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ABOUT EICHER MOTORS

OUR BUSINESS
Eicher Motors Limited (EML) is the flagship company of the Eicher Group,
which was a catalyst in the green revolution in India with the production of
Indias first agricultural tractor in 1959. EML is now a leading player in the
Indian automotive space. It owns the iconic Royal Enfield motorcycle
business, which leads the premium motorcycle segment in India. The oldest
motorcycle company in continuous production world-wide, Royal Enfield has
witnessed a huge surge in demand in the recent past, and is charting its
course to be the leading player in the mid-size motorcycle segment globally.
EMLs joint venture with the Volvo group, VE Commercial Vehicles Limited,
designs, manufactures and markets reliable, fuel-efficient trucks and buses;
and is leading the path in driving modernization in commercial transportation
in India and other developing markets. EMLs 50:50 strategic joint venture
with US based Polaris Industries Inc., Eicher Polaris Private Ltd. is in start-up
phase, and is currently designing and developing, and will soon manufacture
and sell a full new range of personal vehicles. In 2014, Eicher Motors
recorded its highest ever total income of INR 8738 crores (USD 1.4 billion)
and is listed on the Bombay and National Stock Exchanges.

ROYAL ENFIELD
The oldest motorcycle company in continuous production, Royal Enfield made
its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield
has created the mid-size motorcycle segment in India with its unique and
distinctive modern classic bikes. With its enhanced manufacturing base in
Chennai, India, Royal Enfield is able to grow its production rapidly against a
surge in demand for its motorcycles. With 50% growth every year for the last
3 years, Royal Enfield is fast becoming a very important player in the global
mid-size motorcycle market and is working towards re-inventing this space
with motorcycles that are evocative and engaging and great fun to ride. Royal
Enfields product lineup includes the Bullet, Classic and Thunderbird models
in both 350 and 500cc displacements; and the recently introduced
Continental GT 535cc caf racer. Royal Enfield operates through 12 companyoperated stores and 380 dealers in all major cities and towns in India, and
exports to over 50 countries across the world including the USA, Japan, UK,
several European and Latin American countries, as well as the Middle East
and South Asia. Royal Enfield also organizes and supports many motorcycling
events and rides , more prominently the Rider Mania an annual gathering of
Royal Enfield riders from all over India to the lovely beaches of Goa, and the
Himalayan Odyssey, the most arduous motorcycle ride over some of the
toughest roads and highest mountain passes in the Himalayas. Royal Enfield
also conducts the popular One Ride where people around the world ride out
on their motorcycles on the first Sunday of April.

EICHER POLARIS PVT LTD


In 2012, Eicher Motors Limited signed a strategic joint venture agreement
with US based Polaris Industries Inc., to design, develop, manufacture and sell
a full new range of personal vehicles suitable for India and other emerging
markets. The JV will allow Eicher Motors Ltd. to enter into a new vehicle
segment. In 2013, the JV company- Eicher Polaris Pvt. Ltd (EPPL), set up its
manufacturing facility in Jaipur, Rajasthan. The project is now in its advanced
stages of development and production of the four- wheeled personal vehicle
is scheduled to begin in the second half of 2015.

VE COMMERCIAL VEHICLES LTD.


VE Commercial Vehicles Limited (VECV) is a joint venture between the Volvo
Group and Eicher Motors Limited. In operation since July 2008, the company
includes the complete range of Eicher branded trucks and buses, VE
Powertrain, Eichers components and engineering design services businesses,
the sales and distribution business of Volvo Trucks as well as aftermarket
support to Volvo Buses in India. VECVs vision is to be recognized as the
industry leader driving modernization in commercial transportation in India
and the developing world.

EICHER TRUCKS AND BUSES


Eicher Trucks and Buses (ETB) is present in the L/MD segment with a strong
presence in the 5T-12T truck segment. Eichers new Pro series trucks and
buses promise to deliver best-in-class fuel efficiency, higher loading capacity
and superior uptime.

VOLVO TRUCKS INDIA


Volvo Trucks in India is synonymous with the mining and the construction
industries. Volvo Trucks in India is the first truck manufacturer to introduce
the European design, high performance trucks with the latest technologies.

EICHER ENGINEERING COMPONENTS


EEC is the automotive component division of VECV. EEC came into existence
in 1992 and has become an established player in its segment of
manufacturing Power-train components (Differential Gears, Transmission

Gears & Shafts) and Gear Boxes.

EICHER ENGINEERING SOLUTIONS


EES a unit of VECV, is engaged in providing design and engineering services
to its customers worldwide. EES was created in 1997 as a Center of
Excellence for providing engineering and design support for captive
requirements.

VE POWERTRAIN
Commemorating successful completion of five years of partnership between
Volvo Group and Eicher Motors in, VE Commercial Vehicles Limited announced
start of commercial production at the technologically most advanced engine
manufacturing plant in India in July 2013.

JOINT VENTURE

A joint venture (JV) is a business agreement in which the parties agree to


develop, for a finite time, a new entity and new assets by contributing equity.
They exercise control over the enterprise and consequently share revenues,
expenses and assets.
The Indian commercial transportation industry has been constantly under
pressure from rising fuel costs, tightening regulations and a scarcity of
trained drivers. In 2008, two leading players in the commercial vehicle
business joined hands with a convergent vision of driving modernization in
the commercial transport business in India. Volvo Group, the world's leading
manufacturers of trucks, buses, construction equipment and marine and
industrial engines, brought its global expertise and world-class technology,
while Eicher Motors brought its frugal engineering and deep knowledge of the
developing markets. The mission of this joint venture- VE Commercial
Vehicles Ltd. is to raise the standard of the commercial transportation
industry and to take it to a new professional level.
Eicher, the flagship brand, is taking the lead in ushering in the future of
Indian
trucking.
Eicher is poised to transform the industry by imbibing international quality
standards, modernizing its manufacturing setup and adopting world-class
processes in the sales and service support. Volvo Group's technology has
been adapted to suit the needs of developing markets and to provide

relevant modernization. The future-ready technology will ensure that Eicher


drives the revolution of the trucking industry.

MILESTONES
1948
1958
1982
1986
1993
1994
2003
2005
2008
2009
2010
2011

A company named Good Earth was set up to sell and import


tractors
Eicher Tractor Corporation of India Ltd. was incorporated
A collaboration agreement with Mitsubishi Motor Co. (MMC) for
the manufacture of Light Commercial Vehicles
The production of Canter Trucks begins at Eicher Motors Ltd.
A majority stake(60%) was acquired in Eicher
The collaboration agreement ended with Mitsubishi motor co.
and Eicher launched light duty commercial vehicles
Eicher motors entered Heavy Duty segment
Eicher disinvested in the tractor business
VE Commercial Vehicles Ltd. was formed as a result of 50:50
joint venture between Volvo Group and Eicher Motors Ltd.
A new brand was developed by taking quality improvement
initiatives
VE launched fuel efficient Heavy Duty Trucks
Eicher Trucks and Buses completed 25 years of operation in
India
Table 1

SWOT Analysis of VE Commercial Vehicles

STRENGTH
Third in terms of market share in
overall
commercial
vehicle
market
Strong distribution network in
India
Sufficient funds on balance sheet
to fund new operations
OPPORTUNITIES
Volvos
distribution
network
overseas can be used to boost
exports
Product
portfolio
can
be
increased using Volvos expertise
Market share in Heavy Duty can
increase
Table 2

INTERNATIONAL BUSINESS
The Growth Story

WEAKNESS
Less production capacity due to
the existence of only single
production plant
Costly products as compared to
the competitors.

THREATS
Entry of global brands in India
and setting up manufacturing
plants to reduce costs is a major
threat
Decreasing CV sales all over the
world may also reduce sales

International Business is becoming a distinct and wholesome operation with


presence in over 20 countries and overseas exports volume having crossed
35000 commercial vehicles with highest ever sales in 2015 at 5800+ units.
The exports business growth this year has been driven by many market
specific initiatives including the implementation of new sales processes,
intensified marketing activities, strengthened feet on the street, Customer
Value Proposition establishment in South Asia markets, building market
proximity through local presence in key markets, new products introduction,
training
and
competence.
With a record-breaking performance this fiscal, VECV International Business
has registered an impressive growth with share of Exports from India at
14.5% + and exports business volumes constituting 15% of total companys
volumes. Considering the global ambitions VECV has set for itself, this is
clearly just the beginning.

SWOT Analysis of International Business

STRENGTH
Volvos distribution network in
global markets
High market share in Bangladesh,
Nepal, Tanzania

OPPORTUNITIES
New 8000 series could help gain
some heavy duty market share in
Africa and Middle East.

WEAKNESS
Production capacity not enough
for both left hand and right hand
wheel drive.
Foreign terrains still a challenge
Supply chain an issue
THREATS
Global presence increases the
competition to a new level
International business still new

Table 3

PROJECT
TITLE
Distribution network in African and Middle East markets

SCOPE
The project is an exhaustive study, which deals with the analysis of 20

competitors dealers and their distribution network across African and MiddleEast markets. The project also includes the following parameters like

Product Portfolios

Porters five forces model country wise

Mapping the locations country wise

Sales figure category wise

DELIVERABLES
The project will give the complete picture of truck market in African and
Middle East countries. It will help Eicher motors to choose a country and the
dealers it wants to work with. The template designed has all the information
from GDP to political atmosphere of a particular country.

RESEARCH METHODOLOGY
This is a desktop study which involves the data collection through individual
dealers and automobile agencies of those countries. The statistical data has
been taken from the OICA (Organisation Internationale des
Constructeurs d'Automobiles). After the collection of the data BCG
Matrix is used to differentiate the priority group for the entry. Finally Porters
Five Forces Model is used country wise.

RESEARCH TOOLS
The tools used are
Microsoft office

E-Spatial Online Mapping software

Graph 1
The graph shows the presence of competitors in the number of markets in
Africa in descending order

Graph 2
The graph shows the presence of competitors in the number of markets in
Middle East in descending order

ANALYSIS
Gabon
Liberia
Sierra Leone
Benin
Burkina Faso

HIG
H

MARK
ET
SHAR
E
(EICH
ER)

MEDIUM PRIORITY
LOW PRIORITY

LO
W

Guinea Bissau
Middle East
Sao Tome
Syria
Equatorial Guinea
Jordan
Comoros Island
Yemen
Chad
Mali
Niger
Mauritania
Togo
Guinea
Congo
Senegal
Central African Republic
Lesotho
Swaziland

Kenya
Tanzania
Nigeria
Zambia
Mozambique
Ghana
Uganda
Ethiopia
Cameroon
Ivory Coast
Madagascar
Democratic Republic of Congo
Middle East
Saudi Arabia
UAE
Oman
Qatar
Bahrain
Iraq
Kuwait

CONTINUE
Increase Network
Coverage
HIGH PRIORITY
South Africa
Algeria
Egypt
Morocco
Tunisia
Angola
Zimbabwe
Namibia
Libya
Middle East
Iran
Israel

Malawi
Botswana

LOW

HIGH

TOTAL INDUSTRIAL VOLUME

ANALYSIS
The matrix above is known as BCG matrix which compares the market
presence with the total industrial volume. BCG matrix divides the area
into four parts with four different scenarios.
Following is the analysis of the countries according to the sales volume
and VEs presence.
First one with low market presence and low industrial volume
countries. It means that the countries which come under this category
have very less sales as compared to others and also VE does not have
any presence in these countries. I have taken the barrier to be less
than 200.
Second is the low sales volume and VEs presence in the country, here
the strategy would be not to incur much costs by focusing on these
countries and rather shift to the more worthy countries with high CV
sales.
Third are the ones with high sales volume and VEs presence in the
countries. Here the strategy would be to continue with the current
scenario and increase the market share by either increasing the
distribution network or product portfolio.
Fourth is the high industrial volume and no presence of VE vehicles,
this includes the countries with most number of sales and huge
prospects to sell vehicles. This should be the priority of the company
for now.
RECOMMENDATIONS TO THE COMPANY
Following are the three key recommendations I would like to suggest to the
company which are in general applicable to the complete department

On discussing with the colleagues about the issues and problems


faced, I found out that the supply chain has a huge scope for
improvement. Volvos expertise will be helpful in this regard.

The bigger markets like Latin America are not considered right now,
whereas the competitors like TATA Motors are working hard to enter

those markets also. The OICA figure show that total sales in Latin
America in 2014 was 1,581,383 units whereas in Africa, it was 469,103.

The foremost is to sign up with international automobile societies,


statistical organizations like OICA, Statistica etc. which would provide
the accurate data when required and also tool proving websites like E
Spatial which helps in mapping the locations.

COUNTRY WISE DATA COLLECTION TEMPLATE OF AFRICA


Country Number: 1
Name of the Country: South Africa
Location: Southernmost tip of the African continent (Southern Zone)
GDP:
Total: 725 Billion $

Per Capita: 13,215$

Population: 54,000,000
Main Business:
Mining, agriculture and fisheries, vehicle
manufacturing and assembly, food processing, clothing and textiles,
telecommunication, energy, financial and business services, real
estate, tourism, transportation, and wholesale and retail trade.

LEFT/RIGHT Hand Wheel Drive

RIGHT

Number of Units Sold(Commercial Vehicles) +


Pickup Trucks

205,240

Number of units Produced(CV) + Pickup Trucks

288,592

LD

Total(Trucks+

MD

HD

Buses)
6,600

4,700

14,500

27,300

Main Commercial Vehicle Brands:


Mercedes Benz

UD Trucks

Iveco Trucks

FAW Motors

Mitsubishi Fuso

Renault Trucks

Scania

DAF Trucks

Isuzu

Volvo Trucks

TATA

Foton Motors

Toyota Hino

MAN Trucks

Ashok Leyland

Hyundai Trucks

Single Brand Dealers:

Location

Mercedes Benz
&Mitsubishi
Distributors

Multi Brand
Dealers:

Cargo Commercial Vehicles

Wadeville

New Vaal Motors

Vereeniging

United Motors
macartwright@um.co.
za
017 631 7600
NTT Trucks
012) 361 0819
McCarthy CV

Sandown Commercial
Vehicles
Maritime Motors

Centurion

Fleet Dynamics

Ronnies Motors

East London

Garden City motors CV


Union Motors Service

Pietermaritzb
urg
South Coast

Stucky Motors

New Castle

Mercurious Commercial
Vehicles

Polokwane

Port Elizabeth

Location
Bethal

CMH Commercial

Port
Elizabeth
Port
Elizabeth
Westmead

BB Motors

Polokwane

Kempston Motor
Group Trust
ELT Commercials

Kempton

+27 11 439 5300


+2743 736 1502

AAD Truck & Bus


+27 82 492 6273
+27 31 700 5410
+27 15 287 1300

+27.11.434.3460

Richards Bay
Commercials
N/A

New Castle
Alrode

Johannesbur
g
Richards
Bay

John Williams Motors

Bloemfontein

Royal Truck and Buses

Durban

De Wit Motors CV

Ermelo

Gerry's Motors cc

Est court

Cargo Motors

Klerksdorp

Johannesbur
g

Maemo Motors

Rustenburg

Gariep Motors

Kimberley

Berachah Auto
Traders
+27-117431921
Monicol Promotions
+116970077
Hiway Motors

Zelco Motors
Namaqua Garage
Rola Motors CV
Stanmar Motors
Paarl Motors Commercial
Orbit Boland CV
NMI-DSM Commercial
Vehicles

Upington
Van Rynsdorp
Helderberg
George
Paarl
Worcester
Pinetown

Single Brand
Dealers:

Location

Isuzu Trucks
Distributors

Barloworld Isuzu Trucks


Eagle Canyon Auto
Imperial Truck Centre
Isando
Tommy Martin
Kenrich

Johannesburg
Honeydew
Johannesburg

Meyers

East London

Bates Port Shepstone


Key Trucks
Pietermaritzburg
Provincial Motors
Westvaal Motors
Rothman Motors

Port
Shepstone
Pietermaritzb
urg
Richards Bay
Polokwane
Ermelo

Sollys Middelburg
Perdeberg Motors

Middleburg
Malmesbury

Thorp Paarl

Paarl

Single Brand Dealers:

Hino Trucks
Direct Sales

Krugersdrop
Grahamstown

Location

+27 83 786 0264


036 352 3716

+27 43 745 1606

UD Trucks
Distributors
Bilson Trucks

Thompson
Commercial Vehicles
Ferreira Broers
DE Aar Motors
Shorts commercial
vehicles

Pretoria
East London

Port
Elizabeth
New Castle
Bethlehem
De Aar
George

Volvo & Renault


Trucks
Distributors
Direct Sales
Iveco Trucks
Randburg Commercial
Vehicles
Italian Commercial
Denver

Johannesbur
g
Johannesbur
g

MAN Trucks

Hatfield Truck & Bus


Henter Motor Engineering
Alpine Commercial
Custom Motor Services -

Pretoria
Vereeniging
Durban
Cradock

Truck Centre
Kzn Iveco Pinetown
N11 Commercials
Aj Dieseldiens
Nolan Truck

Griqua Truck & Bus


Vryheid Motors
Indodha Truck Centre
Zululand
Ermelo Truck and buses

Griqua
Vryheid
Richards Bay

TJ Auto Clinic
GBS Truck & Bus
Car & Truck Clinic

Ermelo

Indodha Truck Centre


Peninsula Power products

Vryheid
Cape Town

Mockey's
Maintenance
NCV Commercials
Walker's Iveco
Nolan Truck

Scania

Ashok Leyland

Direct Sales

TATA Trucks

Shivaya Motors

Germiston
Pinetown
New Castle
Kroonstad
Bloemfonnt
ein
Welkom
Klerksdorp
Rustenburg
Kimberly
Upington
Upington
Durbanville
Durban

Republic Bus and Truck


(PTY) Ltd
Bus Centre (PTY) Ltd
National Truck Workshop
and Sales
Beadica 173 cc T/A
Mzantsi South Africa

Brakpan

Faw Trucks

Johannesburg
Boksburg

Twin Dragons
Automotive(Pty) Ltd.

East Rand

Richards Bay

Kempton

Pollard family trust Alliwal


North
Cordoba Motors
Turners Fleet Maintenance
cc
Yukall motors cc
South coast tata

Eastern Cape

FAW Vehicle
Manufacturers SA
(Pty) Ltd.

