Professional Documents
Culture Documents
(W. A. Kelly Huff, Public Speaking: A Concise Overview for the Twenty-First Century. Peter
Lang, 2008)
Interaction of Senders and Receivers
"Because communication is interaction, participants take turns 'sending' and 'receiving.'
This turn-taking is even true for mass-mediated communication, for instance, the process
whereby an entertainment program is created, programmed, and aired for an audience's
enjoyment. If the audience watches and enjoys the program, it is likely to continue to be
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Business Communication
Communication Definition
Effective Communication
Wireless Communication
Skills in Communication
Context in the Communication Process
"Context refers to the idea that every act of communication must happen in some sort of
surroundings. . . . Most obviously there is the physical context--whether we are talkiing to
someone in our living room or on the terraces at a football match. But then there is
the social context, which is to do with the occasion involved and the people in it. This might
be a group of friends in a club or a family meal or a group of mourners at a funeral. And
then there is the cultural context, which refers to an even broader set of circumstances and
beliefs, which still may affect how we talk. For example, it would matter if the funeral was in
a Hindu or an Anglican context. It is particularly important to see that the media are part of
the cultural context in which we operate. How we talk, what we talk about, what music we
listen to, has a lot to do with the influence of the cultural context of the media."
(Richard Dimbleby and Graeme Burton, More Than Words: An Introduction to
Communication, 3rd ed. Routledge, 1998)
signal may take the form of a spoken comment, a long sigh, a written message, a smile or
some other action. Even a lack of response, is in a sense, a form of response. Without
feedback, the sender cannot confirm that the receiver has interpreted the message
correctly. Feedback is a key component in the communication process because it allows the
sender to evaluate the effectiveness of the message . . . [and] take corrective action to
clarify a misunderstood message."