Artistry Product Manual

ARTISTRY
SKINCARE GUIDE
20152016
TABLE OF CONTENTS
4 Artistry Timeline
6 The Artistry Brand
8 Artistry Experts
10 Artistry Skincare Collections
12 Skincare Life Stages
19 Artistry Skincare Recommender
20 Artistry 4-Step Regimen
21 How to Apply Cleanser, Toner, and
Treatment Products
22 How to Apply an Eye Cream
23 How to Apply a Face Cream or Lotion
24 Artistry Selling System
DISCOVERY
We search the globe to

discover natures precious and
beneficial ingredients. All to
give your skin the
ultimate care it deserves.
28 Artistry Selling Methods Individual,

Drop & Shop, Small Group, Large Group
30 Artistry Customer Profile
31 Create a Personal Product Testimonial
34 Artistry Door-Openers
38 Artistry Hydrating Skincare
52 Artistry Luxury Skincare
58 Artistry Professional Treatments
68 Artistry Brightening Skincare
80 Artistry Anti-Aging Skincare
96 Artistry Basic Skincare
104 Artistry Men Skincare
IMAGINATION
Imagining the future of beauty,

the Artistry brand has access
to a global network of over
900 scientists, engineers,
and trend seekers to exchange
groundbreaking ideas to
forecast whats next in beauty.
112 Artistry Resources

114 Learning Center Training
118 In the News
119 Artistry Social Media
120 Inside Hydration Skincare Trend
122 Synergies Between the Artistry
and Nutrilite Brands
124 Skin Structure
126 Glossary of Terms
INVENTION
Our invention of tomorrows

technologies today always puts
performance first,
moving us ahead with
the most scientifically
advanced beauty solutions.
ARTISTRY
SKINCARE GUIDE
THANKS TO YOU, FORWARD BEAUTY IS BECOMING

A REALITY FOR WOMEN AROUND THE WORLD
The Artistry brand is a cornerstone of your Amway independent
business. With your unwavering commitment to Forward Beauty and
personalized customer service, you hold the power to help every woman
realize her most beautiful self.
The Artistry Skincare Guide is designed to help you move your beauty
business forward. This comprehensive guide has all the information
you need to confidently share and sell Artistry skincare. It enables you
to build credibility for your beauty business, better connect with
customers, and best sell Artistry products by sharing their premier
features and benefits.
Inside these pages, youll discover the Artistry Ideal Radiance
Collection. With breakthrough technology and seven targeted formulas,
this exclusive skincare regimen reveals more even-toned skin that
radiates youth what an exciting enhancement to your Artistry
product portfolio!
Youll also see more of actress Teresa Palmer, the global face of the
Artistry brand. Not only beautiful but also accomplished and confident,
Teresa exudes Forward Beauty. Selecting her as our single, consistent,
recognizable face enhances prestige and credibility, further elevating the
Artistry brand with women around the world.
This guide empowers you to become a beauty expert for your
customers. With your guidance, they will take their skincare and
cosmetic regimens to new heights to reveal their most youthful, radiant
beauty. And it all begins with you.
Prestige beauty deserves premium service.

Enhance your beauty business with insider product tips, expert beauty advice,
and business support from a specially trained beauty expert. Its a new level of
support for your beauty business. Because youre in business for yourself,
not by yourself.
Call Amway Customer Service at 800-253-6500 in the U.S. or
800-265-5470 in Canada. Hours are MondayFriday, 8 a.m. to midnight, and
Saturday, 8:30 a.m. to 5 p.m. ET.
For more information in the U.S., visit Amway.com; in Canada, visit Amway.ca.
TIMELINE
BEAUTY THROUGH THE YEARS

1950s
1960s
1970s
1980s
Edith Rehnborg, wife

of Nutrilite founder
Carl Rehnborg,
introduces her own line
of cosmetics.
Amway acquires
Edith Rehnborg
Cosmetics, adapting
it and renaming it
the Artistry brand.
Nutrilite distributors
Artistry products continue
and Amway Corporation
to be manufactured at
co-founders Rich DeVos
Nutrilite in California.
and Jay Van Andel
Research and
purchase Nutrilite.
development activities
Artistry skincare and
move to Ada, Michigan.
cosmetics enter the
A modern, state-of-the-art
international market in
cosmetics plant opens in
Australia, Hong Kong,
Ada, facilitating expert
Malaysia, France, the
quality control and
Netherlands, the
exacting standards in
United Kingdom,
manufacturing processes.
and West Germany.
HOW TO TALK ABOUT

the Artistry timeline
The heritage of the Artistry brand started in the 1950s with an

entrepreneurial husband-and-wife team who went beyond boundaries
to bring together science, nutrition, and art to inspire revolutionary
beauty breakthroughs. Today, the Artistry brand is still leading the
way with the most scientifically advanced beauty solutions.
ARTISTRY
SKINCARE GUIDE
2010s
2000s
Cosmetics facility in
Ada expanded to
accommodate
increasing sales of
Artistry products.
The Artistry brand

expands into Norway,
Sweden, Finland,
Denmark, Croatia,
South Africa, India,
Singapore, Venezuela,
Russia, Ukraine,
and Haiti.
The Artistry brand

expands its worldwide
market to include
Indonesia, Portugal,
Poland, Argentina,
Czech Republic,
Slovakia, and Uruguay.
The Artistry brand is
among the worlds
top five, largest-selling,
premium skincare
brands, based on a
Euromonitor International
Limited study of global
retail sales.
The Artistry brand

establishes the
Scientific Advisory
Board and directly
supports advanced
collaborative research
at New York University.
The Artistry Creme LuXury

Collection, with exclusive
youth-renewing CellEffect
Technology, is introduced.
Creme LuXury and Creme
LuXury Eye help skin act up to
15 years younger.
ARTISTRY BRAND
1990s
The Artistry Intensive

Skincare Collection is
introduced. These anti-aging
skincare innovations are
powerful enough to deliver
targeted, professional-level,*
anti-aging benefits at home.
The Artistry Youth Xtend
Collection is introduced to
address the first signs of aging,
like fine lines and wrinkles.
The Artistry Ideal Radiance
Collection is introduced. This
complete skincare regimen
reveals three dimensions of
radiance: more even tone,
translucency (inner glow), and
luminosity (outer glow).
*Results not equal to surgical/cosmetic procedures.
TOP 5
GLOBAL LEADER IN PREMIUM BEAUTY

The Artistry brand is among the worlds top five, largest-selling,
premium skincare brands and the worlds top 10, largest-selling,
premium cosmetics brands.*
> PREMIUM
The Artistry brand is a leading
direct-selling skincare and cosmetics
brand holding recognition in the
premium beauty category.
> SATISFACTION GUARANTEED

180-day, 100% Customer
Satisfaction Guarantee. If you do
not absolutely love your Artistry
products, well refund your money.
> CLINICALLY TESTED

All Artistry products are clinically
tested and guaranteed to perform.
> PERFORMANCE
More than 50 years of experience
and over $1.4 billion in global sales
annually.
> DISTINGUISHED BY QUALITY

Artistry skincare exceeds quality
standards and contains only the
best ingredients.
> INNOVATION
Over 250 patents and
patents pending in the
skincare field.
*Source: Euromonitor International Limited; www.euromonitor.com/amway-claims.
> WORLDWIDE MARKET

Sold in over 50 countries and
territories worldwide exclusively
by Amway Independent
Business Owners.
> SCIENTIFIC ADVISORY BOARD
International skin research experts
work with Artistry scientists to
conquer visible signs of aging.
ARTISTRY
SKINCARE GUIDE
PREMIUM STATUS
PREMIUM CUES THAT REINFORCE ARTISTRY AS A
PREMIUM BRAND TO YOUR CUSTOMERS
U.S. consumers look for specific premium cues. These premium attributes help them
distinguish between premium brands and mass brands when choosing skincare. Here is how
you can help reinforce premium brand, product, and service cues in your business:
BRAND CUES
Reliable, Guaranteed
Exclusivity Endorsed by
Trusted Sources
ARTISTRY BRAND
PRODUCT CUES
Natural and Safe
Prestige Products
Innovative Ingredients
Third-Party Clinical Testing
SERVICE CUES
Artistry Skincare
Recommender
Availability of Samples
Customized Service
THE ARTISTRY BRAND ICON

The icon is a fluid and dynamic
symbol to represent the graceful
nature of the brand and the
Artistry woman.
MEET THE EXPERTS

ARTISTRY SCIENTIFIC ADVISORY BOARD
The Artistry Scientific Advisory Board is composed of leading international experts in
skin-health research who actively consult with Artistry scientists to ensure that the technologies
of future products are on the leading edge of skin health.
Diane Thiboutot, M.D.
Professor and Vice Chair of

Dermatology Research
Patricia Ogilvie, M.D.
Skin Concept Institute for

Dermatocosmetics; Private
Clinic for Dermatology and
Laser Medicine
Gary J. Fisher, Ph.D.
Soyun Cho, M.D., Ph.D.
John Pawelek, Ph.D.
Wei Lai, M.D., Ph.D.
Photobiology and Aging Skin Research

Laboratory, Co-Director of Laser and
Cosmetic Dermatology Research,
and the Harry Helfmann Professor
of Molecular Dermatology in the
Department of Dermatology at the
University of Michigan Medical School
Laboratory Associate/Research Faculty,

Department of Dermatology and the
Yale Cancer Center, Yale University
School of Medicine
Department of Dermatology,
Seoul National University
Professor and Chairman of the

Department of Dermatology,
3rd Affiliated Hospital
Kenneth Kornman, D.D.S., Ph.D.

Chief Executive Officer, President,
and Chief Scientific Officer,
Interleukin Genetics
HOW TO TALK ABOUT
the Artistry Scientific Advisory Board

The Artistry Scientific Advisory Board consults on
technologies for the Artistry brand to ensure that the brand
continues to push beauty forward.
8
ARTISTRY
SKINCARE GUIDE
MICHELLE DALLAIRD,
ARTISTRY MASTER SKIN
HEALTH EDUCATOR
A successful entrepreneur, Michelle DAllaird
owns and operates the Aesthetic Science
Institute in New York. CIDESCO, an
internationally acclaimed beauty training
association, has ranked Michelle a Diplomat,
the most advanced certification in the
field of aesthetics. Michelle shares this
honor with only 350 others in the U.S.
YOU AS THE EXPERT

You have an opportunity to create the Artistry
brand difference by offering personalized
service unmatched by any beauty counter in
the world.
I will
ARTISTRY BRAND
I will embody Artistry

Forward Beauty.
I will create unmatched

personalized service.
I will form a trusting relationship

Michelles areas of expertise include:
Aging skin and hyperpigmentation
Skin physiology and disorders
Medical aesthetics training and education
with my customers.
I will celebrate each and every

woman as her own work of art.
Curriculum development
WATCH. LEARN. SELL.

Michelle is featured in many Artistry
educational videos that can help you
become an expert on Artistry products,
so you can confidently share them with
your customers.
SKINCARE COLLECTIONS
With six scientifically advanced, targeted skincare collections, the Artistry brand meets
your customers individual skincare needs. Refer to the skincare chart on Amway.com.
Hydration $$
Artistry Hydra-V Collection

Balanced hydration is the key to beautiful skin of all types.
Refresh: Pure Norwegian fjord water is encapsulated in our
Artistry Hydra-V Liposome to release hydration deep into skin.
Replenish: As part of our Hydra Complex, nutrient-rich Himalayan
pink rock minerals help deliver and retain water.
Revitalize: Hawaiian acai berries, combined with our Moisturizing
Liposome, deliver lasting hydration for up to 24 hours.*
*When used with Nourishing Gel Cream.
Anti-Aging $$$
Artistry Youth Xtend Collection

Anti-aging skincare that targets early visible aging like fine
lines and wrinkles.
Protect: African baobab fruit extract from the tree of life helps to
protect with soothing conditioners to help restore radiance and clarity,
along with acerola cherry sourced from our own certified organic
Nutrilite farms.
Repair: Micro-X6 Peptide helps repair the appearance of past damage.
Artistry scientists discovered this mighty mini peptide, which consists
of six amino acids, that helps smooth and diminish the look of fine lines
and wrinkles.
Revitalize: LifeSirt Mediterranean botanical extract nourishes skin cells,
so skin looks younger and more radiant.
Brightening $$$
Artistry Ideal Radiance

Brightening skincare that targets early visible aging like uneven
skin tone and hyperpigmentation.
Protect: Multiflora Blend includes skin-perfecting flower extracts to
dramatically brighten skin.
Correct: 100% pure pearl protein evens skin tone to treat visible dark
spots and discolorations.
Prevent: 3D Brightening enhances ingredient delivery and targets the
deepest surface level. It helps prevent visible discoloration by soothing
irritation and preventing dehydration.
(UV Protect SPF 50+ not available in Canada)
10
Professional Treatments $$$$
ARTISTRY
SKINCARE GUIDE
Artistry Intensive Skincare Collection

Targeted treatments that help repair and prevent visible aging.
14-Night Restore Program: Deep Night Action 7 Complex provides
seven levels of youth-renewing restoration. Ultrasomes deliver an
enzyme to help skin recover from environmental stressors and protect
from future damage.
Anti-Wrinkle Firming Serum: Next-generation retinol, peptides, and
vitamin C combine to deliver optimal benefits. Targeting Complex directs
retinol to where it is needed on the skin.
Renewing Peel: Self-neutralizing mucor miehei mushroom extract
works with skins pH to detect and dissolve dead surface skin cells while
protecting healthy skin.
Advanced Skin Refinisher: Advanced formula instantly reduces the
appearance of pore size and delivers a smoother, softer, and all-around
more gorgeous finish.
Luxury $$$$$
Artistry Creme LuXury Collection

Ultimate skincare that targets all visible aging.
ARTISTRY SKINCARE
Protect: Nutrilite spinach extract helps boost skins natural ability to

repair past damage and protect against future damage.
Repair: CellEffect Technology helps repair visible damage and
re-energize the skin, for a more youthful, radiant appearance and skin
that can act up to 15 years younger.
Energize: L-carnosine, a super antioxidant that occurs naturally in the
skin, creates an environment where skin is energized.
Replenish: Cardiolipin is a precious lipid so rare that its worth more than
its weight in gold. An industry first, it helps encourage skin renewal.
Men $$$
Artistry Men Collection

A complete line of skincare specifically formulated for men.
Exclusive DermaSync complex targets oil control and hydration.
Clean: Moisturizing Jojoba and Mannan beads release moisturizing
benefits onto the skin as they dissolve and help cleanse pores.
Shave & Tone: Coconut oil and shea butter soften the beard for a smooth,
close shave. Aloe, horse chestnut, and tocopherol reduce irritation.
Repair: Micro-X6 Peptides penetrate skin to deliver nourishing benefits.
Patented oat extract is a natural exfoliator for smoother-looking skin.
Protect: Carrageen, sea salt, jojoba seed oil, shea butter, and vitamin E
help fight drying, help protect, and help retain skins natural moisture.
HOW TO TALK ABOUT
choosing the best products for you

Artistry skincare works synergistically, giving you the freedom to explore more than one collection as
you create your optimal regimen. Simply choose a base system to meet your primary concern, then layer in
treatment products and indulge in luxurious upgrades. Its easy as 1-2-3 see pages 3637.
11
SKINCARE LIFE STAGES

WHAT CAUSES SKIN AGING?
Skin aging is influenced by several factors, including genetics, environmental exposure,
hormonal changes, and metabolic processes. In humans, structural and functional changes
attributable to aging are more visibly evident in the skin than in any other organ.
INTRINSIC FACTORS
EXTRINSIC FACTORS
LIFESTYLE CHOICES
Intrinsic aging, or your

natural aging process, begins
appearing in your mid-20s.
Extrinsic (external) factors work

together to prematurely age
your skin, including:
Personal daily choices

affect skin, including:
Sun exposure
Smoking or excessive
alcohol
Fine lines and wrinkles
Facial expressions
Diet, food, or lifestyle
Thin and transparent skin
Gravity
Lack of exercise
Loss of underlying fat
Sleeping positions
Bones shrink away from

the skin due to bone loss,
which causes sagging skin
Smoking
Exposure to cold
weather
Signs include:
Stress
Lack of sleep
Dry skin that may itch
PRODUCT DEVELOPMENT
More than 16,000 people across the globe have participated in exclusive Artistry F.A.C.E.S.
(Facial Analysis Computer Evaluation System) research. Artistry scientists studied the
results and gained deep understanding of the Seven Deadly Skin Enemies (see below) and
how they damage and age skin. Artistry scientists translate this data into clinically proven
formulas. For a personalized skin assessment, visit Amway.com/MyArtistryProducts or, in
Canada, Amway.ca/MyArtistryProducts.
SEVEN DEADLY SKIN ENEMIES

Merely living our lives exposes us to seven factors that can damage skin at the cellular level:
UV Exposure
12
12
Climate
Changes
Lifestyle
Habits
Internal
Factors
Nutrition
Chronological
Aging
Improper
Skincare
Regimen
ARTISTRY
SKINCARE GUIDE
ARTISTRY SKIN AGE TEST

Take this Skin Age test to help you assess the true age of your
skin and how well it has been cared for over the years.
YOUR AGE
__________
Start by writing down your age.

