The Entrepreneurs Playbook: How To Startup Your Dream Business

THE ENTREPRENEURS PLAYBOOK
How to Startup Your Dream Business
STEVE L. CHONG
www.EntrepreneursPlaybook.com
CONTENTS
FOREWORD
by Steve L Chong .................................................................................. iii
INTRODUCTION ......................................................................................
What is Entrepreneurship? ....................................................................
Do You Have What It Takes? .................................................................
How Do I Use This Playbook? .................................................................
1
5
6
7
STEP ONE: BREAK THE RULES ............................................................ 10

A. Dreaming Your Company Vision .......................................................... 11
B. Designing Your Company Mission ...................................................... 12
C. Developing Your Business Strategies .................................................. 13
STEP TWO: KNOW THY CUSTOMER ....................................................
A. Researching Your Marketplace ............................................................
B. Marketing Your Company .....................................................................
C. Selling Your Goods ...............................................................................
16
17
18
19
STEP THREE: GET ORGANIZED ............................................................ 22

A. Establishing Your Brand Identity .......................................................... 23
B. Capitalizing Your Business Venture ...................................................... 24
C. Forming Your Business Organization ................................................... 25
STEP FOUR: CRAFT A BUSINESS PLAN ...............................................28
A. Writing Your Marketing Plan ................................................................. 29
B. Writing Your Operating Plan ................................................................. 30
C. Writing Your Financial Plan .................................................................. 31
STEP FIVE: PROMOTE YOUR BRAND ..................................................
A. Producing Your Marketing Materials ....................................................
B. Coordinating Your Marketing & Sales ..................................................
C. Growing Your Business Network .........................................................
34
35
36
37
STEP SIX: CHIEF YOUR OPERATIONS .................................................

A. Governing Your Enterprise ...................................................................
B. Monitoring Your Communications ........................................................
C. Controlling Your Finances ....................................................................
40
41
42
43
GLOSSARY
.............................................................................................. 46
DREAM JOURNAL .................................................................................... 51
COPYRIGHT NOTICE
THE ENTREPRENEURS PLAYBOOK
How to Startup Your Dream Business

Copyright 2016
by Steve L. Chong
All rights reserved. No part of this publication may be reproduced or
transmitted in any form or by any means, electronic or mechanical without
prior permission in writing from the publisher.
ISBN: 978-0-9858523-9-9
www.entrepreneursplaybook.com
www.facebook.com/entrepreneursplaybook
www.twitter.com/idreamthefuture
FOREWORD
Dear Future Entrepreneur,

Congratulations on your special purchase of The Entrepreneurs Playbook!
In your hands is everything you need to manifest your dream life into reality.
This business startup guide was lovingly created to show you play-by-play the
ABC's of ENTREPRENEURSHIP. It is inspired by our belief that anyone regardless of background, age or education level - can live the Real American
Dream of Business Ownership.
Becoming an entrepreneur is an incredible journey of self-discovery and
sacrifice. Our mission is to help you capture your business dreams from the
initial spark of creative inspiration to the development of your Big Idea to the
ultimate delivery of your company' s goods and services.
It is said, the best opportunities in life are the ones we create from the heart.
Look around, everyday people are waking up to the epiphany that they can
profit from their passion. With owning your own enterprise, you can enjoy a
lifetime of income, true job security and have the TIME of YOUR LIFE.
Thank you for your business!
In Freedom,
Steve L. Chong
Author of The Entrepreneurs Playbook
iii
Imagination is more important than knowledge.

~ Albert Einstein
INTRODUCTION
[This is a self-initiation into the world of the entrepreneur.]
DREAMING THE FUTURE
NO DOUBT.... that if you are reading this RIGHT NOW, it is your hearts desire
to launch your dream business and live the life of a successful entrepreneur.
Can you imagine it?
IMAGINE .... BEING TELEPORTED TO THE FUTURE!

