JOB DESCRIPTION

Job Title:
Channels

Trade Marketing Executive Stockist/TBH

Reporting to: Trade Marketing Manager

This role reports to the Trade Marketing Manager, working with the
UK, EU and NA sales teams, and the Trade to drive sales through
marketing initiatives.
The focus of the role is on the development & implementation of
trade marketing plans to drive brand awareness and LFL sales
through targeted activity and initiatives for all global stockists.
As the interface between Sales and Marketing, a key part of the
role is to ensure excellent communication and timely fulfilment of
all activity to the highest standards, ensuring strong business
results and ROI.
Summary of Main Duties and Responsibilities Stockists &
TBH, for all markets (excl. North America)

Maintain the marketing content and communication on the B2B

website including writing and implement timely news stories to
ensure Farrow & Ball is front of mind for the stockists and the site
holds all the tools they require to sell F&B to their consumers.

Produce monthly B2B reports based on agreed sales and

marketing KPIs, to increase B2B usage and improve the customer
experience online.

Monthly communication updates for our global sales networks

delivered through the B2B website including translating,
programming and distribution as well as weekly communication
for the European agents.

Update and maintain the Stockist Information Packs ensuring

information is relevant and accurate i.e. commercial terms,
contact details etc.

Planning through to execution of stockist events globally, including

New and Existing Stockist Conferences. Evaluate the business
results (ROI) gather learning; adjust plans based on results and
feedback results to the business.

Ensure the global marketing calendar is updated and maintained

with all stockist activity

Collate and maintain a stockist database/ library including full

details of our stockists, their merchandising audit and images

Administration, co-ordination and distribution of all marketing POS,

merchandising and collateral ensuring that they are produced and
delivered to the correct sales channel, RSM, RAE and Agent on
time, including campaign collateral, window displays, brush out
boards, web packs etc

Provide day to day marketing support to the global sales teams

including direct mail activity, co-op advertising opportunities,
stockist advert requests, wallpaper cuttings, monitoring
sales/marketing budget and raising non-IFS/IFS orders and
Purchase Requisitions and Orders.

Budget tracking

Monitor, collate and maintain the Competitor Library and Monthly

Pricing Reports. Become a competitor expert on the paint and
paper industry, helping to educate other member of the team.

Deliver regular internal communications ensuring all areas of the

business are kept up to date of all marketing activity throughout
the business

Skills / Knowledge / Experience

Strong organisational skills

Strong thinking & problem skills
Ability to deliver business benefits / business results
Excellent project management capability
Able to develop effective relationships
Great communication skills
Able to work cross-functionally
F&B knowledge product / history / philosophy
Varied trade marketing experience and merchandising skills across
multiple channels

Behaviours / Attributes
Drive for results and excellence
Team player
Proactive and dynamic
Highly motivated
Conscientious, taking personal ownership for their contribution
Flexible approach
Creative and resourceful

Key

relationships
Global Sales teams
Marketing department
Customer Services
Third party retailer network

Qualifications and Experience

This role requires you to hold a degree level qualification and/or
CIM Marketing qualification
It is anticipated that the candidate will have at least 2 years sales,
trade marketing, consumer marketing or digital marketing
experience
Desirable
Languages
This is an outline job description and employees are expected to
undertake other duties as directed. Must be prepared to work as part of
a team and assist or carry out other duties during periods of high
workload, sickness, holidays and emergencies.