Subtract two years if you wear an SPF daily to protect your
skin from sun damage.
Add 17 years if you use tanning beds or booths.
Add eight years if you spend more than eight hours
a week outdoors during the day.
-2__________
+17__________
+8__________
-2__________
Subtract five years if you use anti-aging treatment products.
-5__________
Subtract four years if you use a mega daily multivitamin.
-4__________
Subtract three years if youre taking a one-a-day vitamin.
-3__________
Subtract one year if youre taking extra antioxidant

supplements like vitamin C or E.
-1__________
Add three years if you experience high stress.
+3__________
Subtract three years if youre getting seven to

eight hours of sleep a night.
-3__________
Subtract two years if you exercise a minimum of

60 minutes a week.
-2__________
Add two years if you live in a metropolitan area.
+2__________
Add three years if you drink four or more alcoholic

beverages per week.
+3__________
Add eight years if you smoke.
+8__________
Add seven years if youre regularly exposed to

secondhand smoke.
+7__________
Subtract two years if you drink eight or more

glasses of water each day.
ARTISTRY SKINCARE
Subtract two years if you follow a daily skincare routine with

products like a cleanser, toner, treatment, and moisturizer.
-2__________
YOUR SKIN AGE __________
Improve your Skin Age. With Artistry anti-aging skincare, you can dramatically
improve the visible age of your skin!
13

YOU MAY BE SURPRISED TO DISCOVER
The signs of aging youre experiencing now actually started years ago.
Visible Aging Effect Category
Rough, Dull, & Flaky Skin
Legend
Age Spots
Damage
Begins
Uneven Skin Tone
Consumer
Notices
Eye Area Fine Lines

Fine Lines
Eye Puffiness & Dark Circles
Dullness
Melasma/Brown Patches
Loss of Elasticity
Yellow Skin Tone
10s
20s
30s
40s
50s
60s
Age Group in Years

Prolonged exposure to UV rays results in freckles, dark spots, and aging.
SPF stands for Sun Protection Factor. It indicates a level of protection against Ultraviolet
B (UVB) radiation. The number following SPF is a measurement of how much longer one
can stay under the sun before getting a visible sunburn when compared with the time to
burn unprotected skin.
PA is a Japanese designation for protection against Ultraviolet A (UVA) radiation.
Similar to SPF designation, the number of + signs following PA indicates the extended
sunlight-exposure time when compared with unprotected skin.
All skin types need adequate water content to maintain healthy-looking skin.
Dehydration is a lack of water in the skins outermost layers. Its not the same as dry skin,
although they both cause skin to look and feel the same way: tight, taut, uncomfortable,
itchy, easily irritated, dull, lackluster, rough, possibly flaky, and even red.
Dry skin is a skin type that lacks sufficient oils. Dehydrated skin is a skin condition caused
by a lack of sufficient water. Dehydrated skin can lead to dry skin. All skin types can
benefit from extra hydration, even oily skin.
14
14
70s
ARTISTRY
SKINCARE GUIDE
THE RIGHT PRODUCTS FOR YOUR LIFE STAGES

With simple and sensible health and skincare strategies, you can look great at any age!
The number of candles on your birthday cake does not have to reflect the age of
your skin. Heres a decade-by-decade guide to help you choose the right products
for today and tomorrow.
YOUR 20s
YOUR 20s HERO PRODUCT

Artistry Hydra-V
Vital Skin Serum Concentrate
Vitamins and minerals in the exclusive Hydra
Complex boost skins hydration by 184%,
leaving skin feeling fresh and silky with a
beautiful glow.
Lightweight blue beads burst to release
a fresh mix of vitamins A, C, and E.
Strongest way to refresh, replenish,
and revitalize skin.
Continuous, lasting hydration for up
to 24 hours.*
Review your regimen. If youre still using

the oil- and acne-control products you favored
as a teenager, take a fresh look at your skin.
By this time, sebum production begins to
slow in many young adults. Its possible the
formulas that served you well at 16 may be
too drying for your complexion today.
ARTISTRY SKINCARE
Looking good! In your 20s, your

skin cells regenerate at top speed,
leading to a complexion thats
generally smooth and radiant.
Plus, proteins that give skin its
resiliency are firm and plentiful.
Hydration is your primary job when
it comes to skincare, because you
want to maintain this youthful glow
for as long as possible.
TIPS
Moisturize. If you havent yet found a

good moisturizer, nows the time. The right
formula will keep your skin smooth and
supple. If you are challenged by excessive oil or
acne as many young adults are look for an
oil-free formula.
Other must-have products:
Artistry HydraV Refreshing Gel (11-7647)
Artistry HydraV Nourishing
Gel Cream (11-7648)
Artistry HydraV Replenishing
Moisture Cream (11-7646)
Artistry HydraV Refreshing
Eye Gel Cream (11-7649)
Illuminating Essence (11-6409)
11-7650
*When used with Vital Skin Serum Concentrate and
Nourishing Gel Cream.
15
YOUR 30s
The times are changing, and
your skin is no exception.
Aging, the stress of a career,
and pregnancy can lead to
some significant changes in your
complexion, including uneven
skin tone and fine lines around
your eyes and mouth.

Artistry Intensive Skincare Renewing Peel
In just eight minutes, skin is smoother
and softer, and radiance is restored.
Targeted resurfacing treatment provides
immediate improvement in the look and
feel of skin texture, improved clarity,
and reduction in the appearance of sun
spots and fine lines.
10-7998
TIPS
Exfoliate. The 30s is the decade when cell
turnover begins to slow, leading to dullness and
uneven skin tone. To counter this slowdown,
upgrade your skincare regimen with regular
exfoliation.
Notice the first signs of aging:
Crows-feet. Most women begin to notice
fine lines and crows-feet when they turn
30.
Dullness and fine lines. In your 30s,
estrogen levels begin to drop. Couple that
with past sun exposure and you get drier,
duller skin. Around age 35, fine lines
usually begin to appear on the foreheads
thin skin.
Sun spots. Freckles that used to fade
in winter turn into more permanent
sun spots.
Artistry Youth Xtend
Enriching Eye Cream (11-3810)
Serum Concentrate (11-3809)
Artistry Youth Xtend Enriching Cream
(11-3808)
Illuminating Essence (11-6409)
Artistry Ideal Radiance Moisturizer
(11-6410)
Moisture Cream (11-6411)
16
16
Artistry Intensive Skincare

Advanced Skin Refinisher (11-5408)
ARTISTRY
SKINCARE GUIDE
YOUR 40s
Accelerate your skincare. Look for

cleansers and toners with more moisturizing
capabilities like rich creams that soothe
and protect. Increase the frequency of your
exfoliation treatments to compensate for
slower cell renewal.
Zero in. The skin around your eyes is
thinner, so lines will be more evident here.
Target this area with special formulas
created specifically for your needs, from
discoloration to puffiness to fine lines.
ARTISTRY SKINCARE
Deeper wrinkles and less

elasticity and firmness are the
most common conditions of
skin in this decade. Theyre
caused by two main things
years of UV exposure and a
declining amount of estrogen.
Together, these factors erode
the skins underlying support
structure and inhibit its ability
to retain moisture.
TIPS
Adjust your makeup. As time goes on,

less is more. If youre in a makeup rut, take
time to reassess your colors and formulas.

Artistry Youth Xtend Serum Concentrate
92% of women experienced a clinical
reduction in visible fine lines in only
12 weeks of using Artistry Youth Xtend
Serum Concentrate.
Light formula suitable for all skin types is
formulated with the highest concentration
of all key ingredients.

(11-3808)
14-Night Restore Program (11-6396)
Artistry Creme LuXury Eye (10-9698)
UV Protect SPF 50+ (11-7809)
Not available in Canada.
11-3809
17
YOUR 50s
AND BEYOND
With todays healthy lifestyles and longer life
expectancies, youre just getting started at
50! As far as your skin is concerned, you can
expect several changes. At this stage of your
life, underlying cells begin to flatten, causing
skin to become thinner.
TIPS
Lighten up. Often dark spots become
prominent as a result of the hormonal shifts
of menopause and/or sun damage. Regular
treatments with brightening products will
diminish these areas and help produce
clear, even skin.
Sleep on it. Nighttime is the right time for
products that combat wrinkles and loss of
tone and moisture. As you sleep, your skin
works diligently to renew itself. A good night
cream supports skins after-dark efforts. So
after cleansing, toning, and treating your
skin each evening, apply a rich formula
designed for your specific needs.
YOUR 50s AND BEYOND HERO

PRODUCT

Spot Corrector (11-6413)
Artistry Creme LuXury

Anti-Wrinkle Firming Serum (10-9709)
Brings together the ultimate skincare

experience and scientific innovation.
Puts the power of youth at your fingertips,
helping skin act up to 15 years younger.
Re-energizes the skin with cardiolipin, an
ingredient so rare that its worth more than
its weight in gold.
10-3564
18
18
Artistry Creme LuXury Eye (10-9698)

Artistry Essential Hand
Treatment (10-2205)
SKINCARE RECOMMENDER
ARTISTRY
SKINCARE GUIDE
Enhance Your Skin

Is your skincare regimen taking the best care of your skin?
The healthy look and well-being of your skin depends on a proper
4-Step Regimen that addresses your specific needs. When you
answer a few simple questions using the online Artistry Skincare
Recommender, your ideal personal skincare regimen will be
designed to provide you with the guidance you need to achieve
your most beautiful skin.
ARTISTRY SKINCARE
Artistry Skincare
Recommender
Find your personalized
results for beautiful,
healthy-looking skin.
A few simple questions reveal

your ideal skincare routine.
Amway.com/
SkincareRecommender
19
4-STEP REGIMEN
STEP 1: CLEANSE
Cleanse skin twice daily, day and night, to sweep
away makeup and pore-clogging impurities.
STEP 2: TONE
Tone skin to complete the cleansing process and
prepare skin for treatment products.
STEP 3: TREAT
Use treatment products to address specific
skincare concerns, like fine lines and wrinkles.
STEP 4: MOISTURIZE
Eyes first: Apply eye cream, day and night, in a
gentle tapping motion before moisturizing face.
Face second: Moisturize, day and night. During
the day, choose a moisturizer with SPF or add an
SPF to help protect skin from the suns aging rays.
20
20
HOW TO TALK ABOUT

step 3: Treat
The treat step is important,

because it allows you to zero in
on specific skincare concerns
like fine lines, sun damage,
discoloration, blemishes, and
uneven skin tone.
ARTISTRY
SKINCARE GUIDE
HOW TO APPLY A CLEANSER

Cleanse in both the morning and evening.
Dampen your skin with warm water. Apply to your
fingertips or a cleansing brush. Massage into your
face and neck in a circular motion until you reach
a thick lather, avoiding contact with your eyes.
Rinse thoroughly with warm water and pat face
dry with a towel.
Follow with toner.
ARTISTRY SKINCARE
HOW TO APPLY A TONER

Tone in both the morning and evening, following
cleansing. Splash toner on your palm or a cotton
pad. Gently pat over your entire face and neck,
avoiding contact with your eyes.
Follow with a treatment product.
HOW TO APPLY A TREATMENT PRODUCT

Treat skin in both the morning and evening.
Because Artistry treatment products come
in multiple formats serums, masques, and
exfoliators its best to consult individual use
instructions before use. Always apply treatment
products evenly over your face and neck in
upward strokes.
Follow with eye cream and facial moisturizer.
21
APPLICATION TIPS
HOW TO APPLY AN EYE CREAM
For optimal results, apply eye cream using your ring finger to the lower eye area both
morning and night. Use a gentle tapping motion near the eye, moving from the inside
to outer eye area. With Artistry Creme LuXury Eye only, apply cream to the entire
eye area (both upper and lower) using a gentle tapping motion 360 around the eye,
moving from the inside eye area outward.
Your eye cream is used during the moisturize step of your 4-Step Regimen after you
cleanse, tone, and treat.
22
22
ARTISTRY
SKINCARE GUIDE
HOW TO APPLY A FACE CREAM OR LOTION

Apply a face cream or lotion both morning and evening, after cleansing, toning,
and treating your skin. Use a pea-size drop of cream or lotion. Distribute the
product to your forehead, cheeks, chin, and throat. Gently massage the cream
or lotion in a circular motion, moving upward and outward, to smooth it over your
entire face and neck. If your face cream or lotion does not contain an SPF,
use a sunscreen layer after your moisturizer during the daytime like
Artistry Ideal Radiance UV Protect SPF 50+.
ARTISTRY SKINCARE
EXPERT TIP
Like your wardrobe, your daily moisturizer
may change with the seasons. Harsher, colder
temperatures may call for heavier creams,
while hotter weather may be better suited to
lightweight lotions.
23
SELLING SYSTEM
1
PREPARE
MAKE THE SALE
FOLLOW UP
ARTISTRY SELLING SYSTEM

We want you to be successful. We want you to be comfortable sharing Artistry skincare
and cosmetics with friends, family, and prospects. We want to help you prepare to make
your first sale.
The following information is a condensed version of the Learning Centers Selling 101
Curriculum: Getting Started. Research has shown that IBOs who participate in training
are more successful at growing their business and making money. Learn all you can here, and
then review all of the selling skills training and Artistry product courses offered through
the Learning Center.
You can find Getting Started and other courses at the Learning Center > Online Courses.
Time is money, so lets get started.
HERE IS A SIMPLE WAY TO START SELLING

Create your own Personal Retail Website:
Make sure you have a working email address, so visitors and
customers can contact you.
If you have a photo and bio in My Account, review them.
Youll have the option to include them on your site.
Every IBO can create one Personal Retail Website; two, if you
have a business partner.
USE THE WEBSITE WIZARD

The website wizard will walk you through how to set up your own Personal Retail Website.
Login at Amway.com or, in Canada, Amway.ca > Business Center > Personal Websites.
24
ARTISTRY
SKINCARE GUIDE
PREPARE
Know the Product. Product guides* provide you with

information about a product to help you start selling.
Product guide information includes:
Target Customer
Product Features
Product Benefits
Sample Testimonials
Price Value
Available in the Resource Center.

Search for a specific product.
FAQs
SAMPLE PRODUCT GUIDES
Use Instructions
Use-up Rate
How to Sample
Find Your Customers. Make a list of potential customers:
Start with family and friends.
Include others who may be willing and able
to buy the products.
Plan for the Sales Conversation. Preparation +
knowledge = success.
Set the Expectation. Prepare your script.
Give a Product Testimonial. The customer will be
more interested in a product that you can personally
recommend. Visit Amway.com/Testimonials or,
in Canada, Amway.ca/Testimonials to share your
testimonial and see what others have to say about
Artistry products.
EXPERT TIP
65% of customers will
respond to a personal
product testimonial.
Make a Call to Action. Ask if she is interested and can

meet to discuss it further.
*Please be aware that not all Amway products have product guides.
Visit the Resource Center to find product guides.
25
SELLING SYSTEM
2
MAKE THE SALE
Connect With the Customer
Offer the Solution
Be genuinely interested. Ask openended questions, listen carefully, and

respond thoughtfully.
Recommend product.
Share a personal product testimonial.
Share how the product will address their
underlying concerns.
Care about their needs. Focus on their

needs, wants, and desires.
Share any product features or claims

that support the benefit.
Have a want-to-help attitude. Think

of ways that Amway products can
improve their lives.
Give a sample (if appropriate).

Share the price and the
Amway 180-day, 100% Customer
Satisfaction Guarantee.
Recognize the Need

Listen to what your customer is saying
about their needs.
Ask questions that help you identify
customer needs.
Close
Recognize and confirm those needs.
Ask for the sale to make your customers

feel valued.
Give them a chance to ask questions
that they may not ask otherwise.
Your customers expect you to ask them
to buy. Dont disappoint them.
HOW TO TALK ABOUT

objections to price
Artistry products are premium, high-quality products

backed by science and the Amway 180-day, 100% Customer
Satisfaction Guarantee.
26
ARTISTRY
SKINCARE GUIDE
FOLLOW UP
Follow-up Changes One-Time Customers

Into Repeat Customers
Follow-up is the value-added service of
checking up on your customers after they
have received their products. This lets
you make sure they are satisfied and ask
whether they have any questions or need
more products.
Follow-up increases your profits. If you

follow up with your customers, you can
have a stream of steady revenue.
When your customer purchases an
Artistry product, make sure that
you share the Amway 180-day,
100% Customer Satisfaction Guarantee.
After the Appointment:

Send a thank-you note immediately
-- Thank you for your business.
-- Thank you for your time.
-- Thank you for allowing me to
share Artistry products with your
friends and family.
Help at product delivery to make sure
your customer understands
the product.
Follow-up saves you money. On

average, it will cost you five times as
much to sell to a new customer than it
will to an existing customer.
Follow-up Process
After the Delivery:

Check back in one week.
Offer a free product sample or
gift to cross-sell.
Time to Reorder:
Remind your customers to reorder.
Consider offering a discount off their
next purchase.
Highlight NEW special offers in the
mini catalog.
Encourage Ditto delivery so they
never run out of their favorite
Artistry products.
27
SELLING SYSTEM
ARTISTRY SELLING METHODS
Use these tried-and-true selling methods to help you be successful in every selling
opportunity presented to you.
ONE TO ONE
DROP & SHOP
Individual Selling
Try It, Buy It
One-to-One Selling. This is just you and

a friend, family member, or acquaintance.
Its casual and can happen anywhere. You
can share products that offer an immediate
benefit, like Artistry HydraV Vital Skin
Serum Concentrate or Artistry Intensive
Skincare Advanced Skin Refinisher.
Demonstrations (demos). These help your
customer experience something unique
about your product. You can demo to one
person or a group. Artistry HydraV Vital
Skin Serum Concentrate is an excellent
demo product because customers can see
and feel the results right away when you
pump some onto the back of their hand.
Videos. Help your customers understand
the science behind Artistry beauty with
our videos. Our Artistry HydraV Technology
video shows how our exclusive liposome
delivery system releases hydration deep
into skin to refresh, replenish, and revitalize.
28
Drop: You leave a sample or full-size

product with your customer for a
three-day, risk-free trial.
Shop: You meet your customer three days
later, by appointment, and discuss her
experience. You help her decide which
products to buy.
Drop & Shop is risk free, has an over
80% success rate, and makes it so easy
to retail skincare systems to customers
and prospects.
Drop & Shop Products
Artistry Hydra-V Collection
System for oily skin (11-9881)
System for normal skin (11-9882)
System for dry skin (12-0227)
Advance Skin Refinisher (11-5408)
Hydra-V Drop & Shop bags 10-pack (76-7734)
ARTISTRY
SKINCARE GUIDE
LARGE GROUP SELLING
Grand Openings: A new IBO launches

their new business to family and friends
by sharing Amway products and the
business opportunity.
Booth and Event Sales: Review booth and

event literature and resources found at
Showsell.amway.com prior to committing to
an event. Create awareness, interest, and
the desire to buy your products. Purchases
dont always happen at the event, so plan for
a long-term commitment to following up.
Open Houses: The guests and customers

are invited by the IBO to create awareness
of their business, products, and brands,
and to help develop new contacts.
Events: You invite a diverse group of
people to meet and enjoy a fun evening
while experiencing Artistry products in a
casual atmosphere.
SMALL GROUP SELLING
Artistry Assets: Banners, wings, tabletop

signs, and fliers download at
Showsell.amway.com. To purchase booth
and event assets, use Vistaprint.
KITS ENERGIZE SAMPLING AND SALES!

