BYE-LAWS GOVERNING

Foundation Course for Ph.D. in Research

Methodology in Management
2011

Research & Training

DEPARTMENT OF MANAGEMENT

Faculty of Management and Information Technology

JAMIA HAMDARD
(HAMDARD UNIVERSITY)
Hamdard Nagar, New Delhi-110062

Ph.D. BYELAWS GOVERNING

Foundation Course for Ph.D. in Research Methodology in Management
Objective:
The objective of the course is to inculcate in the participant a scientific approach of looking
and reacting to management problems, and to develop logical reasoning to management
solutions. At the end of the course, the participants should become adept in writing a research
proposal and research papers which can be published in referred journals nationally as well as
internationally. After the completion of the course, the participants will have the potential of
getting absorbed in research and consultancy firms.
Programme: Foundation Course for Ph.D. in Management.
Duration: One year including 240 Contact hours of teaching in the first phase, followed by the
second phase of Dissertation & Monograph writing
Medium of Instruction & Examination: English
Eligibility for Admissions:
Master degree with any social science discipline.
And, those Ph.D. scholars registered in the Faculty of Management & IT, Jamia Hamdard.
Course Structure:
The course shall comprise of four subjects set for examination along with case study writing
and Monograph/Dissertation, which would be as follow:

DRM-101 Basics of Management Research

DRM-102 Statistical Tools for Research
DRM-103 Advance Research in Management (Marketing / Human Resource /
Finance / Health System)
DRM-104 Computer Applications and Usage in Research (Documentation and
Editing)
DRM-105 Case Study Writing (Viva-Voce)
DRM-106 Dissertation (Viva-Voce)
DRM- 107 Monograph (Seminar)

Detailed course content of the syllabus shall be prescribed by the Doctoral Committee/Board
of Research Studies (BRS) and shall be reviewed periodically.
The Doctoral Committee/Board of Research Studies (BRS) depending upon circumstances
prevailing in the market, may change any module and increase or decrease the number of
modules.
1. Attendance

All students must attend every lecture delivered. However, to account for the late joining or
other such contingencies, the attendance requirement for appearing in the final semester
examination shall be a minimum of 75% of the total classes actually held.
2. Examinations
a] A total of four papers will be set for examination and will carry 100 marks each (external:
60 marks; Internal: 40 marks) at the end of the course:
Students are required to qualify50% marks from internal and external assessment separately
to declare as passed in the subject. If the student fails to secure 50% marks in the internal
assessment he/she will have to repeat the foundation course.
Code

Course Title

DRM-101
DRM-102
DRM-103

DRM-104

Basics of Management Research

Statistical Tools for Research
Advanced
Research
in
Management
(Marketing / Human Resource / Finance /
Health System)
Computer Applications and Usage in Research
(Documentation and Editing)

Internal

Marks
External

Total

Assessment
40
40
40

Assessment
60
60
60

100
100
100

40

60

100

160

240

400

Total

Internal assessment will be done through assignments, field practicum, case study, oral
presentations etc. and will be evaluated for 40 marks in each paper.
b] Case Study Writing will be evaluated for 100 marks (Interface between the industry and
the scholars) (Documentation: 60 marks; Viva-Voce: 40 marks). This paper will not have
examination but will be cleared through Viva-Voce.
Code
DRM-105

Course Title

Case Development

Viva-Voce

Marks
Documentation

Total

40

60

100

c] Monograph/Dissertation will be evaluated for 100 marks (Documentation: 60 marks; Viva

Voce: 40 marks) This paper will not have examination but will be cleared through Viva-Voce.
a. Monograph/ Dissertation
Code
DRM-106

Course Title

Monograph/Dissertation

Viva-Voce

Marks
Documentation

Total

40

60

100

A minimum of Passing marks (both internal and external) is 50% in each paper.

The student is required to clear the foundation course within one year, if the candidate
fails to clear one of the core papers (Basics of Management Research, Advance
2

Research, Basic statistics) he/she will have to repeat the whole foundation course and
pay the fees as applicable.

