Clark (CJ) Rapp

Director of Digital Marketing

Denver, CO 80260
cjrapp@wsi1clicksolutions.com - (970) 403-4726
CJ Rapp has used his 35 years of traditional marketing and business experience as a foundation for adapting
to Digital Marketing realities.
During the past 20 years, early adoption and utilization of Internet Marketing best practices and technology
has culminated in a holistic and comprehensive approach to online digital marketing. A vision has now been
realized and become self-evident to achieve ROI based on the mastery of many critical elements currently
required for online success.
Over the past several years, the passion and quest for digital marketing excellence has allowed CJ to fine tune
many skill sets with a depth of knowledge and experience. He can create and manage a complex matrix of
interconnected technology platforms, applications and processes.
Working independently was the only way to perfect this unique and cutting edge approach. However, a strong
desire to be part of a team, lead by example and exceed expectations in as many ways as possible has drawn
him back into the job market to find a new home...
The past year has been spent as part of startup company's development team to help create an online
advertising network using many advanced skills to build, develop and deploy critical technology components;
Word Press, Wix and Joomla website development, Adaptive SEO, Mobile App Development, Conversion
Architecture, Social Media Marketing, Email Marketing, Content Management, Analytics ,social platform
development, news and video website development and management and a plethora of technical challenges
and details associated with every step forward.
The digital universe is no different than the physical universe, the only thing that is consistent is change ~
Authorized to work in the US for any employer

WORK EXPERIENCE

Chief Information Officer (CIO)

Life Marketing, Inc. - Denver, CO - September 2014 to Present
Responsibilities
- Responsive Website Design/Build of 40+ Word Press, Joomla and Wix Websites and Mobile Apps
- SEO On page & Off Optimization and Management of 10+ websites that use multiple technology platforms
- Content Research, Posting and Management of a News Website (Joomla Publisher)
- Content Research, Posting and Management of a Video Website (Mijo Video)
- Social Media Platform Claim/Build/Manage Daily Content (Facebook, Twitter, Google+, Tumblr, LinkedIn)
- Monthly Analytics Review, Reporting and Adaptive Management
- Increase website traffic through organic search discovery, reduce bounce rates, increase page engagement,
improve conversion architecture and grow page views from zero to millions.
.

Accomplishments
A holistic, comprehensive digital approach was adapted from previous experience to leveraged and help
build many advertising network websites from the ground up on various responsive designed technology
platforms. Rigorous testing and user processes were developed and used for functionality perfecting and
to improve conversion ratios. Hundreds of pages of content were created and updated as well as SEO
Optimization and integration with multiple Social Media platforms was performed. Development to deployment
was accomplished for many of the advertising network's websites and apps in over just months and in some
cases days. Traffic has climbed from zero to over 5 Million page views per month.
Skills Used
- Amazon Web Services IT Design & Architecture; Server Design/Build $ Elasticity & S-3 Bucket Deployment
- Responsive Website Design/Build on Word Press, Joomla and Wix technology platforms
- Website Security (WordFence)
- Online Brand Development
- SEO Keyword Research and Content Development deployment & management
- Yoast Word Press SEO Plugin
- Joomla Image Alt-Tagging, Meta Description and Meta Keyword Development & Management
- On Page SEO & Off Page SEO Implementation, Management and Reporting
- Advanced Analytics and Content Adaptation and Modification based on Big Data Interpretation
- Social Media Development, Deployment, Integration and Content Management
- Email Marketing; Effective Email Onsite Acquisition, Auto Response Development and Management, News
Notification Triggering, Drip Campaigning
- News Website Management (Joomla Publisher)
- Video Website (Joomla Mijo Video)
- Social Platforms (Joom Social)
* I many instances to meet deadlines, long hours were spent in a sitting position doing direct data input
to websites, social media, SEO campaigns etc.