Single Brand Dealers:


HYUNDAI
Direct Sales

Durban
Durban
Durban
Umzinto

Location

DAF Trucks

Babcock Africa

Boksburg

Foton Trucks
Single Brand
Dealers:

Location

AICC Imports

Johannesbur
g

Prime Locations: Wadeville, Centurion, East Rand, Vereeniging, Port

Elizabeth, Westbank, Durban, Vryheid, New Castle, Polokwane, Ermelo,


Kimberly, Cape Town, Paarl, Worcester, Pietermaritzburg, Ladysmith,
Bloemfontein, Bethlehem, Volksrust, Lowveld, Bethal, Rustenburg, Upington,
Helderberg, George, Worcester, Paarl, Pinetown, Johannesburg, Zambesi,
Midrand, Pretoria, Pomana

Product Portfolio
Light duty (5-8.5 T)
Mitsubishi Canter
Mitsubishi FE/FG
Isuzu N Series
Hino 300 Series
Ashok Leyland Dost
Ashok Leyland Partner
Ashok Leyland 8014
DAF LF

Medium duty (9 14
T)
Mercedes Benz Atego
Mitsubishi FA/FI, FH,
Fighter
Mitsubishi FK, FM
Freightliner M2 106, M2
116
Isuzu F Series
Hino 500 Series
UD 60B, 80D, 85D, 90C,

Heavy duty(16above T)

Mercedes Benz Axor


Mercedes Benz Actros
Mitsubishi Super Great
Mitsubishi FP/FV
Mitsubishi FJ, FO, FZ
Freightliner 108SD,112SD
Freightliner 114SD

UD 95B,100B
Volvo FE, FL

Isuzu C&E Series


Hino 700 Series

Renault D, K, C
MAN TGM

UD Quon CW,GW,GK
UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE
Volvo FH,FMX,FM

Iveco Daily
TATA SK407, SFC407,
LPT713
TATA LPT715, LPT809,
LPTA713
TATA LPT709, LPK713
Ashok Leyland912, 9016
Ashok Leyland Stallion
Ashok Leyland
Ecomet1112
Ashok Leyland comet
FAW Conventional Trucks
FAW Straight Trucks
DAF CF
Hyundai HD Range

Renault D, K, C
MAN TGS, CLA, TGX
Scania P, G, R
Iveco Euro Cargo
Iveco New Stralis Hi-Way
Iveco New Trakker
Iveco Astra
TATA
LPT913,LPT1116,1518
TATA LPT1513,LPT1918
TATA LPT 2523,LPTA1623
TATA K5MVF,K5DEF,K7CEF
TATA V3TVF,V3TXF,M2SEF
PRIMA 2528,2538,4028,
PRIMA 4038,4938

Ashok
Leyland1612,1613,1618
FAW Dump trucks
DAF XF

Porters Five Forces model

Country Number: 2
Name of the Country: Egypt
Location: North East Part of Africa (North Zone)
GDP:
Total: 989 Billion $
Population:

Per Capita: 11,194$

88,936,000

Main Business: Crude Oil and Textile Industry


LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles) +


Pickup Trucks

75,600

Number of units Produced(CV)

9,190

LD

MD

HD

Total(Trucks+

Buses)
6000

800

4500

13,100

Main Commercial Vehicle Brands:

Mercedes Benz

Hyundai Trucks

Iveco Trucks

FAW Motors

Mitsubishi Fuso

Renault Trucks

Scania

DAF Trucks

Chevrolet Trucks

Volvo Trucks

TATA

Freightliner

Toyota Hino

MAN Trucks

Ashok Leyland

Single Brand Dealers:


Mercedes Benz
Manufacturing
Commercial Vehicles

Freightliner
Triangle Heavy
Equipment
Isuzu

Location

Multi Brand
Dealers:

Location

Alex, Aga,
Salhya,
Obour,
Luxor,
Sharm,
Hurghada

Ghabbour Auto
(Mitsubishi Fuso
& Volvo)

Alexandria,
Dimletta,
Mahsoura,
Cairo,
Suez,
Assiout,
Hurghada,
Luxor

Cairo, Giza

Al Futtiam Group
(IVECO)

Cairo

Egyptian International
Motors

Cairo,
Alexandria,
Mansoura,
Suez,
Luxor,
Hurghada,

+20 (0) 2 3910 0485

+20 2 26186000

(Hyundai)

+20 2 35390819

Al Mansour Automobile

Hino Motors

Aljico Misr Co Ltd


Renault Trucks
Arab Trading and
insurance co.

Cairo, Giza
El Obour

Renault Trucks Egypt

Cairo

MAN Trucks
Gorica Egypt Group

Giza,Cairo,

Single Brand Dealers:

Location

Scania

SMG Engineering
Automotive Company

Sohag

Alex, Aga,
Salhya,
Obour,
Luxor,
Sharm,
Hurghada,Ca
iro,Giza

El Obour,
Alexadria,
Minia ,
Toshka, Luxor

Giza, Cairo

TATA TRUCKS
Technotrade SAE

Cairo

Ashok Leyland
Individual Players
Mr Rammy Abbas
Mr Barbari
Mr Tameer Sultan
Mrs Rania El Sayad

Almazha
Abour
Zamalek
Ramadan city

Single Brand
Dealers:
FAW TRUCKS
Wamco Motors

DAF Trucks
Attar Equipment
Enterprises

Location
Dokki

Heliopolis

Prime Locations: Giza, Cairo, El Obour, Alexadria, , Toshka, Luxor,


Hurghada, Mansoura, Suez

Product Portfolio
Light duty (5-8.5 T)
Mitsubishi Canter 110,
130
Chevrolet T SERIES
HINO 300 Series

Medium duty (9 14
T)
Volvo FE, FL

Mitsubishi FP519
Chevrolet N Series
Hino 500 Series
Renault D, K, C
MAN TGM
Iveco Daily
FAW Conventional Trucks
FAW Straight Trucks
DAF CF
TATA SK407, SFC407,
LPT713
TATA LPT715, LPT809,
LPTA713
TATA LPT709, LPK713
Hyundai HD Range
Iveco Euro Cargo

Porters Five Forces model

Heavy duty(16above T)

Mercedes Benz
Axor,Actros
Volvo FM, FH, FMX
Freightliner
108SD,112SD,114SD
Hino 700 Series
Renault D, K, C
MAN TGS, CLA, TGX
Scania P, G, R
Iveco New Stralis Hi-Way
Iveco New Trakker
Iveco Astra
FAW Dump trucks
DAF XF
TATA
LPT913,LPT1116,1518
TATA LPT1513,LPT1918
TATA LPT 2523,LPTA1623
TATA K5MVF,K5DEF,K7CEF
TATA V3TVF,V3TXF,M2SEF
PRIMA 2528,2538,4028,
PRIMA 4038,4938
Ashok
Leyland1612,1613,1618
Hyundai HD Range

Country Number: 3
Name of the Country: Algeria
Location: Northern Part of Africa (North Zone)
GDP:
Total: 551 Billion $
Population:

Per Capita: 14,256$

39,500,000

Main Business: Crude Oil and gas

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)

68,200

LD

MD

HD

Total(Trucks+
Buses)

11,500

200

9000

21,300

Main Commercial Vehicle Brands:

Mercedes Benz

Dongfeng Trucks

Iveco Trucks

Mitsubishi Fuso

Renault Trucks

Scania

FAW Motors

Hyundai Trucks

Volvo Trucks

TATA Daewoo

Toyota Hino

MAN Trucks

DAF Trucks

Single Brand
Dealers:
Mercedes Benz

Location

Multi Brand
Dealers:

Location

Alger

Elsecom group
(TATA Daewo)

Alger, Blida,
Boucha,
Setif,
Tlemcen,
Biskra

Bergerat Motors

+213 (0) 21 51 00
50 / 60

Mitsubishi Fuso
Falcon Motors

Hino Motors
Direct
Sales(Toyota)

DZ Trucks
(Mercedes Benz)
+213 (0) 31 92 25
76
Alger, Boumerdes,
Blida, Bouira, Biskra,
El qued,
Constantine, Batna,
Setif, Bejaia, Tlemcen,
ghardaia

Alger, Boumerdes,
Blida, Bouira, Biskra,
El qued,
Constantine, Batna,
Setif, Bejaia, Tlemcen,
ghardaia

Daimal Group(DAF)
CFAO Motors
France
(+33 (01) 46 23 56 56)

Alger

Alger,
Boumerdes,
Blida,
Bouira,
Biskra, El
qued,
Constantine,
Batna, Setif,
Bejaia,
Tlemcen,
ghardaia

Volvo Trucks

Altruck
Star Equipments
Medsama
Ets Merauto
Sarl group
mechiche auto

Renault Trucks
Ets Benani
Global Motors
Sarl El Fatia
Sarl Arc Trucks

MAN Trucks

Oran,Rouiba
Bejaia,Guelma
Batna
Tlemsen
setif

Bahlou,Elachir,Bejaia
Setif,Batna
Annaba
Chlef,Blida

Maghreb Truck
Company S.P.A.

Oran,Alger, Blida

Eurl Dmaa

Dar el Beidi, Setif

Single Brand
Dealers:
Scania trucks

Iveco
Direct Sales

Location

Alger,Oran,Hassi
Messaoud

Faw Motors
Alfaw motors
Carrosserie Omega
Spa
Medina Motors
Elsecom Spa

Single Brand
Dealers:
Foton Motors
KIV Motors

EURL ABIDI
ETS ATTOUSSI
ETS CHEBIRA
ETS BOUZIANI
ETS HAMMADA

Tlemcen
Algier

ETS MEDJDOUB

Algier
Algier

Hyundai
Direct Sales

Prime Locations: Alger, Boumerdes, Blida, Bouira, Biskra, El qued,


Constantine, Batna, Setif, Bejaia, Tlemcen, Ghardaia

Location
Alger,
Bejaia, jijel,
Setif, Mila,
Annaba,
Oran
Batna
EL OUED
CONSTANTI
NE
MOSTAGHA
NEM
GUELMA,TE
BESSA
SKIKDA

Taref,
Ghardaia,
Algiers,
Bousaada,
Annaba,
Oran

Product Portfolio
Light duty (5-8.5 T)
Mitsubishi canter FE 71
Hino 300 Series

Medium duty (9 14
T)
Mitsubishi canter Benne
Hino 500 Series
Hyundai HD Series
Renault D, K, C
Volvo FE, FL
MAN TGM
Iveco Daily

Iveco medium Range


Daewoo Medium
tonnage

FAW Conventional Trucks


FAW Straight Trucks
DAF CF
Foton Container Trucks
Foton Dump Trucks

Heavy duty(16above T)

Mercedes Benz Actros

Mitsubishi canter FE 85
Hino 700 Series
Hyundai HD Series
Renault D, K, C
MAN TGS, CLA, TGX
Scania P, G, R
Iveco Heavy range
Daewoo Heavy Tonnage
Volvo FH,FMX
DAF XF
Foton Tanker Trucks
Foton Road Tractors
Foton Special Trucks

Porters Five Forces model

Country Number: 4

Name of the Country: Morocco


Location: North Western Part of Africa (North Zone)
GDP:
Total: 252 Billion $
Population:

Per Capita: 7,606$

33,848,242

Main Business: Mining, construction and manufacturing

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)

12,411

Number of units Produced(CV)

21,987

LD

MD

HD

Total(Trucks+
Buses)

1000

600

3300

8,700

Main Commercial Vehicle Brands:

Mercedes Benz

Hyundai Trucks

Iveco Trucks

Mitsubishi Fuso

Renault Trucks

Scania

Foton Motors

Volvo Trucks

DAF Trucks

Toyota Hino

MAN Trucks

Single Brand
Dealers:
Mercedes Benz

Location

Auto Nejma

Rabat,Casablanca,EL
Jadida,Agadir

Mitsubishi Fuso

Auto Hall Group

Dhakla, Agadir, El
Jadida, Casablanca,
Tanger

Single Brand
Dealers:
HINO Trucks
Toyota Direct
Sales

Location

Volvo Trucks
Direct Sales

Iveco Trucks

Tangier, Bernoussi,
Idoscar,
Fez, Bernoussi,
Berkane,
Kenitra, Al Mansour,
Marrakech
Agadir, Mecnes,
Casablanca, Kenit,
Tangier

Multi Brand
Dealers:
No Multi Brand
Dealer

Location

Single Brand
Dealers:

Location

Renault Trucks
Ets Benouanas

Renault Trucks Maroc


Score Auto
RT truck Centre
Agadir

Berrechid

Casablanca
Kenitra
Melloul

Atlas Vehicles
Industries
Brixi Nigassa
Ival Oran
Stracom
Eurl Karim
Ramdane
Akbou Auto
Douis Adel

DAF Motors
CFAO Motors

Foton Motors
Mecomar sa

Casablanca

MAN Trucks

Tlemcen
Oran,Agadir
Belabes
Larbaa,Birtouta

Sefamar

DZA
Setif

Agadir,Casablanca,Ra
bat

Casablanca

Scania
Motores ABC
Marruecos, S.A.RL.
IVAM
Direct Sales

Agadir
Marrakech
Agadir,
Casablanca,
Fes,
Laayoune,
Tanger

Hyundai
Direct Sales

Agadir, Safi,
Laayoune,
Casablanca,
Tanger, Fes

Casablanca

Prime Locations: Agadir, Casablanca, Fes, Rabat, Tangier, Marrakesh


Product Portfolio
Light duty (5-8.5 T)
Mitsubishi Series FE

Medium duty (9 14
T)
Mitsubishi Series FK

Heavy duty(16above T)
Mitsubishi Series FM, FV

Hino 300 Series

Mercedes Benz Atego

DAF LF

Hino 500 Series


Volvo FE, FL

Mercedes Benz
Axor,Actros
Mercedes Benz Econic,
Zetros
Hino 700 Series

Renault D, K, C

Volvo FM, FH, FMX

Iveco Daily

Renault D, K, C

Iveco medium Range

MAN TGS, TGX

DAF CF

Scania P, G, R

Foton Aumark

Iveco Heavy range

Hyundai HD45

DAF XF

Porters Five Forces model

Country Number: 5
Name of the Country: Tunisia
Location: Northern Part of Africa (North Zone)
GDP:
Total: 105Billion $
Population:
Main

Per Capita: 9,774$

10,982,754

Business:

Oil, phosphates, Agri-food


manufacturing, and tourism

products, car

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles) +


Pickup Trucks

13,800

Number of units Produced(CV)

1860

parts

LD

MD

HD

Total(Trucks+
Buses)

700

400

1400

3000

Main Commercial Vehicle Brands:

Mercedes Benz

Hyundai Trucks

Iveco Trucks

Foton Trucks

Renault Trucks

Scania

Isuzu Trucks

Volvo Trucks

DAF Trucks

Toyota Hino

MAN Trucks

Single Brand
Dealers:
Mercedes Benz
& Mitsubishi
Motors
Le Moteur

DTS Motors

Single Brand
Dealers:

Location

Location
Tunis

Super Garage

Sousse

Industries
Mcaniques
Maghrbines

Sfax

Tunisia, Maghreb

Volvo Trucks
Sayara Sfax
Sayara Sousse

Sfax
Sousse

Sayara Tunis

Tunis

Renault Trucks

Location

Single Brand
Dealers:

Location

Alpha International
Tunisie

Tunis

Tunis
Souk

The Motor
Company SA
STSM

Isuzu

Multi Brand
Dealers:
No Multi Brand
Dealers

Bizerte Motors

Bizerte

Ennakl Vhicules
Industriels
Zorgati Vehicules
Industriels

Tunis
Sousse

MAN Trucks

Scania Trucks
Ets Dalmas Et Cie

Iveco
Ste' Le Moteur Diesel
Italcar S.A.
Socit Tunisienne
SOTRADIES
Sfax Motors
Thabti Auto Services
DAF MOTORS
Societe de
l'Automobile Materiel
(SAM

Tunis
Tunis
Tunis
Sfax
Gabes
Tunis

FOTON TRUCKS
Sotufem/Atlas Auto

HYUNDAI
Soutudis

Tunis

Sousse

Prime Locations: Tunis, Sousse, Gabes, Bizerte, Sfax

Tunis

Product Portfolio
Light duty (5-8.5 T)
Hino 300 Series

Medium duty (9 14
T)
Mercedes Benz Atego

Isuzu N Series

Hino 500 Series

DAF LF Series

Isuzu F Series

Heavy duty(16above T)
Mercedes Benz
Axor,Actros
Mercedes Benz Econic,
Zetros
Hino 700 Series

Hyundai HD45

Isuzu C&E Series

Volvo FE, FL

Iveco Heavy range

Renault D, K, C

Volvo FM, FH, FMX

Iveco Daily

Renault D, K, C

Iveco medium Range

MAN TGS, TGX

DAF CF

Scania P, G, R

Foton Aumark

DAF XF

Porters Five Forces model

Country Number: 6
Name of the Country: Nigeria
Location: Western Part of Africa (West Zone)
GDP:
Total:

$1.109 trillion

Population:

Per Capita: 6,204$

174,507,539

Main Business: Crude Oil, Agriculture (Cocoa Beans), Services and


Mining

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles) +


Pickup Trucks

11,900

LD

MD

HD

Total(Trucks+
Buses)

600

400

2200

4000

Main Commercial Vehicle Brands:

Mercedes Benz

Foton Trucks

Iveco Trucks

Mitsubishi Fuso

Renault Trucks

Volkswagen Trucks

Isuzu Trucks

Volvo Trucks

TATA

Faw Trucks

MAN Trucks

Ashok Leyland

Single Brand Dealers:

Location

Mercedes Benz

M-B Automobile Services


Ltd
Tetralog Nigeria Ltd.

Lagos
Enugu

Isuzu Trucks
Koncept Autocentre Ltd.

Lagos

Volvo Trucks
SMT Nigeria

Lagos, Abuja,
Kano, Port
Harbor

DAF Trucks

Multi Brand
Dealers:

Cfao Motors
Nigeria(Mitsubishi
Fuso & DAF &
Iveco)
A.C Okocha Motors
8033209553
Al-Safa Int'l Ltd
8033115467
Cfao Motors Nigeria
01 - 7746102 / 01 7738333
Kaura Motors Ltd8033498599
Mansur Autos8033021385
Lead Autos
8098407676

AG
Leventis(Volkswage
n Trucks& Foton

Location

Lagos
Kaduna
Lagos
Kaduna
Sokoto
Kano

Lagos,
Abuja,Kano
, Port

Renault Trucks
Bukkehave Nigeria

Trucks&Eicher
Trucks)
+234 1 774 0844

harbor

Lagos

Man Trucks
SCOA Nigeria Plc

Lagos

TATA Trucks
Tata Africa Services (Nig)
Limited

Lagos

Viramsun Motors Limited

Victorian
Island
Kano,
Madiguri
Owerri

Simba Motors Limited


Kunoch Motors
Wise Master Builder
Consulting

Lagos

Ashok Leyland
Offshore Integrated N
Concessions
Sterling Motors Limited

Lagos
Lagos

FAW Trucks
LEE Group

Lagos, Kano,
Abuja, Port
Harcourt

Prime Location: Lagos, Kano, Port Harcourt, Kaduna


Product Portfolio
Light duty (5-8.5 T)
Mitsubishi Canter

Medium duty (9 14
T)
Mercedes Benz Atego

Isuzu N Series

Mitsubishi Fighter

Heavy duty(16above T)
Mercedes Benz
Axor,Actros
Mercedes Benz Zetros

DAF LF

Isuzu FSeries

Isuzu C&E Series

TATA SK407, LPT407,


LPT709

Volvo FE, FL

Iveco Heavy range

Ashok Leyland Partner

Renault D, K, C

Volvo FM, FH, FMX

Foton Light Duty Trucks

Iveco Daily

Renault D, K, C

Iveco medium Range

MAN TGS, TGX

DAF CF

DAF XF

Volkswagen Workers
Trucks
Ashok Leyland 8014

TATA 4*4 Trucks

FAW Conventional Trucks

Ashok Leyland
9016,1718
Foton Heavy range

FAW Straight Trucks

TATA LPT
2523,LPT1618,LPK1618,L
PK2516

Porters Five Forces model

Country Number: 7
Name of the Country: Ghana
Location: Western Part of Africa (West Zone)
GDP:
Total:

Per Capita: 4,129$

108.259 billion

Population:

27,000,000

Main Business: Services, Industry and agriculture


LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)


+ Pickup Trucks

6,100

LD

Total(Trucks+
Buses)

MD

HD

800

400

1400

3000

Main Commercial Vehicle Brands:

Mercedes Benz

Foton Trucks

Iveco Trucks

Mitsubishi Fuso

Renault Trucks

Scania

Isuzu Trucks

Volvo Trucks

TATA

DAF Trucks

MAN Trucks

Ashok Leyland

Single Brand Dealers:

Location

Isuzu Trucks

Hyundai

Multi Brand
Dealers:

Cfao Motors
Ghana(Mitsubishi
Fuso & DAF) +233 31

Accra,
Kumasi,
Takoradi

Silver Star Auto Ltd


(Mercedes Benz&
Foton)

Accra, Tema

202 3571

African Motors Ghana

Accra,
Kumasi,
Takoradi

Location

+233 302 768849

http://silverstar.com.g
h/getattachment/25e4
eed6-a638-46f3-a72686583a0f2e0f/Accra.a
spx
Volvo Trucks

SMT Group
Renault Trucks
SSP Group

Modern Auto
Services(TATA&
Foton)
T 0302 224316
T 0302 234447
T 0302 234449
M 024 4334274
M 020 3300761
E sales@modernautoservic
es.com

Accra, Tarkwa

Tema,
Kumasi

Accra,Takora
di,Kumasi,Ta
male

MAN Trucks

MBG Ltd. / MAN & Bosch


Services

Scania Trucks
Direct Sales
Iveco

Tainik Ghana Ltd

TATA

Tata Africa Holdings


(Ghana) Ltd

Ashok Leyland

Stallion Leyland Motor


Industries
Rana Motors

Accra

Accra
Tema

Tema

Accra
Accra

Prime Locations: Accra, Tema, Kumasi, Takoradi

Product Portfolio
Light duty (5-8.5 T)

