Professional Documents
Culture Documents
TECHNOPRENEURSHIP
Course Outline
Program
Course
Course Code
Status
Level
Credit Hours
Prerequisite
Evaluation
Instructors
Dr Norain Ismail
Tel. : 06-283 3204; h/p 017-2199670
E-mail : norain@utem.edu.my
20 %
10 %
10 %
20%
40 %
Course Synopsis
Reading materials
Weekly reading
supplement
Week 1:
Delivering economic transformation through STI
Presentation by:
Tan Sri Ahmad Tajuddin Ali, President, Academy of Sciences
Malaysia.
Week 2:
Ashford, N. A. and Hall, R. P. Regulation-Induced innovations for
sustainable development Sustainability, No. 3, pp. 270-292.
Week 3:
Critical factors for global competitiveness
Week 4:
Case study
Week 5:
Chapter 6: Innovation The Pathway to Threefold Sustainability
in The Steilmann Report: The Wealth of People: An Intelligent
Economy for the 21st Century Lehner, Franz, Charles, Anthony,
Bieri, Stephan, and Paleocrassas, Yannis (eds.) Brainduct digital edition, 2001, pp 233-274.
Week 6:
Measuring innovation for National Prosperity, Innovation
Framework Report, 2004
Week 8:
Case study
Week 9:
1. Ahmed Hassanien, Crispin Dale, (2012),"Drivers and barriers
of new product development and innovation in event venues:
A multiple case study", Journal of Facilities Management, Vol.
10 Iss: 1 pp. 75 92
2. Yohanes Kristianto, Mian Ajmal, Richard Addo Tenkorang,
Matloub Hussain, (2012),"A study of technology adoption in
manufacturing firms", Journal of Manufacturing Technology
Management, Vol. 23 Iss: 2 pp. 198 - 211
Week 10:
Bashar S. Gammoh, Kevin Voss, (2012),"Alliance competence:
The moderating role of valence of alliance experience", European
Journal of Marketing, Vol. 47 Iss: 5 (Date online 11/6/2012)
Week 11:
Case study
Week 12:
Case study
Week 13:
1. Taekyung Park, Jaehoon Rhee, (2012),"Antecedents of
knowledge competency and performance in Born Globals: the
moderating effects of absorptive capacity", Management
Decision, Vol. 50 Iss: 8 (Date online 31/7/2012)
2. Inkpen, A. C. (2005) Learning through alliances: General
DATE
TOPICS
ASSIGNMENT
Proposed
Readings
Introduction to Course
Introduction to technology
and innovation
Dr
Norain
Chapter 1 and
2
Schilling, M.A.
Policy/
RegulationInduced
innovations
for
sustainable
development
The
Process
Technological Change
Dr
Mohd
Fazli
of
Dr
Mohd
Fazli
Dr
Norain
Dr
Mohd
Fazli
Chapter 6,
Schilling, M.A.
Innovation,
strategy and
identity: a
case study
from the
industry
Chapter 8, 9,
10
Schilling, M.A.
Review
innovation
models of
other
countries
Innovation
for
sustainable
wealth
What is strategy?
Centrality of MTI in strategic
management
The strategic process in MTI
The next steps in integrating
MTI and strategy
Innovation Planning
Chapter 3
Narayanan,
2001
Measuring
innovation
for national
prosperity
Chapter 12
Schilling, M.A
Dr
Mohd
Fazli
Dr
Norain
Dr
Norain
10
Dr
Mohd
Fazli
Dr
Mohd
Fazli
Chapter 11
Schilling, M.A.
Managing
Intellectual
Property
Fitzssimons C
and Jones T
Legal Aspects
of
Managing
Technology
Burgunder L
2.5 hour
paper
Chapter 6, 7
White &
Bruton
Technology
adoption and
NPD
Alliance
competence
Case study
Chapter 8
White
Bruton
Case study
&
11
12
Dr
Norain
Dr
Mohd
Fazli
Organisational Learning
and Knowledge
Management
Organisational learning
Knowledge management
Using organisational learning
and knowledge management
Technological change
The roles of research in
universities and public labs in
economic catch-up
Process of Technology
Change: Diffusion
Modelling technological
change
- Technology s-curve
- Linear model of innovation
o Actor-network
theory
o Social shaping of
technology
o Open Innovation
o User innovation
Policies
Technological change
The roles of Multi National
Corporations (MNCs) in
economic catch-up
13
Dr
Norain
Chapter 10
White
Bruton
&
A book edited
by Grazia D.
Santangelo
Learning
through
alliance
Articles on
theories
Chapter 4
Narayanan,
2001
A book edited
by Grazia D.
Santangelo
Articles on
theories
Technological change as a
social process
Invention innovation
diffusion
- Diffusion of innovations
theory
- Technology acceptance
model
- Theory of reasoned action
- Unified Theory of
Acceptance and Use of
Technology
14
15
Dr
Norain
Managing
Technologies
Reflections
Future
and
Submit
individual
assignments &
Individual
presentations
Revision week
any related practices processes, structures or strategies that the manager emphasized but we
overlooked in class.
Specific instructions:
1. Exploring innovation
The focus here is to understand the methods that companies use when selecting and refining a
particular business concept/project: How did market and technology dynamics provide
opportunities for the company? How was the opportunity concept developed? Was it a
technology looking for a home or a need looking to be met? What sources of ideas were
consulted? What methods were used brainstorming, lead user analysis etc.? How were the
risks assessed and prioritized? How did the company plan the order in which technical
experiments were done according to a standard stage-gate, by risk, by investor demands?
2. Executing innovation
The focus here should be on the structures and incentives the organization utilizes to
effectively allow talented individuals (from different functions) to execute innovation
processes: How was the entire innovation process structured? Is it a stage-gate process? Are
many activities undertaken in parallel? How are R&D teams designed? What is the incentive
structure within a team and across teams? What types of incentives are given to technical and
business people engaged in the process? Are outside individuals part of the innovation process
for example out-sourced R&D, community-based users such as open source, academics? If
so, what are the incentives for them? How is IP managed in these external relationships?
3. Exploiting innovation
Lastly, it is important to understand the strategies that a firm must consider to most effectively
exploit the value of their innovation, including innovation platforms that incorporate multiple
product options, portfolios and standards. What are the drivers of commercialization? Does
the firm have strong IP? How much do they rely on other assets such as market channels,
brand etc.? Does the firm engage in strategic partnerships? If so, what are the basic factors
that make this partnership-based approach effective? Which markets and customers will be
the initial focus; which portfolio of projects will provide early success and a platform for the
future? Does the firm have a platform strategy? What are the challenges of managing
platforms and portfolios for the firm?
Additional Guidelines
Please limit your reports to 10-15 pages, double-spaced.
This assignment will account for 20% of your final grade.
Deadline: Written assignment Week 13, presentation Week 14