FIRST SUMMARY
Marketing means that you do not have to worry
about selling your product, because you know it
satisfies a need.
Companies have to identify market opportunities
by market segmentation: doing market research,
finding a target market, and producing the right
product
Once a product concept has been established,
marketers regularly have to change the
marketing mix - the product s features, its
distribution, the way it is promoted, and its price
- in order to in crease sales.
Industrial goods - components and equipment
for producers of other goods - have to be
marketed as well as consumer goods.
SECOND SUMMARY
The marketing concept has now completely
replaced the odl – fashioned selling concept.
Companies have to identify and satisfy the needs
of particular market segments.
A product s features are often changed, as are its
price, the places in which it is sold, and the way
in which it is promoted.
More important than the marketing of consumer
goods is the marketing of industrial or producer
goods.
THIRD SUMMARY
The marketing concept is that a company s
choice of what goods and services to offer should
be based on the goal of satisfying consumers
needs.
Many companies limit themselves to attempting
to satisfy the needs of partcular market
segments.
Their choice of action is often the result of
market research.
Marketing znači da ne morate brinuti da prodaju
svoj proizvod, jer znate da zadovoljava potrebe.
Tvrtke morati identificirati tržišne prilike
segmentacije tržišta: radi istraživanja tržišta,
pronalaženje ciljno tržište, a proizvodi pravi
proizvod
Jednom proizvod koncept je utvrđeno, trgovci
redovito moraju mijenjati marketing miks -
proizvod s značajkama, njegovu distribuciju,
način na koji je unaprijeđen, a njena cijena - da bi
se u prodaji nabor.
Industrijska roba - dijelovi i oprema za ostale
proizvođače robe -- moraju biti na tržištu, kao i
robe široke potrošnje.
Marketing koncept je sada u potpunosti
zamijenio stari - prodaja zastario koncept.
Tvrtke su identificirati i zadovoljiti potrebe
pojedinih segmenata tržišta.
Proizvoda s mogućnosti su često mijenjaju, kao i
njegovu cijenu, mjesta u kojem je prodano, a
način na koji je unaprijeđen je.
Važnije od marketinga robe široke potrošnje je
marketing industrijskih proizvođača ili robe.
Marketing koncept je da tvrtka s izbor što roba i
usluga u ponudi trebao bi se temeljiti na cilju
zadovoljenja potreba potrošača.
Mnoge kompanije se ograničiti na pokušaj da se
zadovolje potrebe pojedinih segmenata tržišta.
Njihov izbor djelovanja često je rezultat
istraživanja tržišta.
A product features, the methods of distributing Značajke proizvoda, metoda raspodjele i
and promoting it, and its price, can all be promicanje je i njena cijena, sve može mijenjati
changed during the course of its life, if necessary. tijekom njegovog života, ako je potrebno.

Quite apart from the marketing of consumer Sasvim osim marketing potrošačke proizvode, s
products, with which everybody is familiar, there kojima je svima poznato, postoji mnogo
is a great deal of marketing of industrial goods. marketinga industrijske robe.