Introduction

Learning Management Corporation(LMC) is currently facing two concern on its

management system. Firstly , due to the usage of traditional flat file processing
system , LCM were unable to update all its system at the same time and it has cause
data redundancy in its system. This is shown when LCM has to store its data in
separate tape and disk files. Secondly , LCM is seeking solutions to manage its
customer in a more efficient way to increase customer satisfaction. LCM need to
integrate its sales cycle into a single system and database where it allow LCM to
analyse the data and provide greater services to its customer in term on timely and
convenient response to its customer.

To address the concern , our consulting team is proposing a database with a

Customer Relationship Management(CRM) system. A central database is required to
store , update and process all information within the organisation system
simultaneously. Users can retrieve the data easily from the central database without
the need to access other functional part of the organisation. This will create a single
data repository to support numerous applications. There will be no data redundancy
as data is stored only once. Single update is required which help to reduce the time
and cost of keeping the data.

Customer Relationship Management(CRM) system is a integrated system designed

to manage the sales cycle from order processing , payment processing to after-sales
support and analyse the customers' data throughout its interaction with the company.
CRM will compile information from customers' personal information, purchase
history, buying preferences to customers' concerns into the database.CRM will then
analyse the information available and allow the company to design more
personalised information and campaign toward specific customers. This will help to
increase the one to one interaction with the customer and ultimately increase their
satisfaction and drive sales growth.

Working Mechanism

Database - Data-Oriented Processing

Transactions

Production Planning

Transactions

Inventory
Management

Transactions

Accounting
Systems

Transactions

Payroll

Transactions

Customer Relationship
Management

Central
Database

Customer Relationship Management (CRM) System

Sales and
Marketing
Execution

Data Analysis

Data Collection
and Maintenance
Data

Time

Data

Order Processing

Customer
Database

Quantity
Payment
Collection

Customer
Age/Gender/Addre
ss

After-Sales
Support

Customer
Preference

Customer
Purchase Record

Marketing
Campaign

Customer
Behaviour

Customer Interest
Accounting Record
Data

Element
1. Project Objective

2. Project scope

Data

Design

Description
To develop a database with a Customer
Relationship
Management
(CRM)
system with a budget of RM90,000
which can be completed in 110 days
(1/12/2015 - 19/3/2016) which can help
to store, update and process all
organisation
system
information
simultaneously, manage the sales
cycle and analyse customer data.
To allow the users retrieve the data
easily without the need to access other
functional part of the organisation

which reduce the data redundancy,

time and cost of keeping the data. The
system will also compile customers'
information and analyse it to allow the
company design more personalised
information and campaign according to
the customers' preferences.
Project Leader - Low Wai Fei
Researcher - Lim Jun Hong
System Designer - Kuang Yue Fan
System Developer - Kelvin
System Tester - Keldy
System Implementer - Jun
1. Problem Definition
2. System Analysis
3. System Design
4. System Testing
5. System Implementation
Start date : 1/12/2015
Target Completion Date : 19/3/2016
Total target completion days : 110 days
Problem Definition - RM1,500
System Analysis - RM18,500
System Design - RM25,000
System Testing - RM30,000
System Implementation - RM15,000

3. Team members

4. Main activities

5. Project timeline

6. Budget

Members
Task
Problem definition
Determine the need for
developing a new system
Prepare problem definition
report
System analysis

Low Wai
Fei

Lim Jun
Hong

X
X
X
X

Kuang
Yue Fan

Kevin

Keldy

Jun

Identifying user
information needs
Define scope of proposed
system.
Make preliminary
decisions on hardware
requirements
Make preliminary
decisions on software
requirements
Prepare system analysis
report
System design

X
X
X

X
X

Develop different schemas

for new system
Evaluate the system

Coding

System Development

Hardware development

Software development

Network development

Prepare system
development report
Network testing

X
X

Software testing

Hardware testing

System testing

Prepare testing report

System implementation

Employee Training

System conversion

Prepare implementation
report

1.0 Problem
Defination

1.1 Determine the need for developing a new system

-Low Wai Fei
1.2 Prepare problem definition report
-Low Wai Fei
2.1 Identifying user information needs
-Lim Jun Hong

Real Time Sales

System

2.0 System
Analysis

2.2 Define scope of proposed system.

-Lim Jun Hong
2.3 Make preliminary decisions on hardware
requirements
-Lim Jun Hong
2.4 Make preliminary decisions on software
requirements
-Lim Jun Hong
2.5 Prepare system analysis report
-Lim Jun Hong
3.1 Develop different schemas for new system
-Kuang Yue Fan

3.0 System
design

3.2 Evaluate the system

-Kuang Yue Fan
3.3 Coding
-Kuang Yue Fan
4.1 Hardware development
-Kevin
4.2 Software development
-Kevin
4.3 Network development
-Kevin

4.0 System
Development

4.4 Prepare system development report

-Kevin
4.5.1 Network tesing
-Keldy
4.5 System
testing
-Keldy

5.0 System
implementation

5.1
Employees
Training
- Jun

4.5.2Software testing
-Keldy
4.5.3 Hardware testing
-Keldy
4.5.4 Prepare testing report
-Keldy

5.2 System conversion

-Jun
5.3 Prepare implementation report
-Jun