In case the candidate fails in the preliminary editing & documentation papers, he/she
would have to attend the classes of the specific paper & appear in the supplementary
exam and pay the fees as applicable per paper (total cost divided by total number of
paper formula used to calculate per paper cost).

DRM-101 Basics of Management Research

3

Module 1: Business Research Introduction

Research Meaning, Types, Criteria of Good Research

Researching process
Research and the Scientific Method
Business Research and Limitations of Applying Scientific Methods in Business
Research Problems
The Managerial Value of Marketing Research for Strategic Decision Making
Decision-Making perspective of Marketing Research and Marketing Research in
Practice

Module 2: Business Research Process

Problem identification, planning and linkages

Business Research Process- An Overview, Research Process, Problem Formulation
Management Problem versus Research problem and Objective Conversion
Steps Involved in Preparing Business Research Plan/Proposal

Module 3: Research Design

Research Design & Implementation

Types of Errors Affecting Research Design

Research Approach-Type of Research, Detective funnel

Business Research Design: Exploratory, Descriptive & Causal Research

Exploratory Research: Meaning, Suitability, Secondary data & Qualitative

Research
Descriptive Research: Meaning, Types of Descriptive Studies, Data Collection
Methods- Survey & Observation
Causal Research: Meaning, Various Types of Experimental Designs

Module 4: Data Collection

Quantitative and qualitative approaches

Stakeholders analysis, SWOT/PEST, GAPS Analysis
Data Collection: Primary & Secondary Data Sources advantages/disadvantages
Data Collection Methods Observations, Surveys, Interview and Questionnaire
Design, Qualitative Techniques of Data Collection
Measurement and Attitude Scaling Techniques: Nominal Scale, ordinal Scale, Interval
Scale, Ratio Scale
Criteria for good measurement, attitude measurement Likerts Scale, Semantic
Differential Scale, Thurston-equal appearing interval scale, MDS Multi
Dimensional Scaling
4

Readings:
Zikmund, W.G. & Babin, B.L(2007). The Role of Marketing Research, Essentials of
Marketing Research, 3rd edition, Thomson Southwestern, pp- 12-16
Aaker, Kumar & Day, G.S. (2001) Nature & Scope of marketing Research. Marketing
Research. 7th edition, John Wiley & Sons, Inc
Cooper, D.R. & Schindler, P.S. (2007). Thinking like a Researcher. Business Research
Methods. 9th edition. Tata McGraw Hill, pp-28-48
Gummesson Evert (2000). Qualitative methods in management research (2nd edition) London.
Sage Publications
Cooper, D.R. & Schindler, P.S. (2007).
McGraw Hill, pp-82-109

Business Research Methods. 9th edition. Tata

Sekaran, Uma (2000) Business Research Methods: a skill building approach. 7th edition. New
York: John Wiley
Gash. S. (2000). Effective literature Searching. Aldershot: Gower
Aaker, Kumar & Day, G.S. (2001) Nature & Scope of Marketing Research. Marketing
Research. 7th edition, John Wiley & Sons, Inc
Anderson Mark J. & Patrick J. Whitecomb (2000). DOE Simplified Practical tools for
effective experimentation. New York Productivity INC.
Malhotra, N.K. (2010) Marketing Research- An Applied Orientation. 5 th edition.Pearson
education
Zikmund, W.G. & Babin, B.L(2007). Measurement & Attitude Scaling, Essentials of
Marketing Research, 3rd edition, Thomson Southwestern, pp- 201-229
Bradley, N. (2007). Marketing Research- Tools & Techniques, 1st edition. Oxford University
Press.
Cooper, D.R. & Schindler, P.S. (2007).
McGraw Hill, pp-328-351

Business Research Methods. 9th edition. Tata

DRM - 102 Statistical Tools for Research

Module 1: Hypothesis Testing

Frequency Distribution, Cross Tabulation and Hypotheses

Hypotheses meaning, characteristics, sources
Formulation of hypotheses
Hypotheses testing
Parametric test
One sample
Two independent sample
Paired samples
Non-parametric test
One sample
Two independent sample
Paired samples
T-test, Z-test, U-test, Rank-sum test, K-W test

