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CourseTitle:StrategicManagement
Semester:llI
Credit:3
Duration:30 Hours
Course Overview:
Strategic management is an integrative course that challenges students to study and experience multi functional
problems that confront top management. The course will allow students to bring together all of their learned
functional skills (i.e., accounting, finance, marketing, etc.) and use them to study organizational problems within
the context of real-world business.
CourseObjectives
On having completed the course, the learner should be able to:
Understand the relationship between strategic management and business and corporate objectives and
strategies.
Analyze business cases using the strategic management model to apply the theoretical concepts to real
business situations.
Learnhowtomakebusinessdecisionsbasedonstrategicmanagementanalysis.
CourseContents
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Topic Covered
1-2
Compulsory Reading
Strategic Focus: Effective Vision &
Mission Statements, Page 20
4-5
Business-Level Strategy
8-9
Competitive Rivalry and Dynamics Industry Analysis 5 Strategic Focus- Big, but a bazaar
forces Model
all the same,
Outcomes of Environment and industry analysis
Page 115
10
Corporate-Level Strategy
11
LBOs;
Strategic Focus: Increasing Use of
Acquisition Strategies
Page 160
12
Global Strategy
13-14
15-16
17-18
Strategic Focus:
Capabilities, Chapter 3
Core Competency Page 66
Chapter 4
Case: Bajaj Auto Page 80