What Would You Attempt If You Knew You Could Not Fail?
IMAGINE .... OWNING YOUR VERY OWN COMPANY!
What If Time, Money and Resources Were Not An Issue?
IMAGINE .... WAKING UP EXCITED EVERYDAY!
What If Your Life Passion Became Your Business?
TAKE THE TIME to vividly picture your dreams coming into clear vision,
visualize the details, noticing who is with you, what is around you, and exactly
what you are feeling. Imagine it NOW in full technicolor, depth and dimension
- JUST PLACE YOURSELF IN THE MIDDLE OF THE ACTION!
THE TRUTH IS your CREATIVE MIND is an exceptional, amazing, magical
workshop where ANYTHING IS POSSIBLE with true intention.
IN FACT your very thoughts and ideas are the very dream seeds from which
your company will manifest and grow. Today, the power is literally in your
hands when you open your heart and mind to the infinite possibilities.
CAN YOUR SEE IT? ..... IN YOUR MINDS EYE ..... CAN YOU SEE IT?
CAN YOU FEEL IT? ..... IN YOUR HEART ..... CAN YOU FEEL IT?
IF YOU CAN DREAM IT WITH INTENTION .... YOU CAN DO IT!
YOU ARE THE CREATOR!
1
But by choosing to startup your own business enterprise, you are now declaring
your Personal Declaration of Independence in order to liberate yourself
from the chains of the typical 9-to-5, merry-go-round, rat-race lifestyle.
The success of your venture is only limited by your imagination, character &
strength of will. So go forth with hearts filled with passion in order to
ACTUALIZE what your mind's eye has seen!
NEVER LET FEAR NOR DOUBT STOP YOU FROM TAKING

THAT FIRST STEP TOWARDS FREEDOM.
TODAY .... Please understand that today you can decide to be the captain
of your own FATE - the master architect of your own DESTINY.
Then believe that the greatest tragedy in life is to let all of your time slip
through your fingers without being able to realize YOUR DREAMS.
So why do most people spend their time living a life they don't love?
It is because traditional thinking dictates that you work for someone else building someone else's dream and making them wealthy, not you.
DO NOT JUST BE A SPECTATOR IN THE GAME OF LIFE!
THIS INTRODUCTORY CHAPTER

ANSWERS THE FOLLOWING 3 QUESTIONS:
What Is
Entrepreneurship?
How Do I Use
This Playbook?
Do You Have
What It Takes?
What is Entrepreneurship?
In a word, Entrepreneurship is FREEDOM.
Freedom To:
LIVE YOUR PASSION
Freedom To:
BE YOUR OWN BOSS
Successful entrepreneurs are driven by

more than just money, they follow their
hearts to find true happiness and joy in
life. When you are truly passionate
about what you do, you give 110%.
Become the controller of your destiny

rather than being controlled by your
miseries. With self-employment, you are
able to fully leverage your creativity and
show your leadership.
Freedom To:
CREATE TRUE JOB SECURITY
Freedom To:
SET YOUR OWN SCHEDULES
In the past, working for an employer and

depending on them to take care of you
represented job security. Today, job
security comes from within and by
building a successful business.
When you are working for yourself, you

have the flexibility to choose when you
work, how you work and with whom you
work. Own your time, achieve work/life
balance & bring your ideas to life.
Freedom To:
EARN MONEY INDEPENDENCE
Freedom To:
HAVE FUN AND FEEL FREE!
Business ownership provides the

potential for unrestricted income, instead
of a fixed salary. Trading your time for
money is an endless trap. Enjoy
supporting yourself through your own
business endeavors.
Authentic entrepreneurship is about

blurring the line between work and play.
Take that leap of faith, choose your own
terms, set your own intentions and
manifest all of your life dreams.
Do You Have What It Takes?

If you believe that you can embody a majority of these following attributes &
characteristics, you may have the mindset of the entrepreneur.
LEADERSHIP
PASSION
First and foremost, successful
entrepreneurs engage in their labor of
love. They are self-motivated, not
needing someone who holds them
accountable or forces them to be
efficient and productive.
Successful
entrepreneurs
are
goal-oriented and take personal
responsibility for their entire company
and operations. They take a proactive
approach
to
capitalizing
on
opportunities while optimising risk.
COMMUNICATION SKILLS
CREATIVITY
Successful entrepreneurs are strongly

persuasive salesman and bold
marketers who are able to promote the
benefits and features of their products
to the marketplace and target customer
base.
Successful entrepreneurs are crafty

like beavers, always enterprising in
thought and willing do whatever it
takes to deliver the goods and services
that their target markets truly want,
need and desire.
INTUITION
INTEGRITY
Successful entrepreneurs adibe by the
laws of karma, always practice the
Golden Rule and conduct themselves
by an upstanding Code of Ethics in all
their personal and professional
dealings.
Sucessful entrepreneurs rely on their

natural instincts, trust their gut and
listen to their inner-voices to show
them the best next moves towards
reaching their business dreams and
life goals.
PATIENCE
COMMITMENT
Sucessful entrepreneurs realize that

running a business is not just a job, but
a dedicated 24/7/365 lifestyle that
requires
daily
focus,
extreme
perserverance and excellence in
execution.
Last and certainly not least, the

successful entrepreneur acknowledges
that creating a business that lasts
requires time, energy, vigilience,
dedication to craft, and continuous
improvement.
If you have none or just a few of these characteristics, self-employment

would seem like the wrong career choice.
6
How Do I Use This Playbook?

