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481764
research-article2013
MCX39410.1177/0097700413481764Modern ChinaHubbert
Article
Of Menace and
Mimicry: The 2008
Beijing Olympics
Modern China
39(4) 408437
The Author(s) 2013
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DOI: 10.1177/0097700413481764
mcx.sagepub.com
Jennifer Hubbert1
Abstract
This article examines the Olympic narratives of young, educated urbanites
in China to consider the 2008 Beijing Olympics role as a diagnostic event
through which global conflicts and controversies coalesce and national
identities are constructed. It illustrates how students and young professionals
analyzed the Beijing Olympics to invoke discourses of similarity in the form
of Western economic development models and difference in the form of
essentialized tropes of Chinese culture to counter global images of China
as a threat to international well-being. Exploring theories of mimicry to
understand these appeals to similarity as a form of national value, this article
also reveals how students and young professionals in China recommended
the forms of culture manifest in the Olympics as an expression of difference
to question and reformulate hierarchies of global power.
Keywords
Beijing Olympics, China, mimicry, nationalism, culture
The Olympic games are a badge of nationhood and a story of the country
(Roche, 2000: 6, 135), a stage upon which host nations present themselves to
the global community. This is particularly true of developing countries whose
1Lewis
Corresponding Author:
Jennifer Hubbert, Department of Sociology and Anthropology, Department of East Asian
Studies, Lewis & Clark College, 0615 SW Palatine Hill Road, Box 60, Portland, OR 97219, USA.
Email: hubbert@lclark.edu
409
Hubbert
economic growth has paved the way for greater inclusion in global hierarchies of power, and for whom the Olympics have often been posed as a debutante ball or coming out party in which ones status as host symbolizes
global embrace.
The first two Olympics in Asia, Japan in 1964 and South Korea in 1988,
offer a valuable example. Publicly affirming Japans postwar success, the
New York Times offered these words:
The crushing defeat of 1945 was not only a physical, but also a psychological blow
from which they [the Japanese] are only now recovering. Warm-hearted and
chivalrous by nature they have yearned to be accepted again by the nations they
once opposed. . . . Two events, one the 105-nation International Monetary Fund
conference, and now the Olympics, both staged in Tokyo, symbolize for the
Japanese the final absolution, the total welcome back into the family of nations.
(Japanese Throwing off Cloak, 1964)
Seouls 1988 Olympic games garnered comparable attention. The New York
Times emphasized, for example, how South Koreas 1988 Olympics would
reflect the nations extraordinary economic growth and recent progress
toward democracy. . . . The Olympics . . . [would] show the scoffers that
South Korea is more than a nation of grocers and carmakers and no longer the
land of Pork Chop Hill and M.A.S.H (Chira, 1988).1
Chinas 2008 Olympics, however, hosted with similar aspirations to showcase its economic modernization and growing presence on the global stage
(Hubbert, 2010; Brownell, 2008b; Dong, 2005), often garnered a different
sort of attention. Pulitzer Prize winning columnist Nicholas Kristof draws
this comparison:
The 1964 Tokyo Olympics were the coming-out party for Japan on the international
stage, and the Seoul Olympics in 1988 filled the same role for South Korea. China
. . . sees the Olympics as its moment to regain international respect. Unfortunately,
countries sometimes preen and seek international respect in strange ways. (Kristof,
2008: 18)
Rather than showcase Chinas economic prowess, he proceeded to enumerate its failings, its human rights violations and factory closures (which
ensured clean air when the International Olympic Committee visited during
the bid process), two among many. The final gold medal, a New York
Times editorial argued, to similar effect as Kristofs commentary, could be
safely awarded to Chinas Communist Party leadership, not for its tally of
awards, but for its authoritarian image management (Beijings Bad Faith
Olympics, 2008).
410
Noted film critic Roger Ebert analyzed the ceremony through a language of
individualism and collectivism. Whereas our [Western] emphasis on large
ceremonial productions is on individuals, Chinas was on masses of performers, meticulously trained and coordinated. . . . The closest sight I have
seen to Friday nights spectacle [the 2008 opening ceremony], he claimed
is the sight of all those Germans marching wave upon wave before Hitler in
Triumph of the Will (Ebert, 2008).4 Such reporting has concrete repercussions. Data that Peter Gries et al. collected and subsequently called the
Olympic Effect, reveal that American attitudes toward China hardened
over the course of just two and a half weeks of increased exposure to China
during the Olympic Games and that preferences for a tougher US China
policy all increased (Gries et al., 2010: 226).
