of sales promotion may be divided into two parts:

Consumer Promotion method:

Distribution of free samples
Discount coupons
Free gifts
Reduction in prices
Special prices
Cheap bargains
Demonstration
Money back Guarantee
Decoration and display at the shop

74

ANALYSIS OF DATA
COLLECTED
75

CONSUMER RESPONSES FORM

Question-1: OCCUPATION OF CONSUMER
A Builder
B -Architect
C -Engineer
D Project Manager

TABLE-1
Builder
Architect
Engineer
Project Manager

10
50
17
23

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GRAPH -1

INTERPRETATION:

Above table shows that 10% respondents are Builders , 50% are Architects ,17% are
Engineers and 23% are Project Managers.

Question-2:Do you know about STAR COATINGS?

Ans: The response were:
Yes: 65%
No: 35%
GRAPH-2

77

INTERPRETATION:

According to the above graph it can be predicted that out of 100% population only 65%
are such person who knows Star Coatings the rest 35% are not know Star Coatings.

Question-3: Which chemical Company do you prefer to buy for water proofing products?
The resposes were:
TABLE-2

78

Star Coating

5%

CICO

31%

DR.Fixit

42%

BASF

22%

GRAPH-3

INTERPRETATION:
Above table shows that mostly respondent are use DR. Fixit and 31% respondent use CICA 22%
use BASF and 5% use STAR COATINGS.

Question-4: Which one chemical you always use for water proofing?

Ans: The response were:

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TABLE-3
Admixture
Liquid membranes

42
29

Tar felt

11

Powder based

18

GRAPH-4

INTERPRETATION:

According to the above graph it can be predicted that out of 100% population only 42%
are such person who use Admixture and 29% use Liquid membranes,11% use Tarfelt,
18% use Powder Based Products.

Question-5:How much size packet do you use.

Ans: The response were:
TABLE-4

80

1 Ltr.

34

500 ML.

59

200 ML.

GRAPH-5

INTERPRETATION:
According to the above graph 34% respondent use 1 ltr. Packet and 59% use 500 ml. and
minimum respondent 7% use 200 ml packet.

Question-6: About the availability of Chemical from Star Coatings?

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Ans: The responses where;

Easily available: 85%

Not available:15%
GRAPH-6

INTERPRETATION:

According to the above graph it is clear the Star Coatings is easily available in the
market .Only few of the consumers said that some times face problem in getting Star
Coatings . But most it is easily available from the distributors and retailers.

Question-7: Our Chemical & Services are available by our distributors at your doorstep.

Ans: The responses were:

82

Yes:

63%

No:

37%
GPARH-7

INTERPRETATION:

When asked to the respondents, if Star Products is available at your door step, would you
like to purchase it ? This means Star offering Home delivery facility to the consumers.
The responses are very good 63% of the respondents said if such facility will be
Provided. they will surely like to have Star Product.

Question-8: Which do you prefer?

Ans: The responses were:
Quality: 76%
Price:

24%

83

GRAPH-8

INTERPRETATION:
Above table shows that 76% respondent prefer quality and 24% prefer price.

Question-9: How is the quality of our products?

The responses were:

TABLE-5

84

Excellent

25%

Good

45%

Normal

25%

Poor

5%

GRAPH-9

INTERPRETATION:

Above table shows that 25% of the respondent says Star Products is very good and 45%
says Star is good, 25% respondent says quality of Star Products is normal and 5% says it
is poor.

Question-10: Opinion about the price charged by Star Coatings?

Ans: The response were

Normal: 30%
85

Excess:

70%
GRAPH-10

INTERPRETATION:

According to the responces the maximum respondent said that the price or the rate of
High is very high only 30% respondent said that its price is normal.

Question-11:Do you satisfy with the Star Coatings Chemicals?

86

Yes
No

55
45

GRAPH- 11

INTERPRETATION - Above table shows that 55% of the respondent Satisfy with Star Coatings
and 45% respondent not satisfy with Star Coatings Products.