This playbook is about the art, science & magic of entrepreneurship.
It is divided into 6 chapters, each representing a vital step in the startup business process.
Each step then subsequently contains the 3 critical action steps to bring it to fruition.
Step One:
BREAK THE RULES
Step Two:
KNOW THY CUSTOMER
Dreaming Your Vision
Researching Your Marketplace
Designing Your Mission
Marketing Your Company
Developing Your Strategies
Selling Your Goods
Step Three:
GET ORGANIZED
Step Four:
CRAFT A BUSINESS PLAN
Establishing Your Brand Identity
Writing Your Marketing Plan
Capitalizing Your Business Venture
Writing Your Operating Plan
Forming Your Business Organization
Writing Your Financial Plan
Step Five:
PROMOTE YOUR BRAND
Step Six:
CHIEF YOUR OPERATIONS
Producing Your Marketing Materials
Governing Your Enterprise
Coordinating Your Marketing & Sales
Monitoring Your Communications
Growing Your Business Network
Controlling Your Finances
SOMEONE SOMEWHERE
IS STARTING THEIR BUSINESS
STEP ONE:
BREAK THE RULES
Dost thou love life? Then do not squander time,
for that is the stuff life is made of.
~ Benjamin Franklin
In the GRAND GAME of BUSINESS and in LIFE, your time is your

most precious commodity - it is the very currency of life.
That's why for the entrepreneur, TIME IS MONEY. Spent wisely,
incredible accomplishments can be achieved. Time wasted, it is gone
forever.
Do not be a part of the unthinking, unconscious majority. Harness the
power of free enterprise, unleash your entrepreneurial spirit and startup
the business of YOUR dreams - TODAY.
DREAMING YOUR COMPANY VISION

What Do You Want to Achieve?
DESIGNING YOUR COMPANY MISSION
What Is The Purpose of Your Business?
DEVELOPING YOUR BUSINESS STRATEGIES
How Will You Actualize Your Dream?
Isnt It Time To Break the Rules of Conventional Thinking

and Go Into Business For Yourself?
10
DREAMING YOUR VISION

By Dreaming Your Vision you can create a clear Big Picture of your
business organization's future in the marketplace. Your company vision will
need to provide the inspiration to guide all your business decisions.
Envision My True Passions

What Activities Ignite Your Entrepreneurial Spirit?
Identify the passions you can build a profitable business and your entire life around.
Envision My Ideal Customers

Who Will Purchase Your Companys Goods?
Identify the core customers you will focus your marketing campaign directly to.
Envision My Unique Strengths

What Is Your Special Offering To the Market?
Identify how your leadership, skills & talents can meet the needs of the marketplace.
11
DESIGNING YOUR MISSION

By Designing Your Mission you can give your business its main reason for
being in the marketplace. Your company mission defines the non-financial
reasons of why your organization exists.
Define My Core Purpose

Why Does Your Company Exist?
Identify the fundamental reasons for your business organization to be in the marketplace.
Define My Core Values

What Does Your Company Stand For?
Identify the central beliefs & principles that will guide your daily business activities.
Define My Core Advantages

What Does Your Company Do Better Than The Competition?
Identify how your business & its products will out-perform similar companies.
12
DEVELOPING YOUR STRATEGIES

By Developing Your Strategies you can focus your passion and direct your
business venture. A strategy-focused company operates more efficiently
with their capital, customer service, resources and assets.
Construct My Business Goals

Where Do You See Your Company in 1 year, 3 Years and 5 Years?
Identify how you define success & a clear vision of exactly what you want to achieve.
Construct My Business Objectives

How Will You Reach Your Companys Goals?
Identify the practical tactics your business will employ to reach your visualized outcomes.
Construct My Business Timelines

What Deadlines Have You Set For Each Company Goal?
Identify the schedule of action steps necessary to meet your target completion dates.
13
REVIEW
STEP ONE: BREAK THE RULES
Isnt It Time To Break the Rules of Conventional Thinking

and Go Into Business For Yourself?
DREAMING YOUR COMPANY VISION

What Activities Ignite Your Entrepreneurial Spirit?
Who Will Purchase Your Companys Goods?
What Is Your Special Offering To the Market?
DESIGNING YOUR COMPANY MISSION

Why Does Your Company Exist?
What Does Your Company Stand For?
What Does Your Company Do Better Than the Competition?
DEVELOPING YOUR BUSINESS STRATEGIES