Module 2: Sampling

Research planning and design

Distribution: population and sampling
Sampling Design & Procedures
Sampling: Meaning, Steps in Sampling Process
Types of Sampling Probability and Non-probability Sampling Techniques
Final & Initial Sample Size Determination
Errors in Sampling

Module 3: Data Analysis through advanced techniques

Data management and processing

Statistical procedure for questionnaire/schedule/interviews development
Data Validity
Content, face, convergent, discriminate, construct validity
Data Reliability
Split half reliability, coefficient alpha
Data Analysis
Editing, coding, classification, data tabulation, analysis and interpretation
Statistical Analysis of Business Research
Bi-variate analysis (Chi Square)
Multi-variate analysis (Correlation & regression Analysis)
Factor Analysis, Discriminate analysis, Cluster analysis, conjoint analysis
ANOVA one way & two way classification
6

Readings:
Malhotra, N.K. (2010).Marketing Research- An Applied Orientation. 5th edition. Pearson
education
Sprent, P & Smeeton, N.C. (2001) Applied Non parametric Statistical Methods, 3 rd edition.
London: Chapman and Hall
Intuitive Biostatistics. (2007).: Choosing a statistical test, Intuitive Biostatistics (ISBN 0-19508607-4) by Harvey Motulsky.
Andrew J. V. (2005). Parametric versus non-parametric statistics in the analysis of
randomized trials with non-normally distributed data. Integrative Medicine Service,
Biostatistics Service, http://www.biomedcentral.com/1471-2288/5/35
SPSS.
(2010).
Parametric and non-parametric
www.blackwellpublishing.com/robson/pdfs

tests,

Malhotra, N.K. (2010). Marketing Research- An Applied Orientation. 5th edition.Pearson

education
Tull and Hawkins (2008) marketing Research: Measurement and method, 6 th edition, New
York McMillam
Pallant, Julie. (2010) SPSS Survival Manual, Tata Mc-Graw Hill, New Delhi
Nargundkar, R. (2008). Marketing Research Text and Cases (3rd edition) Tata Mc-Graw Hill,
New Delhi
Malhotra, N.K. (2007). Marketing Research- An Applied Orientation. 5 th edition. Pearson
education

DRM - 103 Advanced Research in Management (Marketing)

Module 1: Consumer Behavior Research

Conceptual understanding of Consumer Behavior, Decision-making process, Factors

effecting buyer behavior, Demographic & Psychographic profiling of buyers etc.
Examine the theoretical and empirical material on the individual and group behavior
of people performing in the consumer role.
Topics include perception, attitude formation and change, personality, culture, social
class, and reference groups.
Behavioral science data provides a basis for the explanation of consumer behavior and
the integration of these findings into current marketing practices for studying
consumer buying behavior, understanding consumer perception, attitude & behavior.
Introducing conceptual as well as empirical research papers

Module 2: Research for Marketing Decisions

Overview of information needs of the marketing decision-maker.

Emphasis on methods and techniques that may be employed for the collection and
analysis of primary data.
Major topics include design of research projects, generating primary data,
questionnaire design, sampling for survey research, experimental design, controlling
data collection, and data analysis.

Module 3: Qualitative Research in Marketing

Examine the nature of qualitative research and its growing value to the marketing
research community.
The role of focus group interviewing, types of focus groups and their conduct are
extensively explored.
Other topics include depth interviewing, projective techniques, observational
research, the Delphi method, environmental forecasting

Module 4: Marketing Strategy

A case course designed to give the student an opportunity to utilize the managerial
and analytical tools that he or she has acquired.
Case studies which require a realistic diagnosis of company problems, development of
alternative courses of action, and the formulation of specific recommendations.
8

Module 5: Retail management Research

Basic concepts, Formats, Strategic decision points, various categories of products,

non-store formats
Concept of a shopping mall, elements of a shopping mall, key success factors, service
quality
Development of suitable models
Research areas Mall management in India, organized vis--vis organized retailing
SERVQUAL model, private labels

Module 6: Sales & Distribution and Channel Management

Sales function, Integration in the organization, link with marketing function, role and
responsibilities of sales managers
Researchable topics
Research paper discussion Role of Sales managers in channel management
Elements of channel management, performance metrics, channel satisfaction surveys

DRM-103 -Advanced Research in Management (Human Resource)

Advanced Contemporary Research Trends
1. Research on Employee Motivation.

