From basic prep

to comprehensive
food identification
Avery Dennison
has a solution!

Automated
Programmable Systems Label System

Hand Written

Volume FM1 2009

Call FREE! 1-877-774-6829

Monday-Friday, 9 AM-6 PM ET
Visit our website www.FreshMarx.com ®
 FRI-VIERNES
U
S
E
B
MONDAY
Y LUNES
FreshMarx...Who We Are
FreshMarx® is a brand of Avery
Dennison, formerly Monarch Marking
Systems. Combined, we have been
providing solutions to the retail and
food sevice industries for over 119
years.
FreshMarx...What We Can
Do For You
FreshMarx® products help you manage
food safety in your kitchen. We offer
educational materials, and work directly
with restaurant managers to develop
individual solutions.
FreshMarx...You Have
Choices
From simple hand application to
comprehensive fully automated
systems for tracking food prep/pull
dates, ingredients and more–there’s
a system for you.
FreshMarx...The
Importance of Labels
From basic hand written to the most
advanced fully automated solution,
management of your food rotation and
safety programs starts with the label!
2 Call Free 1-877-774-6829 Monday-Friday, 9 AM–6 PM ET
Hand Written Labels–
basic rotational tracking
You have a variety of labels from which
to pick, most with multiple languages.
• Circle or square day of the week
• Large labels for incoming shipments
• Shelf life
• Food prep
• Use by
Complete hand applied label solutions–
see pages 14-22.
Fully Automated
Solutions–for the
Hand Held Labeling busy kitchen
Solutions–expanded You pre-program your system. All
tracking capabilities information is printed with just the
Hand held labelers and labels are a good
touch of a button. And updating your
menu is easy.
choice when you need to track prep/pull
dates, time and ingredients. Labelers • Automation SAVES You time, it’s
with concise printing provide increased quick, it’s easy
legibility. Pick from several models. • Reduces errors
• Reduces food waste
• One-Line, ideal for time and date on
smaller containers or wrapped food
• Two-Line, additional characters and
• Improves productivity
• Improves food safety
words for more comprehensive tracking Complete details for automated
• Three-Line, larger labels for higher systems–see pages 4-6.
visibility
Check out our wide selection of labelers & labels, there’s a solution for every
kitchen. See pages 8-14
Labels are available in a variety of adhesives. Choose from general adhesive to
water and moisture resistant labels, there are even labels that completely dissolve
when submersed in water.
FreshMarx Labels Have a DURAX® ensure your date code labels
Variety of Adhesive Types won’t peel or dissolve when switched
What adhesive is right for you? between various temperatures.
• What surface will the label be
adhered to
DURAX® Labels–water and tear resistant,
works well in cold or warm temperatures. Ideal

- Re-usable or discarded containers
- Stainless steel baking pans
• What environments do the labels
need to withstand–cold, heat,
low or no moisture
• Ease of label removal–permanent or
concerns with residue build-up on
containers
How the label is used will determine the
adhesive.
FREEZX® for labels that will
not fall off containers resulting
in mix-ups with food prep
dates and contents.
FREEZX® Labels–freezer safe.
Permanent adhesive that is difficult to
remove. Ideal for use on disposable
containers,
portion bags
or disposable warm environments on a variety of containers.
boxes.
Adhesives
for use when labels are exposed to wet
or moist environments.
REMOVX® ideal where there is
difficulty with residue build-up
on containers–a potential for
cross contamination.
REMOVX® Labels–stick securely yet
are easily removed with minimal or no
residue adhesives. They should not be
used in moist environments.
DISSOLVX® eliminates time-consuming label
removal before pans can be washed and re-used.
DISSOLVX® Labels–perform in both cold and
º
Residue free–ideal for dish washable backing pans.
Labels will completely disintegrate within 30 seconds
when submersed in any temperature water. Not
suited for high moisture areas.
Apply To Frozen Goods
Moisture Resistant
Easy To Remove

Safe For Freezer

Minimum Working
Labels Application Temperature Adhesive Description
Temperature Range

FREEZX® -10º F -65º F to 200º F U S E E Adhesive is ideal for use on disposable

boxes, containers, portion bags, etc.
REMOVX® 32º F -65º F to 200º F E S S S Removes cleanly from most surfaces.
Labels should be removed before
washing to avoid adhesive buildup.
REMOVXTRA® 32º F -65º F to 200º F E S S S Removable adhesive with a “lift-tab”.
DURAX® 32º F -65º F to 200º F E E S S Durable water and moisture resistant
material with removable adhesive that can
survive washing and still retain removability.
DISSOLVX® 21º F -40º F to 176º F E S S S Label and adhesive dissolves away in
water. For use on reusable containers.
Areas of high moisture and steam
should be avoided.