Kits and their contents are subject to change without notice.
Artistry Hydra-V Demo and Display Kit

In the U.S.:
28-8457
English/Spanish
In Canada:
28-8457C
English/French
29
CONNECTING
GROW YOUR BUSINESS WITH THE ARTISTRY CUSTOMER PROFILE

Interactive and even more engaging, this new-and-improved profile guides your
questions as you explore your customers skincare needs and wants. With their Artistry
Customer Profile complete, you can make informed recommendations for the Artistry
skincare that best suits their concerns.
Simply download this free tool in the Resource Center (PC or Mac format). You can
then print, email, or save this form to your computer, whether its partially finished or
fully completed.
Use the Artistry Customer Profile to:
Directly link to product pages, so you can easily share features, benefits, and
claims to help your customers understand how each product will enhance their
skincare experience.
Highlight products they might want to try next based on their beauty concerns.
Select right-fit skincare using the Artistry product portfolio on pages 1011.
Record their ideal Artistry 4-Step Skincare Regimen.
Note which products your customer sampled, bought, and purchased.
Suggest new products when making follow-up calls.
For Artistry Customer Profile updates, visit Amway.com/apps.
In Canada, visit Amway.ca/apps.
30
ARTISTRY
SKINCARE GUIDE
REAL CUSTOMERS, REAL REVIEWS

Whats the most powerful tool for building your business? Your personal testimonial.
Your endorsement of Artistry products leaves an invaluable impression on your
customers. And now, weve made it easy as 1-2-3 for you and your customers to share
your stories.
Creating an Artistry Testimonial in 1-2-3
1. Go to ArtistryTestimonials.com and click on Log In at the top of the page.
2. Create your personal testimonial account.
3. Click on Create a Testimonial at the top to upload your before and after images and
share your product experience.
Click on submit and youre done!
Your testimonial will be submitted to Amway Business Support Material for review and
approval. You may submit as many testimonials as youd like, so share your experiences
with all of your favorite Artistry products and encourage your customers to follow your
good example!
Testimonial Tips
Pictures really do say a thousand words. Keep your before and after shots credible
by taking them in the same lighting, environment, view of the face, and hairstyle.
Disclose whether you are an IBO or customer.
Write about your experience with the product but do not make product claims,
since your testimonial is not supported by clinical testing.
31
SAMPLING
FACT
94% of females running
households felt sampling gave
them a better idea of a product
than advertising.
FROM SAMPLING TO SALE

Sampling introduces your customer to products while
opening the door to full-size and full-collection sales, and
cross-selling opportunities.
Research published by Sampling Effectiveness Advisors, a
specialty marketing and research group, states sampling is
effective in:
Bringing competitive users to the brand.
Replenishing a brands user base with new consumers.
Providing a brand experience where price is a
barrier to trial.
Introducing the consumer to a system experience,
such as cleanse, tone, treat, and moisturize.
Attracting new users as they enter life-stage changes
and consider new categories. For example, a customer
who notices her first fine line or wrinkle.
Driving consumers to a brand website.
32
ARTISTRY
SKINCARE GUIDE
THE ARTISTRY SAMPLING SYSTEM

Samples are the secret to sales, and we make it easy to put together the perfect
sampling solution tailored to your customers individual needs.
Consider these two convenient options:
For customers who want the flexibility to choose their ideal skincare regimen, share
loose foil samples and the Artistry skincare portfolio in the Artistry Sampler Pouch.
For customers who are looking for one collection or product only, share gift envelopes
or sampling systems.
30-pack
40-1706
Artistry Men Skincare

Foil Samples
Artistry Sampler Pouch

Renewing Peel
Gift Envelope Refill
10-pack
10-pack
40-1761 Facial Moisturizer

40-1760 Serum Concentrate
40-1484 English
40-1484S Spanish
40-1484F French
20-pack 10 of each
40-1758 Post Shave Toner
Gentle Face Wash

Skincare Foil Samples
11-9212 Spot Corrector
11-9213 Illuminating Cleanser/
Illuminating Moisture
Lotion (toner)
11-9214 Illuminating Essence
11-9215 Illuminating
Moisture Lotion

Skincare Sampling
System

Serum Concentrate
Foil Samples
Artistry Hydra-V
Skincare System
Foil Samples
40-1649 English
40-1649S Spanish
40-1649F French
40-1649H Chinese
40-1649K Korean
40-1649D Russian
10-pack
12-0421 20-pack
10Fresh Foaming Cleanser
+ 10Fresh Toner
11-8534
11-9216 Illuminating
Moisture Cream
12-0422 10-pack
Refreshing Gel
12-0423 10-pack
Nourishing Gel Cream
12-0424 10-pack
Replenishing Moisture Cream
12-0436 10-pack
Refreshing Eye Gel
33
DOOR-OPENERS
USING DOOR-OPENER PRODUCTS
Door-opener products make it easy to get full-size product sales, because your customer
can immediately see the benefit of a product after sampling it. Try using one of the products
below during your next visit with a new customer.
ARTISTRY HYDRA-V
VITAL SKIN SERUM
CONCENTRATE
BENEFITS
ARTISTRY ESSENTIAL
HAND TREATMENT
BENEFITS
184% instant boost

in skin hydration.
Optimizes skins natural
hydration process and
maintains the skins
moisture barrier.
Up to 24-hour
lasting hydration.*
Built-in mirror and LED

light make touch-ups
effortless, anytime
and anywhere.
Includes a brightening
complex to help
reduce the appearance
of sunspots.
Four brilliant shades

to complement every
skin tone and enhance
any look.
28 days to clinically
measured significant
improvement in skin texture.**
11-7650
*When using Hydra-V Vital Skin Serum Concentrate, Hydra-V
Nourishing Gel Cream, and Hydra-V Refreshing Eye Gel Cream.
**When using Hydra-V Vital Skin Serum Concentrate.
BENEFITS
Instantly hydrates, repairs,

and protects hands with
a luxurious age-defying
hand treatment.
10-2205
3 days to feel healthier,
more supple, smoother,
and fresher-looking skin after
using the Power System.
34
ARTISTRY LIGHT UP
LIP GLOSS
The No. 1 selling Artistry

color cosmetic product in
North America.
11-0381 Passion
11-0382 Champagne
11-0383 Glitz
11-6387 Confetti
ARTISTRY
SKINCARE GUIDE
BENEFITS
ARTISTRY DOOR-OPENERS
ARTISTRY INTENSIVE SKINCARE

ADVANCED SKIN REFINISHER
ARTISTRY ULTIMATE 10 MINUTE FACIAL

BENEFITS
Instantly refines and smooths visible pores.

Contains Lentil Seed Extract to provide
a 62% reduction in the appearance
of pores.
Smoother, radiant, younger-looking skin

in minutes.
Luxurious skincare experience includes
three youth-renewing formulas:
Artistry Advanced
Creamy Foam Cleanser mini
Absorbs oil for 8 hours.

21% improved, faster exfoliation when
used with Artistry Intensive Skincare
Renewing Peel.

Renewing Peel mini
Artistry Creme LuXury mini
11-5408
Facial massaging cleansing brush
11-6331
35
STEPS TO
TARGETED
SKINCARE
ARTISTRY
SKINCARE
COLLECTIONS
CLEANSE
CHOOSE your base system

BASIC: Healthy skin
and simplicity
ANTI-AGING: Fine lines
and wrinkles
BRIGHTENING: Dark spots
and uneven skin tone
TONE
ENHANCE your results by
layering treatment products to

address additional concerns.
Example: Add Artistry Ideal
Radiance Illuminating Essence
and Artistry Intensive Skincare
Renewing Peel to your Artistry
Youth Xtend regimen.
TREAT
ROUGH, DRY SKIN
UNEVEN SKIN TEXTURE,

VISIBLE PORES
FINE LINES, WRINKLES,

AND LOSS OF FIRMNESS
UNEVEN SKIN TONE

AND DARK SPOTS
HYDRATION
Discover deep
hydration for
all skin types.
Artistry Hydra-V Fresh
Foaming Cleanser
11-7642
Artistry Hydra-V
Fresh Toner
11-7644
Artistry Hydra-V Vital Skin

Serum Concentrate
11-7650
R
Illuminating Essence
11-6409
BRIGHTENING
Reveal more
even skin tone
in one week.
ANTI-AGING
Revitalize the future
of your skin, repair
the appearance of
past damage, and
help protect against
future damage.

Illuminating Cleanser
11-6407

Illuminating Moisture Lotion
11-6408
Artistry Advanced
Creamy Foam Cleanser
11-6065
Artistry Advanced
Softening Toner
11-6066

Spot Corrector
11-6413

Serum Concentrate
11-3809
PROFESSIONAL
TREATMENTS
Professional benefits
in the convenience of
your own home.
Renewing Peel
10-7998

Advanced Skin Refinisher
11-5408

Anti-Wrinkle Firming Serum
10-9709
LUXURY
Treat yourself to the
ultimate anti-aging
skincare experience.
MEN
Oil control
and moisture
management
for more
youthful skin.
Artistry Men
Gentle Face Wash
11-1225
36
Artistry Men
Post Shave Toner
11-1227
Artistry Men
Smooth Shave Foam
11-1226
Artistry Men
Serum Concentrate
11-9024

14-Night Restore Program
11-6396
ARTISTRY
SKINCARE GUIDE
INDULGE in luxurious upgrades
Example: Upgrade moisturizer and eye

cream to Artistry Creme LuXury.
Example: Add Artistry Ideal Radiance
UV Protect SPF 50+ to shield skin
beyond a daily SPF 15 moisturizer.
All Skin Types
Combination-to-Oily
Normal-to-Dry
Day
Night
SPECIALTY PRODUCTS
MOISTURIZE
EYE
Artistry Hydra-V
Refreshing Eye Gel Cream
11-7649
Treat
Use with any
system before
moisturizer:
FACE
Artistry Hydra-V
Refreshing Gel
11-7647

Illuminating Moisturizer
11-6410

Enriching Eye Cream
11-3810
Oily
Combination-to-Normal
Dry

Protecting Lotion
11-3803
Artistry Hydra-V
Nourishing Gel Cream
11-7648

Illuminating Moisture Cream
11-6411

Protecting Cream
11-3807
Artistry Hydra-V Replenishing

Moisture Cream
11-7646

Illuminating CC Cream
11-8207/11-9336

Enriching Lotion
11-3804
Artistry
Vitamin C
+ Wild Yam
Treatment
Artistry
Essentials
Alpha
Hydroxy
Serum Plus
Artistry
Essentials
Polishing
Scrub
Artistry
Essentials
Moisture
Intense
Masque
Protect
Ultralight formula
absorbs instantly
and protects
against
sun damage.

UV Protect SPF 50+
(Not available in Canada)
Makeup remover
Gently removes
stubborn makeup
without drying
your skin.

Enriching Cream
11-3808
Artistry Essentials
Eye & Lip Makeup Remover
Hand
Instantly hydrate,
repair, and protect
your hands
from dryness.
Artistry
Essential Hand Treatment
Supplement
Promotes
clear and even
skin tone.
Artistry Creme
LuXury Eye
10-9698
Clear.now
Supplement
Acne
10-3564
Artistry Men
Facial Moisturizer
Page 55
Clear.now is
the only acne
treatment system
to utilize patented,
stabilized sodium
chlorite combined
with salicylic
Clear.now
acid to help keep Clear.now
Acne
Clear.now
Acne
pores clean, clear,
Treatment
Purifying
Treatment
and cared for.
Wash
Toner
Lotion
Clear.now
System
37
HYDRATION
Artistry
HydraV

Web-Based Training Course
Learn how this complete hydration collection,
with exclusive formulas and rare ingredients, can
refresh, replenish and revitalize your business.
See page 114 for details.
38
ARTISTRY
SKINCARE GUIDE
ARTISTRY HYDRA-V COLLECTION

A breakthrough in balanced hydration.
Discover the ultimate in pure hydration, for skin that feels
soft, smooth, and supple beyond all expectations. This
comprehensive collection of hydrating skincare products was
inspired by Nobel Prizewinning research and provides
24hour balanced hydration for all skin types.
ARTISTRY HYDRATING SKINCARE
Target audience for this collection is women:

Under age 35, of all skin types and ethnicities.
Who want healthy skin and a beautiful complexion,
but are less likely to be using a premium skincare regimen.
Who are concerned with controlling oil, breakouts,
and under-eye dark circles.
Skincare 101
Skincare basics are explained. Customers can learn
the importance of a 4-step regimen, how even
oily skin needs hydration, and the benefits of a
concentrated serum.
mway.com/HydraVResources or search
A
Hydra V Skincare 101 Videos on Amway.com
HOW TO TALK ABOUT

skin hydration
Even if you have oily skin, you need to hydrate. Hydration is

about water, not oil. Properly hydrated skin looks healthy and radiant,
and is better prepared to resist the first signs of aging.
For more information in the U.S. visit Amway.com, in Canada visit Amway.ca
39
HYDRATION
ARTISTRY HYDRA-V COLLECTION

Any skin type
oily, combination/normal,
or dry can experience skin dehydration.
Thats because skin dehydration is a lack of water,
not oil. Dehydrated oily skin can even become
oilier as skin seeks balance and increases
oil production. Balanced hydration is the key
to beautiful, healthy-looking skin of all types.
Just as drinking water refreshes and hydrates
from the inside out, Artistry Hydra-V skincare
deeply hydrates skin from the outside in. Its a
thirstquencher for skin!
Before
After using Hydra-V
Discover the collections winning results:

270% immediate boost in hydration
by using the HydraV Vital Skin
Serum Concentrate and the
HydraV Nourishing Gel Cream.
24-hour lasting hydration.*
After three days, skin looks
and feels healthier.*
After four weeks, significant clinical
improvement in skin texture and barrier,
leaving skin looking smooth, healthy, and
beautiful.**
**When using Hydra-V Vital Skin Serum Concentrate.
HYDRATION YOU CAN SEE AND FEEL. Before is one

days dehydration after washing skin with soap and water. After
is skin after one application of Vital Skin Serum Concentrate.
40
ARTISTRY
SKINCARE GUIDE
THE SCIENCE OF BEAUTY

Inspired by Nobel Prize-winning research, and sourcing rare ingredients from the worlds most
pristine places, we invented exclusive formulas to offer a new level of hydration for all skin types.
Pure Norwegian fjord water from glaciers formed 10,000 years ago, and filtered through special
quartz sand, is believed to be the purest in Norway. Himalayan pink rock minerals, mined from
ancient sea salt deposits deep in the heart of the Himalayan mountains and prized for their purity,
contain nine essential minerals crucial to skin health. Hawaiian acai berries are naturally high in
antioxidants, rich in fatty acids, and capable of holding more than double their weight in water.
REPLENISH
REVITALIZE
Pure Norwegian fjord water

is encapsulated in our Artistry
HydraV Liposome to release
hydration deep into skin.
As part of our Hydra Complex,

nutrient-rich Himalayan pink
rock minerals help deliver
and retain water.
Hawaiian acai berries,

combined with our Moisturizing
Liposome, deliver lasting
hydration for up to 24 hours.*
REFRESH
*When used with Nourishing Gel Cream.
Artistry
HydraV

Demo Brochure
40-1774 (10-pack)
HOW TO TALK ABOUT

water in skincare products
Any skincare product can

contain water, but the Hydra-V
Liposome encapsulates water to
deliver it deep into your skin.
41
HYDRATION
RESULTS
Leaves skin healthy-looking, feeling
refreshed and comfortable.
BENEFITS
Skin is clean and does not feel dry,
tight, or taut.
Prepares skin to receive maximum benefits
from the Artistry HydraV Collection.
ARTISTRY SCIENCE BEHIND

THE PRODUCT
Contains fresh, Norwegian fjord water,
encapsulated in our exclusive Artistry
HydraV Liposome delivery system.
Oat extract and a special conditioning
agent self-adjusts for all skin types and
provides additional moisturizing agents
where skin is most dry.
ARTISTRY HYDRAV
FRESH FOAMING CLEANSER
Leaves skin feeling refreshed and comfortable
Soap-free gel formula creates rich,
cushiony foam which rinses easily.
Thoroughly removes excess oils,
residual makeup, and debris while
leaving moisture in skin.
11-7642
42
USE INSTRUCTIONS
Dampen skin with fresh warm water.
Squeeze an almond-sized amount of
Fresh Foaming Cleanser into hand;
work into a lather.
Massage foam evenly over entire face in a
light circular motion.
Rinse thoroughly and pat dry.
Follow with Fresh Toner.
ARTISTRY
SKINCARE GUIDE
RESULTS
An immediate 211% increase
in skins hydration levels.
Leaves skin feeling smooth, silky,
and supple.
Leaves skin feeling refined and
conditioned.
BENEFITS
Absorbs quickly.
Prepares the skin to receive

optimal hydration benefits from
the Artistry HydraV Collection.
Gentle formula leaves skin feeling
calm and soothed.

THE PRODUCT
ARTISTRY HYDRAV
FRESH TONER
Conditions, softens, and preps skin
Refreshing, alcohol-free toner contains
skincalming ingredients.
Leaves skin looking translucent
and radiant.
11-7644

Contains Red Algae extract to
condition, hydrate, and help seal
in skins own moisture.
USE INSTRUCTIONS
After cleansing, splash on palm
or saturate cotton pad.
Smooth gently over the entire face,
avoiding eye area.
Follow with Artistry HydraV
Vital Skin Serum Concentrate.
43
HYDRATION
RESULTS
Continuous, lasting hydration
for up to 24 hours.*
An immediate 184% increase in
skins hydration level.
Skin showed a significant improvement
in surface skin cell shape and texture
after only 28 days.
BENEFITS
Feels lightweight, absorbs easily, quickly.
Optimizes skins natural hydration process
and maintains the skins moisture barrier.
Boosts hydration effect of moisturizer.**
Suitable for all skin types.

THE PRODUCT
ARTISTRY HYDRA-V
VITAL SKIN SERUM CONCENTRATE
The only Artistry HydraV product with all
three of the exclusive ingredient technologies
Strongest way to refresh, replenish,
and revitalize skin.
Exclusive Hydra Complex of vitamins
and minerals leaves skin feeling
fresh and silky with a beautiful glow,
improving clarity and texture.
A proprietary trio of rare, pristine
ingredients helps increase hydration,
with vitamins and minerals to
replenish the skin.
11-7650
**Boosts hydration effects of Artistry Hydra-V Refreshing Gel and Artistry
Hydra-V Nourishing Gel Cream.
44

Lightweight blue beads burst to release
a fresh mix of vitamins A, C, and E.
The Hydra Complex along with Himalayan
pink rock minerals helps manage skin
cells ability to transport and deliver pure
water where needed.
Hawaiian acai berries and our
Moisturizing Liposome revitalize skin
to lock in moisture.
USE INSTRUCTIONS
Apply 23 pumps onto fingertips.
Smooth evenly over cleansed and toned
skin. Apply to entire face, using an
upward motion.
Follow with moisturizer.
Use both morning and evening.
ARTISTRY
SKINCARE GUIDE
DEMO: THE SCIENCE IN THE SERUM

HYDRATION DEMONSTRATION
PREPARATION FOR DEMO
In this demonstration, you can illustrate to your

customer the immediate hydration delivered by
Artistry HydraV Vital Skin Serum Concentrate.
What you will need:

Artistry HydraV Vital Skin
Serum Concentrate
Video
Watch the Hydra-V Technology Video with your

customer, to help tell the hydration story.
STEP 1
STEP 2
STEP 3
Take your serum from the

Demo Bag, and show the
customer the blue beads.
Pump the serum twice on the

back of the customers hand.
Point out that the beads are
not visible on the skin, then
massage serum into the skin.
Allow 10 seconds for the serum

to soak in.
This is the one product

in the Artistry Hydra-V
Collection that contains all of
the exclusive technologies to
hydrate your skin. See these
little blue beads? Inside the
beads are vitamins A, C,
and E, three key vitamins for
healthy skin.
The beads burst as they come

through the pump, delivering
a fresh release of the vitamins
into the serum. Do you feel how
lightweight and waterfresh it
is? Thats the Artistry Hydra-V
Liposomes and Hydra Complex
delivering that pure Norwegian
fjord water, and nearly doubling
your hydration level instantly.
Demo Cosmetic Bag (optional)

from the Hydra-V Demo and
Display Kit
Do you feel the difference?