Isuzu N Series

Medium duty (9 14
T)
Mercedes Benz Atego,
Arocs
Mitsubishi Fighter

Heavy duty(16above T)
Mercedes Benz Antos,
Axor, Actros, Econic

DAF LF

Isuzu FSeries

Isuzu C&E Series

Foton Light range

DAF CF

DAF XF

Foton Medium range

Foton Heavy range

Mitsubishi Canter

Volvo FE, FL

Iveco Heavy range

Renault D, K, C

Volvo FM, FH, FMX

Iveco Daily

Renault D, K, C

Iveco medium Range

MAN TGS, TGX

Ashok Leyland 8014

Scania P, G, R

TATA SK407, SFC407,


LPT713
TATA LPT715, LPT809,
LPTA713
TATA LPT709, LPK713

Ashok Leyland
9016,1718

TATA
LPT913,LPT1116,1518
TATA LPT1513,LPT1918
TATA LPT 2523,LPTA1623
TATA K5MVF,K5DEF,K7CEF
TATA V3TVF,V3TXF,M2SEF
PRIMA 2528,2538,4028,
PRIMA 4038,4938

Porters Five Forces model

Country Number: 8
Name of the Country: Ivory Coast
Location: Western Part of Africa (West Zone)
GDP:
Total:

Per Capita: 1,938$

$48 billion

Population:

23,919,000

Main Business: Services, Industry and agriculture (Cocoa Beans)


LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles) +


Pickup Trucks

2,100

LD

MD

HD

Total(Trucks+
Buses)

500

100

200

930

Main Commercial Vehicle Brands:

Mercedes Benz

Foton Trucks

Iveco Trucks

Mitsubishi Fuso

Renault Trucks

Hyundai

JAC Trucks

Volvo Trucks

DAF Trucks

MAN Trucks

Single Brand Dealers:

Location

Multi Brand
Dealers:

Location

Mercedes Benz

Star Auto SA

Volvo Trucks
SMT Group

CFAO Motors

Abidjan,Bouak

(+225) 21 75 19 00
(225) 21 75 18 00
(225) 21 75 15 00
(225) 31 65 61 66
(225) 36 85 12 18
(225) 34 79 21 24

Yamoussoukro

Semag
Matforce(MAN &
Eicher Trucks)

Abidjan

Tractafric
Motors(JAC&
Hyundai)

Abidjan

(Mitsubishi Fuso, e, San Pedro


DAF)
Diesel,

Abidjan

+225 21 75 88 90

Abidjan

courrier@sdaci.net
+225 21 750 300

Renault Trucks
SOCIDA
Iveco

Abidjan

Fenie Brossette

Abidjan

Foton Daimler
Africa Trucks

Abidjan

Prime Location: Abidjan, San Pedro, Yamoussoukro

Product Portfolio
Light duty (5-8.5 T)
Mitsubishi Canter

DAF LF

Medium duty (9 14
T)

Heavy duty(16above T)

Mitsubishi Fighter

DAF XF

Mercedes Benz Atego

Mercedes Benz Axor,


Actros

JAC HFC1035L, 1035K,


1030k,
1048K,
Foton Light range

DAF CF

Iveco Heavy range

Volvo FE, FL

Volvo FM, FH, FMX

Renault D, K, C

Renault D, K, C

Iveco Daily

MAN TGS, TGX

Iveco medium Range

Hyundai HD Series

Hyundai HD Series

JAC HFC 1131KR1,


4183K3R1, 3251, 4253
Foton Heavy range

JAC HFC 1063K,


1083KR1
Foton Medium range

Porters Five Forces model

Country Number: 9
Name of the Country: Angola
Location: Centre-west part of Africa (Central Zone)
GDP:
Total:

Per Capita: 6,484$

$139.059 billion

Population:

24,383,301

Main Business:
Petroleum, uranium, diamonds,
gold, bauxite, iron
ore,
phosphates, feldspar, metal
products, fish
processing, food
processing, brewing, tobacco products, sugar, textiles, commercial ship repair

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)


Pickup Trucks

11,700

LD

MD

HD

Total(Trucks+
Buses)

650

1300

3100

5550

Main Commercial Vehicle Brands:

Mercedes Benz

Scania Trucks

Iveco Trucks

TATA

Mitsubishi Fuso

Renault Trucks

Hyundai

Ashok Leyland

Isuzu Trucks

Volvo Trucks

Faw Trucks

Hino Trucks

MAN Trucks

DAF Trucks

Single Brand
Dealers:
Mercedes Benz&

Location

Multi Brand
Dealers:
No Multi Brand

Location

Mitsubishi Fuso

Comauto - Comrcio
de Automveis,
S.A.R.L.

Luanda

ASIAFRICA
COMERCIAL, LDA

Luanda

Single Brand
Dealers:
Hino Trucks
Direct Sales

Location

Megauto
Ajesf
Monte Car Service

Lubango
Lunda Sul
Huambo

Logos Equipment
Organisations Framita

Cabinda
Benguela

Isuzu Trucks

Volvo Trucks
AUTO SUECO

Renault trucks

TDA - COMERCIO E
INDUSTRIA LDA.

DAF Trucks
Evicar Angola

Lobito,Viana,Tina
Park

Dealer

Single Brand
Dealers:
MAN Trucks
SHA-Sociedade
Hispnica de
Automveis

Scania Trucks

Angolauto Comrcio
de Automveis S.A.

Luanda

Luanda

Ashok Leyland

Symtec FCZO

Luanda

Luanda

TATA Trucks
Campotec LDA

Lubango, Lobito,
Malange,
Lucapa, Mulemba

Location

Luanda

FAW Trucks
FUHUA Motors

Luanda

Luanda

Prime Locations: Luanda, Lobito, Huambo, Lubango, Malanje

Product Portfolio
Light duty (5-8.5 T)

Medium duty (9 14
T)

Heavy duty(16above T)

Isuzu N Series

Isuzu F Series

Isuzu C&E Series

Hino 300 Series

Hyundai HD series

Hino 700 Series

Volvo FE, FL

Iveco Heavy range

Renault D, K, C

Volvo FM, FH, FMX

Mitsubishi Canter

Hino 500 series

Mercedes Benz Actros

Iveco Daily

Renault D, K, C

Iveco medium Range

MAN TGS, TGX

Ashok Leyland 8014

Scania P, G, R

TATA SK407, SFC407,


LPT713

DAF CF

Ashok Leyland
9016,1718
Hyundai HD series

FAW Conventional Trucks

DAF XF

FAW Straight Trucks

TATA LPT 2523,LPT1618

Porters Five Forces model

Country Number: 10
Name of the Country: Democratic Republic of Congo
Location: Central part of Africa (Central Zone)
GDP:
Total:

Per Capita: 702$

$55.731 billion

Population:

77,433,744

Main Business:
Mining (copper, cobalt, gold, diamonds, cotton, zinc, tin, tungsten), mineral
processing, consumer products (including textiles, plastics, footwear,
cigarettes, processed foods, beverages), metal products, lumber, cement,
commercial ship repair

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)


Pickup Trucks

900

LD

MD

HD

Total(Trucks+
Buses)

100

40

300

600

Main Commercial Vehicle Brands:

Mercedes Benz

JAC Trucks

Mitsubishi Fuso

Renault Trucks

Isuzu Trucks

Volvo Trucks

TATA

Iveco Trucks

Single Brand
Dealers:
Mercedes Benz&
Mitsubishi Fuso

Location

Tractafric Motors
Katanga Motors

Kinshasa
Lubumbashi

Isuzu Motors
ARNO
Modern Auto Company

Lubumbashi
Kinhasa

Volvo Trucks
SMT Congo
Renault Trucks
CFAO Motors
Iveco
ITAL MOTORS s.p.r.l.
TATA Motors
Zahira S.P.L.R.

Kinshasa
Lubumbashi
Kinshasa
Lubumbashi
Kinshasa
Lubumbashi
Kinshasa
Lubumbashi

Hyundai

Multi Brand
Dealers:

Location

Gombe
JAC Trucks
AMT Motors

Kinshasa

Hyundai
Central Motors

Kinshasa

Prime Locations: Kinhasa, Lubumbashi

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)

Mitsubishi FE/FG

Mitsubishi FA/FI, FH, Fighter

Isuzu N Series

Mitsubishi FK, FM

Isuzu C&E Series

JAC HFC1035L,
1035K, 1030k,
1048K

Mercedes Benz Atego

Iveco Heavy range

Isuzu F Series

Volvo FM, FH, FMX

Volvo FE, FL

Renault D, K, C

Renault D, K, C

Hyundai HD Range

Iveco Daily

JAC HFC 1131KR1,


4183K3R1, 3251, 4253

Iveco medium Range


Hyundai HD Range
JAC HFC 1063K, 1083KR1
TATA LPT
613,2523,LPT1618,LPK1618,L
PK2516

Porters Five Forces model

Heavy duty(16above T)

Mercedes Benz Actros

TATA LPT
2523,LPT1618,LPK1618,L
PK2516

Country Number: 11
Name of the Country: Cameroon
Location: Central part of Africa (Central Zone)
GDP:
Total:

Per Capita: 2,981$

$67.225 billion

Population:

22,534,532

Main Business:
Petroleum production and refining, aluminum production, food processing,
light consumer goods, textiles, lumber, ship repair

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles) +


Pickup Trucks

2,100

LD

MD

HD

Total(Trucks+
Buses)

120

160

900

1200

Main Commercial Vehicle Brands:

Mercedes Benz

JAC Trucks

Hyundai

Mitsubishi Fuso

Renault Trucks

FAW

Isuzu Trucks

Volvo Trucks

Foton

MAN

Iveco Trucks

Single Brand
Dealers:
Volvo Trucks

Location

Multi Brand
Dealers:

Tractafric Motors

Location
Douala,

SMT Cameroon

Douala

Cameroon(Mercedes
Benz, Mitsubishi
Fuso, Hyundai, JAC)
(+237) 33 37 90 83
Email : tractafricmotors@
sho-cameroun.cm
(+237) 22 30 28 06
Email : tractafricmotors@
sho-cameroun.cm

Yaounde,
N'gaoundere

CFAO(Renault&Iv
eco)

Douala,
Yaounde,
N'gaoundere,
Bertoua,
Joffre, Garoua

+237 33 42 91
42 / 33 42 01 48

MAN Trucks
SACAM SARL

Douala

FAW
Aric Motors

Douala

Foton
Western Auto LLC

Douala

Prime Location: Doula, Yaounde, N Gaoundere, Garoua

Product Portfolio
Light duty (5-8.5 T)
Mitsubishi FE/FG
Isuzu N Series

JAC HFC1035L, 1035K,


1030k, 1048K
Foton Light Range

Medium duty (9 14
T)
Mitsubishi FA/FI, FH,
Fighter
Mitsubishi FK, FM

Heavy duty(16above T)

Mercedes Benz Actros


Isuzu C&E Series

Mercedes Benz Atego

Iveco Heavy range

Isuzu F Series

Volvo FM, FH, FMX

Volvo FE, FL

Renault D, K, C

Renault D, K, C

Hyundai HD Range

Iveco Daily

JAC HFC 1131KR1,


4183K3R1, 3251, 4253

Iveco medium Range

MAN TGS, TGX

Hyundai HD Range

Foton Heavy range

JAC HFC 1063K,


1083KR1
MAN TGM

FAW Conventional Trucks


FAW Straight Trucks

Foton Medium range

Porters Five Forces model

Country Number: 12
Name of the Country: Kenya
Location: Eastern part of Africa (East Zone)
GDP:
Total:

$134.711 billion

Per Capita: 3,138$

Population:

45,010,056

Main Business:
Small-scale consumer goods (plastic, furniture, batteries, textiles, clothing,
soap, cigarettes, flour), agricultural products, horticulture, oil refining;
aluminum, steel, lead; cement, commercial ship repair, tourism

LEFT/RIGHT Hand Wheel Drive

RIGHT

Number of Units Sold(Commercial Vehicles) +


Pickup Trucks

10,500

LD

MD

HD

Total(Trucks+
Buses)

900

1900

1800

6550

Main Commercial Vehicle Brands:

Mercedes Benz

UD Trucks

Iveco Trucks

FAW Motors

Mitsubishi Fuso

Renault Trucks

Scania

DAF Trucks

Isuzu

Volvo Trucks

TATA

Foton Motors

Toyota Hino

MAN Trucks

Ashok Leyland

Hyundai Trucks

Single Brand
Dealers:
Mercedes Benz

Location

CFAO Motors(DT

Nairobi, Kisumu,

Multi Brand
Dealers:
Esso Motors

(FUSO, HINO)
+254 41 2313670

Location
Nanyuki

Dobie)

Mombasa,
Nakuru, Eldoret
Nyeri Motors

(FUSO, HINO)

Nyeri

nyeri@kenindia.com

Mitsubishi Fuso

+254 (061) 2030085

Simba Colt Services

Nairobi,
Mombasa, Kisumu

Crater Automobiles
Multiline Motors Ltd

Nairobi
Nairobi

Westfield
Motors(HINO
&TATA)
westfldk@africaonlin
e.co.ke
westfield.motors@ya
hoo.com
lusigi@gmail.com

Nairobi

CMC Motors(UD&
Eicher& MAN)

Nairobi,
Mombasa,
Nakuru,
Eldoret,
Kisumu

Heavy Vehicles and


Plant Supplies
Limited

Nairobi

+254 722509868/9
+254 734651582
Automobile Warehouse

Nakuru

(Renault
Trucks,Mercedes
trucks,Volvo
Trucks,MAN)

Isuzu Trucks
General Motors East
Africa Ltd
Hino Trucks

Bhogals Autoworld Ltd


Ericho Toyota
Kisumu Toyota

Mombasa Toyota
Single Brand
Dealers:
Volvo Trucks
Auto Sueco

MAN
RT East Africa Ltd

020 4970170 / 020


4970000
info@hvpskenya.com

Nairobi

Nakuru
Kericho
Kisumu
Mombasa
Location
Nairobi

Single Brand
Dealers:
Ashok Leyland
Ashok Leyland
Kenya

Truckmart East Africa


Limited

Nairobi

FAW Trucks

Trans Africa Motors

Location
Nairobi
Nairobi

Nairobi

Scania
Direct Sales
IVECO

Nairobi,
Mombasa

Urysia Group

Nairobi

TATA
Tata Africa(Kenya)
Holdings Ltd.

Nairobi

Hyundai
CFAO (CICA Motors)

Mombasa
JAC Trucks
Avic-JAC

Nairobi

Foton Motors
Direct Sales

Nairobi

Nairobi

Prime Locations: Nairobi, Kisumu, Mombasa, Nakuru, Eldoret

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)

Mitsubishi FE/FG

Mitsubishi FA/FI, FH, Fighter

Isuzu N Series

Mitsubishi FK, FM

Mercedes Benz Actros,


Axor
Isuzu C&E Series

DAF LF

Mercedes Benz Atego

Iveco Heavy range

Foton Light Range

Isuzu F Series

Volvo FM, FH, FMX

Hino 300

Volvo FE, FL

Renault D, K, C

Renault D, K, C

Hyundai HD Range

Iveco Daily

DAF XF

Iveco medium Range

MAN TGS, TGX

Hyundai HD Range

Foton Heavy range

DAF CF

UD Quon CW,GW,GK

MAN TGM

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

FAW Conventional Trucks


FAW Straight Trucks

Foton Medium range


UD 60B, 80D, 85D, 90C,

Heavy duty(16above T)

TATA LPT
2523,LPT1618,LPK1618,L
PK2516

Ashok Leyland
9016,1718

TATA K5MVF,K5DEF,K7CEF

UD 95B,100B

TATA V3TVF,V3TXF,M2SEF

TATA LPT
PRIMA 2528,2538,4028,
613,2523,LPT1618,LPK1618,L
PK2516
Ashok Leyland 9016,1718
PRIMA 4038,4938

Hino 500

Scania P, G, R
Hino 700

Porters Five Forces model

Country Number: 13
Name of the Country: Ethiopia

Location: Eastern part of Africa (East Zone)


GDP:
Total:

Per Capita: 1,455$

$132 billion

Population:

90,076,012

Main Business:
Food processing, beverages, textiles, leather, chemicals,
metals processing, cement, military equipment

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles) +


Pickup Trucks

N/A

500

2920

300

2000

Main Commercial Vehicle Brands:

Mercedes Benz

UD Trucks

FAW Motors

Mitsubishi Fuso

Renault Trucks

Scania

Isuzu

TATA

Hyundai Trucks

MAN Trucks

Single Brand
Dealers:
Mercedes Benz

Location

Multi Brand
Dealers:

Nyala Motors(UD
Trucks, Eicher)

Awassa,
DireDawa,
BahirDar, Mekelle,
Addis Ababa

Single Brand
Dealers:

Location

+251 11 661 2711

Orbis Trading &


Technical Center

Mitsubishi Fuso

Ethio-Nippon Technical
Company S.Co.

Single Brand
Dealers:

Location

Addis Ababa

Addis Ababa
Location

Isuzu Trucks

National Motors
Corporation

Renault Trucks
AfriTrac PLC

MAN Trucks

Kaleb services Farmers


House Plc.

Addis Ababa

Addis Ababa

Addis Ababa

Scania

Maru Metal Industry


Plc

TATA

M/s Paul Ries &


Sons(Ethiopia) Ltd

FAW Trucks

Belayab Enterprises
Plc

HYUNDAI

Marathon Motor
Engineering, Plc

Addis Ababa

Addis Ababa

Addis Ababa

Addis Ababa

Prime Locations: Awassa, DireDawa, BahirDar, Mekelle, Addis Ababa

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)

Mitsubishi FE/FG

Mitsubishi FA/FI, FH, Fighter

Isuzu N Series

Mitsubishi FK, FM

Mercedes Benz Actros,


Axor
Isuzu C&E Series

Mercedes Benz Atego

Iveco Heavy range

Isuzu F Series

Volvo FM, FH, FMX

Volvo FE, FL

Renault D, K, C

Renault D, K, C

Hyundai HD Range

MAN TGM

UD Quon CW,GW,GK

FAW Conventional Trucks

MAN TGS, TGX

Hyundai HD Range

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

TATA SK407, SFC407, LPT713


TATA LPT715, LPT809,
LPTA713
TATA LPT709, LPK713

Heavy duty(16above T)

TATA LPT
2523,LPT1618,LPK1618,L
PK2516

Porters Five Forces model

Country Number: 14
Name of the Country: Tanzania
Location: Eastern part of Africa (East Zone)
GDP:
Total:

$86.4 billion

Population:

Per Capita: 1,813$

47.4 million

Main Business:
Agriculture, mining and quarrying, manufacturing, electricity and natural gas,
water supply, and construction

LEFT/RIGHT Hand Wheel Drive

RIGHT

Number of Units Sold(Commercial Vehicles)


+Pickup Trucks

4,800

LD

MD

HD

Total(Trucks+
Buses)

350

100

400

1450

Main Commercial Vehicle Brands:

Mercedes Benz

UD Trucks

FAW Motors

Mitsubishi Fuso

Iveco

Scania

Hino Trucks

Volvo Trucks

TATA

Hyundai Trucks

MAN Trucks

Ashok Leyland

Single Brand
Dealers:
Mercedes Benz

Location

Multi Brand
Dealers:

Hughes Motors
Tanzania Ltd(UD
Trucks, MAN
Trucks)

Foton Trucks

Location
Dar es
Salaam

+255 27 255 3682


+255 27 255 3683

CFAO(DT Dobie)
Single Brand
Dealers:
Mitsubishi Fuso
Diamond Motors Ltd

Dar es Salaam

Location

Dar es Salaam

Hino Trucks

Direct Sales

Dar es Salaam,
Arusha, Tanga

Single Brand
Dealers:
HYUNDAI
Direct Sales

Location

Dar es
Salaam,
tanga,
Arusha,
Mwanza,
Kigomo,
Mbeya,
Mtwara,
Dodomo,
Bukoba

Action Auto Garage


Budda Auto Works

Dodoma
Zanzibar

Mistry Garage

Matwara

Volvo Trucks
Auto Sueco

Dar es Salaam

Scania

Direct Sales

Incar Tanzania Ltd

Dar es
Salaam,
Arusha

TATA

Tata Africa Holdings


(Tanzania)

Ashok Leyland

Motorrama (T) Ltd,

Dar es Salaam,

Dar es
Salaam
Dar es
Salaam

Arusha, Tanga,
Mbeya, Mwanza

FOTON TRUCKS
Foton Motors(Tanzania)
Limited

Iveco Trucks

Dar es Salaam

FAW Trucks
JIEFANG Motors (T)
Ltd.
GF
Trucks/Equipment
Limited.