Excellent Satisfactory Unsatisfactory

Shop online–24 hours a day www.FreshMarx.com 3

 When You Have a SUPER Busy Kitchen & Prepare
Your BEST assurance of safety is an Automated Labeling System
AutoMarx System

The FreshMarx® 9415™ AutoMarx

System with touch screen technology
SAVES time & money
• Reduces errors in the kitchen
- Use-by date and time pre-programmed for
every product. Reduces employee decision
making responsibility
• Lower labor cost
- No need to reference wall chart
• Improves accuracy
- Eliminates illegible handwritten labels and
manual food date coding
• Reduces food waste
- So easy to use, all food requiring a date is labeled
• Saves time
The fully automated 9415 date
- Touch screen is faster than hand writing. Simply
coding solution from Avery Dennison touch the button of the food being prepared,
is so easy to use, there’s no thinking labels dispense–ready to use
required–it’s a no brainer!
Here’s how it works:
• System is programmed with exact prep/use-by specification
for up to 480 products
• Select the food being prepared on the touch screen
• Select the number of labels needed
• The printer automatically dispenses labels with
- Product name in English (optional
additional languages available)
- Prep date and time
- Use-by date and time
- Employee initials
Because every food item is pre-programmed all the
operator has to do is push the button that corresponds
to the food they’re preparing and a legible date code
label is produced.

Customer Comments
“The FreshMarx solution requires no employee
calculation and is the fastest, easiest and most
accurate way of date coding prepared food. I no
longer find unlabeled food and I can read every
single label so I know for certain our food is fresh.
This solution works”.
Mike Camire, Director of Food and Beverage from
Hollywood Slots in Bangor Maine

4 Call Free 1-877-774-6829 Monday-Friday, 9 AM–6 PM ET

a lot of Food...

AutoMarx System
The FreshMarx
9415 AutoMarx
• Touch screen technology
• Single or optional dual printer
• Complete product programming capability
• Software included
• Ethernet ready for easy menu changes
• Shelf or wall mountable–built in wall
mount bracket
Choose from six different label formats with
various adhesives, or custom programming
is available.
FreshMarx 9415 AutoMarx System
Dual Printer Order No. M09415-02
Single Printer Order No. M09415SP-01

Discover cost and time saving

processes in your kitchen–schedule
a FREE FreshTrax™ analysis today!
FreshTrax is a free, no obligation diagnostic
analysis that provides in-depth examination
of your date coding and food rotation
operations. Our consultants examine each
step of your everyday kitchen processes–
complete with a stop watch. We then
develop innovative solutions to boost
productivity, reduce waste, ensure compliance
and save time and money. Avery Dennison
will customize an automated date coding
solution for you, based on the results of
the analysis and your unique practices.
Call us today to schedule a FreshTrax
analysis in your facility.

We stock a variety of 9415 Labels

Labels Per Rolls Per Order
Size Adhesive Roll Carton No.
1.2" x 1.1" FREEZX 2,000 12 906004
1.2" x 1.1" REMOVX 2,000 12 906005
1.2" x 1.1" DURAX 2,000 12 906007
2.2" x 1.1" FREEZX 2,000 15 906010
2.2" x 1.1" REMOVX 2,000 15 906011
2.2" x 1.1" DURAX 2,000 15 906012
2.2" x 2" REMOVX 1,000 24 906075*
2.2" x 2" DURAX 1,000 24 906091
2.2" x 4" FREEZX 500 24 906082
*7 day color removable labels as shown above
Ask about our dissolvable Label offering!

Shop online–24 hours a day www.FreshMarx.com 5

 FreshMarx®
9416 AutoMarx
AutoMarx System

Labeling System

Automate your
food rotation
program with
just the touch
of a button!

