Professional Documents
Culture Documents
CREATIVITY
&
CONCEPT
CREATION
A creative activity is is a
mental process involving the generation of
new ideas or concepts
IDEATION IS
MENTAL SIMULATION
WHAT IS AN IDEA?
An idea is nothing more nor less
than a new combination of old
elements
- James Webb Young
ANALOGIES
NOW 15 MPH!
THE PROCESS...
PREPARATION
INCUBATION
INSPIRATION
hopefully...
INCUBATION
and then
INSPIRATION
HOW TO
CONDITION YOURSELF FOR CREATIVITY
BE
CURIOUS
OPENMINDED
PLAYFUL
COURAGEOUS - CHALLENGE THE STATUS QUO
CRITICAL - NO INNOVATION WITHOUT CRITICAL THINKING
OPTIMISTIC - BELIEVE YOU CAN CREATE AMAZING IDEAS
CONDITIONING ACTIONS:
PHYSICAL ACTIVITY
THE MIND CONTROLS THE BODY AND THE BODY CONTROLS THE MIND
CHANGE CONTEXT
OR CLASSROOM...
INFORMATION (OVERLOAD)
FEED YOUR HEAD
SLEEP
IDEA INCUBATION
Concept creation
BRAINSTORM TECHNIQUES
USER BRAINSTORM
what if the hair dryer (or something) were only
for cab drivers, or kids, or germans, or refugees,
or millionaires, or handicapped, or rastafarians,
or...
OPPOSITE BRAINSTORM
Ex:
A car should be lethal in a 10 km/h crash, have
no seats, use a lot of gas, be repulsive, have 7
wheels...
TECHNOLOGY BRAINSTORM
Different technologies applied on your project
(RFID, WiFi, laser, nano tech, sensors, internet,
thin film, photovoltaics, extrusion...)
Ex:
How to use nano technology in kindergartens..?
Project team
VISUALIZE IDEAS
Sketching, sketching,
sketching...
...just do it!
Scenarios
AND NOW...
QUESTIONS?