Where Do You See Your Company in 1, 3 and 5 Years?
How Will You Reach Your Companys Goals?
What Deadlines Have You Set For Each Company Goal?
14
SPACE TO DREAM
15
STEP TWO:
KNOW THY CUSTOMER
Every company's greatest assets are its customers,
because without customers there is no company.
~ Michael Lebeouf
This is more a commandment than a step - the ultimate key to success

is to understand, then to deliver exactly what your marketplace desires.
Possessing deep customer knowledge is pivotal to gaining the correct
perspective, materializing your visualized outcomes and successfully
fulfilling your customers' needs and desires now and in the future.
The ability to acquire and retain customers is absolutely necessary to
earning an income and sustaining a new business venture.
RESEARCHING YOUR MARKETPLACE

How Much Demand Is There For Your Products?
MARKETING YOUR COMPANY
How Will You Attract Loyal Customers?
SELLING YOUR GOODS
How Will You Turn Prospects Into Paying Customers?
Are You Ready To View The World Through

The Heart and Eyes of Your Customers?
16

By Researching Your Marketplace you can determine the market opportunity

for what you can supply. Obtaining accurate market research will tell you
who your customers are and where your industry is headed.
Analyze My Target Markets

What Are The Defining Dynamics Of Your Marketplace?
Identify the key demographics, lifestyle traits & buying power of your target market segment.
Analyze My Market Niche

Who Exactly Are Your Target Customers?
Identify the defining characteristics, common interests & profile of your core customer base.
Analyze My Competitors
Who Else Offers Similar Solutions?
Identify the strengths & weaknesses of your direct & in-direct competition in the marketplace.
17

By Marketing Your Company you can get the word out about your business
and its core values. With an intelligent marketing campaign, your current
and future customers can learn the about your new startup business.
Choose My Product Line

How Will You Create Value For Your Customers?
Identify the benefits & competitive advantages of the products/services you are bringing to life.
Choose My Pricing
How Much Should You Charge?
Identify the profit-minded & sustainable pricing structures for all your companys product lines.
Choose My Product Placements

How Will Your Companys Goods Reach Their Target Markets?
Identify every distribution channels where your products & services will be available for sale.
18
SELLING YOUR GOODS

By Selling Your Goods you can begin generating business revenue
to operate your commercial enterprise. Without paying customers
purchasing your goods, there simply will be no business.
Set Up My Manufacturing Process

How Will You Produce Your Companys Products?
Identify the details of your production & delivery cycles from start to finish.
Set Up My Quality Control Program

How Will You Meet Your Customer Requirements?
Identify the details of how your company will ensure that consumer quality demands are met.
Set Up My Customer Service

How Will You Keep Your Customers Happy?
Identify every process you have in place to help you consistently exceed customer expectations.
19
REVIEW
STEP TWO: KNOW THY CUSTOMER

Are You Ready To View The World Through
The Heart and Eyes of Your Customers?

What Are The Defining Dynamics Of Your Marketplace?
Who Exactly Are Your Target Customers?
Who Else Offers Similar Solutions?

How Will You Create Value For Your Customers?
How Much Should You Charge?
How Will Your Companys Goods Reach Their Target Markets?
SELLING YOUR GOODS

How Will You Produce Your Companys Products?
How Will You Meet Your Customer Requirements?
20
SPACE TO DREAM
21
STEP THREE:
GET ORGANIZED
In the successful organization, no detail is too small
to escape close attention.
~ Lou Holtz
Once you have chosen your company's goods, it is critical to build a solid
business organization around them.
Organizational Planning is a dynamic process that demands continuous
re-evaluation and constant revisioning. An organizational plan is basically a
TO DO list for an organization.
Be proactive to ensure that all risk factors, legalities and local regulations are
considered and dealt with properly at the right times.
ESTABLISHING YOUR BUSINESS IDENTITY

What Image Will Your Company Present?
CAPITALIZING YOUR BUSINESS VENTURE
How Will Your Company Be Financed?
FORMING YOUR BUSINESS ORGANIZATION
What Legal Form Is Best For Your Company?
Are You Willing To Take The Legal Steps Necessary

To Make Your Business Official?
22

By Establishing Your Brand Identity you can communicate your companys
Unique Selling Points (USP). Creating an impactful brand message is key to
reaching and communicating with your Market Niche.
Select My Brand Name

What Will Your Company and Its Products Be Called?
Identify the product names that best personify and uniquely represent your business.
Select My Brand Logo

What Images or Words Best Symbolize Your Company?
Identify the distinctive graphic designs, shapes or text graphics that best represent your business.
Select My Brand Tagline