Thats what healthy skin should
feel like; soft and supple. In
three days, most women agreed
their skin looked healthier,
and in just 28 days the skins
structure and texture
is improved.
After a few minutes:
Does your skin feel oily or
greasy? Thats because youve
experienced pure hydration,
just like a drink of water for
your skin.
45
HYDRATION
RESULTS
Helps brighten eye area after one use.
in skins hydration level.
for up to 24 hours.
Eye area appears healthy and
younger-looking.
BENEFITS
Eyes look wide awake.
Skin stays supple and feels smooth.
Relieves discomfort caused by dryness.
Improves skin texture.

THE PRODUCT
ARTISTRY HYDRA-V
REFRESHING EYE GEL CREAM
Wakes up eyes to a healthy, hydrated look
Intensely hydrating, non-greasy gel cream
helps diminish the look of puffiness and
dark under-eye circles.
Quickly refreshes the eye area and
hydrates it immediately and over time.
Lightweight, silky-feeling gel cream
glides over skin, and absorbs quickly.
Suitable for all skin types.
11-7649

Special ingredients (sodium hyaluronate and
our Moisturizing Liposome) lock in moisture.
Patented combination of linseed and licorice
extract known for their soothing properties.
Centella asiatica and bitter orange extract
help strengthen and fortify the delicate eye
area skin.
USE INSTRUCTIONS
Squeeze out a pea-sized amount
of product from tube.
Lightly dab under and around the eye area,
following the orbital bone, avoid getting
directly into the eyes.
Can be reapplied throughout the day to
refresh tired-looking eyes. If applied over
makeup, gently tap a small amount to allow
to absorb.
46
ARTISTRY
SKINCARE GUIDE
RESULTS
Cools skin by 3 degrees Celsius (5.3
degrees Fahrenheit) on contact.
BENEFITS
Leaves skin healthy-looking, feeling
refreshed and more comfortable.
Leaves skin feeling hydrated all day.

THE PRODUCT
Moisturizing Liposome revitalize
skin to lock in moisture.
ARTISTRY HYDRA-V
REFRESHING GEL
Delivers a cool burst of instant hydration
Reduces shine and absorbs oil all day,
giving you a natural matte look, and
leaving skin looking and feeling refreshed.
Natural marine ingredient helps

normalize, absorb, and control excess
surface oil/sebum and manage oily zones.
USE INSTRUCTIONS
Use after Artistry HydraV cleanser,
toner, and serum.
Squeeze an almond-sized amount
into your palm.
Lightweight gel provides long-lasting

hydration and instant cooling sensation.
Using fingertips, smooth evenly over

entire face, avoiding eye area.
Absorbs excess oil so skin feels smooth

and refreshed.
Product usage tip: For temporary dryness

(e.g., changes in temperature or humidity
caused by season change, air travel, and
illness), increase the hydration benefits
in your regimen by adding the Artistry
HydraV moisturizer right for you.
11-7647
47
HYDRATION
RESULTS
for up to 24 hours.
BENEFITS
Absorbs quickly.
Provides a water-light feel on skin.
Skin feels smooth, silky soft, and refreshed.
Skin looks radiant and translucent,
healthier, with a vibrant glow.

THE PRODUCT
ARTISTRY HYDRA-V
NOURISHING GEL CREAM
Deeply hydrates skin immediately and over time
Unique, creamy yet sheer gel cream
provides 24hour, wateryfresh hydration
after one use.
Year-round, long-lasting, all-skin-type,
goto moisturizer for soft, smooth skin.
Medium-weight with slightly richer
emollients than the Refreshing Gel
smooths comfortably over skin,
and absorbs easily, quickly.
11-7648
48
Hawaiian acai berries and our Moisturizing

Liposome revitalize skin to lock in moisture.
Natural marine ingredient absorbs excess
sebum while helping to moisturize dry areas,
adjusting to combination skin needs.
USE INSTRUCTIONS
Apply after Artistry HydraV cleanser,
toner, and serum.
Squeeze an almond-sized amount
into your palm.
Using fingertips, smooth evenly over
ARTISTRY
SKINCARE GUIDE
RESULTS
for up to 24 hours.
BENEFITS
Absorbs quickly.
Skin looks healthier and more radiant,
feels smooth, soft, and supple.
Provides relief to uncomfortably dry skin,

so skin feels soothed and comforted.

THE PRODUCT
ARTISTRY HYDRA-V
REPLENISHING MOISTURE CREAM
Deeply moisturizes dry, thirsty stressed skin,

immediately and over time
This rich, yet lightweight cream smooths
on easily and leaves dry skin comforted
and soft as silk.
Pampers with vital hydration for lasting
smooth, supple, and radiant skin.
For normal-to-dry skin types, or suitable
for all skin types as a night cream.
11-7646

Moisturizing Liposome revitalize
skin to lock in moisture.
Specially formulated with soothing
ingredients and antioxidants.
USE INSTRUCTIONS
After Artistry HydraV cleanser,
toner, and serum, smooth evenly over
49
HYDRATION
A SYSTEM OF
BALANCED HYDRATION
Artistry HydraV skincare systems deliver
maximum hydration benefits for skin that has
never looked or felt so soft, smooth, and supple.
These simplified, easy-to-use, 3-step systems
are specially formulated for your customers
unique skin types to ensure their skin receives
the deepest hydrating benefits. Each system
refreshes, replenishes, and revitalizes skin with
long-lasting deep hydration they can see and
feel skin looks more vibrant, fresher, and
healthier than ever before. Your customers
can choose a system based on their skin
types: Oily, Combination/Normal, or Dry.
The Artistry Hydra-V Collection has a system
for every woman.
OILY
To make it effortless to find your perfect system

and hydrator, weve created a unique water
droplet coding system. The more droplets, the
more hydration your skin receives.
FOR OILY SKIN

ARTISTRY HYDRA-V
REFRESHING GEL
FOR COMBINATION/
NORMAL SKIN
ARTISTRY HYDRA-V
NOURISHING GEL CREAM
FOR DRY SKIN
ARTISTRY HYDRA-V
REPLENISHING
MOISTURE CREAM
50
SKIN SYSTEM
Manage oily zones without drying out

Lightweight Refreshing Gel glides over skin and
absorbs quickly, delivering long-lasting hydration.
Natural marine plankton absorbs excess oil and
allows skin to maintain its natural hydration levels.
SYSTEM INCLUDES
Artistry HydraV TM Fresh Foaming Cleanser
Artistry HydraV TM Fresh Toner
Artistry HydraV TM Refreshing Gel
11-9881
ARTISTRY
SKINCARE GUIDE
Deeply hydrate immediately and over time

Medium-weight Nourishing Gel Cream smooths
comfortably over skin and absorbs quickly to
deeply hydrate skin throughout the day.
Hawaiian acai berries, combined with
Moisturizing Liposome, deliver lasting hydration.
Marine plankton helps skin maintain natural
hydration levels.
DRY
Rescue uncomfortably dry skin
Rich yet lightweight Replenishing Moisture
Cream pampers with vital hydration to
leave normal-to-dry skin smooth, supple,
and radiant.
Rare Blue Lotus Flower, Hibiscus, and
Pear Extract deeply moisturize, for soothing
relief to dry, thirsty, stressed skin.
SYSTEM INCLUDES
SYSTEM INCLUDES
Artistry HydraV TM Nourishing Gel Cream
11-9882
COMBINATION/
NORMAL

Artistry HydraV TM Replenishing Moisture Cream
12-0227
51
LUXURY

Web-Based Training Course*
Discover how to share CellEffect Technology,
the unparalleled experience, and other
features and benefits of the Creme LuXury
Collection with your customers. (60 minutes)
*Web-based training course available only in the U.S.
52
ARTISTRY
SKINCARE GUIDE
ARTISTRY CREME LUXURY COLLECTION

Helps skin act up to 15 years younger.
ARTISTRY LUXURY SKINCARE
Exclusive, youth-renewing CellEffect Technology unlocks the

secret to energizing skin. The Creme LuXury Collection puts the
ultimate indulgence in age-defying skincare at your fingertips for
unparalleled performance and skin transformation.
Target audience for this collection is women who want:

To look younger.
To maintain a youthful appearance.
The ultimate indulgent experience for their skincare and are
willing to pay for outstanding results.
For more information in the U.S. visit Amway.com, in Canada, visit Amway.ca
53
LUXURY
RESULTS
Women who tried Artistry Creme LuXury
reported astonishing results after 12 weeks
of use:
93% experienced smoother skin.
88% experienced a more youthful glow.
84% experienced a more
radiant complexion.
81% saw fewer fine lines.
79% saw fewer wrinkles.
78% experienced younger-looking skin.
67% felt skin looked firmer and lifted.
USE INSTRUCTIONS
This product is recommended to be used
both day and night.
ARTISTRY CREME LUXURY

The ultimate skincare and scientific innovation
join forces to put the power of youth at your
fingertips. Skin is re-energized with precious
cardiolipin an ingredient so rare that its worth
more than its weight in gold to help skin act
up to 15 years younger.
10-3564
54
Use after cleansing, toning, and

treating your skin. In the morning,
use in combination with an
SPF product for protection from
the environment.
Extract cream from the jar with the
included caviar spoon.
Gently apply to face and neck with your
fingertips in an upward, soothing motion.
ARTISTRY
SKINCARE GUIDE
TURN BACK THE CLOCK 15 YEARS

Exclusive CellEffect Technology unlocks the secret to energizing skin. The Artistry
Creme LuXury Collection puts the ultimate in age-defying skincare at your fingertips
to help transform skin into not merely looking younger, but acting younger.
REPAIR
ENERGIZE
REPLENISH
Exclusive Nutrilite
spinach extract and
L-carnosine help
protect skin from
oxidative stress and
future damage.
Patented Roxisomes
and Ultrasomes
help boost skins
natural ability to
repair the visible
signs of aging.
Patented CellEffect
Technology helps
re-energize skin to
generate renewal.
Precious cardiolipin
replenishes vital lipids
and restores energy to
help skin act younger.
PROTECT
EXPERT TIP
The Artistry Creme LuXury Collection does not include a cleanser, toner, or treatment
product. Use the following Artistry Youth Xtend products for a complete 4-Step Regimen:
Cleanse Artistry Advanced Creamy Foam Cleanser
Tone Artistry Advanced Softening Toner
Treat Artistry Youth Xtend Serum Concentrate
Moisturize Artistry Creme LuXury Eye followed by Artistry Creme LuXury
55
LUXURY
BENEFITS
For your upper eye area:
Visibly lifting the eye area, giving it a
look of energy and vitality.
Reducing the appearance of saggy skin
around the eyes.
Increasing firmness and elasticity for
suppler skin in the eye area.
Helping sculpt the eye area for a
lifted look.
For your lower eye area:
Reducing the appearance of
dark circles.
Visibly smoothing puffiness.
Softening the appearance of fine lines
and wrinkles in the under-eye area.
ARTISTRY CREME LUXURY EYE

Open your eyes to a 360 virtual eyelift.
Instant lift polymers visibly lift eyelids.
CellEffect Technology banishes visible fine lines,
dark circles, sagging, and puffiness to help skin
act up to 15 years younger.
10-9698
Helping prevent visible fine lines

with a moisture surge.
Diminishing the appearance of
expression lines.
RESULTS
Instantly, 94% surge in moisture.
In two weeks, 100% improvement
in moisture.
After four weeks, skin looks firmer
and smoother.
56
ARTISTRY
SKINCARE GUIDE

THE PRODUCT
Before
Instant lift polymers visibly lift eyelids.

87-step micro-texturizing process is used to
create a firm, silky texture that provides an
ultraluxurious experience.
Hydrolyzed lupine protein and Medicago
sativa (alfalfa) seed extract boost firmness and
elasticity, reduce visible puffiness, and reduce
the look of fatigue to help strengthen thin
under-eye skin.
Caffeine helps reduce the appearance of

dark circles.
Japanese cherry blossoms help soothe

delicate eye area.
After
Artistry Creme LuXury Eye delivers an

instant surge of moisture through
transformative technology. As seen here,
skin around the eye looks smoother and lifted
with diminished visible crows feet.
USE INSTRUCTIONS
Use morning and evening after cleansing,
toning, and treating skin.
Follow with any Artistry
facial moisturizer.
57
PROFESSIONAL
TREATMENTS
58
ARTISTRY
SKINCARE GUIDE
ARTISTRY INTENSIVE SKINCARE COLLECTION

Professional solutions, professional results.*
The Artistry dermatology-inspired line offers skincare innovations
powerful enough to deliver targeted, professional-level,*
ARTISTRY PROFESSIONAL TREATMENTS
anti-aging benefits at home. The Artistry Intensive Skincare

Collections targeted products help repair and prevent visible
signs of aging without the harsh side effects associated with some
professional treatments.**
Target audience for this collection is women who:

Already follow an anti-aging skincare regimen.
Want to achieve professional benefits in the comfort
of their own home.
Desire to reduce the visible signs of aging.
Hope to preserve their youthful appearance.
**Users are advised not to apply Artistry Intensive Skincare 14-Night Restore Program, Renewing Peel,
and Anti-Wrinkle Firming Serum all on the same day.
59
PROFESSIONAL TREATMENTS
RESULTS
80% showed an improvement in the
appearance of pore size after just one use.
90% showed an improvement in the
appearance of pore size after four weeks.
92% felt their skin texture
improved over time.
98% felt their skin was softer
and smoother over time.

THE PRODUCT
An exclusive blend of optical diffusers and
natural ingredients reduces pore appearance and
refines skin texture. From visibly tightening pores
to sweeping away dullness, skin looks softer,
smoother, and more even-textured at the first use.
Optical diffusers mattify and smooth the skins
surface for a soft focus appearance.

ADVANCED SKIN REFINISHER
Discover this at-home alternative
to a laser treatment*
An advanced formula instantly reduces the
appearance of pore size and delivers a
smoother, softer, and allaround more gorgeous
finish. The exclusive, patented Smart Pore
Eraser provides professional-grade results
after just one use it can even be used
as an at-home alternative to fractional laser
treatment.*
11-5408
Patented oat extract and NMF sugars exfoliate

to unclog pores and smooth roughness.
Antioxidant-rich lentil seed extract was clinically
tested to reduce pore appearance 62% in 4 weeks.
Java tea extract provides oil control, and
reduces the appearance of pore size.
Star fruit extract visibly reduces the appearance
of pore size by improving elasticity and tightening
pores.
USE INSTRUCTIONS
Apply two pumps of serum onto clean skin
every morning and evening after cleansing
and toning, avoiding the eye area.
Follow with Artistry eye cream
and moisturizer.
60
ARTISTRY
SKINCARE GUIDE
If you love the benefits of your quarterly Artistry Intensive Skincare 14-Night Restore Program
seasonal treatments but are unsure about which products to use in between, this guide is for you:
Benefit
Artistry product recommendation
Younger-,
healthier-looking
skin
Reduction in visible
fine lines and
wrinkles

Reduced pore size

and smoother skin
texture

Brighter, more
luminous skin

Smooth skin

Renewing Peel
Helps prevent UV
damage to skin

UV Protect SPF 50+

Power System

Serum Concentrate

Soothes
irritated skin
Artistry Hydra-V
Replenishing Moisture Cream
61
RESULTS
7 levels of restoration = 7 youth-renewing
results in 14 days
Results like:
261% improvement in skin clarity.
99% reduction in visible lines and wrinkles.
98% boost in moisture in 14 nights.
95% felt the product was gentle and mild on
their skin.
94% felt their skin was more comfortable.
83% reduction in roughness for a softer feel.
71% felt their skin was less stressed and
more toned.

THE PRODUCT
14-NIGHT RESTORE PROGRAM
Renew with this at-home alternative to a
photo-facial*
Powerful Deep Night Action 7 Complex provides
seven levels of restoration in 14 nights without
harsh side effects and at the cost of less than
one professional photofacial. By boosting its
natural ability to repair the signs of damage,
skin emerges smoother, more hydrated, and
even toned with diminished visible aging and a
healthy, youthful-looking glow.
11-6396
Ultrasomes are a restorative enzyme that

helps supercharge skins natural ability
to repair signs of damage caused by
environmental assaults.
UV endonuclease is shown to help repair
the appearance of skin cells and encourage
recovery from sun damage, halting the
gradual weakening of the skin cells that
causes photo-aging.
The Soothing System helps calm the skin
and minimize the risk of skin irritation.
USE INSTRUCTIONS
Use for 14 nights, after cleansing
and toning.
Apply one entire mini pump to face
and neck.
Follow with a night moisturizer.
62
ARTISTRY
SKINCARE GUIDE
RESULTS
100% achieved an improvement in skin
smoothness and texture after six weeks.
94% agreed that their skin looked and felt
softer after just one use.
84% raved that their skin looked younger
after six weeks.
Mucor miehei mushroom extract naturally

replicates the skins own enzymatic exfoliating
mechanisms. Mucor miehei is a self-neutralizing
enzyme dependent on the pH of the skin.
Result: no overpeeled or irritated skin.

RENEWING PEEL
Enzymatic activity is confined to the top surface

of the skin where pH is below 5.5, so Artistry
Intensive Skincare Renewing Peel exfoliates only
the dulled top layer of skin, by shedding dead
skin cells.
Nutrilite-sourced chia seed oil helps maintain
skins normal moisture barrier functions.
Discover this at-home alternative to a

chemical peel*
Tocopheryl acetate (vitamin E) helps protect

skin from environmental aggressors.
See softer, smoother, younger-looking skin

in just eight minutes. Our exclusive mucor
miehei mushroom extract, produced through a
patented 100-step process, works in harmony
with individual skin by self-neutralizing to
alleviate the irritation typical of other enzymatic
or acid exfoliants. By breaking down protein
bonds that hold dead cells at the surface, this
innovative technology helps skin improve its
natural cell turnover.
USE INSTRUCTIONS
10-7998
Apply eight full pumps to palm and use

fingertips to apply to dry skin on your face,
neck, and chest after cleansing. Never tone
before using Artistry Intensive Skincare
Renewing Peel. This is an exception to the
4-Step Regimen.
Use no more than twice weekly
on nonconsecutive days.
Leave on skin for eight minutes.
Wet fingertips and lightly massage skin.

