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HOW TO USE

HOOTSUITE
To B r o a d c a s t a S i n g l e M e s s a g e
Across Multiple Social Networks

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Social Media is an
important part of
any businesss
digital marketing
strategy.

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Through the various


social media platforms
you can:

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Expand your audience and find new customers

Drive traffic to your website

Share new content quickly

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Create meaningful relationships with and gain


insights from your customers

Receive valuable feedback

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However, managing
several social media
accounts at once can
often put a strain on
resources.
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Thankfully, there are


social media
management tools out
there to make it easier.
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The most widely used


of these is Hootsuite,
with over 10 million
users around the world.
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What is Hootsuite?

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Hootsuite is a web
based application to
manage, track, analyze,
broadcast and schedule
your social network
media campaigns.
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It enables you to
monitor multiple social
media accounts in one
place.
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It automatically posts
all your scheduled
contents across your
social media network.
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And it allows you to


schedule your posts
and/or content ahead
of time.
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Hootsuite offers a free


account to which you
can only connect 3 of
your social media
networks.
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Lets get started!

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In this tutorial, you will


learn:

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How to Sign-Up to Get Your

Free Hootsuite Account


How to Connect Your Social
Media Accounts
How to Add Streams
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How to Schedule and

Broadcast Your First Social


Media Post
How to Use the Analytics
Report
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{1

How to Sign Up to Get

Your Free Hootsuite Account

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Open your web browser


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Google Chrome
browser is used in this
tutorial.
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Type hootsuite.com in the


address bar and hit enter

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Hootsuite homepage
will appear

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Click on Sign Up

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You have 3 plans to


choose from, namely:
Free
Pro
Enterprise
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Let s hoose the Free


plan

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Click on Get Started Now

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Enter the following


information on the Sign
Up page
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Your Email Address

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Your Name

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Your Password

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Your Timezone

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Click Create Account

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No , let s add our so ial


networks

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Notice the impressive


time-saving statistics on
the right of the page!

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Hootsuite is now giving


you the option of linking
your Twitter, Facebook,
LinkedIn and Google+
accounts to the
dashboard.
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{2

How to Connect your

Social Media Accounts

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NOTE that for a FREE


account, you can only
connect up to 3 social
networks.
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Hootsuite is now giving


you the option of linking
your Twitter, Facebook,
LinkedIn and Google+
accounts to the
dashboard.
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Back on the Hootsuite set


up page, click on the icon
of the social media
account you would like to
add.
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Click on Twitter

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A pop-up window will


appear asking you to
authorize Hootsuite to
use the Twitter account.
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Click on Twitter

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Enter your Phone, Email


or Username

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Enter your Password

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Click Authorize App

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Click Authorize App one


more time

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Wait for the process to


finish

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Twitter account has been


successfully added

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Click Continue

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Click Done adding social


networks

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A Welcome to Hootsuite
appears

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Welcome to your
Hootsuite dashboard

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Let s add a other so ial


media network from
your dashboard.

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Click Add Social Network

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Choose your social


network

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Click Connect with


Facebook

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A pop-up window appears

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Enter your Password

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Click Continue

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Click Okay

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Click Okay one more time

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Facebook account now


connected

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Choose a Facebook Page


you want to manage

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Facebook page now


connected

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Click on Finished
Importing

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By clicking on the
dropdown arrow from
your Networks tab will
show your added social
network.
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Ne t, let s add our


network streams

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{3

How to Add Your

Streams

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To break it down: Each


social media account has
its own tab, and you can
choose to view a number
of streams for each tab.
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Now you need to


populate your
dashboard. From there,
let s re a e our first
tab.
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Double click on the tab

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You can rename your tab


however you like

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Let s t pe Fa e ook

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Press Enter

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From the dropdown


menu, choose a social
network by clicking on it.

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Here is where
you select which
social network
you would like
to add

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Let s li k on Facebook Page

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Each icon represents the


tabs in your Facebook
Page including your
unpublished posts
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Click on the Timeline icon

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You can now monitor


your Facebook Page
timeline from your
Hootsuite dashboard.
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As you add streams, your


tab will fill up with a
column for each of the
streams you have selected.
You can always go back
and add or remove
streams.
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Let s add strea for our


Twitter account. To do
that, you need to Add a
Tab.
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Cli k the + sig

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Create a name for this tab

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Let s Add trea

for T itter

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Here s the T itter strea s


we just added

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Cli k the + sig

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{4

How to Schedule & Broadcast

Your First Social Media Post

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One of Hootsuite s ost


useful functions is the
ability to schedule posts
to go out on all of the
social networks you have
connected with.
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This is where Hootsuite


can really SAVE you time.

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To schedule a post, use


the boxes at the very top
of the dashboard

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The left-hand box is a


drop-down menu, from
which you select the
social media account you
want to schedule a post
for.
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Choose the social


network where you want
to post

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Let s sele t T itter a d


Facebook

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The right-hand box is


where you compose your
post.

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You have the option to


include a link, which
Hootsuite ill hri k for
you, as well as attach an
image or file.
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Click the paper clip icon


to attach an image

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Then select the file to


upload

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Next, click the Calendar


icon to schedule post

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Select a date from the


Calendar

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Enter the date and time


to broadcast the post

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Click Schedule

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To review your scheduled


posts or edit them, click
o the Pu lisher arro
icon on the tool-bar on
the left on the screen.
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Here s our s heduled


post

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{5

How to Use the

Analytics Report

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Hootsuite also provides


its own Analytics reports.

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To access these, click on


the A al ti s graph i o
on the tool-bar on the
left of the screen.

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There are only three


report templates
available to you as a free
user:
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Twitter Profile Overview

Facebook Page Overview

Ow.ly Click Summary

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These free report


templates will provide
you with basic
information on your
accounts
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Such as follower growth,


most popular links, daily
likes, and page
engagement.
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Let s ge erate our


Facebook Page Overview
Report

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Click on Facebook Page


Overview

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Then click on Create


Report

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Then click on Create


Report

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Then click on Create


Report

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I would recommend
using these free reports
along with the analytics
provided within each
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of the social networks to


obtain a detailed picture
of your social media
performance.
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O e ou e gathered the
data, look at the posts
which received the most
engagement
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and use these to inform


your social media
strategy moving forward.

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Once you get used to how


the way the dashboard
works, which can take
some time, there are many
other functions to explore.
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Hopefully this step-by-step


guide was helpful to you.

You can read other great


resources and tutorials
on my blog.
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Visit Your Stellar Virtual


Professional Partner on the
website below. I would love
to read your comments and
suggestions.
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Photo Credits:
http://www.freepik.com/free-vector/social-media-vectordrawing_723666.htm'>Designed by Freepik

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