Persuasive Letter is a letter written to persuade an organisation/s or individual/s towards

accepting the writer's (senders) issue, interest or perspective. It can be written to any type
of organisation i.e. school, bank, college, NGO, municipality etc. The individuals can be a
director, CEO, government official etc. The motive of the persuasion letter is to Get your
work done in layman terms.
The persuasion can be related to any matter, it can be:

A complaint

A sale

A petition

A request or any other matter which requires convincing

Taking that into note, persuasion letter is a broad term inclusive of Cover Letter, Complaint
Letter, Petition Letter, Request Letter, and Sales Letter. This is because in all of the above
mentioned there is moderate to maximum amount of persuasion on part of the sender.
Depending upon the region where you live a Complaint Letter or a Sales Letter may be an
interchangeable name for a Persuasive letter. Persuasion letter comes under formal letter
type and follows certain formats like Full Block Style, Semi-Block Style, Modified Block Style
and Modified Semi-Block Style. As mentioned earlier about the formal nature of letters of
persuasion, you can include certain informal elements depending upon the need. While a
persuasive letter may or may not be successful in its objective, it does raise awareness
about the matter addressed. And it can act as a source of inspiration for others when you
are addressing certain important social issues.
Request Letter is a letter which is written when you need certain information, permission,
favour, service or any other matter which requires a polite and humble request.
A requesting letter is written for various purposes, these purposes can be related to:

Meeting

Holiday

Banking purposes

Jobs

Certain examples of Request:

A fresh graduate needs to request a job interview

Aan employee wants to request a promotion

Aa student might need to request for information from a college or university

A request is often found in various other types of letters. An announcement letter is a

request letter when it requires your presence for a certain event.Invitation letters
and persuasive letters are also types of requests. A cover letter is also a type of request
as it is asking to be considered for a post or asking for information about a job. Similarly
a cancellation letter, maternity leave letter, friendly letter, love letter, petition
letter etc. have
requesting
tones.
Request letter can be formal or informal in writing. A formal request letter is written in a
formal writing style, complete with your full details, and the full details of the recipient. A time
comes when we all need to ask about something from someone and if we know how to do
that then we can easily accomplish what we intend to. Depending upon the objective or
motive request letters can be lengthy or short. But they are always specific and direct in their
approach. One of the importances of a request letter is that it reduces the pressure on the
recipient and saves the sender from embarrassment. The recipient gets enough time to
work out his answer and the sender can take a written No easily than a verbal one. In fact it
works both ways for both the recipient and the sender.

What is a Sales Letter?

A sales letter is a letter written to publicise and ultimately sell a product or a service to the
consumers. It is a type of business letter; meant for generating business. It also has the
bearing of an Announcement Letter. A sales letter is also referred as Letter of Sale,
Marketing Sales Letter and Business Sales Letter. It is also known as direct mail as it is
being directly sent to the client. A definition of sales letter provides additional and assisting
information in understanding the one mentioned.

Sales Letter Definition

Direct mail meant to generate sale of an item or service through tactful
writing meant to arouse and initiate a purchase.
The definition sums up all about sales letter. But how is it created? and what to write and

what not to write? In the Tips section we have offered almost all the essentials of a good
sales letter. It is also essential that we know a wee bit more about these letters.
To begin with, sales letter is a marketing strategy often employed by businesses that do not
have the budget to advertise their product / service through television or other means. They
are also used by certain organisations whose mode of operation is specifically through mail
order only. A certain number of companies use these to inform their loyal customers about
special offers and discounts. While most firms use ordinary mail to communicate, many use
electronic mail. A sales paper mail is different from electronic one both in presentation and
format. The latter one will be more graphical and the former one will be more textual. There
is, however no hard and fast rule and one can stick to a certain format which works best for
the business. But that format should always contain Four Essentials to make a sales letter
work.

Sales Letters That Work

AIDA is the most commonly used technique to write a sales letter that will always work.