Rinse thoroughly with warm water;
pat skin dry.
63

THE PRODUCT
ARTISTRY INTENSIVE SKINCARE RENEWING PEEL
COMPETITIVE ADVANTAGE
Competitive advantage No. 1: Less expensive and time consuming than professional and
over-the-counter peels
Professional peels:
Can cost more than $350.
Artistry Intensive Skincare Renewing Peel one-third the cost of 12 peels.
Can include up to five days of recovery.
Artistry Intensive Skincare Renewing Peel no recovery time.
Over-the-counter peels:
Take two or more steps using chemicals or acids.
Artistry Intensive Skincare Renewing Peel one step with natural enzyme.
Carry the risk of over- or underpeeling, irritation, and inflammation.
Artistry Intensive Skincare Renewing Peel naturally turns itself off to safely retexturize skin.
Competitive advantage No. 2: Better results than philosophy peels
Renewing Peel
philosophy the
microdelivery peel
Steps
1-step process
2-Step Process
Key ingredients
Mucor miehei mushroom

extract
Lactic acid and

salicylic acid
Women who saw benefits after one use
93%
82%
Trademark: Philosophy, Inc. (Phoenix, Ariz.).
WHAT MAKES THE ENZYME FOUND IN ARTISTRY INTENSIVE

SKINCARE RENEWING PEEL SPECIAL?
There are several basic ways in which the enzyme in Artistry Intensive Skincare
Renewing Peel is unique:
The action of the enzyme is dependent on the skin of each individual user and therefore
adapts to each users unique skin condition.
The enzyme is self-neutralizing. When the pH of the enzymes environment reaches 5.5,
exfoliation naturally ceases.
Because the enzyme works only on skin that is less than pH 5.5, it does not act on the
living cells in deeper layers of the skins surface with a higher pH. This means it does not
cause the irritation typical of other enzymatic or acid exfoliants.
64
ARTISTRY
SKINCARE GUIDE
DEMO: THE PROFESSIONAL-GRADE

RENEWAL EXPERIENCE
ARTISTRY INTENSIVE SKINCARE RENEWING PEEL DEMONSTRATION
In this demonstration, you can illustrate to your customer how: adding Artistry Intensive
Skincare Renewing Peel to the treat step of the Artistry skincare regimen will help to reveal
fresh, radiantly younger-looking skin.

What you will need:

Gift Envelopes.
DIRECTIONS FOR DEMO

1. Remove one D-SQUAME disc by the tabbed edge and
apply to clean, dry skin on the back of your left hand.
2. Press firmly for a few seconds, gently remove and
transfer to the BEFORE circle.
3. Compare your results to determine if your skin is
currently normal, dry, or very dry.
4. Apply about one-third of the Artistry Intensive
Skincare Renewing Peel sample on the back of the
tested left hand. Leave your right hand untouched to
compare the difference.
5. After eight minutes, use the cloth square to firmly
wipe off the peel.
6. Rinse the area with water to make sure the peel is
completely removed. Wipe with the second cloth
square and pat dry.
7. Apply the second D-SQUAME disc on the back of
your left hand.
8. Press firmly for a few seconds, gently remove and
transfer to the AFTER circle.

Renewing Peel Gift Envelope
Available in 10-packs:
English 40-1484, Spanish 40-1484S
Each elegant Gift Envelope includes:

Key product information
One Artistry Intensive Skincare
Renewing Peel foil sample
One skin tester card
Two demo cloths
Demo instructions
40-1471 English
40-1471S Spanish
40-1471F French
9. Compare your BEFORE and AFTER to see how

Renewing Peel uncovered luminously fresh, new skin
with improved texture.
Trademark: D-SQUAME (CuDerm Corporation, Dallas, Texas).
65
RESULTS
Overnight, signs of aging are targeted to
help boost firmness and elasticity to reduce
visible wrinkles.
In four weeks, skin appears firmer, suppler,
and younger.

THE PRODUCT
Next-generation retinol, peptides,
and vitamin C deliver optimal benefits
without irritation.
Targeting complex helps to precisely
focus the retinol where it is needed to
help remodel the appearance of skin
without irritation.
Hyaluronic acid plumps up the skins
surface to help give an immediate and
visible, anti-wrinkle, firming effect.

ANTI-WRINKLE FIRMING SERUM
Relish this at-home alternative to a
professional retinol treatment*
Smooth skin, plump wrinkles, and restore
elasticity and firmness. Our next-generation
retinol directs retinol where its needed most,
balanced by soothers and stabilizers to boost
anti-aging benefits.
10-9709
66
HOW TO TALK ABOUT

Artistry scientists used

core technology licensed from
the University of Michigan, a
leading dermatological research
center, to discover an innovative
way to direct the skins response
to retinol. This discovery
improves the appearance of
wrinkles while minimizing the
discomfort associated with
retinol treatments.
ARTISTRY
SKINCARE GUIDE
USE INSTRUCTIONS
For the first two weeks, apply a pearl-size
amount to clean, dry skin every other
evening after cleansing and toning.
Follow with a night moisturizer.
Increase to nightly use as tolerated.
Avoid the eye area.
Wear sunscreen during the daytime.
After
Before
THE TECHNOLOGY
IN OUR
FORMULA
CAN BE
CONSIDERED
LIKE A STAR
WITH FIVE
POINTS.
Retinol is the stars pinnacle
ingredient. It smooths the skin,
plumping out visible wrinkles
and adding back elasticity
and firmness.
The retinol is protected by soothing
extracts that stabilize, secure, and
preserve the retinol so it can do its
job well.
Shown here is visible improvement in fine wrinkling

on the forehead. The before photo shows there are
many lines. In the after photo, the lines are smoothed
out and an even texture appears.
Before
After
Shouldering much of the activity

are peptides and vitamin C to build
firmness and elasticity for
additional anti-aging benefits.
Overall, the formula is made up
of ingredients that protect, direct,
and support the retinol to make
it ultraeffective, powerful, and
results oriented.
These pictures show the visible improvement in

the firmness around the chin, as well as in the
wrinkling around the mouth and at the jawline.
In addition, the skins texture and smoothness are
greatly improved.
67
BRIGHTENING
(UV Protect SPF 50+ not available in Canada)
Artistry
Ideal Radiance

Elevate your beauty expertise by getting inside
this breakthrough brightening collection and its
revolutionary new 3D Technology.
68
ARTISTRY
SKINCARE GUIDE
ARTISTRY IDEAL RADIANCE COLLECTION

Even skin tone in one week.
This unprecedented brightening collection reveals skin that radiates
youth. Decades of research fueled the invention of 3D Brightening
that targets three depths of the skins surface to help even tone,
brighten skin, and diminish visible dark spots and discolorations.
ARTISTRY BRIGHTENING SKINCARE

Ages 25+, all skin types and ethnicities.
Who want skin that radiates youth.
Who are driven to correct and prevent the visible signs of aging,
particularly dullness, uneven skin tone, dark spots,
and discolorations.
7-Day Challenge
Hear real customer reviews to inspire
your own Artistry Ideal Radiance
7-Day Challenge.
mway.com/IdealRadianceTestimonialVideo or
A
Amway.ca/IdealRadianceTestimonialVideo (Canada)
HOW TO TALK ABOUT

skin brightening
A brightening regimen like the Artistry Ideal Radiance Collection

works to even your skin tone to your natural color. It will not make your
skin lighter than your natural skin tone.
69
BRIGHTENING
ARTISTRY IDEAL RADIANCE COLLECTION

Discover a 3D Brightening Breakthrough
The breakthrough brightening technology
behind the Artistry Ideal Radiance Collection
unlocks the secret to brighter, youngerlooking skin that exudes three dimensions of
radiance: even tone, luminosity (outer glow),
and translucency (inner glow).
With the Artistry Ideal Radiance

Collection, your skin will revel in its most
radiant beauty:1
Instantly, skin appears more radiant.1
24 Hours, visible dark spots diminish.2
7 Days, more even tone is revealed.2
4 Weeks, skin brightness improves.2
Before
After
After using the Artistry Ideal Radiance System
(Illuminating Cleanser, Illuminating Moisture Lotion, Illuminating
Essence, Spot Corrector, and Illuminating Moisturizer).
2
When used with Illuminating Cleanser, Illuminating Essence,
and Spot Corrector.
1
RESULTS IN AS LITTLE AS ONE WEEK. Artistry Ideal Radiance

products helps to diminish visible dark spots, enhance radiance,
and even skin tone for all ethnicities and skin types.
70
ARTISTRY
SKINCARE GUIDE
RADIANT SKIN BEGINS FROM WITHIN

The Artistry Ideal Radiance Collection revolutionizes the science of skincare
with brightening technology that targets the three depths of the skins surface to
protect, correct, and prevent the visible signs of aging. Skin looks radiant and more
even toned, with diminished visible dark spots and discolorations.
CORRECT
PREVENT
Multiflora Blend delivers

skin-perfecting flower extracts
that help brighten, soothe, and
repair skins appearance.
100% luxurious pearl protein

extract helps even skin tone
and treat visible dark spots
and discolorations.
Patent-pending 3D Technology
enhances ingredient delivery
while targeting skins deepest
surface layers to help brighten,
soothe, and hydrate.
PROTECT
HOW TO TALK ABOUT

3D Brightening
Did you know that dull, uneven skin tone, not fine
lines and wrinkles, is the first sign of aging? With exclusive,
scientifically advanced 3D Brightening, the Artistry Ideal
Radiance Collection delivers powerful yet gentle brightening,
soothing, and hydrating ingredients to three layers of the
skins surface for fast, targeted results.
71
BRIGHTENING
RESULTS
83% agreed that their skin felt smoother.

THE PRODUCT
Patented exfoliation technology
reveals an instant luminous look.
Chia and pomegranate help
brighten skin.
3D Technology delivers brightening,
soothing, and hydrating ingredients
deep within the skins surface for
fast results.
USE INSTRUCTIONS
ARTISTRY IDEAL RADIANCE
ILLUMINATING CLEANSER
Sweep away dullness to reveal radiance instantly
Ultrahydrating, pearlescent formula leaves
skin clean, soft, and smooth.
Dampen skin with warm water.

Apply to your fingertips or a
cleansing brush.
Massage into your face and neck in a
circular motion, avoiding contact with
your eyes.
Patented exfoliation technology removes

dead skin cells for a clearer, more
luminous look.
Rinse thoroughly with warm water

and dry face.
Rich-lathering, soap-free formula

diminishes the appearance of pores.
Follow with Illuminating Moisture Lotion.
Use morning and evening.
11-6407
HOW TO TALK ABOUT
the Artistry Ideal Radiance fragrance

The citrus flora scent combines raspberry,
peach, mandarin, marine, and leafy green notes
with rose, jasmine, and vanilla musk for a refreshing,
uplifting experience.
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ARTISTRY
SKINCARE GUIDE

THE PRODUCT
Brightening pearl protein targets visible
dark spots and discolorations.
Multiflora Blend helps brighten and
protect skin.
soothing, and hydrating ingredients deep
within the skins surface for
fast results.
USE INSTRUCTIONS
Splash toner onto palm or a cotton pad.
Pat over your face and neck, avoiding
contact with your eyes.

ILLUMINATING MOISTURE
LOTION (TONER)
Use morning and evening after Illuminating

Cleanser.
Follow with Spot Corrector and/or
Illuminating Essence.
Toner and treatment in one with an instant

surge of brightness
Hydrating toner encourages surface-cell
turnover while diminishing the appearance
of pores.*
Helps even skin tone, leaving skin
refreshed and smooth.
Prepares skin to receive the optimal benefits
of the Artistry Ideal Radiance System.
11-6408
*When used as part of the Artistry Ideal Radiance System.
73
BRIGHTENING
RESULTS
100% showed measurably brighter
skin in 12 weeks 97% in just
four weeks.*

THE PRODUCT
protect skin.
fast results.
USE INSTRUCTIONS
Apply a dime-size drop to fingertips.

ILLUMINATING ESSENCE
Expect instantly radiant skin, with clinical

results in just seven days
Powered by the highest concentration of
brightening ingredients to deliver more
even-toned, younger-looking skin.
Unprecedented brightening power in a
fast-absorbing, oil-free formula.
Actually interrupts the cycle that creates
age spots to help stop discoloration before
it begins.
Silky formula soothes skin.
11-6409
74
Smooth over face and neck, avoiding

contact with eyes.
Follow with Spot Corrector.
HOW TO TALK ABOUT

using both Illuminating Essence
and Spot Corrector
Use Illuminating Essence

to even the skin tone on your
face and neck. For ultimate
brightening results, follow with
Spot Corrector by applying this
targeted treatment directly to your
most stubborn dark spots.
ARTISTRY
SKINCARE GUIDE
RESULTS
Outperforms Lancme Bright Expert*
after four weeks of use.
97% showed measurably brighter skin
and reduced visible dark spots and
discolorations in just 12 weeks.
82% agreed that visible hyperpigmentation
was reduced after four weeks.

THE PRODUCT
fast results.
USE INSTRUCTIONS
SPOT CORRECTOR
Correct dark spots, no matter your skin tone
Infused with the worlds most intensely
brightening botanicals, this highly
concentrated treatment safely targets even
the most stubborn hyperpigmentation in all
skin tones.
Dramatically diminishes visible dark spots
and discolorations in one week.
Leaves skin looking more even toned
and radiant.
11-6413
*Lancme-usa.com, January 2014. Trademarks: Lancme and Bright Expert
(Lancme Parfums et Beaute & Cie LOreal, Paris, France).
Apply a pea-size drop to fingertips.

Massage directly into spots, freckles, and
discolorations.
Follow with Illuminating Moisturizer or
Moisture Cream.
HOW TO TALK ABOUT

Spot Corrector and freckles
Spot Corrector helps diminish

visible freckles formed by aggressors
like the sun but not freckles youve
had since birth.
75
BRIGHTENING
RESULTS
More than 100% increase in hydration
after 15 minutes, with effects that last
eight hours.*
84% agreed that their skin tone looked
more even after four weeks using
Illuminating Moisture Cream.*
85% agreed that their skin looked radiant
and bright after eight weeks.*
BENEFITS
Helps rebuild skins moisture barrier.
During the day, helps leave skin looking
luminous, more even toned, and radiant.*
At night, helps reduce dehydration.
Safe for all skin tones and ethnicities.

ILLUMINATING MOISTURIZER AND
ILLUMINATING MOISTURE CREAM
Breakthrough brightening with a more than

100% surge in hydration after 15 minutes
Ultrarich cream formula with ultimate
hydration works to strengthen skins
moisture barrier.
Softens and soothes skin while helping
reduce visible hyperpigmentation.*
During the day, helps leave skin looking
luminous, more even-toned, and radiant.*
At night, helps reduce dehydration.
Illuminating Moisturizer (for combination-to-oily skin)
11-6410
Illuminating Moisture Cream (for normal-to-dry skin)
11-6411
*When used as part of the Artistry Ideal Radiance System.
76

THE PRODUCT
protect skin.
fast results.
USE INSTRUCTIONS
contact with eyes.
Follow with Artistry Ideal Radiance
UV Protect SPF 50+.
ARTISTRY
SKINCARE GUIDE

THE PRODUCT
Exclusive Balanced Brightening Complex
reduces visible dark spots
and discolorations.
SPF 50+ formula combines four
sunscreens to help protect skin.
USE INSTRUCTIONS
Shake bottle well.

contact with eyes.

UV PROTECT SPF 50+
Defend with the ultimate UVB/UVA protection
The suns rays are the single-biggest threat
to younger-looking skin no matter your tone or
the forecast. UVB/UVA protection is of utmost
importance when using brightening skincare
to help prevent the formation of future dark
spots, freckles, and discolorations caused by
UV exposure.
More than sunscreen, its a defensive shield
that provides our highest level of UVB/UVA
protection, even during the highest levels of
sun exposure.
Ultralight, oil-free, water-resistant formula
attracts and holds moisture for comfortable skin
all day.
HOW TO TALK ABOUT

the importance of sunscreen in a
brightening regimen

UV Protect SPF 50+ is a critical
step to shielding skin, since
a brightening regimen can
decrease your skins natural
ability to protect itself. Artistry
Ideal Radiance moisturizers
do not contain SPF in order
to make their formulas more
hydrating, so adding this extra
step an absolute must.
11-7809
77
BRIGHTENING
SYSTEM INCLUDES
Artistry Ideal Radiance Illuminating Cleanser
Artistry Ideal Radiance Illuminating Moisture Lotion
(toner)
Artistry Ideal Radiance Illuminating Essence
Artistry Ideal Radiance Illuminating Moisturizer
(for combination-to-oily skin)
OR
Artistry Ideal Radiance Illuminating Moisture Cream
(for normal-to-dry skin)
RESULTS
Instantly, skin appears more radiant.1
In 24 hours, visible dark spots diminish.2
In 7 days, more even tone is revealed.2
In 4 weeks, skin brightness improves.2
In 12 weeks, 81% agreed that their skin
brightness improved.

SYSTEM
Capture an unmistakable radiance that
signifies youth
Expect breakthrough results from this
brightening system no matter your skin tone or
ethnicity. Our 4-Step Skincare Regimen targets
the deepest layers of the skins surface to soothe,
brighten, and protect while reducing visible dark
spots and discolorations.
System With Moisturizer 11-7861
System With Moisture Cream 11-7862
After using the Artistry Ideal Radiance System (Illuminating Cleanser, Illuminating
Moisture Lotion, Illuminating Essence, Spot Corrector, and Illuminating Moisturizer).
2
When used with Illuminating Cleanser, Illuminating Essence, and Spot Corrector.
Artistry Ideal Radiance Collection Bundle

Everything you need to sample and sell:
All seven full-size products
30 Spot Corrector foil samples
30 Artistry Sampler Pouches
30 Artistry Skincare Portfolio Worksheets
1
Two tabletop displays

An incredible savings more than 20% off!
11-8985 U.S.
11-8986 Canada (UV Protect SPF 50+ not included)
78
ARTISTRY
SKINCARE GUIDE
DEMO: GLOWING REVIEWS

BRIGHTENING DEMONSTRATION
In this demonstration, you can illustrate to your

customer the instant brightening effects delivered
by Artistry Ideal Radiance Illuminating Essence
and Spot Corrector.
What you will need:

Spot Corrector
STEP 1
STEP 2
STEP 3
Massage a small amount of

Illuminating Essence into the
top of your customers hand.
Allow to absorb.
Now that Illuminating Essence

has absorbed into the skin,
apply the Spot Corrector on top.
Apply UV Protect SPF

50+ directly on top of the
Illuminating Essence and
Spot Corrector.
Illuminating Essence offers

unprecedented results.
Clinical tests showed that
Illuminating Essence offers
unprecedented brightening for
instantly radiant skin.
*When used with Illuminating Cleanser and
Spot Corrector.
Highly concentrated Spot

Corrector targets dark spots.
In just two hours, the deepest
layers of the skins surface
are targeted. And in 24
hours, visible discoloration is
significantly reduced.*
Now, look at your hand.
Do you notice that the skin has
been instantly brightened?

UV Protect SPF 50+
UV Protect SPF 50+ helps

shield skin against dark spots
and discolorations with a
high-level UVB/UVA sunscreen.
It absorbs quickly and
creates a smooth base for
Artistry cosmetics.
Look at the dramatic difference
in your hands! Now you see
how Artistry Ideal Radiance
products work synergistically to
bring you more luminous and
even-toned skin.
79
ANTI-AGING
Take
advantage of the Learning

Centers Artistry Youth Xtend
web-based training course.
80
ARTISTRY
SKINCARE GUIDE
ARTISTRY YOUTH XTEND COLLECTION

Reprogram the future of skin.
ARTISTRY ANTI-AGING SKINCARE
This revolutionary anti-aging skincare collection helps revitalize your

skins future while helping to repair the appearance of past damage
and helping to protect it against future damage. Artistry Youth
Xtend products help reduce the appearance of lines and wrinkles,
so skin looks younger, smoother, and more radiant.