The FreshMarx® 9416® AutoMarx Automated Freshness

Automation SAVES you Monarch® 9416®
more time in the kitchen AutoMarx Systems
• No handwriting required–
information is Thermal Direct System
automated Item No. M09416FMTD
& prints Thermal Direct Labels 1,000 Labels Per Roll
onto a
FREEZX® REMOVX® DURAX®
thermal Description
transfer or
The FreshMarx® 9416® Item# Item# Item#

direct label AutoMarx System is White 1.2" x 1.1" 906004 906005 906007

with either quick & easy to use Minimum order 24,000 labels.
removable or • Select the number of labels needed
permanent adhesive
• Select the food being prepared
Automation reduces errors • The printer automatically dispenses Thermal Transfer System
in the kitchen, saving you labels with the following information Item No. M09416FMTT
more money – Product Name in English (optional Thermal Transfer Labels 1,000 Labels Per Roll
• System is pre-programmed with additional languages available) DISSOLVX®
Description
up to 60 products. Prints exact – Prep date & time Item#
PREP/USE BY specifications – Use by date & time
White 1.2" x 1.1" 71330540
Minimum order 24,000 labels.
• PREP/USE BY dates and times are If you’re using a manual system to
automated–reduces employee manage your food rotation program,
decision making responsibility Thermal Transfer Ribbon
you’re spending too much time
The keypad has 60 keys, the and money in your kitchen! 1.576" x 984'
majority of which have been Item No. 910038
Written One Year Warranty on
pre-programmed with common parts and labor. Minimum order 6 ribbons, sold in multiples of 6.
food ingredients. Easy to use
software utility allows you to Larger label sizes available. Call for details.
re-program your keyboard
template at any time.

6 Call Free 1-877-774-6829 Monday-Friday, 9 AM–6 PM ET

Labels–how will you choose to apply

Label Applications
Hand written and Handheld Labeler
hand applied labels and Labels, when clear,
are available in a concise information that
variety of adhesives, is completely legible
sizes and shapes. is desired, a handheld
These are the very solution is a good
basic for tracking option.
food rotation.
1
MON 1
Choose from
LUNES
LUNDI MONDAY
a variety 7/6 LUNES
of labels as 4:00 PM
shown on REMOVX ® Select from single to multiple line labelers as well
pages 14-22 as word message solutions found on pages 8-14

FreshMarx® Handheld Labelers SAVE you time, money &

ease managing your food safety through food rotation!
Improve productivity Reduce food waste PICKLES
• Dial up the or mistakes in food
information We help you... handling due to poor legibility
needed • Improve Productivity • Labelers print clear, concise,
• Increase Efficiency easy to read print–
• Click & stick • Increase Profit
• Improve Food Safety eliminate indecipherable
• Faster than handwriting
writing, peeling
of the label then • Identify time/date food
adhering to food prepared–know when
conatainers to serve or discard
• Identify food contents
and who prepared it

Using a Monarch® Crown Series™ Labeler is EASY as

1 2 3
Load Labels Set Dials Click & Stick
& Ink Rollers • Move selector • Depress trigger
• Drop in loading for to desired position • Click out label
labels–loads in seconds • Select character to • Stick to food product
• Clean snap in/pop be printed
out ink rollers–
no messy fingers Minimal training cost for new employees

Shop online–24 hours a day www.FreshMarx.com 7

FreshMarx® Monarch® 1152®
FreshMarx® Monarch® 1152® Labeling Systems–keeping
track of your food rotation has never been easier!

FreshMarx® Premier Monarch® FreshMarx® Monarch® 1152®

Two-Line 1152® Message Labeler Food Rotation Labeler
One Labeler–12 Messages Managing Simple & Multiple Day Food
Dial in
Provides valuable prep information your Rotation using less label inventory!
on large labels with large print. information
Combining the Monarch 1152 Message Labeler
Monitor your food rotation
program easily. See at a glance MONDAY Dial in
your
and preprinted DualFlex™ day of the week labels
eliminates multiple inventories of 3, 5 or 7 day
when to serve or to discard. LUNES message rotation labels.
Top line Top Line Prints Identify both prep and pull dates using the Monarch
• Up to 12 characters to use for 1152 Message Labeler along with the easy to read
identifying prep information pre-printed DualFlex™ day of the week labels.
- Identify employee
- Date of preparation It’s simple
- Time prepared • Load labeler with the specific day label at
Bottom line beginning of each day
• 12 different words • Dial in USE BY day on the labeler according to the
- 7 days of week–bilingual number of days rotation time frame for specific food
- 5 food related processes • Click and stick
When productivity counts Top line prints up to 12 characters. Identifies employee,
Several restaurants reported saving up date and time food was prepared.
to 25 minutes per day in prep time. Bottom Line Prints 12
standard messages Day of the week labels have DURAX® adhesive. They
Monarch® 1152® Message Labeler are tear and water resistant.
MONDAY SUNDAY
Item No. 810752 LUNES DOMINGO

