What Is Managements Role in

Innovation?

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Online forum closed. It's an open question whether management, as it is

currently practiced, contributes much to creativity and innovation, says HBS
professor Jim Heskett. What changes will allow managers, particularly in
larger organizations, to add value to the creative process? What do you think?

by Jim Heskett

SUMMING UP
Can creativity and innovation be managed? Judging from responses to
questions posed by practitioner panelists at a recent colloquium on "Creativity,
Entrepreneurship, and Organizations of the Future" at Harvard Business
School, many feel that traditional management practice has little to contribute
to processes of creation and innovation. While asking "What isn't
management's role in innovation?," Michelle Malay Carter states the case this
way: "Nearly all current performance management models are stacked
against innovation." This includes, according to B. V. Krishnamurthy, confining
such activities to an "R&D function" even though he questioned "whether
organizations are ready for open collaboration." Ulrich Nettesheim
suggested that, if innovation is to be fostered in the conventional organization,
"the role and practices of management require innovation as well." But what
kind of innovation in management are we thinking about?
There were many suggestions. Nearly all began with the call for a new kind of
leadership. Umesh Gupta stated, "Innovation is directly proportional to the
attitude of senior management." Ginny Wiedower commented, "Without a
corporate strategy to reach defined corporate goals, innovation will be

misdirected and unguided." But D. R. Elliott pointed out that "innovations and
inefficiencies are persistent anomalies in organizations." Actions of top
managers, according to Marc Sniukas, should "set the context; guide the
process ; clearly communicate reasons ; shield creative teams ;
appreciate distinctiveness in people and their thinking; and welcome change."
As Dan Hoch put it, " the real question revolves not around whether the
managers have the courage, but does the CEO have the vision and fortitude
to stand before the board and defend the opportunity to explore and fail?"
Joe Violette, who reminded us that innovation (as opposed to invention) is
most often carried out in teams, suggested that leadership's role is also "to
provide a work environment of openness built on trust where every member of
the team feels free to express their views/opinions without fear of ridicule or
reprisal." Debbe Kennedy called for management to insure diversity in
"people, ideas." Dhruva Trivedy called on leadership to "involve people at all
levels." Pablo Lira suggested the importance of "facilitating calculated
testing environments to evaluate and secure viability of new ideas."
Other models for innovation were suggested. Lamenting that "inculcating the
burning drive of the inspired entrepreneur into a large R&D staff over a
sustained period is next to impossible," Wayne Hosking suggested that these
ideas need "to incorporate some analysis of the venture capital model." At the
HBS colloquium, participants raised questions suggesting other models. For
example, given the proliferation of networking technologies, will more and
more innovation be carried out in communities that cross corporate lines?
Following from this, one has to ask whether truly large innovations needed by
society will be achieved without traditional leadership or even, up to some
point in the process, traditional rules of competition in so-called "open source"
environments of the kind that have prevailed up to now largely in academia.
What do you think?

ORIGINAL ARTICLE
In early December, a colloquium on "Creativity, Entrepreneurship, and
Organizations of the Future" is being held as part of the 100th anniversary
celebration at the Harvard Business School. To kick off the colloquium, senior
managers of 4 sizeable organizations heavily involved in innovation have
been asked to pose "burning questions" to the assembled researchers and

practitioners of innovation and creativity. Given their importance for global

economic health and progress, the questions are worth pondering.
One highly successful Silicon Valley entrepreneur will ask whether
management is a net positive or negative in fostering creativity and invention.
He will cite a growing body of evidence that suggests that bottom-up
"discovery" has a superior record in comparison with "top down 'deliberate'
strategies from headquarters." He asks whether companies should call a halt
to managing the innovation process, "intentionally abandoning control of their
scarcest resources."
Another senior executive will ask whether creativity scales. Can an innovator
be more productive with the substantial resources that a large organization
can provide? Or does the process work better in the loneliness of the garage
with limited resources, little collective advice, and a predictably high failure
rate? Are resource-constrained entities more creative because they have to
find ways of dealing with the constraints? One question posed by this panel
member sums up the tension associated with management's role in creativity
and innovation: Is there "a theoretical sweet spot where scale fosters
innovation, beyond which the complexity starts to stifle it?"
A third executive will raise questions concerning the impact of the Internet on
the management of these processes. He will lament the "'lone genius' myth of
creativity and innovation (that) may be limiting our ability to make meaningful
progress in everything from technology to organizations to educationeven
society itself." The implication here is that the Internet has the potential to
encourage the kind of collaboration that can prove useful in creative work. But
in doing so, does it foster a kind of anarchy in which ideas flow directly
between innovators with little involvement by management in a networked
world? In fact, are management processes so out of tune with networked
processes that they will represent a brake on collaborative innovation?
The fourth will ask what needs to be done to foster a culture of creativity in an
organization. Specifically, how do managers avoid "the temptation to apply
simplistic process management tools to the discovery process?"

One feature of these questions, posed independently by four thoughtful senior

practitioners, is their remarkable consistency. All ask whether management, as
it is currently practiced, has much to contribute to innovation and creativity. If
the answer is little, one might ask what kinds of changes will be necessary to
allow managers, particularly in larger organizations, to add value to the
creative process? Or is it more productive to explore ways of providing
incentives to the innovators of the world, largely outside large organizations,
possibly by facilitating the market that mediates resources between investors
and innovators? What do you think?

COMMENTS

ANONYMOUS

O
Management has the focus of making money and making decisions based on currently profitable
projects. As management is practiced there is NO ROOM for innovation. The amount of risk taking is
minimum. The adoption of new ideas is very low. Management wants predictable results; innovation is
just too out there ... management has no way to predict the results of innovation=> why bother!!

JOE JORDAN

DIRECTOR OF BUSINESS DEVELOPMENT, ACTION MANAGEMENT

ASSOCIATES

Perhaps before we begin proposing "changes" that will enable managers to more effectively
contribute to the creative process, we need to invest some time in defining the real problem in this
scenario. Why does management contribute so little to the processes critical to the future of every
organization? Until we are willing to explore the root cause behind management organizations that are
often considered irrelevant, we will experience the unfortunate disconnect between new ideas and the
people that desperately need them.

UMESH GUPTA

ADDITIONAL GENERAL MANAGER, BHARAT HEAVY ELECTRICALS LTD

Innovation in any place, including commercial organisations, is directly proportional to the attitude of
senior management. In India (maybe around world also), in my experience, organisations stopped
growing after reaching a certain stage (we may call it as a level of incompetence of a particular
organisation), as leadership there always tried to maintain the status quo and discouraged innovative
thoughts and actions. Availability of the right resources may act as a catalyst but creativity will not

flourish if organisations do not have a culture of encouraging and supporting innovation. Therefore,
the single most important element to foster in an innovative culture is leadership at all levels, people
who are not only missionaries in their zeal but also courageous enough to face critics.

ANKUR JAIN

STUDENT

Innovation is about creating something new out of nothing. In the modern world of globalisation,
innovation is of prime importance to any company for performing well. I believe the management role
should be, first, to create an environment where every employee is encouraged to think of something
new; it could be in any field. The next role of management is to give considerable thought before
rejecting or accepting an idea because it has been seen that what looks the most funny at first
becomes an innovation to the organization. The next step should be to give awards to those whose
innovations are being implemented along with giving praise to those whose innovation could not be
accepted but was notable, along with feedback about why innovations were accepted. This can create
a healthy environment for employees to think about something new and be innovative.

