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s for the water to go. As water soaks into the grass and the soil below, it is f
iltered and cleansed. This process is so effective that many golf courses have b
ecome water recycling sites for their communities, using treated wastewater for
irrigation.
5) Golf and Turf Reduce Stress, Improve Physical Health
Many types of turf were developed specifically for golf courses and other recrea
tional uses. Golf provides over 24.5 million Americans the opportunity to exerci
se outdoors.
In research studies, participants lowered their cholesterol levels by walking th
e course when they played. An average 9-hole course covers about two miles and a
n 18-hole course about four miles.
In addition to benefits from exercise, research has shown that looking at a plea
sant outdoor view can be healthy. In one study, hospital patients recovered fast
er when they had a view of turf, trees and open spaces. In another study, employ
ees of businesses with well-designed landscaping and well-maintained turf had a
more positive job attitude.
6) Turf Helps Beat the Heat and Improve the Air We Breathe
It's cooler in August in the park or in the country than on city streets. This c
ooler temperature is due to more than the shade. The grass itself can reduce the
temperature. Synthetic turf can be twice as hot as green, growing turf - and as
phalt is hotter still. Around urban areas, these green areas of grass and trees
can actually reduce the energy needed for air conditioning.
Turf also improves the air we breathe. The turf growth process takes carbon diox
ide from the air and releases the oxygen we need. A landscape of turf, trees, an
d shrubs about 2,000 square feet in size generates enough oxygen for one person
for one year. Some studies have shown that certain types of turf can even absorb
carbon monoxide. This is especially beneficial near roads where carbon monoxide
is most concentrated.
7) Turf Captures and Cleans Dirty Runoff in Urban Areas
In urban areas, the water collecting in parking lots, streets and vacant lots ca
n be full of pollutants. Turf areas provide a good growing environment for many
microorganisms. These microorganisms, in turf, help cleanse water by digesting t
he pollutants in the trapped water and speeding up their normal breakdown.
8) Pests, Pollen and Disease
Dense, well-maintained turf helps reduce the weeds and pollen that aggravate all
ergy sufferers. When turf is mowed regularly, it seldom produces flowers that re
lease pollen.
Closely mowed turf also discourages pests like mosquitoes, ticks and chiggers. C
ontrolling ticks helps reduce the threat of Lyme Disease.
9) Turf Can Help Restore Lost and Damaged Land Areas
Turf is an excellent choice to restore areas damaged by landfills or mining oper
ations. Turf has a very dense root system that holds the soil and rainwater, red
ucing erosion. As turf grows, it adds organic matter to the soil. This allows it
to absorb even more water and hold it.
Many communities have found that a golf course is an excellent way to restore da
maged areas. Beautiful golf courses exist today where abandoned quarries, strip
mines and landfills once stood. Golf courses combine the benefits of turf with t
he beauty of landscaping. The result is a total reclamation of land for the comm
unity.
Course Conditions
Survey result: 80% of committed golfers demand
the best course conditions.
When asked what are the most important on-course
factors for golfers, the top five answers were 1)
Greens roll smoothly; 2) Course design; 3) Golf course
is visually appealing; 4) High probability of finding
ball in the rough within a reasonable time; 5) Course
blends naturally into its environment.
Analysis: These responses may not be a surprise,
but the course is a critical factor that can t be taken
for granted. A club s ability to provide an enjoyable
and memorable on-course golfing experience is likely
to define a club s reputation. Being able to find a
golf ball in the rough also raises important questions
around speed of play, which is an issue for both
A number of key themes and customer desires
emerged from the research, recurring in the answers
of golfers and non-golfers alike throughout the survey,
notably:
1. Friendliness
2. Family
3. Female participation
4. Flexibility
5. Fine course conditions
6. Getting into golf
It would be easy to be critical of golf and say it has
known about these issues for a long time and is
responding too slowly. But what we hope we have
achieved with this research is turn some of the
anecdotal suspicions of what the industry thinks
golfers and prospective golfers want into clearly
expressed customer wants and needs.
While every golf club and course will be operating in
different local markets and facing different challenges,
we hope some of the findings and universal truths
learned from this research will be of value in terms of
the strategic thinking and tactical solutions required to
retain existing customers and attract new players.
players and courses and can be managed.