Includes one ink roller and wrist strap. TUESDAY KEEP

MARTES FROZEN
Additional Ink Roller
Item No. 12077801 WEDNESDAY
MIERCOLES
KEEP
REFRIGERATED
TUES-MARTES
U
WED-MIERCOLES
S U
S
Choose from a variety of
E
THURSDAY
E

MON-LUNES
B
HEAT & EAT Y B
Y
label adhesives in select colors. JUEVES

FRIDAY USE BY U
L
ACTUA
VIERNES S
E
SIZE
SATURDAY USE FIRST B
Y THURS-JUEVES SUN-DOMINGO
Monarch® 1152® Labels SABADO U
S
E
B
U
S
E
B
For use in Monarch® 1152® Labelers on pages 8-9. Y Y

ACTUA
SIZE
L
FRI-VIERNES SAT-SABADO
MONDAY MONDAY FRIDAY
U U
S S
E E
LUNES B
Y LUNES
B
Y VIERNES
Shown with labeler print 4 Day Rotation 7 Day Rotation

8 Call Free 1-877-774-6829 Monday-Friday, 9 AM–6 PM ET

 FreshMarx® Monarch® 1152®
FreshMarx® Monarch® 1152®
Food Ingredient Labeler
One Labeler–12 Food Ingredient Messages!
The 1152 Food Ingredient Labeler features the same benefits
as the 1152 Message Labeler–the biggest difference is the
bottom line of print. The Food Ingredient Labeler
has 12 different ingredients common to many kitchens.
Top line
• Up to 12 characters to use for identifying prep information
- Identify employee
- Date of preparation
- Time prepared
Bottom line
• 12 standard ingredients
- Library of additional ingredients available

Dial in your information, dial in your ingredient

Dial in
your Top Line Prints
information

Dial in
your
ingredient
PICKLES We can Customize your FreshMarx® 1152®
Bottom Line Prints 12 ingredients
Food Ingredient Labeler
Simply select any combination of 12 messages shown in
CHEESE MEATBALL our library below.
CHICKEN BREAST OLIVES If you need messages that are not currently in our library,
we can engrave those for you as well. Ask for details on
CHICKEN STRIPS ONIONS customization.
CHICKEN
TERIYAKI PICKLES BEEF LAMB CHEESE CAKE
CUCUMBERS STEAK BLACKBERRY LEAN CREAM CHEESE
BLUEBERRY PORK EGG CUSTARD
GREEN PEPPERS TOMATOES BUTTER CREAM POUND CAKE FRENCH
BUTTERMILK PREVIOUSLY FULLY
Monarch® 1152® Food Ingredient Labeler CAESAR FROZEN COOKED
Item No. M01152SWWB HEAT & SERV PUMPKIN GARLIC
Includes one ink roller and wrist strap. KEEP RANCH SEAFOOD
Ask for FROZEN RASPBERRY SEASONED
Additional Ink Roller details.
Item No. 12077801 KEEP RASPBERRY MICROWAVEABLE
REFRIGERATED VINAIGRETTE
Food Ingredient Labeler best suited for solid color labels.
Description FREEZX® REMOVX ® REMOVXTRA® DISSOLVX® DURAX® CHERRY STUFFED
Labels/Roll 1,000 1,000 1,000 1,000 833 CHICKEN SWEET TEA
Minimum Order 12,000 labels 12,000 labels 12,000 labels 12,000 labels 10,000 labels
CHOCOLATE TANGERINE
1 Ink Roller Per 6,000 labels 6,000 labels 6,000 labels 6,000 labels 5,000 labels
COCONUT UNSWEETENED
White 900914 811250 811350 811650
Fluorescent Red 900902 900903 CUSTARD USE BY
Yellow 900900 ONION USE FIRST
Fluorescent Green 900908 OVEN ROAST VANILLA
Prep Use By 819999D
Monday 811611-1*
PINEAPPLE VEAL
Tuesday 811621-1* STRAWBERRY WHIPPED CREME
Wednesday 811631-1* STRAWBERRY
Thursday 811641-1* RHUBARB
Friday 811651-1*
Saturday 811661-1*
Sunday 811671-1*

*Ink rollers sold separately, minimum 1 roll.

