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Market History:
Growing apartment culture coupled with lack of cold chain infrastructure is driving the global
UHT milk market. The market is mainly driven by increasing consumption of UHT milk in
China and Latin American countries such as Brazil whereas in Europe it is significantly
impacted by the Euro-zone crisis, and is declining in some of the key markets.
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The new dietary trend of consuming milk outside home, i.e. in schools, on the sports field,
and at the gymnasium is catching up. In many schools, milk is provided to children in order
to make drinking milk a habit and here lies the opportunity for UHT milk. UHT milk accounts
for a large portion of the total milk consumed in China and its share has been increasing.
Growth in the urban population of China is the key reason for the growth of UHT milk in the
country.
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The demand for UHT milk in Australia is also expected to increase in the forecasted period,
whereas Indian market has a slow growth rate due to the preference for fresh milk. There are
large number of unorganized small dairy farmers in India supplying raw cow and buffalo milk
to households in these countries which is restricting the UHT milk market to flourish despite
a vast opportunity lying for it in the form of large population and increasing per capita
income.
Table of Content
Chapter 1 Preface 11
1.1 Report Description 11
1.2 Scope and Definition 11
1.2.1 Product segments covered in the report 11
1.2.2 Regions covered in the report 11
1.3 Research Methodology 12
Chapter 2 Market Synopsis 13
Chapter 3 Porters Five Forces Analysis 15
3.1.1 Bargaining power of suppliers 15
3.1.2 Bargaining power of buyers 16
3.1.3 Threat of new entrants 16
3.1.4 Threat from substitutes 16
3.1.5 Degree of competition 17
Chapter 4 Industry Overview 18
4.1 Introduction 18
4.2 Drivers 18
4.2.1 Increasing influence of western culture is escalating the demand for UHT milk
market 18
4.2.2 Less refrigeration space is making UHT milk the best alternative of preservation 19
4.2.3 Private label companies with low priced brands are attracting customers in weaker
financial environment 19
4.3 Restraints 20
4.3.1 Unorganized milk market 20
4.3.2 Consumer concern for loss of nutritional value 20
4.4 Market trends and opportunities 22
4.4.1 Major UHT milk markets are import driven 22
4.4.2 New dietary trend is offering new opportunities for the UHT milk market 22
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