Task 6- Part 2 Kurtis Read

ID: 2146

There are several wellknown actors featured in

the image each with their
names listed above consisting of both British
and American
nationalities - drawing in
larger audiences.
However, there are others
that are not mentioned,
one of which being both
the main character and
only teenager. The fact
that he is not an adult like
the rest implies that he
does not have a
friendship group his age.
All characters are

Particularly, like the previous poster this genre is a spy themed thriller, yet with comedic attributes. This
can be influenced by areas as simple as the pug within the image.
Other than the female, the
casting appears mainly
consists of men. This could
be because of the dated
now modernly categorised
as- sexist saying dont trust
a woman to do a mans job
used years ago - to fit with
the traditional route which
The majority of characters
are dressed in smart attire
and possess weaponry of
some variety (adding to the
suggested genre) yet the
main character and Samuel L
Jackson are dressed very
sluggishly - like typical
chavs - indicating the idea of
comedy but also adding to
the stereotype that
teenagers are rough

Above the title reads

from the director of x
men first class
suggesting that
Kingsman will have
similar action sequences
and themes. This also
targets followers of x
men. The unique selling
point of the film is that it
combines hierarchy and
social class, British and
American, thriller and
comedy. This allows
several target audiences
The target audience is,
young adult males of a
British heritage. However
the fact that American
actors are involved
means that audiences
such as older audiences
and women and African
Americans may be
inclined to enjoy it also.
Things such as weapons,
explosions and aircraft
make the poster appeal
to audience with various
different interests.

The colour pallet consists

mainly of golds and blacks.
The background also
includes scenes from the film
such as the tower bridge
implying it is based in Britain
and images specifically
captured for the poster itself.
There is a montage of
images in the background to

The title of the film suggests mainly of a conventional thriller and

implies that the storyline is about a prestigious society of affluent law
abiders. It also indicates the idea of the spy aspect as it features the
secret service immediately recognised by the public. A selection of the
title is boldly lettered suggesting that it isnt completely posh linking
to the phrase nobody (or in this case, not everything) is perfect.

Although Michael Caine

himself has not portrayed a
member of British
intelligence, he has often
played a villainous character
nonetheless. Also he always
gives the impression of
sophistication such as a
gentleman- which he then
exaggerates through his
roles. This associates him
with the spy thriller genre as
he fits the description of a
stereotypical agent (clothing,

Task 6- Part 1 Kurtis Read

ID: 2146

His arms act as leading lines to attract viewers eyes to the gun. On the other arm his watch is discreetly
showing, perhaps signifying that time is of essence or is running out.
The institutional
information at the bottom
of the poster shows the
date of release in a border
text. In a finer text it also
gives information such as
cast and production crew. It
also raises awareness of its
storyline relating to the
works of creator Ian

The background is a gun

barrel, connoting that it is
an action thriller; it is also
commonly associated with
the Bond series. The gun is
small this causes the
viewer to think small but
mighty leading to the
thought of readiness to

The font Skyfall is worn

and in white. The design of
the film title is capitalized.
The lines of the letters are
very straight, there is no
curvature. Underneath this
title there is the 007 logo
incorporated giving it a
greater impact on the
viewer as it raises the
audiences recognition. This
relates to the significance
of the manor later
introduced within the film
that is in ruins after action.
White symbolises light and

The image focuses on

wrinkles, this can mean
that despite efforts nature
will take its toll and also
that age ensures efficiency
a stereotype. The colour of
his eyes are saturated to
The target audience
appears to be directed at
the adventurous people
through the connotations
action adventure, yet its
attention to detail and
inference of violence
suggests a necessity for
maturity and a strong

The main colour pallet is

black and white, allowing a
sense of sustained
originality and a classy
impression. This makes it
clear that the film is not a
comedy. The lighting shows
bond half in darkness and
half in light showing the
struggle between good and
evil. His posture is uptight
and on guard. We can see
The font is gold, this colour
can symbolise the value of
the secret agent. The text
is positioned below in
bright lettering for
prominence when looking.

The fact that Craig has

featured in various sequels
this attracts fans if they are
fond of bond

The union jack is the object

in colour apart from the
hero. This suggests the
loyalty and importance
elaborated in a previous
point. The flag stands out
against the colourless city
landscape of London.

The main image is that of James Bond positioned in the centre of the
poster. This indicates that the movie is about him. The central framing
shows that he is the protagonist. The poster is primarily visual which
supports this.

Hes wearing a navy blue

suit. Blue being a
masculine colour, dark blue
is associated with depth
loyalty expertise and
stability. Loyalty is
referenced to how James
bond server his queen and
country the suit shows