Creds - Test 2-1

our snacks brands experience
Scroll down to see our

portfolio
This document is fully confidential. All copyrights SiebertHead 2016.
Frito Lay Poland Lays Strong

new sub-brand and its portfolio
Promising sales results of the original single variant

Strong product encouraged PepsiCo to re-consider
their strategy. Today, Lay's Strong is an
independent sub-line of the global Lays brand in its
portfolio, having three very specific flavours.
The unique and sophisticated recipes entitled Spicy
Chilli, Piri Piri and Devilish Wasabi are extremely
credible and believable. This portfolio is based not
so much on what the flavours are but rather the
intensity and grades of heat which are un-matched
in the market.
Frito Lay Poland Lays Strong

SiebertHead created clear infographics

(sport power meters), based on car
speedometers to indicate the level of heat
per variant as well as the variant
descriptor which works in tandem with
the device.
Our analysis was so deep that our
research led us to consider how to depict
the Scoville scale that defines the
organoleptic power of spices and the
number of units of capsaicin contained in
them, which is responsible for the
p
.
sensation of spiciness.
Frito Lay Poland - Lays 4 Seasons

graphic re-design
New graphics for Lays 4 Seasons crisps emphasise

product indulgence and creates a stronger
emotional reaction from consumers.
It is aimed to attract young adults, especially
women, with a premium look that reassures the
highest quality to justify a premium price.
previous design
Frito Lay Poland - Lays 4 Seasons

graphic re-design
Each flavour is related to one of 4 seasons and

deeply rooted in the local cuisine. New products are
being launched every quarter of a year.
previous design
5
A new level of crunchiness experience is

pack graphics combine the well known
core offer.
Dark wave in the pack background was
implemented by the Client.
Frito Lay
NPD graphic design
SiebertHead designed the portfolio

brand.
These unique snacks are multi-cereal
crunchy leaves. They created the new
category on the Polish market.
Frito Lay Poland Sunbites

NPD graphic design
Sunbites brand has an international range. Several European

regions adopted the design to their local requirements, while
keeping both the global brand identity and its name as well.
The Polish Sunbites design tells the story of the cereal
naturalness and taste along with the exploding vitality, while
presenting the definite block layout on the shelf, necessary to
stand out from the competition.
Frito Lay Poland Mr. Snaki

portfolio re-design
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previous design
new design

portfolio re-design
full portfolio
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portfolio re-design
new design
previous
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Frito Lay Poland Cheetos

portfolio re-design

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previous design
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portfolio re-design
full portfolio
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Family Packs
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Family Packs
full portfolio
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Frito Lay Poland Cheetos duos

NPD - new sub-brand and graphics

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core portfolio
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LEP - Limited Edition Packs
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Frito Lay Poland Cheetos Chrupki

NPD - new sub-brand and its portfolio
Instead of the common XXL flash for big

pack formats, we have created a family fun
story around the Cheetos brand to
communicate product sharing in a more
emotional way and to align the packaging
graphics with Cheetos' new communication
platform.
The flavours and product demo are also
much more exposed in comparison with
the core Cheetos offer, to give extra
impression of fluffiness.
18
1
8
Frito Lay Poland Cheetos Chrupki

full portfolio
19
Frito Lay Poland Cheetos XCrrunch

Clients concept (X-shape logotype

build from crossed products) was
adopted by Sieberthead into
extreme crunchy design.
core portfolio
20

Key Visual
Creation of brand key visual for ATL/BTL

agency. It express visually new Cheetos
positioning targeted to families not kids
only anymore.
Examples of POSMs created by advert
agency based on SiebertHeads key
visual are shown below:
21
Frito Lay Poland Star Chips

graphic lifting - 2010
To reverse the negative trend, FritoLay Poland decided

to upgrade the StarChips Flat range. Within the
improvement activities SiebertHead was selected to
develop the packaging graphics further.
StarChips consist of 2 ranges of products, flat
and ridged chips in the value market segment.
The ridged chips were cannibalising the flat chips
stronger than expected. Therefore the flat range were
improved in terms of quality (both the product recipe
and its pack graphics).
previous
new design
2
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graphic lifting 2010 - the range
23

portfolio extension 2010 - XXL line
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2

portfolio re-design 2013
Big portfolio harmonisation for crisps, salty stick,

extruders and popcorns under on umbrella branding
new
previous
Uwaga! Dokument poufny. Tajemnica przedsibiorstwa SiebertHead
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portfolio re-design 2013
previous range
new range
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Frito Lay Poland - Star Chips

