Lovely Professional University, Punjab

Course Code

Course Title

Course Planner

OPR615

OPERATIONS STRATEGY

11584::Amanpreet Kaur

Course Weightage

ATT: 5

Course Orientation

CA: 40

Lectures Tutorials Practicals Credits

5

ETT: 55

Exam Category: X3: Mid Term Exam: Not Applicable End Term Exam:
MCQ + Subjective
KNOWLEDGE ENHANCEMENT, PLACEMENT EXAMINATION

TextBooks ( T )
Sr No

Title

Author

Edition

Year

Publisher Name

T-1

OPERATIONS STRATEGY

NIGEL SLACK ,
MIHAEL LEWIS

2nd

2015

PEARSON

Reference Books ( R )
Sr No

Title

Author

Edition

Year

Publisher Name

R-1

STRATEGIC OPERATIONS
MANAGEMENT THE NEW
COMPETITIVE ADVANTAGE

ROBERT H. LOWSON

2nd

2002

BUTTERWORTH-HEINEMANN (ELSEVIER)

R-2

OPERATIONS NOW

FINCH AND BYRON

2nd

2007

MCGRAW HILL EDUCATION

Other Reading ( OR )
Sr No

Journals articles as Compulsary reading (specific articles, complete reference)

OR-1

Environmental strategy and low waste operations research article available at: http://web.ebscohost.com/ehost/detail?vid=3&sid=b004d0f5-068e-4f18-8921fa8b3a35371d%40sessionmgr112&hid=103&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=8gh&AN=47858525 , ,

Relevant Websites ( RW )
Sr No

(Web address) (only if relevant to the course)

Salient Features

RW-1

http://en.wikibooks.org/wiki/Operations_Strategy/What_is_operations_strategy
%3F/Operations_strategy

Introduction to operations strategy

RW-2

http://www.global-operations-strategy.com/

Introduction to global operations strategy

RW-3

http://www.slideshare.net/guest3bd2a12/supply-network-strategy-presentation

Presentation on supply network strategy

RW-4

http://asq.org/learn-about-quality/total-quality-management/overview/overview.html

The primary elements of TQM

RW-5

http://www.inc.com/encyclopedia/total-quality-management-tqm.html

Research paper on Total quality management

RW-6

http://www.sap.com/pc/bp/erp/software/overview.html

Enterprise Resourse planning solution

An instruction plan is a tentative plan only and a teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.

Audio Visual Aids ( AV )

Sr No

(AV aids) (only if relevant to the course)

Salient Features

AV-1

http://hstalks.com/main/view_talk.php?t=2438&c=250

Capacity and operations strategies lecture by Dr. Brian, Duck School of

Business

LTP week distribution: (LTP Weeks)

Weeks before MTE

Weeks After MTE

Spill Over (Lecture)

Detailed Plan For Lectures

Week
Lecture
Number Number

Broad Topic(Sub Topic)

Chapters/Sections of Other Readings,

Text/reference
Relevant Websites,
books
Audio Visual Aids,
software and Virtual
Labs

Week 1

Lecture 1

Introduction to Operations
Strategy(Meaning and
Scope)

T-1:1

Lecture 2

Introduction to Operations
Strategy(Significance)

T-1:1

Lecture 3

Introduction to Operations
Strategy(Operations Strategy
Matrix)

T-1: 1

Lecture Description

Learning Outcomes Pedagogical Tool Live Examples

Demonstration/
Case Study /
Images /
animation / ppt
etc. Planned

OR-1

The concept of
Operations strategy,
meaning, scope and real
life examples in
business.

To enable students
understand the
importance of
operations strategy

RW-1

Introduction to the
Three levels of input
transformation output
model of operations
strategy

To enable students
Class Discussion
learn the elements of for concept
an operations strategy formation

The concept of
operations strategy
matrix, definition, scope
and significance

To enable students
use operations
strategy as the
intersection of a
company's
performance
objectives with
decision areas

Discussion using
Power Point
Presentation

Discussion using
Case Study

An instruction plan is a tentative plan only and a teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.

