You are on page 1of 35

SIIA Mobility Webinar Series

The Future of Mobility and What it Means for the Software Community?

Moderator:
Maribel Lopez, Lopez Research, LLC
Panelists:
Pankaj Kedia, Director of Global Ecosystem Programs for MID, Intel
Macario Namie, Sr. Director of Products, Jasper Wireless
Mark Self, VP, Worldwide Industry Solutions Group, Motorola
The Next SIIA Mobility Webinars:
How Cloud Computing Changes the Mobile Landscape
Price for SIIA Members: Free, Non SIIA Members: $35
Thursday, December 3, 2009 – 2:00pm - 3:00pm
EDT

Navigating the New Mobile Application Development and


Distribution Models
Price for SIIA Members: Free, Non SIIA Members: $89
Thursday, January 21, 2010 – 2:00pm - 3:00pm EDT

For more information, visit: http://bit.ly/siiamobile


Keynotes:
Lars Dalgaard
CEO, SuccessFactors
Zach Nelson
President and Chief Executive Officer, NetSuite, Inc.
Michael Lock
Director, Americas Sales & Operations, Google
Enterprise

http://www.siia.net/ondemand
Software & Education Nomination Deadline:
October 30th, 2009

www.siia.net/codies

*For more information contact Lisa Mitchell-Brooks,


lmitchell@siia.net
SIIA Mobility Webinars Host:
Maribel Lopez
Principal Analyst and Founder
Lopez Research LLC
PH: +1 (617) 872-8631
Twitter @MaribelLopez
Sk/IM: Mardelibre
blog.lopezresearch.com
SIIA Mobility Seminar

THE EVOLVING MOBILE COMPUTING

Pankaj Kedia
Director, Global Ecosystem Programs
Intel Corporation

10.22.09

6
Evolving Mobile Computing

Internet goes Mobile


All Mobile devices => Mobile computers
Intel Mobility Strategy

7
Day-to-Day Usages Moving to the Internet
HOW WE ENTERTAIN
2B 22B
pictures posted/month videos per month

HOW WE ARE PRODUCTIVE


HOW WE STAY INFORMED

300K
Books on Kindle

1B
1.6B
Searches per day
Internet Users 67M
visitors per month

210B 300M #2 WW
users, 50% every day service provider
Emails every day
HOW WE COMMUNICATE
8
The Internet: Tomorrow
PERSONAL INTELLIGENT
INVISIBLE SEMANTIC
CONTEXTUAL
RICH
MASH-UPS MOBILE
FUN
REAL-TIME
DYNAMIC
CUSTOMIZABLE

SOCIAL LOCATION-BASED
COLLABORATIVE
INTERACTIVE
9
The good ‘ole days

Finding Words Finding People

Talking

Writing

Taking Pictures
Listening to music

Shopping
Watching TV
10
My Personal Computer

Search Everything Finding People

Talking

Sharing

Sharing Pictures

Listening to music

Shopping
Watching TV
11
My Personal Computing

MY MY MY MY MY MY MY
NOTEBOOK NETBOOK MEDIA TABLET POCKET PC ENTERPRISE NAV DEVICE SMART PHONE

Same rich, visually-compelling PC-like Internet

12
My Personal Computing

U T ER
P
I LE COM
M O B
E S A
E CO M
MY
NOTEBOOK
MY
NETBOOK
IC E
MY
MEDIA B
TABLET
MY MY MY
POCKET PC ENTERPRISE NAV DEVICE
MY
SMART PHONE
D E V
B I LE
Y M O
EVE R Same rich, visually-compelling PC-like Internet

13
Intel Mobility Strategy

Same rich, visually-compelling PC-like Internet

PC Capable Operating System


Windows* Vista / XP/ 7 or Linux-based Moblin

INTEL ARCHITECTURE
14
Ecosystem Opportunities
OEMs Service
Hardware Software
ODMs Providers

