FSP Retail Business Consultants

Retailer services

FSP RETAIL BUSINESS CONSULTANTS

Our Core Retailer Services

At FSP we offer a variety of services that, with our industry experience and local knowledge will
provide insight and direction to assist your growth.

Location
Selection

Brand &
Consumer
Research

Expansion
Strategy

Turnover
Estimation

The FSP approach is not simply about analysis. At its heart, FSP Directors are retailers and over
100 years of retailing experience is directed into every project to test, challenge and provide
advice, before it is offered to clients.
2

October 23, 2015

FSP RETAIL BUSINESS CONSULTANTS

Location Strategy Catchment & Demographic

Profiling
Location strategy projects combine a lot of the FSP data availability together:
Our overviews can include demographics, competition from other retail locations and Zone A rents.
Models are built based on criteria supplied from clients to identify sites with the best level of
potential.
Westbourne Grove 2 Mile Catchment

ACORN Groups
%
Lavish Lifestyles
Executive Wealth
Mature Money
City Sophisticates
Career Climbers
Countryside Communities
Successful Suburbs
Steady Neighbourhoods
Comfortable Seniors
Starting Out
Student Life
Modest Means
Striving Families
Poorer Pensioners
Young Hardship
Struggling Estates
Difficult Circumstances
Not Private Households

GL %

Index

2
8
3
20
12
0
6
9
0
2
4
3
2
1
1
24
3
1

348
3
290
35
2
3
43
85
0
111
14
121

GL %
19
13
36
21
11

Index
84
93
117
95
113

%
31
24
31
13

GL %
27
31
28
14

Index
115
79
111
94

9
0
57
4
0
0
2
1
0
27
0
1

100

200

300

3
290
35
2
3
43
85
0
111
14
121

Age
%
0-15
16-24
25-44
45-retired
Retired +

Resident Profile & Demographics

Residents 2014
Households 2014
F&B Spend (m)
Average household Income ()
F&B Spend per head ()
Sushi Eaters Penetration %
Office Workers

50

100

150

200

84
93
117
95
113

Lifestage

Catchment
436,417
201,104
427
91,170
979
10

GL

Index

51,655
939
7

176
104
137

50

100

150

200

176

Pre-Family
Family
Empty Nesters
Retired Seniors

50

100

150

200

150

200

115
79
111
94

104
137

Social Economic Grade

2,114

Population Projections
2019
2024

16
13
42
20
13

GL %

Index

AB

38

29

130

Catchment

% Change

Change

C1

33

33

100

459,461
480,219

5
10

23,044
43,802

C2
DE

9
20

15
22

60
88

50

100

130
100
60
88

Source: FSP/CES/CACI

October 23, 2015

FSP RETAIL BUSINESS CONSULTANTS

Location Strategy Demographics

FSP use demographic information to show where potential customers are located.
The example below is the demand surface for Luxury shoppers in London and Assured shopping
in France.

October 23, 2015

FSP RETAIL BUSINESS CONSULTANTS

Location Strategy Market Segmentation

Combining this analysis with target

profiling from any retailer will help
ensure that the optimum sites are
selected.

70
60
Number of Retailers

FSP are able to deliver extensive

insight to the individual shopper
profiles and segmentation for any
location.

50
40
30
20
10

In the example displayed, The

fashion mix is split between Young
and Assured. The majority of
Clothing and Footwear retailers are
in the Upper Middle price point, with
a third of retailers occupying the
Middle position.
Zone A Rent (/ft)

425

Approx. Annual Footfall (millions)

15

% Residents

50

% Tourists

40

% Workers

10

Nearby Tube Stations

(Annual Exits, millions)

0
Clothing &
Footwear

C&F
FISH

Personal
Goods

Household
Goods

Leisure
Goods

Department
Stores

C&F
Price

Classic
Family
2%
4%

Food &
Beverage

Others

Premium
4%

Middle
41%
Assured
44%

Young
50%
Upper
Middle
55%

Oxford Circus (40)

Piccadilly Circus (20)
Source: FSP/CES/Colliers/Transport for London/NWEC

October 23, 2015

FSP RETAIL BUSINESS CONSULTANTS

Benchmarking Location Comparison

Benchmarking is used to help retailers compare and understand understand tenant mix.
Are there towns with a similar population and demographic profile? How does a particular location compare to an
existing site in your portfolio?
This analysis is carried out using NSLSP catchments and ACORN correlations.
In the case of Outlet Stores, we compare the retail mix to a range of benchmark slides We typically look at merchandise
mix, price positioning and FISH information stored in our FOC database.
100%

Shopping Population
Correlation
320

19%

11%

16%

24%

8%

18%

22%
18%

28%

160

75%

50%

80

25%

0%

60%

% Outlets

240

Correlation Coefficient

NSLSP Principal Shopper Population (k)

18%

50%

40%

25%

50%

50%

57%

50%

16%

14%

15%

20%
28%
17%

22%

0%

Young

October 23, 2015

12%

100%
80%

15%

Assured

Family

Classic

FSP RETAIL BUSINESS CONSULTANTS

Benchmarking FISH Customer Segmentation

Paris

FISH is FSPs unique classification of fashion Occupiers and

Consumers by purchasing attitude.

Old
2%

Classic
13%

Young
25%

FSP can classify all Clothing and Footwear retailers into specific
categories indicating the Lifestage and fashionability of each brand.
Through this methodology we can compare benchmark locations across
Europe to ensure the closest fit to any brand target shopper. The grid
below clearly shows where particular brands are positioned according to
Lifestage and attitude. Such grids can show either competing or
complementary retailers.

Fashionable

Individual

Family
20%

Assured
40%

Safe

Barcelona
Young

Classic
16%

Old
3%
Young
25%

Assured

Family

Family
26%
Classic

October 23, 2015

Assured
30%

FSP RETAIL BUSINESS CONSULTANTS

Site Selection Support Targeted Location

Summary Reports
FSP can also work on an ad
hoc basis. We can supply
retailer summaries for any
individual location that a
retailer may consider entry
into and wishes to understand
deeper.
These are a perfect support
tool for internal store approval
processes.
It is typically 4 pages of key
points, KPIs and information
that can help support any
internal decisions.

October 23, 2015

FSP RETAIL BUSINESS CONSULTANTS

Qualitative Research, Concept & Brand Testing

Mini Depth interviews and focus groups can help a
brand to understand more clearly individual
aspects to their business, including customer
perception, new store concepts and product
launches.
FSP believes that the provision of intimate local
knowledge coupled with qualitative research to
understand the positioning of your brand will best equip
your company to succeed in this market.

October 23, 2015

FSP RETAIL BUSINESS CONSULTANTS

Simon Rosenberg
Senior Consultant

FSP RETAIL BUSINESS

CONSULTANTS

T +44(0)1949 474740
M +44(0)7495 638285
F +44(0)1494 474262

19 Manor Courtyard
Hughenden Avenue
High Wycombe
UK, HP13 5RE

simon@fspretail.com

T +44(0)1494 474740
F +44(0)1494 474262
fspretail@fspretail.com
www.fspretail.com
www.snap-shop.co.uk