Understanding conceptual vs operational definition of Motivation.

Defining the problem and theoretical framework of employee Motivation.
Identifying various Drivers of Motivation at Work.
Formulation of the problem, identifying variables related to Motivation.
Formulating the hypothesis of Motivational Research, Stating of the objectives, and
Designing Questionnaires of measuring Employee motivation.
Analysis of the Results.

2. Research on Organizational Culture.

Understanding the concept of Organizational culture.

Approaches to Theories of Organizational Culture.
Issues of Cross culture related to Global HRM.
Identifying various variables related to Organizational culture.
Formulation of the problem of organizational culture.
Formulating the hypothesis of organizational culture and research.
Designing Questionnaires of measuring Organizational culture.
Analysis of the Results.

3. Research on Employee Satisfaction and Organizational Commitment.

Understanding the conceptual definition of Employee Satisfaction and Organizational

Commitment.
Theories of Employee Satisfaction and Organizational Commitment.
Identifying various variables related to employee satisfaction and organizational
commitment.
Formulation of the problem of Employee satisfaction and Employee commitment.
Formulating the hypothesis and Designing items to measure Employee Satisfaction
and Organizational Commitment.
Analysis of the Result.

4. Research on Employee Attrition and Retention.

Understanding the concept of Employee Attrition & Retention

10

Identifying the causal factors of Employee Attrition.

Measurement of Employee Attrition.
Designing model of Employee Retention.

5. Research on Team Management.

Understanding the Role of Team Management.

Understanding the Types of Team in the organization.
Develop a model of an Effective Team.
Measurement of an effective Team

6. Research on Change management

Understanding the Need for Change in the organization.

Identifying drivers of Change management.
Associational relationship of Change management with other variables in the
organization.

7. Research on Competency Mapping.

Understanding the concept of Competency mapping.

Developing model of competency mapping

11

DRM -103 Advanced Research in Management (Finance)

Module 1: Analysis of Financial performance:

Research based analysis of financial statements using advanced research tools for
validation and testing.
Operational utility of financial ratios.
Exploring avenues for further research on financial ratios.

Module 2: Working capital management:

New approach in assessment of working capital

Innovative financial instruments in the area of working capital
Research areas in working capital management. Optimum level of working capital,
redefining WACC.

Module 3: Securitization as the innovative process:

Understanding the fundamentals of the concept

Evaluation of a securitization process
Analysis of securitization in public projects

Module 4: Risk Management in financial management:

Basel Accord and its impact on financial performance of Banks and financial
institutions.
An analysis of capital and credit risks and management techniques.
Developing a research framework for risk management.

Module 5: Research areas in monetary policy issues:

The impact of monetary policy instruments on liquidity and money supply.

In depth analysis of credit policy instruments like, CRR, SLR, repo rate, bank rate etc.
Research analysis issues relating to monetary policy.

Module 6: Financial Derivatives:

12

Research areas to evaluate the efficiency of financial derivatives such as Forwards,

Futures, Swaps and options.

DRM -103 Advance Research in Management (Health System)

Module: 1 Contemporary Research Trends

In-depth Analysis of the contemporary trends in Health Care Management

Issues and problems in Health Research
Situational analysis in Health care Management
Operation Research in Health System
Knowledge building in Health Culture
Policy focuses and its development

Advanced Research in Management

Module: 2 Philosophy and social change theory of Development Paradigms

Using theory to guide changing individual behavior.

Political and ethical consideration.
Using theory to guide changing communities and organization.
Models of behavior change.
Developing a programmatic approaches to developmental initiatives.

