70%

of e-business fails due to the

lack of user acceptance

UXeria.co.za

and thats not only a startup issue...

UXeria.co.za

and thats not only a startup issue

Google wave
UXeria.co.za

Youve got to start with the customer

experience and work back towards the
technology not the other way around.
Steve Jobs

UXeria.co.za

The key to improving the user

experience is understanding not
only what our clients do,
but also why they do it.

UXeria.co.za

Behaviour
= motivation x ability x trigger

UXeria.co.za

complete
intuitive
UXeria is an useful tool for online research
effective
innovative
UXeria.co.za

63%

average percentage of decline in

basket abandonment
for eBay, NEO24 & Lufthansa

UXeria.co.za

Click to see movie on YouTube

UXeria.co.za

Test your users behaviours

on any digital platform
Check users interactions, see their faces and listen to what they have
to say whilst interacting with your platform.
Improve e-commerce, compare websites or test innovations.
Examples of digital platforms we can test on are:

Websites

Apps

Content

Social Media

Mails

Any digital platform

UXeria.co.za

Check and compare your

competitors usability
Test the efficiency on any website, landing page, mailer or form
field including those of your competitors.
Compare the result of your competitors with your own channels to
gain critical insights of your competitiveness.
See how your customers interact with your competitors or find out
if your competitors innovations will succeed with your existing
customer base.
You can also easily test prototypes and layouts before they go live
and whilst theyre in development phase. This way you will
dramatically increase your success rate on new product launches.

UXeria.co.za

See users reactions on your

adverts & commercials
Watch their spontaneous emotions, find out what they
remember and basically find out which messages will work!
Again we can also test and compare your marketing
communication materials with those of your competitors.
We can record all interactions on video, heat maps and
spontaneous reactions through video, cursor tracking and audio
recording.
Our sophisticated software includes iris tracking to ensure we
can map visibility studies.

UXeria.co.za

Key UXeria features

UXeria.co.za

Compare testing and competitor websites and Apps

Satisfaction tests and comparisons

Test your competitors innovations

Customer insights and engagement needs

Improve your e-commerce

Product development testing

Improve conversions

Service design and delivery testing

Compare ads and creations

Brand SEO improvement

General reception of sites and products

Test mailings and newsletters effectiveness

Understanding Terms of Service and text

Test wireframes before production

Image evaluation

Test ideas before and during development

Test brand message and positioning

Customer segmentation model generation

First impressions

Test your Marketing collateral

Methodologies

UXeria.co.za

UXeria research methods

Scenarios
Completing tasks on site or in e-market. Statistical
data, face and voice recordings are saved on the
website to help determine the usability issues.

Card sorting
Categorising a list of elements. Pointing out the
optimal division of categories, issues or processes.

UXeria.co.za

X Second Tests

Click & comment

Users view the site or advertisement for a short

time, then answer a question survey. Their answers
help in discovering the spontaneous reactions to
the first few seconds of visiting the page.

Pointing out on the website elements with particular

qualities. Defining the optimal information
architecture based on the customers expectations.

Tree testing

Surveys

Finding a particular position in a clickable menu

(abstraction from the sites layout). Quick
verification of the sites correctness.

Use customised questionnaires and surveys to

complete your research.

UXeria tester recruitment

CRM database

Social networking

Website plugin

Involved users who know their brand and product

well are almost always willing to participate as they
already have a connection with your brand.
A simple direct mailer with a link to our testing
platform can be distributed through your CRM.

Using popular social networking sites to share your

research with friends and followers.
Using the demographic targeting tools of the social
platforms you can target your recruitment as per
your required consumer segmentation model.

Visitors to your website will see an invitation to

participate in a test.
Through the plugin we can host the test inside your
website. This will let your visitors know the high
quality of service you pursue.

Mass mailing

Advertise on Google

Recruitment service

Recruit users for your tests using mass mailers.

Internet users react much better to adverts in a post
then on a website.

UXeria.co.za

Our experts will develop a targeted PPC campaign

to recruit the correspondents as per your
requirements. Users will see your ad on websites
corresponding with selected key words.

You can carry out recruitment on your own by

inviting customers, employees or through
promotions and reward schemes, or talk to us
about our specialised recruitment services.

Conclusions & Reporting

Uxeria contains a set of automatically generated analysis.
Our analyses use the latest trends in usability methodologies, currently used by
world renowned internet companies and research laboratories.

UXeria.co.za

Conclusions & Reporting

Recordings
All recorded tests can be replayed in the UXeria player or be downloaded to be inserted in your presentations.

Website areas and comments

Comparison of click-through rates in various site areas and different versions of your site.

Graphs and User flows

Various graphs and tables let you analyse the date providing you with a solid base for recommended changes
and determining optimal paths for reaching particular information in order to remove bottlenecks.

Diagrams of navigation tolerance

Our reports show how to group various parts of your website and determine content proximity. Visualisation of
clicking frequencies and mouse movements shows users behaviours while performing various tasks.

Create reports
Your results and notes can be exported to PowerPoint or Pdf format.You can also export combinations of your
various test data to Excel.

UXeria.co.za

Pricing

UXeria.co.za

UXeria

pricing
Start-up
package

Pro
Package

Enterprise
Package

R 20000

R 75 000

R 280 000

10

100

500

R 2 000

R 750

R 560

Access to UXeria platform, cloud services and storage

UXeria workshop and training program

Helpdesk 24hr response service

Brands, apps, websites or mailers

unlimited

Video storage

10

unlimited

unlimited

R 850 p/hr

10 reports included

unlimited

Monthly subscription
Monthly credits
Effective cost per credit

Strategic reporting

1 credit = 1 test/respondent, Example: 1 test with 10 respondents is 10 credits. Additional credits are costed for at the effective rate.
UXeria.co.za

UXeria

Africa (pty) ltd | Cape Town Johannesburg Lagos Nairobi

Head office: 649 Church Street Somerset West 7130 South Africa +27 (0)28 27 131 97 info@uxeria.co.za uxeria.co.za