PROJECT REPORT

ON

“KINGFISHER AIRLINES”

PREPARED BY
SAURABH PUGALIA
B.B.A (GEN), 3rd SEMESTER
ENROLLMENT NO. – 0921471706

UNDER THE GUIDANCE OF

Ms. SANGEETA RAWAL

FOR PARTIAL FULFILLMENT OF

BBA (GEN) 2006-2009

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT

STUDIES

AFFILIATED TO G.G.S.I.P.U, KASHMERE GATE, DELHI

Guru Gobind Singh

Indraprastha
University
 CERTIFICATION

This is to certify that Saurabh Pugalia has completed his Project Report,
as a part of partial fulfillment of B.B.A (GEN) Programme from
Maharaja Agrasen Institute Of Management Studies, affiliated to
Guru Gobind Singh Indraprastha University, under my guidance and this
is his original work.

Ms. Sangeeta Rawal

(Lecturer)
(M.A.I.M.S)

i
 ACKNOWLEDGEMENT

I acknowledge with gratitude and appreciation, my indebtedness to my

mentor & guide, Ms. Sangeeta Rawal & Ms. Sumedha Dutta for allowing
me to work on a very intrinsic part of aviation sector, “Kingfisher Airlines”
I also thank her for the ideas and basic concepts she delivered and shared
with me, as they helped me a lot in accomplishing this project of mine.

It gave me enormous gratification to articulate my thankfulness and heart

full sense of indebtedness to my dearest friend, Gunjan Jain & my brother
Ankush Pugalia.

I also put forward my heartiest thanks to Dr. N.K.Kakkar, Director

(M.A.I.M.S) for his great support in completion of this project.

SAURABH PUGALIA
Enrollment No. – 0921471706

ii
Certificate

Acknowledgement

Table of content

Chapter 1 Introduction
1.1 Executive summary
1.2 Objective

Chapter 2 Research Methodology

Chapter 3 Corporate Overview

3.1 Company’s Profile
3.2 History
3.3 Products and Services
3.4 Offices – At Glance

Chapter 4 Conclusion and Suggestions

Chapter 5 Limitations

Chapter 6 Bibliography

Chapter 7 Annexure
 Chapter 1

INTRODUCTION
 1.1 Executive Summary

This project is an attempt to give knowledge about Kingfisher Airlines. It

aims to make its reader well versed with each and every aspect of Kingfisher
Airlines.

It throws light on the following:-

1. In 1st Chapter you will find the objective of doing the project on
Kingfisher Airlines.

2. In 2nd Chapter of this report, you will find that the research
methodology of the report is mentioned.

3. In 3rd chapter you will find an overview of Kingfisher Airlines, in

which you will find its fleet, current destination, departments, and
different services offered by it such as Airport services, In-flight
services, on - ground services. In it you will also find about the
Events, Awards, about the Management Team. You will further notice
- How to book travel on Kingfisher Airlines? And even about the
S.W.O.T analysis of Kingfisher Airlines in which the strengths,
weaknesses are highlighted.

4. In 4th Chapter you will find conclusion and suggestion on the project
on Kingfisher Airlines.

5. In 5th Chapter you will find some of the limitations of project being
face by me.

6. In 6th Chapter you will find the various sources I referred for gathering
information.

7. In 7th Chapter you will find the list of all the literature that I have
attached.

This project is overall an attempt to make you aware or to cover every

possible aspect of Kingfisher Airlines in India and around the world.
 1.2 Objectives

The main objectives of the study of this project are –

 To study the growth and expansion of Kingfisher Airlines.

 To study the structure and workings of Kingfisher Airlines.

 To compare Kingfisher Airlines with other Airlines.

 To understand the attitude towards the services of

Kingfisher Airlines.

 To study the achievements of Kingfisher Airlines.

 To know the important aspect of Kingfisher Airlines.

 Chapter 2

Research
Methodology
 RESEARCH METHODOLOGY

Meaning of Research

Redman and Mory define research as a “systemized effort to gain new

knowledge.” Some people consider research as a movement, a movement
from the known to the unknown.
Research is an academic activity and as such the term should be used in a
technical sense. According to Clifford Woody, research comprises defining
and redefining problems, formulating hypothesis or suggested solutions;
collecting, organizing and evaluating data; making deductions and reaching
conclusions; and at last carefully testing the conclusions to determine
whether they fit the formulating hypothesis.

Objectives of Research

The purpose of research is to discover answers to questions through the

application of scientific procedures. The main aim of research is to find out
the truth which is hidden and which has not been discovered as yet. Though
each research study has its own specific purpose but the research objectives
can be listed into a number of broad categories, as following:-

1. To gain familiarity with a phenomenon or to achieve new insights into

it. Studies with this object in view are termed as exploratory or formulative
research studies.
2. To portray accurately the characteristics of a particular individual,
situation or a group. Studies with this object in view are known as
descriptive research studies.
3. To determine the frequency with which something occurs or with which
it is associated with something else. Studies with this object in view are
known as diagnostic research studies.
 Research Methodology

Research methodology is a way to systematically solve the research

problem. It may be understood as a science of studying how research is done
scientifically. In it we study the various steps that are generally adopted by a
researcher in studying his research problem along with the logic behind
them. It is necessary for the researcher to know not only the research
methods or techniques but also the methodology.

Data Source

The data can be collected from two sources, i.e. Primary and Secondary. I
have collected the entire data of this project on Kingfisher Airlines from
SECONDARY SOURCES like websites, books, newspapers and magazines.

Research Methodology involves research plan that has following major

steps:

1. Defining the Data Source

2. Research Approach

3. Data Analysis

1. Defining the Data Source

The data required for familiarizing with the role of Aviation Sector,
“Kingfisher Airlines” as collected from the web sites and journals.
2. Research Approach

The research was carried out under following major steps:

• LEARNING ABOUT THE COMPANY

At the very outset, the information regarding the origin,

developments, the present way of working and the current strategy
of Kingfisher Airlines was gathered and thoroughly analyzed
which gave the researcher an insight into company’s profile and

organization structure was made with the help of company’s web

site, company’s manuals , brochures and other relevant published
material. This helped the researcher to understand the present
working scenario and gain familiarity with the organization’s
strategic moves.

• COLLECTION OF DATA

Under this step the secondary data was collected though

company’s website, company’s manuals, brochures and other
relevant published material.

3. Data Analysis

After the data about the developments and its future goals had been
collected, it was analyzed methodically. The importance and the purpose
of move was identified to assess the benefits and the risks faced by the
company in the field of Aviation.
 Chapter 3

Corporate Overview
 3.1 Company’s Profile

Kingfisher Airlines

IATA ICAO Callsign

IT KFR KINGFISHER
Founded 2004
Bangalore International
Airport,
Chhatrapati Shivaji
International Airport,
Hubs
Indira Gandhi
International Airport,
Sardar Vallabhbhai Patel
International Airport
Frequent flyer program King Club
Fleet size 158 (incl. 126 in order)
Destinations 29
Parent company UB Group
Company slogan Fly The Good Times
Headquarters Bangalore, India
Dr. Vijay Mallya, CMD
Mr. Hitesh Patel, EVP
Key people
Mr. Rajesh Verma, EVP
Mr.A. Raghunathan, CFO
Website: http://www.flykingfisher.com/
 Kingfisher Airline is a private airline based in Bangalore, India. The
airline is owned by Vijay Mallya of United Beverages Group. Kingfisher
Airlines started its operations on May 9, 2005 with a fleet of 4 Airbus A320
aircrafts. The airline currently operates on domestic routes. The destinations
covered by Kingfisher Airlines are Bangalore, Mumbai, Delhi, Goa,
Chennai, Hyderabad, Ahmedabad, Cochin, Guwahati, Kolkata, Pune,
Agartala, Dibrugarh, Mangalore and Jaipur.
In a short span of time Kingfisher Airline has carved a niche for itself. The
airline offers several unique services to its customers. These include:
personal valet at the airport to assist in baggage handling and boarding,
accompanied with refreshments and music at the airport, audio and video
on-demand, with extra-wide personalized screens in the aircraft and three-
course gourmet cuisine.
Kingfisher Airlines currently operates with a brand new fleet of 8 Airbus
A320 aircraft, 3 Airbus A319-100 aircraft and 4 ATR-72 aircraft. It was the
first airline in India to operate with all new aircrafts. Kingfisher Airlines is
also the first Indian airline to order the Airbus A380. UB holdings Ltd, has
acquired 26% stake in the budget airline Air Deccan and has option to buy
further of 20% stake from the secondary market.
 3.2 History

Kingfisher Airlines is a subsidiary of the UB Group, one of the largest

beverage companies in the world. The branding of the airline is linked to
that of Kingfisher Beer, India’s largest brewery.

The airline, which is headed by the charismatic Dr Vijay Mallya, took to the
skies in May 2005, and attracted attention for its high quality product with
personal inflight entertainment in every seat; custom interior designs for
each aircraft; valet assistance at airports and complimentary hot food and
beverages. The airline initially operated a single class service but
subsequently introduced a highly acclaimed First Class, allowing it to
compete with Jet Airways for the high yield corporate market. In addition to
its A320 family aircraft used on domestic routes, Kingfisher Airlines also
operates ATR-72 turboprops on regional sectors.

Under current Indian regulations, which require airlines to operate 5 years

domestic service before being granted international rights, Kingfisher will
not be permitted to operate overseas until 2010. However, the airline has
very clear international ambitions, with an order book for 45 wide body
aircraft, including A330s, A340s, A350s and A380s.
In just over two years, Kingfisher Airlines has achieved a market share of
10% and has one of the most aggressive expansion plans of all Indian
carriers during 2007. In Jun-07, it dramatically increased its influence in the
market with the acquisition of a 26% shareholding in India’s largest LCC,
Air Deccan, for approximately USD130 million, and an open offer for a
further 20%. Through schedule coordination and joint operations in ground
handling, training, and maintenance, the carriers are projecting annual cost
savings of over USD70 million.