Shop online–24 hours a day www.FreshMarx.com 9

 FreshMarx® Monarch® 1156® & 1155®
FreshMarx® Monarch® 1156® One-Line
Labeler–large label, high visibility
The Monarch® 1156® prints 7 large character positions–including
months, days and time. Ideal for date coding incoming dry goods
that will be put into storage for later use.

Monarch® 1156® Message Labeler Item No. M0115604 L

ACTUA
Includes one ink roller and wrist strap. SIZE
Additional Ink Roller Item No. 12077801
Choose from several solid color labels or preprinted days of the week.

Description FREEZX® REMOVX ® DISSOLVX®

Labels / Roll 1,000 1,000 1,000
Minimum Order 16,000 labels 16,000 labels 16,000 labels
1 Ink Roller Per 8,000 labels 8,000 labels 8,000 labels
White 900980 811270 811370
Fluorescent Red 900982 900983
Yellow 900985
Fluorescent Green 900988
Monday 811182 811282
Tuesday 811183 811283
Wednesday 811184 811284
Thursday 811185 811285
Friday 811186 811286
Saturday 811187 811287
Sunday 811188 811288

FreshMarx® Monarch® 1155®

Two-Line Labeler–ideal for portion
control date coding
The Monarch® 1155® prints up to 12 character positions per
line. Use it to identify prep/pull information. Include month’s, day,
time–plus with additional character positions, the employees
preparing id number.

Monarch® 1155® Message Labeler Item No. M0115504

Includes one ink roller and wrist strap.
Additional Ink Roller Item No. 12077801
Choose from several solid color labels or preprinted days of the week.
Top & Bottom Line Prints
Description FREEZX® REMOVX ® DISSOLVX®
Labels/Roll 1,000 1,000 1,000
Minimum Order 16,000 labels 16,000 labels 16,000 labels
1 Ink Roller Per 8,000 labels 8,000 labels 8,000 labels
White 900980 811270 811370
Fluorescent Red 900982 900983
Yellow 900985
Fluorescent Green 900988
Monday 811172 811272
Tuesday 811173 811273
Wednesday 811174 811274
Thursday 811175 811275
Ask for details.
Friday 811176 811276
Saturday 811177 811277
Sunday 811178 811278
Prep/Pull 811279

Shop online–24 hours a day www.FreshMarx.com 11

FreshMarx® Monarch® 1131® Monarch® 1131® Labels

L
ACTUA
SIZE

FreshMarx® Monarch®
1131® One-Line Labeler–when BEST BEFORE

all you need is a date & time

The 1131 labeler/label combo is ideal for dating quick turn USE BY
around food that was prepared in advance.
Select from 2 formats–one with date and time or the second Details
format with numeric data only. The Monarch® 1131® prints up Call for
to 8 character positions.
Monarch® 1131® Label Kit
Ideal for date coding fast food prepared
in advance or managing received in dates
for simple FIFO inventory rotation.
USE BY
Monarch® 1131® Labeler
Item No. M0113104, M0113107
Includes one ink roller. Kit consists of one roll of each label
Additional Ink Roller and one ink roller. 2,500 labels per roll.
Black Item No. 11828001 FREEZX ® Item No. 811111
Red Item No. 11828006 REMOVX® Item No. 811211
Choose from several solid
color labels or preprinted Description FREEZX® REMOVX ® DISSOLVX®
days of the week labels. Labels/Roll 1,000 1,000 1,000
Minimum Order 20,000 labels 20,000 labels 20,000 labels
1 Ink Roller Per 20,000 labels 20,000 labels 20,000 labels
Model Model
Ask for details. White 000239 811200 811300
M0113104 M0113107
Fluorescent Red 000240
Yellow 900218
Fluorescent Green 000652
Monarch® 1131® Date
Monday 811104 811204 811304
prints in 8 positions prints in 8 positions Coding Starter Package Monday (bilingual) 811212
The label kIt plus one 1131® Tuesday 811105 811205 811305
Tuesday (bilingual) 811213
One-Line Labeler
Wednesday 811106 811206 811306
Item No. 810431KIT Wednesday (bilingual) 811214
Thursday 811107 811207 811307
Thursday (bilingual) 811215
Friday 811108 811208 811308
Friday (bilingual) 811216
prints in Saturday 811109 811209 811309
8 positions Saturday (bilingual) 811217
Sunday 811110 811210 811330
Sunday (bilingual) 811218
Received On 811113
Best Before 811103
Use By 000241 811202 811302

12 Call Free 1-877-774-6829 Monday-Friday, 9 AM–6 PM ET