Professional Documents
Culture Documents
Dealing
with Competition
Mr. Ajit Arya
Faculty-Marketing
Department of Business Studies
C. U. Shah College of Engg. & Tech.
Chapter Questions
How do marketers identify primary competitors?
How should we analyze competitors’ strategies,
objectives, strengths, and weaknesses?
How can market leaders expand the total market
and defend market share?
How should market challengers attack market
leaders?
How can market followers or nichers compete
effectively?
Mobile service
providers compete
with each other
through innovative
marketing ideas
Five Forces Determining Segment Structural
Attractiveness
Industry Concept of Competition
Objectives
Strategies
Competitor
Actions
Reaction
Patterns Strengths &
Weaknesses
A Competitor’s Expansion Plans
Strengths and Weaknesses
New customers
More usage
Six Types of Defense Strategies
Optimal Market Share
Factors Relevant to Pursuing
Increased Market Share
Market
Challengers
Market Market
Followers Nichers
Market Challenger Strategies
Attacker
Defender
Counterfeiter
Cloner
Imitator
Adapter
Niche Specialist Roles
Customer Competition
+ ID opportunities
+ Fighter orientation
+ Long-run profit
+ Alert
+ Emerging needs & groups
+ Exploit weaknesses
- Reactive
Thank You!!!