There will also be greater coordination between the two brands, with Air
Deccan to adopt the Kingfisher image in its logo and to switch to a red,
rather than a blue colour scheme. The combined Kingfisher/Deccan group
has a market share of just over 30% and a product range spanning from the
price-sensitive, first-time flyer, to the high yield business traveler, making it
one of the key pillars of the airline industry.

The airline which started its operation on 9th May 2005, following the lease
of 4 Airbus A320 aircraft. As of July 2007, Kingfisher operates only on
domestic routes, however it has announced plans to start flights to the USA
with Airbus A380 aircraft. The airline is owned by the United Beverages
Group under the leadership of Vijay Mallya (which also owns the popular
Indian beer of the same name). The airline promises to suit the needs of air
travellers and to provide reasonable air fares. Kingfisher Airlines' main
"luxury" component is its In-Flight Entertainment System, a first among
Indian airlines. The airliners in-flight Mobile Phone and Internet Services
will be provided by OnAir starting 2008 for longhaul flights.
 United Breweries Group

United Breweries Group, based in Bangalore, is the world's 2nd largest

brewer and the largest in India. The company markets most of its beer under
the Kingfisher brand and has also launched Kingfisher Airlines, a domestic
airline service in India. The UB Group (United Breweries) Group is a multi-
faceted conglomerate with business interests in Beverage Alcohol,
Pharmaceuticals, Media, International Trading, Aviation, Fertilizer,
Research & Development, and Infrastructure Development.

The group is headed by Dr.Vijay Mallya who is also a member of the Indian
Parliament. United Breweries now has a near-monopoly over the Indian
brewing market, thanks to its recent takeover of the rival Shaw-Wallace
company. The group owns the Mendocino Brewing Company in the United
States.

History

The UB Group was founded by a Scotsman, Thomas Leishman in 1857. The

Group took its initial lessons in manufacturing beer from South Indian based
British breweries. At the age of 22, Vittal Mallya was elected as the
company's first Indian director in 1947. After a year, he replaced R G N
Price as the chairman of the company.

After Vittal Mallya's death in 1983, his son Vijay Mallya assumed the
mantle of the group. Vijay Mallya inducted professional management and
consolidated the Group into individual operating divisions. In 1988, UB
Group acquired the global Berger Paints Group with operating companies
across four continents. The paints business was divested for significant value
in 1996.

After India adopted economic liberalization in 1991, the UB Group decided

to retain interests in only those businesses that were globally competitive
and did not depend upon fiscal tariff protection. Today, UB Group is the
third largest manufacturer of Spirits products in the world. In 2005, the
Group entered aviation sector with the launch of Kingfisher Airlines
Limited. With in a short time the airlines has captured an impressive market
share and has established a niche identity for itself.

The Logo

The Pegasus, which is the symbol of the United Breweries, first found its
place as the Group logo in 1940. Then, the Helladic horse – associated with
beer and nectar in Greek mythology- carried a beer cask between the wings,
ostensibly because beer formed the core operations of the Group. Later, the
beer cask was removed to represent the Group’s multifaceted operations.
Now, it is just the Pegasus.

Business Interests of UB Group:

Beverage Alcohol: The UB Group is 3rd largest spirits marketer in the

world, with overall sales of 60 million cases. The company offers 140
brands at varying price points. Some of the famous brands of the UB Group
are: Bagpiper Whisky, McDowell's No.1 Whisky, Director's Special
Whisky, McDowell's No.1 Brandy and McDowell's Celebration Rum.

Pharmaceuticals: The group's company Aventis Pharma Limited is the

second largest pharmaceutical multinational in India. It develops and
markets branded prescription drugs and vaccines.

Media: The UB Group also has a shareholding in Asian Age Holdings Ltd,
the company that owns and manages daily newspaper, The Asian Age.

International Trading: The Group's company UB Global Limited is a

recognized export house engaged in the export of Beer, Spirits, Leather
Footwear and Processed Foods. The Company also exports Pharmaceutical
Products and customized perfumeries.

Fertilizer: Mangalore Chemicals & Fertilizers Limited is under UB Group's

management. It has a manufacturing capacity of 2,17,800 MT of Ammonia
and 3,80,000 MT of Urea.

Research & Development: Vittal Mallya Scientific Research Foundation

(VMSRF) was established in 1987 with the objective of developing newer
and novel technologies that will have substantial application in industry and
health care. The foundation is it is recognized by the Departments of
Scientific & Industrial Research (DSIR), Dept. of Biotechnology (DBT),
Council for Scientific and Industrial Research (CSIR) and the Ministry of
Finance, Govt. of India.

Aviation: UB Group entered aviation sector in 2005 with the launch of

Kingfisher Airlines Limited. Kingfisher Airlines has captured an impressive
market share and has established a niche identity for itself. The airlines
recently acquired 25% stake in Deccan Airlines.

Present History
Sales of the United Spirits Ltd. are expected to exceed 60 million cases
during the fiscal year 2005-06 making the Group the third largest
manufacturer of Spirits products in the world. In addition, USL is one of
only three in the world to own seven millionaire brands and at least five
brands rated by Drinks International, UK, to be amongst the ten fastest
growing brands in the world in their respective categories.

The UB Group’s Brewing Enity - called United Breweries Limited (UBL) -

has also assumed undisputed market leadership with a national market share
in excess of 50%. Through a process of aggressive acquisition and market
penetration, The UB Group today controls 60% of the total manufacturing
capacity for Beer in India. The flagship brand, Kingfisher is now sold in
over 52 countries worldwide having received many accolades for its quality.

The UB group is also into manufacture of Fertilizers. The group company

Mangalore Chemicals and Fertilizers Limited ( MCF ) has factory at
Panambur in Dakshina Kannada district of Karnataka.

In August 2007, the group made a first-of-its-kind media alliance for the
promotion of NDTV Good Times, a lifestyle television channel run by
NDTV.

Financials
In July 2007, United Breweries Limited reported volume growth of 16.3%
compared to the previous year.
 Chairman’s Message

Welcome aboard
Kingfisher Airlines.

I am often referred to as the

‘King of Good Times’ and I
truly believe that you should
share this experience with
me. On a more serious note,
I log many air miles myself
in pursuit of my goals and I
am sure that you do too.

It is my passion to deliver
the best of good times. After
all, work and play can go
hand in hand. I am sure that
you have several pressing
commitments and stressful
work obligations. Like me,
you also need some time to
chill……with the King of
Good Times.

I have personally ensured that every Kingfisher aircraft meets the global standards that I
have set for myself in terms of safety and I am proud of our brand new fleet incorporating
the latest technology available. I have instructed my crew to treat every guest in the same
way as if they visited my home. Since I also believe in cutting-edge technology, I insisted
upon an individual in-flight entertainment system for our guest’s personal viewing and
listening pleasure. I demand individual attention and I suppose our guests do too!
 On board Kingfisher Airlines, you will meet a crew that I have hand-picked myself. I
have also personally approved their rigorous training programme. Quite apart from this, I
have devoted a lot of personal time and energy in ensuring that Kingfisher Airlines is
truly world-class in every sense.

Leave the stress of daily life behind and enjoy the good times with Kingfisher Airlines. I
have tried very hard to build an airline that meets your expectations. However, if I have
missed something or fall short of your expectations, please feel free to mail me directly at
chairman@flykingfisher.com.

I invite you to fly the Good Times. After all, to me, you deserve the Good Times as well.
With my warm regards,

Vijay Mallya

Chairman & CEO

Management Team

Kingfisher Airlines is led by a dynamic, extremely talented and

experienced team:

Board of Directors

 Dr. Vijay Mallya, Chairman & CEO

 Mr. Subhash Gupte, Vice–Chairman, The UB Group

 Mr. Piyush Mankad

 Mr. A.K. Ravi Nedungadi

 Diwan Arun Nanda

 Mr. V.K. Rekhi

 Dr. Naresh Trehan

 Mr. Rup Pillai

Operating Team

 Mr. A. Raghunathan, Executive Vice President and Chief

Financial Officer

 Mr. Hitesh Patel, Executive Vice President

 Mr.Rajesh Verma, Executive Vice President

 Captain D D Gandhi, Vice President – Operations

 Chandrashekhar Nene, Vice President – IT

 Mr. C.S. Tomar, VP- Engineering & Maintenance

 Bharat Raghavan, Assistant Vice President - Legal and

Secretarial

 Ms. Rubi Arya, Assistant Vice President HR

 Mr. Ajit Bhagchandani, General Manager - In-Flight-Services

 Mr. Ashwani Khanna, General Manager - Airport Services

 Mr. Bhupesh Joshi, General Manager – Airports

 Capt Jesudasan, Chief Examiner

 Captain K. Ravindran, General Manager - Flight Safety

 Major Leslie Ojjit Missal, General Manager – Security

 Mr. Ratan Ratnakar, General Manager - Revenue Optimization

 Mr. Sanjay Bahadur, General Manager - Corporate Affairs

 Mr. Shailesh Borkar, General Manager – Finance

  Mr. Umesh Rindani, General Manager - Revenue Accounts

 Mr. S.K. Ghorai, General Manager - Quality Control

 Captain Sanjeev Marwah, GM-Flight Ops (A320)

 Capt PA Bhushan, GM-Flight Operations (ATR)

 Mr. Gaurav Rathore, General Manager - Quality & Guest

Commitment

 Mr. Vijay Nair, General Manager – Cargo

 Mr. V. Seetharaman, General Manager - Engineering

Overview

Our Vision

“The Kingfisher Airlines family will consistently deliver a safe, value-

based and enjoyable travel experience to all our guests.”
Our Values

Safety
This is our overriding value. In our line of business, there is no
compromise.

Service
We are all in the hospitality business; we must always seek to serve
our guests and gain their trust, goodwill and loyalty.
Happiness
We seek to build an organisation with people who choose to be happy,
and will endeavour to influence our guests and co-workers to be happy
too.

Teamwork
We will succeed or fail as a team. Each one of us must respect our
colleagues regardless of their rank, and we must work together to
ensure our mutual success.