What Slogan Best Clarifies Your Unique Selling Points?
Identify a specific phrase or group of words that best expresses your company vision & values.
23

By Capitalizing Your Venture you can open and operate your business while
on your road to profitability. There is a startup capital investment associated
with operating any new and growing business.
Determine My Startup Costs

How Much Seed Money Is Necessary To Open?
Identify the total expenditures that your new business will incur before its launch.
Determine My Startup Resources

What Are Your Sources of Securing Business Capital?
Identify how you will meet your new companys financial requirements & obligations.
Determine My Startup Budgets

How Will You Utilize Your Business Capital Funds?
Identify your companys projected income, projected expenses & forecasted cash needs.
24

By Forming Your Organization you can ensure the success of future
company decisions. Business ownership comes in many forms, due your
due diligence and choose what is best for you and your family.
Structure My Legal Business Entity

What Form of Ownership Is Best For Your Company?
Identify the best suitable corporate business structure for your new business enterprise.
(sole proprietorship, partnership, corporation)
Structure My Business Licenses

What Laws Do You Need To Comply With?
Identify the local rules, permits & regulations necessary to keep your business legal.
Structure My Business Insurance

How Are You Mitigating Business Risks?
Identify every safeguarding measures set in place to protect your company & personal assets.
25
REVIEW
STEP THREE: GET ORGANIZED

Are You Willing To Take The Legal Steps
Necessary To Make Your Business Official?

What Will Your Company and Its Products Be Called?
What Images or Words Best Symbolize Your Company?
What Slogan Best Clarifies Your Unique Selling Points?

How Much Seed Money Is Necessary To Open?
What Are Your Sources of Securing Business Capital?
How Will You Utilize Your Capital Funds?

What Form of Ownership Is Best For Your Company?
What Laws Do You Need To Comply With?
How Are You Mitigating Business Risks?
26
SPACE TO DREAM
27
STEP FOUR:
CRAFT A BUSINESS PLAN
Before everything else, getting ready is the key to success.
~ Henry Ford
Every new startup company can benefit from the preparation of a well-thought-out
and organized business plan.
Beginning the process of Startup Business Planning will instantly help you to
focus your attention, prioritize your actions, gather your team, and allocate your
resources effectively.
As a living document, an updated business plan serves as a benchmark
to measure the progress of your enterprise over time.
WRITING YOUR MARKETING PLAN

How Will You Acquire Loyal Customers?
WRITING YOUR OPERATIONS PLAN
How Will You Achieve Your Business Vision?
WRITING YOUR FINANCIAL PLAN
How Will You Measure Your Profitability?
Are You Ready To Put It All Into Words

and Commit Your Plans to Paper?
28

By Writing Your Marketing Plan you can detail the vision, mission and
values of your business. The marketing plan should outline and detail all of
your companys promotional and advertising activities.
Describe My Business Concept

What Exactly Is Your Companys Business?
Identify exactly what your business will do & the value it will provide to its target demographics.
Describe My Product Lines

What Exactly Is Your Company Selling?
Identify the unique features, benefits & competitive advantages of all your goods & services.
Describe My Sales Promotions

How Will You Market Your Company?
Identify the promotional strategies & tactics you will use to get the word out about your business.
29

By Writing Your Operations Plan you can define how your strategies will
be executed into action. The Operations Plan outlines the roles,
responsibilities and budgets for each part of your business enterprise.
Describe My Manufacturing Process

How Are Your Goods Being Produced?
Identify the production process for each of your companys products & services.
Describe My Business Location

Where Are The Best Locations For Commerce?
Identify the best suitable places to establish your base of operations & conduct business.
Describe My Company Inventory

How Will Your Track Your Business Assets?
Identify the systems you will have set in place to protect company products, resources & supplies.
30

By Writing Your Financial Plan you can measure your progress towards
your sales projections. The Financial Plan outlines your feasibility and
estimates startup capital requirements and overall profitability potential.
Describe My Cash-Flow
How Much Cash Do You Generate?
Identify the projected sales forecasts for each of your companys products & services.
Describe My Break-Even Point

When Will Your Company Begin To Show A Profit?
Identify how many units of your products & services need to be sold in order to cover total costs.
Describe My Balance Sheet

What Is Your Companys Financial Standing?
Identify all of your companys assets, liabilities & calculate your total net worth.
31
REVIEW
STEP FOUR: CRAFT A BUSINESS PLAN

Are You Ready To Put It All Into
Words and Commit Your Plans to Paper?

What Exactly Is Your Companys Business?
What Exactly Is Your Company Selling?
How Will You Market Your Company?