SHUBHA MISHRA

EXECUTIVE DIRECTOR, BSL,LUCKNOW (INDIA)

Management & Innovation do ring a bell in my head........familiar terms.........so well forgotten in the
name of 'perfectness', 'let's be different', 'by the BOOK approach' and what not.
Sir James, the article is indeed a hard hitting one. We, in our run for progress (read recognition +
money), are turning away from the real question. There is not a single person who could claim that
he/she is 100% satisfied by his work/stategies in the past. Well, that's an altogether different thread of
discussion, though an important one.
Is it easy managing 'innovation'? I mean 'innovation' is all about the free flow of ideas and dreams;
while 'management' sounds more like a curriculum of an MBA program (sorry to say so but that is
exactly what's happening).
I want to say something here. I've been visiting a lot of small towns in Uttar Pradesh, India, and I have
pleasantly realised that small organisations in India have more people compared to the known Big
ones who could teach top B-schools a lesson or two about a simple approach to management. Say,
the 'Dabbawallas' of Mumbai are a proud example of this........a bunch of less educated people having
100% preciseness, 100% customer satisfaction and also a 100% self satisfaction from the
job........and no it's not an MNC.
Innovators can be successful if they understand the need and use their creativity to give a solution
better than 'just a requirement'. Management must know the 'actual need' and create a near-flawless
chain between customers-market-companies. Generalisation is a thing of the past for sure.

MICHELLE MALAY CARTER

VICE PRESIDENT, PEOPLEFIT

What isn't management's role in innovation?

Executive management's role is to ensure that it institutionalizes the expectation that managers will
lead the continuous improvement of their teams AND that time is allotted for them to lead
improvement initiatives. Innovation should be an expectation of all workers and an accountability of all
managers.
Based upon my experience, managers are not systematically held accountable for continuous
improvement of their teams. Further, most believe innovativeness and creativity are characteristics of
a select few, and that it need only occur at the highest levels of the organization. Innovation snobbery
is not serving us for a variety of reasons. Innovation must occur at all levels.
Adaptive Innovation - For Cost Reduction and Increased Productivity Levels 1 - 3 of an organization
are concerned with current operations, and their innovation focus should be value adding adaptations
to current processes. Some models call this adaptive innovation.
Strategic Innovation - For Sustainability and Competitive Advantage Levels 4+ should be concerned
with strategic innovation - new markets, new products, new business models.
Outsourcing Innovation is a Mistake:
When innovation snobbery results in our thinking that innovation must be separated from the missiondelivering part of the organization and it is "outsourced" to an elite group, organizations must bear the
cost of integrating the innovation back into the line organization, and this integration is often met with
resistance. Further, it robs the mission-delivering part of the organization from the "psychological kick"
of the opportunity to be creative, leading to disengagement.
Innovation's Link to Accountability:
We have got to reduce accountability conflicts of interest. As long as employees are held accountable
for their output, why would they take a risk on innovation which could lead to reduced output? If
instead, they were held accountable for using appropriate judgment and discretion, they could be
rewarded for taking on chance on something, even if it "failed". Nearly all current performance
management models are stacked against innovation. It's safer to continue the status quo.
In Summary, To Foster Innovation Organizations Must:
Insource innovation, i.e. expect it from the mission-delivering organization, at all levels.
Institutionalize the idea of managers? being accountable for the continuous improvement of their
team.
Institutionalize the idea of managers being accountable for the output of their team.
Relieve employees of output accountability, but expect full commitment and their best advice to their
managers.
I've expanded upon these thoughts at: http://www.missionmindedmanagement.com/innovationsnobbery-is-not-serving-organizations

B. V. KRISHNAMURTHY

DIRECTOR & EXECUTIVE VICE-PRESIDENT, ALLIANCE BUSINESS ACADEMY

With a few honorable exceptions, management is a net negative in creativity and innovation.
Management, as it is practiced today, is more about the status quo than about new ways of doing
anything. Risk-averse managers are more comfortable with incremental improvements and the very
thought of disruptive innovations tends to cause a fear psychosis.

There is a reasonable body of evidence to suggest that innovation works best when it is an
organization-wide phenomenon and not confined to the R&D function alone. Equally, there is
evidence to suggest that a bottom-up approach works better than a top-down deliberate push. As an
example, one can consider the case of one of the most diversified companies in the world introducing
a host of small appliances as a response to the nuclearization of families, only to find to its dismay
that what was in fact in demand was large appliances. With double income families, and little or no
time for household work, the demand for larger appliances increased. The result was a disaster,
thanks largely to the "ivory tower planning" that was pushed down from the top echelons down the
hierarchy. In contrast, the success of Intel's microprocessors (indeed the firm's foray from memory
chips to microprocessors itself) can be attributed to the strategy being driven by people who were
closest to the customer - the sales force people.
Scaling depends on a number of factors, not the least of which is the complexity of the technology
involved and the size of the final outcome. It is inconceivable that a stealth aircraft could be designed
in a garage. Moreover, for business, it is critical to understand whether an idea, taken to its logical
conclusion, would have a probability of success. In other words, business needs applied research, not
pure research. One wonders whether this is possible for individuals except perhaps in the knowledge
domain.
The power of the Internet for collaborative work is truly immense. The moot question, however, is
whether organizations are ready for such open collaboration. Even with all the safeguards, patent
protection and so on, it is well-known that anything will be imitated in a year if not earlier. With product
life-cycles already shrinking, one wonders what the effects of on-line collaboration could be - between
a concept being tested for viability and commercialized, a new concept might have emanated thus
rendering the first idea redundant.
A culture of innovation and creativity requires organizations to break down functional barriers innovation is everyone's business. It is equally important for organizations to minimize the impact of
hierarchies so that a seamless flow of ideas is possible. Honest mistakes must be tolerated - not
penalized. Finally, we would do well to look at innovation and creativity beyond a product or service
perspective - considerable innovation is possible in the way we manage businesses, in the way we
think, and the way we look at others.
Expressed differently, innovation and creativity may be more a function of attitudinal changes than
structural changes. Are we ready for the challenge?

JOE VIOLETTE

RETIRED PROJ. MGR., BECHTEL CORP..

One the the Project Manager's key responsibilities is to provide a work environrnment of openness
built on trust where every member of the team feels free to express their views/opinions without fear
of ridicule or reprisal. I have found by practicing this management style I have gotten some of the best
ideas/innovations for both cost and schedule savings. And above all, give the credit where the credit is
due. Don't be afraid of delegating. You'd be surprised how that stimulates innovation. Don't play the
game fooling your management that it was your idea!

EMANUEL DASS

BUSINESS ADVISER, ABMC MORTGAGES PL

Project Managment in the form of "network orchestration" can indeed be Innovation Management!
However, this role though not formally a "line function" needs crucial "line champions" to be effective.
Perhaps the championing mix changes with the innovation tasks identified as being worthy of pursuit
identified by an Advisory Board made up of the relevant "line champions" and chaired by the "network
orchestrator."

ROB MALCOLM

INNOVATION MANAGER, BENDIGO ADELAIDE BANK

Leaders' action points to provide an environment within which innovation can flourish:
Distribute brave pills:
Be aware of the effect of your words on your people.
Value diversity and encourage challenges.
Don't punish people for having a go.
Walk the talk with healthy behaviours.
Cultivate champions:
Grow, nurture & support entrepreneurs. Champions need Jack Welsh's 4"E"s & a "P". Energy,
Energize, Edge, Execution and Passion.
Don't expect people to run with what they have not created.
Establish Creative Environments that contain 3 elements:
A clear shared understanding of their identity & purpose.
Effective relationships between people.
Knowledge that is shared.