411
Hubbert
412
invoking the 2008 Beijing Olympic games. They suggested that the 2008
Olympics would showcase the nations glories to mitigate global perceptions
that Chinas growing economic and political importance was a menace to the
well-being of the global community. Particularly important in these narratives
was the role of the Olympics opening ceremony in demonstrating both Chinas
splendors and its intended harmonious approach to international affairs.
Chinese youth protests over unfavorable representations of the nationstate have met globally with accusations of zealous nationalism (Chinas
New Nationalists Revealed, 2008; see also Osnos, 2008) and nationalistic
fervor (Zhao, 2008: 48). Indeed the praise the young Chinese featured in this
article layered on China reflected a strong nationalist sentiment. However,
the negotiations evident in the content and tone of these students and young
professionals discussions about the Beijing Olympics reveal a complicated
and contradictory process of identity construction that despite being framed
through one of the worlds most nationalistic public events, renders the nation
more than the sum of its citizens nationalist endeavors. While these citizens
promoted China as a modern cosmopolitan state, legitimate as a global power
for its similarity to Western, consumer-oriented forms of modernity, they also
promoted traditional forms of Chinese culture in a parallel claim to acceptability.5 Likewise, while they endorsed particular cultural forms as an antidote to perceptions of a China threat, they were frequently critical when the
government engaged in similar promotions.
One of the most important aspects of the complex national identity construction of these students and professionals relates to their desires for China
to attain the same sort of consumer-based, free-market modernity Japan and
Korea had shown to the world through their Olympics decades earlier, and
for Chinas Olympics to demonstrate this modernity to the global public. To
understand both these desires for sameness and how they function to maintain hierarchies of economic, political, and cultural influence, this article
turns to theories of mimicry. Mimicry, Homi Bhabha notes, is one of the
most elusive and effective strategies of colonial power and knowledge
(1984: 126; see also Anderson, 1991). Emerging nations are haunted,
argues Benedict Anderson (1998), by the inevitability of evaluating and constructing national value against established global standards for belonging
that privilege the dominant domestic practices and values of ascendant
nations (Dirlik, 2008; Ferguson, 2002; Modleski 1999; Munasinghe, 2002;
Rofel 2007). Haunted by this desire for what they do not have, less-powerful
nations mimic the practices of powerful nations to gain access to greater
authority and status.
Theories of mimicry suggest that emerging nations whose practices and
values begin to reach standards of global belonging are perceived as a threat
413
Hubbert
Methods
This article is based on ethnographic and textual research begun in July 2001
when I arrived in Beijing shortly after the International Olympic Committee
awarded the games to China. Ethnographic research methods included participant observation and focus group, semi-structured and unstructured interviews with Chinese urban high school, college, and graduate students and
young professionals. These occurred in Kunming during the summer of 2006
and in Beijing during the summers of 2007 and 2008.6 Participant-observation
414
415
Hubbert
416
very exoticized, like all that stuff about bound feet. They think that this is China.
Or they think that its all about revolution. Revolution and bound feet.
417
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418
carts, piled high with live chickens, down neon-lit pedestrian shopping zones
advertising Prada, Rolex, and Burberry products. Thus, even though Chinas
citizens wore Prada and Rolex, they still expectorated on the sidewalks, failed
to queue properly, and ate scorpion kebabs as an afternoon snack (Wansell,
2008). Through such taming, membership in the global community becomes
culturalized (Ferguson, 2002: 559; Hubbert, forthcoming [2014]) in ways
that render the similarity of consumer-driven, capitalist economic development insufficient for full belonging, leaving the standards for power and hierarchy secure as disciplinary tools of order.
419
Hubbert
bring other cultures to China and let Chinese people see how others live. A great
deal of Chinese culture will be on display for the Olympics. The color red for one.
This is a symbol of Chinese culture. Its an auspicious color, but it also shows how
Chinese culture is cheerful, friendly, happy and warm. People will also be able to
experience Chinese foodwe have a lot of delicious food. But they will also see
how Chinese people are different, how they show respect for their parents, teachers
and elders. China is different from other places. It has a very long history; it
definitely has the longest history of all the Olympic cities. When people get to
Beijing, they will see a mix of the modern and the traditional; this is China.
At this point the class monitor, a young man named Li Zhi, began to discuss
this mix of the contemporary and the ancient.