How Are Your Goods Being Produced?
Where Are The Best Locations For Commerce?
How Will Your Track Your Business Assets?

How Much Cash Do You Generate?
When Will Your Company Begin To Show A Profit?
What Is Your Companys Financial Standing?
32
SPACE TO DREAM
33
STEP FIVE:
PROMOTE YOUR BRAND
Your premium brand better be delivering something special,
or it's not going to get the business.
~ Warren Buffet
Now that you have created your companys brand identity, you need to
promote it to your target audiences.
Creating a successful and memorable brand will express your Unique
Selling Point, attract your target customers and enhance your reputation.
No matter how innovative your products and services may be, impactful
branding will set your company apart from the competition.
PRODUCING YOUR SALES MATERIALS

How Will You Market Your Products & Services?
COORDINATING YOUR MARKETING & SALES
GROWING YOUR BUSINESS NETWORK
How Will You Increase Your Profit Potential?
How Are You Positioning Your Company

And Its Products In The Marketplace?
34

By Producing Your Sales Materials you can speak directly to your niche
market. Creative brand promotions are vital to increasing demand for your
products as well as for deepening customer customer loyalty.
Construct My Sales Collateral

What Emotions Does Your Marketing Elicit?
Identify ways to present your business in the best light throughout multiple media channels.
Construct My Press Kit

Are You Sharing Your Business Success With The Media?
Identify ways to package & present branded promotional materials to members of the media.
Construct My Web Presence

What Is The Status Of Your Online Properties?
Identify ways to drive people to your company website, social media & directory listings.
35

By Coordinating Your Marketing and Sales efforts you can share your
business dream with the world. Your marketing campaign consists of all the
activities you use to promote your company brand.
Manage My Publicity Program

How Will You Publicize Your Business?
Identify key strategies & campaigns that will generate news & free media attention for your brand.
Manage My Public Relations

How Will Your Company Foster Goodwill?
Identify key strategies & campaigns that will create a good public image for your business.
Manage My Sales Promotions

What Does Your Company Do Better Than The Competition?
Identify key strategies & campaigns that will increase brand awareness & boost business sales.
36

By Growing Your Network you can forge mutually beneficial business
relationships that will build your brand. Business networking extends a base
to support your company goals and increase your return on investment.
Expand My Business Connections

What Individuals and Companies Can Help Your Company Prosper?
Identify potential contacts & organizations you can collaborate on business projects together.
Expand My Business Alliances

What Organizations Can Help Your Company Improve?
Identify potential companies you can partner and develop profitable business relationships with.
Expand My Market Share

How Will Your Company Reach More of the Marketplace?
Identify potential new customer opportunities & distribution channels where you can sell your goods.
37
REVIEW
STEP FIVE: PROMOTE YOUR BRAND

How Are You Positioning Your Company
And Its Products In The Marketplace?

What Emotions Does Your Marketing Elicit?
Are You Sharing Your Business Success With The Media?
What Is The Status Of Your Online Properties?

How Will You Publicize Your Business?
How Will Your Company Foster Goodwill?
What Will Your Company Do To Increase Revenues?

What Individuals & Companies Can Help Your Company Prosper?
What Organizations Can Help Your Company Improve?
How Will Your Company Reach More of the Marketplace?
38
SPACE TO DREAM
39
STEP SIX:
CHIEF YOUR OPERATIONS
When it is obvious that the goals cannot be reached,
don't adjust the goals, adjust the action steps.
~ Confucius
A successful business enterprise does not just appear magically you have to pay attention to all the details.
Owning a successful business operation hinges on how well you manage
all of your business activities and how well you capitalize on opportunites in
a timely fashion.
Just as important as careful design, the intelligent operation of your business
is required to bring your dream seeds to fruition.
GOVERNING YOUR VISION

Is Your Company Headed In the Right Direction?
MONITORING YOUR COMMUNICATIONS
Are You Getting Your Brand Message Across?
CONTROL YOUR FINANCES
Are You Watching Your Budgets & Spending?
What Can My Company Do To

Maximize Profits and Minimize Losses?
40

By Governing Your Enterprise you can optimize the performance of your
startup. Take the time to safeguard your assets and wisely allocate your
resources while applying focused attention on proper business governance.
Captain My Business Vision

Are You Supervising Your Goal Timelines?
Identify the current status of your objectives & review the milestones reached along the way.
Captain My Business Priorities

What Will You and Your Company Accomplish Today?
Identify all of your daily business & personal goals & create a prioritized action item list.
Captain My Business Activities