A
Attention

D
Interest

Desire

A
Action

Attention First and foremost step is to attract attention towards your product or service.
An appropriate Headline does that to full effect. It is the initial and the first things that can
guarantee a sale, like they say First impression is the last impression.
Interest The second important incumbent of a sales letter is to generate interest. Once
the reader has got the attention, it is time to generate and hold their interest. Providing
relative information with a sustained flow generates enough interest.
Desire Desire, the third essential feature is initiated by providing real life and practical
examples. Showing the benefits through a simple language does create a desire.
Action The first three features are meant to lead to a final call for action. Sometimes, that
is not enough and you need persuasion to generate a successful sale. In this case, it also
becomes your (senders) call of action as you have to persuade a prospective customer into
an actual buyer.
A Complaint Letter is a type of letter written to address any type wrong doing, offence,
grievance, resentment arising out of a product, service etc. Complaint Letters are used to
raise your concerns about unfair things and seek a productive outcome. They are also used
to vent out your pent up emotions arising out of your suffering or bad experience. It is a
fundamental right and duty of a citizen to seek justice arising out of any injustice, which is

initiated by a Complaint. Complaint letters then, become your First Step towards your
Consumer Rights. They inspire other hassled consumers, influence the concerned
authorities towards taking proper action and make the defaulters more liable, responsible
and responsive. This is because unresponsive behaviour of the offender is liable to a
Punishable Court Proceeding or an Expensive Lawsuit.
Writing complaints letters is an essential responsibility of the victim whilst seeking positive
outcomes. Complaint Letter writing is not only a pre-warning for the offender but also a
chance for them to rectify their act in time. These letters are not just meant for defective
products, service they can also be written towards any injustice happening in the society,
like Smoking in Public, Misuse of Water by any Person or an Organisation and any
issue
happening
in
society
which
needs
to
be
addressed.
Anyone can complaint through letter if there is a legitimate reason. Anyone can write a
letter to the administration regarding the pollution, water supply, traffic problems,
shortage of electricity etc. You dont need to be a lawyers or an influential person. All you
need to do is to learn to write a complaint letter in an appropriate manner with all the
relevant information included. In the matter contained here, you will get all the tips to write a
complaint letter.

Types of Complaint Letters

Complaint letters are of different types and different reasons and depending upon that they
can be categorised accordingly.
Depending on the level of an organisation or an individual these can be:
1. Personal Complaint Letters - When a letter is written at a personal level by an
individual it is called as Personal Complaint Letter. These are written by consumers
to get refund, replace a product etc. These are also written for grievances regarding
a service or any issue affecting the individual or society at large.
2. Professional Complaint Letters - When a letter is written on behalf of an
organisation it is called known as Professional Complaint Letter. These letters have
the backing of an organisation and are mostly related to professional items and
services.
Adjustment Letter is response letter to customer complaint or claim. It is official in nature
and explains the relevancy of the complaint or claim and how it can be resolved.

Adjustment Letter Definition

A type of letter addressed in response to a customer's claim or complaint letter,

written by a representative of an organisation or a group

Because of the client-vendor relation, a letter of adjustment also acts as a legal document
demonstrating the details of the correspondence and the resolution or dissolution the
between the two parties. A letter of adjustment doesnt mean that your complaint or
claim will be accepted. It notifies the sender that their claim or complaint letter has been
received. It depends upon the validity of your claim that a letter of adjustment will contain
conformity
of
its
mistake
and
its
rectification.
Adjustment letters are meant to resolve a conflict that is why they are known as such.
Letters of adjustment are also referred as Claim Adjustment Letters, Complaint Response
Letters, Customer Complaint Reply, Letter of Complaint Response, Letter of response to
Complaint and similar other terms. A letter of adjustment deals with all sorts of claims and
complaints; defective product, poor service, goods not delivered, shipment arriving late,
salary not received and others.
Resignation Letter is a formal letter written by a person who wants to give up his job, title,
authority or position in an official setup. It is not necessary that one writes resignation
letter
only
when
he
is
offended
or
finds
a
new
job.
There are many other reasons for which an individual may seek a resignation, like:

Illness

Accident

Pregnancy

Commutation problem

Low salary

Company policy

End of contract

Certain personal issues

Unavoidable circumstances

It is customary and disciplinary to inform the concerned authority about the

resignation, so that they can make proper arrangements not only for your replacement but
also for calculating monetary benefits which may be due. For acquiring Reference Letter
Acknowledgement Letter, it is beneficial on the part of the employee to give a proper
Resignation
Letter
Notice.
Your resignation document is also necessary for maintaining the official records. The
reason for leaving is on a persons discretion; depending upon ones intention, one may
or may not provide the reason. Most formal resignation letters inform in advance about
their decision. The most appropriate duration of pre-information of resigning is Two
Weeks, which is why sometimes, such letters are also referred as Two Weeks Notice. A
resignation letter is known by various similar names like Resign Letter, Resigning Letter,
Resignation Letters and Resignation Letter Notice. Such letters can be sent through e-mail,
hand delivered, interoffice memo or via postal mail. Almost all resignation letters have a
common format or style and serve only the Intended Purpose unless it is a tact for office
politics.
Promotion letters accentuate the efficaciousness of internal communication when the
organizations deploy the news of promotion to the individual. The letter should not be based
on employees personality attributes rather outline the competitive edge the employee has
over the others at the workplace. This letter should be short and formal.