Limited Edition Packs
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Frito Lay Twistos Bugles

NPD - design nowej marki
Design graphics creation for an absolutely

innovative shape of cone-like crisps. The
design explains a new form of consumption
as the mini cones give the possibility of
eating with dips, sauces and crme fraiche.
The dominant brand holding device refers to
the shape of the product and at the same
time guarantees the block effect on the
shelf and clearly distinguishes Twistos
Bugles from regular chips and extruded
products.
28
Chio - Chio X-treme

NPD
In the 90s Intersnack appointed SiebertHead to

create a design for a new product that would be sold
across Europe under the Chio brand.
The new product name was to be called X-treme
to suggest that the crisps were both big in flavour
and size. The new design portrayed the flavour
impact of the new product, to its maximum, with
the creation of lively product characters.
innovative pack shape,

not launched due to
technical constrains
29
Intersnack Poland Felix Paluszki

NPD - brand identity and graphic design
So far, Felix was perceived as the nuts

brand expert and was introducing
products, line extensions related only to
them.
Intersnack decided to enter the category
of typical snacks directed to the young
target and appointed SiebertHead to
create a design for the new salty sticks
line under Felix umbrella brand.
30
Intersnack Poland Felix Paluszki

NPD - brand identity and graphic design
The analysis of competition shows, that the

designs mainly base on tradition and baking
aspects (Lajkonik, Beskidzkie, Lubella etc.),
therefore they do not differ too much.
The new concept of Felix salty sticks is based
on one of the most important to young target
aspect - the music.
competition
NPD Felix: new design

31
Ferrero Russia & Europe - Raffaello

Brand & packaging re-design
Raffaello, a non chocolate praline, occupies a key

position in Ferreros brand portfolio, with a large
market share of the confectionery category across
continental Europe.
SiebertHead were briefed to up-date the design,
but retain the key equities of white and red,
femininity and detail. Our approach was to build
upon the graphic elements, bringing them to life
and adding dimension.
The new design has been extremely well received
in its key markets of Russia, Germany and Poland.
new brand design

Brand & packaging re-design
The power of detail. The red band is now a flowing

ribbon with the word Raffaello repeated. The oval
holding device has been given a 3D effect and the
logo given more stand out in red, rather than gold,
as previously.
The pattern on the side of the front face has been
replaced with emotive copy describing the product.
And on the side of the pack, we see the ribbon
break and flow into product descriptor copy.
Before
After

Gift packs
Created specifically for Russia, where gifting is

a huge market during the occasions of 8 March
(Ladies day) and Christmas, these packs for
Ferrero Raffaello and Rocher satisfy the various
requirements of the gifting season at different
price points.
Whereas Rocher is all about gold and
indulgence, Raffaello is very much about
femininity, elegance, lightness and romance.
Ferrero - Raffaello > Germany

Christmas Packaging - 3d project & graphics
initial concepts
35

portfolio - various structural projects
36
Grupa Colian - Solidarno

re-design - premium segment
Revolutionary upgrade of the packaging design

for Poland's most famous export pralines: plum
in liqueur, hazelnut in chocolate and cherries in
liqueur. Creation of new pack formats in the
segment of informal gifts. All variants and
formats were graphically contemporised and
unified in order to build consistent visual identity
on shelf.
previous
37

