TO MAKE IT EASIER FOR YOU to know where to type your answers

Please enter your information into the blue boxes...

The pink boxes will show your automatically calculated to

The green boxes contain information to help you

understand how and what totals are being calculated.

PLEASE ENTER THE name of your museum:

remember to enter your information in the blue boxes
What is your county or sub-region?
1 Tourism
Impacts
EXAMPLE:
Stage 1: Calculate your TOURISM VALUE, using REGIONAL and
LOCAL
figures

This section calculates the value your

museum has upon tourism in the region and
in your county/sub-region.

A museum in the West Midlands had 13,50

financial year (20012/13), of which 10,000
The museum estimates that 40% of these a
visitors, 40% are day trippers and 20% ove

Enter
the total
no.
of your
adult
visitors
here:
Please estimate
the
number
if you
do not
have exact
details

Local visitors: 4,000 X 15.29 = 61,160

Day trippers: 4,000 X 30.57 = 122,280
Overnight visitors: 2,000 X 59.61 = 119,

Now estimate the percentage of your adult visitors who are local, daytrippers
or making
overnight
stay...
This first set
of figuresan
calculates
your
tourism value using

THEREFORE, in 20012/13, the museum

visitor impact of 302,660 on the loca

figures based on the assumed tourist spend across the West

Mids region as a whole.
Enter % of visitors who are local

Value
0.00

Enter % of visitors who are day trippers

0.00

Enter % of visitors who stay overnight

0.00

Total gross tourism value:

0.00

To help you estimate % of local vi

shows that for
Large museums (more than 50k visito
31%

The following figures are an automatic calculation of your impact on tourism in your
individual counties or sub-region, using more localised statistics.
Please highlight the figures relevant for your patch: Value of
local
Value of day
COUNTY OR SUB-REGION
visitors
trippers
Birmingham, Black Country & Solihull
Herefordshire
Shropshire
Staffordshire
Warwickshire
Worcestershire

0.00
0.00
0.00
0.00
0.00
0.00

0.00
0.00
0.00
0.00
0.00
0.00

Value of
overnight stays
0.00
0.00
0.00
0.00
0.00
0.00

FOR INFO: Local visitor spend calculations

are based on these assumptions*

(per adult/per day)

Local visitors
Day trippers
W Mids region
15.29
30.57
Birmingham, Black Country & Solihull
14.40
28.80
Herefordshire
13.23
26.45
Shropshire
15.70
31.41
Staffordshire
17.00
34.00
Warwickshire
13.16
26.31
Worcestershire
16.12
32.25
* supplied by DCResearch for AIM Economic Impact Toolkit, Feb 2014

Overnights
59.61
59.61
59.61
59.61
59.61
59.61
59.61

Impacts
EXAMPLE:
L
figures

the West Midlands had 13,500 visitors in the last

r (20012/13), of which 10,000 were adults.
estimates that 40% of these adults are local
are day trippers and 20% overnight visitors.

: 4,000 X 15.29 = 61,160

4,000 X 30.57 = 122,280
sitors: 2,000 X 59.61 = 119,220

E, in 20012/13, the museum made a total gross

act of 302,660 on the local economy.

p you estimate % of local visitors, research

hat for
museums (more than 50k visitors p/a) : average is

Total tourism
impact:
0.00
0.00
0.00
0.00
0.00
0.00

Stage 2: Calculate your IMPACT ON LOCAL EMPLOYMENT

This represents the full impact your museum on employment in the local economy
To calculate the number of FU
There are three important statistics here:
and/or volunteers,
Your direct employment impact - the number of Full-Time Equivalent
Add up the average number of hours
(FTE) staff posts that your museum pays for in the county/sub-region

week and divide by 36 (average UK

For example
If 2 full-time and 3 part-time staff wo
then...
Divide 180 by 36
= 5 full time equivalent staff (FTE)

Your indirect & induced employment impact - the number of FTE posts
in the county/sub-region around your museum which benefit from your
staff/volunteer workforce being there to run the museum.
Your direct, indirect & induced employment impact - the full
employment value of your museum
enter your figures into the blue boxes...

If your volunteer team of 7 contribut

hours per week, then...
Divide 108 by 36
= 3 full time equivalent volunteers (F

many Full Time Equivalent (FTE) PAID staff does your museum employ?
This is your direct employment value
How many of your PAID STAFF do not live in your county or sub-region?
this is the part of your impact which has benefit outside your county/sub-region

- To help you estimate how ma

local area (if you do not have t

for
Large museums (more than 50k

ow many Full Time Equivalent (FTE) VOLUNTEERS work in your museum?

