SIIA Mobility Webinar Series

“How Cloud Computing Changes the Mobile Landscape”

Moderator:
Maribel Lopez, Lopez Research, LLC
Panelists:
Joe Weinman, Strategy and Business Development, AT&T Business
Solutions
Jim Szafranski, SVP, Customer Platform Services, Fiberlink
Communications
 The Last SIIA Mobility
Webinar!
“Navigating the New Mobile Application
Development and Distribution Models”

Price for SIIA Members: Free, Non SIIA Members: $89

Thursday, January 21, 2010 – 2:00pm - 3:00pm EDT

For more information, visit: http://bit.ly/siiamobile

 “SIIA pioneered the government cloud computing dialogue with its
SaaS Gov conference. Now in its fourth year, the SIIA conference has
consistently attracted top government speakers, cloud computing
experts, and public sector customers to show how government
agencies can take advantage of the cloud…”
-Daniel Burton, Senior Vice President, Global Public
Policy, Salesforce.com

SIIA & INPUT Members: $495

Non-Members: $695
Gov IT Purchasers (with Fed ID): Free

http://www.siia.net/saasgov
 Medium-sized, EBITDA-positive companies are
invited to apply to present before an audience of
middle-market-focused senior lenders, private equity
investors, and strategic partner prospects.

Deadline to Present: 12/15/2009

March 3, 2010
New York City
SIIA Mobility Webinars Host:

Maribel Lopez
Principal Analyst and
Founder
Lopez Research LLC
PH: +1 (617) 872-8631
Twitter @MaribelLopez
Sk/IM: Mardelibre
blog.lopezresearch.com
How Cloud Computing
Changes the Mobile
Landscape

Jim Szafranski
SVP, Customer Platform Services
My Point of View

Offer hosted, cloud-based Mobility Management platform

500+ Enterprise/Business Customers

Vodafone uses as global offer alongside Mobile Broadband

network

500,000+ users

Our Customer is CIO and IT

Typically challenged or proactive with mobile device management
Looking to benefit from economics of the hosted/cloud
Most realize that the cloud has changed IT strategy for mobility

www.mevolutionblog.com
Mobile Landscape

Old: Mobility Is Something You

Did

Now: Mobility Is Something You

Are
My Mobile Landscape
Cloud Computing

Cloud computing extends the Web 2.0 concepts of

common architecture, abundant bandwidth, and
community to computer resources…

…spark the creation of new business models built

around collaboration, networks, and information in
nearly all industries

Source: ”Capturing the Value of Cloud Computing”, Boston Computing

Group
Cloud Computing

Cloud Computing Levels of Cloud Computing

Services
Utility Level
Software-as-a-Service
Process Transformation Level
Infrastructure-as-a-Service
Business-Model Innovation
Platform-as-a-Service Level

Process-as-a-Service

Source: ”Capturing the Value of Cloud Computing”, Boston Computing

Group
 How has Cloud Computing Changed Mobility?

Cloud + Ubiquitous Network + Device Proliferation

has had major impact on Mobility

Mobility (and related) has gone from corner case to

the new end user computing paradigm
How has Cloud Computing Changed Mobility?

Everyone is “Mobile”

Data is Everywhere

Users expect power and ease that was unthinkable a few

years ago

The traditional IT Perimeter and Control has

disintegrated

Mobile software vendors business opportunities abound

Implications to Consider

Businesses Mobile Software Vendor

IT should to extend across Cross Platform

the cloud
Help IT address their
Data outside the LAN challenges w/o fork lift

Services mentality Using Infrastructure/Platform

as a Service?
Summary

Cloud Computing Levels of Cloud Computing

Services
Utility Level
Software-as-a-Service
Process Transformation Level
Infrastructure-as-a-Service
Business-Model Innovation
Platform-as-a-Service Level

Process-as-a-Service

Mobile IT is Opportunity to Leverage Cloud

Revolution
Software Providers well served to pick a target
Cloud Computing
SIIA Webinar

Joe Weinman
AT&T Business Solutions
Safe Harbor Statement

Cautionary Language Concerning Forward-Looking Statements

Information set forth in this presentation contains financial estimates
and other forward-looking statements that are subject to risks and
uncertainties, and actual results might differ materially. A discussion of
factors that may affect future results is contained in AT&T’s filings with
the Securities and Exchange Commission. AT&T disclaims any
obligation to update and revise statements contained in this
presentation based on new information or otherwise.
What is a Cloud?