Accountability
Each one of us will be held accountable for the successful execution of
our duties, commitments and obligations, and we will strive to lead by
example.

Why Aviation?

What gladdened Dr. Vijay Mallya must have been a Cabinet decision on
Wednesday, October 20, 2004, which hiked the permitted foreign direct
investment (FDI) limit in domestic airlines to 49% from the existing 40%.
This move is expected to help fledgling airlines like Kingfisher and Air
Deccan. Jet and Sahara lobbied till the last, some political parties (leftists)
tried to muddy the waters, but the skies were opening up and Dr. Mallya had
cause for cheer. The bogey of national security concerns raised by the Jet-
Sahara cartel failed. More than the 9% hike, the decision also signaled to
domestic airlines and foreign investors that the government was serious on
aviation reform.

Starting a low cost airline is not the most difficult part, because to start a low
cost service with nation wide operations,
 • Assuming that the airplanes are leased the cost is typically between
$20-40mn; depending on the scale of operations (a full scale carrier
will need investment of around $70-80mn).
• A regional service can be started at a much lower cost - around $10-
15mn.
• Low cost carriers can break even in a year or two or at most three.
• New airlines typically have a major cost advantage, especially for
labor, over established (mostly state-owned carriers like Indian
Airlines or Air China).
• Air transport is the obvious solution for mobility, if fares can be kept
low (as compared to train fares).

Why India?

• Every Indian should fly. There are approximately one billion people
& only about 0.05% of them fly.
• India is 3rd fastest growing domestic aviation market in the world.
(last year growth was 23% & will maintain 20% growth in next five
years)
• Indian Subcontinent is the third largest market for new aircraft in
Asia, behind China (1790) & Japan (640).
• More and more middle class families now prefer air travel to
traditional rail travel. [Growing Middle-Class (income over
Rs.90,000 p.a.)
• People having greater disposable incomes.
• In 2003, 10 million Indians traveled by air domestically. In 2004, 25
million took to the skies within India and 6 million Indians traveled
abroad.
• The more the merrier, More could take to the skies in the months and
years to come, as wallet friendly new players like Kingfisher airlines
spruced up plans to enter the aviation segment.
• According to CAPA (Centre for Asia-Pacific aviation) forecasts, the
total air traffic will rise by 5 million actual passengers each year over
the next 10 years.
• Swift liberalization of the Indian market. With the ending of
government protection for Indian Airlines, the adoption of an open
skies agreement with the United States and the loosening of a
previously tightly restrictive quota pact with Britain. India is an
exciting aviation market.

Welcome Kingfisher Airlines!

Kingfisher Airlines commenced commercial operations on 9 May, with its
maiden service from Bangalore to Mumbai with 174-seat A320 aircraft.

Other details include:

 Fleet: To operate a minimum of 33 aircraft within the next two years and
55 by 2010;
 Fares: Bangalore-Mumbai fares are at least 35% lower than Indian
Airlines and Jet Airways;
 Network: Bangalore-Mumbai frequency increased from two to three

times daily on 20 May. Bangalore-Delhi service commences on 6 June.

According to UB Group Chairman, Vijay Mallya, the airline plans to acquire

11 aircraft by December this year and buy one aircraft every month from
January 2006. Dr. Mallya is optimistic about the prospects for the airline,
which is targeting India’s increasingly affluent middle large.

If you look at the emerging India, by 2010 there will be a new generation of
consumers of about 150 million. Who are these people? These are
youngsters who are earning money out of information technology,
biotechnology, entrepreneurs?people who have a much greater propensity to
spend than when I was young, said Dr Mallya.

Air Deccan Managing Director GR Gopinath welcomed Kingfisher, stating

the move would energise the market. According to Capt Gopinath, there is a
tremendous need for airline capacity as the requirement is huge.
Kingfisher Airlines has contracted Indian Airlines to operate government
mandated socio-economic routes on its behalf. Airlines operating on trunk
routes in India are obligated to operate a certain proportion of capacity to
remote regions. This forms part of a INR1.2 billion agreement with Indian
Airlines for outsourcing of ground handling and maintenance services for a
minimum of two years.

Meanwhile, Kingfisher Airlines is offering 1,000 one-way tickets each day

priced at INR2,999 (USD69.20) on Mumbai-Bangalore service in May
(travel dates not disclosed), and 1,000 one-way tickets each day priced at
INR4,999 on Bangalore-Delhi service in June. The airline is seeking to
launch Delhi-Mumbai service in August 2005.

Archieves

 The “King Of Good Times” has done it again: Is the World

Ready?
 Kingfisher Airlines, American Express to lunch co branded
card
 Kingfisher Airlines Open 2007 to feature Global Tennis

Legends
 Kingfisher F1: Marketing, The Vijay Mallya way
 ICICI Bank and Kingfisher Airlines Launch Co-branded Credit
Card
 Kingfisher Airlines and dishtv Form an Unprecedented Alliance
in the Indian Skies
  Kingfisher Airlines to buy 26 percent in Air Deccan for
US$135 million
 Kingfisher becomes first Indian customer for A380, A350,

& A330
 Mallya's Kingfisher Airlines Plans IPO In 2006
 Kingfisher ties up with perfume brands in promotional offer

The “King Of Good Times” has done it again:

Is the World Ready?

Vijay Mallya, the Indian Liquor and Airline business magnate known for his
aggressive and innovative marketing is taking his airline fleet overseas.
Kingfisher Airlines largely famous for its saucy air hostesses and top-notch
service, plans to fly on multiple routes in US and UK as early as next year.
Mallya placed one of the biggest Aircraft orders to Airbus at Paris Air Show.
The order was placed for 50 aircrafts worth $7 billion. Kingfisher’s strategy
is to open long-haul routes and expand the existing domestic routes.
The deal, for 50 Airbus planes, included five A340s, which are only
economical to fly on long-haul trips. Mallya already has on order five of
Airbus’s jumbo A380s, which he plans to fly non-stop to the U.S. East
Coast, and five additional A340s, which he plans to fly nonstop to
America’s West Coast.

One of the reasons for Mallya to put in such a big investment is due to the
fact that Indian are flying much more than what they used to earlier. The
domestic market is grown by over 40% while the international passengers
have grown by 25% over last year. This growth rate is expected to carry
through at least a decade. The Airline Industry has suddenly seen number of
players entering the Indian market after being dormant for a very long time.
Due to the competition within airlines, the air fares in some cases have fallen
by more than 50%. Very recently the Jet Sahara deal has been making news
for all wrong reasons.

Kingfisher Airlines, American Express to lunch co

branded card

Corporate Card issuer American Express and Kingfisher Airlines today

announced a joint marketing initiative with the launch of the first airline
corporate charge card specifically targeted at the small to medium sized
enterprise (SME) market in the country.

A market-first, the American Express Kingfisher Airlines Corporate Card

will offer India-based companies an 8-per cent rebate on Kingfisher Airlines
air travel which is charged to the card and will also offer card holders an
exclusive membership upgrade within the Kingfisher Airlines frequent flyer
programme, King Club.
"I am delighted to announce a strategic alliance between two powerful
brands, which are widely acclaimed and renowned for their premium quality
and service," said Vijay Mallya, chairman and CEO, Kingfisher Airlines
Limited. "The American Express Kingfisher Airlines Corporate Card is
squarely targeted at the SME segment. The SME market is important to
Kingfisher Airlines and we have worked closely with American Express to
develop a compelling corporate product that provides exclusive benefits to
both the company and its employees. "The card offers companies a rebate of
8 per cent on all Kingfisher Airlines ticket purchases charged to the card,
whilst card members will automatically be enrolled in the King Club
frequent flyer programme and earn Bonus King Miles."

Kingfisher Airlines Open 2007 to feature Global

Tennis Legends

Kingfisher Airlines Limited today announced that the second edition of the
Kingfisher Airlines Open will take place in Mumbai from September 24
through 30th September 2007. Widely acclaimed as South Asia's most
prestigious Association of Tennis Players (ATP) event, top notch players
from around the world will take centre stage at the upcoming Kingfisher
Airlines Open 2007.

The strong line-up that will battle it out on the hard courts of Mumbai
includes power-packed performers like 2007 Wimbledon semi-finalist
Richard Gasquet, 2006 Australian Open runner-up Marcos Baghdatis,
Wimbledon and US Open Champion Lleyton Hewitt and former world
number one and Australian and US Open Champion, Marat Safin.
The US$416,000 Kingfisher Airlines Open is being organized by
Globosport, India's leading sports and entertainment management company
headed by Indian tennis ace Mahesh Bhupathi.

The inaugural edition of the Kingfisher Airlines Open held last year went
down as a hugely successful and popular tournament in the annals of Indian
tennis history, thanks in no small measure to the combined efforts of Dr.
Vijay Mallya, Chairman and CEO of Kingfisher Airlines Limited, and
Globosport.

Kingfisher F1: Marketing, The Vijay Mallya way

Since UB Group's acquisition Scottish distiller Whyte & Mackay, a move

which elevated the group to second place in the global spirits market,
chairman Vijay Mallya has most definitely been looking to overtake
something and ensure that he is the first to cross the line with the chequered
flag. Spyker Ferrari is most likely what it is. Mallya has decided to get
himself a Formula One team, happily investing a cool €90 million over a
weekend, and in the process, exponentially expanding marketing
opportunities for his flagship brand, Kingfisher.

Given his love for fast cars, racehorses, parties, and his trademark
flamboyance, a personal F1 team fits like a glove with the rest of Mallya's
portfolio. Mallya estimates that Spyker could pull in €25 million in
television revenues next year, and plans to cut costs for the loss making
endeavour by relocating some of the research capabilities to India. An Indian
team, ideally with an Indian driver - is an almost sureshot route to unlocking
untapped marketing potential in a country where half the 1.1 billion
population is under the age of 25, a substantial chunk of which keenly
follows F1.