Internet Marketing Specialist

WSI - 1 Click Solutions, LLC - Denver, CO - 2010 to Present
Proficiency in Responsive Website Design, Email Marketing, E commerce/authorized.net (SSL &PCI),
Keyword Research, Online Competitive Analysis, PPC Campaign Management, Adaptive SEO, Social
Media development & Management, Mobile Marketing, Online Review & Reputation Management.
> Generated sales and leads through increased web traffic and conversion via keyword and content relevancy.
> Working closely with clients to identify their competitive needs and challenges and provide solutions-oriented
digital campaigns with excellent ROI.
> Online Business Reviews, Webscans (Website performance testing), Online Competitive Business
Analysis, Key Word Research, Advanced Analytics
> Content Blue Prints and Frame Work, Conversion Architecture, Mobile Websites & Custom Native Mobile
App Development
> Implement marketing ideas, strategies and tactics to help clients increase market share, generate more leads
and conversion to sales with verifiable improved return on investment.

Appliance and Furniture Sales Management

Pagosa Home Store/Terry's Ace Hardware - Pagosa Springs, CO - 2009 to 2010
Retail display and merchandising, delivery and installation logistics, open and closed and everything in
between to assist sales and performance.

Construction Manager/Superintendent
Colorado Housing, Inc - Pagosa Springs, CO - 2007 to 2009

Built 6 E-Star homes from land purchase to Certificate of Occupancy.

> Non-profit working in conjunction with the USDA Rural Development Self Help Build Program.
> Mentoring, negotiating, conflict resolutions, team building, counseling and time management skills were
perfected.
> Delivered completed homes on time and on budget through a government program.
> Introduced improved policies and procedures and introduced SIPs (Structural Insulted Panels) to the
program.

President
Glenco Distributing, Inc. - 2001 to 2007
Segregated the general sales force into multiple divisions and improved sales, margins and customer service
& retention.
> Mastery of Business Finance & Management
> Gained Proficiency with Human Resource Management
> Perfected Leadership skills and effective negotiating skills managing 32 employees and working with directly
with numerous suppliers and vendors in 3 key industries
> Developed an E Commerce Website and improved Government Contract Sales. (GSA Contract
Administrator for 18 years)
> Modernized many company policies and procedures to reduce expenses and improve performance. (On
sight night fueling of trucks, Bar-coded Inventory Control & Management, Computer system Upgrades, Simple
IRA, Direct Deposit, Health Care etc.)
> Improved logistics, added more trucks and a Western Slope warehouse to boost sales and customer service.

Vice President
Glenco Distributing - Denver, CO - October 1992 to January 2001
> Built and handed off the Consumer Electronics Sales Division from $1 Million to $12 Million A/S.
> Built and handed off the Builder and Apartment Replacement Major Appliance Division from zero revenue
to $18 Million A/S and created 2 new sales divisions from 1 to increase sales volume.

Inside Sales/Order Desk and Outside Sales Representative

Glenco Distributing - Denver, CO - June 1980 to September 1992
Automated the company's accounting and inventory management systems with computerization.
> Developed sales training and sales closing skills in the field.
> Planned and managed many marketing events, Trade shows, promotions and market development
programs.
> Expanded the company's customer base by 247% in 3 years.

EDUCATION

Bachelor of Science in Earth Sciences and Environmental Sciences

University of Northern Colorado - Greeley, CO
1975 to 1980

SKILLS
Quick Books & Numerous other Business POS systems, Microsoft Word, Excel & Publisher, Sales Closer,
Prospecting, Customer Service & Customer Retention, Responsive Website Building, Mobile Website
Building, Mobile App Development, Conversion Architecture, CTA (Call To Action) Guru, Keyword
Research, WSI Adaptive SEO, PPC Management - Goggle Ad Words/Reach Local, Digital Analytics/

Google Analytics, Content Copyrighting & Marketing, Social Media Development, Deployment and
Management, Email Marketing, Press Release creation and management, Online Review and Reputation
Management, Holistic Internet Marketing, Traditional Marketing; Direct Mail, Traditional Media Ad Buy
(Radio - TV - Print- Direct Mail) - PLEASE REFER TO PAST EXPERIENCE FOR THE PLETHORA OF
BUSINESS MANAGEMENT SKILLS ACQUIRED OVER THE PAST 34 YEARS!!!
LINKS
http://www.wsi1clicksolutions.com/
http://1click.solutions/
http://cj-rapp.strikingly.com/

https://www.linkedin.com/in/cjrapp
http://1clicksolutions.tumblr.com/
http://www.manta.com/c/mwkx52z/1-click-solutions-llc
http://www.mosaichub.com/member/p/cj-rapp

https://twitter.com/WSI_CJ_Rapp
https://www.alignable.com/biz/businesses/9430

https://www.facebook.com/1clicksolutionsllc/?ref=hl

AWARDS

WSI 2014 Digital Marketing Achievement Award

September 2014
Complementary travel and accommodations to Toronto Canada, WSI HO for annual World Conference
*SEO Presentation to 500+ Internet Marketing Consultants about Skill Set acquisition, development and
deployment

CERTIFICATIONS

WSI Advanced Internet Marketing Certification

January 2013 to December 2013
Continuing Education and perfection of Digital Marketing skills and techniques.