DAN HOCH

PRINCIPAL, ROCKY VIEW SCHOOL DIVISION

Any action on any level has the participant asking the question, "What may be the price that I may
have to pay?" This is true for the shy guy screwing up the courage to ask the beauty on a date or for
the running back before he charges into the defensive line. And it is true of the innovator. In the
context of the company, he will well know if his creativity and innovation will be welcomed, be it
successful or not. Are we surprised then, that with this knowledge, he will choose not to expose
himself should the climate be one that doesn't accept failure as a possibility of exploration?
Not only should the manager's job be one to welcome potential success and the even great potential
for failure, but so should the CEO, who should then be able to defend that course before the
shareholders. So, the real question revolves not around whether the managers have the courage, but
does the CEO have the vision and fortitude to stand before the board and defend the opportunity to
explore and fail?

JOHN ARNOTT

PRESIDENT, STRATEGIC DESIGN MANAGEMENT

I think all of the previous comments are valid in different contexts. The nature of management is to
adapt to context - but it is constrained by the avoidance of risk. We are seeing some interesting
innovations in business process design; the band Radiohead has completely circumvented the record
industry by selling its music on-line, direct, for what the customer wants to pay! And it is working.
The initiative by a group of students starting at MIT but including universities around the world working
in a collaborative manner to develop a car that will do 200 MPG is another astonishing example, in
this case a variation of 'open source' collaboration. No top-down management. (It remains to be seen
how they will commercialize.)
This latter example may be a harbinger of processes to emerge where concerned groups congregate
to identify societal problems and collaborate to solve them - outside the conventional corporate
structure. Twenty years ago this would be dismissed as youthful idealistic naiivete, but here it is.
88% of new businesses use no new technology and roughly 90% of new product introductions and
new businesses fail. Does that not suggest that there is something in the old model that is about to
undergo a fundamental change? And what are corporations doing to prepare?

ULRICH NETTESHEIM

CO-FOUNDER AND PARTNER, PASSAGES CONSULTING

If the role of management (those who are in charge) is to ensure the organization survives or better
yet thrives, then innovation is a core part of their responsibility. Often overlooked in this question
(Hamel excepted) is that the role and practices of management require innovation as well. Many of us
find ourselves using management tools (paradigms, roles, practices) that pre-date the 1950s.
Management's role is to innovate the design of organizations and the practice of management as
much as it is to innovate new products and services. That's a challenge most encumbent leaders are
less equipped to deal with, but that the emerging leaders will demand with ever greater urgency.

DHRUVA TRIVEDY

CHIEF INTERVENER & PROMOTER, PERCON

Without debating whether management is net negative or net positive in bringing about innovation, I
think what is imperative to find out is, what could be provided as a solution to the present trends of
stumbling blocks on our way to innovating.
o

As managers or management we need to set a direction to establish and encourage

a culture that seeks innovative ideas from one and all. This means that the top management gives
considered thought to the challenges posed by the vicissitudes in the market and prepares with a
futuristic and transformational approach, rather than get arrested by routine profitability.

Involve people at all levels for implementing innovation and ensure their
accountabilities for innovated ideas and methods for better performance, though not at the cost of
output for profitability.

Involving people for innovation does not arise only out of responsibilities and
accountabilities defined but, on the contrary, constantly redefined and upgraded.

'Fixing' responsibilities is something that can not be done on its own, unless ideas
have been invited at all levels and they flow in from all levels. This calls for strong empathetic
leadership with powerful interpersonal abilities.
This takes us to the grassroots level of what kind of tools need to be brought in to evolve an
innovative culture. The main tools inevitably are empathy and interpersonal abilities which are
derivatives of perceptiveness.
Organizations should focus on building this perceptiveness in every leader or potential leader.
Analysis shows that perceptiveness is an outcome of alertness and social awareness. Organizations
should primarily concentrate on sharpening alertness in every individual through simulated exercises
or other training methods and also inculcate systems to create awareness of all kinds. Does
Knowledge Management have an answer?

2.
O

ML CHANDAN

EXECUTIVE -MATERIALS & LOGISTICS, MADURA COATS PVT LTD

I suppose Management by Objectives would bring innovation and creativity to an organization, as

each employee is given freedom to express himself and also at the same time hold the sole
responsibility for the actions and ideas put forth by him/her.

O
O

V. S. RAMESH RAO

DGM - O&M, SUZLON ENERGY LIMITED

Innovation is confused with invention and could probably be the reason for low employee
engagement. This is the area where management needs to contribute.
Also, as Michelle so lucidly points out, outsourcing of innovation to an elite group within the
organization alienates those who may have the will to make the difference.
Within my area of influence, I have given my team two slogans to follow:
o

Innovate for Productivity.

Optimize for Efficiency.

Towards this effort, the teams have abandoned traditional measures of capacity utilization and
average measures of consumption & generation, and instead devised productivity-based metrics.
The results have been dramatic and the employee engagement has been at an all-time high. The
innovation has been in the way we measure!
As long as innovation is not confused with invention by both managers and employees, every level in
the organization can contribute positively.

2.
O

HAMANDAWANA ZHOU

MANAGEMENT CONSULTANT, HEMIX PROJECTS CENTER

one of the three traits that distingush man from ape according Karl Marx is the ability to think in an
abstract manner. this entails conceptualising non tangible processes- the underlying epicenter of
innovation. Management has to motivate staff to think in other terms, to criticise and bring a fresh way
of doing business. it has to be both a bottom up and a top down situation - more like a mixture of
osmosis and diffusion - however, the role of management is to ensure that innovation is not
destructive or obstructive to the overall health of the company. a culture of innovation has to be
cultivated by management through confidence building - giving confidence to an innovative failure - a
warm hand that says try harder, and applauding innovation that excels. however it has to be
understood that for innovation to be sustainable the environment has to create an innovative thirsty
environment.

O
O

MARC SNIUKAS

CONSULTANT, SNIUKAS CONSULTING

Top management must: - Set the context; - Guide the process in a participative and fair way; - Clearly
communicate reasons, and expectations and educate employees; - Shield creative teams from
distractions and pressure; - Appreciate distinctiveness in people and their thinking; - Welcome
change; - Ask itself what it does to promote or inhibit the innovation process and how to get rid of
these obstacles.
For more details on these thoughts and other ideas on innovation, please see
www.strategicinnovation.net/guide.html

O
O

ABD ELLATIF MOHAMED

SENIOR ACCOUNTANT, BALUBAID GROUP

I think that the innovation concept as well as its acceptance varies from one country to another. For
example, in developing countries they don't pay attention to innovation especially in the management
process because of their managers' incompetence - managers focus on the daily process and don't
pay attention to the results of the innovation that will promote existence as well as improvement in the
future.
You can find this difference between firms, too. I worked for local, international and multinational
companies. The multinational companies are the sole entities that give serious interest to innovation
and encourage that concept between their employees.

WOUTER IN 'T VELT

PARTNER, VODW MARKETING CONSULTANTS

Innovation is not always what the world needs. Many innovations have never been valued by
customers, and have bankrupted organizations. We just hardly hear about those. Only the successful
innovations make it to best selling books.
It is all too easy to blame management for killing a good idea. Let's not forget that management also
kills dozens of ideas that deserve killing, because they would have brought only negative returns, and
maybe even job losses.
Sticking to the old is not the solution either. In order to survive, organizations must improve, and must
innovate.
Management faces a very tricky balancing act. On the one hand, they should stimulate creativity and
innovation, by creating an environment for experimenting, that allows failure.
On the other hand, management needs to have a process in place to stimulate productive ideas and
weed out the 'bad ideas'.
To be successful in this balancing act, management should be strongly involved, without calling all the
shots. A collaborative approach should be used to make decisions and to move ideas from one stage
to the next, connecting employees from different corners of the organization, as well as connecting to
customers.
For innovation to deliver value, innovators should acknowledge that not all that is new is necessarily
good. Management should acknowledge that your customers may be better judges of the next best
thing.