Where Are You Investing Your Companys Time, Energy and Money?
Identify all of your companys current & on-going projects & record your completed tasks.
41

By Monitoring Your Communications you can evaluate and optimize your
marketing campaign efforts. Properly understanding your customer's
perspective will increase your overall return on investment.
Track My Advertising
Where Are All Your Companys Advertisements?
Identify the media channels you will employ to get your ads viewed & listened to.
Track My Sales Promotions

What Are You Doing To Boost Sales Revenues?
Identify the promotional campaigns & events your company is running to increase customers.
Track My Promotional Budgets

What Are You Spending On Marketing?
Identify where all your companys advertising & promotional dollars are being invested.
42

By Controlling Your Finances you know where your money is, where it
comes from, how much you have, and where you spend it. Your Financial
Statements prove feasibility, chart performance and measure profitability.
Supervise My Cash Flow

What Are Your Companys Sources of Income?
Identify how & where your companys sales revenues are being generated.
Supervise My Expenses
What Are Your Startup and Business Operating Costs?
Identify all of the costs associated with launching & running your business enterprise.
Supervise My Net Worth

What Is The Financial Value of Your Business?
Identify the total value of all your business assets after subtracting your total business liabilities.
43
REVIEW
STEP SIX: CHIEF YOUR OPERATIONS

What Can My Company Do To
Maximize Profits and Minimize Losses?

Are You Supervising Your Goal Timelines?
What Will You And Your Business Accomplish Today?
Where Are You Investing Your Time, Energy & Money?

Where Are All Your Companys Advertisements?
What Are You Doing To Boost Sales Revenues?
What Are You Spending On Marketing?

What Are Your Companys Sources of Income?
What Are Your Startup & Business Operating Costs?
What Is the Financial Value of Your Business?
44
SPACE TO DREAM
45
GLOSSARY
Accounting: The bookkeeping systems in place to track and report financial transactions.
Advertising: The paid announcements in print, radio, broadcast, and electronic media designed
to attract public attention to your brand.
Angel Investors: Private individuals who provide financial backing for a business startup in
exchange for equity.
Assets: The property, resources, rights, and items of value that a business owns.
Balance Sheet: An accounting statement of a companys financial status at a given point in time.
Brand: The image or personality of a company as perceived by its customers.
Brand Loyalty: The willingness of customers to continue purchasing a company's products.
Break-Even Point: The moment when sales revenue equals expenses.
Business Concept: A summarization what a company is all about; the Big Idea.
Business Plan: A written document that describes in detail how a company is going to achieve
its goals.
Capital: The wealth and assets used to create additional wealth and assets; equity.
Cash-Flow Statement: A report that details the monies coming in and out of a business over
a time period.
Company Vision: The ultimate goal and Big Picture of what a business has set out to achieve.
Competitive Advantage: The superiority a business has over its competitors.
Core Values: The non-changing, fundamental beliefs that define an organization and dictate
the decisions of the company.
Cost of Sales: The total cost to purchase and/or manufacture a company's products.
Corporation: A legal and taxable entity separate from its shareholders.
Distribution Channels: The ways and means of getting a company's goods to their customers.
Demand: The willingness to buy a product at a given price during a given time period.
Demographics: The particular characteristics of a population such as age, gender, economic
status, level of education, marital status, family size, and interests.
Elevator Pitch: A concise verbal presentation of your Big Idea.
Entrepreneur: A person who owns, organizes and operates a business or businesses in the
free enterprise system.
Financial Budget: A projection of future performance; the estimate of revenues, expenses,
and profits for a given time period.
Financial Plan: A statement that forecasts revenue, expenses, and the capital needed to
become operational.
Freedom: The power to determine action without restraint.
Income Statement: A report of a companys revenues and expenses and the resulting
profit or loss over a given period of time.
Income Taxes: The annual charge levied on a company's net income.
Industry Trends: The direction the line of business and overall market is taking.
Inventory: The supplies, goods for sale, equipment, and raw materials held by your company.
Joint Venture: A agreement by two or more businesses to work on a project togethe
Liabilities: The financial obligations, debts and claims on the assets of a company.
Limited Liability Company (LLC): A business structure that combines the tax advantages of a
partnership with the liability protection of a corporation.
Logo: An image, symbol or graphic that represents a compan
Market: A distinct group of potential buyers.
Marketing Plan: A coordinated action program for communicating the value of your
products/services to your customers.
Market Price: The price at which a good can be sold in the open marketplace.
Market Research: The exploration of the size, characteristics, spending habits, and needs of
your target market, the industry as a whole, and the competitive landscape.
Merchandising: The promotion and display of brand merchandise goods in a retail outlet for sale.
Mergers: The joining together of two or more companies.
Mission Statement: A phrase that defines a companys purpose.
Net Profit: The amount of money remaining after all expenses have been met.
Networking: Activities to developing profitable business relationships.
Net Income: A company's profit after taxes.
Net Worth: Total assets minus total liabilities; the equity of a company.
Operating Expenses: The amount paid for the cost of doing business.
Operations: The activities an organization uses to fulfill its vision, mission and values.
Partnership: Two or more companies operating a business together, sharing profits and losses.
Publicity: Generating newsworthy stories that attract attention to a company and its products.
Public Relations (PR): The process of maintaining of a good public image for a business
organization.
Press Kit: A specialized package of company branded materials for members of the media.
Pricing: Determining what a company will receive in exchange for its products & services.
Profits: The income earned after all expenses, overhead and production costs have been
subtracted.
Return on Investment (ROI): A performance ratio that measures the profitability of a business by
dividing net profit by net worth.
Revenues: The amount of money a business generated during a period of time.
Risk: The measurable possibility of losing value.
Sales: The exchanging of goods or services for money.
Sales Promotions: The activities designed to introduce prospects to your products and to
increase revenue.
Sole Proprietorship: A business entity with one owner who operates the enterprise.
Startup Capital: The seed money needed for a new business to go from conception to company.
Strategic Alliance: A relationship formed by independent companies with a vested interest in
mutual success.
Supply: The amount of product available to customers.
Target Market: The specific group of consumers a company intends to sell to.
Unique Selling Point (USP): The special benefits about a product or service that set it apart from the
competition.
Vision Statement: An aspirational description of the ideal picture of a company in the future.
THANK
YOU
for your
BUSINESS!
DREAM JOURNAL
Last night I dreamt:
DREAM JOURNAL
DREAM JOURNAL
DREAM JOURNAL
DREAM JOURNAL
DREAM JOURNAL
DREAM JOURNAL
DREAM JOURNAL
DREAM JOURNAL
DREAM JOURNAL
DREAM JOURNAL