Dar es
Salaam
Dar es
Salaam

Prime Locations: Dar es Salaam, tanga, Arusha, Mwanza, Kigomo,

Mbeya, Mtwara, Dodomo, Bukoba

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)

Heavy duty(16above T)

Mitsubishi FE/FG

Mercedes Benz Atego

Hino 300 Series

Mitsubishi FA/FI, FH, Fighter

Mercedes Benz Actros

Ashok Leyland Dost

Mitsubishi FK, FM

Mitsubishi FP/FV

Ashok Leyland Partner

Hino 500 Series

Mitsubishi FJ, FO, FZ

Ashok Leyland 8014

UD 60B, 80D, 85D, 90C,

Hino 700 Series

UD 95B,100B

UD Quon CW,GW,GK

Volvo FE, FL
MAN TGM

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

TATA SK407, SFC407, LPT713

Volvo FH,FMX,FM

TATA LPT715, LPT809,


LPTA713

Renault D, K, C

Mercedes Benz Axor

TATA LPT709, LPK713

MAN TGS, CLA, TGX

Ashok Leyland912, 9016

Scania P, G, R

Iveco Medium range

Iveco Heavy Range

FAW Conventional Trucks


FAW Straight Trucks

TATA
LPT913,LPT1116,1518
TATA LPT1513,LPT1918

Hyundai HD Range

TATA LPT 2523,LPTA1623


PRIMA 2528,2538,4028,
PRIMA 4038,4938
Ashok
Leyland1612,1613,1618
FAW Dump trucks

Porters Five Forces model

Country Number: 15
Name of the Country: Uganda
Location: Eastern part of Africa (East Zone)
GDP:
Total:

Per Capita: 1,414$

$50.439 billion

Population:

37,873,253

Main Business:
Agriculture, sugar, brewing, tobacco, cotton textiles; cement, steel production

LEFT/RIGHT Hand Wheel Drive

RIGHT

Number of Units Sold(Commercial Vehicles)


+ Pickup Trucks

1,900

LD

MD

HD

Total(Trucks+
Buses)

150

50

300

580

Main Commercial Vehicle Brands:

Mercedes Benz

UD Trucks

Mitsubishi Fuso

Scania

Isuzu

Renault Trucks

Volvo Trucks

TATA

MAN Trucks

Single Brand
Dealers:
Mercedes Benz
and Mitsubishi
Fuso

Location

Multi Brand
Dealers:

Cooper Motor
Corporation(UD
Trucks & Eicher
motors)

Location
Kampala

006 (414) 286780/4

Spear Motors Limited Nakawa


Mitsubishi Fuso
Single Brand
Dealers:
Diamond motors

Location
Kampala

ISUZU
AFRICAN MOTORS &
MACHINERY LTD.

Kampala

Volvo trucks
Auto Sueco
Renault Trucks

Kampala

Single Brand
Dealers:
TATA
TATA Uganda
Limited
Spares And
Service

Location
Kampala

St. Joseph's Garage

Gulu

Motorcare
Nmk Auto
Engineering
Spares
Pacific Prestige

Hoima
Mukono

Masindi
Arua
Iganga

Victoria Motors Limited

Kampala

Mwaka Joseph
Fuch's Auto
Jayant Bhai Patel

MAN Trucks
PVJ Fleet Management
Limited

Kampala

Scania
Skenya Motors
(Uganda) Limited

Gulu

Kampala

Prime Locations: Kampala, Nakawa

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi FE/FG

Medium duty (9 14 T)
Mitsubishi FA/FI, FH, Fighter

Heavy duty(16above T)

Mercedes Benz Actros,

Axor
Isuzu N Series

Mitsubishi FK, FM

Isuzu C&E Series

Mercedes Benz Atego


Isuzu F Series

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

Volvo FE, FL

Renault D, K, C

Renault D, K, C

Hyundai HD Range

MAN TGM

UD Quon CW,GW,GK

TATA SK407, SFC407, LPT713

MAN TGS, TGX

TATA LPT715, LPT809,


LPTA713
TATA LPT709, LPK713

Volvo FM, FH, FMX


Scania P, G, R
TATA
LPT913,LPT1116,1518
TATA LPT1513,LPT1918
TATA LPT 2523,LPTA1623

Porters Five Forces model

Country Number: 16
Name of the Country: Zambia
Location: Eastern part of Africa (East Zone)
GDP:
Total:

Per Capita: 4,113$

$61.786 billion

Population:

14,309,466

Main Business:
Copper mining and processing, construction, foodstuffs, beverages,
chemicals, textiles, fertilizer, and horticulture

LEFT/RIGHT Hand Wheel Drive

RIGHT

Number of Units Sold(Commercial Vehicles) +


Pickup trucks

2,000

LD

MD

HD

Total(Trucks+
Buses)

250

100

500

930

Main Commercial Vehicle Brands:

Mercedes Benz

UD Trucks

Isuzu

FAW Trucks

Mitsubishi Fuso

Scania

Freightliner

Foton trucks

Iveco Trucks

Volvo Trucks

Western Star

Hyundai Trucks

TATA

MAN Trucks

Ashok Leyland

Single Brand
Dealers:
Mercedes Benz,
Mitsubishi Fuso,
Freightliner
&Western Star
Southern Cross
motors
Isuzu
Action Auto

UD Trucks
CFAO Motors Zambia

Volvo trucks

Piper Investments
Zambia

MAN Trucks

Turnpan Zambia

Scania Trucks

Hazida Motors Ltd

IVECO

CRAFTOR TRUCK
CENTRE

TATA
TATA Zambia
Ashok Leyland

M/S INBOND ZAMBIA


LTD

FAW Trucks

MA-MA AFRICA

Foton Trucks
Delta Auto and
Equipment Ltd

Hyundai

Yeti Motors

Location

Multi Brand
Dealers:
No Multi Brand
Dealers

Lusaka, Kitwe

Lusaka
Lusaka, Kitwe,
Livingstone
Ndola

Kitwe
Lusaka, Kitwe
Ndola

Ndola
Lusaka

Kitwe
Lusaka

Lusaka

Prime Locations: Lusaka, Kitwe, Ndola, Livingstone

Product Portfolio

Location

Light duty (5-8.5


T)

Medium duty (9 14 T)

Heavy duty(16above T)

Mitsubishi FE/FG

Mercedes Benz Atego

Isuzu N series

Mitsubishi FA/FI, FH, Fighter

Mercedes Benz Actros

Ashok Leyland 8014

Mitsubishi FK, FM

Mitsubishi FP/FV

Isuzu F Series

Mitsubishi FJ, FO, FZ

UD 60B, 80D, 85D, 90C,

Isuzu C&E Series

UD 95B,100B

UD Quon CW,GW,GK

Volvo FE, FL
MAN TGM

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

TATA SK407, SFC407, LPT713

Volvo FH,FMX,FM

TATA LPT715, LPT809,


LPTA713
TATA LPT709, LPK713

Renault D, K, C

Ashok Leyland912, 9016

Scania P, G, R

Iveco Medium range

Iveco Heavy Range

FAW Conventional Trucks


FAW Straight Trucks

TATA
LPT913,LPT1116,1518
TATA LPT1513,LPT1918

Hyundai HD Range

TATA LPT 2523,LPTA1623

Mercedes Benz Axor

MAN TGS, CLA, TGX

PRIMA 2528,2538,4028,
PRIMA 4038,4938
Ashok
Leyland1612,1613,1618
FAW Dump trucks

Porters Five Forces model

Country Number: 17
Name of the Country: Mozambique
Location: South Eastern part of Africa (East Zone)
GDP:
Total:

$26.257 billion

Per Capita: 1,169$

Population:

23,929,708

Main Business:
Aluminum, coal, petroleum products, chemicals (fertilizer,
soap, paints), cement, asbestos, glass, textiles, tobacco, food processing,
beverages

LEFT/RIGHT Hand Wheel Drive

RIGHT

Number of Units Sold(Commercial Vehicles) +


Pickup trucks

N/A

LD

MD

HD

Total(Trucks+
Buses)

150

70

350

690

Main Commercial Vehicle Brands:

Mercedes Benz

UD Trucks

Isuzu Trucks

Mitsubishi Fuso

JAC Trucks

Hino Trucks

Iveco Trucks

Volvo Trucks

Renault Trucks

TATA

MAN Trucks

Ashok Leyland

Single Brand
Dealers:
Mitsubishi Fuso

Location

Multi Brand
Dealers:

Entreposto Auto

(Mercedes
Benz, Isuzu
Trucks, Hino
motors)

Tel. 808 500 115


info.entreposto@en
treposto.pt

Location
Maputo,
Chokwe,
Edge,
Chimoio,
Tete,
Quelimane,
Na mpula,
Pemba,
Lichinga

TECNICA INDUSTRIAL
S.A.R.L.

UD & Renault
Trucks
Motorcare
Volvo Trucks
Auto Sueco
MAN Trucks

Cargest Comercio
Automovel LDA

IVECO

Ronil LDA

TATA Motors
Tata Motors
Mozambique

Ashok Leyland

Paramount Auto
Commercial Service
LDA

JAC Trucks
Direct Sales

Maputo, Niassa,
Pemba, Beira
Maputo
Maputo
Maputo

Maputo, Beira

Maputo

Maputo

Maputo

Prime Locations: Maputo, Beira, Pemba, Nampula, Lichinga, Chimoio

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)

Heavy duty(16above T)

Mitsubishi FE/FG

Mitsubishi FA/FI, FH, Fighter

Isuzu N Series

Mitsubishi FK, FM

Mercedes Benz Actros,


Axor
Isuzu C&E Series

Hino 300

Mercedes Benz Atego

Iveco Heavy range

Isuzu F Series

Volvo FM, FH, FMX

Volvo FE, FL

Renault D, K, C

Renault D, K, C

Hino 700

Iveco Daily

MAN TGS, TGX

Iveco medium Range

TATA LPT

2523,LPT1618,LPK1618,L
PK2516

MAN TGM
TATA LPT
613,2523,LPT1618,LPK1618,L
PK2516

Ashok Leyland
9016,1718

Ashok Leyland 9016,1718


Hino 500

Porters Five Forces model

Country Number: 18
Name of the Country: Zimbabwe
Location: South Eastern part of Africa (East Zone)
GDP:
Total:

US$27.134 billion

Population:

Per Capita: 2,046$

12,973,808

Main Business:
Mining (coal, gold, platinum, copper, nickel, tin, clay, numerous metallic and
non-metallic ores), steel; woodproducts, cement, chemicals,
fertilizer, clothing and footwear, foodstuffs, beverages

LEFT/RIGHT Hand Wheel Drive

RIGHT

Number of Units Sold(Commercial Vehicles)


+Pickup Trucks

1,700

Number of Units Produced(CV)

829

LD

MD

HD

Total(Trucks+
Buses)

200

150

400

860

Main Commercial Vehicle Brands:

Mercedes Benz

UD Trucks

Isuzu Trucks

Freightliner

Mitsubishi Fuso

Faw Trucks

Scania Trucks

Foton Trucks

Iveco Trucks

Volvo Trucks

Renault Trucks

DAF trucks

TATA

MAN Trucks

Ashok Leyland

Hyundai Trucks

Single Brand
Dealers:
Mercedes Benz&
Mitsubishi Fuso&
Freightliner
Zimoco Motors
Isuzu Trucks
Auto World
UD Trucks
Duly Trucks

Volvo Trucks

Menwood Training
Zimbabwe
Sadie Motors
Zimbabwe

Renault Trucks

TYCO INTERNATIONAL
ZIMBABWE

MAN Trucks

Harare Truck & Bus

Location

Harare

Harare, Bulawayo
Harare
Harare
Harare

Harare

Harare

Multi Brand
Dealers:
Western Auto
LLC(Foton Motors)
+971 4 297 7788(Dubai)

Location
Harare

Scania Trucks

Scanlink Pvt Limited

IVECO

Bain Iveco

TATA Motors

Blackwood Hodge
Zimbabwe

FAW Motors

Mass Breed
Investments zimbabwe
Kincraw Trading Pvt
Limited

DAF Motors
Swiss Motors
Hyundai

ADI Ltd Agency


Clover Leaf Motors
ADI Borrowdale

Harare, Bulawayo

Harare
Harare, Kadoma

Harare
Harare

Harare,
Bulawayo
Harare
Bulawayo
Harare

Prime Locations: Harare, Bulawayo, Kadoma

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)

Heavy duty(16above T)

Mitsubishi Canter

Mercedes Benz Atego

Mitsubishi FE/FG

Mitsubishi FA/FI, FH, Fighter

Mercedes Benz Actros

Isuzu N Series

Mitsubishi FK, FM

Mitsubishi Super Great

Ashok Leyland Partner

Freightliner M2 106, M2 116

Mitsubishi FP/FV

Ashok Leyland 8014

Isuzu F Series

Mitsubishi FJ, FO, FZ

DAF LF

UD 60B, 80D, 85D, 90C,

Freightliner 108SD,112SD

UD 95B,100B

Freightliner 114SD

Volvo FE, FL

Isuzu C&E Series

Renault D, K, C

UD Quon CW,GW,GK

MAN TGM

UD Quester
CDE,CGE,CWE

Mercedes Benz Axor

Iveco Daily

UD Quester GKE,GWE

TATA SK407, SFC407, LPT713

Volvo FH,FMX,FM

TATA LPT715, LPT809,


LPTA713
TATA LPT709, LPK713

Renault D, K, C

Ashok Leyland912, 9016

Scania P, G, R

Ashok Leyland Stallion

Iveco Euro Cargo

Ashok Leyland Ecomet1112

Iveco New Stralis Hi-Way

Ashok Leyland comet

Iveco New Trakker

FAW Conventional Trucks

Iveco Astra

FAW Straight Trucks


DAF CF

TATA
LPT913,LPT1116,1518
TATA LPT1513,LPT1918

Hyundai HD Range

TATA LPT 2523,LPTA1623

MAN TGS, CLA, TGX

PRIMA 2528,2538,4028,
PRIMA 4038,4938
Ashok
Leyland1612,1613,1618
FAW Dump trucks
DAF XF

Porters Five Forces model

Country Number: 19
Name of the Country: Mauritius
Location: Indian Ocean (East Zone)
GDP:
Total:

Per Capita: 17,716$

$23.322 billion

Population:

1,261,208

Main Business:
Food processing (largely sugar milling), textiles, clothing, chemicals, metal
products, transport equipment, nonelectrical machinery, tourism

LEFT/RIGHT Hand Wheel Drive

RIGHT

Number of Units Sold(Commercial Vehicles) +Pickup


Trucks

2,000

Main Commercial Vehicle Brands:

Ashok Leyland

UD Trucks

Mitsubishi Fuso

Hyundai Trucks

Iveco Trucks

Renault Trucks

TATA

MAN Trucks

Single Brand
Dealers:
Mitsubishi Fuso

Location

Isuzu Trucks

Multi Brand
Dealers:
International
Motors Co.

Location
Port louis,
Forbach

IFRAMAC Mauritius
Cathedral Square
Circle Square
Phoenix Les Halles

Isuzu Trucks
Axess Limited

UD Trucks
ABC Motors

Renault trucks

LEAL EQUIPEMENTS
Cie Lte
MAN Trucks
Crans & Co (CATCO) Mauritius
Iveco Trucks
Scomat Limited

TATA Motors

Associated
Commercial Co Ltd

Port louis, Forbach,


Phoenix

Ltd(Ashok
Leyland&
Hyundai)
Seige
Service Express
+230 286 9255

Port louis
Port louis

Port louis

Port louis

Port louis
Port louis

Prime Location: port Louis, Forbach, Phoenix

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)

Heavy duty(16above T)

Mitsubishi FE/FG

Mitsubishi FA/FI, FH, Fighter

Isuzu N Series

Mitsubishi FK, FM

Mitsubishi FP/FV

Ashok Leyland Partner

Iveco medium Range

Mitsubishi FJ, FO, FZ

Ashok Leyland 8014

Isuzu F Series

UD Quon CW,GW,GK

UD 60B, 80D, 85D, 90C,

UD Quester
CDE,CGE,CWE

Isuzu C&E Series

UD 95B,100B

UD Quester GKE,GWE

Ashok Leyland912, 9016

Renault D, K, C

TATA LPT715, LPT809,


LPTA713
TATA LPT709, LPK713

MAN TGS, CLA, TGX

Renault D, K, C

TATA
LPT913,LPT1116,1518
TATA LPT1513,LPT1918

MAN TGM

TATA LPT 2523,LPTA1623

Hyundai HD Range

Ashok
Leyland1612,1613,1618

Iveco Heavy Range


Hyundai HD Range
Country Number: 20
Name of the Country: Madagascar
Location: Indian Ocean (East Zone)
GDP:
Total:

Per Capita: 1,429$

$33.642 billion

Population:

22,005,222

Main Business:
Meat processing, soap,
textiles, glassware, cement,
tourism

breweries,
automobile manufacturing,

tanneries, sugar,
paper, petroleum,

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles) +


Pickup Trucks

1,000

LD

MD

HD

Total(Trucks+
Buses)

150

100

150

460

Main Commercial Vehicle Brands:

Isuzu Trucks

UD Trucks

Mitsubishi Fuso

Hyundai Trucks

Iveco Trucks

Renault Trucks

JAC Trucks

Single Brand
Dealers:
Mitsubishi Fuso
IFRAMAC Ltd

UD & Renault
Trucks
Madagascar
Automobile

Isuzu

Continental Auto S.A.