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Grupa Colian - Goplana

re-branding & new packaging design
Previously dusty brand Goplana, somewhat

forgotten by enthusiasts of chocolate, has been
given a new visual identity.
The umbrella branding is based on chocolateflower-like holding device to ensure brand
standout across a few hundred packaging units.
The Goplana portfolio consists of chocolate
tablets, pralines, candies and many other sweets.
previous
40
Grupa Colian - Goplana

re-branding & new packaging design
41
Wrigley Poland & Central Europe - Winterfresh

brand identity
Winterfesh is an international sugar free confectionery

brand deeply rooted in the oral care and breath
freshening platform.
Wrigley CEE required a refresh ;-) of the brand in
order to keep it attractive and relevant for the core
target group.
SiebertHead completed a broad design project that
covered brand visual audit, brand identity re-design,
portfolio visual management, creation of packaging
graphics, product naming, NPD and brand design
guidelines.
previous icon
new brand icon

new brand identity
previous

new brand identity
previous branding
Wrigley Poland & Central Europe - Winterfresh Gums

packaging re-design
The chewing gum design was modernised and

navigation between variants was improved.
The new solution allows for line extensions to
be introduced with ease.
previous

packaging re-design
The potential of the 21-pellet bag was fully used

to strengthen Winterfresh the brand image in the
impulse area of supermarket counters - as can be
seen in the subsequent two slides.
previous

packaging re-design
BEFORE
previous

packaging re-design
AFTER
new design
Wrigley Poland & Central Europe - Winterfresh FUSION

fruit-flavoured chewing gums
Winterfresh Fusion required a revolutionary design

solution due to lack of appetite appeal, old-fashioned
image and high inconsistency with the brand image
of the previous packaging.
previous
Wrigley Poland & Central Europe - Winterfresh MINTS

range of sugar-free candies
In the mint sugar-free candies category, Winterfresh

faced strong competition from well-established
brands like TicTac, Halls and Mentos PowerMints.
SiebertHeads task was to strengthen the Winterfesh
identity and improve variant navigation.

naming creation
We consulted with Wrigley on naming strategy and

worked on the naming of products to differentiate
the flavour variants even further.
previous names
Original
Green Ice
Cool Breeze
Icy Blast
Lemon Ice
Orange Ice
new names
Original
Green Ice
Cool Breeze
Light Mint
Lemon Chills
Orange Frost

rrange
ang
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off sug
sugar-free
gar-ffree can
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ndies
The new design achieved the two main tasks required

of it. That of keeping the range consistent with the
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ariants.
between
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previous
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esign

brand guidelines - Europe
Brand Design Guidelines were created in order to

support Wrigley marketers in Central Europe to keep
the brand coherent in terms of visual identity.
Wrigley Poland Orbit

limited edition packs
SiebertHead transformed a generic plastic tube

packaging, for this limited edition pack, into a highly
desirable gadget.
The pack was so attractive to consumers because
the graphic element is based on current fashion
trends.
Market demand for the pack in reality appeared at
300% greater than the production plan.
limited edition pack

54
Wrigley Poland Orbit

Experimenting with substrates and print finishes

create a highly attractive Bling effect.
In actuality the packs became a must have for
youngsters, who re-filled it constantly.
standard packs
55
Mokate
branding and packaging
Mokate is Nescafes key competitor in the soluble

cappuccino category in Central Europe.
The brand design was unchanged for almost 20 years.
Within this project the brand was re-named Cafetteria
Mokate (our idea) to strengthen its emotional benefits
targeted to a mainstream and economy audience.
Previously Mokate failed in terms of on-shelf brand
standout therefore it has now been given new umbrella
branding and contemporised graphics across all
products and pack formats including cappuccinos,
lattes, 3-in-1 instant coffees, multi-layered yougurt
drinks and hot chocolates.
previous
new packaging
56
Mokate
Mokate Cappuccino - sachets
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Mokate
Mokate Choco Duo - packaging re-design
Following our re-design of the Mokate brand identity, we have con

temporised the Choco Duo sub-range of dessert-like chocolate &
coffee drinks. The project is focused on maximising the appetite
appeal of via the product photography.
previous
58
Mokate
Mokate Choco Duo - packaging re-design
Muesli + Yoghurt Mousse is a unique instant dessert to indulge

oneself. Multi-layered product look and morning brightness is the
key to product appetite appeal. We have pushed more enthusiasm
and energy into its new design.
previous
59
Unilever CEE Knorr Cup-a-Soup