O
O

ANONYMOUS

O
The term "management" really is counter to innovation. Innovation can't be managed but it can be
facilitated by creating environments that give people space to think and share and providing structures
that enable ideas to captured and explored. What then is the real role of management? To be the
facilitators and champions of knowledge transfer and innovation.

O
O

N. SUSHIL KUMAR

HEAD CHEMICAL OPERATIONS, IMAGING INDUSTRY

I would like to point out that if the managment facilitates the following things their firms would become
more innovative.
o

Encourage or provoke the team to come forward with innovative solutions. Practise
nonhierarchical attitudes when dealing with the suggestions.

Encourage the QA / production /R&D / Sales / Marketing team to visit the customer's
workplace to understand how he feels about your product and see whether there a latent need that
was not otherwise serviced by the firm.

Make people think of out of the box solutions. Many times logical thinking hinders
creative thinking.

Facilitate support of outside agencies to help in designing your product rather than
doing everything from scratch by yourself. Or think of colloborative work with different agencies. It
would be cheaper, quicker, and less hassle oriented, and the cost of such developments is easily
measurable, which subsequently helps in appropriate costing followed by pricing.

Encourage team spirit and boost the team to achieve the company goal. This is the
biggest challenge for top management. Select team members with the right frame of mind and
ignite the spark in them. The leader has to create a positive atmosphere starting with listening to
the team to supporting the team till the end sincerely.

2.
O

K. SUGEETA

STUDENT, ICSI

Innovation is all about identifying/creating something new. NEW could be a product, market, model,
method, etc. And innovators are none other than we the people. Which person has what idea that
could lead to an invention nobody knows?
So the success behind managing will be in giving chance & encouragement to every individual in an
organization to participate by recognizing their contributions and rewarding the best.
The course of innovation involves costs. Sometimes one may spend but end up with nothing or no
notable contribution. But in this way at least we could identify at least "one way not to follow." (T.
Edison also failed 101 times before one phenomenal invention.)
Organizations can implement an online portal wherein the employees have to post about their
experiments. This would avoid the cost of reinventing the wheel.
Innovation is all pervasive and managing it is a big challenge.:)

O
O

NAREN RATWATTE

CONSULTANT, ONE POINT THREE LIMITED

If the role of management is to support achieving immediate goals and objectives and then create
potential to achieve ever more stretching goals in the future, then, being the lead in innovation is a
given.
The trillion dollar question is: can they sell this need to the rest of the organisation? And if the answer
is yes, then how best should they do it? It's no secret that being an innovative organisation is about
having a culture that challenges and stretches the status quo, well embedded and in place.
In our experience the difficulties of creating this culture is what deters management from making the
changes required for an innovative culture... we hear a lot of: "things are going well at the moment,
why rock the boat?"... "we have worked hard to get our existing culture in place" when actually the
existing culture created itself!! That's until a competitor comes along and rocks? no, capsizes the boat!
That is when innovation becomes the most important initiative in the business. Sadly however it never
reaches the important buzzword stage!!

How many companies have to 'bite the dust' before all senior mangers everywhere realise that
innovation is a key ingredient in their organisation's culture? It is the thing that makes your sales staff
take insights from customers and turn them into value, it is the thing that makes your employees look
at competition and change the way they do things at work that delivers value to your customers. It is
the thing that creates a compulsive urge in your workforce to look at how they do things and then...
look at it again.
Creating an innovative organisation is the responsibility of management, that is, if they believe that
their role is to create potential to achieve ever more stretch goals in the future. It takes a lot of
courage to embark on a campaign to improve innovation within an organisation, but courage is what
separates the good from the great.

O
O

BRUCE R. DUNCIL

ALDERON CONSULTING, INC.

Is 'bottom-up' discovery more effective than 'top-down' strategy? Is innovation better driven by
resource scarcity? Are networking processes that encourage collaboration manageable? Can process
management tools improve discovery? Let's cut to the chase. What you really want to know is: can
innovation be bottled, marketed and sold like any other commodity?
Remarkable that Professor Christensen's work has apparently been overlooked here. My
understanding of his developing theories is that innovation is facilitated by a) 'looking outside' versus
'looking inside' (not top-to-bottom-to-top), b) new, unfettered (not scarce or plentiful) resource
allocation schema, and c) effective (not necessarily 'managed') communication at all levels. He
provides breakthrough concepts in measuring innovation, a necessary prerequisite for any
management of it. And people, surprisingly, will always perform so as to avoid penalty and obtain
reward.
As long as management is substituted for leadership and features/functions are mistaken for benefits
and advantages, there will be no innovation in managing innovation. Few of us were taught that
nursery rhymes, like business cases, had a point: they are designed to teach us about human nature.
Anyone recall what the farmer did with the Golden Goose?

O
O

FERNANDO DAS NEVES GOMES

SENIOR CONSULTANT, INDEPENDENT

Managers have more importance in this new world than ever. They have to be the most informed
ones, they have to put their attention all over the world in all innovation providers to see what really is
important to their products, clients, and environment, and create strategies to grab the technology.
They have to be the first ones to know what's happening, they have to be the first ones to grab the
patent to their products.
In this new world, they have to transfer investments from the organically grown to the innovation
chain.... In this new world, the inputs [grow] incrementally in a faster way.
Best regards,

O
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ULYSSES U. PARDEY, MBA

MANAGING DIRECTOR, AM-TECH, S.A., PANAMA, REP. OF PANAMA

One might ask what kinds of changes will be necessary to allow managers, particularly in larger
organizations, to add value to the creative process? Or is it more productive to explore ways of
providing incentives to the innovators of the world, largely outside large organizations, possibly by
facilitating the market that mediates resources between investors and innovators?
A. As it is today B. Why innovation and creativity ? C. What could be done ?
A. Based on what I have lived, heard and observed so far, generally speaking, if your actual job is not
innovation / creativity then you have neither the time nor the blessing to proceed with it.
B. It is commonly accepted, at least intellectually, that innovation and creativity are necessary for a
competitive advantage and for profit growth. In general terms, good ideas very often come from those
who are actually doing the job, the employees, and also from those using the products, the
customers; however, we must be aware that the consent for allowing this to be turned into useful
knowledge for the company comes from the company itself, the board.
We can call this practice any name that might fit the cause but what really matters is that innovation
and creativity become, in any company worldwide, an easy-to-get and affordable standard way of
working, as essential as accounting and having customers. Not just for companies that became
privileged ones.
C. Gratitude, respect, clarity, time allocation and teamwork within the company and among employees
and outsiders could be key success factors for the advancement of this management practice.
I believe that this could be indeed a great opportunity for the board, management and employees as
well as for the academic community in general to build up together a handy common ground for profit
growth. The more adequately we care for our employees, the better their contribution to profit growth.

O
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PABLO LIRA

DIRECTOR, INNOVARGH FOUNDATION. CARACAS - VENEZUELA

Management has three key roles on innovation: Firstly, coherence and consistency between
innovation strategy and values (decision level) and managment action (daily executive practice); not
only in one manager, but the whole team management. That is what I call "management laser
integrity".
Secondly, foster and instill a sense of improving and find new ways to do it or make it better; or the
other way around, facilitating calculated testing enviroments to evaluate and secure viability of new
ideas. And thirdly, identify, reward and retain the best talented people in the organization and prepare
to let free others to continue their careers some other place.

O
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GERALD NANNINGA

VP, RETAIL VENTURES

The role of a manager in innovation is twofold. Towards the people being managed, the role of the
manager is to be a nurturer of innovation. Towards superiors, the role of the manager is to be a

protector of innovation. Hence, a manager is to create the optimal internal environment for innovation
and then protect it from external forces which would try to destroy it. It is easier to protect innovation if
the nurturing of innovation points the innovation on a path that is in concert with corporate
goals/strategy.
Of course, if that is what you want a manager to do, then you have to reward that type of behavior.