WSI Advanced Internet Marketing Certification

January 2014 to December 2014
Continuing Education and perfection of Digital Marketing skills and techniques.

Google Adwords
2011 to Present
PPC Campaign Management, Geo Specific Campaigns, Prospect Targeting, Keyword Research

Google Analytics
2011 to Present
Keyword traffic generation & tracking, Conversion, Demographic Analysis, Mobile Marketing perfection
process

Constant Contact Partner

2011 to Present
Email Marketing Professional

ReachLocal Authorized Agency

2011 to Present
Search Marketing Campaign Development, A/b Testing, Tracking, Sales Conversion Monitoring

Go Daddy Re-Seller
2014 to Present
Authorized to sell and support all Go Daddy offerings - Economy Web Solutions for SMBs

TagLabs
2012 to Present
Advanced QR Code and Mobile Marketing Specialist

1Box
2013 to Present
Authorized Custom Native Mobile App Developer & Re-seller

Teburu
2013 to Present
Authorized Exclusive Sales Representative for Online/Mobile Ordering System for Restaurants

Yahoo - Bing Network

2013 to Present
Qualified Online Business Assistance Professional

Google Places for Business

2014 to Present
Qualified Professorial Assistance to claim, edit and launch Google+ Pages and Google Places for Business.

Yext Certified Partner

April 2015 to Present
Off Page SEO technology tool for Local Directory Power Listings & Citations.

GROUPS

Denver Chamber of Commerce

2011 to Present

BNI
2011 to 2012

Mile High Business Alliance

2012 to 2014
Served as a member of the Board of Directors and lead numerous committees

SEMPO (Search Engine Marketing Professional Organization)

2011 to Present

Micro Soft Certified Provider

2011 to Present

Webscan Analysis Team

2011 to Present
Website Performance Testing

WSI (We Simplify the Internet)

2011 to Present
WSI Franchise Owner License #2148
A Global Collaborative of over 1600 Digital Marketing Professionals in 89 Countries

Numerous Online Social Business Groups

2006 to Present
LinkedIn, Yahoo Answers, MozacHub, Alignable, Slide Share, Tumblr Groups, Facebook Groups etc.

ADDITIONAL INFORMATION
CORE COMPETENCIES
-Ad Campaign Management - Multi-media Marketing - Project Management - Account Development - Market
Research - Management Supervision - Competitive/Strategic Planning -Budgeting/Forecasting - Prospecting
- Employee Human Capital Cultivation - Email Marketing - E Commerce Development - Social Media
Management
* Advanced Internet Marketing * Search Engine Optimization * Conversion
Architecture * Social M e d i a D e v e l o p m e n t /Marketing/Management * Content M a n a g e m e n t &
Marketing
*Responsive W e b s i t e Design/Build/Host *Keyword Research *Analytics *PPC *Blue Tooth
Beacon
Engagement *Maobile Marketing
HIGHLIGHTED CAREER ACHIEVEMENTS
Project Management - Numerous Digital Marketing client projects delivered with exceptional results, on time
and on budget.
Revenue Generation - Over the most recent 10-year period, generated over 12 million in additional revenues
for Glenco Distributing, Inc.
Account Development - Successfully diversified the customer base to new industries with similar product
requirements contributing to higher volume and reduced expenses.
Market Penetration - Built appliance builder sales from zero to 65% of company sales.
Effective Marketing - Increased product sales through all divisions with sell through
programs from wholesale to retail and end users as well as government contracting.
Technological Deployment and Management - industry leadership over the past 3
decades.
"Built Green" - Founding Sponsor and Developer with the HBA of Metro Denver.