Beijing was an important capital during the Qing and Ming dynasties. There are
still lots of old, traditional buildings that are symbols of these dynasties. But much
of this is being torn down for the Olympics. . . . Our fear is that people [foreigners]
wont like the old houses. Even when they have been converted to hotels [foreigners
will feel] they arent modern enough, that they wont be that comfortable or have
modern conveniences and that this will reproduce feelings about the backwardness
of China.
420
Zhang Yimous films are known internationally for their opulent representations of Chinese cultureabundant use of the color red, sumptuous banquets, mystical rites, and multigenerational households. The color red can, as
the high school students noted above, indicate cultural exhilaration, whereas
in contrast, Zhangs brilliant scarlets reveal the metaphorical and literal blood
of suicidal concubines (in Raise the Red Lantern) and oppressive, authoritarian regimes (in Red Sorghum). Whereas multigenerational households may
represent the care and respect accorded to elders within the kin group, in
Zhang Yimou films they are recast as a patriarchal power that is repressive,
tyrannical, and authoritarian (as in Judou).13
421
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422
ancient drums, traditional ink paintings, dragons, and images of the Great
Wall dominating the stage. A spectacular production of light, sound, and
visual display, the brilliantly conceived and staged opening ceremony
attracted gee-whiz coverage by newspapers around the world (Moeller,
2008). Yet, such praise was rarely left as the definitive representation of the
event. At the same time as this gee-whiz moment covered a choreography of lights, music and actors [that] won China global admiration (Moeller,
2008), it also posed the drummers and dragons, as noted in the introduction
to this article, as authoritarian and intimidating, comparing the spectacle to Hitlers grand moments of Nazi propaganda and displays of might.
Alternatively, media frequently began with paeans to the program, as did the
New York Times coverage, describing an opening ceremony of soaring fireworks, lavish spectacle and a celebration of Chinese culture and international good will (Yardley, 2008), but then launched into reports of pollution
and tightening security clampdown[s], and commentary on human rights,
code, as Rey Chow reminds us, for what China is lacking (Chow 2002:
20). Such representations perpetuated in the global discursive realm equations of symbolic culture with a devalued politics that marked Chinas
essential nature.
In contrast, the students and young professionals discussed here posited
that the reappearance of such cultural attributes within a new geopolitical
context was an occasion for celebration rather than censure. Faced with protestations to similarity that met with global indifference and even hostility,
and with representations of Chinese culture as stagnant and potentially
destructive, these individuals offered the global spectacle of the ceremonies
as a space for reassessment and praise for difference. When I asked Fang
Meizhen, a graduate student in sports sociology who volunteered at the
Olympic games, why she changed her mind about director Zhang Yimou and
his presentations of Chinese culture, she responded,
In the 2008 Olympics ceremony, under Zhangs direction, we impressed the whole
world. It absolutely met the needs of the Chinese. We showed our nations charms
and were proud of them. I guess thats why we changed our minds after the great
ceremony.
423
Hubbert
To be honest, I didnt have too much confidence in him. . . . But after I watched it,
I thought the performance he gave to the world was wonderful. . . . My favorite
parts of the opening ceremony were those that reflected traditional Chinese culture,
particularly the Confucian Analects section, the Chinese brush painting and the
zither. . . . The opening ceremony fully displayed Chinas 5,000-year history. The
goal . . . wasnt about displaying how strong China is but showing the world that
Chinas culture and history are worth learning.
Culture for Wang Baojia was thus not a static, essentialized form of identity, but a live project whose meaning shifted alongside changing geopolitical
contexts and their concomitant values. Within the Olympic spectacle, the
same symbols that had previously been castigated as exoticized, essentialized, and not real, were redefined as glorious and global, giving China a
chance at equivalence and belonging that, to these young Chinese, earlier
Zhang Yimou representations had rendered seemingly impossible. This
changing context also provided Wang with the opportunity to reject the
fetishized and threatening motif of the fire-breathing dragon as a dominant
symbol for the representation of China in lieu of an alternative difference
that of a cultural tradition of harmonyas an antidote to perceptions of
Chinese threat.
One of the things I would like [the Olympics] to share with the world is [that] . . .
China has a great deal of traditional cultural virtues. The dragon, which is a wellknown image, is not the most important one in Chinese civilization and culture.
Rather, China has had thousands of years of civilization marked by a culture of
making friends with people all over the world. If foreigners understood this better,
they would have fewer misunderstandings about China. Then they would not
believe in this China threat theory that they subscribe to just because China is
growing more powerful. Harmony is an important element in Chinas culture.
Whoever doesnt understand that will believe in the China threat theory.