Module: 3 Change Management.

Conceptual Vs operational definition.

Problem and theoretical framework of change management.
Identifying various forces and resistances of change management.
Change initiatives and interventions with.respect.to Logical Framework Analysis.

Module: 4 Quality Management.

Introduction to Total Quality Management.

Principles of Total Quality Management.
Distinguished features of Quality Management-Philosophy & Theories. (Deming,
Juran, Crosbys) etc.
Components, objectives and structure of TQM.
Six Sigma and its applications.

13

Module: 5 Competency Mapping.

Organization and interpersonal capabilities.

Impact and influence.

Team leadership.
Developing organizational and people capabilities.

Operations sustaining capabilities.

Drive for results.

Planning and Resource Management.
Decision Making.

Forward looking capabilities.

Strategic orientation.
Adaptability and Change Management.
Module: 6 Competency Mapping (CM)

Concept, meaning and definition of CM.

Approaches and strategies of CM.
Competency Mapping VS training and HRD.
Behavioral framework for competency.
Tools and techniques of Competencies and various level of competencies.

14

DRM-105 - Documentation and Editing

Module 1:
Basic computer skills
MS office, Word Documentation, MS Excel.
ICT usage : MS Power Point for presentation
Usage of Statistical packages : SPSS/ STRTA/ INSTA.
Data coding / recoding
Data Cleaning, Data transformation
Data Analysis and processing
Tabling, cross-tabling for documentation and assignments purpose.
Documentation, Presentation and Editing
Collate information and documentation
Review of literature on focused objectives
Report preparation and presentation
Types oral and written, advantages & disadvantages of the same
Components of written research report and editing
Module: 2 Structure Analysis and Construction
Parallel Structure
Sentence Structure
Paragraph Structure
Module: 3 Compositional Writing and Editing
Ugly Writing
Harvard Referencing
Literature Review
Module: 4 Grammar and Syntax
Relative Clauses
Modifiers
Perfect Tenses
15

Articles
Prepositions

Module: 5 Visual (computer) Presentation

Oral with PPT support

DRM-105 - Case Development

Module: 1 Case Development introduction to case writing & case leads

Case writing process

Tools for primary and secondary data collection

Module 2: Differentiation between primary and secondary data based cases

Module 3: Case Writing

Background Study/ Secondary data collection for Conceptual framework

Gaining Access of the company to be studied
o Approaching Key decision makers
o Writing Proposal for company
Defining purpose & objective
Highlighting Scope & advantage for company
Data Collection
o Interviews with key persons, focus groups & surveys
o Scanning published reports
Case drafting
o Draft to be sent to company for any clarification & clearance
o Revision, resubmission for final clearance

Module: 4 Case Studies in Indian Context

Module: 5 Integrative Exercise (Interface between the industry and the Scholars for
Case Development)

Guidelines for Case study

16

1. This is a 100 marks project. (60 marks for Report and 40 marks for Viva-Voce
examination).
2. Each Schalor has to submit two copies (one soft copy in CD and one hard (spirialbound) copy).
3. Records of Interviews / observations must be preserved. If the student is unable to
prove these records at any time, the authenticity of his/her data collection will be
questioned.
4. All VIVA-VOCE presentation/Examination are to be formal power point
presentation, you can make use of charts, OHP and projector.
5. Absence of during the VIVA-VOCE presentations/Examination for flimsy reasons,
and without informing the Office of FRC will be taken into account as a serious
matter and lead to disqualify from the dissertation work which would considered as
failure and would required to redo the whole process.
6. Certificate & disclaimer from the Organizations/Institution on Original Letter Head
to be submitted to Office of the FRC

17

DRM-106 Dissertation
Student must complete a Monograph/Dissertation focusing on his/her interested research
area/topic. Monograph/Dissertation comprises of field practicum, data collection, data
analysis and report writing. After the successful completion of the Monograph/Dissertation,
student will have to do presentation as a part of the evaluation.