Iveco

MATER AUTO

JAC Trucks

Global Motors
Madagascar

Hyundai

SOCIOMAX GROUP

Location
Antananarivo

Antananarivo,
Toamasina,
Mahajanga,
Antisiranana,
Tolagnaro,
Fianarantsoa,
Antalaha
Antananarivo

Antananarivo

Antananarivo

Fort-Dauphin,
Antananarivo,

Multi Brand
Dealers:

Location

Mahajanga,
Tamatave, Diego
Prime Location: Antananarivo, Toamasina, Mahajanga, Antisiranana,

Tolagnaro, Fianarantsoa, Antalaha, Tamatave, Diego, Fort Dauphin


Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)

Mitsubishi FE/FG

Mitsubishi FA/FI, FH, Fighter

Isuzu N Series

Mitsubishi FK, FM

Hyundai HD Range

JAC HFC1035L,
1035K, 1030k,
1048K

Iveco medium Range

Mitsubishi FP/FV

Isuzu F Series

Mitsubishi FJ, FO, FZ

UD 60B, 80D, 85D, 90C,

UD Quon CW,GW,GK

UD 95B,100B
Hyundai HD Range

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

Renault D, K, C

Renault D, K, C

JAC HFC 1063K, 1083KR1

JAC HFC 1131KR1,


4183K3R1, 3251, 4253

Porters Five Forces model

Country Number: 21
Name of the Country: Botswana
Location: Southern part of Africa (south Zone)

Heavy duty(16above T)
Isuzu C&E Series

GDP:
Total:

Per Capita:

$40.551 billion

Population:

18,825

2,155,784

Main Business:
Diamond Mining

LEFT/RIGHT Hand Wheel Drive

RIGHT

Number of Units Sold(Commercial Vehicles)+


Pickup Trucks

8,300

LD

MD

HD

Total(Trucks+
Buses)

70

30

50

160

Main Commercial Vehicle Brands:

Mercedes Benz

UD Trucks

Isuzu Trucks

Mitsubishi Fuso

Freightliner

Hino Trucks

Iveco Trucks

Volvo Trucks

Renault Trucks

TATA

MAN Trucks

Scania

Single Brand
Dealers:
Mercedes Benz&
Mitsubishi Fuso&
Freightliner Trucks

Location

Multi Brand
Dealers:
Commercial
Motors(TATA &
MAN)

Location
Gaborone

Naledi Motors
Isuzu Trucks
Motor Holdings

Hino Trucks
Direct Sales
UD Motors
NTT UD Trucks

Franciston UD Trucks

Volvo& Renault
Trucks
Auto Sueco
MAN Trucks

Zambezi Group of
Companies
Dusty Pan Operations
(Pty) Ltd

Scania Trucks
Direct Sales
Iveco Trucks
Continental Motors

+395 2652

Franciston,
Gaborone
Gaborone

Franciston,
Gaborone, Ngami

Gaborone
Franciston

Franciston,
Gaborone

Gaberone
Gaberone

Gaberone
Franciston,
Gaborone

Prime Locations: Gaborone, Franciston

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)

Heavy duty(16above T)

Mitsubishi Canter

Mercedes Benz Atego

Mitsubishi FE/FG

Mitsubishi FA/FI, FH, Fighter

Mercedes Benz Actros

Isuzu N Series

Mitsubishi FK, FM

Mitsubishi FP/FV

Hino 300 Series

Freightliner M2 106, M2 116

Mitsubishi FJ, FO, FZ

Isuzu F Series

Freightliner 108SD,112SD

Mercedes Benz Axor

Hino 500 Series

Freightliner 114SD

UD 60B, 80D, 85D, 90C,

Isuzu C&E Series

UD 95B,100B

Hino 700 Series

Volvo FE, FL

UD Quon CW,GW,GK

Renault D, K, C
MAN TGM

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

TATA SK407, SFC407, LPT713

Volvo FH,FMX,FM

TATA LPT715, LPT809,


LPTA713
TATA LPT709, LPK713

Renault D, K, C
MAN TGS, CLA, TGX
Scania P, G, R
Iveco Euro Cargo
Iveco New Stralis Hi-Way
Iveco New Trakker
Iveco Astra
TATA
LPT913,LPT1116,1518
TATA LPT1513,LPT1918
TATA LPT 2523,LPTA1623
TATA K5MVF,K5DEF,K7CEF
TATA V3TVF,V3TXF,M2SEF
PRIMA 2528,2538,4028,
PRIMA 4038,4938

Country Number: 22
Name of the Country: Namibia
Location: Southern part of Africa (south Zone)
GDP:
Total:

$18.800 billion

Per Capita:

8,577

Population:

2,113,077

Main Business: Mining

LEFT/RIGHT Hand Wheel Drive

RIGHT

Number of Units Sold(Commercial Vehicles) +


Pickup Trucks

N/A

LD

MD

HD

Total(Trucks+
Buses)

100

50

30

200

Main Commercial Vehicle Brands:

Mercedes Benz

UD Trucks

Isuzu Trucks

Mitsubishi Fuso

Freightliner

Hino Trucks

Iveco Trucks

Volvo Trucks

Renault Trucks

TATA

MAN Trucks

Scania

Single Brand
Dealers:
Mercedes Benz&
Mitsubishi Fuso&
Freightliner Trucks

Location

M + Z Commercial
Vehicles

Windhoek

Isuzu Trucks
Auas Motors

Multi Brand
Dealers:

Pupkewitz
Trucks(Hino & UD
Trucks)
+264 61 291 6900

Windoek, Gobabis,
Marientel,
Ojitwarango,
Swakopmund,
Walvisbay,

Location
Pupkewitz

Ongvediva

Hino Trucks

Okhandja Hino

Okhandja

Volvo& Renault
Trucks
Auto Sueco

Windhoek

MAN Trucks

Autohaus Truck &


Bus(M+Z)

Scania Trucks
Direct Sales
Iveco Trucks

Windhoek

Windhoek

Erongo CV
Africa CV
Namibia CV

ONWEDIVA
WINDHOEK
WALVIS BAY

TATA Motors
Planmakers cc T/A
Trucks 24

WINDHOEK

Prime Locations: Windoek, Gobabis, Marientel, Ojitwarango, Swakopmund,


Walvisbay, Ongvediva

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)

Heavy duty(16above T)

Mitsubishi Canter

Mercedes Benz Atego

Mitsubishi FE/FG

Mitsubishi FA/FI, FH, Fighter

Mercedes Benz Actros

Isuzu N Series

Mitsubishi FK, FM

Mitsubishi FP/FV

Hino 300 Series

Freightliner M2 106, M2 116

Mitsubishi FJ, FO, FZ

Isuzu F Series

Freightliner 108SD,112SD

Hino 500 Series

Freightliner 114SD

UD 60B, 80D, 85D, 90C,

Isuzu C&E Series

UD 95B,100B

Hino 700 Series

Mercedes Benz Axor

Volvo FE, FL

UD Quon CW,GW,GK

Renault D, K, C
MAN TGM

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

TATA SK407, SFC407, LPT713

Volvo FH,FMX,FM

TATA LPT715, LPT809,


LPTA713
TATA LPT709, LPK713

Renault D, K, C
MAN TGS, CLA, TGX
Scania P, G, R
Iveco Euro Cargo
Iveco New Stralis Hi-Way
Iveco New Trakker
Iveco Astra
TATA
LPT913,LPT1116,1518
TATA LPT1513,LPT1918
TATA LPT 2523,LPTA1623
TATA K5MVF,K5DEF,K7CEF
TATA V3TVF,V3TXF,M2SEF
PRIMA 2528,2538,4028,
PRIMA 4038,4938

Porters Five Forces model

Country Number: 23

Name of the Country: Libya


Location: Northern Part of Africa (North Zone)

GDP:
Total:

Per Capita:

$70.386 billion

Population:

$11,497

6,244,174

Main Business: Petroleum Sector

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles) +


Pickup trucks

15000

LD

MD

HD

Total(Trucks+
Buses)

300

50

350

800

Main Commercial Vehicle Brands:

Mercedes Benz

Iveco Trucks

Mitsubishi Fuso

Renault Trucks

Isuzu Trucks

Volvo Trucks

FAW Trucks

DAF Trucks

Single Brand
Dealers:
Mercedes Benz
Jadid Africa
Company

Mitsubishi Fuso
TRANS AFRICA
MOTOR CO.

Isuzu Trucks

Location
Tripoli

Tripoli

NOOR AL SHARQ
AUTOMOBILES (J.
S. C.) libya

Tripoli

United Trucks

Tripoli

Volvo Trucks

Multi Brand
Dealers:

Location

Renault trucks
Essahab Cars &
Parts

Iveco Trucks
EDRI Benghazi
Truck and Bus
Company

FAW Trucks

Sadaf Essama
Libya

DAF Trucks

Fulk Vehicles and


Spare Parts Import
and Trade Co Inc

Tripoli

Benghazi, Tripoli,
Misurata

Tripoli

Tripoli

Benghazi

Prime Locations: Benghazi, Tripoli, Misurata

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)

Mitsubishi Canter

Mercedes Benz Atego

Mitsubishi FE/FG

Mitsubishi FA/FI, FH, Fighter

Mercedes Benz Actros

Isuzu N Series

Mitsubishi FK, FM

Mitsubishi FP/FV

DAF LF Series

Isuzu F Series

Mitsubishi FJ, FO, FZ

Volvo FE, FL

Isuzu C&E Series

Renault D, K, C

Volvo FH,FMX,FM

FAW Conventional Trucks

Renault D, K, C

FAW Straight Trucks

FAW Dump trucks

DAF CF

DAF XF

Iveco medium Range

Iveco Heavy Range

Porters Five Forces model

Heavy duty(16above T)

Mercedes Benz Axor

Country Number: 24

Name of the Country: Sudan


Location: Northern Part of Africa (North Zone)
GDP:
Total:

Per Capita:

$159.5 billion

Population:

$4,521

37,289,406

Main Business: Crude Oil

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles) +


Pickup trucks

1200

Main Commercial Vehicle Brands:

Hino trucks

Iveco Trucks

JAC

Mitsubishi Fuso

Renault Trucks

Scania

Isuzu Trucks

UD Trucks

FAW Trucks

MAN Trucks

Single Brand
Dealers:
Isuzu trucks

Location

Multi Brand
Dealers:
Dal Motors
Company

Location
Khartoum,
Port Sudan,

Limited(Mitsubishi
Fuso & FAW)

Danfoldio
commercial
company ltd

Hino Trucks

Elbarbary Heavy
Equipments Co.
Ltd Products

UD Trucks

Tara International
Co Ltd

Renault Trucks
Premium Trucks &
Machinery
Corporation

MAN Trucks
Neilan Motors

Scania trucks

Bashir motors co.


ltd

Iveco trucks

Khartoum

Khartum, Atbara,
Kosti ,Madani ,
Nayala, Port Sudan

Khartoum

Khartoum

Khartoum
Khartoum

Abbarci Transport
Co. Ltd

Khartoum

CTC Group

Khartoum

TATA Motors
JAC Motors

Golden Arrow
Group

+249-(0)183-216111
+249-(0)311-8-28571
+249-(0)311-8-32577
+249-(0)912149190
+249-(0)912354715
+249-(0)912323145

Atbara,
Alobayed,

Khartoum

Prime locations: Khartum, Atbara, Kosti, Madani, Nayala, Port Sudan

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)

Mitsubishi FE/FG

Mitsubishi FA/FI, FH, Fighter

Isuzu N Series

Mitsubishi FK, FM

Hino 700 series

JAC HFC1035L,
1035K, 1030k,
1048K

Iveco medium Range

Mitsubishi FP/FV

Isuzu F Series

Mitsubishi FJ, FO, FZ

Hino 500 series

UD Quon CW,GW,GK

UD 60B, 80D, 85D, 90C,


UD 95B,100B

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

Renault D, K, C

Renault D, K, C

JAC HFC 1063K, 1083KR1

JAC HFC 1131KR1,


4183K3R1, 3251, 4253

Hino 300 series

MAN TGM

Heavy duty(16above T)
Isuzu C&E Series

MAN TGS, CLA, TGX

TATA SK407, SFC407, LPT713

Scania P, G, R

TATA LPT715, LPT809,


LPTA713
TATA LPT709, LPK713

Iveco Euro Cargo

FAW Conventional Trucks

Iveco New Trakker

FAW Straight Trucks

Iveco Astra

Iveco New Stralis Hi-Way

TATA
LPT913,LPT1116,1518
TATA LPT1513,LPT1918
TATA LPT 2523,LPTA1623
FAW Dump trucks

Country Number: 25

Name of the Country: Senegal


Location: Western Part of Africa (West Zone)
GDP:

Total:

Per Capita:

$26.574 billion

Population:

$2,026

13,567,338

Main Business: Minerals and products Exchange, Agriculture


LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles) +


Pickup Trucks

2,300

LD

MD

HD

Total(Trucks+
Buses)

75

75

30

200

Main Commercial Vehicle Brands:

Single Brand
Dealers:
Isuzu Trucks

SILCAR SA.

Renault trucks
SERA SENEGAL

MAN Trucks

Senegal Motors

Iveco Trucks
AMS Senegal

Mercedes Benz

Iveco Trucks

Mitsubishi Fuso

Renault Trucks

Isuzu Trucks

Hyundai trucks

TATA Trucks

MAN Trucks

Location

Multi Brand
Dealers:

La Sngalaise de
l'Automobile(Merced
es Benz&
Mitsubishi Fuso)

Dakar
Dakar
Dakar
Dakar

(221) 33 849 38 32
(221) 33 849 38 30

Location
Dakar

TATA Motors
Unitech Group

Dakar

Hyundai Motors
Csi Matforce
Senegal

Dakar

Prime Locations: Dakar

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)

Heavy duty(16above T)

Mitsubishi Canter

Mercedes Benz Atego

Mitsubishi FE/FG

Mitsubishi FA/FI, FH, Fighter

Mercedes Benz Actros

Isuzu N Series

Mitsubishi FK, FM

Mitsubishi FP/FV

Isuzu F Series

Mitsubishi FJ, FO, FZ

Renault D, K, C

Isuzu C&E Series

MAN TGM

Renault D, K, C

TATA SK407, SFC407, LPT713

MAN TGS, CLA, TGX

TATA LPT715, LPT809,


LPTA713
TATA LPT709, LPK713

TATA
LPT913,LPT1116,1518
TATA LPT1513,LPT1918

Hyundai medium Range

TATA LPT 2523,LPTA1623

Iveco medium Range

Iveco Heavy Range

Mercedes Benz Axor

Hyundai HD Range

Country Number: 26

Name of the Country: Gabon


Location: Central Part of Africa (Central Zone)
GDP:
Total:

Per Capita:

$32.682 billion

Population:

$20,612

1,475,000

Main Business:

Petroleum extraction and refining; manganese, gold;


chemicals, ship repair, food and beverages, textiles, lumbering and plywood,
cement

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles) +


Pickup trucks

2,000

LD

MD

HD

Total(Trucks+
Buses)

50

10

10

80

Main Commercial Vehicle Brands:

Volvo Trucks

Iveco Trucks

Mitsubishi Fuso

Renault Trucks

Isuzu Trucks

Hyundai trucks

MAN Trucks

Single Brand
Dealers:
Volvo trucks

Location

Multi Brand
Dealers:

CFAO
Motors(Mitsubishi
Fuso& Renault
Trucks)

Location
Libreville,
Port-Gentil

+(241) 74 58 45/46

SMT Gabon

Iveco Trucks
LIBREVILLE
SERVICE AUTO

Hyundai
Tractafric Motors

Libreville, Port-Gentil

+(241) 74 10 39
+(241) 55 21 47

Sodim T. P.( Isuzu&


MAN)

LIBREVILLE

(+241) 01 79 26
45 / 01 79 26 50 / 01
79 26 55 / 01 79 27
45 / 01 79 27 50 / 01
79 27 55
sodim.tp@groupesogafri
c.com

Libreville, Port-Gentil

Libreville, Port-Gentil

Prime Locations: Libreville, Port-Gentil

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)

Heavy duty(16above T)

Mitsubishi FE/FG

Volvo FE, FL

Isuzu N Series

Renault D, K, C

Volvo FH,FMX,FM

Mitsubishi FA/FI, FH, Fighter

Renault D, K, C

Mitsubishi FK, FM

Mitsubishi FP/FV

MAN TGM

Mitsubishi FJ, FO, FZ

Hyundai medium Range

MAN TGS, CLA, TGX

Iveco medium Range

Iveco Heavy Range

Isuzu C&E Series

Hyundai HD Range

Country Number: 27

Name of the Country: Malawi


Location: South East Part of Africa (Eastern Zone)
GDP:
Total:

Per Capita:

$14.265 billion

Population:

$857

16,407,000

Main Business:

Agriculture: 80%, industry and services: 20%

LEFT/RIGHT Hand Wheel Drive

RIGHT

Number of Units Sold(Commercial Vehicles) +


Pickup trucks

600

LD

MD

HD

Total(Trucks+
Buses)

60

20

50

140

Main Commercial Vehicle Brands:

Hino Trucks

Iveco Trucks

UD Trucks

Ashok Leyland

Isuzu Trucks

Hyundai trucks

MAN Trucks

Scania Trucks

Single Brand
Dealers:
Isuzu Trucks

Location

Multi Brand
Dealers:
CFAO(UD &
Hyundai)
+265 1 879 011
Email: ankata@cfao.com
+265 1 755 451
Email: akafasiyanji@cfao.c

Location
Blantyre,
Lilongwe,
Mzuzu

om

MIKE APPEL &


GATTO LTD.

Blantyre

+265 1 312 822


Email: tmfinda@cfao.com

HTD Ltd (Lilongwe)


(Iveco & KIA)

Lilongwe

Email: htd@africaonline.com/info@htdmw.co
m
(265) 1 871 660/876 816 /
875 771

Hino Trucks
Toyota Malawi

MAN Trucks
TEM Limited Malawi

Blantyre, Lilongwe,
Mzuzu

Blantyre

Scania Trucks
Automotive
Products Ltd

Ashok Leyland
Paramount Auto
Commercial
Service LDA

Blantyre, Lilongwe

Blantyre, Lilongwe

Prime Locations: Blantyre, Lilongwe, Mzuzu

Product Portfolio
Light duty (5-8.5
T)

Ashok Leyland Partner

Medium duty (9 14 T)
Iveco medium Range

Heavy duty(16above T)
Isuzu C&E Series

Ashok Leyland 8014

Isuzu F Series

UD Quon CW,GW,GK

Isuzu N Series

UD 60B, 80D, 85D, 90C,

Hino 300 Series

UD 95B,100B

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

Ashok Leyland912, 9016

Iveco Heavy Range

Hino 500 Series

Hino 700 Series

MAN TGM

MAN TGS, CLA, TGX


Scania P, G, R

Country Number: 28

Name of the Country: Rwanda


Location: Eastern Part of Africa (Eastern Zone)
GDP:
Total:

Per Capita:

$16.368 billion

Population:

$1538

12,012,589

Main Business: Cement, agricultural products, small-scale beverages,


soap, furniture, shoes, plastic goods, textiles, cigarettes

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial


Vehicles) + Pickup trucks

N/A

Main Commercial Vehicle Brands:

Mercedes Benz
Scania Trucks

JAC Motors

Isuzu Trucks
TATA Motors

Single Brand
Dealers:
Mercedes Benz

Location

ATC Rwanda

Kigali

Scania Trucks
Skenia Motors

Kigali

JAC Motors
SAR Motors

Multi Brand
Dealers:

Rwanda Motors(Isuzu
& TATA)

Location
Kigali

+250 252 575 452

Kigali

Prime Locations: Kigali

Product Portfolio
Light duty (5-8.5
T)
Isuzu N series

Medium duty (9 14 T)

JAC HFC1035L,
1035K, 1030k,
1048K

Isuzu F Series

Isuzu C&E Series

JAC HFC 1063K, 1083KR1

Scania P, G, R

TATA LPT715, LPT809,


LPTA713
TATA LPT709, LPK713

JAC HFC 1131KR1,


4183K3R1, 3251, 4253

Mercedes Benz Atego

Heavy duty(16above T)

Mercedes Benz Axor

TATA LPT1513,LPT1918

TATA LPT 2523,LPTA1623

Country Number: 29

Name of the Country: Republic of Congo

Location: Central Part of Africa (Central Zone)


GDP:
Total:

Per Capita:

$21.992 billion

Population:

$5,145

4,662,446

Main Business: Petroleum extraction, cement, lumber, brewing, sugar,


palm oil, soap, flour, cigarettes

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)

N/A

LD

MD

HD

Total(Trucks+
Buses)

80

20

30

150

Main Commercial Vehicle Brands:

Volvo Trucks

Foton trucks

Mitsubishi Fuso

Hyundai trucks

Mercedes Benz
Renault Trucks

Single Brand
Dealers:

Location

Volvo trucks

SMT Congo

Multi Brand
Dealers:

TRACTAFRIC MOTORS

(Mercedes Benz &


Mitsubishi Fuso &
Hyundai)

Location
Brazzaville,
Pointe Noire

+(242) 06 979 93 30
+(242) 06 665 40 30
info@tractafrictmc.com

Brazzaville, Pointe Noire

CFAO

Brazzaville,

Motors(Renault&
Toyota)

Foton Trucks
Alpha Technique

Pointe Noire

+(242) 05 504 93 33
+(242) 94 06 30 et
+(242) 94 03 42

Brazzaville

Prime Locations: Brazzaville, Pointe Noire

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi FE/FG

Medium duty (9 14 T)
Mitsubishi FA/FI, FH, Fighter

Heavy duty(16above T)
Renault D, K, C

Mitsubishi FK, FM

Mitsubishi FP/FV

Renault D, K, C

Volvo FH,FMX,FM

Volvo FE, FL

Hyundai HD range

Hyundai HD Range

Foton Tanker Trucks

Foton Dump trucks

Mercedes Bens Axor

Mercedes Bens Atego

Country Number: 30

Name of the Country: Chad


Location: Central Part of Africa (Central Zone)
GDP:
Total:

$31.448 billion

Population:

Per Capita:

$2,787

10,329,208

Main Business: oil, cotton textiles, meatpacking, brewing, natron (sodium


carbonate), soap, cigarettes, construction materials

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units
Sold(Commercial Vehicles)

N/A

Main Commercial Vehicle Brands:

Mitsubishi Fuso
Mercedes Benz
Renault Trucks

Single Brand
Dealers:
Mercedes Benz
&Mitsubishi
Fuso
TRACTAFRIC
MOTORS

Renault trucks
CFAO Motors

Location

Multi Brand
Dealers:

Location

NDjamena

NDjamena

Prime Locations: NDjamena

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi FE/FG

Medium duty (9 14 T)
Mitsubishi FA/FI, FH, Fighter

Heavy duty(16above T)
Renault D, K, C

Mitsubishi FK, FM

Mitsubishi FP/FV

Renault D, K, C

Mercedes Benz Axor

Mercedes Benz Atego

Country Number: 31

Name of the Country: South Sudan


Location: Central-East Part of Africa (East Zone)
GDP:
Total:

Per Capita:

$23.546 billion

Population:

$2,136

8,260,490

Main Business: Timber and agriculture products


LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units
Sold(Commercial Vehicles)

N/A

Main Commercial Vehicle Brands:

Mitsubishi Fuso
FAW trucks
Renault Trucks

Single Brand
Dealers:
Renault trucks

Location

AFRITRAC LLC
South Sudan

Juba

Prime Locations: Juba

Multi Brand Dealers:

Location

Dal Motor Company


Limited(Mitsubishi Fuso&
FAW Trucks)
+249-(0)912323145
+249-(0)911267663

Juba

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi FE/FG

Medium duty (9 14 T)
Mitsubishi FA/FI, FH, Fighter

Heavy duty(16above T)
Renault D, K, C

Mitsubishi FK, FM

Mitsubishi FP/FV

Renault D, K, C

FAW Dump Trucks

FAW Conventional Trucks


FAW Straight Trucks

Country Number: 32

Name of the Country: Equatorial Guinea


Location: Central-west Part of Africa (Central Zone)
GDP:
Total:

$19.286 billion

Population:

Per Capita:

$25,929

1,622,000

Main Business: Petroleum, fishing, saw-milling, natural gas


LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units

N/A

Sold(Commercial Vehicles)

Main Commercial Vehicle Brands:

Mitsubishi Fuso
Volvo trucks
Renault Trucks
Mercedes trucks

Single Brand
Dealers:
Mercedes
Benz&
Mitsubishi
Motors

Location

Location

CFAO SEGAMI(Renault
Trucks& Toyota)

Bata,
Malabo

+240 333 08 35 38

Tractafric Motors

Malabo

Volvo trucks
SMT Group

Malabo

SDEGE

Multi Brand Dealers:

Prime Locations: Bata, Malabo

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi FE/FG

Medium duty (9 14 T)
Mitsubishi FA/FI, FH, Fighter

Heavy duty(16above T)
Renault D, K, C

Mitsubishi FK, FM

Mitsubishi FP/FV

Renault D, K, C

Mercedes Benz Axor

Mercedes Benz Atego

Volvo FH,FMX,FM

Volvo FE, FL

Country Number: 33

Name of the Country: Burkino Faso


Location: Western Part of Africa (West Zone)
GDP:
Total:

Per Capita:

$28 billion

Population:

$1,666

17,322,796

Main Business: Agriculture 34.4%, industry23.4%, services 42.2%


LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles) +


Pickup trucks

200

LD

MD

HD

Total(Trucks+
Buses)

70

20

80

220

Main Commercial Vehicle Brands:

Mercedes Benz
Volvo Trucks
Renault Trucks
Foton trucks

Single Brand
Dealers:
Merccedes
Benz

Tractafric Motors
West Africa

Location

Ouagadougou

Multi Brand
Dealers:

Location

Socit
d'Equipement pour
l'Afrique

Volvo Trucks
SMT Group
Renault Trucks
Diacfa
Automobile
Foton Daimler
Africa trucks

Ouagadougou
Ouagadougou

Ouagadougou

Prime Locations: Ouagadougou

Product Portfolio
Light duty (5-8.5
T)
Foton Aumark

Medium duty (9 14 T)
Renault D, K, C

Heavy duty(16above T)
Mercedes Benz Axor

Mercedes Benz Atego

Volvo FH,FMX,FM

Volvo FE, FL

Renault D,K,C

Foton Auman

Foton Auman

Country Number: 34

Name of the Country: Mali


Location: Western Part of Africa (West Zone)

GDP:
Total:

Per Capita:

$17.983 billion

Population:

$1,100

14,517,176

Main Business: Agriculture


LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units
Sold(Commercial Vehicles)

N/A

Main Commercial Vehicle Brands:

Mercedes Benz

Iveco Trucks

Mitsubishi Fuso
Renault Trucks
Foton trucks

Single Brand
Dealers:
Renault Trucks

Location
Bamako

SERA MALI

Iveco Trucks
ATS Mali

Bamako

Foton Daimler
Africa Trucks

Bamako

Prime Locations: Bamako

Product Portfolio

Multi Brand
Dealers:

La Malienne de l
Automobile(Merced
es Benz &
Mitsubishi Fuso&
Kia)
+223 20 24 67 68/ 20
24 28 56

Location
Bamako

Light duty (5-8.5


T)

Medium duty (9 14 T)

Heavy duty(16above T)

Mitsubishi FE/FG

Mitsubishi FA/FI, FH, Fighter

Foton Aumark

Mitsubishi FK, FM

Mitsubishi FP/FV

Renault D, K, C

Mercedes Benz Axor

Mercedes Benz Atego

Iveco Heavy Range

Iveco Medium Range

Foton Auman

Renault D, K, C

Foton Auman

Country Number: 35

Name of the Country: Benin


Location: Western Part of Africa (West Zone)
GDP:
Total:

Per Capita:

$15.586 billion

Population:

$1,666

10,323,000

Main Business: Agriculture (32%), industry (13%), services (55%)


LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)

N/A

LD

MD

HD

Total(Trucks+
Buses)

80

30

100

270

Main Commercial Vehicle Brands:


Mercedes Benz
Volvo Trucks
Renault Trucks

Single Brand
Dealers:
Mercedes Benz
Centrale de l
Automobile et
Matriel Industriel
(CAMIN)
Volvo Trucks

Location

Multi Brand
Dealers:

Location

Cotonou

SMT Group

Cotonou

Renault Trucks
Sonaec

Cotonou

Prime Locations: Cotonou

Product Portfolio
Light duty (5-8.5
T)

Country Number: 36

Medium duty (9 14 T)
Renault D, K, C

Heavy duty(16above T)
Mercedes Benz Axor

Mercedes Benz Atego

Volvo FH,FMX,FM

Volvo FE, FL

Renault D,K,C

Name of the Country: Niger


Location: Western Part of Africa (West Zone)
GDP:
Total:

Per Capita:

$11.632 billion

Population:

$771

17,138,707

Main Business: Agriculture: 39%; industry: 16.3%; services: 41.6%


LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units
Sold(Commercial Vehicles)

N/A

Main Commercial Vehicle Brands:


Mercedes Benz
Volvo Trucks
Mitsubishi Fuso

Single Brand
Dealers:
Volvo Trucks

Location

Multi Brand
Dealers:

La Nigrienne de
lAutomobile(Merced
es Benz &
Mitsubishi Fuso)
(+227) 20 337 890

SMT Group

Niamey

Prime Locations: Niamey

lana@iniger.ne

Location
Niamey

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi FE/FG

Medium duty (9 14 T)
Mitsubishi FA/FI, FH, Fighter

Heavy duty(16above T)
Mitsubishi FP/FV

Mitsubishi FK, FM

Mercedes Benz Axor

Mercedes Benz Atego

Volvo FH,FMX,FM

Volvo FE, FL

Country Number: 37

Name of the Country: Guinea


Location: Western Part of Africa (West Zone)
GDP:
Total:

Per Capita:

$11.464 billion

Population:

$1,082

10,057,975

Main Business: Mining and Agriculture


LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)

N/A

LD

Total(Trucks+

MD

HD

Buses)
40

30

30

130

Main Commercial Vehicle Brands:

Mercedes Benz
Volvo Trucks
Mitsubishi Fuso
Renault Trucks

Single Brand
Dealers:
Volvo trucks

Location

SMT Group

Conakry

Renault trucks
TGH PLUS SA

Multi Brand
Dealers:
Seta
Guinea(Mercedes
Benz& Mitsubishi
Fuso)

Location
Conakry

+224 63 352 728

Conakry

Prime Locations: Conakry

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi FE/FG

Medium duty (9 14 T)
Mitsubishi FA/FI, FH,

Heavy duty(16above T)
Renault D, K, C

Mitsubishi FK, FM

Mitsubishi FP/FV

Renault D, K, C

Mercedes Benz Axor

Mercedes Benz Atego

Volvo FH,FMX,FM

Volvo FE, FL

Country Number: 38

Name of the Country: Sierra Leone


Location: Western Part of Africa (West Zone)
GDP:
Total:

Per Capita:

$8.276 billion

Population:

$1,344

6,190,280

Main Business: Mining and Agriculture

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)

N/A

LD

MD

HD

Total(Trucks+
Buses)

70

50

50

190

Main Commercial Vehicle Brands:

Mercedes Benz

Single Brand
Dealers:

Location

Multi Brand Dealers:

Location

A. Yazbeck & Sons Ltd.

Free Town

(Mercedes Benz&
Peugot)
Prime Locations: Free town

Product Portfolio

Light duty (5-8.5


T)

Medium duty (9 14 T)
Mercedes Atego

Heavy duty(16above T)
Mercedes Axor

Country Number: 39

Name of the Country: Togo


Location: Western Part of Africa (West Zone)
GDP:
Total:

Per Capita:

$6.910 billion

Population:

$1,096

7,154,237

Main Business: Phosphate Mining and Agriculture


LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)

N/A

LD

MD

HD

Total(Trucks+
Buses)

70

20

30

130

Main Commercial Vehicle Brands:

Mercedes Benz
Volvo trucks
Renault trucks
Hyundai Trucks

Single Brand
Dealers:

Location

Multi Brand Dealers:

Location

Mercedes Benz
Tractafric Motors

Lome

Volvo Trucks
SMT Group

Lome

DTG

Renault Trucks
STAR S.A

Hyundai Trucks
CO-TO Auto
Hyundai

Lome
Lome

Prime Locations: Lome

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)
Renault D, K, C

Heavy duty(16above T)
Mercedes Benz Axor

Mercedes Benz Atego

Volvo FH,FMX,FM

Volvo FE, FL

Renault D,K,C

Hyundai HD Series

Hyundai HD Series

Country Number: 40

Name of the Country: Mauritania


Location: Western Part of Africa (West Zone)
GDP:
Total:

$8.286 billion

Population:

7,154,237

Per Capita:

$2,230

Main Business: Petroleum, mining (iron ore, gold, copper, gypsum), fish
processing

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units
Sold(Commercial Vehicles)

N/A

Main Commercial Vehicle Brands:

Mercedes Benz

MAN Trucks

Mitsubishi Fuso
Renault trucks
Hyundai Trucks

Single Brand
Dealers:
Mercedes Benz

Location

Tractafric Motors
SOMAREM

Nouakchott

Renault Trucks
SERA MAURITANIE

MAN Trucks

Convena
Mauritania SARL

Hyundai
Sodra Motors

Multi Brand Dealers:

Location

CFAO Motors(Mitsubishi
Motors& Peugot)
+(222) 45 24 30 94

Nouakchott

Nouakchott
Nouakchott

Nouakchott

Prime Locations: Nouakchott

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)

Heavy duty(16above T)

Mitsubishi FE/FG

Mitsubishi FA/FI, FH,

Renault D, K, C

Mitsubishi FK, FM

Mitsubishi FP/FV

Renault D, K, C

Mercedes Benz Axor

Mercedes Benz Atego

Hyundai HD Range

Hyundai HD Range

MAN TGS, CLA, TGX

MAN TGM

Country Number: 41

Name of the Country: Liberia


Location: Western Part of Africa (West Zone)
GDP:
Total:

Per Capita: $881

$3.691 billion

Population:

4,092,310

Main Business: Rubber processing, palm oil processing, timber, Diamonds


LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles) +


Pickup trucks

200

LD

MD

HD

Total(Trucks+
Buses)

70

50

30

160

Main Commercial Vehicle Brands:

Mercedes Benz
Volvo Trucks

Single Brand
Dealers:
Volvo Trucks

Location

SMT Group

Monrovia

Multi Brand Dealers:

Location

Alliance Motor
Corporation(Mercedes
Benz)
info@alliancemotorcorporatio
n.com
Administration and sales
office 00231 6510199 06
510340
Spare parts department 00231
6 512215

Monrovia

Prime Location: Monrovia

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)
Volvo FE, FL

Heavy duty(16above T)
Mercedes Benz Axor

Mercedes Benz Atego

Volvo FH,FMX,FM

Country Number: 42

Name of the Country: Guinea Bissau


Location: Western Part of Africa (West Zone)
GDP:
Total:

$2.502 billion

Per Capita: $1,439

Population:

1,704,000

Main Business: food processing, beer, soft drinks


LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units
Sold(Commercial Vehicles)

N/A

Main Commercial Vehicle Brands:

Mercedes Benz
Mitsubishi Fuso
TATA
Hyundai

Single Brand
Dealers:
TATA Motors

Location

Multi Brand Dealers:

Location

Tractafric Motors( Mercedes


Benz& Mitsubishi Fuso&
Hyundai)

Bissau

Dolfi Motors
SAF Automotive

Bissau

+33 1 49 06 44 00(France)

Prime Locations: Bissau

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi FE/FG

Medium duty (9 14 T)
Mitsubishi FA/FI, FH,

Heavy duty(16above T)

Mitsubishi FK, FM

Mitsubishi FP/FV

Hyundai HD Range

Mercedes Benz Axor

Mercedes Benz Atego

Hyundai HD Range

TATA LPT709, LPK713

TATA LPT 2523,LPTA1623

Country Number: 43

Name of the Country: Gambia


Location: Western Part of Africa (West Zone)
GDP:
Total:

Per Capita: $1,864

$3.403 billion

Population:

1,882,450

Main Business: Processing peanuts, fish, and hides; tourism; beverages;


agricultural machinery assembly, woodworking, metalworking; clothing

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units
Sold(Commercial Vehicles)

N/A

Main Commercial Vehicle Brands:

Mercedes Benz
TATA

Single Brand
Dealers:
TATA Motors

Location

Safari Motors

Serrekunda

Prime Locations: Serrekunda

Product Portfolio

Multi Brand Dealers:

Location

Tractafric Motors(Mercedes
Benz)
+220 333 3743 / +220 352
2222

Serrekunda

Light duty (5-8.5


T)

Medium duty (9 14 T)
Mercedes Benz Atego

Heavy duty(16above T)
Mercedes Benz Axor

TATA LPT709, LPK713

TATA LPT 2523,LPTA1623

Country Number: 44

Name of the Country: Central African Republic


Location: Western Part of Africa (West Zone)
GDP:
Total:

Per Capita: $547

$2.574 billion

Population:

4,709,000

Main Business: Gold and diamond mining, logging, brewing, textiles,


footwear, assembly of bicycles and motorcycles

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units
Sold(Commercial Vehicles)

N/A

Main Commercial Vehicle Brands:

Mercedes Benz
Iveco trucks
Mitsubishi Fuso
Renault Trucks

Hyundai Trucks

Single Brand
Dealers:
Renault trucks

SCAR

Location

Bangui

Multi Brand Dealers:

Location

Tractafric Motors(
Mercedes Benz &
Mitsubishi fuso&
Hyundai)

Bangui

CFAO Motors(Iveco
Trucks)

Bangui

+237 33 37 90 83

+(236) 21 61 3278
Prime Locations: Bangui

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi FE/FG

Medium duty (9 14 T)
Mitsubishi FA/FI, FH,

Heavy duty(16above T)
Renault D, K, C

Mitsubishi FK, FM

Mitsubishi FP/FV

Renault D, K, C

Mercedes Benz Axor

Mercedes Benz Atego

Hyundai HD Range

Hyundai HD Range

Iveco Heavy Range

Iveco Medium Range

MIDDLE EAST
Country Number: 1
Name of the Country: Saudi Arabia
Location: Largest Arab State in West Asia
GDP:
Total:

Per Capita:

$1.668 trillion

Population:

$53,149

30,770,375

Main

Business: Crude oil production, petroleum refining, basic


petrochemicals, ammonia, industrial gases, sodium hydroxide (caustic soda),
cement, fertilizer, plastics, metals, commercial ship repair, commercial
aircraft repair, construction
LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)

195500

LD

MD

HD

Total(Trucks+
Buses)

18750

2500

14400

37,680

Main Commercial Vehicle Brands:


Mercedes Benz

UD Trucks

Iveco Trucks

FAW Motors

Mitsubishi Fuso

Renault Trucks

Scania

DAF Trucks

Isuzu

Volvo Trucks

TATA

Foton Motors

Toyota Hino

MAN Trucks

Ashok Leyland

Hyundai Trucks

Freightliner

Western Star

JAC Trucks

Single Brand Dealers:

Location

Mercedes Benz&
Freightliner& Western
Star

Jipco Motors

Mitsubishi Fuso
Alesayi Motors

Riyadh,Dam
mam
Quassim,
Jeddah, Abha,
Jizan

Tabuk, Hail,
Buraydah,
Medina, Yanbu,
Riyadh, Al
hofuf, Al jubail,
Dammam,Mec
ca, Jazan,
Khamis
Mushait,
Jeddah

Isuzu Motors

BAKHASHAB BROTHERS
HOLDING CO.,LTD.
BAKHASHAB TRANSPORT &
TRADING CO.,LTD. (BTTC)

Dammam
Jeddah,
Riyadh, Jubail,
Medina,
Makkah, Al
Khobar

Multi Brand
Dealers:

Location

Jamjoom
Group(Hino
Trucks& JAC)
+966 2 689 3606
+966-2-687-2710

Medina,
Riyadh,
Jeddah,
Dammam,
Khamis
Mushait

Rolaco Trucks(UD
Trucks & Eicher
Motors{Buses})
+966 12-6518028
info@rolaco.net

Riyadh,
Jeddah,
Dammam

Haji Husein Alireza


and Co Ltd(MAN &
Passenger
Vehicles Multi
Brand)
contact@hha.com.
sa
+966-12-6049444

Jubail,
Riyadh,
Al Khobbar,
Abha

General
Contracting
Company(Scania
Trucks&
Kensworth)
GCC@olayangroup
.com
(966-3) 882-0888

Jeddah,
Riyadh, Al
Khobbar, Abha

Western
Auto( Ashok
Leyland & Foton
Motors)

Dammam,
Riyadh,
Jeddah

+966 2 629 0398

AL YEMNI MOTORS CO.

Naseem, Shifa,
Hafer Al Baten,
Naseem
Marat,
Sinaya Wasta,
Al khobar

ALISSA UNIVERSAL
MOTORS CO. LTD.

Riyadh

Single Brand Dealers:


Volvo Trucks&
Renault Trucks
Zahid Tractors

Location

Single Brand
Dealers:
TATA Motors

Location

Riyadh,Dam
mam Al
Jubbail,
Jeddah, Abha,
Al Haraj

Manahil
International
Transportation &
Service Co.

Jeddah,
Riyadh, Jubail

MAN Trucks
Saudi Automotive

Iveco trucks
Al Futtiam Group
Omatra

Hyundai

Wallan Motors

Jeddah

FAW Trucks

Al Rashed and Al
thunyan motors co

DAF Trucks
Riyadh,
Dammam,
Madina,
Al Munawarah,
Jumail, Abha

ATEC
Haka Motors

Riyadh

Riyadh
Dammam

Riyadh, Shifa,
Olaya, Qassim

Prime Locations: Dammam, Jeddah, Riyadh, Jubail, Medina, Makkah, Al


Khobar, Naseem,
Hafer Al Baten, Olaya, Quassim

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi Canter

Medium duty (9 14 T)

Hino 300 Series

Isuzu F Series

Isuzu N Series

UD 60B, 80D, 85D, 90C,

Hino 500 Series

Heavy duty(16above T)
Mercedes Benz Actros
Freightliner FL M2112,106
Western Star W 4900,
6900

DAF LF

UD 95B,100B

Mitsubishi FP/FV

JAC HFC1035L,
1035K, 1030k,
1048K

Volvo FE, FL

Hino 700 Series

Renault D, K, C

Isuzu C/E Series

MAN TGM

UD Quon CW,GW,GK

Iveco Daily
TATA LPT 613, 1116

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

Ashok Leyland912, 9016

Volvo FH,FMX,FM

Iveco Medium Range

Renault D, K, C

Hyundai Medium Range

MAN TGS, CLA, TGX

JAC HFC 1063K, 1083KR1

Scania P, G, R

DAF CF

TATA LPT 1618, 1623

FAW Conventional atrucks

PRIMA 3328, 4738,

FAW Straight trucks

PRIMA 4038,4438

Foton Container Trucks

Ashok
Leyland1612,1613,1618
FAW Dump trucks

Foton Dump Trucks

DAF XF
Iveco Heavy Range
Hyundai Heavy Range

JAC HFC 1131KR1,


4183K3R1, 3251, 4253
Foton Tanker Trucks

Foton Road Tractors


Foton Special Trucks

Porters Five Forces model

Country Number: 2
Name of the Country: UAE
Location: South East end of Arabian Peninsula
GDP:
Total:

Per Capita:

$643.846 billion

Population:

$65,037

9,346,129

Main

Business:

Petroleum and petrochemicals,fishing, aluminium, cement, fertilizers,


commercial ship repair, construction materials, Aerospace parts, Financial
services, Tourism, pharmaceuticals, steel, handicrafts, textiles.