TV ratings are set to skyrocket, with potentially every Indian kid tuning into
F1, given their ownership in it as a country. If even half of the cricket mania
is replicable here, Kingfisher is most definitely home and dry. However, as
Kingsher presently adorns Toyota's team as part of a $5-million deal ending
next year, it could be some time before Spyker wears the Kingfisher shade
of red. In the interim, other UB group brands could possibly find themselves
on the team.

ICICI Bank and Kingfisher Airlines Launch

Co-branded Credit Card

Kingfisher Airlines, India's first true-value, full-service airline, in its

constant attempt to provide enhanced value to its consumers entered into an
agreement with ICICI Bank , India’s second largest Bank, to create a co-
branded credit card that will allow its members a host of privileges and
would also serve as an incentive to become loyal travelers of Kingfisher
Airlines.The target consumer for Kingfisher Airlines is the frequent-flying
corporate traveler who seeks delight out of his flying experience. The
Airline's offering is in line with the expectations of the globally aligned
Indian who has high propensity to spend. This consumer is also the right
potential target for ICICI Bank's premium credit card offerings and hence
the fit between the two brands is strategically sound.

Adds Dr. Vijay Mallya, Chairman & Managing Director, Kingfisher Airlines
Limited- "Kingfisher Airlines is the embodiment of the modern, global
Indian. We are out to re-define the air travel industry in India by offering
never-before value to the Indian air traveller. Ranging from our brand new
aircraft to the unique Kingfisher Class experience, Kingfisher Airlines is
committed to provide only the best to its guests. It is in line with this that we
have chosen to align with ICICI Bank - the leader in the credit card industry
in the country, to create a unique co-branded credit card. This alliance will
also further strengthen the corporate relationship that The UB Group has
enjoyed with ICICI Bank"

Kingfisher Airlines and dishtv Form an

Unprecedented Alliance in the Indian Skies

Kingfisher Airlines and dishtv introduce LIVE TV in-flight. Now enjoy

watching your favorite channels 35,000 feet high in the sky History has been
created in the world of entertainment and Indian aviation, with the coming
together of two large corporate houses, dishtv and Kingfisher Airlines, to
bring LIVE TV entertainment for the very first time in the Indian skies. This
association signifies the commitment to enhance in-flight entertainment like
never before and a turning point to make the unprecedented happen, the
launch of LIVE TV, 35000 feet high in the sky. As a part of the tie-up, the
country’s pioneer DTH player, dishtv, will demonstrate its services on the
country’s fastest growing airline, Kingfisher Airlines.
Now, only on flying with Kingfisher Airlines, guests will not miss out on
any critical news or business event, sporting action, Hollywood and
Bollywood blockbusters, chartbusting music, and popular sitcoms, thanks to
dishtv’s revolutionary new technology, making digital content services
available on board! Starting services two and half years ago, dishtv marked
its presence by revolutionizing entertainment, right from the Siachen to
Kanyakumari, to the remotest areas, across the country. Next, dishtv
conquered the seas, with mobile dish installations on sailing vessels, within
the footprint of the satellite. With the Kingfisher Airlines alliance, dishtv has
achieved yet another milestone by taking digital entertainment to the skies
with the launch of LIVE TV on board every Kingfisher Airlines aircraft.

Added Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines Limited,
“In 2005, Kingfisher Airlines launched and redefined the way the Indian air
traveler perceived the joy of flying. We introduced in-flight entertainment
on-board all our flights, so much so that our competitors were compelled to
follow suit. Today we take our commitment to take the best of Good Times,
one step further for our guests. Our association with dish TV has helped us
create yet another path-breaking innovation which will revolutionize the way
Indians perceive in-flight entertainment and we are very proud that dishtv
will now enable LIVE TV onboard every Kingfisher Airlines flight. With
the launch of LIVE TV onboard, we are not re-defining in-flight
entertainment, but creating history”.
The first aircraft empowered by dishtv complete with the LIVE TV service,
will be ready to take-off by the end of December, 2006.Kingfisher Airlines
FUN TV will now comprise of 16 channels of LIVE TV showing business
news, current affairs, popular sitcoms, live sporting action, Hollywood and
Bollywood blockbusters, chartbusting music, travel and lifestyle, 5 channels
of the very popular broadcasted video content and 1 moving map channel. In
addition guests can enjoy 10 channels of chartbusting music from hip-hop to
retro to old Hindi melodies on Kingfisher Radio.

Kingfisher Airlines was the first Indian carrier to offer In-flight

Entertainment onboard its flights across the country.

So sit back, relax and enjoy the dishtv enabled Kingfisher LIVE TV
Experience.

Kingfisher Airlines to buy 26 percent in Air

Deccan for US$135 million

United Breweries (Holdings) Ltd., which runs Kingfisher Airlines, is to buy

26 percent of Deccan Aviation Ltd, which operates the low-cost carrier Air
Deccan, for US$135 million.

Deccan will issue about 35 million shares at US$3.8 each to United

Breweries (Holdings), an 18 percent premium to Deccan’s closing price on
Wednesday. UB Group has paid an advance of US$36.82 million and the
balance will be paid in next four months.
UB Holdings, with its Kingfisher Airline, had been the natural ally for Air
Deccan, Capt. GR Gopinath, MD, Deccan Aviation said, adding that both
airlines would complement each other. He said, “Keeping in mind various
options we had, we felt that in the long term vision of our company, the
association with UB Holdings will make enormous financial and operational
sense where each other’s best practices could be shared.”

Air Deccan would continue to remain as an independent entity and pursue

the low-cost model. While Capt. Gopinath would be the Executive Chairman
of Deccan Aviation, Mr Mallya would be the Vice Chairman. Both would
appoint six directors each besides having six independent directors on the
board, while the board would appoint the Chief Executive Officer.
Air Deccan’s Chief Financial Officer Ramki Sundaram would be the acting
CEO, Capt. Gopinath reportedly said.
Kingfisher becomes first Indian customer for A380,
A350, & A330

Kingfisher Airlines has become the first Indian carrier to sign a firm contract
with Airbus for the A350 and A380 – the company’s newest and largest
aircraft, respectively – as well as for the A330. The order is for five A350-
800s plus five A380s for intercontinental services, and five A330-200s for
regional routes.

Deliveries of Kingfisher’s Airbus A330s are due to begin in the third quarter
of 2007, those of the double-deck A380s in 2010, and those of the A350s in
2012. Engine selections have yet to be announced. Kingfisher will use its
A330s on regional routes, including flights to Europe, while the A350 and
A380 are destined for longer nonstop flights – such as to the USA.

“India is one of the world’s fastest growing markets, especially among the
younger emerging generation, and these new Airbus aircraft, with their
unmatched passenger appeal, economy and commonality, will give us the lead
in competing for their business, “ says Dr Vijay Mallya, Chairman of the UB
Group, one of India’s largest companies and the parent company of Kingfisher
Airlines. “We’ll begin with the Airbus A330, which is a great aircraft and
already in widespread service, and then we”ll create a sensation when we
become the first Indian carrier with the 21st Century flagship A380, before
adding the world’s newest airliner, the A350. Imagine flying the good times,
not just in India, but worldwide!” Kingfisher Airlines is already an important
Airbus customer – it has ordered ten A320s and three A319s, and has options
on a further 20 single-aisle aircraft.

It has established itself as an air-travel phenomenon in the Indian market,

introducing new standards in passenger appeal – such as personal video-
screens in every seat. In quickly establishing a formidable record for quality
of service and reliability in the Indian skies, Kingfisher is rapidly becoming a
favourite of discerning passengers.

Airbus’ A330 is part of the modern market-leading A330/A340 family, which

 Mallya's Kingfisher Airlines Plans IPO In 2006

Kingfisher Airlines, the six-month-old airline of UB Group Chairman and

liquor baron Vijay Mallya may well preen its plumage. The embryonic
carrier aims to launch its initial public offering in the second half of 2006
and spread its wings internationally by 2010 under rapacious plans to be the
top Indian carrier, Mallya said.
Kingfisher- which positions itself between a budget airline and a full-service
carrier-plans to raise around $200 million in its IPO to help finance its
purchase of 65 new aircraft to drive its global expansion. Then it picked up
50 planes for an estimated $2.1 billion at the Dubai air show in November.
A pugnacious Mallya, who ranked 26th on the Forbes India 40 last year, told
reporters at a regional aviation conference he expected to "break-even in the
first year of operation if we are lucky, if not most certainly next year".

The man dubbed the Indian Richard Branson revealed last week he had
offered to buy a 100% stake in the embattled Air Sahara, and he's confident
that it will outbid the competition to buy the entire stake in debt-laden
carrier, which has extensive operations on the subcontinent and has access to
international routes. Currently Indian carriers can only fly internationally
after five years of domestic operations. Kingfisher, which calls its
stewardesses "hostesses", provides a personal valet service and goes the
extra air-mile to treat its passengers like guests, plans to launch non-stop
flights from New Delhi, Bombay and Bangalore to New York by 2010 when
it takes delivery of its first A380. It has also got its beady eye on routes to
China, Hong Kong, Singapore and Malaysia as well as the Middle East.
 Kingfisher ties up with perfume brands in
promotional offer

Kingfisher Airlines has announced a “Scent of Good Times” Offer, under

which it gives away reputed perfume brands worth Rs 4,000 to anyone
who purchases flight coupon booklets having two flight coupons for Rs
10000. For this, Kingfisher has tied up with leading perfume brands like
Pierre Cardin, Paul Smith and Kenzo.

The flight coupons can be used for travelling between any two airports
where Kingfisher Airlines operates flights. The coupons will be valid till
June 30 of this year, 2006.

“The idea behind the scheme is to associate with like-minded leading

international brands, to provide maximum value to our guests and also
create an opportunity to communicate with the relevant target audience
through a non-conventional platform. Our Partners Program has so far
ensured we have offered the best value possible to our guests. This
scheme too enables air travelers to experience the “Scent of Good
Times”, by buying Kingfisher Airlines flight coupons worth Rs. 10,000/-
and getting a fabulous offer on leading international brands, like Pierre
Cardin, Paul Smith, Kenzo,” said Girish Shah, General Manager,
Marketing, Kingfisher Airlines.