Guidelines for Dissertation

1. This is a 100 marks paper. (60 marks for Report and 40 marks for Viva-Voce
examination).
2. Each Schalor has to submit two copies (one soft copy in CD and one hard (spirialbound) copy).
3. The maximum length of the typed report should be equivalent to 75 A4 paper
sized Times New Roman 12 size font typed pages with normal 1.5 line spacing.
4. The written report should necessarily include the following, the chapterization being
perhaps in the sequence given:
a. Title Page title of the project, Students name and supervisor name,
department, academic year (one page)
b. Certificate indicating original work (one page)
c. Acknowledgment (one page)
d. Executive summary (two pages)
e. List of contents (one page)
f. Introduction (to the study, with theoretical background) (four pages)
g. Review of Literature (seven pages)
h. Methodology (of data collection and analysis) (three pages)
i. Data, Interpretation and Analysis (maximum of four chapters) (50 pages)
j. Summary, conclusion, suggestions and Limitation (five pages)
k. References
l. Appendices (company profile, questionnaire, etc)

18

5. The Scholar can however creatively re-work his/her chapterization, ensuring that
all the aspects mentioned above are included.
6. Project/Research Proposal: The proposal must include the
a.
b.
c.
d.
e.
f.

specific topic,
review of related literature,
objectives,
research design, methods
sample constitution,
plan of investigation (data collection, data coding and analyses, chapterization,
etc)

The student must strictly keep to the presented methods once approved by the Office of
FRSF, and must introduce any changes suggested by the FRSF `.
7. The specific research topic may be worked upon by a schalor with the assistance of
the Faculty supervisor.
8. No two students will be permitted to work on the same and/or similar/identical
topic in one and/or same organization under any circumstances.
9. VIVA-VOCE Examination: All Students are required to attend grand VIVAVOCE examination. The grand viva-voce examination carries 40 marks. If any
student fails to undertake VIVAVOCE examination lead to disqualify from the
dissertation work, which would be considered as failure and would required to redo
the whole process.
10. Process Parameters include the following criteria. It will be assessed by Faculty
Supervisor on the following criteria and carries a maximum of 20 marks.
1.
2.
3.
4.
5.
6.
7.
8.

Research Proposal
Library work
Authenticity and validity of data collection
Recording of Interviews, observations, etc
Quality of discussion with supervisor
Conceptual Clarity
Analytical ability
Thought given to feedback

11. Final Report will be assessed by the FRSF based on the following criteria (25
marks):
Criteria
Marks
Conceptual Clarity
4
Review of Literature
4
Hypothesis testing/research objectives
4
Selection of Design, Methods and Tools
4
for Data Collection
Interpretation of Data / analysis
5
Data Presentation and Chapterization
Bibliography / References 19
4

12. Progress Report/Update: Each student required to submit the written progress
report/ update on each of the meetings with Faculty Supervisor.
13. Final Dissertation Report will be assessed by the External Examiner based on the
following criteria: (40 marks)

14. Important
a.

Criteria
Marks
Conceptual Clarity
Review of Literature
Research objectives/ Hypothesis testing
Originality of Ideas
Selection of Design, Methods and Tools
for Data Collection
Interpretation of Data / analysis
Data Presentation and chapterization
Relevance of the study

points to NOTE:

Records
of
Interviews
/
observations must be preserved. If the student is unable to prove these
records at any time, the authenticity of his/her data collection will be
questioned.

b. All VIVA-VOCE presentation/Examination are to be formal power point

presentation, you can make use of charts, OHP and projector.
c. Absence of during the VIVA-VOCE presentations/Examination for flimsy
reasons, and without informing the Office of FRC will be taken into account
as a serious matter and lead to disqualify from the dissertation work which
would considered as failure and would required to redo the whole process.
d. Certificate from the Organizations/Institution on Original Letter Head to be
submitted to Ofice of the FRC.
15. Evaluation of Dissertation of student will be as follows:
Stages
1
2
3
4

Criteria
Written Report
Process Parameters
Written Report
Viva-Voce
Presentation
Total

