Scribd Logo
Upload

Welcome to Scribd!

  • Daemon Group Case Study Stockland

    Uploaded by

    catdouglas
    31 views2 pages
    Daemon Group develops an attraction campaign for property group Stockland, enticing a whole new team to help build their business.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Daemon Group develops an attraction campaign for property group Stockland, enticing a whole new team to help build their business.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    31 views2 pages

    Daemon Group Case Study Stockland

    Uploaded by

    catdouglas
    Daemon Group develops an attraction campaign for property group Stockland, enticing a whole new team to help build their business.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Stockland got more than they bargained

    for when building a new team


    Mr X
    Stockland Financial Services

    PLENTY OF GAINS FOR Stockland


    WITH NEW FINANCIAL SERVICES TEAM
    It is important to have the right people in place when starting something new.
    Visionaries were needed to build the business and reap the rewards.

    Challenge Strategy Results


    The property group Stockland, were launching Delivering one simple message was essential • A total of 174 quality applications were received
    a new division, Stockland Financial Services. to the success of the launch campaign for this • Eight hires were made exceeding initial
    It was the first time that Stockland targeted new division within Stockland. We were not requirements - the quality was so high that a
    mortgage brokers to build the new team. It was targeting their traditional audience of land sales business decision was taken to employ the best
    important to attract the type of candidate both by professionals. They were targeting mortgage people rather than lose them
    experience and cultural fit to work in QLD and VIC. professionals from retail banks or current brokers. • A further six candidates are under consideration
    The objectives were: for future roles
    The theme for the micro site and the attraction
    1. To hire a total of five employees for the initial launch. collateral both on and off line was “Land of Plenty”. It The campaign exceeded its objectives, delivering
    was important to make the connection to land sales as great results within budget. The creative and
    2. Build a pipeline of potential employees for future
    well as communicating the great career opportunities attractive strategy is to be duplicated for each
    planned growth.
    available in the future as the business grows. location as a roll out for key sales centres around the
    country as Stockland Financial Services expands.

    Daemon Group – Case Study 


    -"/%:0634&-'".035("(&-&/%*/($"3&&38*5)
    "6453"-*"£4-"3(&451301&35:%&7&-01&3
    .035("(&-&/%&34
    .&-#063/&ž"553"$5*7&1"$,"(&
    "T"VTUSBMJB£TMBSHFTUSFTJEFOUJBMEFWFMPQFS XFBMXBZT 4UPDLMBOECVJMETQSPKFDUTUIBUEF©OF"VTUSBMJBO
    MPPLUPJNQSPWFUIFTFSWJDFPGGFSFEUPPVSDVTUPNFST DPNNVOJUJFT EFMJWFSFECZUIFCFTUQFPQMFJOUIFCVTJOFTT
    4UPDLMBOE'JOBODJBM4FSWJDFTJTBOFYDJUJOHBEEJUJPOUP 8FBSFOPXMPPLJOHGPS.PSUHBHF-FOEFSTUPKPJOPVS
    PVSTFSWJDFTBOEBVOJRVFPQQPSUVOJUZGPSFYQFSJFODFE XJOOJOHUFBN#VJMEJOHPOZPVSQSPWFOUSBDLSFDPSE XF
    NPSUHBHFCSPLFSTBOECBOLMFOEFSTUPCVJMEUIFCVTJOFTT XJMMHJWFZPVUIFUSBJOJOHUPCFDPNFBOFYQFSUJOBWBSJFUZ
    BOEUIFJSPXOGVUVSFXJUIVT PGMPBOTGSPNNVMUJQMFMFOEFST TVQQPSUJOHMBOETBMFTUP
    IFMQTFSWJDFPVSDVTUPNFST
    8FPGGFSZPV
    4JHOJ©DBOU©YFESFNVOFSBUJPOBOECPOVT *GZPVBSFMPPLJOHUPXPSLGPSBUPQFNQMPZFSJO
    6ODBQQFEDPNNJTTJPOTIBSJOHGPSUPQQFSGPSNBODF BGSJFOEMZBOEEZOBNJDUFBNFOWJSPONFOU XFXBOU
    &YDMVTJWFSFGFSSBMBDDFTTJO4UPDLMBOETJUFT UPIFBSGSPNZPV
    'VMMSBOHFPGCBOLBOEOPOCBOLMFOEFST 5IJTJTBGBOUBTUJDPQQPSUVOJUZUPCVJMEBOFXCVTJOFTT
    "DDFTTUPMFBEJOHFEHFNPSUHBHFCSPLJOHUFDIOPMPHZ BOEBDBSFFSXJUIQSPTQFDUTCPUIJO4UPDLMBOE'JOBODJBM
    QMBUGPSNBOE$3.TZTUFN 4FSWJDFTBOEBDSPTTUIF4UPDLMBOEHSPVQ
    "5BMFOU*OTJEF1BSUOFSTIJQ

    0QQPSUVOJUZUPKPJOUIFIJHIQFSGPSNJOH
    EFWFMPQNFOUUFBN

    555"6"HF
    5P©OEPVUNPSFWJTJUPVSXFCTJUF
    XXXTUPDLMBOE©OBODJBMTFSWJDFTDPNBV

    Daemon Group – Case Study 

    You might also like