MALAD KANDIVLI EDUCATION SOCIETYS

NAGINDAS KHANDWALA COLLEGE OF COMMERCE, ARTS AND

MANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA COLLEGE
OF SCIENCE
RE-ACCREDITED BY NAAC WITH A GRADE &
ISO 9001:2008 CERTIFIED

A PROJECT
ON

MARKETING STRATEGIS OF CADBURY INDIA

in the subject Marketing Strategies and Plan

SUBMITTED TO

UNIVERSITY OF MUMBAI,
FOR SEMESTER I
OF

MASTER OF COMMERCE
BY

DIXITA P. PARMAR
Division-Management and Roll No-111
UNDER THE GUIDANCE OF

PROF.RUPALI JAIN
YEAR - 2015-16

e-mail : nagindaskhandwalac@hotmail.com / ancyjose@vsnl.net

Website : www.khandwalacollege.ac.in

Tel. : 28072262 / 28085424

28013433 / 28086427
Tele fax: 28650461

MALAD KANDIVLI EDUCATION SOCIETYS

NAGINDAS KHANDWALA COLLEGE OF COMMERCE, ARTS AND

MANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA COLLEGE
OF SCIENCE
RE-ACCREDITED BY NAAC WITH A GRADE &
ISO 9001:2008 CERTIFIED

Bhavishya Bharat Campus, S.V. Road, Malad (West), Mumbai 400 064.

DECLARATION BY THE STUDENT

I, _____________________________________________________student of M Com Part-I
Roll Number __________hereby declare that the project for the Paper Human Marketing
Strategies and Plan titled,
_________________________________________________________________________
submitted by me for Semester I during the academic year 2015-16, is based on actual work
carried out by me under the guidance and supervision of Prof.Rupali Jain
I further state that this work is original and not submitted anywhere else for any examination.

Signature of Student

EVALUATION CERTIFICATE
This is to certify that the undersigned have assessed and evaluated the project on
_________________________________________________________________________
submitted by ___________________________________________ of M Com Part-I.
This project is original to the best of our knowledge and has been accepted for Internal
Assessment.
Internal Examiner
Prof.Rupali Jain

External Examiner
Prof.Poonam Kakkad

Principal
Dr (Mrs) Ancy Jose

NAGINDAS KHANDWALA COLLEGE

Internal Assessment: Project 40 Marks
Name of the Student
First name

Class

Roll
NO.

: DIXITA

Fathers Name: PRAVINKUMAR

MCOM
PART I

Surname

Division

111
MANAGEMENT

:PARMAR

Subject: Marketing Strategies and Plan

Topic for the Project: Marketing Strategy of Cadbury India Ltd.

Marks Awarded Signature

INTERNAL EXAMINER
Documentation
(Out of 10 Marks)
Presentation
(Out of 10 Marks)
EXTERNAL EXAMINER
Documentation
(Out of 10 Marks)
Viva Voce
(Out of 10 Marks)

TOTAL MARKS (Out of 40)

ACKNOWLEDGEMENT

I owe great many thanks to a great many people who helped and
supported me during the preparation of the project.

My deepest thanks to PROF.RUPALI JAIN guide of the project for

guiding and correcting various concept of the project with attention and
care. She has taken pain to go through the project and make necessary
correction as and when needed.

I express my thanks to the principal MRS. ANCY JOSE for extending

her support in project.

I would also thank my institution and my faculty members without

whom this project would have been a distant reality.

INDEX

SR.NO

PARTICULAR

PAGE
NO

CHAPTER 1: INTRODUCTION

CHAPTER 2: MARKETING STRATEGY OF CADBURY INDIA

LTD
CHAPTER 3: BRANDING & NEW PRODUCT INNOVATIONS

11

CHAPTER 4: STRATEGY TO GROW THE MARKET

18

CHAPTER 5: OVERCOMING THE THREATS

20

PRIMARY RESEARCH ON CADBURY

24

CONCLUSION

30

BIBLIOGRAPHY

31