Week 1

Week 2

Lecture 4

Introduction to Operations
Strategy(Operations
Performance)

R-1: 2

L4 Introduction of five
generic performance
objectives.
L5 concept of tradeoffs,
targeting and operations
focus.

L4 To enable
Classroom
students acquire
Discussion for
knowledge about
concept mapping
performance
objectives
L5 To enable
students acquire
knowledge about
Operations focus, its
Trade offs in real life.

Lecture 5

Introduction to Operations
Strategy(Operations
Performance)

R-1: 2

L4 Introduction of five
generic performance
objectives.
L5 concept of tradeoffs,
targeting and operations
focus.

L4 To enable
Classroom
students acquire
Discussion for
knowledge about
concept mapping
performance
objectives
L5 To enable
students acquire
knowledge about
Operations focus, its
Trade offs in real life.

Lecture 6

Capacity Strategy and

Supply Network Strategy
(Levels of Operations
Capacity)

T-1: 3

Significance of Capacity
strategy, capacity at
three levels and the
overall level of
operations capacity

To enable students
acquire knowledge
about capacity
strategy and its levels

Power point
presentation to
explain the topic
and discussion

Lecture 7

Capacity Strategy and

Supply Network Strategy
(Strategic Choices in Layout
and Capacity Planning)

T-1: 3

The importance of
strategic layout and
Capacity planning in
business

To enable
students plan
organizational
capacity,location,
process and layout
for business

Classroom
discussion on the
topic

Lecture 8

Capacity Strategy and

Supply Network Strategy
(Supply Network Strategy)

T-1:4

The role of supply

network strategy and
inter operations
relationships in supply
networks

To enable students
Classroom
understand the role of discussion using
supply networks in
video tutorial
operations strategy

Lecture 9

Capacity Strategy and

Supply Network Strategy
(Outsourcing Decisions)

T-1:4

Introduction of
Outsourcing Decisions,
advantages and
disadvantages of
outsourcing, partnership
supply

To enable students
acquire knowledge
about Outsourcing
Decisions in business

Introduction to new
approaches to operations
strategy and
introduction of Total
Quality Management
and its element

To enable students
Discussion using
understand the
articles
concept of Total
Quality Management
and how this concept
is important in
operations

Lecture 10 New Approaches to

Operations Strategy(Basic
Concepts of Total Quality
Management)

T-1: 9

AV-1

AV-1

RW-2
RW-3

To enable students
acquire knowledge
about Outsourcing
Decisions in
business

An instruction plan is a tentative plan only and a teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.

Week 3

Lecture 11 Process Technology Strategy

(Process Technology
Strategy)

T-1: 3

Introduction of Process
Technology, how a
Process Technology can
reflect volume and
variety, concept of
scalability,degree of
automation and degree
of coupling

Lecture 12 Process Technology Strategy

(The Product Process
Matrix)

T-1: 3

The significance of
To enable students
Peer Learning and
product-process matrix understand the matrix Discussion
and three dimensions of and its importance
process technology

Lecture 13 Improvement Strategy

(Development and
Improvement)

T-1:6

Introduction to process
improvement, break
through improvement,
continuous
improvement, the degree
of process change
improvement cycles

Lecture 14

Week 4

To enable students
ppt
acquire knowledge
about how process
technologies are
increasingly coupled
together

To enable students
learn the
development of
operations resources
and processes

Power point
presentation and
discussion

Discussion using
Power Point
Presentation

Presentation,Test1

Lecture 15 Improvement Strategy

(Importance of Performance
Mapping)

T-1:6

Introduce performance
mapping and role of
performance matrix in
operation management

To enable students
learn importance of
performance matrix

Lecture 16 Improvement Strategy

(Developing and Deploying
Capabilities in the Market
Four Stage Model)

T-1: 6

The strategic importance

of developing and
deploying capabilities in
the market and the four
stage model

To make students
Peer Learning and
learn how the
Discussion
operation can deploy
its capabilities to
provide the potential
for the organization

Lecture 17 Product and Service

Development and
Organization(The Strategic
Importance of Product and
Service Development)

T-1: 7

Introduction of strategic
development of
organization and its
strategic importance.