The Kingfisher Airlines Scent of Good Times offer is available at leading

departmental stores and chains like Shoppers’ Stop, Life Style and other
leading outlets at Mumbai, Bangalore, Chennai, Delhi, Gurgaon,
Hyderabad, Kolkata, Goa, Pune and Jaipur.
 3.3 Products and Services
Fleets
The first Indian airline to initiate and continue operations with all new aircrafts,
Kingfisher Airlines connects to 15 key destinations through a fleet of 11 brand new
A320 family aircrafts. With more than 70 flights daily across India, Kingfisher is the
first and the only Indian carrier to have signed a contract with Airbus for A380 and
A350. In a deal valued at over $3 billion, Kingfisher Airlines has ordered 5 A380, 5
Airbus A350-800 aircraft and 5 Airbus A330-200 aircrafts. The Kingfisher Airlines
fleet consists of the following aircraft -

Kingfisher Airlines Fleet

Passengers
Aircraft Total (Kingfisher Routes Notes
First/Kingfisher Class)
Short Haul
12
ATR 72-500 66 (0/66) Domestic
(22 orders)
services
Short and
Airbus A319- 3
130 (28/102) medium haul IAE Engines
100 (1 order)
routes
Short and
Airbus A319-
1 Corporate Jet medium haul
100CJ
routes
Short and
Airbus A320- 12
160 (28/132) medium haul
200 (50 orders)
routes
Short and
Airbus A321- 6
184(28/156) medium haul
200 (2 orders)
routes
Airbus A330- Medium and For delivery
(15 orders)
200 long haul routes in 2007
Airbus A340- For delivery
(10 orders) Ultra haul routes
500HGW in 2008
Airbus A350- (20 orders)(10
800 options)
Airbus A380- (5 orders)(5 For delivery
Long haul routes
800 options) in 2010
Total Number 34
of Aircraft (126 orders)
An artistic impression of an Airbus A380 in Kingfisher livery

• On June 15, 2005 it became the first (and only) Indian airline to order the Airbus
A380. It placed orders for 5 A380s, 5 Airbus A350-800 aircraft and 5 Airbus
A330-200 aircraft in a deal valued at over $3 billion. Delivery of the A330s is due
to start in late 2007, followed by the A380s in 2010 and the A350s in 2012.
• On November 20, 2005 at the Dubai Air Show, Kingfisher Airlines announced
that it would be buying 20 ATR 72-500s (plus 15 options). The deal is estimated
to be worth $500 million dollars with the deliveries starting from March 2006.
The last of the 20 planes would be handed over to Kingfisher Airlines by 2008.
The first aircraft from that order was delivered to the airlines on March 31, 2006.
• On November 21, 2005 at the same air show, Kingfisher Airlines placed an order
to acquire 30 more A320s in a deal estimated to be worth $2 billion. Engine
making joint venture International Aero Engines will supply the engines for the
planes. Deliveries for the planes are likely to start from 2008.
• On January 13, 2006 an Airbus A319 of Kingfisher Airlines was the first aircraft
in that class to land on the short older runway at Mangalore airport.
• On the April 24, 2006, Kingfisher signed a contract for five Airbus A340-500
HGWs. The airline plans to use this for its Bangalore-San Francisco and Mumbai-
New York route. Delivery is expected for 2008.
• Kingfisher was also the first Indian airline to bring the latest super jumbo Airbus
380 to India. A 380 arrived on 6 may 2007 in New Delhi and in Mumbai on
8th May as part of Kingfisher's second anniversary celebrations.

Kingfisher Airlines Operation in INDIA

Based in Bangalore, Kingfisher Airlines operates on domestic routes and covers

over 15 leisure and business destinations. Covering important cities including
New Delhi, Bangalore, Chennai, Ahmedabad, Goa besides regional cities like
Agartala, Agatti, Dibrugarh, Kochi, Kolkata, Madurai and many more,
Kingfisher Airlines, offer great deals on air tickets. Book your travel on
Kingfisher Airlines and avail budget air travel and exquisite flight airfares.

As of May 2007, Kingfisher flies to the following airports in India:

• Agartala (Agartala Airport)

• Agatti (Agatti Aerodrome)

• Ahmedabad (Sardar Vallabhbhai Patel International Airport)

• Bagdogra (Civil Aerodrome Bagdogra)

• Bangalore (HAL Bangalore International Airport)

• Bhopal (Bhopal Airport)

• Bhubaneswar (Biju Patnaik Airport)

• Chennai (Chennai International Airport)

• Calicut (Kozikode intrational airport)

 • Delhi (Indira Gandhi International Airport)

• Guwahati (Lokpriya Gopinath Bordoloi International Airport)

• Goa (Dabolim Airport)

• Hyderabad (Begumpet Airport)

• Indore (Devi Ahilyabai Holkar International Airport)

• Jaipur (Jaipur Airport)

• Kochi (Cochin International Airport)

• Kolkata (Netaji Subhash Chandra Bose International Airport)

• Mangalore (Mangalore International Airport)

• Mumbai (Chhatrapati Shivaji International Airport)

• Nagpur (Dr. Babasaheb Ambedkar International Airport)

• Pune (Pune Airport)

• Raipur (Raipur Airport)

• Puttaparthi (Sri Sathya Sai Airport)

• Tiruchirappalli (Tiruchirappalli Airport)

• Tirupathi (Tirupati Airport)

• Thiruvananthapuram (Trivandrum International Airport)

• Varanasi (Varanasi Airport)

• Visakhapatnam (Visakhapatnam Airport)

Additionally, Kingfisher Airlines has announced plans to begin international

service with flights between Bangalore and San Francisco, California, as
well as Mumbai and New York City.

How to Book Travel on Kingfisher Airlines

Steps:
 Step One

Call 011 (+91) 1800 1800 101 or visit the Kingfisher Airline Web site to
book your travel online (see Resources below). The flight schedule
search engine is located on the home page.
2
 Step Two

Enter your origin and destination cities, travel dates, number of

passengers and class of travel (Kingfisher or Kingfisher First). Select
"By Fare" to display available flight schedules by fare (cheapest to most
expensive). If your dates are not flexible, choose to sort the flights "By
Schedule" and click on the "Search" icon.
3
 Step Three

Select your preferred fare or schedule from the Flight Options page and
review all of the displayed information before clicking on the
"Purchase" icon.
4
 Step Four

Log in with your club number and password if you are a member of the
Kingfisher Frequent Flyer Club. If you're not a member, simply click on
"Continue as Guest."
5
 Step Five

Enter all of your contact information, including your mobile phone

number and e-mail address so that a Kingfisher representative can
 contact you in case of changes in flight schedules, additional fees or
weather delays.

 Step Six

Confirm your booking and print out your itinerary. It is highly

recommended that you also confirm your reservation with a Kingfisher
reservation agent.

Overall Tips & Warnings

• Book online to take advantage of any loyalty program discounts

that wouldn't be available through a travel agent.

• If you book travel using someone else's credit card (with their
permission, of course) make sure to bring a copy of the credit card signed
by the owner when you check in.

• Check in 2 hours to 30 minutes prior to your flight. One hour prior

to your departure is preferred.

• Consider joining the King Club (Kingfisher's Frequent Flyer

Program) if you are planning on traveling throughout India on your visit.

• Kingfisher currently only accepts credit cards issued in India.

• If you are flying into any city from Srinagar Airport, you will not
be allowed to carry any hand baggage and you must arrive at least 2 hours
prior to your scheduled departure.
 Guest Commitment Statement
I. Welcome to the Kingfisher Experience
• Reaching us
• Fare options/Booking options/Home deliver
• Amendments and Cancellations
• Keeping you informed
• Overbooking

• Refunds
II. At the airport
• Terminal locations, Contact Numbers
• Valet Service
• Checking-In

• Delay Handling/Re-routing
III. On-board experience
• In-flight entertainment
• Meal options

• World class crew

IV. Reaching your destination
• Baggage Delivery

• Delayed / missed Baggage

V. Your Special needs
• Unaccompanied Minor

• Guests with reduced mobility and Senior Citizen

VI. Hope you had a great experience
• We listen - Our feedback system
• We understand and improve
• We respond - Our follow up

• Contacting us
I. Welcome to the Kingfisher Experience
• Reaching us
It is our commitment that we will ensure easy accessibility to our Guests.
Our telephone numbers which are accessible 24 hours are:

o 1800 2333 131

o 020 27293030
o 080 41979797
o 0124 2844700
o 022 66499393
o 1800 1800 101

o USA/Canada 1 866 4 FLY KFA (1 866 435 9532)

o UK 0 800 047 0810

• Fare options/Booking options/Home delivery
We are committed to making our tickets easily available to our Guests.
Kingfisher Airlines tickets can be purchased by:

o Calling up our Call Centers

o The Kingfisher Airlines website (www.flykingfisher.com)
o The Home Delivery option
o Through the Travel Agents

We follow a dynamic fare policy and the fare levels fluctuate depending
on the number of bookings made / anticipated on a particular flight.
It is our commitment to our Guests that at any given point of time the
lowest available fare at that time would be made available on all booking
mediums. In case a lower fare level is available after a Guest has made
 his booking, a rebooking will be allowed on the lower fare level after
paying a seat release charge. Our fares are quoted in Indian Rupees and
in US Dollars. Our International guests can book and make payments
through their credit card.
• Amendments and Cancellations
We understand that our Guest could be in a situation where they have to
amend or cancel their tickets. At Kingfisher Airlines our Guests can amend
or cancel their tickets up to one hour before the scheduled departure of the
flight. For details of cancellation and seat release charges please see the
Conditions of Carriage section.
• Keeping you informed
At Kingfisher airlines we are committed to keep our Guests informed in case
of known delays, cancellations and diversions as early as possible. We use
the contact details in your reservation record to update you or if you have
made the reservation through a travel agent we attempt to contact him in
case your contact number is not available in our records.Guests can also
receive the latest flight information using our Kingmobile service by sending
a SMS, eg. SMS KING to 6388.
• Overbooking
We operate with the objective that no Guest with a confirmed reservation
should be denied boarding. Keeping this objective in mind we commit to as
many Guests reservations as the number of seats on each flight.
• Refunds
On cancellation of a booking, the refund will be processed in the same
medium in which the ticket was purchased, and through the point of sale.