424
Asia (see Chow, 1995; Ong 1997; Wang, 2008).15 In many ways, the cursory
and superficial nature of such proclamations of cultural difference reveal little about the content of Chinese culture from the perspective of lived, everyday experience. However, the tactic of appealing to cultural difference as an
antidote to threat speaks volumes to the tensions and ambiguities of Chinas
position as a socialist market economy on the global stage. What matters is
not the definitional task of culturewhat we call culturebut why students
and young professionals instrumentalized Chinese culture to mitigate Chinas
image as threat and what role cultural difference plays on the global front to
mediate hierarchies of power. The Olympics, a notionally apolitical megaevent with global scope, was to offer visitors and viewers a chance to experience China as a peaceful, respectful, and modest nation, not a nation of
advanced weaponry, communism, and Chinese-held G8 debt. Thus, while
Chinas economic growth and its concomitant expanding global reach hint at
the possibilities for the disruption of extant hierarchies of power, these individuals offered Chinese culture as a harmonious alternative.
I encase the word harmonious in quotation marks on purpose, for more
than any other cultural trait, references to Confucian notions of harmony and
harmonious society were evoked to explain how China was not a threat to the
international community. As Wang Baojia claimed above, foreigners will
consider China a threat to their power unless they comprehend the importance of harmony in defining Chinese culture. Harmony as a cultural trait was
seen not only as prescriptive, as a metaphor for China, but also as productive,
through its perceived ability to offer the world a model for peaceful development and global relations (Guo and Guo, 2008). Yet, harmony was central to
these Olympics narratives not only because of the ubiquity with which it was
posited as a threat-mitigating cultural principle. Indeed, how students and
young professionals critically assessed the larger official discourse of harmony was equally essential to how they invoked harmony as a cultural trait
in their effort to undermine global representations of China as a threatening
nation of authoritarian, communist difference.
This concept of harmonious society is part of a widespread campaign
introduced by President Hu Jintao in late 2004. Seemingly prompted by
Chinas widening income gap and the consequent potential for domestic
social instability (Guo and Guo, 2008; Sol-Farrs, 2008), harmonious society has also been used to describe strategies behind Chinas international
relations (Alden and Hughes, 2009; Hubbert, forthcoming [2014]; Callahan,
2004), and educational and environmental policies (Brownell, 2009b; Liao,
2007), to name a few of its potential applications. Representations of harmony took center stage at the Beijing Olympics: official materials promoted
harmony as the core and soul of the games and the torch relay sported the
425
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426
427
Hubbert
Conclusion
The 2008 Beijing Olympics were a monumental emblem of contemporary
Chinas emergence as a major player in the global order of nation-states.
Although the Olympics function as a platform for both international recognition and domestic splendor, the content of the accompanying narrativesof
both domestic citizens and global mediareveals much about how the platform of this diagnostic event is embedded within conflicting hierarchies of
power. That the Olympics narratives of students and young Chinese professionals simultaneously invoked and revoked historically Western models of
economic modernity, essentialized tropes of Chinese culture, and official discourse suggests that the Olympics as a platform for the constitution of national
identity is not a seamless, taken-for-granted one. The narratives in this article
reveal the tensions and ambiguities of Chinas position on the global stage. On
the one hand, they reflect how Chinas rapid economic growth and penetration
into the world capitalist market, in combination with its continued rule by the
Communist Party, is perceived to threaten Western liberal democracy and
undermine current global hierarchies of power. On the other hand, these narratives also suggest the potential transformation of global positionality as
Cold War anti-communism increasingly confronts an ideological utilitarianism among nations seeking alternative models of development. The contested
nature of the 2008 Olympics opening ceremony and its controversial director
exemplified these tensions and ambiguities. For the individuals featured in
this article, Zhang Yimou served as an important cultural broker, one whose
428
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Hubbert
Authors Note
Portions of this article were presented at University of Washington (2008), University
of Puget Sound (2006), Pacific Lutheran University (2010), the 2007 Forum on the
Humanities and Social Sciences and Beijing Olympic Games International Conference,
Beijing (2007), and the American Anthropological Association Annual Meeting in
San Jose, California (2008).
Funding
The author disclosed receipt of the following financial support for the research,
authorship, and/or publication of this article:
A travel grant from Lewis & Clark College for a research trip to China.
Notes
1. The upcoming 2016 Olympics in Rio de Janeiro have already been marketed,
both domestically and internationally, as the venue for Brazil to present its new
face to the world (Brazils Gold, 2010) and as an affirmation of its rising global
importance (Barrionuevo, 2009).