Re-design for Poland
SiebertHead revamped the graphics resulting in

a stronger focus on taste experience and quality
of recipe. The graphics draw attention to
indulgent pleasure while still retaining an onthe-go offer.
Navigation between variants was improved
significantly through colour coded product
description flags, to make consumers choice
easier for on-shelf purchase.
previous design
Unilever CEE - Knorr Cup-a-Soup

full portfolio - Poland
Unilever CEE - Knorr Cup-a-Soup

re-design for Russia
SiebertHead also revitalised the Cup-a-Soup range

for the Russian and Ukrainian markets.
Appetite appeal is boosted through a more realistic
and dynamic presentation of the ingredients and
the green cup as the hero.
Strategically the green colour dominates in order to
differentiate from Nestles Maggi the yellow
competitor.
new design
previous packaging
Unilever Russia - Knorr Cup-a-Soup

full portfolio - Russia

design harmonisation
Poland and Russia are core markets for the Knorr

Cup-a-Soup brand. Harmonisation of packaging
graphics for the whole CEE Region was based on
the Russian and Polish designs.
New: Poland
New: Russia + Ukraine
Lithuania + Latvia + Estonia
Czech + Slovakia
Hungary
Romania
old design
old design
old design
old design

design harmonisation
SiebertHead created local equivalents of Cup-aSoup for 7 markets of Central Europe with respect
to local market situation and recipes.
New: Poland
New: Russia + Ukraine
Lithuania + Latvia + Estonia
Czech + Slovakia
Hungary
Romania
new design
new design
new design
new design

full portfolio for the region
CEE Markets:
Russia
Poland
Ukraine
Lithuania
Latvia
Estonia
Czech Rep.
Slovakia
Hungary
Romania
Maspex Group CEE - Tymbark Juices

revitalised brand icon
67

brand identity and packaging
SiebertHead developed a holistic brand image for

Tymbark, one of the biggest juice brands in Central
Europe, owned by Maspex, one of the top food
manufacturers in CEE.
The new brand identity will be the core for
Tymbarks 360-degree communication in the CEE
Region.
The current brand icon (right) seems to be visually
old-fashioned and does not convey real brand
quality. It also does not communicate successfully
the key brand benefits, either emotionally or
rationally.
68

brand identity and packaging
Contemporised and open branding is a visual

interpretation of the strong emotions that Tymbark
has evoked for decades in the consumers mind.
The new branding now allows for greater visual
freedom and expression while elevating Tymbark to
a successful umbrella brand identity.
SiebertHeads Integrated Design for Tymbark
allowed the combination of; branding, structure of
bottles and graphics.
new brand idenity
previous design
69

pure juice portfolio
Product navigation, appetite appeal and on-shelf

standout was improved through the depiction of
large fruit on pack.
previous
new pack graphics

70

pure juice portfolio
71

strategic sub-ranges in the portfolio
oranges sub-range
multivitamin sub-range
72
Maspex Bulgaria - Queens 1L

line extension
Maspex Group CEE - Tymbark Lemonade

structural design
Lemonade from Tymbark has its own individual bottle

structure, with embossed overhanging leaves that
communicate naturalness and strongly connect the
product with the authority of Tymbark, which
guarantees good taste.
The originality of the bottle designed by SiebertHead,
perfectly complement the unique flavours such as
rhubarb and lemon.

graphic re-design
The consequence of the development of a new

brand logo and graphics is the revitalisation of
the graphic labels of the Lemonade range.
Brand logo, the shape of the bottle and label
graphics are integrated to better communicate
naturalness and refreshment.
previous design

structural design for 1.5L
The challenge for SiebertHeads structural

designers was to develop the larger 1.5L PET
bottle in such a way, despite the technical
limitations, as to repeat the technical details of
the already developed 0.5L bottle shape.
Despite the different width of the mouthpiece,
the proportion of other elements of shape and
diameter, and requirements for the centre of
gravity and bottling conditions on the
production line, 0.5L and 1.5L bottles are like
twins.
Pepsico Bottlers
Grska Natura - re-design
This is a revolutionary re-design

esign of Pepsicos
nd. The graphic
mineral water brand in Poland.
ce of origin.
design is based on the source
The new graphic design ensured

sured maximum
legibility on shelf, focusing on the big, visible
and modern logotype.
previous logotype
new logotype
77
Pepsico Bottlers
Grska Natura - re-design
Literal photography of the Sudety mountains