II. At the airport

• Terminal locations
Currently Kingfisher Airlines operates to Agartala, Agatti Island,
Ahmedabad, Bagdogra, Bangalore, Bhubaneshwar, Bhuj, Chennai,
Coimbatore, Delhi, Goa, Guwahati, Hubli, Hyderabad, Imphal, Indore,
Jaipur, Kochi, Kolkata, Mangalore, Mumbai, Nagpur, Pune, Raipur,
Srinagar, Trichy, Tirupati, Trivandrum, Varanasi, Vijayawada and
Vishakapatnam airports.
• Valet assistance
As a value added service, Valet assistance is available at all airports. This
assistance is available from the time you reach the airport to the time you
Check-in. Assistance is also available on arrival at the airports.
• Checking-In
All efforts are taken to ensure a smooth Check-in. The availability of
multiple Check-in counters and the presence of efficient staff help reduce
congestion, which translates into less waiting time at the counters and 'On
time' departure of our flights.
• Delay Handling
In case of delay at the airport, we make all effort to minimize the
inconvenience. Guests are offered refreshments in case the delay is more
than one hour. In case of longer delays, Guests are offered meal subject to
the airport facilities and local infrastructure.
• Roving Agents
No more waiting at the Check-in counter. Now guests with hand baggage
need not wait at the check-in counter to collect their boarding pass. They can
directly approach the security check-in counters. Deployed outside the
Security check-in area will be Kingfisher Airlines' Roving Agent who will
attend to these guests personally and book them on their choice of seats.
Specially trained Roving Agents will reach out to guests and check them in
using a mobile digital device and printer. Kingfisher Airlines is the first
airline in India to launch this unique service.
III. On-board experience
• In-flight entertainment
At Kingfisher Airlines, we take pride in being the first domestic airline in
India to offer personalized In-flight Entertainment. Guests have the option of
Live TV, Fun TV and 10 audio channels on Kingfisher Radio with choices
appealing to every segment's expectations. The video choices range from
Sports to fashion to an exclusive channel for kids. Similarly the audio
channels range from Ghazals to hip- hop to rock music. All efforts are made
to ensure that you have a wide selection every time you fly with us. Another
unique feature of our In-flight Entertainment system is the on screen moving
map that let you know the Funliner's location, altitude, speed and other
relevant flight details.
• Meal options
We offer our Guests complimentary meals on all our flights. At this stage,
Guests have the choice of opting for vegetarian or non vegetarian meals on
most sectors. The menus are designed considering the Guest feedback and
are frequently changed to meet their changing tastes. To ensure that the
Guests get different choices every time they travel with us, we have six
different types of menu which are changed everyday.

• World class crew

Our Crew is personally selected by the chairman. They undergo a rigorous
training program in the Safety and First aid, Service Delivery and
Personality development before they are cleared to take on the role of hosts
on board.

IV. Reaching your Destination.

• Baggage Delivery
We at Kingfisher Airlines endeavor to reunite your checked baggage with
you as soon as you reach your destination. Kingfisher Airlines
representatives are present in the arrival lounge should you need any
assistance on account of bulky baggage.
• Delayed / missed Baggage
In a situation of misrouted baggage we will make every effort to locate and
deliver your baggage to you as soon as possible. When a misrouted baggage
is tracked we attempt to deliver it at our expense at the time convenient to
the Guests. Delivery of baggage for international destination in case of
transit, may take some time considering the longer flight duration,
availability of flights and custom and immigration procedures. Details about
our policy on lost baggage can be viewed in the Conditions of Carriage
section.

V. Your special needs

We at Kingfisher Airlines are committed to provide a seamless travel
experience to our guests who require special assistance. This commitment is
clearly established by the fact that our personnel at various functional areas
are well trained to handle your special needs. Special care is taken even
while assigning a seat on board the flight. These Guests are assigned seats
closer to the exits and lavatories so that they can board, use facilities and
disembark in comfort. To enable us to serve you better we request you to
inform us about your special needs within a reasonable time before your
travel.
• Unaccompanied Minor
Flying alone can be a thrilling experience for kids, especially with a little
advance preparation. Children may be nervous at first, but chances are
they'll soon be absorbed in the adventure of stretching their own little wings.

Children in the age group of 5 to 11, holding a confirmed reservation and

traveling alone qualify as Unaccompanied Minors. We take the
responsibility of escorting them safely to their destination. Kingfisher
Airlines personnel assist in check-in and boarding process and introduce the
child to the flight attendants on board. Our flight attendants take special care
of the child to ensure a comfortable and enjoyable flight. At the destination
our staff escorts the child to the arrival terminal and meets the person named
on the UNM form. Only after checking the credential of the assigned person
is the child released. The airline will assign someone to take care and make
sure that your child is never really alone

• Guests with reduced mobility and Senior Citizens

Guest with disabilities can expect a personalized and caring treatment from
us. An escort with a wheel chair can be assigned to the Guest. Help in check-
in, boarding and disembarkation can also be availed. Our flight attendants
are formally updated about Guest's requirements on board their flights.
Besides, a personalized briefing is also conducted on the flight for Visually
impaired Guests, Guests with reduced mobility and other Guests with
special needs to familiarize them with the safety and service aspects of the
flights. Similarly senior citizens also have the option of availing wheel chair
assistance if required.
 Specific terms and conditions

I. Good times begin here

• Fare option
• Mode of Payment

• Amendments and Cancellations

II. Keeping you informed
• Inform Guests of delays, cancellation & diversion through
III. At the airport
• Valet Service
• Checking In
• Group check-in
• Registered baggage
• Hand baggage
• Excess baggage
• Through Check-in

• Flight Delays
IV. On Board Experience
• Meal Options
V. Reaching Your Destination
• Baggage Delivery

• Lost/Damage baggage
VI. Your special needs
• Unaccompanied Minor
• Wheel Chair
• Stretcher Facility

• Carriage of Expectant Mothers

VII. Hotel Policy
• In case of disrupted/delayed flights
VIII. Connecting Flight delays

 Good times begin here

Fare option
• Infant - 0-2 yrs (only taxes)
• Child 2-12yrs - (child fare +Taxes)

• Adult over 12 yrs - Available fare (at the time of booking) +taxes
Mode of Payment
• Infant - 0-2 yrs (only taxes)

•Child 2-12yrs - (child fare +Taxes)

Amendments & Cancellations
• Kingfisher Class ("KF Class") Guests can amend or cancel tickets up
to 1 hour prior to departure.
• Cancellation charges of Rs. 500/- per sector per guest is applicable for
Kingfisher Class
• If cancellation done within 1 hr of departure (in case of KF Class)
only taxes will be refunded.
• Seat release charge due to a rebooking (in KF Class) is Rs.200 per
sector per guest plus the applicable difference in fare.
• No rerouting is allowed.

• On cancellation of a booking, the refund will be processed in the same

medium in which the ticket was purchased, and through the point of
sale.

 Keeping you informed

Inform Guests of delays, cancellation & diversion through:
• Guests are requested to give their mobile numbers while making the
booking
• SMS king to 6388 (Eg. KingIT 308) to get flight updates

• SMS updates are available only on GSM mobile network

 At the airport
Valet Service
Valet assistance available (Free of charge) at all airports from:
• Airport entrance to check in
 • On arrivals
Checking In
• Counters open 150 minutes before departure and close 30 minutes
before departure time. Boarding gates close 15 minutes prior to
departure. Guests who do not report at the boarding gate, will not be
allowed to board the flight and their money will not be refunded nor
their tickets revalidated for another travel date/flight.
Group check -in
• Guests are requested to report at least 75 minutes prior to departure In
the event that there are 40 or more guests checking in together, they are
required to report 90mins prior to departure time.
Registered baggage
• Registered baggage allowance : Registered baggage allowance - 25 kg
per person (both ATR and Airbus)
Hand baggage
• A Guest may carry one Hand baggage provided it's weight does not
exceed 7kgs and the sum of length, breadth and height does not exceed
115cms (L+B+H dimensions for ATR Aircraft is 50+45+20cms and
55+35+25cms for AIRBUS Aircraft).
• Articles which may be carried in addition to the free baggage allowance
are: laptop, umbrella/walking stick, overcoat, lady's handbag/purse,
reading matter, camera/pair of binoculars, infants food/carrying basket,
fully collapsible invalid's wheelchair/crutches/braces etc.

• Hand baggage is accepted in the cabin subject to availability of space in

the overhead bin
Excess baggage
• Excess baggage is charged per kilogram. The rate varies from sector to
sector.
Through Check-in
• Guests who have through checked-in their baggage to the final
destination are required to identify their checked baggage before
proceeding with the onward flight.
Flight Delays
• In the event of a delay that is more than 1 hr but up to 2hrs after the
scheduled departure time, Complimentary Refreshments shall be
offered In the event of a delay that is more than 2 hrs, a complimentary
meal shall be offered (subject to airport facility & infrastructure and
 time of the day)
 On Board Experience

Meal Options
Complimentary meals with choices of:
• Vegetarian/ Non-vegetarian (Choices are subject to availability)
  Reaching Your Destination
Baggage Delivery
• Complimentary valet assistance
Lost/Damage baggage
Guests are required to file a Property Irregularity Report (PIR)
• Kingfisher Airlines' liability for loss or damage to baggage is limited to
INR 200 per kilo, unless a higher value is declared in advance.
Kingfisher Airlines assumes no liability for fragile or perishable
articles.
 Your special needs

Unaccompanied Minor
• Contact Airport ticketing counter. Fill the UNM form. Minor is taken
care of from the time of check in to handing over to the contact person
on the destination station. This service is offered on complimentary
basis.
Wheel Chair
• complimentary Wheel Chair Assistance provided if a request for the
same is made at the time of booking
Stretcher Facility
• Fare - Nine times the adult basic one-way highest sector fare (plus costs
also applicable).
• Contact the airport ticket counter for booking/documentation

• Necessary documents to be submitted latest by 48 hours prior to

departure.