Age 30+.
Who desire a more youthful appearance now and
into the future.
Who are interested in preventing, repairing, and delaying
the signs of aging, particularly fine lines and wrinkles.
81
ANTI-AGING
ARTISTRY YOUTH XTEND COLLECTION
THE FUTURE OF SKINCARE IS NOW

Artistry Youth Xtend technology and its advanced
ingredients work to reduce the appearance of fine lines
and wrinkles. Skin looks younger, smoother, and more
radiant into the future.
REVITALIZE
Taken from the
Mediterranean myrtle plant,
LifeSirt Mediterranean
botanical extract nourishes
and revitalizes skin cells.
REPAIR
Patented Micro-X6 Peptide
helps repair visible skin
damage,* smoothing and
diminishing the look of fine
lines and wrinkles.
PROTECT
African baobab fruit
extract and other organic
ingredients help protect
and soothe to restore
radiance and clarity.
*Based on womens perceptions in clinical study using the Artistry Youth Xtend Power System.
82
For more information in the U.S. visit Amway.com, in Canada, visit Amway.ca.
ARTISTRY
SKINCARE GUIDE

THE PRODUCT
Exclusive patented Artistry oat extract
gives skin a smooth and radiant look.
USE INSTRUCTIONS
Dampen skin with fresh warm water.
Work cleanser into thick lather.
Apply to face in a circular massaging

motion, avoiding direct contact
with eyes.
Rinse thoroughly with warm water.
Use morning and night.
Follow with Artistry Advanced
Softening Toner.
ARTISTRY ADVANCED
CREAMY FOAM CLEANSER
Begin with a conditioned, comfortable
complexion
Luxurious and foaming for a gentle yet
impeccably thorough clean.
Rich, generous lather hydrates while
sweeping away makeup and impurities.
Conditions and smooths skin with patented
oat extract.
11-6065
HOW TO TALK ABOUT
the Artistry Youth Xtend fragrance

The fragrance developed exclusively for the Artistry
Youth Xtend Collection contains a delicate bouquet of jasmine,
magnolia, green tea, citrus, and cedar wood.
83
ANTI-AGING
THE PRODUCT
Japanese lilyturf strengthens the tight
junction, a moisture level-controlling part
of the epidermis that helps seal in skins
own moisture.
The tight junction helps to minimize the
space between skin cells to prevent moisture
loss. When skin cells are spread out, its
much easier for moisture to escape.
USE INSTRUCTIONS
Splash on palm or cotton pad,
and gently pat over the entire face
and neck.
Follow with Artistry Youth Xtend
Serum Concentrate.
Use morning and night.
ARTISTRY ADVANCED
SOFTENING TONER
Tone skin and lock moisture in
Gently smooths skin and properly prepares
it for treatment products.
Lightweight and milky formula refines the
skins surface.
Seals in skins own moisture with Japanese
lilyturf to strengthen the tight junction the
space between surface skin cells.
11-6066
84
ARTISTRY
SKINCARE GUIDE
DEMO: LIFESIRT
In this demonstration, you can illustrate to your customer how: LifeSirt nourishes skin cells,
so skin looks younger and more radiant. Revolutionary LifeSirt is an ingredient extracted from
the leaf of the Mediterranean myrtle plant.
DIRECTIONS FOR DEMO
What you will need:
Show the unsoaked raisins and say:
cup (62.5 mL)

Advanced Softening Toner
These raisins symbolize aged skin cells.

When they are exposed to sun and other
environmental aggressors, the aging
process starts, and they begin to shrivel
and not function as they did when they
were younger.
46 raisins in a small bowl

46 raisins pre-soaked in
THE NIGHT BEFORE

Place 46 raisins in cup (62.5 mL) of
Advanced Softening Toner.
Have an additional 46 raisins on hand
that have not been soaked.
Unsoaked raisins
Show the raisins that were soaked

overnight and say:
But here I have raisins soaked in Artistry
Advanced Softening Toner; notice that
they are now plumped. These raisins
are now looking and acting more like they
did when they were younger: more resilient
and stronger.
Raisins soaked in
85
ANTI-AGING
RESULTS
92% experienced a clinical reduction in
visible fine lines in 12 weeks.

THE PRODUCT
Contains the highest concentration of all
key ingredients in the Artistry Youth Xtend
Collection, including LifeSirt Mediterranean
botanical extract, Micro-X6 Peptide, and
African baobab fruit extract.
USE INSTRUCTIONS
Apply evenly over face and neck in
upward strokes.
Can be used morning and night.
Follow with Artistry Youth Xtend
Enriching Eye Cream.
ARTISTRY YOUTH XTEND

SERUM CONCENTRATE
Look younger, longer
Exclusive, precious, and concentrated,
this is the most powerful formula in the
Artistry Youth Xtend Collection. Think of
it as the essential step in revitalizing your
skins future.
Before
After
Contains the greatest concentration of

patented, exclusive ingredients to help
revitalize, repair, and protect.
Instantly diminishes visible fine lines
and wrinkles.
Helps prolong the look of youthful skin.
11-3809
86
Artistry Youth Xtend Serum Concentrate starts

to work immediately. The after image was
taken immediately after Serum Concentrate
was applied.
ARTISTRY
SKINCARE GUIDE
DEMO: SOFTER SKIN

IN JUST ONE USE
In this demonstration, you can illustrate to your customer how the Artistry Youth Xtend
Power System achieves notably softer skin in just one use.
DIRECTIONS FOR DEMO
What you will need:
Show your customer the products and say:

Serum Concentrate

Enriching Cream
OR
Enriching Lotion
I would like to show you the remarkable

benefits of two products in the Artistry
Youth Xtend Power System. This is Serum
Concentrate and this is Enriching Cream
(or Enriching Lotion).
Start demo:
Apply these products to the back of
your hand.
Show how the products work together:
Gently rub the Serum Concentrate onto the
back of your hand. Youll notice that this
lightweight serum quickly absorbs into your
skin, beginning to soften it.
Now apply the Enriching Cream (or Enriching
Lotion) to seal in the treatment and provide
an additional surge of moisture. Feel your
skin after these two products have been
applied. Compare your treated hand to your
untreated hand.
87
ANTI-AGING
RESULTS
100% exhibited improvement in fine lines
in 12 weeks.
93% experienced a clinical reduction in
visible fine lines around the eyes in only
two weeks.

THE PRODUCT
LifeSirt is an ingredient extracted from
the leaf of the Mediterranean myrtle plant.
LifeSirt nourishes skin cells, so skin looks
younger and more radiant.
Micro-X6 Peptide helps repair the
appearance of past damage.
African baobab, a powerful antioxidant
complex, helps prevent the effects of
environmental damage, leaving the skin
around the eye area vibrant and refreshed.

ENRICHING EYE CREAM
Banish crows-feet
Rich and deeply moisturizing cream targets
the early signs of aging in the eye area.
Created specifically for the delicate eye
area to diminish the appearance of fine
lines and wrinkles.
Powerful antioxidant complex helps
protect against environmental damage,
leaving skin around the eyes looking
vibrant and refreshed.
11-3810
88
USE INSTRUCTIONS
Lightly dab a small amount with your ring
finger under and around the eye area
before applying face moisturizer.
Follow with Artistry Youth Xtend Protecting
Lotion or Protecting Cream.
ARTISTRY
SKINCARE GUIDE
DEMO: INSTANTLY YOUNGERLOOKING EYES

In this demonstration, you can illustrate to your customer how: Artistry Youth Xtend
Enriching Eye Cream was created specifically for the delicate eye area. This rich, moisturizing
cream diminishes the appearance of fine lines and wrinkles for a younger, more vibrant look.
DIRECTIONS FOR DEMO
What you will need:
Open the Artistry Youth Xtend Enriching

Eye Cream and Artistry Concealer.
As you speak, mix some of the eye
cream with the concealer.

Enriching Eye Cream
Artistry Concealer
Small cosmetic cup with mixing spatula
or the back of the customers hand.
For years, makeup artists have mixed

eye cream with concealer in order to get
two benefits at once hide flaws while
you moisturize and refresh the skin.
Show the mixture to your customer
and say:
Apply this beneath one of your eyes.
Use a gentle tapping with your fingertip
to apply the product. See how dark
circles or discolorations are immediately
hidden. Now, notice how soft and supple
the skin feels.
Before
After
VISIBLY SMOOTHER EYE AREA
IN TWO WEEKS. These pictures show how
Artistry Youth Xtend Enriching Eye Cream
diminishes the look of fine lines and wrinkles
around the eyes, including crows-feet.
89
ANTI-AGING
RESULTS
In three weeks, provides all-day moisture
for more radiant-looking skin.
80% of women noticed more radiant
skin in just three weeks.

THE PRODUCT
SPF 15 PA+++ sunscreen provides broadspectrum UVB/UVA protection for daily use
to help prevent the development of fine lines
and wrinkles caused by UV exposure.
USE INSTRUCTIONS
Smooth gently over face and neck
for full sun-protection coverage
each morning, avoiding contact
with eyes.
Follow with daily foundation.

PROTECTING CREAM AND
PROTECTING LOTION
Shield with sunscreen and antioxidants
Daytime moisturizing protection from
environmental stresses and UV damage.
SPF 15 PA+++ provides broad spectrum
UVB/UVA protection to help prevent the
development of fine lines and wrinkles
caused by UV exposure.
African baobab fruit extract plus black
currant, green acerola cherry (a powerful
antioxidant), and other botanicals help to
protect from environmental stressors.
Protecting Cream 11-3807
Protecting Lotion 11-3803
90
HOW TO TALK ABOUT

the African baobab fruit extract
Artistry scientists
discovered an anecdote about a
legendary tree in Africa known
as the Tree of Life that can
live up to 1,000 years. Artistry
scientists studied this tree and
found a fruit extract rich in
moisturizing agents.
ARTISTRY
SKINCARE GUIDE

THE PRODUCT
LifeSirt is an ingredient extracted from the leaf
of the Mediterranean myrtle plant.
LifeSirt nourishes skin cells, so skin looks
younger and more radiant.
Micro-X6 Peptide helps repair the appearance
of past damage.
USE INSTRUCTIONS
Smooth in upward strokes over face

and neck each evening.
Follow with daily foundation.

ENRICHING CREAM AND
ENRICHING LOTION
Boost repair and rehydration while you sleep
Sumptuous formula floods skin with
overnight hydration.
Awaken to dramatically improved moisture
levels, softness, and smoothness.
Exclusive Micro-X6 Peptide helps repair the
appearance of existing damage, reducing
the look of fine lines and wrinkles.
HOW TO TALK ABOUT

lotions vs. creams
Lotions are ideal for normalto-combination skin, whereas

creams are best for normal-to-dry
and dry skin.
Moisturizer for combination-to-oily skin

(lotion) or normal-to-dry skin (cream).
Enriching Cream 11-3808
Enriching Lotion 11-3804
91
ANTI-AGING
SYSTEM INCLUDES
Artistry Advanced Creamy Foam Cleanser
Artistry Advanced Softening Toner
Artistry Youth Xtend Protecting Lotion
OR
Artistry Youth Xtend Protecting Cream
HOW TO TALK ABOUT

systems
Systems are a great

value at 10% off what you
would pay for the products
individually.

SKINCARE SYSTEM
Restoring regimen helps prolong youth
This high-performing regimen helps
rejuvenate skins youthful appearance
morning to night and into the future.
Leaves skin clean, clear, and smooth.
Infuses all-day hydration.
Refines skins surface to receive optimal
benefits from treatment products.
Use with Artistry Youth Xtend Power System
for maximum benefits.
Skincare System With Cream 11-6160
Skincare System With Lotion 11-6159
92
ARTISTRY
SKINCARE GUIDE
SYSTEM INCLUDES
Artistry Youth Xtend Serum Concentrate
Artistry Youth Xtend Enriching Eye Cream
Artistry Youth Xtend Enriching Lotion
OR
RESULTS
89% noticed softer skin after just one use.

78% saw a reduction in the appearance of
fine lines and wrinkles in one week.
Before
After

POWER SYSTEM
Revolutionary trio helps defy age
This intensive system puts the collections
most powerful products to work on
diminishing the early signs of aging.
Revitalizes skin by reducing visible fine
lines and wrinkles.
SOFTER SKIN IN JUST ONE USE. These

pictures show the visible reduction of fine lines
and wrinkles on the forehead after using Artistry
Youth Xtend Power System.
Leaves skin softer and younger looking.

Triggers incredible results when all three
products are used together.
Power System With Cream 11-7280
Power System With Lotion 11-7279
93
ANTI-AGING
ARTISTRY ESSENTIAL
HAND TREATMENT
Wrap hands in anti-aging luxury
Age-defying formula hydrates and improves
skins texture by reducing the appearance
of fine lines.
Fortified with protective ingredients.
Features a brightening complex to help
reduce visible dark spots.
Contains SPF 15 to shield skin from the
suns aging rays.
10-2205
94
ARTISTRY VITAMIN C + WILD YAM

TREATMENT
Rest assured, this at-home alternative to
injectable fillers needs no needles*
This breakthrough, nature-identical,
pharmaceutical-grade L-ascorbic vitamin C and
wild yam product is intensive yet noninvasive.
The only product of its kind that lets you control
when the vitamin C is activated to provide peak
potency and wrinkle-fighting power.
E-7313
*Results not equal to cosmetic/surgical procedures.
ARTISTRY
SKINCARE GUIDE
DEMO: VISIBLE
PROTECTION
In this demonstration, you can illustrate to your customer how: Artistry Vitamin C + Wild Yam
Treatment helps you experience the ultimate potency, effectiveness, and wrinkle-fighting power.

What you will need:
An apple
DIRECTIONS FOR DEMO

Pick up the apple and show it to your
customers as you describing the effects of
free radical damage.
Lets explore the Artistry brands alternative to
a filler injection.* With Artistry Vitamin C + Wild
Yam Treatment, you dont have to worry about
risk or recovery. Its the at-home alternative to
injectable fillers.* It uses pure wrinkle-fighting
technology and is clinically tested to reduce the
appearance of wrinkles by 58%.
Artistry Vitamin C + Wild Yam Treatment
You can see the difference for yourself!

Earlier, I cut this apple in half and applied
Vitamin C + Wild Yam to one half and left the
other half untouched. While the apple has
been exposed to the air, unstable molecules
(which lead to damage and wrinkles) have
been attacking it, and look its brown.
Notice that the side with Vitamin C + Wild
Yam Treatment has been under the same free
radical attack, but it still looks like a fresh,
crisp apple. Thats the amazing power of
Vitamin C + Wild Yam. Imagine your skin as
the apple. Which side do you prefer?
The secret to this serum is its pharmaceuticalgrade, nature-identical vitamin C, a powerful

ingredient that helps reduce the appearance
of wrinkles. This is the only vitamin C and wild
yam product on the market that allows you to
control when the vitamin C is activated. You
experience the ultimate potency, effectiveness,
and wrinkle-fighting power.
*Results not equal to cosmetic/surgical procedures.
95
TREATMENT PRODUCTS
ARTISTRY ESSENTIALS
ANTI-BLEMISH
Target and tame breakouts
Comprehensive complex
of ingredients absorbs oil
and purifies skin.
Fight acne on the spot
while discouraging new
breakouts, no matter what
skin type.
Powerhouse of ingredients
includes salicylic acid,
oregano, and green
acerola cherry.
10-4134
96
ARTISTRY ESSENTIALS
PORE CLEANSING MASQUE
Unclog and reduce
visible pores
Refresh skin with this
deep-cleansing mineral
clay masque. Draw out
excess oil to help control
shine and noticeably
reduce the appearance
of pores.
ARTISTRY ESSENTIALS
MOISTURE INTENSE
MASQUE
Face a moisture surge
Just one application of
this light, whipped masque
and skin feels hydrated
and buttery soft all day.
Restores moisture
barrier to help prevent
future drying.
Honeydew blossom
fragrance refreshes.
Soothing cucumberhoneysuckle
fragrance relaxes.
Ideal for combination-tooily skin.
Ideal for normal-to-dry skin.
10-6400
10-6401
ARTISTRY
SKINCARE GUIDE
ARTISTRY BASIC SKINCARE
ARTISTRY ESSENTIALS EYE & LIP

MAKEUP REMOVER
Remove stubborn makeup while soothing skin
Quickly and easily removes mascara and
even bold lip color without a trace.
Formulated with skin-smoothing aloe vera
gel, chamomile, and oat extract.
Contains emollients to condition eyelashes.
10-6403
97
TREATMENT PRODUCTS
ARTISTRY ESSENTIALS
POLISHING SCRUB
Rejuvenate visibly dull-looking skin
Gently exfoliate dead skin cells and polish
skin with this light-foaming scrub featuring
jojoba beads.
Accelerates natural exfoliation and improves
skin texture.
Contains Nutrilite ingredients like clarifying
ginseng and soothing chamomile.
Tangerine and berry fragrance invigorates.

Ideal for all skin types.
10-6399
98
ARTISTRY ESSENTIALS ALPHA

HYDROXY SERUM PLUS
Smooth and soothe skin
Gentle yet effective, this serum delivers a robust
blend of alpha hydroxys exfoliating properties
combined with oat extract, a clinically tested
skin soother.
In 12 weeks, skin feels 60% smoother.
10-7992
ARTISTRY
SKINCARE GUIDE
WHICH EXFOLIATOR IS RIGHT

FOR YOUR CUSTOMER?
She Wants
To rejuvenate the
appearance
of dull-looking skin.
Shell Get
Artistry Essentials
Polishing Scrub
Soft, smooth, and fresh skin.
10-6399
Light foam that gently sloughs

off dead skin.
Artistry Essentials Alpha

Hydroxy Serum Plus
60% smoother feeling skin

in 12 weeks.
Noticeably softened fine lines.
To smooth and
soothe skin.
Shell Love
10-7992
To visibly
tighten pores.

Instantly refined and

smoothed visible pores.
11-5408
Contains Lentil Seed Extract to

provide a 62% reduction in the
appearance of pores.
Oil absorption for 8 hours.
21% improved, faster
exfoliation when used with
Renewing Peel.
Improved radiance.

Renewing Peel
Skin that looks and feels

softer and smoother after
just one use.
10-7998
An improvement in skin
smoothness and texture.
More radiant skin.
Younger-looking skin.
99
EYE PRODUCTS
DELICATE SKIN DESERVES

SOMETHING EXTRA
HOT
SKINCARE
TREND
HYDRATION
ARTISTRY HYDRA-V
REFRESHING EYE GEL CREAM
Wake up eyes to a healthy, hydrated look
Intensely hydrating, non-greasy gel cream
helps diminish the look of puffiness and
dark under-eye circles.
Brightens eye area so eyes look
wide awake after just one use.
Immediately hydrates eye area and lasts all day.
Eye area appears healthy and younger looking.
11-7649
100
The skin around the eyes is

significantly different than other
facial skin it ages more quickly
than any other area of your face.
The skin under the eyes is seven
times thinner than the rest of
the skin on your face.
Due to its thinness, the eye area
is more delicate and sensitive.
Some ingredients you can
tolerate on your face could
irritate this area.
The under-eye area has virtually
no sebaceous glands, making
the skin extremely dry.
The eye area overlies a
particularly dense capillary
network and has minimal fat
padding, making it prone to
puffiness and dark circles.
Pulling, tugging, and rubbing
the eye area skin such as
when removing eye makeup,
crying, or using contact lenses
leads to sagging of the delicate
eye area.
ARTISTRY
SKINCARE GUIDE
WHICH EYE CREAM IS RIGHT

FOR YOUR CUSTOMER?
She Wants
To help diminish
the look of
puffiness and dark
under-eye circles.
Shell Love
Artistry HydraV
Refreshing
Eye Gel Cream
11-7649
Shell Get
A brightened eye area
eyes look wide awake
after just one use.
Immediate hydration to the
eye area that lasts all day.
To reduce the
appearance
of fine lines and
wrinkles, including
crows-feet.