was replaced by an idealised illustration.
Naturalness and crystallinity of the water is
strengthened through the open space and label
transparency.
The full product range is presented on the next
page.
previous design
new design
78
Pepsico Bottlers
Grska Natura - the range
79
Foodcare FRUGO cult drink

new brand identity
previous logo
80
Foodcare FRUGO
new brand identity
Young adults who will never grow up,

contemporary Peter-Pan-like people who
want to live in Neverland ;-) are the
core target for FRUGO cult drink in
Poland.
FRUGO brand is about extreme freedom
manifested by YOLO doctrine: You Only
Live Once! It is expressed in new brand
identity revitalised by SiebertHead.
new identity
81
Foodcare FRUGO
new packaging graphics
prevoius
new
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Foodcare Frugo
new brand identity
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8
Foodcare Frugo Lemo
L E M O N I A DA
NPD brand identity
NIEBIESKA
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Foodcare Frugo Lemo

NPD graphics
FRUGO Lemo is line extension for FRUGO cult

fruit drink of Poland. Lemo stands for
lemonade recipe (sour lime) and offers range
of 3 extremely unique lemonade flavours
including cucumber mix and blueberries mix.
85
BAT Malaysia Dunhill

limited edition pack range
Limited edition design for tobacco

products with high connoisseur value
across 3 variants: Supreme Burley,
Oriental Supreme and Virginia Supreme.
Earthy colour tones and embossed leaf
structure incorporated into the design
are a tribute to the highest quality of
tobacco, and together they create a
harmonious series of packaging graphics.
The Perfectionist Series is a rarity of
image and quality creation, promoting
the highest quality of the Dunhill brand.
86
Gulbahar Tobacco International - Cavallo Play - NPD

brand concept, graphics and naming generation
87
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Gulbahar Tobacco International - Cavallo Fan

Fashion
Pack - NPD
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This document
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ad 2016.
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Gulbahar Tobacco International - Cavallo Fan

Fashion
Pack - NPD
new
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90
our beer brand experience

integrated designs: structure + graphics
91

alu can graphics
92

secondary packaging
93

secondary packaging
94

PET integrated designs: structure + graphics
Romania
Montenegro
Bulgaria
Austria
Austria
Slovakia
Romania
Bulgaria
95

beer founts structure
96
designing for consumer preference

structural department
3d design
CNC/CAD tools
acrylic mockups
chemiwood mockups
foam mockups
97
Grupa ywiec (Heineken Group) Desperados > Poland

structural and graphic design
SiebertHead developed both graphic and structural

designs for Desperados a Tequila flavoured
imported beer for the Polish market.
The project included a 400 ml bottle structure
design, label graphic designs, secondary multi-packs
and tertiary packaging.
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Heineken, Brau Union, Austria Edelweiss

brand identity creation graphic & structural
We were briefed by Brau Union to redesign the

Austrian wheat beer, Edelweiss, for launch in export
markets around the world. The project encompassed
brand identity (on and off-pack), structural design of
a new bottle, glassware and graphic design.
Edelweiss Snowfresh is a premium wheat beer
brewed in the alps with pure alpine water and added
alpine herbs. The brand has a premium positioning
and is all about the alternative alpine experience
targeted at young, urban consumers, male and
female alike.
The design centres around the alpine origin of the
beer and features an iconic Edelweiss flower using
metallic dark blue, silver and white colourways on
the labelling.
The physical representation of the brand centres
around the 3D mountain range that is embossed
around the bottle plus a deboss of the Edelweiss
flower in the base. This gives a real ownable and
tactile property to the brand.
99
Carlsberg UK & International

strategy, 3D & graphic design > Carlsberg & Carlsberg Export
We were appointed by Carlsberg UK to

re-think mainstream Carlsberg Lager
and premium Carlsberg Export, with the
objective to raise their performance in
a fiercely competitive environment.
SiebertHead's creative solution gave
Carlsberg two strongly differentiated
brands that share the unique heritage
associated with the Danish brewer. The
re-designs assert each brand's unique
values with iconic use of colour and
graphics, that enhance their appeal both
to the traditional beer drinker and to the
style conscious younger consumer.
The project encompassed brand identity,
packaging, and structural redesign of bar
fonts.
100