O
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WAYNE HOSKING

VP CORP STRATEGIC DEVELOPMENT, THE ALLIED DEFENSE GROUP, INC.

It is undoubtedly true that management can make a significant contribution to fostering a culture of
innovation; many valid approaches are eloquently discussed above. However, legitimately scaling the
'garage shop' is quite another matter.
While I have nothing more than intuition and empirical experience to support it, it is my opinion that
inculcating the burning drive of the inspired entrepreneur into a large R&D staff over a sustained
period is next to impossible. Perhaps it can be accomplished in certain super-high margin industries.
This discussion needs to incorporate some analysis of the venture capital model. A good piece of
research would be to look at the career average hourly compensation of the recipient of VC funding.
I'd be willing to bet that that most companies seriously attempting innovation invest substantially more
on a per-person basis than these entrepreneurs are earning.

O
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GINNY WIEDOWER

MARKETING EXECUTIVE, POWER TECHNOLOGY, INC.

Strategy is integral to every part of business, including innovation. Without a corporate strategy to
reach defined corporate goals, innovation will be misdirected and unguided. Management brings that
overarching corporate strategy to the table, and from there innovation can emerge to achieve the
defined goals of the company or organization. Management most certainly needs a seat at the table of
innovation.

O
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AKRAM BOUTROS, MD, FACHE

EXECUTIVE VP & CHIEF ADMINISTRATIVE OFFICER, ST. FRANCIS HOSPITAL THE HEART CENTER

The cliche is leadership is doing the right thing and management is doing things right. In other words,
leadership is focused on setting a new vision or innovation, and management controls or directs
people and resources according to principles or values that have already been established.
All businesses must innovate or risk being replaced by alternative organizations that can better serve
the needs of their customers. The rate and extent of innovation required is proportionate to the level of
instability in the environment in which they operate.

Innovation has been defined as a creation of a new device or process as a result of study and
experimentation, the creation of something in the mind, and the act of starting something for the first
time; introducing something new. To begin the journey of innovation, a direction needs to be set.
In my view leadership must set the new direction and then empower bottom-up innovation toward the
new direction. Enduring corporate performance is conditional on and reflective of the organization's
ability to concurrently exploit its existing product or service offerings while exploring new products and
services that will create new customers or markets. That balance of diametrically oppossing goals in
managements domain. Put in the innovation terminology, companies must both incrementally and
strategically innovate, especially during times of extreme change.
This does not mean that an organization should abandon its core business, values, and tactics for
risky opportunities nor does it mean that an organization should stubbornly focus on its core business
disregarding new ideas and business models. In reality, an organization need not escape its past to
renew itself for the future.
Barriers to innovation can be divided into structural barriers, process barriers, competency barriers,
and cultural barriers. Once management systematically removes those barriers, the bottom-up
innovation should flourish.

O
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ADAM HARTUNG

MANAGING PARTNER, SPARK PARTNERS

Management focuses on how to defend & extend what was previously done, including lowering risks
to the embedded success formula. Management works to define the boundaries before taking action in the name of good planning. By locking-in what has previously worked, and limiting investments into
what leverages existing assets, management, innovation options are considerably narrowed.
Innovation adds value by reacting to market needs without regard to what was previously done.
Innovation cannot flourish if limited to past solutions, building on old product designs, leveraging
product architectures or embedded technologies, fit with existing distribution systems, or supporting
existing brand positions and other lock-ins defined by management. Management rules are helpful
when optimizing a success formula, but clearly inhibit innovation.
Managers frequently "dummy down" innovation to those things which really defend & extend the past.
Product line extensions and distribution expansion become "innovations" to management, while
entrepreneurs and R&D folks would consider these adaptations.

O
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D R ELLIOTT

CEO, TEQ DEVELOPMENT

Every enterprise is susceptible to enlargement or erosion as a result of innovation. It has been my

observation that the psychological gradients that drive innovation exceed the practical limits of
management authority. If this is the general case, it may be hubris to assume that strategic
realignments of management can change the quantitative or qualitative output of innovation.
Strategically, management can harvest more innovation by developing managers that are more
observant and objective. However, understanding that there will be trade offs is no less important
when seeking higher innovation performance.

Innovations and inefficiencies are persistent anomolies in organizations. They also have the
unfortunate habit of looking the same to the inattentive observer. Both are driven by behavior
gradients embedded in differing degrees within individuals comprising the workforce. Innovators tend
to be ego driven to change the external work processes. While this is disruptive to current practices, it
can create new opportunities with the result that greater value can be released in the work process.
Slackers are ego driven to promote inefficiency by shirking their responsibilities and increasing their
leisure time. This disruption increases the slacker's internal value relative to their contribution to the
work process. Paradoxically, slackers can even highlight inherent innovativeness within the enterprise
by demonstrating its ability to absorb inefficiency while meeting objectives. Since innovation and
inefficiency both involve disruptions to the work process, it is no surprise that management has
trouble distinguishing between the two. Thus the need for greater observancy.
Greater objectivity in innovation management requires a discipline of disinterestedness in the
heirarchy of beliefs and values that binds managers and employees to their particular enterprise.
Without such a mindset it is virtually impossible to objectively value opportunities and risks that
'disrupton by innovation' entail. Such 'creative destruction' of enterprise values is clearly consistent
with the macroeconomics theories espoused by the likes of Schumpeter. Unfortunately, the
management behaviors that will be most effective in promoting objective innovation also promote a
moral ambiguity in belief systems. Since this is also a trait of sociopathic personalties, it will be
important decide how much innovative objectivity is desirable when compared to the moral
cohesiveness of the business organization.

O
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KOLAWOLE

MANAGER, VALUENIGERIA

Far above a top-down approach, bottom-up has the net of advantage linking the organization to the
customers because staff are more likely to interface with customers and thus know more about their
needs than top management. It also has the advantage of motivating the staff since they have a
feeling of being a part of decision making. The challenge lies in putting structures in place for sieving
useful info from what is not relevant to management objectives.

O
O

RICHARD MICHEL SIMANJUNTAK

SENIOR MFG MANAGER, PSEC

The key point of innovation is how the company is able to take up the challenge for competitivenes
regularly and continuously. When the company survives and is able to implement those of their
resources to meet customer satisfaction, it indicates that management innovations are there.
However, management innovation should find how to realize the organization's objective and develop
and utilize their resources by actively influencing the surrounding environment.

O
O
O

ANONYMOUS

There are many who have already posted comments for which I agree and disagree. Being a low level
manager in a very large global organization, I have seen that some Senior/Executive management
want to be controlling of every facet of the organization and are adverse to the assumption of risk that
is inherent with innovation. Shareholders, too, may not like those organizations that, in an attempt to
foster creativity, may have higher levels of failures associated with this risk.
Smaller organizations, with fewer levels of management in the hierarchy, may take a devil take all
attitude when it comes to the assumption of risk associated with these innovations and thus have
higher levels of creativity and innovation. This would be my hypothesis.
A sidebar comment is that in larger organizations where pay may be used as an incentive to foster
this creativity, the senior managers tend to take credit for those ideas bubbled up from the lower
ranks. There are also time considerations on how long it takes those good ideas to move up the ranks
when senior management themselves are averse to risk and change. It has been known to take two
years or more here for some ideas to bubble up through our grassroots process. How truly reactive
are multinational corporations under these types of circumstances?