To make students
understand the
increasing strategic
importance of
product and service
development

Lecture 18 Product and Service

Development and
Organization(Product and
Service Development as a
Process)

T-1: 7

The importance of
product and service
development as a
process, stages of
development and market
requirements
perspective on product
and service developmen

To make students
Discussion using
understand the stages real life example
involved in product
and service
developme

Discussion and
Power Point
Presentation

An instruction plan is a tentative plan only and a teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.

Week 4

Week 5

Lecture 19 Product and Service

Development and
Organization(Market
Requirements Perspective
on Product and Service
Development)

T-1: 7

The importance of
product and service
development as a
process, stages of
development and market
requirements
perspective on product
and service developmen

To enable students
learn the stages
involved in product
and service
development

To enable students
learn the stages
involved in product
and service
development

Lecture 20 Operations Strategy

Sustainable Alignment
(Formulation Models for
Alignment)

T-1: 8

Introduction of Dynamic
or offensive approaches
to sustainability and
formulation process,
formulation models for
alignment and its
importance

To make students
learn analysis for
formulation and
different models for
alignment

Power Point
Presentation and
discussion

Lecture 21 Operations Strategy

Sustainable Alignment
(Static and Dynamic
Sustainability)

T-1:8

The concept of
sustainable alignment,
how to achieve
sustainable alignment
and static and dynamic
sustainability and
Dynamic or offensive
approaches to
sustainability

To make students
Discussion using
understand how to
case study
achieve sustainable
alignment at different
levels and challenges

Lecture 22 Operations Strategy

Sustainable Alignment(The
Challenges to Operations
Strategy Formulation)

T-1: 8

Discussion on the
challenges to operations
strategy formulation,
the platts- gregory
procedure and barriers
to the formulation
process

Students will
understand the
practical challenges
of formulating
operations strategy

Lecture 23 New Approaches to

Operations Strategy(Basic
Concepts of Lean
Operations)

T-1: 9

The Importance of Lean To enable students

operations and the
learn the basic
elements of lean
concept of
introducing lean in
operations

Discussion and
case study

Lecture 24 New Approaches to

Operations Strategy(Basic
Concepts of Business
Process Re engineering)

T-1: 9

The concept of Business

process re engineering
and the elements of
Business process re
engineering

To make students
learn the idea of
Business process re
engineering

Discussion and
Case Study

Lecture 25 New Approaches to

Operations Strategy(Basic
Concepts of Enterprise
Resource Planning)

T-1: 9

The concept of
Enterprise Resource
Planning, importance in
Business, the element of
ERP and real life
examples on ERP

To make students
understand the
importance of
enterprise resource
planning and how
this strategy fits in
operations strategy

Peer learning and

Discussion

Discussion

An instruction plan is a tentative plan only and a teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.

Week 6

Week 7

Lecture 26 New Approaches to

Operations Strategy(Basic
Concepts of Six Sigma)

T-1:9

L26 Introduction to Six

sigma, its importance.
L27 Elements of six
sigma
and Common threads.

L26-27 To make
students learn the
importance of and
impact of Six sigma
approach in business

Discussion using
demo kit
mentioned in
reference link.

Lecture 27 New Approaches to

Operations Strategy(Basic
Concepts of Six Sigma)

T-1:9

L26 Introduction to Six

sigma, its importance.
L27 Elements of six
sigma
and Common threads.

L26-27 To make
students learn the
importance of and
impact of Six sigma
approach in business

Discussion using
demo kit
mentioned in
reference link.