total portfolio management
101

structural & graphic design
SiebertHead created an iconic new identity to be used

on on-trade founts and off-trade packaging, that
repositioned Carlsberg Export, appealing to the style
conscious younger consumer, whilst clearly
differentiating from the mainstream Carlsberg Lager
proposition.
The UK Carlsberg Export fount soon became the
International Carlsberg Lager fount worldwide and
was used also as the Man of the Match Trophy at
Euro 08.
We also developed a compact T-bar version, bottle
structure and graphic branding design for packaging.
Previous
102
Carlsberg International > Euro 2008

Man of the Match Trophy
103
SABMiller Romania Ursus Beer

Limited Edition Packaging Design
non LEP packaging

LEP Packaging
104
1
Efes Turkey, Russia, CIS

Efes
105
Efes Turkey, Russia, CIS

scope of project
beer brand identity

corporate identity basics
fount structure
bottle structure
glass structure
secondary packaging graphics
indoor/outdoor signage structure & graphics
flavoured beer can graphics
Efes Turkey, Russia, CIS, Middle East

brand identity
previous emblem
new branding
Efes - Turkey
primary packaging
Previous packs
New design
Efes - Turkey
structure development
previous
design
foam
model
acrylic
model
Efes - Turkey
bottle structure - final result
before
after
Efes - Turkey
primary packaging - summary
before
after
Efes - Turkey
secondary packaging
Efes Russia, CIS

bottle redesign, graphics and structure
SiebertHead also created a slightly adapted

bottle design for the Efes Export range, to be
sold internationally with the key country being
Russia.
This included a more blue colour palette with
added hops and barley in the background of the
emblem as a subtle device. The bottle colour
also changed to green and used a ring-pull cap
to suggest a more international brand.
113
This document is fully confidential. All copyrights SiebertHead 2016
Efes Russia, CIS

multipack and limited edition pack

114
Efes Russia, CIS, Turkey

beer fount structure - final result

indoor signage
116
Efes Turkey
outdoor signage
117
Efes Turkey
flavoured beer variants
previous can designs

Efes Turkey
Previous packs
Efes - Turkey
The secondary packs for the

sub brands have a consistent
architecture using the diagonal
corner. The innovative pack
idea allows you to see the
bottles through a Trompe
Loeil window effect.
previous design

360 degree branding
Efes Zero Middle East and Africa export markets

non alcohol beer range pack design
Efes Zero non alcoholic 330ml bottle

range features a distinctive label shape,
colour coded for varietal differentiation.
Using the existing proprietary bottle
structure designed by SiebertHead, the
aim was to make the Efes Zero non
alcoholic beer graphics look modern,
refreshing and appetizing.
The depiction of the ingredients play a
key part in this, as did the graphic
diagonal split on the label together with
the radiating lines emanating from the
Efes logo.
122

secondary pack design
Bottle multipacks and outers depicting a

dynamic image of the bottle, fruits,
ingredients and water splash against a blue
background with condensation water
droplets.
123

secondary pack design
124

Non alcoholic classic bottle, 50cl and 33cl aluminium can
125
Grupa ywiec Heineken Music

limited edition pack design 2007
Heineken Music is the main sponsor of one of the

worlds biggest music festivals Opener Festival that takes place in Poland every year. Among the
stars were: Bjork, Beasty Boys, Bloc Party, Muse,
Chemical Brothers, Massive Attack and Sonic Youth.
Occasional packaging related to the festival was
developed by SiebertHead with full respect to the
design and technical guidelines of the global
Heineken brand.
The project covered primary and some secondary
packaging in 2007 and 2008 editions.
126

limited edition pack design 2007
127

promotional key visual for 2008
128

LEP 2008
129
SABMiller Poland Tyskie Gronie

brand and packaging re-design 2014
Tyskie Gronie is one of the Top 30 World's Biggest
Beer brands sold in Poland and exported to fe dozen
of foreign markets.
We were honoured to developed new, simplified
brand identity and packaging graphics - deeply
routed in Tyskie heritage and 400-year brewing
tradition.
previous design
new brand identity and packaging graphics
130
SABMiller Poland Tyskie Gronie

new identity - basic range 2014
4-pack of 0.5l cans
6-pack of 0.5l cans
131
SABMiller Poland - Green Mill Cider