Carriage of Expectant Mothers

• Expectant mothers are permitted to travel by Kingfisher Airlines till the
end of 36 weeks without a medical certificate provided there are no
prior complications. From the 37th week till the end of 38th week a
medical certificate from the treating doctor (qualified obstetrician) is
required. This certificate must be issued within 7 days before
commencement of travel. The guest has to be accompanied by a doctor
(minimum M.B.B.S qualification).
• After the 38th week the expectant mothers are not permitted to travel on
Kingfisher Airlines.
• In case of any prior complication, the guest has to be treated as a
MEDA case. Medical clearance is required in all these cases and the
guest has to be accompanied by a doctor.
• Post delivery, the mother is permitted along with her baby only after 7
days from the date of delivery of the baby.

• Newborns in the first week may be allowed in an emergency subject to

 doctor.
 Hotel Policy
In case of disrupted/delayed flights
If a flight is delayed overnight, Kingfisher Airlines shall:
• Provide hotel accommodation
• If hotel is not available then a voucher for Rs.2500/- shall be provided,
 Connecting Flight delays
which can either be redeemed for cash or utilized for further travel on
Kingfisher Airlines is strictly a 'point to point' airline and does not take any
Kingfisher Airlines; to such Guests who are not residents of that city
obligation or responsibility for transfer of Passengers or their baggage to
other flights, whether operated by Kingfisher Airlines or another carrier and
• For Guests who are residents of a city from where a flight is delayed
does not assume Kingfisher
overnight, any responsibility
Airlines toshall
ensure the connections
provide for airport
transport from onwardto
flights on Kingfisher Airlines services OR any other airline and is therefore
not liable for any losses or expenses arising out of any failure to board a
planned connection.
Kingfisher Airlines Offers Career Oppurtunities
Kingfisher Airlines offers great career opportunities in-flight and on the
ground. If you think you have the right experience and the right attitude, just
click on the openings mentioned below and send in your resume to us. There
are more career openings coming soon.
Operations
Expat Pilots -A330/340 Flight Crew Technical Instructor
Captain/ Transition Captain – ATR
Expat Pilots -A320
72-500
Co-Pilots/ Trainee Co-Pilots – ATR
Expat Pilots -ATR
72-500
Senior Co-Pilots Captain/ Transition Captain – A320.
Co-Pilots - A320

Engineering
Engineering Training Instructor Maintenance Controllers
Licensed Aircraft MaintenanceReliability, Planning & Technical
Engineers (Cat. A&C) Services Engineers
Deputy Quality Control Manager-Licensed Aircraft Maintenance
Avionics Engineers (Cat. E I&R)
Deputy Quality Control Manager-
Airframe

In-flight Services
Expat Cabin Crew Base Manager- In-flight
Cabin Safety Instructor, In-flight Cabin Services Instructor- Inflight
In-flight Managers Cabin Crew

Guest Services
Instructor- Airport Handling
Guest Services Agents
Procedures
Cargo Officers Guest Services Supervisor
Guest Relations Executive Guest Services Manager
Airport Managers

Sales
Sales Associates Manager - Travel Agency Sales
Corporate Sales Manager Reservation & Ticketing Agent
 3.4 Kingfisher Airlines Offices
Contact Registered Office
1800 2333 131
020 27293030 Kingfisher Airlines Limited,
080 41979797 UB Anchorage,
0124 2844700 Richmond Road,
022 66499393 Bangalore 560 025
1800 1800 101

USA Toll Free : 1 866 4 FLY KFA ( 1-866-435-9532)

(USA, Central America & South America)
For Sales & Support Inquiries email Kfausasales@flykingfisher.com
For Groups & Charters email Kfausagroups@flykingfisher.com

UK Toll Free (Whole of Europe): 0-800-047-0810

For Sales & Support Inquiries emailKfauksales@flykingfisher.com
For Groups & Charters email Kfaukgroups@flykingfisher.com

Australia Toll Free : 1-800-801-161

For Sales & Support Inquiries email Kfaaustraliasales@flykingfisher.com
For Groups & Charters email Kfaaustraliagroups@flykingfisher.com

Corporate Office Mumbai Airport Office

Kingfisher Airlines Limited, Kingfisher Airlines Limited, S.O.C.C,

Kingfisher House,Western Express Terminal 1 A , Arrival Hall, 1st Floor
Highway. Vile Parle (E) Domestic Airport Santa Cruz (W),
Mumbai 400057 Mumbai
Tel: 022 2626 2200
Fax: 022 6702 0625

Delhi Office Delhi Flight Operations Office

Kingfisher Airlines Limited,
UB Group, UB House
F 44 A, South Extension – I
New Delhi – 110049
Kingfisher Airlines Limited,
VIII/2, Mehram Nagar,
Near Airport Hotel,
Opp Domestic Airport,
Delhi-110037.

Awards

Significant Awards and Accolades

• "NDTV Profit Business Leadership Award for

Aviation" - awarded to Kingfisher Airlines by NDTV.

• "Brand Leadership Award" - in the service and hospitality

segment against several acclaimed hotels, leading banks and other
airlines.

• Economic Times Avaya Award 2006 for Excellence

in “Customer Responsiveness” - The prestigious Award is
Presented by the highly acclaimed Business Daily, Economic Times.

• "India's No. 1 Airline in customer satisfaction"

- Business World

• "Rated amongst India's most respected

companies" - Business World

• Rated amongst India’s 25 Innovative Companies

- Survey conducted by Planman Media

• “The Best Airline” and “India’s Favourite Carrier”

- In a Survey conducted by IMB for The Times Of India.
• “Best New Domestic Airline for Excellent Services
and Cuisine” - Pacific Area Travel Writers Association
(PATWA) the biggest travel writers’ organisation, representing
members from 70 countries across the globe, that conducts
independent annual surveys across various industries related with
Travel and Tourism in order to select the best in each category.

• “Service Excellence for a New Airline”

- Skytrax, a UK based specialist global air transport advisor

• “Ranked Third in the survey on India’s Most

Successful Brand launch of 2005” - under the Brand
Derby Survey conducted by India’s leading business daily - Business
Standard.

• “Buzziest Brands of 2005” - Ranked amongst the Top Ten

buzziest brands of 2005 & 2006 across product categories, in the
survey conducted by agencyfaqs.com and Brand Reporter.

• Best New Airline of the Year” - Centre for Asia Pacific

Aviation (CAPA) Award in the Asia-Pacific and Middle East region.

• Rated amongst Top Ten Internet Advertisers

- Yahoo India

• Rated amongst the top ten in the Best Television

Commercial Jingles - NDTV
 Events
 Kingfisher to refresh the Hutch Delhi Half Marathon

As was the case with the Mumbai Marathon, Kingfisher is again, involved
with the Delhi Half Marathon. Billed as the richest and most prestigious
half-marathon in India, the event is generating a lot of buzz and is sure to
repeat the thrills and excitement of its Mumbai counterpart Kingfisher has
developed a signature campaign to promote its involvement with the event
and the same has been hugely appreciated. Also, in the run up to the event
scheduled on Oct 16th, Kingfisher organized two 'Marathon Bashes' at
popular hangouts in the city where Delhites were able to celebrate the spirit
of the marathon with a series of fun games.

 Kingfisher 'Rising' to the occasion

Kingfisher was in the thick of 1-Day celebrations across the country, thanks
to it's association with Aamir Khan's magnum opus, Mangal Pandey-The
Rising. The promo was conducted in Bangalore, Mumbai and Pune, where
winners had the opportunity to mingle with the stars of the film at the
premiere in Mumbai. Rights for the publicity stills were secured and used in
press ads and collaterals. Besides the few that got to mingle with the stars,
the other Kingfisher drinkers won tickets to the first day show, amongst
other prizes in their respective towns. Needless to say, the promo was a huge
success with consumers getting a 'rise' out of their favorite brew, Kingfisher!

 Kingfisher Festival
A selection of cuisines, loads of entertainment and of course, your favourite
beer, all in one place! The Kingfisher Festival held on 7th May, 2005, at the
Palace Grounds, was an event, that did just that, and was attended by about
2000 people. The festival catered food to suit every taste, ranging from
authentic Karnataka cuisine to more exotic offerings like Thai and Chinese
cuisine.

Variety was not restricted to the food alone. The variety in entertainment had
everyone from toddlers to the senior citizens having a great time. The event
was kicked off by Manoj Chopra with his feats of strength. His feat of
ripping a telephone directory in half with his bare hands was a rare one. K.S
Ramesh, India’s renowned magician also entertained the public with his bag
of tricks. A fashion show in true KF-style, showcased the silks designed by
the Maharaja of Mysore. For those, who simply wanted to rock, Amit Heri
and his band belted out some great fusion music, and the grand finale was a
performance by Sufi maestro, Syed Adil Husseini. The highlight of the
Festival was Kingfisher beer, ensuring that the crowd truly had a Good
Time, courtesy Kingfisher.
  Viva Carnival! Viva Kingfisher!

The much awaited Goa Carnival took place in the 1st week of February.
The ‘Darling of Goa’ Kingfisher, grabbed yet another opportunity to
showcase its strengths in this state by maintaining its high visibility and high
impact communication that is Goa - centric.

Parades at Panjim, Madgaon and Vasco were tied up with Kingfisher, with
Panjim having beer stations selling beer on the entire route of the parade.
Panjim also saw the Kingfisher float which drew a huge response from the
revelers. Similarly all the major carnival parties were sponsored by
Kingfisher ensuring that revelers had enough to cheer about late into the
nights, chanting Viva Carnival! Viva Kingfisher!