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)

56400

LD

Total(Trucks+
Buses)

MD

HD

19,500

775

9000

35775

Main Commercial Vehicle Brands:


Mercedes Benz

UD Trucks

Iveco Trucks

FAW Motors

Mitsubishi Fuso

Renault Trucks

Scania

DAF Trucks

Isuzu

Volvo Trucks

TATA

Foton Motors

Toyota Hino

MAN Trucks

Ashok Leyland

JAC Trucks

Single Brand Dealers:

Location

Mercedes Benz

Multi Brand
Dealers:

Habtoor Motors (
Mitsubishi Fuso
& JAC Trucks)

Abu dhabi,
Ajman, Al Ain,
Deira,
Fujairah, Ras
Al Khaimah,
Sharjah, Sheik
Zayed Road

Al Futtaim Group(
Hino Motors &
Volvo Trucks)

Dubai,
Sharjah,
Abu Dhabi,Al
Ain,
Ras Al
Khaimah

United Alsaqer
Heavy Equipment
L.L.C.( Iveco&
TATA)

Abu Dhabi, Al
Ain

+971 2 505 9000

Emirates Motor
Company(Abu Dhabi)

Mussafah

Gargash
Enterprises(Dubai)

Al Manara

+971 4 310 6666


+971 4 507 6300

Isuzu Motors

Location

Genavco Motors

Abu Dhabi,
Dubai,
Sharjah, Al Ain

+971 2 698 1111

Saeed Mohammed
Al Ghandi &
Sons(Chevrolet&
Iveco)

Dubai
Sharjah

971 4 231 0800


+971 4 266 4848

UD Trucks& Renault
Trucks
United Diesel L L C

Al Masaood

Renault Trucks Middle


East

Dubai

Abu Dhabi
Dubai

Dalma
Motors(TATA)

Abu Dhabi

Swaidan Trading
Co LLC

Al Ain, Dubai,
Fujeirah,
Ras Al
Khaimah,
Sharjah, Abu
Dhabi

Sales: 02-5547666
/ 02-5546864
Service: 025547666 / 025546864
Spare Part: 025546864 / 025547666

(Ashok
Leyland& Multi
Brands)
+971 4 294 8111

MAN
Darwish Bin Ahmed & Sons
Company LLC (Mussafah)

United Motors & Heavy


Equip. Co. LLC- Service
TURBOMOT MARINE
ENGINEERING L.L.C.

Abu Dhabi

Dubai
Sharjah

Belhasa Motors

(FAW & JMC)

+971 4 284 4470


+971 4 320 5578
+971 4 347 2050
+971 2 554 7300
+971 7 235 1690

Western Auto(
Foton & Multi
brand)

+971 4 297 7788

Scania Trucks

Bin Brook Motors &


Equipment
AL SHIRAWI ENTERPRISES

Al Ain
Dubai,
Fujeirah,

Dubai,
Ras Al
Khaimah,
Abu Dhabi

Dubai

Ras Al
Khaimah,
Sharjah

DAF Motors

Al Tayer Motors (PVT) Ltd

Foton Motors
Liberty Auto

Dubai,
Sharjah,
Fujeirah,
Ras Al
Khaimah

Dubai

Prime Locations: Al Ain, Dubai, Fujeirah, Ras Al Khaimah, Sharjah, Abu


Dhabi

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi Canter

Medium duty (9 14 T)
Hino 500 Series

Heavy duty(16above T)
Mercedes Benz Actros

Hino 300 Series

Isuzu F Series

Mitsubishi FP/FV

Isuzu N Series

UD 60B, 80D, 85D, 90C,

Hino 700 Series

DAF LF

UD 95B,100B

Isuzu C/E Series

JAC HFC1035L,
1035K, 1030k,
1048K

Volvo FE, FL

UD Quon CW,GW,GK

Renault D, K, C
MAN TGM

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

Iveco Daily

Volvo FH,FMX,FM

TATA LPT 613, 1116

Renault D, K, C

Ashok Leyland912, 9016

MAN TGS, CLA, TGX

Iveco Medium Range

Scania P, G, R

JAC HFC 1063K, 1083KR1

TATA LPT 1618, 1623

DAF CF

PRIMA 3328, 4738,

FAW Conventional atrucks

PRIMA 4038,4438

FAW Straight trucks


Foton Container Trucks

Ashok
Leyland1612,1613,1618
FAW Dump trucks

Foton Dump Trucks

DAF XF
Iveco Heavy Range

JAC HFC 1131KR1,


4183K3R1, 3251, 4253
Foton Tanker Trucks

Foton Road Tractors


Foton Special Trucks

Porters Five Forces model

Country Number: 3
Name of the Country: Iran
Location: Western Asia
GDP:
Total:

Per Capita:

$1.284 trillion

Population:

$16,463

78,192,200

Main Business:

Petroleum, petrochemicals, fertilizers, caustic soda, car


manufacturing,
parts, agriculture
machinery, pharmaceuticals, home
appliances, electronics, telecom,energy, Locomotives, power,textiles, constru
ction, cement and
other construction
materials, food
processing, metal
fabrication, Power Plants, Nano technology Products, armament

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units
Sold(Commercial Vehicles)

180900

Number of Units Produced(CV)

160000

Main Commercial Vehicle Brands:


Mercedes Benz

Sinotruck

FAW Motors

MAN Trucks

Isuzu
Foton Motors

Single Brand Dealers:

Location

MAN Trucks

Tehran

East Yavaran Khodro

Multi Brand
Dealers:

Location

Bahman
Motors(Isuzu &
FAW)

Tehran

Iran Khodro Diesel


Company(Merced
es Benz & Foton)
+98 21-48228486
info@ikco.com

Tehran

+98 21 22018570
+98 21 22018574

FAW Trucks
Siba Motors

Tehran

Sino Trucks(CNHTC)
Direct Sales

Tehran

Prime Locations: Tehran

Product Portfolio
Light duty (5-8.5
T)
Isuzu N Series

Medium duty (9 14 T)

Isuzu F Series

Heavy duty(16above T)
Mercedes Benz Wh
1924, Wh 2624
Foton Arya Trucks

MAN TGM

Isuzu C/E Series

FAW Conventional trucks

MAN TGS, CLA, TGX

FAW Straight trucks

FAW Dump trucks

CNHTC Container Trucks

CNHTC Tanker Trucks

CNHTC Dump Trucks

CNHTC Road Tractors

Foton Arya trucks

CNHTC Special Trucks

Porters Five Forces model

Country Number: 4
Name of the Country: Iraq
Location: Western Asia
GDP:
Total:

$510.916 billion

Per Capita:

$13,817

Population:

Main

36,004,552

Business:

Petroleum, chemicals, textiles, leather, construction


materials, food processing, fertilizer, metal fabrication/processing

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)

26700

LD

MD

HD

Total(Trucks+
Buses)

750

335

835

1985

Main Commercial Vehicle Brands:


Mercedes Benz

TATA

Iveco Trucks

Mitsubishi Fuso

Hyundai trucks

Scania

Isuzu

Volvo Trucks

DAF Trucks

MAN Trucks

Single Brand Dealers:

Location

Mercedes Benz

Iraqi Automotive

Baghdad

Multi Brand
Dealers:
Al Mulla
Group(Mitsubis
hi fuso& Foton)
info@almullagroup.
com
(965) 2225-0888
(965) 2225-0999

Location
Erbil

Trading(East)
Savanna(West)

Baghdad

Zamzam Spring
General Trading
Co.

(Isuzu & Volvo


trucks)

+9647704445805

+9647901917163
info@zamzamsprin
g.com

Isuzu trucks

AL-NUWAIRA TRADING
AGENCIES CO.

MAN Trucks

Truck & Bus Sales


TERRAMAR Baghdad
Office, MAN Automotive
Conc.

Scania Trucks

Baghdad

Baghdad,
Basrah

Shatha Al Keirat General


Trading Company

Baghdad

Qanadeel Al Rafidain
Automotive Trading
Company Ltd

Baghdad,
Erbil,
Basra-Zubayr,
Basra-Rumaila

Iveco trucks
MTT - MACHINE
TECHNOLOGY TRADING
CO. BAGDAD
Tenmiyat Al-Iraq for
General Trading & Trading
Agencies Co., LLC (TITAC)
TATA Trucks
Sardar Automonile
Tao Automotive and Spares
parts trading Co.
Hyundai trucks
Al-Kasid Commercial
Agencies Ltd
Nahwa Al-Isdihar Co.
General Trading &
Commercial Agencies; LLC.
Orient Development
General Trading Co. LLC

Baghdad
Baghdad

Baghdad, Erbil
Erbil

Baghdad
Baghdad
Baghdad

Baghdad

DAF Trucks
TAMAS Company Bhagdad

Baghdad,
Erbil,
Sulaimaniya

Prime Locations: Baghdad, Erbil, Basra, Sulaimaniya

Product Portfolio
Light duty (5-8.5
T)
Isuzu N Series

Medium duty (9 14 T)

DAF LF

Isuzu F Series

Heavy duty(16above T)
Mercedes Benz Wh
1924, Wh 2624
Foton Arya Trucks

Mitsubishi canter

MAN TGM

Isuzu C/E Series

DAF CF

MAN TGS, CLA, TGX

Iveco Medium Range

DAF XF

Hyundai Medium Range

Iveco Heavy Range

Volvo FE,FL

Hyundai Heavy Range

TATA LPT 613, 1116

Mitsubishi FP/FV

Foton Arya trucks

Volvo FH,FMX,FM
Scania P, G, R
TATA LPT 1618, 1623
PRIMA 3328, 4738,
PRIMA 4038,4438

Porters Five Forces model

Country Number: 5
Name of the Country: Israel
Location: Western Asia It shares land borders with Lebanon to the
north, Syria in
the
northeast, Jordan on
the
territories comprising the West Bank and Gaza Strip

east,

the Palestinian

GDP:
Total:

$286.840 billion

Population:

Main

Per Capita:

$35,658

8,238,300

Business:

High-technology products
(including aviation,
communications, telecommunications equipment, computer hardware and
software, computer-aided
design
and manufacturing, medical
electronics, fiberoptics),
pharmaceuticals, potash and
phosphates, metals products,
chemical
products, plastics,
diamond
cutting, petroleum refining, textiles.

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units
Sold(Commercial Vehicles)

14400

Main Commercial Vehicle Brands:


Renault Trucks

Iveco Trucks

Scania

MAN Trucks

Foton

Volvo Trucks

DAF Trucks

Single Brand Dealers:

Location

Volvo & Renault


Trucks

Mayer's Darom Workshop

Metayle Lachish

Hanan & Shefik


Beit Shehan Harod

BerSheva,
Ashdod,
Petach Tikva,
Emek Hefer
Kiryat Gat

Or Yehuda
Doar Na Gilboa

Multi Brand
Dealers:

Location

A.Z Vehicle
Technologies
Ltd(Volvo &
Renault & MAN)
+972 86 37 80 73
azltd@bezeqint.ne
t

Eilat

Diesel Hasan
Shahawan Ltd
Deisel Acco
Diesel
Hadera(Volvo &
Renault & MAN)
972-46560357

Acco,
Hadera,

Kalderon(MAN &
Iveco)

Ber- Sheva

Kfar Iksal

Shira Workshop
A.A.M

MAN Trucks

Milenium
Friends
Davidov MCT-Group
Alon Group
M.S.A
Bar Gil
Kfar Kasem Motors
Nazrath Workshop
Automotive Equipment &
Trucks LP (Haifa)
Shchade Farach and Sons

Scania trucks

Emek
Hayarden
Haifa

+972(8)6282299
O. N Rishon(MAN
& Iveco)
+972(3)9672584

Rishon Le-Zion

Single Brand
Dealers:

Location

Ashkelon
Yerusalem
Mishor
Edumim
Gedera
Yahud
Rosh Ha Ain
Kfar Kasem
Nazrath Elit
Haifa
Kfar Yasif

Klinton
KTE
Amin

Ashdod
Haslosha
Nazareth

Iveco trucks
Single Brand Dealers:

Location

Technologiot
Hartov

Eilat
Biet shemesh

Ds Duke
Tomeco-tower mechanical
Equipment
Mediterranean Car Agency
Ltd
EE Roll

Ashdod
Ramallah

Nitsanim

Petach Tikva

Aharon Debi

Kfar Yona

Keren

Emek Chefer

S.N.H.

Ziporit

Kimchi Brothers
Iron
Fahima Brothers

Haifa
Haifa
Hazor Haglilit

Holon
Giaffa

DAF Trucks
Taavura Holdings
Ltd - Tashtit
Division

Ramla

Foton Trucks
Western Auto LLC

Hatzor Kanot

Prime Locations: BerSheva, Ashdod, Petach Tikva, Emek Hefer, Acco,


Hadera, Kfar Iksal, Haifa, Ziporit, Giaffa, Biet shemesh

Product Portfolio
Light duty (5-8.5
T)

Medium duty (9 14 T)
Volvo FE, FL

Heavy duty(16above T)
DAF XF

Renault D, K, C

Iveco Heavy Range

MAN TGM

Volvo FH,FMX,FM

Iveco Daily

Renault D, K, C

Iveco Medium Range

MAN TGS, CLA, TGX

DAF CF

Scania P, G, R

Foton Container Trucks

Foton Tanker Trucks

Foton Dump Trucks

Foton Road Tractors


Foton Special Trucks

Porters Five Forces model

Country Number: 6
Name of the Country: Qatar
Location: South West Asia, occupying the small Qatar Peninsula on the
northeastern coast of the Arabian Peninsula

GDP:
Total:

$298.4 billion

Per Capita:

$145,894

Population:

2,155,446

Main Business: Crude Oil Production and Refining, Ammonia, Fertilizers,


Petrochemicals, Steel Reinforcing Bars, Cement, Commercial Ship Repair.

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)

21400

LD

MD

HD

Total(Trucks+
Buses)

1575

70

1100

3945

Main Commercial Vehicle Brands:


Mercedes benz

Renault Trucks

Iveco Trucks

TATA Trucks

Mitsubishi Trucks

Scania

MAN Trucks

Ashok Leyland

Isuzu Trucks

Foton

Volvo Trucks

FAW Trucks

Hino trucks

DAF Trucks

UD Trucks

JAC trucks

Single Brand Dealers:

Location

Mercedes Benz &


Mitsubishi Fuso

Nasser Bin Khaled


Automobiles

Doha

Multi Brand
Dealers:

Location

Jaidah Motors &


Trading Co.( UD
Trucks &Isuzu
trucks)
974 4466888
info@jaidah.com.qa

Doha

Ibin Ajayan

Doha

(Iveco & Ashok


Leyland)
Mitsubishi Fuso
Al Wajba group

+974 4499 1000

Ar-Rayyan

AL Hamad
Automobiles

(TATA & JAC


Trucks)
+974 4451 0606

Doha

Hino Trucks
Milaha Group

Volvo Trucks

Doha

Domasco Group

Renault Trucks

Doha

Al Attiya Motors

MAN Trucks

Doha

Qatar International
Automobiles (Qatar)

Scania Trucks

Doha

Arabian Agencies
Company (ARACO)

FAW Trucks

Trans Orient Trading Co

Doha

Mannai Trading Company


Limited

Doha

DAF Trucks

Foton Trucks

Global Enterprises
Co.W.L.L

Doha

Prime Locations: Doha, Ar-Rayyan

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi Canter

Medium duty (9 14 T)
Hino 500 Series

Heavy duty(16above T)
Mercedes Benz Actros

Hino 300 Series

Isuzu F Series

Mitsubishi FP/FV

Isuzu N Series

UD 60B, 80D, 85D, 90C,

Hino 700 Series

DAF LF

UD 95B,100B

Isuzu C/E Series

JAC HFC1035L,
1035K, 1030k,
1048K

Volvo FE, FL

UD Quon CW,GW,GK

Renault D, K, C

UD Quester
CDE,CGE,CWE

MAN TGM

UD Quester GKE,GWE

Iveco Daily

Volvo FH,FMX,FM

TATA LPT 613, 1116

Renault D, K, C

Ashok Leyland912, 9016

MAN TGS, CLA, TGX

Iveco Medium Range

Scania P, G, R

JAC HFC 1063K, 1083KR1

TATA LPT 1618, 1623

DAF CF

PRIMA 3328, 4738,

FAW Conventional atrucks

PRIMA 4038,4438

FAW Straight trucks


Foton Container Trucks

Ashok
Leyland1612,1613,1618
FAW Dump trucks

Foton Dump Trucks

DAF XF
Iveco Heavy Range

JAC HFC 1131KR1,


4183K3R1, 3251, 4253
Foton Tanker,Road and
Special Trucks

Porters Five Forces model

Country Number: 7
Name of the Country: Kuwait
Location: South West Asia, occupying the small Qatar Peninsula on the
northeastern coast of the Arabian Peninsula

GDP:
Total:

$283.976 billion

Population:

Main

Per Capita:

$71,020

4,044,500

Business:

Petroleum, petrochemicals, cement, shipbuilding and


repair, desalination, food processing, construction materials

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)

21400

LD

MD

HD

Total(Trucks+
Buses)

1575

95

1600

3705

Main Commercial Vehicle Brands:


Mercedes benz

Renault Trucks

Iveco Trucks

TATA Trucks

Mitsubishi Trucks

FAW Trucks

MAN Trucks

Ashok Leyland

Isuzu Trucks

Foton

Volvo Trucks

Hino trucks

DAF Trucks

UD Trucks

Single Brand Dealers:

Location

Mercedes Benz

Abdul Rahman Albisher &


Zaid Alkazemi Co.

Isuzu Trucks

Mohammad Saleh & Reza


Yousuf Behbehani Co.

Shuwaikh

Safat

Multi Brand
Dealers:

Location

Al Mullah Group(
Mitsubishi Fuso
& Foton Trucks)
(965) 2225-0888
(965) 2225-0999
info@almullagroup
.com

Shuwaikh

Boodai Trading
Company Ltd W L
L(UD trucks &
Johnston Trucks)
+965-248 43986
isdcmd@boodaitra
ding.com

Shuwaikh

Barah Trading
Co(Ashok
Leyland & Hino
& Daewoo)

Al Rai,
Ahmadi

+965 2473 0292

Hino Trucks

Direct Sales

Al Rai,
Ahmadi

Volvo trucks

Renault Trucks

Naser Mohamed Al- Sayer

MAN Trucks

Al Ahlia Heavy Vehicles


Selling & Imp. Co.

Al-Zayani Trading Co.

DAF Trucks

International Motors
Company

Safat
Kaleef-Al-Jasim

United Time GTC Company

TATA Trucks

Safat

Safat

Al Qurain Automotive
Trading Co.