The Entrepreneurs Playbook: How To Startup Your Dream Business

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The Entrepreneurs Playbook: How To Startup Your Dream Business

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THE ENTREPRENEURS PLAYBOOK

How to Startup Your Dream Business

STEP ONE: BREAK THE RULES ............................................................ 10

STEP THREE: GET ORGANIZED ............................................................ 22

STEP SIX: CHIEF YOUR OPERATIONS .................................................

DREAM JOURNAL .................................................................................... 51

THE ENTREPRENEURS PLAYBOOK

How to Startup Your Dream Business

Dear Future Entrepreneur,

Imagination is more important than knowledge.

[This is a self-initiation into the world of the entrepreneur.]

DREAMING THE FUTURE

IMAGINE .... BEING TELEPORTED TO THE FUTURE!

NEVER LET FEAR NOR DOUBT STOP YOU FROM TAKING

DO NOT JUST BE A SPECTATOR IN THE GAME OF LIFE!

THIS INTRODUCTORY CHAPTER

Successful entrepreneurs are driven by

Become the controller of your destiny

In the past, working for an employer and

When you are working for yourself, you

Business ownership provides the

Authentic entrepreneurship is about

Do You Have What It Takes?

Successful entrepreneurs are strongly

Successful entrepreneurs are crafty

Sucessful entrepreneurs rely on their

Sucessful entrepreneurs realize that

Last and certainly not least, the

If you have none or just a few of these characteristics, self-employment

How Do I Use This Playbook?

Dreaming Your Vision

Researching Your Marketplace

Designing Your Mission

Marketing Your Company

Developing Your Strategies

Selling Your Goods

Establishing Your Brand Identity

Writing Your Marketing Plan

Capitalizing Your Business Venture

Writing Your Operating Plan

Forming Your Business Organization

Writing Your Financial Plan

Producing Your Marketing Materials

Governing Your Enterprise

Coordinating Your Marketing & Sales

Monitoring Your Communications

Growing Your Business Network

Controlling Your Finances

In the GRAND GAME of BUSINESS and in LIFE, your time is your

DREAMING YOUR COMPANY VISION

Isnt It Time To Break the Rules of Conventional Thinking

DREAMING YOUR VISION

Envision My True Passions

Envision My Ideal Customers

Envision My Unique Strengths

DESIGNING YOUR MISSION

Define My Core Purpose

Define My Core Values

Define My Core Advantages

DEVELOPING YOUR STRATEGIES

Construct My Business Goals

Construct My Business Objectives

Construct My Business Timelines