Sponsorship

A Kingfisher-sponsored Toyota F1 car: "Fly Kingfisher"

Kingfisher Airlines is an official sponsor of the Panasonic Toyota F1 Team.
Kingfisher Airlines has entered a 2 year agreement to be a sponsor of
Toyota F1 beginning in 2007. The "Fly Kingfisher" logo appears on the
sides of the Toyota F1 Car and on the driver's overalls and helmet.
 Some Strategies Adopted by Kingfisher Airlines
• Kingfisher Airlines will not be a run-of-the mill Indian budget airline.

• Kingfisher Airlines will be emphasizing on spunky, well-done

interiors and trained airhostesses.
• Borrowing from the Kingfisher beer tagline of "The King of Good
Times" the theme of "Fly the Good Times" is given to KFA.

• Kingfisher is planning to capture the Indian budget airline market with

the twin engines of 'special flying experience' and 'value for money'.
(Contests like `Kingfisher flying face of the month' are on cards).

• The Kingfisher airhostesses will be selected through a nationwide

contest.

• The Kingfisher "Funliners" will have in-flight silent auctions for

lifestyle products and sales of packaged food and beverages.

• The Kingfisher brand of exuberant, youthful and fast-paced image is

leveraged(the brand recall).

• Brand endorsement. Kingfisher Airline has roped in model Katrina

Kaif to endorse the airline.
• AIR Deccan has signed a non-poaching agreement with Kingfisher
Airlines to ensure that the two airlines do not poach each other's
pilots.
 The Challenges Ahead

• Experts say that airlines compete primarily on three fortes - low fares,
customer service and value-added services. While no-frillers fight the
price war, service is the main thing provided by their larger peers.

• The critical factor will be (depending upon the model followed) the
ability to keep costs low & the offer of an on time service at an
affordable price, despite the infrastructure constraints, for survival.

• The next issue to tackle is to properly position itself in the aviation

market.

• The Indian customers are not that much mature as compared to their
American contemporaries. They will not pay more for just mere
entertainment or watching TV in a flight of one / one & half hour
journey.

• A certain amount of churn & turmoil for players who don't have the
deep pockets (as happened in USA many smaller airlines with out
deep pockets fell by the wayside unable to sustain the predatory
pricing techniques adopted by their strong opponents).

• The outdated Aviation rules in India which compels the low cost
carriers to add more to their operating cost, which could have been
easily do away with.

• Taxes like passenger service fee (PSF = Rs. 221 on one seat) looks
ridiculous for a ticket worth Rs. 99.
 SOME FUTURE STRATEGIES FOR KINGFISHER
AIRLINES

Market Penetration Strategy Product Development

Market Development Strategy Diversification

 Market Penetration Strategy (1st Quarter)

• Encouraging existing Customer to buy more Showing benefits for

using more (associating freebies/extra service/membership with
primary offering).
• Try to look for foreign entrant's weakness (Virgin Atlantic is lacking
in Indian values & tastes).

 Product Development (2nd Quarter)

• Seek additional distribution channels (More tie ups & collaboration:

Try seeking collaboration with international carriers, Bilateral
discussions over seats and code-sharing between the carriers).
• New product development.

 Market Development Strategy (3rd Quarter)

• Try to find out new customer group (Old-retired persons).

• Special offering for first time fliers.

 Diversification (4th Quarter)

• May go for other services like international flights etc. (concentric

diversification).
• May go for arrangement fashion shows (horizontal diversification).
• May go for other things, which can lure the youth.
 Comparative Analysis of low cost Airlines

Air Jet Indian Spice

Attributes Kingfisher
Deccan Airways Airlines Jet
Price 25% lower than 25%
that of Jet & higher
Sahara than
kingfisher
airlines
Permission It has
to fly to US
Permission It has
to fly to UK
IPO Not yet Going to Floated
float in
Sept'06
EMI It has
Scheme
Targeted Low end
Customers customers
Promoters UB Group (Dr. Captain G. Naresh Goyal Malwood
Vijay Mallya) R. Group &
Gopinath Ajay Singh
Positioning Fares lower Lowest Two-class, Safe airline
than those of fares & no full-service that flies
Jet, Sahara or frills. airline that state-of-
Indian Airlines will further the-art
(refreshments). leverage its aircraft
domestic and operating
international on time,
reach. and is low
cost but
not cheap.

Comparison of Different Airlines

 Kingfisher
Air India Indigo Airlines Jet Airways SpiceJet
Airlines

 Product
Rating:
 Product
Recommend
89% 33% 75% 78% 65%
ation:

 Check-in
Counter:
 Flight
Attendants:
 Seating
Space:
 Punctuality:

S.W.O.T Analysis Of Kingfisher Airlines

 STRENGHTS

 Large Fleets

 Experienced Staff

 Dedicated Departure terminal at Delhi

 Connectivity with the reservation centers and agents are good

 Adequate infrastructure and large network

 People are loyal towards the national carrier

 Kingfisher Airlines has a modern and complete in – house training

facility

WEAKNESSES

 High overheads and huge workforce resulting in lower output

 Preconceived image of PSU’s

 Attitude of the staff

 Ageing workforce ( cabin crew )

 Kingfisher Airlines has its socio – economic responsibility of

catering to the inaccessibility areas at subsidized rate affecting
operational expenses

 Being a dedicated terminal all services rendered at the airport is

presumed by passengers to be done by Kingfisher Airlines

 Inaccessibility of the staff over phone

Chapter – 4

Conclusion

&

Suggestions

4.1 Conclusion
After doing a study of this project representing on Kingfisher Airlines, I
have come to a conclusion that Kingfisher Airlines is one of the largest and
most widespread airlines of the country providing its services not only in
India as well as outside India also. It has alliance with many other airlines in
this sector.

Kingfisher Airlines offers world class services to the customer

at a nominal rate. The national carrier takes immense pride in having
successfully played a pivotal role in making various facets of India popular
with the people of the world and acting as the country’s cultural ambassador.
The airline uses the services of one of the advanced plans been operated in
the world.

To sum up I would like to say that Kingfisher Airlines is

serving its customer in an appreciated way and going to be in the list of best
services providers in coming years.
 4.2 Suggestions

 In this extremely competitive environment suggestions are

extreme importance. Kingfisher Airlines with rich Human
Resource should look forward to such suggestion and reward
individual whose suggestion were actually beneficial for the
organization
 Kingfisher Airlines can introduce Late bird / Night bird flights
between metros
 Kingfisher Airlines should schedule more number of flights to
and from station like Delhi, Mumbai, Chennai, Collate,
Bangalore as these sectors account for high payload
 Kingfisher Airlines needs to undertake aggressive Marketing
 Kingfisher Airlines should undertake customers satisfaction
survey
 Kingfisher Airlines should make provisions to add up more
financial benefits for its passenger
 Flight status should be made available through SMS
 New approaches should be identified and rewarded so that it
serves as example for others
Chapter – 5

Limitations
 5. LIMITATIONS

 The data could be gathered from secondary source thus any error
in the information would have also got replicated in this report.

 As the data was gathered from the secondary sources, the validity
of the data could not be tested.

 Time constraint was the major limitation faced by the researcher.

 Another problem was knowledge constraint and this report was an

attempt to gather as much of relevant data as possible.

 Another constraint was the lack of information regarding proper

route map by the organization due to which it could not be

included in the project report.

However, every effort is made to ensure that these do not in any way
adversely affect the results of the study and inject an element of objecting
in the report.
Chapter – 6

Bibliography
 6. Bibliography

 Books & Magazines –

1. Kothari, C.R., “Research Methodology”, Wishwa Prakashan,

Delhi, 2004
2. “King of Good Times”, Outlook Business, December 20, 2006

 Websites –

1. www.google.co.in
2. www.flykingfisher.com
3. www.theubgroup.com
4. www.kingfisherair.in
5. www.wikipedia.com
6. www.iloveindia.com
7. www.coolavenue.com
8. www.airtravel.about.com
9. www.businesswireindia.com
10. www.thebusinessedition.com
11. www.toyota-f1.com
12. www.findarticles.com
13. www.mapsofindia.com

 Articles –

1. “Kingfisher joins hands with OnAir”, The Times of India,

September 5, 2006
Chapter – 7

Annexure
7. Annexure
PRESS RELEASES
ATR Delivers First Turboprop Aircraft with In-Flight Entertainment
System and Light Emitting Diode

04th January 2007

Kingfisher Airlines, India’s fastest growing airline, and ATR

today announced the delivery of the world’s first turboprop
aircraft facilitating In-flight entertainment system (IFE).

The aircraft is the sixth ATR 72-500 delivered to Kingfisher

Airlines. All the ATR aircraft delivered to the airline will be
equipped with this system. This aircraft is also the first
turboprop to be equipped with Light Emitting Diode in the
whole cabin.

Now the Indian air traveler flying between smaller cities connected by Kingfisher
Airlines’ ATR aircraft service can also enjoy unlimited in-flight entertainment. The new
ATR aircraft being inducted into the fleet on 4th of January will have 17 LCD colour
screens spread throughout the cabin. The TV screens operate on a drop down mechanism.
No headphones or earphones are required since the audio comes through overhead
speakers.

Added Mr. Hitesh Patel, Executive Vice President, Kingfisher Airlines Limited,
“Kingfisher Airlines has several firsts to its credit since its inception. We have always
believed in providing the best to our guests. Kingfisher Airlines connects several smaller
cities across the country with its ATR72-500 aircraft fleet. The initiative of facilitating
IFE onboard our ATR fleet has also been made possible due to our conviction as well as
the technical prowess of both the Kingfisher Airlines team as well as that of ATR. It is a
landmark achievement, and we are proud to be the owners of the first ever IFE equipped
ATR aircraft in the world. Now guests flying the Good Times with Kingfisher Airlines
on the ATR routes also will be able to enjoy fabulous IFE service.”

The new IFE, proposed as an option both in ATR 42-

500 and ATR 72-500, was certified last November
and can be installed on new aircraft during production
or also retrofitted on aircraft already delivered. The
LED was certified in December and becomes
standard in the new aircraft delivered by ATR.
Responding to the airlines needs, ATR will offer the
highest standards of quality and service to passengers
according to the ATR principles of high comfort.