Line of Business

Tata Chemicals has three core lines of business: chemicals, which are industrycentric; crop nutrition, which is farm-centric; and consumer products, which are
its interface with domestic India

Products
Living Essentials
Consumer salt
Pulses
Water purifier
Industry essentials
Soda ash
Allied chemicals
Industrial salt
Sodium bicarbonate

Farm

Cement (Tata Shudh)

Marine chemicals
Caustic soda
Essentials
Fertilisers
nitrogenous
fertilizers,
including
urea,
phosphatic fertilizers, such as
di-ammonium phosphate (DAP)
Customised fertilisers
Biofuels

Key People

R Gopalakrishnan
- Vice
chairman,
non-independent,
non-executive director
Nusli N Wadia Director
Prasad R Menon Director
Nasser Munjee Director
Dr Yoginder K Alagh Director
Eknath A Kshirsagar Director
Dr YSP Thorat Director
Dr Vijay Kelkar Director
R Mukundan - Managing director
Prashant
Kumar
Ghose
Executive director and CFO

Arup Basu - President - New

Business
and
Innovation
Centers
Rajiv
Chandan
Chief
Compliance, General Counsel &
Company Secretary
N. K. Uppal - Chief Information
Officer
S. G. Choudhary - Chief
Technology
&
Sustainability
Officer
Ashvini Hiran, Chief Operating
Officer (consumer products
division of Tata Chemicals

Financial Summary

Subsidiaries

British Salt Limited

Brunner Mond Group Ltd

100%
100%

UK
UK

Significant Developments in last 12 months

Tata Chemicals Ltd Shuts Down Two Units Of DAP Plant In West BengalBusiness Standard
May 08, 2013
Business Standard reported that Tata Chemicals Ltd said it has temporarily closed
down two units of Di-ammonium Phosphate (DAP) at Haldia plant in West Bengal
due to disruption in supply of phos acid. The Company said that Two units of DAP at

Haldia plant have been shut with effect from April 30, 2013 due to disruption in
supplies of phos acid. The operations at these two units are likely to resume in midJune, this year, it added.
Tata Chemicals Ltd Receives Approval For Scheme Of Amalgamation Of
Homefield International Pvt. Ltd
Feb 13, 2013
Tata Chemicals Ltd announced that the Board of Directors of the Company at its
meeting held on February 08, 2013 approved the Scheme of Amalgamation (the
Scheme) of Homefield International Pvt. Ltd (HIPL), (Mauritius) with the Company.
HIPL is a wholly owned subsidiary of the Company with its registered office in
Mauritius. The Appointed Date of the Scheme is April 01, 2013. Upon the Scheme
coming into effect and in terms of the Scheme of amalgamation, all assets and
liabilities of HIPL shall will be transferred to and vested in the Company and all
shares of HIPL stand cancelled. No shares of the Company will be issued and
allotted in lieu or exchange of the Equity Shares of HIPL.
Tata Chemicals Ltd, Oil & Natural Gas Corporation Limited To Set Up
Fertilizer Factory In Tripura-The Economic Times
Oct 31, 2012
The Economic Times reported that the Tripura government in a joint venture with Oil
& Natural Gas Corporation Limited (ONGC) and Tata Chemicals would set up a
INR5,000 crore fertilizer manufacturing unit in north Tripura district by using the
natural gas available in the state. The Company would sell equities of INR2,000
crore in the market.
Success Strategy of Tata chemicals - Value chain concept and Corporate
Governance

Market Share
In FY12, Tata Chemicals Limited, United Phosphorus Limited, Gujarat
Fluorochemicals Limited and Pidilite Industries Limited were the four leading players
in the industry, based on market capitalization. Tata Chemicals continued to lead
the industry by recording operating revenues of around INR 138 billion, a YOY
growth of 25 percent.
Soda ash, sodium bicarbonate and sodium tripoly phosphate (STPP) account for
about 48% of the companys total consolidated global revenues. Of this, soda ash is
its biggest component meeting 55% of Indias chlor-alkali needs. This versatile
chemical is used in the production of detergents, glass, chemicals, sodium silicate,
pulp and paper and finds extensive use in water treatment.
Tata Chemicals has 58 per cent market share in the packaged salt market with
production of over 700,000 tonnes of salt every year.
The outlook for the Indian chemical industry is stable. It is backed by strong
domestic demand and government support for agriculture and food processing

industries. The major challenges it faces going forward are rising crude oil prices,
legal barriers on Indian products by foreign regulatory authorities and meeting
global
pollution
and
emission
standards.
(Source:
www.researchandmarkets.com/reports/.../india_chemical_industry_1h12 )

Key facts about TATA Chemicals

Tata Chemicals introduced India to iodised salts

Its 5.5 million tonnes per annum capacity makes Tata Chemicals the worlds
second largest manufacturer of soda ash
The Babrala facility was commissioned in 36 months a world record for a
fertiliser plant. Its township is ISO 14001 and OHSAS 18001 certified
Mithapur is the first industrial township to be awarded the ISO 14001
certificate
Lake Magadi in Kenya is a self-replenishing proven trona reserve with a
projected life of 100 years
With a 60 square kilometre area, Mithapur is one of the largest integrated salt
works and chemicals complexes in the world
Tata Salt has been ranked the Number One food brand in India by Economic
Times for three years in a row
Babrala is the most energy efficient plant in India and amongst the best
globally
Tata Chemicals owns 34% of countrys soda ash production