87

88

FINDINGS

1. Delivery time, customers orientation is good as compare to other company.

2. Small dealers do not satisfy with company schemes because most of schemes
have no any benefit to dealers.
3. On observation it is found that the dealers report poor are found to be dealing
with roots indirectly. And hence, they have the limited duration but even they
didnt find any difficulty.
4. Most of the dealers are not satisfied with the price.
5. The friendly relation helps much better for an organization to flourish .Here,
in the case of roots, the replies came, depicts that they have understood this
concept very well.
6. On observation, the dealers having problem with the after sales service is
unavoidable. They say that it takes time for the complete order.
7. Most of the dealers sell their product according to customer and painter
demand.
8. From the observation, it is found that the complains are about the profitability
and rice of roots products.
9. Most of dealers are influenced by products schemes.

89

90

CONCLUSION

According to the consumer perception and data collection it is found that:

Majority of the people are satisfied with the quality and warranty of Star Coatings
Membranes & Construction Chemicals.

Consumer wants the stability in the price.

Consumer wants a little bit cheap product with good quality.

Consumer wants a good distribution channel.

Consumer wants to available the products easily and at the right time.

Brand endorsement is a major factors which is influencing the purchase of

product.

91

92

SUGGESTION
Product:

1 -Continuous feedback from the market should be done, so that the change in technology, pattern
and preference of the consumer can come out in front of the manufacture.

2 -Packaging of the Star Coatings should also changed to unleakage packaging because most of
the consumers and agents were not happy with the packing
.
3 Since waterproofing and construction chemicals are rarely used by Architects, so it is better for
the Structure to provide strength & works as a bonding agent.

4 -Organizations should take steps to improve the quality of Liquid Membranes.

Price:

1 Consumer wants the stability in the price of Star Coatings Membranes & Construction
Chemicals.

2 Organization increases the commission of the agents.

93

94

LIMITATION
1. Time constraint:
a. The time duration of conducting the research was less. So lots of other
factors were ignored.
b. A large sample could not be taken due to same reason.
2. It was only possible to conduct the survey during free hours. The dealers did
not respond when contacted during peak hrs.
3. As the areas covered in the survey were off the route and the any convenient
mode of transport was not available. The investigator faced a lot of problem
4. Most of the consumer were ignorant and were not willing to respond that
leads inaccuracy in the data collected.
5. As the data was based on consumer perception, it might be biased to certain
extent.

95

Place/distribution:

Behavior of the deliveryman is not up to the mark hence they should provide proper
training.

Proper co-ordination should be maintained between the agents, transporters and the
marketing department to reduce the spoilage of Chemical and time.

Home delivery of Construction chemicals and membranes must be introduced to provide

convience to the consumers.

Promotion:

1 Organization should provide promotional tools like hoarding, poly bags, samples of chemicals
etc to the agents.
2 Organization should introduce home delivery system in those areas where the sale of STAR is
minimum.

96

97

QUESTIONNAIRE FOR CONSUMER

Name:
Address: .
Age
ANNEXURE

1- OCCUPATION OF CONSUMER
(A) Builder

(B) Architect

(C) Engineer

(D) Project Manager

2-Which chemical Company do you prefer to buy for water proofing products?
(A) Star Coating

(B) CICO

(C) DR. Fixit

(D) BASF

3-Do you know about Star Coating?

(A) Yes

(B)

No

4-Which one chemical you always use for water proofing?

(A) Admixture

(B) Liquid membranes

(C) Tar felt

(D) Powder based

5- How much size packet do you use?

(A) 1 liter

(B) 500 ml

(C) 200 ml

(D) 20 liter

6- About the availability of Chemical from Star Coatings?

(A) Easily available

(B) Not available

7- Our Chemical & Services are available by our distributors at your doorstep.
(A) YES

(B) NO

98

8-Which do you prefer?

(A) Quality

(B) Price

9- How is the quality of our products?

(A) Excellent

(B) Good

(C) Normal

(D) Poor

10- Opinion about the price charged by Star Coatings?

(A) Normal

(B) Excess

11-When asked do you satisfy with the Star Coatings Chemicals?

(A) Yes

(B) No

99

100

BIBLIOGRAPHY

REFERENCE BOOKS:

KOTTLER PHILIP, Marketing Management,New Delhi (2008-present).

PRASAD L.M. , Organization behavior Sultan chand & sons daryaganj new Delhi (20122014).
R.C. KOTHARI ,Research Methodology (2005-2014).

WEBSITE
MIS department of Chemical Industry
www.starcoating.in
www.google.com
www.tradeindia.com

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