common business writing mistakes and how to avoid them

Quality is essential; quantity is preferable. So, with this in mind, is the content we are
producing actually any good? The sad truth is that many companies appear resigned to
wasting hundreds of thousands of pounds each year while their employees struggle for
hours to produce badly written, poorly structured documents. Worse still is that much of this
content doesn't ever get read. It is very easy to make a hash of business writing. Reports
and proposals are often written in a hurry, cobbled together at the last minute - with little
thought about the impression they will give or the impact they will make. Time pressures
and stress levels are not always avoidable however, and there is no real reason why people
should be able to write well. Writing is a skill that needs to be learnt like any other, but even
the most reluctant writers can improve their business documents by learning to avoid the
most common mistakes which are listed below: 1. Typos, poor punctuation and grammatical
errors Avoid careless mistakes at all costs. They say, 'This person can't write' or, 'This
person doesn't care enough to check what they've written'. And often they result in a client

questioning how much care you will take with their business. Read through everything.
Check and then recheck and then ask a colleague to check again. Sub editing is difficult
and another set of eyes often spots something that you haven't. 2. Management speak and
buzz words People are tired of reading about 'synergy' and 'high performance'. 'Cutting
edge' or 'innovative' products and services are two-a-penny these days, so these words are
a real turn off. Create jargon-free documents that are useful and speak directly to your
reader. Explain any acronyms and outline any terms. It is a myth that a reader feels
patronised by explanations - readers feel empowered by the reiteration of terms they may
already know. 3. Forgetting the reader Rather than just focusing on 'getting it written', spare
a thought for the poor reader first. What information do they want; in what form; with how
much detail? What is the main message to leave them with? Plan and structure your
document based on what the client needs. Only then should you begin to write it. 4. Long
words and elaborate phrases These are not a sign of intellect and your readers are far too
busy to spend time deciphering them. Who wants to translate complicated words and
phrases before they can start to understand the main message? Clear and concise content
gets a message across. Be blunt, keep your work simple and stick to the point. Intellectual
doesn't have to mean incomprehensible. 5. Complex sentences People do not give
business documents their undivided attention. Chances are they will have other things on
their mind, so help them out by avoiding long complicated sentences that they have to keep
re-reading. Write clear and straight forward sentences and avoid unnecessary punctuation,
which may trip the reader up. 6. Poor planning It doesn't matter how tight the deadlines are,
time spent planning is never wasted. The temptation to start writing immediately may be
strong, but the result is often lengthy and muddled content that may quickly be discarded.
Decide what information is essential, what information is desirable and what information is
not necessary. Then prioritise your work in that order. 7. Failing to make an impression A
strong introduction will grab the reader's attention; a good conclusion will leave a lasting
impact. Many people start their document in the middle, promising themselves that they will
write the introduction later. Even more absurdly, conclusions are often left out completely.
The introduction and the conclusion are the most crucial parts of any document: don't ignore
them. 8. Too much text White space is good; it makes a document appear easier to read.
Ideally a document should be 50 per cent text and 50 per cent images or white space. Too
much text, a bad choice of fonts and font size as well as insufficient line spacing can prevent
a reader from reading content. Like the content, the font and overall look of a document
should make it as easy-to-read as possible. San serif fonts such as Arial, for example, make
larger bodies of text easier to read. 9. Abbreviations Certain abbreviations and acronyms
may be acceptable and common knowledge within an organisation, but don't take it for
granted that anyone outside the organisation will understand them. Many writers worry
about patronising their clients. Clarity and explanation is not patronising - it is both
empowering and makes a document easier and more enjoyable to read. 10. Being vague

Quantify statements wherever possible. Don't make claims like, 'It is widely understood
that...' Say who understands it. Specify how much money a company has made. Vague
statements
lack
impact
and
are
open
to
misinterpretation.