Iveco Trucks

Gulf Trading Group


W.L.L(FAW &
Foton Trucks)
info@gulfcontracti
ng.com
+974 4499 4499

Al Mangaf

Safat
Safat

Prime Locations: Al Rai, Ahmadi, Safat, Shuwaikh, Al Mangaf

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi Canter

Medium duty (9 14 T)
Hino 500 Series

Heavy duty(16above T)
Mercedes Benz Actros

Hino 300 Series

Isuzu F Series

Mitsubishi FP/FV

Isuzu N Series

UD 60B, 80D, 85D, 90C,

Hino 700 Series

DAF LF

UD 95B,100B

Isuzu C/E Series

Volvo FE, FL

UD Quon CW,GW,GK

Renault D, K, C
MAN TGM

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

Iveco Daily

Volvo FH,FMX,FM

TATA LPT 613, 1116

Renault D, K, C

Ashok Leyland912, 9016

MAN TGS, CLA, TGX

Iveco Medium Range

TATA LPT 1618, 1623

DAF CF

PRIMA 3328, 4738,

FAW Conventional atrucks

PRIMA 4038,4438

FAW Straight trucks


Foton Container Trucks

Ashok
Leyland1612,1613,1618
FAW Dump trucks

Foton Dump Trucks

DAF XF
Iveco Heavy Range
Foton Tanker, Road and
Special Trucks

Porters Five Forces model

Country Number: 8
Name of the Country: Syria
Location: South West Asia, occupying the small Qatar Peninsula on the
northeastern coast of the Arabian Peninsula

GDP:
Total:

$107.831 billion

Population:

Per Capita:

$5,040

17,951,639

Main Business:

A country in Western Asia, bordering Lebanon and


the Mediterranean Sea to the west, Turkey to the north, Iraq to the
east, Jordan to the south, and Israel to the southwest

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units
Sold(Commercial Vehicles)

6,300

Main Commercial Vehicle Brands:


Volvo Trucks

MAN Trucks

Renault Trucks

FAW Trucks

Isuzu Trucks

Iveco Trucks

Scania Trucks

Single Brand Dealers:

Location

Isuzu Motors

NAZIR HADAYA & CO.


Volvo trucks

Direct Sales

Renault Trucks
Allied Diesel

MAN Trucks
Terramar Damascus

Scania Trucks
Saad & Co.

Iveco Trucks
ASA Trading Sal Offshore

Damascus

Multi Brand
Dealers:

Hmisho Trading
Company( FAW
Trucks& Eicher
Motors)
963 11 5318595 * 963
11 5322776 * 963 11
5323684 * 963 11
5323721

Location
Latakia

Aleppo, Hama,
Tartous, Homs,
Damascus

Damascus
Damascus

Damascus
Damascus

Prime Locations: Damascus, Latakia, Aleppo, Hama, Tartous, Homs

Product Portfolio
Light duty (5-8.5
T)
Isuzu N Series

Medium duty (9 14 T)
Volvo FE, FL

Heavy duty(16above T)
DAF XF

Renault D, K, C

Iveco Heavy Range

MAN TGM

Volvo FH,FMX,FM

Iveco Daily

Renault D, K, C

Iveco Medium Range

MAN TGS, CLA, TGX

Isuzu F Series

Scania P, G, R

FAW Conventional atrucks

Isuzu C/E Series

FAW Straight trucks

FAW Dump Trucks

Country Number: 9
Name of the Country: Oman
Location: A country in Western Asia, bordering Lebanon and

the Mediterranean Sea to the west, Turkey to the north, Iraq to the
east, Jordan to the south, and Israel to the southwest

GDP:
Total:

Per Capita:

$107.831 billion

Population:

$5,040

17,951,639

Main Business: Crude oil production and refining, natural and liquefied

natural gas (LNG) production; construction, cement, copper, steel, chemicals,


optic fiber

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units Sold(Commercial Vehicles)

6,300

LD

Total(Trucks+
Buses)

MD

HD

5850

683

4100

11,308

Main Commercial Vehicle Brands:


Mercedes Benz

Volvo Trucks

MAN Trucks

Ashok Leyland

Mitsubishi Fuso

Renault Trucks

Foton Trucks

JAC Trucks

Hino trucks

Isuzu Trucks

Iveco Trucks

UD Trucks

Scania Trucks

TATA Motors

Single Brand Dealers:

Location

Mercedes Benz

Multi Brand
Dealers:

Oman Trading
Establishment( Isu
zu Trucks &
multi Brand)

Barka, Sohar,
Buraimi,
Bidaya,
Ibri, Nizwa,
Sinaw, Ibra,
Samail, Seeb,
Sur,
Wattayah,
jalan bani Bu
Ali

Saud Bhavan
Group

Muscat,
Salah, Sohar,
Nizma

+968 24 561788

Zawawi Trading Company

Haima,
Muscat,
Salalah, Sohar

(Hino & MAN)


Mitsubishi Fuso
Direct Sales

+968 24 578000

Athaiba,
barka, Diba,
Sohar,
Buraimi,
Bidaya,
Musannah,
Karsh,
Samail, Ibri,
Nizwa, Sinaw,
Ibra, Fahud,
Muscat, Sur,
jalan bani Bu
Ali, Nimr,
Marmul,
Thamrait,
Salalah

Location

International
Heavy equipment
Co LLC(Volvo &

Renault
Trucks& Iveco)
+968
+968
+968
+968
+968
+968

24
24
24
24
24
24

501
503
503
503
503
584

579
999
999
999
999
500

Muscat,
Salalah

Al-Hashar & Co

(UD & TATA)

Scania Trucks
SATA LLC

ahcgroup@omante
l.net.om
+968-24596434

Muscat

MHD LLC( Ashok


Leyland &
Multibrand)

Sohar,
Muscat, Sur,
Salalah

Zubair Automotive
Group( Foton &
Multibrand)
webresponse@zub
airautomotive.com
+968 24 500 000

Athaiba,
barka, Sohar,
Bidaya,
Musannah,
Karsh,
Samail, Ibri,
Nizwa, Sinaw,
Ibra, Fahud,
Muscat, Sur,
jalan bani Bu
Ali, Nimr,
Marmul,
Thamrait,
Salalah

+968 24 523200

JAC Trucks

Ruwaishad Trading and


Contracting Co

Muscat,
Sohar,
Salalah,Ibri,
Sur

Azaiba,
Barka, Nizwa

Prime Locations: Athaiba, barka, Sohar, Bidaya, Musannah, Karsh,

Samail, Ibri, Nizwa, Sinaw, Ibra, Fahud, Muscat, Sur, jalan bani Bu Ali,
Nimr, Marmul, Thamrait, Salalah

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi Canter

Medium duty (9 14 T)
Hino 500 Series

Heavy duty(16above T)
Mercedes Benz Actros

Hino 300 Series

Isuzu F Series

Mitsubishi FP/FV

Isuzu N Series

UD 60B, 80D, 85D, 90C,

Hino 700 Series

JAC HFC1035L,
1035K, 1030k,
1048K

UD 95B,100B

Isuzu C/E Series

Volvo FE, FL

UD Quon CW,GW,GK

Renault D, K, C
MAN TGM

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

Iveco Daily

Volvo FH,FMX,FM

TATA LPT 613, 1116

Renault D, K, C

Ashok Leyland912, 9016

MAN TGS, CLA, TGX

Iveco Medium Range

Scania P, G, R

JAC HFC 1063K, 1083KR1

TATA LPT 1618, 1623

Foton Container Trucks

PRIMA 3328, 4738,

Foton Dump Trucks

PRIMA 4038,4438
Ashok
Leyland1612,1613,1618
Iveco Heavy Range

JAC HFC 1131KR1,


4183K3R1, 3251, 4253
Foton Tanker Trucks

Foton Road Tractors


Foton Special Trucks

Porters Five Forces model

Country Number: 10
Name of the Country: Lebanon
Location: A country in Western Asia. It is bordered by Syria to the north
and east and Israel to the south

GDP:
Total:

Per Capita:

$81.122 billion

Population:

$17,985

4,467,000

Main

Business:
processing, jewelry, cement,
products, wood and furniture products.

Banking, tourism, winery, food


textiles, mineral and chemical

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units
Sold(Commercial Vehicles)

2000

Main Commercial Vehicle Brands:


Mercedes Benz

Volvo Trucks

MAN Trucks

Mitsubishi Fuso

Renault Trucks

DAF Trucks

Hino trucks

Isuzu Trucks

Iveco Trucks

UD Trucks

Scania Trucks

JAC Trucks

Single Brand Dealers:

Location

Mercedes Benz
T.Gargour & Fils

Beirut

Mitsubishi Trucks
Nippon Motors Corporation
S.A.L.

Beirut

Isuzu Motors
Impex Trading Co.
(Lebanon) S.A.L.

Beirut

Multi Brand
Location
Dealers:
No multi Brand
dealer

Single Brand Dealers:

Location

Hino Trucks
Medevco

Beirut

Volvo trucks
Gabriel Abou Adal
Beirut

Beirut

Beirut

MAN Trucks
Terramar Middle
East

Beirut

UD & Renault Trucks


Rasamny Younis Motor
Company S A L
Rymco Spare Parts
Power Sports
Nadim Harb & Sons

Beirut
Beirut

Khaldeh

Harb Motors

Al Chouf

B-Motors
Abdo R. Zgheib
Chalhoub Motors

Zahle
Jbeil
Akkar

Dabboussi Group
Bitar Motors
Lana Motors

Tripoli
Tripoli
Saida

JAC Trucks
Direct Sales

Beirut, Aley,
Hazmeiyah,
Junaiyah

Single Brand
Dealers:

Scania Trucks
Khatib Machinery
Co.
Someco S.A.R.L. Showroom
Iveco trucks
OMATRA LIBAN
S.A.R.L.
DAF Trucks
Tracksparco Ltd

Location

Beirut
Beirut,
Jdeideh
Beirut

Beirut

Prime Locations: Beirut, Aley, Hazmeiyah, junaiyah, Khaldeh, Al Chouf,


Zahle, jbeil, Akkar, Tripoli, Saida

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi Canter

Medium duty (9 14 T)
Hino 500 Series

Heavy duty(16above T)
Mercedes Benz Actros

Hino 300 Series

Isuzu F Series

Mitsubishi FP/FV

Isuzu N Series

UD 60B, 80D, 85D, 90C,

Hino 700 Series

DAF LF

UD 95B,100B

Isuzu C/E Series

JAC HFC1035L,
1035K, 1030k,
1048K

Volvo FE, FL

UD Quon CW,GW,GK

Renault D, K, C
MAN TGM

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

Iveco Daily

Volvo FH,FMX,FM

Iveco Medium Range

Scania P, G, R

JAC HFC 1063K, 1083KR1

DAF XF

DAF CF

Iveco Heavy Range

JAC HFC 1131KR1,


4183K3R1, 3251, 4253
Country Number: 11
Name of the Country: Jordan
Location: An Arab kingdom in the Middle East, on the East Bank of

the Jordan River. Jordan is bordered by Saudi Arabia to the south and
east, Iraq to the north-east, Syria to the north, and Israel and Palestine to the
west

GDP:
Total:

$44.337 billion

Population:

6,721,882

Per Capita:

$6,475

Main Business: Clothing, Phosphate Mining, Fertilizers, Pharmaceuticals,


Petroleum Refining, Cement, Potash, Inorganic Chemicals,
Light Manufacturing, Tourism

LEFT/RIGHT Hand Wheel Drive

LEFT

Number of Units
Sold(Commercial Vehicles)

8100

Main Commercial Vehicle Brands:


Mercedes Benz

Volvo Trucks

MAN Trucks

Mitsubishi Fuso

Renault Trucks

DAF Trucks

Hino trucks

Isuzu Trucks

Iveco Trucks

UD Trucks

Scania Trucks

FAW Trucks

Single Brand Dealers:


Mercedes Benz
T.Gargour & Fils

Mitsubishi Fuso
Abu Khader Grop

Isuzu Trucks

Faouri Trading Co.

Hino Trucks

Central Trade & Auto Co.

UD Trucks

The Commercial and


Industrial Company

Renault trucks

Al Tewfik Automobile

Volvo trucks
Jamal Asbah

MAN Trucks

Integrated Automotive

Scania Trucks

Haj Ishaq Kawasmi &

Location
Amman
Amman
Amman
Amman
Amman

Amman
Amman
Amman
Amman

Multi Brand
Dealers:

Location

Partners Co

Iveco trucks

Amman

Universal Equipment Ltd

FAW

Amman

Jordan The Combined


Group For Auto Trading
W.L.L

DAF Trucks

Amman

Al Adyat Al Sareeah
Letejaret Al Aleyat
Prime Locations: Amman

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi Canter

Medium duty (9 14 T)
Hino 500 Series

Heavy duty(16above T)
Mercedes Benz Actros

Hino 300 Series

Isuzu F Series

Mitsubishi FP/FV

Isuzu N Series

UD 60B, 80D, 85D, 90C,

Hino 700 Series

DAF LF

UD 95B,100B

Isuzu C/E Series

Volvo FE, FL

UD Quon CW,GW,GK

Renault D, K, C
MAN TGM

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

Iveco Daily

Volvo FH,FMX,FM

Iveco Medium Range

Scania P, G, R

DAF CF

DAF XF

FAW Conventional atrucks

Iveco Heavy Range

FAW Straight trucks

FAW Dump Trucks

Country Number: 12

Name of the Country: Bahrain


Location: A small island country situated near the western shores of the Persian Gulf

GDP:
Total:

Per Capita:

$34.908 billion

Population:

Main

$29,146

1,343,000

Business:

Petroleum
processing
and
Aluminum Smelting, Iron Palletization,
Fertilizers, Islamic and
Banking, Insurance, Ship Repairing, Tourism

LEFT/RIGHT Hand Wheel Drive

refining,
Offshore

LEFT

Number of Units Sold(Commercial Vehicles)

11,500

LD

MD

HD

Total(Trucks+
Buses)

885

45

525

1550

Main Commercial Vehicle Brands:


Mercedes Benz

Volvo Trucks

MAN Trucks

Mitsubishi Fuso

Renault Trucks

TATA Trucks

Hino trucks

Isuzu Trucks

Iveco Trucks

UD Trucks

Scania Trucks

Foton Trucks

Single Brand Dealers:

Location

Mercedes Benz

Al Haddad Motors

Sheikh Salman

Ashok Leyland

Multi Brand
Dealers:
Motor City(Hino
& Isuzu &
Hyundai)
(+973) 17 70 21 11

Location
Manama

Highway

Manama

National
Establishment of
Technical & Trade
Services(Scania &
TATA)
+973 17256882.

Manama

+973 1721 1211

Mitsubishi Fuso

Sheikh Salman
Highway

AL-Zayani Motores

Isuzu Trucks

Bahrain Marketing and


Servicing Co WLL

Manama

Volvo trucks

Salman

International Agency Co
Ltd

Renault Trucks
A.A. BIN HINDI Co

Manama

MAN Trucks

East Riffa

AMA Motors (Ahmed


Mansoor Al A'Ali Co.)

TATA Trucks

Y K Almoayyed
and Sons B S C
(UD & Ashok
Leyland & Foton
& Iveco trucks)

Yousif Abdulrahman
Engineer holding Co W.L.L.

Manama

Prime Locations: East Riffa, Manama, Salman, Sheikh Salman Highway

Product Portfolio
Light duty (5-8.5
T)
Mitsubishi Canter

Medium duty (9 14 T)
Hino 500 Series

Heavy duty(16above T)
Mercedes Benz Actros

Hino 300 Series

Isuzu F Series

Mitsubishi FP/FV

Isuzu N Series

UD 60B, 80D, 85D, 90C,

Hino 700 Series

UD 95B,100B

Isuzu C/E Series

Volvo FE, FL

UD Quon CW,GW,GK

Renault D, K, C
MAN TGM

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

Iveco Daily

Volvo FH,FMX,FM

TATA LPT 613, 1116

Renault D, K, C

Ashok Leyland912, 9016

MAN TGS, CLA, TGX

Iveco Medium Range

Scania P, G, R

Foton Container Trucks

TATA LPT 1618, 1623

Foton Dump Trucks

PRIMA 3328, 4738,


PRIMA 4038,4438
Ashok
Leyland1612,1613,1618
Iveco Heavy Range
Foton Tanker Trucks
Foton Road Tractors
Foton Special Trucks

Porters Five Forces model

Country Number: 13
Name of the Country: Yemen
Location: An Arab country in Southwest Asia, occupying the southwestern
to southern end of the Arabian Peninsula

GDP:
Total:

Per Capita:

$58.202 billion

Population:

$2,249

23,833,000

Main Business Crude oil production and petroleum refining; small-scale

production of cotton textiles and leather goods; food processing; handicrafts;


small aluminum products factory; cement; commercial ship repair

LEFT/RIGHT Hand Wheel Drive

LEFT
2,100

Number of Units
Sold(Commercial Vehicles)

Main Commercial Vehicle Brands:


Mercedes Benz

Volvo Trucks

Mitsubishi Fuso

Renault Trucks

Hino trucks

Isuzu Trucks

UD Trucks

Iveco Trucks

Single Brand Dealers:

Location

Mercedes Benz

United Engineering &


Automobile Co. Ltd.

Isuzu Trucks

El Hussaini Motors
Agencies

Hino Trucks
AMTC Toyota

Volvo Trucks
El-Aghil Trading Company

Iveco trucks

Yemen Motors Co

Multi Brand
Dealers:

Adhban Trading
Corporation( Mitsubi
shi Fuso &UD &
Renault Trucks)
adhbanye@y.net.y
e
+967-1 203154

Sanaa

Sanaa

Sana'a, Aden,
Taiz,
Hodeidah

Sanaa
Sanaa

Prime Locations: Sanaa, Aden, Taiz, Hodeidah

Product Portfolio

Location
Sanaa

Light duty (5-8.5


T)
Mitsubishi Canter

Medium duty (9 14 T)
Hino 500 Series

Heavy duty(16above T)
Mercedes Benz Actros

Hino 300 Series

Isuzu F Series

Mitsubishi FP/FV

Isuzu N Series

UD 60B, 80D, 85D, 90C,

Hino 700 Series

UD 95B,100B

Isuzu C/E Series

Volvo FE, FL

UD Quon CW,GW,GK

Renault D, K, C
Iveco Daily

UD Quester
CDE,CGE,CWE
UD Quester GKE,GWE

Iveco medium Range

Volvo FH,FMX,FM
Renault D, K, C
Iveco Heavy Range

Annexure
How Export Process Occurs at VECV?

REFERENCES
Web Page

(APA format)

Isuzu Africa. Distributors list. Retrieved from

http://www.isuzu.co.jp/world/distributor/africa.html

TATA in Africa. Location of dealers. Retrieved from


http://www.tataafrica.com/Contactus/contact_us_africa.htm

Volvo Trucks. Distributors. Retrieved from


http://www.volvotrucks.com/trucks/UAE-market/enae/dealers_and_workshops/Pages/dealer-locator.aspx

DAF Trucks. Dealers locators page. Retrieved from


http://www.daf.com/en/dealer-locator-page?country=CY&range=50

FAW Trucks. Distributors. Retrieved from


http://www.faw.com/Locations.jsp?pros=0

MAN after Sales Portal. Dealers List. Retrieved from https://my.manmn.com/portal/irj/asp/quicknav/mn_asp/baseSearchDB

Scania Trucks. Dealers List. Retrieved from


http://www.scania.com/products-services/dealer-locator/index.aspx?
actionID=Searc
h
&
postalCoordLat
=
&
postalCoordLng
=
&
GEOErrorMessage
=
&
countryName=United+Arab+Emirate
s
&
unit=k
m
&
ipage=
0

&
countryTotalDealers=
5
&
searchresoption=ma
p
&
countryCode=A
E
&
address
=
&
distance=30&dealername=&service=Service_38&service=Service_37

Hyundai Mixer trucks. Dealers List. Retrieved from


http://worldwide.hyundai.com/WW/Showroom/Commercial/Truck/MixerT
ruck/PIP/index.html#

Ashok Leyland. International operations. Retrieved from


http://international.ashokleyland.com/worldwide-network.php

Mitsubishi Trucks. Locations. Retrieved from http://www.mitsubishifuso.com/en/distributors/index.html

Renault Trucks. Network. Retrieved from http://www.renaulttrucks.net/J47MAP/web/search-place.do?type=2&language=en

Mercedes Benz. Locations. Retrieved from https://www.mercedesbenz.com/en/

Hino Motors. Find your trucks. Retrieved from http://www.hinoglobal.com/

Volvo Eicher Commercial Vehicles. International Business. Retrieved


from http://www.vecv.in/

E- Spatial Mapping. Build your Map. Retrieved from


https://maps.espatial.com/esWebApp/pages/login/loginPage.jsp

UD Trucks. Dealers Locations. Retrieved from


http://www.udtrucks.com/en-za/dealer-and-importers

Reports

Surbhi Joshi, Tanu Chopra, R., & Frost & Sullivan International
Inc., (2012). Strategic Outlook of Select North African Light,Medium &
Heavy Duty Vehicle Market. Frost & Sullivan

Dieter Becker,(2011). Competing in global truck Industry. KPMG


International.

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