Lecture 28 Implementation of
Operation Strategies
(Purpose the Strategic
Context)

T-1:10

Discussion on Purpose
the strategic context,
risk and approaches in
controlling risk

To make students
Discussion using
learn the purpose and real life examples
the process of
implementing
operations strategy

Lecture 29 Implementation of
Operation Strategies(Point
of Entry the Organizational
Context)

T-1: 10

Point of entry in
organizational context ,
forms of organization
structure, organizational
structure and
implementation

To make students
understand the
organizational
structure and its
strategic
implementation

Lecture 30 Implementation of
Operation Strategies(Process
the methodological Context)

T-1:10

The role of central

operations in
implementation, four
types of central
operations function and
process the
methodological context

To enable students
Classroom
learn the operations discussion on the
functions required in topic
implementation of
strategy

Lecture 31 Implementation of
Operation Strategies
(Participation the
Operational Context)

T-1:10

Discussion on
participation the
operational context,
incorporate learning into
project management,
Delivery model,
consultancy mode,
codevelopment
mode and
apprenticeship mode

To make
Discussion using
students learn useful Role play
dimensions for
implementation of a
operation strategy

Lecture 32 Implementation of
Operation Strategies
(Participation the
Operational Context)

T-1:10

Discussion on
participation the
operational context,
incorporate learning into
project management,
Delivery model,
consultancy mode,
codevelopment
mode and
apprenticeship mode

To make
Discussion using
students learn useful Role play
dimensions for
implementation of a
operation strategy

Discussion using
power point
presentation

An instruction plan is a tentative plan only and a teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.

Week 7

Lecture 33 Implementation of
Operation Strategies(Project
Management the Delivery
Context)

T-1:10

Discussion on
participation the
operational context,
incorporate learning into
project management,
Delivery model,
consultancy mode,
codevelopment
mode and
apprenticeship mode

To make
Discussion using
students learn useful Role play
dimensions for
implementation of a
operation strategy

SPILL OVER
Week 7

Lecture 34

Spill Over

Lecture 35

Spill Over

MID-TERM
SPILL OVER
Week 7

Week 8

Lecture 34

Spill Over

Lecture 35

Spill Over

Lecture 36

Spill Over

Lecture 37

Spill Over

Lecture 38

Spill Over

Lecture 39

Spill Over

Lecture 40

Spill Over

Scheme for CA:

Component

Frequency

Out Of

Each Marks Total Marks

Assignment,Test

30

60

Presentation

15

15

45

75

Total :-

Details of Academic Task(s)

An instruction plan is a tentative plan only and a teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.

AT No.

Objective

Topic of the Academic Task

Test will be conducted from the topics covered from Unit 1

Introduction to operations strategy and Capacity Strategy and
Supply Network Strateg

Nature of Academic Task

(group/individuals/field
work

Evaluation Mode

Allottment /
submission Week

Individual

Test will be of 45
minutes, each
student will be
allotted 3 questions
of 10 marks each.
Scale down to 10
marks.

2/3

Test1

To test the
knowledge of
students about the
concepts taught in
class

Assignment1

To make students
Students will be divided in groups (4-5 in each group), they will
understand anout the be assigned cases and presentation will be given by the students
operations strategy on the cases.
concepts applied in
real time scenario

Group

Written report - 10
marks(Content 2
Marks
,Identification of
Problem 2 marks
and suggestions 6
marks and
Presentation/viva20 marks( Content 5
marks, ppt 5
Confidence 5 and
communication 5
marks ) , scale
down to 10 marks

2/6

Presentation1

To enhance public 5 minute presentation on current issues related to the area of

speaking skills of
Production and Operation
the student making
him/ her more
confident and hence
greater
employability.

Individual

As per Rubrics

1/7

Plan for Tutorial: (Please do not use these time slots for syllabus coverage)
Tutorial No.

Lecture Topic

Type of pedagogical tool(s) planned

(case analysis,problem solving test,role play,business game etc)

Tutorial1

McDonald's Corporation- the speede service system

Case Analysis

Tutorial2

Formation of groups and allotment of cases for case based

presentation

Group Formation

Tutorial3

Inditex: Zara and beyond

Case Analysis

Tutorial4

Case based presentation of groups as per academic tasks

Case Analysis

Tutorial5

Case based presentation of groups as per academic tasks

Case Analysis

Tutorial6

Case based presentation of groups as per academic tasks

Case Analysis

An instruction plan is a tentative plan only and a teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.

Tutorial7

Case based presentation of groups as per academic tasks

Case Analysis

An instruction plan is a tentative plan only and a teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.