Always Rich, Next Gen New


connected / Intuitive UIs Handhelds / business
wireless Smart models
(3G/LTE, Innovative Phones
WiMAX)
apps Open
End-to-end Internet
New display
Widgets integrated
technologie
solutions Rich
s
Video, content and
music, App Stores services
New battery
gaming
technologie
. . . App Stores
s
. . .
15 . . .
. . .
Pankaj Kedia
pankaj.kedia@intel.com

Facebook
www.facebook.com/pankajkedia007

Twitter
www.twitter.com/pankajkedia

LinkedIn
Pankaj Kedia

16
The Future of Mobility and What it Means for
the Software Community
Macario Namie
Senior Director, Product Marketing
10/22/09
Founded 2004
Deliver M2M Platform to
Mobile Operators and Enterprises
Helping Maximize Revenue
and Profit from M2M

CONFIDENTIAL Jasper Wireless, Inc. 18


Traditional M2M Over 75M
Connected
Devices
Worldwide…

…but the potential


Consumer Devices is Billions

CONFIDENTIAL Jasper Wireless, Inc. 19


Building a Device is Different than Building an App

Standard OS Dozens of OS’s


Standard Devices Every Device is Custom
Standard APIs No Common APIs
Great Documentation What Documentation?
Clear Business Models Unproven Business Models
Proven Distribution Channels Distribution?
Focus on What You Do Best: Need to Be a Wireless Expert
Your App
Six Considerations
1. When will the connected device be launched?
• Certifications, Performance Assurance testing…

2. Where will the connected device be marketed and sold?


• Roaming? Multi-network support?

3. What is the optimal business model?


• How is service sold? Where? On device?

4. What will the user experience be like?


• Activations, service provisioning…

5. How will remote devices be supported?


• Diagnostics? Visibility into network, app performance…

6. How will costs be controlled?


• Bandwidth consumption, overage controls…
Great Resources
• Network Operator’s solution engineering / certification
teams
• If you represent a good sales opportunity…

• Module (modem) vendor


• Make sure you use a pre-certified model if deploying in North
America

• Coming soon…AT&T M2M Developer program


THANK YOU
Prepared for Maribel Lopez by Mark Self
October 20th, 2009

24
CIO Priorities – 2005 - 2009
Ranking Business Priorities Selected By CIOs as
Business Priorities one of Their Top Five Priorities in 2009
2009 2008 2007 2006 2005
Improving business processes 1 1 1 1 2
Reducing enterprise costs 2 5 2 2 7
Improving enterprise workforce effectiveness 3 6 4 * 6
Attracting and retaining new customers 4 2 3 3 3
Increasing the use of information/analytics 5 8 7 6 8
Creating new products or services (innovation) 6 3 10 9 1
Targeting customers and markets more effectively 7 9 * * 9
Managing change initiatives 8 12 * * 12
Expanding current customer relationships 9 7 * * 11
Expanding into new markets or geographies 10 4 9 * 4
Consolidating business operations 11 13 14 * 15
Supporting regulation, reporting and compliance 12 14 13 * 16
Creating new sources of competitive advantage 13 11 8 * 5
* Item was not included this year

CIO priorities shifted substantially in 2009…cost cuts and improved processes ramped up
and innovation and new business’ focus faded.
25
Enterprise Mobility Attitudes
Q: “Mobile technologies are more important to my organization
today than they were last year.”

44% 43%
37%

27%
22%

2007 2009 10%


5% 6%
4%
2%

Strongly Somewhat Neutral Somewhat Strongly


Disagree Disagree Agree Agree

Over 8 in 10 surveyed mobility decision-makers stated that mobility is more


important today than it was last year; 10% more “strongly agree” than previously.

26
27
28
29
30
31
32
33
Q&A
Maribel Lopez Macario Namie
Principal Analyst and Founder Sr. Director of Products
Lopez Research LLC Jasper Wireless
PH: +1 (617) 872-8631 macario.namie@jasperwireless.com
Twitter @MaribelLopez
Sk/IM: Mardelibre
blog.lopezresearch.com Mark Self
VP, Worldwide Industry Solutions Group
Pankaj Kedia Motorola
Intel 919-484-3830
Pankaj.Kedia@intel.com Mark.Self@Motorola.com

You might also like