Food and Agri Business School (FABS)

SVVR Educational Society

(For PGDM (ABM), 2015-17Batch)
Year I
Trimester II: Written Analysis and Communication
Credits: 3

No. of sessions: 15

Course Instructor: Dr. Manoj Kumar Joshi

Objective of the Course
Communication is the life blood of any organisation. Business communication plays an
important role in improving the businesss value. It can be in the form of internal communication
such as guidelines, rules, procedures and training and motivational materials or it can also take
the form of external communication such as advertisements, public relations exercise, interviews
and press releases.
Future business managers have to develop effective written communication skills that will be
helpful in sharing information with their subordinates, in the preparation of research reports and
statutory documents and in the preparation of promotional materials for business development.
Managers can enhance the organisations image through effective written communication.
Hence, it is imperative for management graduates to develop writing skills along with verbal and
nonverbal communication skills, so as to become acceptable in the corporate world.
Rationale
Management graduates are expected to master the techniques of business correspondence, so that
they can carry out official business activities with confidence. They need to know the correct
way of writing Emails, memorandums, official letters, research reports and proposals. This
comes by mastering the English language. Beyond developing strong vocabulary, students
should be able to express their ideas in unambiguous sentences, organised as meaningful
paragraphs. Besides they should also present information in conventionally practiced ways.
Pedagogy
The pedagogy will include besides lectures, writing assignments, student presentations, and
practice exercises.

Evaluation
Class Participation

10%

Mid-term
End-term
Assignment
Viva

20%
50%
10%
10%

Text Book
Business Management Ethics and Communication Paper 2, The Institute of Company
Secretaries of India.
Business Communication C.S.G. Krishnamacharyulu & R. Lalitha, Himalaya Publishing House
Reference Books

Business Communication Making Connections in a Digital World, Raymond V Lesikar, Marie

E. Flatley, Kathryn Rentz, Neeraja Pande, Tata McGraw Hill Education Private Limited.
Communicative English, E.DSuresh Kumar & P. Sreehari, Orient Longman.
Developing Communication Skills, Krishna Mohan and Meera Banerji, Macmillan India Limited

Session-Plan
S.No.

No. of
Topic
Sessions
(each of
one
hour)
2
Basics of
Communication

Sub-topics

Concept, Features, Importance, Limitations;

Means of Communication- written, oral, visual, audiovisual
Principles and Essentials of Business Communication
Process of Communication
Making Communication Effective
2

Oral Communication

Reading and Writing

Skills

Management
Presentations

Meeting and
Conferences

Human Resource
Business
Correspondence

Purchase Business
Correspondence

Sales Business
Correspondence

9
Total

1
15

Barriers to Communication
Oral communication Significance
Oral communication process
Face-to-face conversation
Telephone talk
Negotiations
Reading Techniques
Case Reading
Steps in Writing
Improving Writing Skills
Types of presentations
Presentation steps
Planning
Structuring
Delivering
Team Presentation
Purpose of Meetings and Conferences
Types of meetings
Procedure
Planning meetings
Leading meetings
Holding conferences and seminars
Preparation of Resume
Job application
Drafting Of Interview Letters, Call Letters and Offer of
Appointment, Provisional and Final Appointment Orders;
Communicating Messages
Requests for Quotations, Tenders, Samples and Drawings;
Purchase Order, Order acceptance, Complaints and
Follow-Up
Drafting of Sales Letters, Circulars, Preparation of Sale
Notes, Sales Reports, Sales Promotion Matters,
Customers' correspondence - Regarding Dues,
Follow up Letters

Assignment
Term-End Examination