Customers / End users

Tata Chemicals plays a crucial and commanding role, catering to categories as
diverse as detergents, glass, textiles and dye chemicals, paper and newsprint,
petroleum refineries and construction.
Its branded products reach out to the farming community as also to domestic
consumers

Supply Chain / Distribution / Sales Channels

In addition to the traditional Sales Channel, TCL also operates Retail Outlets under
the brand of Tata Kisan Sansar (TKS). TCL has a Joint Venture with IMACID, Morocco
for manufacturing of Phosphoric Acid with 33% stake. With the acquisition of
Metahelix Life Sciences by Rallis India, a subsidiary of the Company, TCL moved a
step ahead to become an integrated Agri solution provider.
Tata Chemicals has a formidable procurement/supply chain in the rural areas. The
Tata Salt and i-Shakti Salt and a cooking soda brand named Samunder, and has
set up a strong distribution network comprising over 600 Tata Kisan Sansar outlets
apart from the traditional kirana stores and modern format food retail chains.

Tata Chemicals has 1.5 million-plus outlets across the country, Tata I-Shakti
unpolished pulses are available in 19 states in India
Tata Chemicals adapts the farm to fork Strategy its holistic in nature and takes
due care in every process from seed to food and therefore the term farm to
fork
Mr. Hiran COO (consumer products division of Tata Chemicals) believes about five
million farmers to participate and benefit by teaming up for pulses cultivation
Tata Kisan Sansar (TKS), TKS network has 600 farmer resource centers that cater to
3.5million farmers in 22000 villages in the northern and eastern part of India.
Tata Chemicals has adopted a green supply chain strategy for the transportation
of loose soda-ash by deploying Lupa bulkers.

Branding strategy
The branding revolves around messages on natural, farm fresh pure desi daal with
no added chemicals, polish or colour
Tata Chemicals has plans to launch more brands in food retailing. (The plans are not
revealed at present)

Competitors

Other Key Indicators

HR and IR at TATA Chemicals

Tata Chemicals won the prestigious Employer Branding Award 2012, for 'Best HR
Strategy in Line with Business Strategy', instituted by the World HRD Congress. The

World HRD Congress announced the awards during a formal presentation ceremony
on February 18, 2012, at Taj Lands End, Mumbai.
Number of employees: 5,000 plus
1. The company abides by the Indian Government Laws under : Abolition of bonded labor act 1976
Contract labor abolition and regulation act 1970
2. The company also ensures the adherence to relevant provisions of Indian
Factory act and Industrial disputes act
The companys internal audit mechanism, periodic third party audit along with
regular inspection by the government labor ministry authorities helps company to
validate the adherence
Challenges:

Making TATA Chemicals sites more attractive for Management and other
graduates as they are located far from metros.
Employee Engagement and Retention
Region specific HR policies and norms to follow distinct regulatory
environment at each of the locations

Source:
http://www.tatachemicals.com/media/interviews/201305may/the_challenge.html#.U
gNIPdIwejg

Information technology and processes

Tata Chemicals has outsourced its complete Information technology (IT)

requirements under a 10-year arrangement to Tata Consultancy Services ( in
2001)
Mr Prasad Menon, the then MD, Tata Chemicals said: "We want to IT-enable all
processes. We expect a Rs 19-20 crore outgo in the next three years and
expect savings to the same extent."
Tata Chemicals roles out E-HR (electronic-Human Resource) by ting up with
TCS (2002)
TATA Chemicals uses e-learning platforms, intranet, videos and other forms of
classroom training.
They use SAP-LSO for scheduling

( From 2008 )

Innovation:Tata Chemicals believes that it can leverage its expertise in chemicals and agribusinesses to offer innovative products and services that could change peoples
lives for the better.
Although TCL started its life as a chemicals company, it has been able to
successfully integrate itself with the other sciences. The company has identified
what it terms the FEW areas of focus food and fuel, energy and environment and
water and wellness. It is working on innovative products and services in each of
these areas.
The Innovation Centre in Pune is working on products and services that are
positioned at the intersection between physics and chemistry (nanotechnology) and
biology and chemistry (biotechnology) to come with innovative solutions to old
problems.
The team of scientists at the centre is working in the following areas:

Advanced materials
Specialty chemicals
Green chemistry and catalysis
Nutraceuticals

Centre for Agriculture and Techonology (CAT) is set up to provide advice to farmers
on farming and crop nutrition practices and solutions

Way Forward:Increase focus on its specialty and consumer products business.

The strategy is to be a more consumer-facing, application-driven company in the
future rather than be a commodity-driven company.

Going forward, we will focus on our specialty and consumer products businesses.
The combined portfolio contributed around Rs.2,500 crore to our Rs.13,000-crore
turnover in 2011-12, around 18 per cent. We would like to build this portfolio to at
least 50 per cent of our turnover in the next five years, if aggressively pursued or it
may take a little longer. But, we would certainly like to move the portfolio to more
consumer and application-oriented businesses. - R. Mukundan, Managing Director,
Tata Chemicals (source: - http://www.thehindu.com/business/companies/tata-chemto-enter-nutraceuticals/article3628350.ece)