GIRLS ROCK!

WWU

BRANDING GUIDE

Welcome to our branding guide.

The purpose of the Girls Rock! WWU Branding Guide is to activate and
make consistent the image of the club to members, students and the
community. This document is to be shared among club leaders to ensure
the Girls Rock brand becomes a recognizable testament to the clubs
mission. The guide also serves to unify the brands of the two
Bellingham-based Girls Rock organizations.
This guide is intended to help the current and future leaders of Girls
Rock! WWU to understand the objectives and culture of the club. We
want Girls Rock to become as recognizable and influential in the
community as possible, and for a fledgling club, brand consistency is
essential.

About GIRLS ROCK! WWU

The purpose of Girls Rock! WWU is to establish a collaborative,
productive space for students to create, discuss and empower one
another through the process of music creation. Using social events, open
dialogue and artistic collaboration, we invite the community to consider
issues of culture, identity and representation. Girls Rock believes in
social justice, media literacy and female empowerment.

Table of Contents
Introduction and Statement of Purpose

Origins and Timeline

Brand Position

Brand Personality

Brand Voice

Brand Assets

Branding Guidelines

Acknowledgments

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Questions or Comments?
This is not a comprehensive guide. But it can be, with your help. Join
our conversation about making the Girls Rock brand a great one.
Send us a message.
girlsrockwwu@gmail.com

Origins
Bellingham Girls Rock Camp hosts week-long summer day camps for
girls ages 8 to 17. Campers learn instruments, write songs and think
critically about the music-related media theyre exposed to. The idea to
start Girls Rock! WWU came after a group of student volunteers from
the camp realized how much the collaborative and inquiring spirit of
the camp positively impacted the campers. They thought, Why not
bring this insight to campus to share with our peers? So they did, and
here we are.

Timeline
This timeline is living, which means it should be added to as
milestones are reached. We celebrate our progress as a club.
2012

Bellingham Girls Rock Camp was started by Fairhaven

College student, Casi Brown.

2013

Western alumna and Executive Director of Bellingham

Girls Rock Camp, Morgan Paris Lanza took over
BGRC.

Fall 2014

Lanza brought the club to Westerns campus.

Fall 2015

Erica Ewell took over as the lead coordinator at

Western.

Oct. 12, 2015 Girls Rock! WWU has their first meeting.

Brand Position
We are an Associated Students club of Western Washington University
with room to grow. Our current leaders aspire to host public events
such as songwriting workshops, documentary viewings and open mic
nights as well as create less formal spaces for jam sessions and
discussion frequently throughout the academic year. The club as it is
now also serves as a facilitator for student involvement in the clubs
parent organization, Bellingham Girls Rock Camp, which hires
students as volunteers during the summer.
The club seeks to be a pillar in the Western community. To accomplish
this, we want to ensure that every person who comes into contact with
our club feels the impact of the Girls Rock experience. We want them to
feel included, respected, represented, empowered, productive and to
maybe even learn something about themselves, about us or about the
culture we engage in every day.
That seems like a lot of bases to cover, but when welcoming new
members or involving current ones, just try to remember what Girls
Rock is all about.

What we stand for:

Full community engagement
Empowerment
Education through collaboration
Our brand features fully reflect and embody this position.

Brand Personality
This club is all about creativity and inclusivity.
The aim of this branding guide is to gain a better picture of who we are,
and the type of atmosphere we will bring to Westerns campus.
Girls Rock is dedicated to creating a space for creative musical
expression, as well as a place for students to discuss and learn more
about topics such as:
media literacy
cultural appropriation
gender and racial identity
body image
creative expression
empowerment
objectification in the music industry
At Girls Rock! WWU, we believe that all sounds are good sounds.
We aim to create a space that promotes exactly that, so if our brand
were a person, it would be described as:

Inclusive
Creative
Positive

Brand Voice
Girls Rock! WWU is a unique club and therefore has a unique voice.
When communicating on behalf of Girls Rock, just remember to be the
three Cs: clear, confident and clever.

Girls Rock does want to tackle some serious issues, but we want to do it
with a positive attitutde. Girls Rock! WWU is a campus club, after all,
and we want our members to have fun. Part of our goal as a club is to
make those big issues like representation, race, intersectionality and
identity easier to talk about, and our voice is one way we do that.

The challenge is to balance having fun with respecting the issues at

hand, but using always inclusive, encouraging language helps us meet
that demand.

Weve included a quote from a leader in the Girls Rock community as an

example of how we want our language to sound:

At the beginning of the week we have these girls who wont want to
talk to anyone else and wont even want to touch their instruments
because theyre so scared. By the end of the week we have these girls who
are proud and ready to show the work theyve done to their family and
friends. Willa Adamo, founder of Girls Rock Detroit

Brand Assets
We use two separate fonts in our unique style. A Serif and Sans Serif
that are distinct to our personality and voice.

This is Century

Gothic.
This Sans-serif font should be used
for titles and headings of any Girls
Rock! WWU material. It should
always be bolded to reflect
empowerment. This font is the base
of our impactful presence on
campus. Century Gothic should
also be used for our tagline and
logo construction. All-caps is
appropriate for the name of the
club.

This is Century

Schoolbook.

This serif font is used for body

paragraphs in materials
produced by our club. Century
Schoolbook is scholarly, but
inviting. This resonates with
our mission of creating an
inclusive and informative space
for our members.

Black: #000000
The color black is used as a foundation for Girls Rock!
WWU. It is used not only in text, but is the statement
color of our logo.

Burgundy: #990527
This burgundy is used as the accent color for Girls
Rock! WWU. This rich mahogany color gives a warm
but regal feel to our image.

Guidelines
This is our logo. It should be
used on all print materials in
order to be consistent with our
brand. We use our logo as an
accent to all materials, but we
also use it as our official title on
promotional material, public
service announcements and club merchandise. It should only be shown
in the standard black #000000. Any other color is prohibited.

The logo may also be shown with

the tagline attached as pictured
here. Share your sound can be
used separately from the logo at
any time.

Our logo should never be

shown upside down, sideways
or any other way other than
right side up.

Bellingham Girls Rock Camps logo may be

used in place of our logo, as they are our
parent organization. This should only occur if
the Girls Rock! WWU logo is unavailable.

Thank You
Our brand is our identity. Please honor these guidelines as we continue
to grow our club on campus and in the community.

We strive for consistency, but were always building our brand. Lets
work together to make this guide the best it can be.

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