2. Jeffrey Wasserstrom divides depictions of Chinas Olympics into two categories.
The pessimists, he argues, often compare the 2008 games to those of Nazi
Germany in 1936, making historical analogies to the Tiananmen Square massacre in 1989. The optimists, in contrast, suggest that the Beijing Olympics mark
a potential turning point for a China that is on its road to openness and freedom
(2008: 166). I focus here on the threat angle as that was the most prominent
perception in the narratives of the individuals featured in this research.
430
3. Over one billion worldwide viewed the opening ceremonies (Swaine, 2008).
4. Opening ceremony coverage also devoted extensive time to the spectacles
perceived counterfeit nature, for example that the children dressed in ethnic
minority costumes were Han and that the young girl who performed Ode to the
Motherland was actually lip-syncing.
5. Zhao Litao and Tan Soon Heng (2007: 97) discuss the use of culture to lower
the distrust of the international community.
6. I chose these two cities with the intention of comparing perceptions in the capital,
the host city, with those in a smaller, provincial capital. Individuals in Kunming
had less access to the public educational campaigns, but I found the differences
in perception and representation to be miniscule.
7. On the Chinese educational system, see Fong, 2004b.
8. A native-speaking research assistant in Beijing conducted semi-structured follow-up interviews with eight key informants.
9. See Brownell, 2009b, on the Olympics education program. All names and identifying characteristics of informants in this article have been changed.
10. On post-Mao perceptions of the unnatural character of egalitarian politics, see
Rofel, 1999 and 2007; Wang, 2003.
11. These campaigns are part of a domestic conversation about improving the quality (suzhi) of the population. The writings on the subject are vast. See, for example, Anagnost, 2004; Fong, 2007; Hoffman, 2010; Kipnis, 2006; Murphy, 2004;
and Yan, 2003.
12. The following quotation is an amalgamation of the comments of several different students who were addressing the issue all at the same time and with similar
language.
13. On Chinese discussions of Zhang Yimous self-orientalism, see Chu, 2008.
14. Geremie Barm (2009) provides an excellent analysis of the opening ceremonies.
15. Arif Dirlik (2001: 3) suggests that these symbols represent little more than
clichs that render culture as a category of analysis essentially meaningless.
Barm (2008) argues that the artifice of this History Channelfriendly Chinese
culture, engineered by the state, functions to gloss over the more unpalatable
forms of Chinas cultural history.
16. Pal Nyiri and Juan Zhang (2010: 27) argue that the overseas Chinese youth
nationalism surrounding the Olympics was intended to garner the support of other
Chinese youth, not necessarily to support the government. Judith Farquhar and
Qicheng Zhang (2005: 303) also note that the convergence of personal views
with state policies and official propaganda is neither surprising nor problematic.
On the contradictory nature of Chinese youth nationalism, see Fong, 2004a.
17. See, in particular, Weber, [1915] 1951. Aihwa Ong (1993) has written on the
topic in the contemporary era.
18. Couching political policy in terms of Confucian philosophy has other interesting effects. Although Hu Jintaos speeches call for a harmonious society
that features democracy, the rule of law, justice, amity, and vitality, much of
the specifics and ensuing discussions address policies for increased equitable
431
Hubbert
development. Harmony thus emerges as a new package for collective socialist principles, a living Maoism (Cheek, 2006: 35) that if represented as a
return to Maoist ideologies of egalitarian development would be considered
unnatural and overtly political in the contemporary political context. Yet,
when couched in a language of Confucian harmony, socialist politics that could
be considered a threat to global hierarchies of power are softened and defanged
by being incorporated into the traditional culture of an ancient civilization.
China as defined by Confucian harmony rather than Maoist socialism allows
the nation the narrative space to offer itself as a model to the rest of the world
focused on solving social tensions (Guo and Guo, 2008: 1) rather than promoting socialist governance. Mao Zedong himself drew upon Confucian concepts of harmony to support his policies (Jiang and Wang, 2007; Mahoney,
2008; Wang, 2007).
19. My appreciation goes to one of Modern Chinas anonymous reviewers for pushing me on this point and its relationship to ieks notion of authoritarian capitalism (see the Conclusion section).
20. Much of the literature on minorities in China offers a similar margins perspective. For example, see Litzinger, 2000, and Schein, 2000.
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Author Biography
Jennifer Hubbert teaches anthropology and is Director of East Asian Studies at
Lewis & Clark College in Portland, Oregon. She is currently writing a book on
Chinese soft power policy and global citizenship.