accessed over
Services via a Browser the Internet
What is a Cloud?

accessed over
Services via a Browser the Internet

Applications Mobile Device Mobile Web

Compute Applet Intranet
Storage Thin Client Extranet
Platforms Voice Endpoint IP
Video Endpoint
Middleware MPLS
User Device
Components Ethernet
Sensor
Content Actuator SONET
Data Server DWDM
Objects Storage OTN
Database System Network
Compelling Cases for Clouds*

1. Connections 1. Cash Flow

2. Communications 2. Cloudbursting
3. Conversations 3. Continuity
4. Casting 4. Center Migration
5. Correspondences 5. Comparative Advantage
6. Collaboration 6. Context vs. Core
7. Competition 7. Capabilities
8. Co-opetition 8. Competencies
9. Commerce 9. Celerity
10. Clearing 10. Customer Experience
11. Conversion 11. Convenience
12. Community 12. Consistency
13. Crowdsourcing 13. Currency
14. Commons 14. Change Control
15. Collections 15. Coordination
16. Cross-Device Access 16. Checkpoints
17. Cross-Network Access 17. Chokepoints
18. Cost 18. Choicepoints
19. CapEx 19. Combinations

* Source: Joe Weinman: GigaOm and Cloudonomics.com

Examples of Variable Demand*

Web Traffic Data Courtesy of Alexa

* Source: Joe Weinman, “Peaking through the Clouds,” GigaOm

Hybrid Cloud-Enterprise Approach

Enterprise AT&T Synaptic

Data Center Hosting

VPN
Internet,
& Optical
Transport
Options

Dedicated Resources Flexible Resources

Fixed Cost Pay-Per-Use

Consolidated Geographically
Dispersed
 Typical Comparison of Alternatives

Unserved
Demand

Total Cost Dedicated

Cloud
Capacity
Cloud Capacity
Dedicated Capacity
Capacity Dedicated
Capacity

Build Build Pure Hybrid

To To Utility Dedicated
Peak Baseline + Utility
Cloudburst Architecture Direction

Wired / Mobile Anycast

Internet Routing

Users Scaling
Manager
Load
Balancers

Virtual Server Motion/IPC

VPN Remote
Data
Access
Flexible Optical
Access/Transport
Frozen
Mirroring/
Image
Enterprise Replication AT&T
Front-End / Back-End Approach

Web Servers,
Content Servers,
App Servers

Legacy
Environment AT&T Global
Network

Anycast
Routing
Database
Servers Public or Private Wired/
Content Delivery, Mobile
VPN Multicast Internet

Enterprise
Storage, Users
Content AT&T IDCs & Content
Enterprise Delivery Nodes
AT&T Cloud Services Span IaaS through SaaS

Software as a Service
Application level functionality for
business users

AT&T Value
Platform as a Service
Integration across network,
Out-of-the-box application platform for
mobility, CDN, security and
developers
applications

Infrastructure as a Service
On demand, system level capabilities Web Services APIs
for IT architects Parlay X
Third Parties

Synaptic InfrastructureSM
AT&T Mobile Enterprise Apps Platform

Hosted or
Mobile Enterprise
Business QA/Test
Application
Industry Standard
Development

Multiple Hosted or
Target Enterprise
Devices Run-Time
Thank You

Joe Weinman
jw2517@att.com
@joeweinman
JoeWeinman.com
ComplexModels.com
Cloudonomics.com
 Q&A
Maribel Lopez
Principal Analyst and Founder
Lopez Research LLC
PH: +1 (617) 872-8631
Twitter @MaribelLopez
Sk/IM: Mardelibre
blog.lopezresearch.com
Jim Szafranski
SVP, Customer Platform
Services
Fiberlink
jszafranski@fiberlink.com
215-664-1827
Joe Weinman
Strategy & Business Development VP
AT&T Business Solutions
PH: +1 (908) Be-Great
Twitter @joeweinman
www.att.com
JoeWeinman.com
Cloudonomics.com
ComplexModels.com
jw2517@att.com