Marks
20
20
20
40

Who will Evaluate

FRSF
FRSF
External Examiner
External Examiner

100

20

16. Schedule for Dissertation work:

Task / Activity
Students Selects broad area for research work
Submission of Draft proposal in written for approval
(through presentation)
Re-submission of Research Proposal after including
suggestion given by the FRSF
review of literature, tools for data collection, data coding
and analyses, chapterization etc and writing the report.
Submission of Draft report (both hard and soft) for Review
and Feedback.
Certificate from the Organizations/Institution on Original
Letter Head to be submitted to Office of the FRC.
Review of the Dissertation report by External Examiners.
Viva-Voce Examination
Final submission of the Report after incorporating the
suggestions and comments that have been received and
noted during Viva-voce and through External Examiners

Bibliography
Book
Soderquist, Larry D.1982. Securities regulation: A problem approach. Mineola, New
York: Foundation Press.
Edited Book

21

Parkinson, Patrick et.al. 1992. Clearance and settlement in U.S. securities markets.
Special Study No.163. Board of Governors of the Federal Reserve System. March,
1992.
Unpublished Paper/Thesis/Report
Marcus, Alan J., and Arnold Kling. 1987. Interest only / principal-only mortgageBacked strips: A valuation and risk analysis. Working paper no.2340. National Bureau
of Economic Research. August 1987.
Report
Frankel, Allen B., and John D Montgomery. Financial structure: An international
perspective. Unpublished Report. Brookings Paper on Economic Activity. Brookings
University. pp.257-310.
Article in an Edited Book
Smith, Adam.1964. The influence of commerce on manners. In Edwin Cannan (Ed.)
Lectures on Justice, Police, Revenue and Arms. New York: Augustus M Kelly.
pp.253-254.
Journals Article
Wurgler, J. 2000. Financial markets and the allocation of capital. Journal of Financial
Economics. Vol 58. No. 1-2. pp.187-214,
Website Access
Roe, M.J.1997. Strong managers, weak owners: The political roots of american
corporate finance. At http://www.princetonuniversity/publications/html. Accessed on
December 3, 2009 at 11. A.M.

Recommended Books

Naresh Malhotra (2010), "Marketing Research- An Applied Orientation", 6 th Edition,

Prentice Hall.Zikmund, W.G. & Babin, B.L., (2007). The Role of Marketing
Research, Essentials of Marketing Research, 3rd edition, Thomson Southwestern, pp12-16

Aaker, Kumar & Day, G.S. (2001) Nature & Scope of marketing Research.
Marketing Research. 7th edition, John Wiley & Sons, Inc

Cooper, D.R. & Schindler,P.S. (2007). Thinking like a Researcher. Business

Research Methods. 9th edition.Tata McGraw Hill, pp-28-48

Bradley, N. (2007). Marketing Research- Tools & Techniques, 1st edition. Oxford
University Press.
22

Nargundkar, R. (2004). Marketing Research: Text and Cases TMH

Sekaran, Uma (2000) Business Research Methods: a skill building approach. 7 th

edition. New York: John Wiley.

DRM 107- Course Work/Monograph

1. The scholars are required to write three Research Papers (conceptual & empirical)
as a part of monograph writing exercise
2. Scholars will have to give a seminar on these papers. There should be a gap of at least
one month between these seminars.
3. If the seminar of the candidate is not up to the mark, he/she may be asked to present
again. The guidelines of seminar are as follows:
4. Instructions to be followed for the presentation
Scholar should take note that 20 copies of abstract of the papers and 20 copies of fulllength papers should be circulated 15 days in advance. i.e., 15 days before the
presentation. Please use the recommended reference format.
The failure to circulate the abstract and full-length papers with required number of
copies, scholars will not be permitted to the presentation in the Faculty-Research
Scholar Forum whatever so reasons
Scholar shall be responsible for any plagiarism, intellectual property violations &
breaches of copyright and all its implications
Guide and Co-guide should be present during the presentation of the Scholar. In the
absence of the guide and co-guide, Scholar will not be permitted to do the
presentation whatever so the reasons maybe.

23