Enriching Eye Cream
Reduced appearance of fine

lines and wrinkles, including
crows-feet, in only two weeks.
11-3810
Protection against
environmental assaults.
An eye area that appears

healthy and younger looking.
Moisturizing and
soothing formula.
A total transformation
around the upper and
lower eye areas.
Artistry
Creme LuXury Eye
A total transformation 360

around the upper and lower
eye areas.
10-9698
Visually lifted eyelids with the

help of instant lift polymers.
Exclusive Artistry CellEffect
Technology to help replenish,
energize, repair, and protect
the skin.
A luxurious experience with
our unique, 87-step microtexturizing process, which
creates a firm, silky texture.
101
ACNE SKINCARE
CLEAR.NOW SKINCARE
SYSTEM
The first and only comprehensive
solution to clear skin
Stop the cycle of breakouts for
good with this exclusive threestep acne treatment system using
patented, stabilized sodium chlorite
combined with salicylic acid.*
Acne Treatment Wash clears
pores of oil and debris while
gently exfoliating to help skin
feel smooth.
Purifying Toner utilizes
patented, stabilized sodium
chlorite to reach deep into
pores and eliminate bacteriafriendly acne-producing oil.
Acne Treatment Lotion helps
treat and rejuvenate the
appearance of acne-affected
skin with antioxidants and
active levels of salicylic acid.
*Based on a survey of acne treatment systems
available in the U.S., April 2013.
70-1940 US
70-3818 Canada
102
CLEAR.NOW ACNE
TREATMENT DEVICE
See acne vanish in 24 hours
CLEAR.NOW
SUPPLEMENT
Realize a beautiful complexion
This dermatologistrecommended device has

been clinically tested to be
safe and effective for targeting
and treating mild to moderate
inflammatory acne blemishes.
This exclusive supplement

promotes healthy-looking
skin through Praventin,
a patent-pending, bioactive,
milk-derived protein, and
vitamin D.
90% of acne blemishes

disappeared or faded in
24 hours after just one
treatment.
In just two weeks,

participants in clinical
studies involving the key
ingredient Praventin began
to notice results.*
76-0200
*Based on participants who took 200 mg of

Praventin daily. Trademark: Praventin
(Campina Nederland Holding, B.V., Netherlands).
74-6724
ARTISTRY
SKINCARE GUIDE
ACNE SKINCARE
HEALTHY LIFESTYLE, HEALTHY SKIN

Curious about whats going on inside your body? Consult your skin. Its the external expression of
your internal health. Keep yours radiant and acne resistant with these healthy tips:
Commit to a skincare regimen, every day.
No exceptions, as even one day or night missed
can trigger a breakout. Keep that regimen
consistent. Switching from product to product
could cause skin to react even more as it tries to
adjust to the change of a new regimen.
Dont smoke. Smoking affects your skin just like

it does your bodys other organs. It ages skin,
impairs function, and is even linked to disease.
Dont smoke or, if you do, quit. Its one of the
best preventive measures you can take against
premature aging, inside and out.
Keep stress in check. Stress is emotional and

physical and both can trigger acne. Stress
creates an inflammatory response in the body
that can cause the walls of clogged pores to
break. When this happens, skin exhibits redness
around the broken pore and an influx of sebum
or a zit. Further, stress pushes the adrenal
gland into overdrive, producing more androgens
(male hormones), which can lead to more acne.
Exercise, meditation, deep breathing, and prayer
are excellent stress reducers.
Move your body. Cardio reduces stress, since it

gets your heart going, which pushes more oxygen
to your brain. Get moving three times a week, for
30 minutes or more, minimally.
Eat healthy. We really are what we eat, and a

low-glycemic diet rich in colorful fruits and
vegetables and omega-3 fats is best. Consider
supplementing with a probiotic like Nutrilite
IntestiFlora 7 and 3050 mg of zinc gluconate
per day. Limit fat and sugar, as grease clogs pores
and excessive sugar causes insulin production,
which in turn, causes the body to emit more
hormones, including androgens.
Get a good nights sleep. There is no magic

number sleep needs are individual. The average
adult needs 79 hours every night. Teens and
tweens need slightly more, up to 11 hours.
Reducing your stress reduces your chances of
breaking out. Also, before you work out, remove
your makeup and likewise, shortly after you
work out cleanse your face to remove sweat and
oil. It is best to cleanse immediately after working
out, before your body cools down.
103
SKINCARE
Artistry
Men

Learn how this new collection specifically created
for a mans unique skincare needs is formulated for
success for both his skin and your business.
104
ARTISTRY
SKINCARE GUIDE
ARTISTRY MEN SKINCARE COLLECTION

Skincare created exclusively for men.
Artistry Men is a complete line of skincare products specifically
formulated for a mans skin to be at its best, so he can look his best.
Mens skin is biologically different than womens. Higher testosterone
levels and the stress of daily shaving leave his skin more open to
MENS SKINCARE
problems like shine, roughness, and dryness. This effective system

was developed to give men balanced, healthylooking, and noticeably
improved skin by targeting two key skin needs: hydration and oil control.
Target audience for this collection is men:

Of any age, who want to look and feel their best (nearly 79%
of men today believe they need to look good to get ahead).
Who desire to reduce the visible signs of aging.
Who want grooming products that address their unique skincare
needs half of all men who use skincare products are using
their wifes products.
105
SKINCARE
HIGH PERFORMANCE
DERMASYNC COMPLEX
Achieve maximum hydration and control oil with dualaction,
advanced DermaSync complex found in all Artistry Men
products. This exclusive formula helps skin look healthier
and minimizes the appearance of fine lines. The patented
twophase blend works in tandem to control oil production
and infuse moisture for a noticeably healthy, youthful look.
PHASE ONE: Oil Control
DermaSync complex helps control oil gland overproduction
and reduces shine. Skin looks healthy and renewed.
THE RESULTS: a restored balance of sebum production.
PHASE TWO: Moisture Management

The unique DermaSync complex contains exclusive
moisturizing ingredients that deeply hydrate skin and
provide a protective barrier to maintain moisture levels while
instantly smoothing skin. This advanced hydration formula
is key to diminishing fine lines and restoring skin radiance.
THE RESULTS: balanced, conditioned, moisturized skin.
Artistry Men advanced skincare solutions combine decades
of research and experience creating a specialized collection
of products for todays confident man.
106
ARTISTRY
SKINCARE GUIDE
BENEFITS
Targets mens primary skincare needs:
oil control and hydration.
Can be used more than once a day as
it does not irritate skin. Light exfoliation
massages skin rather than scrubbing it.
Helps replace lost lipids.
Prepares skin to receive maximum
benefits from the Artistry Men collection.
Lathers well and is gentle and
non-irritating to skin.
MENS SKINCARE
Features the fresh, modern

Signature fragrance.

THE PRODUCT
Exclusive DermaSync complex
targets oil control and hydration.
ARTISTRY MEN
GENTLE FACE WASH
Remove daily dirt and excess oil, plus gently
condition
An effective, yet gentle foaming cleanser,
formulated to remove oil while maintaining
the vital moisture of mens skin.
Moisturizing jojoba and mannan beads

release moisturizing benefits onto the skin
as they dissolve and help cleanse pores.
Patented shiso and aloe complex
helps reduce irritation.
USE INSTRUCTIONS
Wet face and hands.
Deepcleaning wash cleanses pores

and smooths rough skin.
Dispense a small amount into palm of

hand and begin to lather with fingertips.
Use day and night to leave skin refreshed,

clean, and conditioned never tight
or dry.
Using fingertips, apply to face and

massage gently.
11-1225
Rinse with warm water.

Use in the morning and/or evening.
107
SKINCARE
BENEFITS
Makes shaving more comfortable.
Leaves skin feeling clean, refreshed,
and conditioned not tight or dry.

THE PRODUCT
ARTISTRY MEN
SMOOTH SHAVE FOAM
Reduce razor burn
Long-lasting, luxurious shave foam
formulated for a close, comfortable shave.
Delivers a well-groomed look while keeping
mens skin smooth, soft, and moisturized.
The perfect buffer between the razor
and your face, it softens the beard for a
smooth, close shave without redness or
razor burn.
11-1226
108
Contains some of natures most soothing

ingredients: coconut oil, shea butter,
glycerin, and other naturally derived
emollients.
USE INSTRUCTIONS
Cleanse face with Artistry Men
Gentle Face Wash.
Wet beard with warm water.
Shake can well and dispense a golf
ballsized amount into hand.
Massage foam evenly through beard.
Shave and rinse thoroughly.
ARTISTRY
SKINCARE GUIDE
BENEFITS
Fights excess oil and shininess.
Helps protect against stresses and
dryness by moisturizing the skin and
maintaining the protective lipid barrier.
Applies easily and absorbs rapidly
with a non-sticky, non-greasy after-feel.
MENS SKINCARE

THE PRODUCT
ARTISTRY MEN
POST SHAVE TONER
Soothe and balance skin
Contains horse chestnut complex,

aloe, and tocopherol.
Formula contains oil inhibitors
zinc PCa and Butyl avocadate.
A lightweight formula to balance the

condition of mens postshave skin
by soothing, removing excess oil, and
maintaining skins natural protective barrier.
USE INSTRUCTIONS
Helps reduce skin irritation and redness.
To use after cleansing face or shaving:
Softens and conditions beard for

a smooth, comfortable electric shave.
11-1227
Pour a small coin-sized amount into palm

of hand and apply over face and neck.
Use in the morning and/or evening.
To use as a pre-shave with an electric shaver:
Pour a small coin-sized amount into palm
of hand and apply over face and neck.
Allow to dry before shaving.
For maximum benefits, reapply
after shaving.
109
SKINCARE
RESULTS
Improved skin in just 4 weeks.
95% experienced deep moisturization.
92% saw oil reduction.
76% noticed improvement in
their skins appearance.

THE PRODUCT
This high-performance, anti-aging concentrate
contains advanced, restorative ingredients that
improve overall skin firmness and minimize fine
lines and wrinkles.
ARTISTRY MEN
SERUM CONCENTRATE
Repair, restore, rejuvenate
Anti-aging serum improves overall
skin firmness and condition
Helps exfoliate, smoothing dry, rough skin
Minimizes the appearance of fine lines
Helps improve the signs of aging caused
by fatigue and environmental stress
11-9024
Exclusive Micro-X6 Peptide helps nourish skin.

Patented oat extract exfoliates to smooth skin.
USE INSTRUCTIONS
After the Artistry Men Post Shave Toner,
dispense 23 pumps of Artistry Men
Serum Concentrate into palm of hand.
Use fingertips to apply serum to the face
with an upward, massaging motion,
focusing on the expression areas
around the eyes and forehead.
For maximum results, use morning and night.
DEMO: SERUM CONCENTRATE

In this demonstration, you can illustrate to
your customer how Artistry Men Serum
Concentrate creates a nice, matte skin finish.

What you will need:
Artistry Men Serum Concentrate
110
DIRECTIONS FOR DEMO

Gently rub a small amount of the Serum
Concentrate onto the back of your hand and say,
See how light the Serum Concentrate is, and
how quickly it absorbs into the skin? The nice,
matte finish makes skin look smooth, natural,
and youthful which helps you look your best.
ARTISTRY
SKINCARE GUIDE
Hydrate and protect

All-day hydration formula
protects against moisture
loss and dryness by helping
to restore skins natural
lipid barrier.
Long-lasting moisturizer
promotes both oil control
and hydration.
Lightweight, smooth
formula absorbs easily.
Use day and night for
healthier-looking skin.
11-1228
MENS SKINCARE
ARTISTRY MEN
FACIAL MOISTURIZER
TOOLS
Artistry Men Launch Kit
Discover highperformance results and make a
powerful impact with the Artistry Men Launch Kit.
It has everything you need to get started selling this
exclusive, advanced line. The kit includes:
All five full-size products from the collection.
10 foil samples each of the Gentle Face Wash,
Post Shave Toner, Serum Concentrate, and Facial
Moisturizer an easy way for your customers to
sample the collection.
Selling tools with all the product information
you need to help make it simple to sell.
10-pack of Artistry Men Skincare Collection Brochures.
Two Artistry Men tabletops to build customer excitement.
A premium carrying case that opens to create
a informative display featuring our exclusive
Artistry Men DermaSync technology.
12-0201
111
RESOURCES
Youre in business for yourself, not by yourself. Thats why weve put together this
collection of resources to help you build your beauty business.
IBO-ONLY RESOURCES
TOOLS
Artistry Customer Profile
Amway.com/apps
Also available in the Resource Center.
Artistry Signature Foundation Guide
New and available in the Resource Center.
ARTISTRY KITS
Artistry Men Launch Kit
12-0201 English
Artistry Hydra-V Demo and Display Kit
26-8457
In Canada:
26-8457C
Artistry Creme LuXury Eye

Amway.com/LuXuryEyeVideo
Amway.ca/LuXuryEyeVideo
14-Night Restore Program
Amway.com/14NightRestoreVideo
Amway.ca/14NightRestoreVideo
Amway.com/RenewingPeelVideo
Amway.ca/RenewingPeelVideo
Amway.com/AntiWrinkleVideo
Amway.ca/AntiWrinkleVideo
Artistry Ideal Radiance Collection
Amway.com/IdealRadianceVideo
Amway.ca/IdealRadianceVideo
Amway.com/IdealRadianceTestimonialVideo
Amway.ca/IdealRadianceTestimonialVideo

Amway.com/IdealRadianceResources
Amway.ca/IdealRadianceResources

Amway.com/YouthXtendVideo
Amway.ca/YouthXtendVideo
Amway.com/YouthXtendCollectionVideo
Amway.ca/YouthXtendCollectionVideo

Amway.com/YouthXtendResources
Amway.ca/YouthXtendResources
Artistry Forward Beauty

Amway.com/ForwardBeautyVideo
Amway.ca/ForwardBeautyVideo
Artistry Men
Amway.com/ArtistryMenResources
Amway.ca/ArtistryMenResources
Artistry Men
Amway.com/ArtistryMenResources
Amway.ca/ArtistryMenResources
Artistry HydraV Collection

Amway.com/HydraV
Amway.ca/HydraV
Artistry HydraV Collection

Amway.com/HydraVResources
Amway.ca/HydraVResources
RESOURCE PAGES
112
VIDEOS
ARTISTRY
SKINCARE GUIDE
VIDEOS
Optimal Skincare Regimen
Amway.com/SkincareRegimenVideo
Amway.ca/SkincareRegimenVideo
Skin Types and Choosing Your Artistry Skincare
Amway.com/ChooseYourArtistryVideo
Amway.ca/ChooseYourArtistryVideo
TOOLS
Artistry Skincare Recommender
Amway.com/SkincareRecommender
Amway.ca/SkincareRecommender

Amway.com/TheCollection
Amway.ca/TheCollection
Artistry Intensive Skincare Collection
Amway.com/intensive-skincare
Amway.ca/intensive-skincare
Amway.com/IdealRadiance
Amway.ca/IdealRadiance
Amway.com/YouthXtend
Amway.ca/YouthXtend
Artistry Product Testimonials

ArtistryTestimonials.com
Artistry Men Skincare Collection

Amway.com/ArtistryMen
Amway.ca/ArtistryMen
Artistry Hydra-V Event Manual

Amway.com/HydraV
Artistry Hydra-V Skincare Collection

Amway.com/HydraV
Amway.ca/HydraV
ARTISTRY RESOURCES
Packaging Video
Amway.com/ArtistryPackagingVideo
Amway.ca/ArtistryPackagingVideo
A
RTISTRY SKINCARE
COLLECTIONS LANDING PAGES
113
THE LEARNING CENTER
NEW ARTISTRY WEB-BASED TRAINING
Artistry Hydra-V (35 min.)

Learn the basics of skincare starting
with Artistry Hydra-V. Beginning with
how to identify skin types, you will see
how Artistry HydraV compares to other
Artistry skincare collections, and learn
about the importance of hydration for all
skin types. Deepen your knowledge of
Artistry HydraV products technology
and benefits. Learn how to leverage these
products to drive volume in your business.
Artistry Men (35 min.)

Learn how the new Artistry Men collection
of premium skincare products is formulated
for success. Artistry Men exclusive
DermaSync technology is explained and
key benefits are demonstrated. Also learn
about the correct order of use for the
entire collection to maximize performance.
Recognize target customers and how you
can move your business forward.
Become your own trained Artistry product beauty expert!

Amway.com (Amway.ca in Canada) > Login > Learning Center
114
ARTISTRY
SKINCARE GUIDE
ARTISTRY WEB-BASED TRAINING
Artistry Brand Imagine the

Future of Beauty (20 min.)
The goal of the Imagine the Future of
Beauty course is to create a learner
experience that generates total belief in
the Artistry brand as a truly premium
brand. This experience will take you on
a journey that begins with the heritage of
the brand and explores its three pillars:
Discovery, Imagination, and Invention.
Next, you will experience the Artistry
Skincare Collections, including: Artistry
Creme LuXury, Artistry Intensive
Skincare, Artistry Youth Xtend, Artistry
Essentials, and Artistry color. Your
training will end by discovering the new
beautiful Crescendo packaging design.
ARTISTRY TRAINING
Artistry Ideal Radiance (30 min.)

This engaging course will introduce the
Artistry Ideal Radiance Collection.
Fueled by decades of research and
development, Artistry scientists have
unlocked the secret to radiant, youngerlooking skin with the first Artistry product
line targeted at skin brightening. Learn
how Artistry Ideal Radiance formulas
protect skin while helping to correct and
prevent uneven tone, and visible dark
spots and discolorations. See how new
3D Brightening enhances ingredient
delivery to target the deepest surface
layers of skin to create an unmistakable
radiant glow that signifies youth. Your
training will walk you through the Artistry
Ideal Radiance 4-Step Regimen and the
Glowing Reviews product demonstration.
Become your own trained Artistry product beauty expert!