Deadweight
(the
value
orpart
impact
thatimpact
would have
without
Displacement
ratio
(the
of your
whichoccurred
is accounted
for you)
elsewhere in the
local
area)
Multiplier (this relates to jobs in the local area which benefit from your museum being
there)

0.25
0.38

Don't change these figures! They are

1.2

TOTAL indirect & induced EMPLOYMENT VALUE

This represents the effect your museum has on employment in the local area

0.0 jobs

TOTAL direct, indirect & induced EMPLOYMENT VALUE:

his represents the full employment impact of your museum on the local economy

0.0 jobs

he number of FULL TIME EQUIVALENT staff

eers,

age number of hours worked by your whole team each

e by 36 (average UK FTE hours)

d 3 part-time staff work a total of 180 hours in a week,

6
uivalent staff (FTE)

r team of 7 contribute a combined average total of 108

then...
6
uivalent volunteers (FTE)

u estimate how many of your team live outside the

(if you do not have the data to hand), research shows that

ums (more than 50k visitors p/a) : average is 25%

figures! They are the same for ever

Stage
3: Calculate the impact of your SPEND ON GOODS & SERVICES
This section works out the approximate financial impact your museum
has on the local economy through your expenditure on goods and
services.
NOTE:
- By local, we mean within your county or sub-region.
- Goods and services include everything you spend money on for your museum,
except for staff salaries. It includes utilities, exhibition and conservation
materials, event resources etc.

enter your figures into the blue boxes...

What is your total expenditure on goods and services?
This is your direct spend value
How much money do you spend on non-local goods or services?
this is the part of your impact which has benefit outside your
county/sub-region

To help you estimate how much you

goods & services (if you do not have th
0
shows
that for
Large museums (more than 50k visitors p

Don't change these figures!

Displacement ratio (the part of your impact accounted for elsewhere in the local area)
0.38 They are the same for everyone.
Deadweight (the value or impact that would have occurred without you)

0.25

Multiplier (this relates to suppliers in the local area which benefit from your museum) 1.2

TOTAL indirect & induced SPEND IMPACT on LOCAL

AREA

TOTAL direct, indirect & induced spend:

& SERVICES

estimate how much you might spend on non-local

rvices (if you do not have the data to hand), research
or
ms (more than 50k visitors p/a) : average is 61%

figures!
for everyone.

Stage 4: Calculate your VOLUNTEER VALUE

The time donated by your volunteers may not be paid for with a salary, but it can be
shown
to have
a keep
financial
value
when
you apply
for funding.
You should
always
a record
of the
amount
of volunteer
hours donated to your museum.
You can then to calculate and share the potential financial value of these hours, especially in
funding applications, since they represent a massive contribution in kind to the cost of running
your museum or delivering a project.
NB: The financial value of your volunteers calculated here does not have a direct economic
impact on your local area, but the presence of your volunteers will definitely have an indirect
impact, since their work brings visitors to the area to spend money.
This table will calculate the value contributed by your volunteers using the Heritage Lottery
Fund formula for costing volunteer time. It has three levels, roughly representing the differing
relative values of the skillsets required and tasks performed by your volunteers.
NOTE:
One
=7
hours
If you do
notvolunteer
know theday
hours
for
the whole year, provide an estimate by calculating the average
volunteer contribution over a week or a month and multiply it by number of weeks/months
your museum is operational.
enter your figures into the blue boxes...
value
Please enter the...
where 1 day = 7 hrs
Number
of include
hours provided
'unskilled'
volunteers
the year
50
This might
volunteersby
who
carry out basic
sorting over
and cleaning,
gallery supervision, steward at heritage events or do general
maintenance work

Number
of hours
provided
byare
'skilled'
volunteers
over
the year
This
might include
volunteers
who
trained
in collections
care
techniques, assist with specialist research projects or plan and lead an
education workshop

150

r of hours of professional services provided by volunteers over the year

This might include volunteers who are trustees, provide legal or
professional advice, write a business plan or create an interpretation
strategy or learning activities
Total number of VOLUNTEER HOURS provided

350

TOTAL VOLUNTEER VALUE

Your museum: 0
Your county or sub-region: 0

figures
More localised totals...
Birmingham, Black Country & Solih

0.00

0.00

0.00

Total
tourism
value:
0.00

0.00

0.00

0.00

0.00

Herefordshire

0.00

0.00

0.00

0.00

Shropshire

0.00

0.00

0.00

0.00

Staffordshire

0.00

0.00

0.00

0.00

Warwickshire

0.00

0.00

0.00

0.00

Worcestershire

0.00

0.00

0.00

0.00

Direct
Impact

Indirect &
induced
impact
0.0

Direct, indirect
& induced
impact
0.0

Indirect &
induced
impact

Direct, indirect
& induced
impact

1.
Your total TOURISM VALUE
Based on West Mids regional

2. Your total EMPLOYMENT IM

Value of
local visitors

0.0

Value of day
trippers

Value of
overnight stays

3. The economic impact of

your spend on GOODS &
SERVICES

Direct
Impact

4. The VALUE of your

VOLUNTEERS' contribution

unskilled
volunteer
hours

skilled
volunteer
hours

professional
volunteer hours

0.00

0.00

0.00

0.00

0.00

0.00

TOTAL
volunteer
value
0.00

TOTAL
volunteer
hours