O
O

ANONYMOUS

O
Above comments are laced with all kinds of trade words with varying meaning depending on what one
is experienced in or with. Innovation, Strategies, creativity, management, inefficiencies, anomalies,
...the whole ten yards of gobbledygook.
I believe only one suggested giving people responsibility, which is key to getting the best from any
worker or manager, in small or large organizations. Give them the task and let them make their own
mistakes...something my mentor many years ago offered me.
Then there is the question of recognition that few talk about. I know an engineer who by his design,
saved the Boeing company around $1 million for each 737 model coming out since around 1998...yet
no recognition was ever given for that innovation, that redesign of a part.
As others have indicated, the correct question is not about managers' roles, it's about innovation and
how to obtain that. Generally policy from on high does not allow it, and possibly Unions don't (since
they try to structure all workers into what they can and can't do). My visit to the post office yesterday: I
was handed the Priority Tape roll and told I'd have to seal my own package...the clerk wasn't allowed
to do it for me. I don't know where that policy came from, but it cause a slight delay in their closing for
the day.
Many companies and governments set pay scales based on BLS statistics and union negotiations,
not, unfortunately, on education, experience, training, or initiative, along with the two things above,
responsibility and recognition, pay also needs fixing. Only then will anyone see, or perhaps continue
to see, great innovation within a corporation.

O
O

DAVID MATTA

PRESIDENT, DAGPA

We tend to ignore the fact that innovation, development, implementation and results constitute a
sequence and a chain. The parts are neither equivalent nor are they unrelated. There are companies

that do their implementation job very well. They have to consistently repeat the same processes and
this is what is lauded as quality.
I personally do not see whether more innovation would add much value when, for example, the
demand is relatively stable and healthy, or when there are no foreseen threats to address, so why
disrupt the operations? There are continuous improvements to be made, of course, sort of mini
adaptive innovations, but this should not be confused with the current buzz of innovation worship.
For some others that are facing existential challenges or that see breakthrough opportunities,
strategic innovation is a necessity. This, however, should not be confused with a system that is
functional.
On the other hand, we tend to believe that we own, or can explicitly direct or monopolize, the creative
process. Creativity will constantly spring from everywhere anytime and not be confined to any creative
or business development department.
In my view, and for a functioning organism, creativity is needed in small doses and at arranged times
where everybody would have the right to contribute.
Too much creativity and innovation at anytime and anywhere could be harmful to your health to the
companies focus and necessary inertia.

O
O

ANONYMOUS

O
Some comments above are relating management to risk. The technical minded managers usually find
low technical risk in an innovation. The marketing minded managers find low market risk. The
financially minded managers seem to forget all their risk taking theories.
The biggest risk for a company is to have lousy managers. And the article above does not suggest
anything about that. Is that so obvious?

O
O

CJ CULLINANE

O
After pondering this question and vacillating back and forth I have to say management is most often a
hinderance to real innovation. In my experience large egos, risk aversion, and bureaucracy seem to
get into the way of true innovation.
The fear of failure on a manager's 'watch' has most likely doomed some great innovations. Tightly
controlled and scheduled research department are often working on the 'bosses'' ideas and do not
have time for stretch projects.
Many great ideas and innovations occur after a person has left the corporate world because no one
would take a chance. What would have happened if HP had given Steve Wozniak of Apple his own
lab to follow his dream?
Can a large corporation grow innovation and innovators? I doubt it, but they have to at least try to stay
out of their way and let them take some risks.

O
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GERALD NANNINGA

VP, RETAIL VENTURES

A number of people have responded saying that successful innovation needs to be linked to strategy.
The problem is that quality formalized strategic planning is disappearing from the scene. Rather than
trying to link innovation to a specific strategy, companies are increasingly saying that innovation IS the
strategy. That's sort of like saying that incresing profits is the strategy.
Innovation is like mining for gold. If you don't know where to look, you'll be mining a little bit
everywhere and find nothing. With a sound strategy, you will know where to be mining and thereby
have greater success in your innovation.

O
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HENRY MAIGURIRA

O
Management 's functional utility of setting goals for the company 's growth should possess inherent
positive consequences for a company's status. How innovative management is comes from its
derivatives of its internal and external control of its finances, leadership style, adaptation to its
environment, level of partenership and attitude with competitors, support sytems with regulators,
government and society. If innovation is strategically computed with cost effective drives, pricing
systems and reporting standards, sustainability is achievable.

O
O

HOWARD DOKUA-SMITH

PATIENTS HEALTH SYSTEMS

Creativity and Innovation are events that occur in spurts. Creativity can occur in a garage, corner
office, bathroom or sitting on a Park bench. Organizations do not have the patience to live with
innovators.
Except for the biotech and pharmaceutical research companies, who in many cases have 5 to 10
years to spin innovation, most companies do not understand the mental processes of innovators.
The closest analogy is that of a novel writer who retires into the woods to write a blockbuster. She
spends many days without writing a single line and other days she writes up a storm.
Managing innovation translates to schedule, timelines, budget and distractions to the creative mind.
Sure you want the product or the idea to come to market someday. This must happen in a natural
process. Most of world renowned 3M products happen by unbridled tinkering.
Internet collaboration could spell a never-ending creative process where team member are tempted to
bring in other experts, friends or former professors.
It is different to be an innovator of Google type product and an innovator of super helicopter for the
military. Google type does not require management whereas the helicopter requires because the end
product is limited by physical performance constraints.

A manager of Innovation department (if exists) must be an innovator who can identify with the
innovators without expressing any type of pressure.

O
O

UCHE NWORAH

SENIOR LECTURER, LONDON METROPOLITAN BUSINESS SCHOOL

I have really found the comments very enlightening. I was wondering if anyone have thought about
how Innovation and Creativity could help developing economies, bearing in mind the limited resources
governemnts and managers of SMEs have at their disposal.
My worry is that little progress on this front is not readily accepted and acknowledged in the west due
to the global competition race. I will be presenting a paper on this sometime in February 2008 in Abuja
(Nigeria) and will appreciate additional insights into the the issue of creativity and innovation as it
concerns African countries.

O
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HOWARD DOKUA-SMITH

PATIENTS HEALTH SYSTEMS

To Uche Nworah
So that this section does not become a thread that deviates from the subject please provide an email
address where others may contribute to your request.

O
O

PUNEET

ENGINEER, ADOBE SYSTEMS

Innovation has different meanings for the organisations with different motives and based on the
motive, the role the mangement in fostering innovation varies. Let's first talk about the profit making
organisations:- For these organisations, the inovation is a kind of magic wand that increases the
business/profit sizeably. Here the role of management should be:
Providing the high level road map for innovation...like identifying the areas in which it
wants to innovate.

o
o

The recruitment of the right kind of people who can actually innovate.

Showing flexibilty in terms of resources to be allocated for innovation.

Showering Rewards/Recognition generously.

Next come the non-profit organisations like governments having altrusitic motives. For these
organisations innovation is more about formulating efficent and effective strategies to speed up
development of the society, etc. Here the innovation has to come from the top levels of the
organisation. Here the management itself has to play the role of innovators and hence their role
becomes even more critical.

Then we have organisations like defense forces. Here too the top management role as innovators is
critical.
So, in my opinion, for an organisation to innovate consistently, the management role is indispensible.

2.
O

SCOTT D WITT

PRINCIPAL, WITT MARKETING

To Uche Nworah:
The following articles should provide you with useful ideas and concrete examples that are directly
relevant to innovation in Africa.
?The Strategy Sandbox? by CK Prahalad. This article provides an inspiring set of ideas about how
constraints can drive meaningful innovation. Prahalad provides examples of innovations in Indian
healthcare that provide quality and low cost. [http://www.strategybusiness.com/press/freearticle/06306]
?HP Engineers a Megacommunity? by Barbara Waugh. Following the idea that knowledge is the most
important factor in product (and innovation), the article describes how people at HP use the
megacommunity concept to train engineers in Africa. [http://www.strategybusiness.com/li/leadingideas/li00050?pg=1]

O
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SCOTT D WITT

PRINCIPAL, WITT MARKETING

There are many examples of major firms that are acknowledged as innovators. Clearly the
Management that is practiced at these firms is contributing to innovation, creativity and profits.
So what are the gaps between the firms that lead and those that follow?
WHO ARE THE OWNERS? Ultimately the owners get what they are asking for, whether they realize it
or not.
Are they long-term investors vs. short-term traders/speculators? (Are they wise men

o
or fools?)
o

Are they so focused on short-term quarterly gains that an executive would be a fool to
pursue anything else?
WHO ARE THE MANAGERS? The managers will follow the owners? priorities and set the tone for the
business. Everything else flows from them.

