Professional Documents
Culture Documents
after overheads
after production
after License
after distributor
after carrier
after VAT
total revenue
THe $ Dilemma (app store model)
What is Social?
Social refers to the
interaction of organisms
with other organisms and
to their collective co-
existence [...]
Source: Wikipedia
A social network is not a
community!
You need Context!
Concept: Object-Centered
Sociality
Jyrri Engestrom,
Founder Jaiku
A game is a Social Object?
It always was!
It’s about Engagement
WTF ?
Nine Inch Nails
- All Music free under CC license. CwF
- All videos by fans aggregated on
website.
- Free iPhone app: Fan Finder.
Let’s recap:
Social is interaction
in context
make sure that mobile
levers the Social Object
(that is: your game)
towards Your Users...
Mobile is the most
powerful digital medium
to date.
Why?
But what do I do
with it?
Address the unique
propositions only
Mobile offers.
Value Levers: the 6 M’s.
Movement
Me
Moment
Multi-User Money
Machines
123,296,966,069,453
in your pocket...
• Facilitate engagement.
And if the user wins, the rest (incl. $ $$) comes almost on its own...
Image Credits
http://biodisplay.tyrell.hu/2008/09/24/experimenting-with-resolution/
http://upload.wikimedia.org/wikipedia/commons/8/85/Numbers_grid_in_NY.jpg
http://gapingvoidgallery.com
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http://www.adsinn.com/wp-content/uploads/2008/01/1100109100-1.jpg
http://adsoftheworld.com/files/images/video-game.jpg
http://www.foldingbikehut.co.uk/images/Toolbox%20Travel.jpg
http://ridgestonecondos.com/images/istock_000003282632medium_dollar_sign.jpg
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http://www.jamesallen.com/engagement-rings/sold/1414/big/Micro-Pave-Engagement-Rings.jpg
http://www.cartoonary.com/madagascar/images/madagascar-marty-alex-gloria-melman-penguins-
julien-2048x1536.jpg
http://writeontheinternet.files.wordpress.com/2007/09/superman.jpg
http://www.math.nyu.edu/~crorres/Archimedes/Lever/leverBig.gif
http://www.ruralmarketingservices.com/images/marketing_road_sign.jpg
http://cnx.org/content/m23853/latest/Picture%201.png
http://www.saatchi-gallery.co.uk/museumimages/thumbnail1.php/p2j200749041149arc_pht.jpg
+44 7843 599 678
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