Amway.com (Amway.ca in Canada) > Login > Learning Center
115
THE LEARNING CENTER
ENHANCE YOUR EXPERTISE AT THE AMWAY LEARNING CENTER

More online training courses for your Artistry business
Artistry Creme LuXury Collection (60 min.)
Discover how this luxurious skincare
collection delivers unparalleled results and
an unforgettable customer experience.
Artistry Youth Xtend Collection (25 min.)
Learn how this revolutionary collection
proactively fights visible aging through
scientifically advanced technologies that
address early skin concerns, so you can
help your customers revitalize the future
of their skin.
Collection (30 min.)
Discover how the breakthrough brightening
technology behind the Artistry Ideal
Radiance Collection helps diminish and
reduce the appearance of visible signs of
aging and unlocks the secret to brighter,
younger-looking skin. You will also learn the
features, benefits, and the order of use of the
products in this collection.
Sales Training
Selling 101: Getting Started
Selling 201: Expanding Your Customer Base
Growing Your Business Through Observing,
Questioning, and Listening
Cross-Selling to Existing Customers
Getting Referrals From Existing Customers
116
Artistry Brand Imagine the Future

of Beauty (20 min.)
The goal of the Imagine the Future of Beauty
course is to create a learner experience that
generates total belief in the Artistry brand
as a truly premium brand. This experience
will take you on a journey that begins with
the heritage of the brand and explores its
three pillars: Discovery, Imagination, and
Invention. Next, you will experience the
Artistry Skincare Collections, including:
Artistry Creme LuXury, Artistry Intensive
Skincare, Artistry Youth Xtend, Artistry
Essentials, and Artistry color. Your training
will end by discovering the new beautiful
Crescendo packaging design.
Artistry Drop & Shop (30 min.)
Expand your definition of sampling and learn
how to qualify your customers, in an all-new
program featuring the Artistry HydraV
Skincare Collection and Artistry Intensive
Skincare Advanced Skin Refinisher.
Artistry Trend Color Collection (30 min.)
This new, exciting, and interactive training
course will teach you how to build your
beauty business with the Artistry Trend
Color Collection category. Learn what inspires
these distinctive collections, who designs
and develops them, and makeup, fashion,
and trends.
Artistry Application (60 min.)
Learn techniques for applying cosmetics
flawlessly, so you can teach your customers
how to get the most out of Artistry
color products.
ARTISTRY
SKINCARE GUIDE
BRAND ADVOCATES BUILD CREDIBILITY

The Artistry brand partners with select individuals who share our brand values and help
contribute a wealth of experience and credibility to your beauty business.
Teresa Palmer, Global Face of the Artistry Brand
Teresa is best known for her work as a successful screen
actress. Chosen for her genuine charisma and entrepreneurial
spirit, Teresa is a strong advocate helping to promote the
Artistry brand globally. Her presence elevates the brand and
adds credibility to your beauty business.
LEARNING CENTER
Michelle DAllaird, Artistry Master Skin

Health Educator
Michelle owns and operates the Aesthetic Science Institute in
New York. She is one of only 350 aestheticians in the
U.S. to hold the distinctive ranking of Diplomat from CIDESCO,
an internationally acclaimed beauty training association.
Rick DiCecca, Artistry Global Makeup Artist and

Expert Hair Stylist
Ricks experience spans more than three decades in the
beauty industry. He collaborates on Artistry product
development, training and education, and promotional
activities. His signature style inspires trend collections,
empowering women to become their own works of art.
Beauty Ambassadors
Several fashion, beauty, and media personalities have fallen in
love with Artistry products and help spread the word about
our premier brand. Find them on Amway.com and encourage
your customers to get to know these experts who choose
Artistry products every day.
117
IN THE NEWS
THE ARTISTRY BRAND IN THE NEWS

To generate positive coverage of the Artistry brand and products, we diligently
communicate newsworthy information to influential beauty media. These media mentions
are a great tool to help you build credibility and sales for your beauty business with
current and new customers alike.
Making the most of media mentions
Follow ArtistryUS on Facebook for real-time updates on the
latest media mentions and letting them know that all Amways
media mentions can be found at Amway.com/inthenews
(Amway.ca/inthenews for Canada).
When Artistry products are featured in a magazine, purchase
the magazine so you are able to refer to the media mention
when introducing products to customers. This will give them a
credible review from a trusted source.
AS SEEN IN
AS SEEN IN
When Artistry products are featured online, in blogs, or in

interviews, email the positive coverage to customers or share
it on your social media sites.
Look for the As seen in marks in the catalog,
mini catalog, product pages and at Amway.com/inthenews
(Amway.ca/inthenews for Canada) and leverage them when
retailing Artistry products and presenting the business
opportunity to prospects.
AS SEEN IN
AS SEEN IN
Artistry in the News

See Artistry products in the pages of
Elle, Glamour, and other magazines!
Visit Amway.com/inthenews, ArtistryUS on
Facebook, or @ArtistryBeauty on Twitter!
118
AS SEEN IN
SOCIAL MEDIA
ARTISTRY
SKINCARE GUIDE
SOCIAL MEDIA SPARKS BUSINESS

If youre like most people, social media plays
a role in your daily life. When done right, posts
keep us connected and curious, always looking
for that next great tip or insight.
Facebook.com/ArtistryUS
Facebook.com/ArtistryCanada
ARTISTRY SOCIAL MEDIA
Social media is an ideal vehicle for staying

in touch with your beauty customers. The
ArtistryTM brand supports your efforts with
compelling and engaging content that builds
credibility and awareness of our brand and our
premium products.
To get the most impact when you post, tweet,
and blog, be sure to include an image. Picture
posts get the most attention and are shared
most often.
Twitter.com/ArtistryUS
Find the Amway Social

Media Guide in the
Resource Center. Search
for: Social Media Guide.
YouTube.com/AmwayUS
Instagram.com/AmwayUS
AmwayConnections.com
119
SKINCARE TREND
STAYING HYDRATED, INSIDE AND OUT

In recent years, one of the fastest growing skincare developments has been
hydration. Even women with oily skin are finding out that hydration (adding water,
not oil) helps create beautifully balanced skin. And new moisturizing formulas like
Artistry Hydra-V Refreshing Gel can deliver water to help improve the health of skin.
Soft, smooth, and supple skin is the hallmark of healthy skin hydration. Deeply
hydrated skin looks fresh and radiant. For women of any age, hydration is the key to
beautiful skin. Yet millions of women suffer from dehydrated skin that feels tight and
uncomfortable, and appears dull, rough, flaky, or even red. Skin is exposed to a barrage
of environmental stressors that compromise hydration on a daily basis, from overcleansing to temperature extremes. So its no surprise that skin can easily look dull.
But many women dont realize that all skin types dry, oily or combination can
become dehydrated, or that maintaining skin hydration goes well beyond the use of
a daily moisturizer. Many steps working together such as infusing skin with natural
hydration ingredients, maintaining skin cellular organization, and sealing in water
to prevent dehydration can add up to long-term hydration for skin thats smooth,
supple, and healthy looking.
120
ARTISTRY
SKINCARE GUIDE
SKIN BEFORE AND AFTER HYDRATION

Before
After
ARTISTRY SKINCARE TREND
IMMEDIATE RESULTS. From a study that measured the visual effect of Vital Skin
Serum Concentrate on the surface of the skin. Before photo is a close-up of skin the
day after washing with soap and water. After photo is a close-up of skin after one
application of Vital Skin Serum.
The before picture shows what dehydrated skin looks like: uneven, rough, flaky, and dull.
The after picture shows what hydrated skin looks like: smooth and radiant.
Its important to note that dehydrated skin is not the same as dry skin. Dry skin lacks
sufficient oil, while dehydrated skin lacks optimal water content. Both dry and oily skin
can be dehydrated, due to a lack of water, not oil.
Nobel Prize-winning research
has identified the process by
which water enters and hydrates
the deepest surface layers of the
skin. These water channels are
called aquaporins.
The beautiful good news is that
science has unraveled this mystery
and created the technology
to help restore skins natural
hydration the technology behind
the Artistry HydraV Collection.
121
SYNERGIES
NATURALLY HEALTHY, NATURAL BEAUTY

Health and vitality are cornerstones of all Amway brands, so its only natural that
many key ingredients found in Nutrilite products are shared in many Artistry
skincare and cosmetic formulas. Simply put: What enhances natural beauty also
contributes to naturally better health.
For 80 years, phytonutrients have distinguished the Nutrilite brand from all other
makers of dietary supplements. These powerful plant nutrients are now recognized
as a key component in helping to nourish your body, encourage weight loss,
and boost energy. But did you know that the same phytonutrients in Nutrilite
supplements also help perfect skin?
The same botanical nutrients grown and harvested from

certified organic Nutrilite farms are scientifically proven to
have a broad spectrum of powerful health benefits. When
used in tandem, Nutrilite and Artistry products can help
you feel and look better than ever before.
Whats more, other significant Nutrilite botanicals benefit
skin health, including:
FORMULATED WITH
PHYTONUTRIENTS
Nutrilite supplements
contain phytonutrients
from all five color groups
supporting your whole body,
including your eyes, heart,
bones, brain, and cells.
*Epigallocatechin gallate.
122
Antioxidants from
berries help keep your
skin smooth and plump,
while fighting off free
radical damage and
signs of aging.
Lycopene can be
found in tomatoes,
watermelon, and
grapefruit, and can
help protect skin from
environmental insults.
Broccoli and spinach

contain lutein, which
helps boost skin
hydration and elasticity.
Yellow and orange

fruits and vegetables
are typically high in beta
carotene, which can
help relieve dry skin
problems.
Green tea contains

EGCG* that supports
anti-irritation properties
for the skin.
ARTISTRY
SKINCARE GUIDE
SYNERGIES
Nutrilite
Hair, Skin & Nail Health
Just one of these beauty-boosting
supplements every day promotes strong,
flexible nails; healthy, radiant hair; and
smooth, elastic skin thanks to an
array of natural plant ingredients.
A-7553 U.S.
A-7554 Canada (Nutrilite SHiNe)
123
SKIN STRUCTURE
Epidermis
main cell keratinocytes
rough, dry skin
Dermis
main cell fibroblasts
wrinkle formation
Subcutaneous Tissue
main cell sirtuins
visible aging
THE SCIENCE OF SKIN

The bodys largest organ, the skin acts as a protective, dynamic interface between
it and the environment. The appearance of the skin is a reflection of health and a
measure of age and beauty. Every square centimeter contains a complicated pattern
of millions of cells and hundreds of glands, nerve endings, and blood vessels that
can be divided into three distinct compartments.
HOW TO TALK ABOUT

skin structure
Skin health and vitality have been a focus of Artistry

scientists for decades. Our skincare collections target the deepest
surface layers of the skins epidermis, since these outer layers
provide the greatest protection to the live skin cells beneath them.
When these surface layers are healthy, skin looks naturally even,
incredibly smooth, and youthfully radiant.
124
ARTISTRY
SKINCARE GUIDE
Epidermis: Protective Outer Layer

Cells here are constantly flaking off and being renewed. The main cells of the
epidermis are keratinocytes, which produce keratin. This tough protein is a basic
component of hair, skin, and nails that helps create an intact, waterproof barrier.
Dermis: Most Critical to Aging
Just below the epidermis, the dermis regulates body temperature and nourishes the
epidermis. The dermis is primarily composed of the extracellular matrix, a scaffolding
network of fibers. These fibers, including collagen and elastin, are produced by cells
in the dermis called fibroblasts and secreted into the tissue environment.1 Its here
where changes are critical to the formation of wrinkles.
Subcutaneous Tissue: Protective Layer
SKIN STRUCTURE
This fatty bottom skin layer helps protect the body from injury while helping
to hold in body heat.
Healthy-looking skin depends on the fitness of its components, especially cells,
along with the proteins and extracellular matrix components these cells produce.
Fibroblasts in the dermis, for instance, produce important matrix fibers such as
collagen and elastin, which give skin its strength and flexibility and contribute to its
youthful, healthy appearance. In the epidermis, the rapid renewal of keratinocytes
is critical for the radiance of skin.2 A driving force of visible aging is a change in the
lifecycle of epidermal keratinocytes and dermal fibroblasts.
Cellular proteins known as sirtuins play a role in aging, too and altering sirtuin
activation may delay the development of these signs altogether. Studies have shown
that humans have several different sirtuins, named SIRT1.3 In skin cells, sirtuins act
as a youth switch. When the switch is on, SIRT1 helps cells repair visible damage
and boosts the production of important proteins for maintaining youthful-looking skin.
When the switch is off and SIRT1 activity is low, cells cant combat environmental
stress to repair damage, and the production of these proteins is reduced. The Artistry
Scientific Advisory Board agrees that sirtuin research has perhaps the greatest
potential to positively impact skin cells and delay visible aging.
Fisher, G.J., Varani, J., and Voorhees, J.J., 2008. Looking Older: Fibroblast Collapse and Therapeutic Implications. Arch Dermatol. 144: 666672.
1
Hwang, KA et al., 2011. Molecular Mechanisms and In Vivo Mouse Models of Skin Aging Associated With Dermal Matrix Alterations. Lab Anim Res. 27(1): 18.
2
3
Michan, S., Sinclair, D., 2007. Sirtuins in Mammals: Insights Into Their Biological Function. Biochem J. 404(1): 113.
125
GLOSSARY OF TERMS
Antioxidants Substances that protect cells from damage caused by
unstable molecules.
Cardiolipin A unique and precious lipid used in Artistry Creme LuXury
and Artistry Creme LuXury Eye, which is similar to that found naturally in
skin cells. Cardiolipin is the rarest and most expensive ingredient ever used
in an Artistry product.
CellEffect A unique approach from Artistry skincare that deals with
oxidative stress and the accumulated damage generated by our own
metabolic processes.
Collagen The structural proteins of the skin that give it strength, elasticity,
and firmness.
Collection An entire subbrand that shares characteristics like luxury,
professional treatments, and anti-aging.
Dermis The skins inner layer that comprises collagen, elastin,
and other proteins.
Elastin Connective fiber in skin that is flexible and elastic, and helps
hold tissues in place.
Enzyme or Proteolytic Enzyme A chemical substance that dissolves
the proteinaceous bonds between the dead skin cells at the top surface
of our skin.
Epidermis The skins protective outer layer.
Extrinsic Aging Refers to damaging effects that come from outside
the skin, such as sun exposure, smoke, pollution, and other
environmental stresses.
Intrinsic Aging Refers to the damaging factors generated from within skin
by the metabolic processes that occur in the mitochondria of our skins
cells. Genetics and the natural aging process control intrinsic aging.
Isoflavones and Flavonoids Naturally occurring in plants, they serve as
excellent antioxidants. The major isoflavones in soybean plants are
genistein and daidzein.
L-Carnosine A dipeptide that occurs naturally in the body. The primary
function is to help scavenge free radicals.
Lipids Fat or fat-like substances that are insoluble in water.
Macadamia Seed Oil Natural oil that helps condition the skin after
a peel treatment.
126
ARTISTRY
SKINCARE GUIDE
Mucor Miehei Mushroom Extract A proteolytic enzyme extracted from

the fungus Rhizomucor miehei. The skin produces various proteolytic
enzymes to activate the normal desquamation process, or skin peeling.
miehei mushroom extract has a strong pH dependency and is only active at
pH levels below that of the skin.
Peptides A minute piece of protein in a chain that increases the elasticity
and firmness of the skins cell.
Proteins Biological molecules that are encoded into genetic materials.
Proteins like collagen are composed of amino acids and form the physical
structure of skin.
Roxisomes Contain a natural botanical extract from the plant
Arabidopsis thaliana. The extract is encapsulated in specially engineered
liposomes to enhance delivery to the skin.
GLOSSARY OF TERMS
Sirtuins Natural youth proteins shown to strengthen and extend the

lifespan of skin cells.
Skincare Regimen Four steps to properly caring for a womans skin: cleanse,
tone, treat, and moisturize. There is a fifth step for men: shave.
SPF (Sun Protection Factor) A measure of how well the product protects
skin from the sun.
Spinacia Oleracea (Spinach) Leaf Extract An exclusive Nutrilite extract
that helps protect skin cells from oxidative stress. The spinach is grown
on Nutrilites own farms, making this the first vertically integrated Nutrilite
ingredient utilized in an Artistry product. This means it is the first time that
all production steps planting, growing, harvesting, extracting, and purifying
the extract met rigorous Nutrilite brand standards.
Subcutaneous Tissue The deepest layer of the skin.
System Includes a product bundle.
Tight Junction Regulates the permeability or moisture/water leakage in
the epidermis. These intercellular junctions are essential for barrier function
and provide cohesion of cells to prevent excessive water loss, thereby
improving moisture levels in the skin.
Ultrasomes A liposome containing a restorative enzyme (UV endonuclease)
that helps boost the skins natural ability to repair damage.
127
For IBO Use Only

This manual will be updated once a year. For the most
updated version, please reference the PDF online
at Amway.com or at Amway.ca. in Canada.
Prestige beauty deserves premium service.
Artistry product beauty experts are here to
assist you and your customers.
Call Amway Customer Service at
800-253-6500 in the U.S. or 800-265-5470 in Canada.
2015 All rights reserved. Printed in the USA. L5122ENC
40-1654

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ARTISTRY

We search the globe to

28 Artistry Selling Methods Individual,

Imagining the future of beauty,

112 Artistry Resources

Our invention of tomorrows

THANKS TO YOU, FORWARD BEAUTY IS BECOMING

Prestige beauty deserves premium service.

BEAUTY THROUGH THE YEARS

Edith Rehnborg, wife

HOW TO TALK ABOUT

The heritage of the Artistry brand started in the 1950s with an

The Artistry brand

The Artistry brand

The Artistry brand

The Artistry Creme LuXury

The Artistry Intensive

GLOBAL LEADER IN PREMIUM BEAUTY

> SATISFACTION GUARANTEED

> CLINICALLY TESTED

> DISTINGUISHED BY QUALITY

*Source: Euromonitor International Limited; www.euromonitor.com/amway-claims.

> WORLDWIDE MARKET

THE ARTISTRY BRAND ICON

MEET THE EXPERTS

Diane Thiboutot, M.D.

Professor and Vice Chair of

Patricia Ogilvie, M.D.

Skin Concept Institute for

Gary J. Fisher, Ph.D.

Soyun Cho, M.D., Ph.D.

John Pawelek, Ph.D.

Wei Lai, M.D., Ph.D.

Photobiology and Aging Skin Research

Laboratory Associate/Research Faculty,

Professor and Chairman of the

Kenneth Kornman, D.D.S., Ph.D.

HOW TO TALK ABOUT

the Artistry Scientific Advisory Board

YOU AS THE EXPERT

I will embody Artistry

I will create unmatched

I will form a trusting relationship

I will celebrate each and every

WATCH. LEARN. SELL.

Artistry Hydra-V Collection

Artistry Youth Xtend Collection

Artistry Ideal Radiance

Professional Treatments $$$$

Artistry Intensive Skincare Collection

Artistry Creme LuXury Collection

Protect: Nutrilite spinach extract helps boost skins natural ability to

Artistry Men Collection

HOW TO TALK ABOUT

choosing the best products for you

SKINCARE LIFE STAGES

Intrinsic aging, or your

Extrinsic (external) factors work

Personal daily choices

Fine lines and wrinkles

Diet, food, or lifestyle

Thin and transparent skin

Loss of underlying fat

Bones shrink away from

28 Artistry Selling Methods Individual,