What are the manager's personalities and attitudes? Are they infected with fear,
greed, cynicism and hubris? can they let go and trust others? do they have the courage to question
the conventional wisdom? can they admit to making wrong turns? can they change their own minds?

Do they think And/Both or Either/Or? can they support Skunkworks and programs for
the rank and file?

Can they maintain order-amid-change and change-amid-order?

Do they and their employees all agree on what business they are in? Are they
pursuing something that stirs the blood?

Do they anticipate disruption and change or do they hide from it?

Do they consistently hire people that are smarter than they are? or are do they fall
under the Law of Crappy People?

How do they handle the different types of failure? do they value the lessons learned
from good failures?

Do they distinguish between cool inventions that impress techies and meaningful
innovations that create value for customer and company?

Do they periodically look for big shiny silver bullets (typical American biz), or for quiet,
continuous, incremental improvement (Toyota)?

Do they allocate time and resources for the pursuit of projects that are not obvious ?
sure-things? (3M, Google)?

Do they set expectations for suggestions and input from all employees on a regular
basis? (e.g. Toyota gets an average of 25-50 suggestions per employee per year, with up to 80%
implementation).

Do they pursue cross-pollination between functions so that everyone has a broader

picture of the customers and the business? (e.g. Pixar University)
Do they only hire from their own industry?

o
o

Does the Voice of the Customer flow throughout the business? Does everyone in the
firm know what matters to Customers? (can they tell if a new idea, observation or discovery has the
potential to improve the customer?s life?)
Do they see for themselves or do they ?outsource their eyes??

o
o

Do they expect innovations to occur throughout the business? and do they monitor
innovation throughout the business?
Any management team that can answer these questions in the affirmative is probably contributing to
creativity and innovation in their business.
And if more shareholders and owners actually valued and rewarded these characteristics, we would
see many more innovative businesses.

O
O

KATIE KONRATH

FRESH THINKER AND CREATIVITY BLOGGER, WWW.GETFRESHMINDS.COM

The role of management in innovation is a tricky one.

If a manager is controlling innovation in the organization in a top-down method, it's incredibly easy for
them to squash any ideas that the people under them have. They can create a climate that doesn't
encourage risk, or put too much emphasis on making the "right" decisions for the company. They can
raise their eyebrows at "stupid ideas", or make it too hard for ideas to get noticed.
With a top-down strategy, there are a lot of ways to keep people from innovating.
In my opinion, letting innovation come from the bottom up is the best way. It's the people who interact
with the product/service/customers every day who see where the opportunities are, not the ones
looking at balance sheets. Those individuals can come up with some pretty great ideas.

But, there's only one problem. If the management doesn't support the creative efforts of the
employees, nothing will ever happen with those ideas.
As a result, I think the best innovation strategy is mixed: Ideas should come from the bottom, but the
people at the top need to want those ideas for the whole thing to work.

O
O

PETER BRYANT

MACQUARIE UNIVERSITY

Innovation, creativity and entrepreneurship are intimately related in the creation and use of novel
forms of value. However, none of these processes is linear or formulaic and they all share high risk,
dynamic uncertainty and some random walking. This suggests that innovation, creativity and
entrepreneurship are hard to manage in a systematic fashion. Evidence supports that view.
Nonetheless, I'm convinced that management (which embarces more than managers) plays a vital
role in nurturing and guiding innovation and creativity. For example, management promotes cultural
change by endorsing risk and uncertainty. Management also plays a key role in designing
organizational systems that allow creativity to emerge and flourish.
Yet even good management is not enough in itself. In fact, part of the art of innovation is knowing
what you don't know and can't do alone, and then opening up the organization to exploratory learning.
Put another way, effective management of innovation and creativity requires the spice of
entrepreneurial strategy.
Many of the posts in this discussion suggest that management doesn't do this very well, and they
doubt there is room for much improvement. For myself, I'm more optimistic. Years of experience
working with entrepreneurs and management suggests to me that creative energies and passions are
widespread, although often poorly recognized and utilized. If that's true, then we need to do better at
releasing these energies through coaching, mentoring, nurturing deep smarts, cultural change and
insightful leadership.

O
O

J. R. MCDOWALL

O
In my experience, organisations failing to acknowledge more creative methods of operation usually
find themselves adopting ideas they once thought 'unworkable'. Failure to accommodate more
innovative individuals and approaches can cost a company time and money. An effective
management strategy is one which at least allows for the exploration of new thinking. Who knows
what talent may be lurking in the mail room? Everything I have read relating to creativity and business
suggests that the majority of the workforce at all levels desire a greater degree of creativity in their
work. If our workers knew that we valued their creative contributions, perhaps staff morale would be
raised, we could cut our sick days and save money because we might just have fewer people away
with work-related stress. Can innovation be managed? Should innovation be managed? 'Managed
creativity' seems something of an oxymoron, while creative management on the other hand is
something which is not only possible but essential for sustained growth in any modern business.

O
O

JOAN LEDERMAN

ARTIST/ENTREPRENEUR-WITH-LIMITS, THE SOFT EARTH

Whether a person works alone or in an organization, being open to innovative ideas that become
materialized requires being ready for the releasing stage, when there is little or no control over
outcome.
I could lose my job. I could lose my investment. I could realize it has no hope of being absorbed and
valued (at this time, place, or ever.) I could realize that it is recognized as brilliant and is stonewalled
for reasons of competition. And so on ...
Management can have the capacity to lead and support, but when the going gets rough, what actually
propels management? How DO we interpret that mission statement? WHO do we insert as
gatekeepers? WHAT time limits do we use to constrain our imaginations? HOW do we fund stategic
and scenario planning? HOW committed are we to a secure job, emotional comfort? Do we invite in
and allow points of view that jolt our worlds?
At the end of the day, are we willing to sit with questions and wonder and discern ... are we willing to
eliminate our jobs? When we have chaos from too much change or inquiry, on the other side of the
scale from order, which may constrict and deaden needed change ... is a leader speaking for
chaordination? Ids a leader inviting us to trust that chaos and order do come in phase together, and
it's time to trust the process.

O
O

PRAGNESH CHOKSY

STUDENT, ICAI

"The sky is the limit of the growth." This clearly means that there is no limit for Growth. It is futile to
say that there is no room for growth under any circumstances. If you are among those who wants to
be tomorrow's Slim Karlose or Bill Gates or Warren Buffet or Laxmi Mittal or Mukesh Ambani, etc. I
think all will agree with this statement. Now the question is how to keep growth flourishing forever. The
answer is simple to remain a successful innovator forever.
I think the ideal situation for any organisation to emerge as successful on the world scene through
successful innovation is possible only when each and every employee of any cadre taking from peon
to CEO is free to put his own creativty at the front. Now the immediate reaction of this suggestion is
that there is the chance of failure. Yes, indeed, it is so but what then? It is always good to to remain
active with an appetite for growth than to be still. There is a great possiblity that by putting your efforts
to settle down the struggle that would have arouse due to failure of innovation may opens up new
horizon for growth. After all, failure is the best teacher ever. Let me put one example, Newton
discovers the Law of Gravity. It doesn't mean that there was no gravity affecting the earth before that.
It is only the great sense of consciousness on happening of things around you. Some may argue on
this point that it is the reason why it is to be called "DISCOVERY" O.K. Accepted... But look at other
invention even, what it is after all. Taking any substance - Finding its real nature - and putting it in use
by making a combination of two or more such substance as per need. It is only the reaarrangements
of things happening around us in one or another fashion. So lastly I would say work with great
consciousness keeping in mind your greatest goal and work upon it. Innovation is just a byproduct of
your journey to success irrespective of the fact of where you are......!!