NPD - grafika + nazwa
132
SABMiller (KPSA) - Green Mill Cider

NPD - grafika + nazwa
133
SABMiller (KPSA) Lech Premium

design zintegrowany: grafika + projekt wzorniczy
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134
13
1
34
SABMiller (KPSA Poland) Lech Premium

135
SABMiller (KPSA) Lech Premium

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136
SABMiller (KPSA) Lech Shandy

handy
NPD - grafika
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137
SABMiller (KPSA) Lech Shandy

NPD - grafika
138
SABMiller (KPSA) Lech Free

NPD / grafika nowego priduktu
Rewolucyjna zmiana wizerunku wariantu

bezalkoholowego jednej z 5-ciu najwikszych
marek piwa w Polsce. Celem projektu jest
zwikszenie atrakcyjnoci wizerunku Lech FREE
jako odpowied na zmieniajce si trendy w
konsumpcji piw lekkich i napojw orzewiajcych.
poprzednio
139
Uwaga!
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kum
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entt poufny. Tajemnica przedsibiorstwa SiebertHead
SABMiller (KPSA) Lech Free

NPD / grafika nowego priduktu
140
1
Uwaga!
Uw
Uwa
ga! Do
Dokum
Dokument
kument
e po
ent
poufny.
oufny. Tajemnica przed
przedsibiorstwa
sibiorstwa SiebertHe
SiebertHead
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ad
who we are?
about our consultancy
Established in 1972 in London (UK). Moved
all operations and creative centre to
Warsaw, Europe. Gained 40 years of brand
design experience.
We have worked in every major consumer
category, both internationally and in local
markets: Europe, Africa, Asia, former USSR
countries and the Middle East.
Designing for consumer preference, we
create and develop effective brands. We
consider ourselves to experts in designing
brands for the tobacco and fmcg market.
141

our key disciplines
New product development
Graphic brand identity
Structural packaging design
Brand innovation
Off-pack branding
Brand guidelines
142

our key disciplines
Micro/Macro branding issues
Digital artwork & Print expertise
Short - Long term
Strategy - Syncretics
Digital asset management
Strategy - Market evaluation
Trends
Strategy - Opportunity Mapping
Design seminars
143
how we work?
understanding the consumer journey
in mind
in use
the brand
experience
in store
in hand
144
how we work?
efficiently structured to deliver
145
how we work?
efficiently structured to deliver
Integrated DesignTM
146
How we could help your brand!?

our contact details
SiebertHead Limited
ul. Duchnicka 3
01-796 Warsaw, Poland, EU
www.sieberthead.pl
t. +48 22 320 2929
f. +48 22 320 2921
EU Tax No. PL1070002619
Registrar:
Sd Rejonowy dla m.st. Warszawy
w Warszawie, XII Wydzia Gospod.,
KRS 0000239384, Warsaw, Poland
Izabela Walocha
account manager
t. +48 22 320 2931
m. +48 664 002 111
e. izabela.walocha@sieberthead.pl
Slawek Kluziak
managing director
m. +48 604 499 950
t. +48 22 320 29 37
e. slawek.kluziak@sieberthead.pl
147

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Frito Lay Poland Mr. Snaki

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Frito Lay Poland Mr. Snaki

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Frito Lay Poland Cheetos duos

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Instead of the common XXL flash for big

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Frito Lay Poland Cheetos Chrupki

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Frito Lay Poland Cheetos XCrrunch

Clients concept (X-shape logotype

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Creation of brand key visual for ATL/BTL

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Frito Lay Poland Star Chips

To reverse the negative trend, FritoLay Poland decided

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Frito Lay Poland Star Chips

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Frito Lay Poland Star Chips

Frito Lay Poland Star Chips

Big portfolio harmonisation for crisps, salty stick,

Uwaga! Dokument poufny. Tajemnica przedsibiorstwa SiebertHead

Frito Lay Poland Star Chips

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Frito Lay Twistos Bugles

Design graphics creation for an absolutely

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