HEMAL SANGHVI

TECH CONSULTANT, MASTERCARD

In the corporate world, conceiving ideas is one thing and taking these ideas to market is a whole
another game. Of course, without great ideas there's no marketing. Creative foks can come up with
great ideas but they'll need management commitment for taking their ideas from concept to life (or
market).
The biggest & maybe the hardest role that management can play for innovators is to separate
innovation from politics. Be it the evaluation of ideas, creating business a case or funding / developing
the idea - all of these cannot avoid politics. This is where the commitment from management can help.

O
O

ANONYMOUS

O
I only have one comment:
This is a laissez faire item.

O
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ANONYMOUS

O
[Management's role is] balancing the organizational need and the individual need.

O
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ROB STANCLIFFE

WEB SYSTEMS MANAGER

I heard an interesting anecdote from a young second lieutenant who called range orders for a mortar
team at a field artillery contest (apparently the Army has competitions in this area).
He said that his team was already very efficient, and accurate. Upon examining why he was there, he
saw that the only reason is because in competition, an officer must call range orders. Wanting to do
more, he started carrying the munitions from the storage area to the firing range so that his team
could put more shells down range, which happened to be the margin of victory. The point of his story
was that management is always to support the actual doers, to allow the doers to focus on getting
shells down range, or rolling out a new marketing campaign or a new brand.
As long as management focuses resources on clearly defined strategic problems, it has to be better in
places where there are lots of resources brought to bear on a single problem. If it turns out otherwise,
I would blame poor management and do another study.

O
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JOE VIOLETTE

RETIRED PROJ. MGR., BECHTEL CORP..

I don't mean to offend any of the contributors but to me many of the comments are too "text bookish."
In some cases "innovation" has been confused with "invention." "Invention" is usually best done by
individuals. "Innovation" is generally best done by teams. I never talk about "managing" without also
linking it to "leadership." They go together and leadership is about "people." People usually contribute
best when working as a "team." The manager's job is to lead and challenge each team member so
that each member can perform to their maximum capability while working within the objectives of the
project plan. However, the manager must always remember that he/she is in responsible charge of
their project or it can become uncontrollable with no discipline.

O
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NICHOLAS R. BATTISTA

SVP, GLOBAL BANK

Innovation is both a top-down and bottom-up process. Based on what I've read, I believe 3M is at the
forefront of the this process. Sr. Management facilitates bottom up creativity by allowing their R&D
staff to work on anything they like. That's why we have "Post It Notes." Generally, senior management
should be open to ideas that percolate up from the staff, allow the promising ones to develop and
allowing people to make mistakes without negative consequences. On the other hand, management
should be able to launch an idea into guts of the organization and have it advanced as people get
behind it. Unfortunately, many members of senior management wouldn't know a good idea if they had
both hands on one in the bright light of day. It's rare in my experience that senior managers have any
good ideas of their own. Moreover, many staff members are unwilling to advance an idea for fear of
ridicule or worse: sanction.

O
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JOHN RENESCH

FUTURIST, SOCIAL INNOVATOR, WWW.RENESCH.COM

It seems to me that innovation is born out of a culture that encourages experimentation, allows for
failures and fosters radical thinking. When a context like this exists in the organizational culture,
people feel free to be truly creative. Leaders are the stewards of these qualities. Managers should be
charged with making sure this culture is maintained although they often end up stifling innovation by
over-managing people.

O
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JOHN FARNBACH

PRINCIPAL, SILVER STREAK PARTNERS LLC

In my experience, there's a definite conflict between innovation and management because the two
functions are based on diametrically opposed world views. Business executives are held accountable
for predictable results, but innovation is inherently unpredictable.

Companies start with a major innovation, and then enter a building phase, where they will build the
new idea into a viable business operation. But then the company enters a capitalization phase, where
they make money by capitalizing on what worked in the past. By the time the company gets good at
capitalizing on past success, they've lost the ability to innovate.
Management practices in the capitalization phase are toxic to innovation. Sound business plans with
schedules, milestones, and profit forecasts reduce risk and ensure that the company's resources will
be wisely invested. But innovations, especially radical innovations, can't be shoehorned into the
predictable investment model. When they can't, they perish for lack of resources
What can executives do to foster innovation? Identify a few people that have the breadth of technical
and business knowledge, and the personal bent, to be good innovators. Rent an office across town to
isolate them from the company's planning processes. Keep them informed and connected with
customers and markets. Then give them a budget and see what they come up with. But don't ask
them for a business case for innovation.

O
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TOSHIAKI KUROKI

DIRECTOR, I MANAGEMENT JAPAN

Not a comment on innovation, but I admire that Professor Heskett always raises good points we
should think about deeply.
BANZAI, Professor Heskett!

O
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P.A. HABEEB RAHIMAN

ASST. PROFESSOR, MARTHOMA COLLEGE OF MANAGEMENT &

TECHNOLOGY

Management Innovation:
The one and only thing that is going to decide the success of an organisation in future is not a product
or process innovation, but management innovation.
When you innovate in the true sense of the term, you are able to create a space in future where there
is absolutely no competition for you, where you decide the rule of the game, where you become all
powerful and virtually rule the world.
When you innovate, you should be able to create exclusive customers for yourself. To start with, you
may end up with increased market share, but again you should have a long term strategy wherein you
aim at building up a solid customer base, where they should be made to enjoy doing business only
with you.
'ONCE A BUYER, ALWAYS A BUYER' should be what you should target, while innovating
management.
I firmly believe that it is really possible and if we examine the history of undisputed world leaders in
any segment, some time or other, we come across an instance of innovation, not wholly or in full
measure, but substantially.
Only when you are really imaginative, and stretch your thinking ahead 10 or 20 years, minimum, you
will be able to come out with something solid and substantial.

This holds true not only for companies, but for nations too. The power of thinking is so sharp, when
you unleash it, you yourself will be surprised.
In fact, the entire success story of humanity itself is owed to management innovation, and in fact it is
belittling the topic of the discussion if we limit it to the business environment alone.
To sum up, management innovation is about making everything possible.

O
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SENTHIL

HACKER, HTTP://UTHCODE.SAROVAR.ORG

As Isaac Asimov thinks about innovation, "Well, the most exciting thing in science, one that heralds
new discoveries is not "Eureka", I have got it, but "Thats funny"..
The same applies to the technologies and the processes as well. If the management encourages such
an attitudes which explores the free flow of thought, questioning of status quo, so informally. It is
definitely encouraging the highest form of innovation. Thats why we see software companies went
ahead and adopted "cooler" atmosphere for offices.
And it is also the Management's decision to encourage and reward innovation if they see benefits to
the business out of those ideas. In my opinion, the culture and the reward process definitely helps
innovative ideas coming out from an organization.

O
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IAN PLOWMAN PHD

DIRECTOR, IAN PLOWMAN PTY LTD

Evolutionary psychology informs the topic of innovation nicely. People who gravitate to positions of
leadership tend to be conservative. Their role is to protect the status quo, a function that is quite
unconscious. This strategy has kept humankind safe for about 90,000 years. However it is predicated
upon the external environment being stable. When the external environment is stable, innovation is
dangerous. However, when the external environment is tubulent, the wisdom of the elders is largely
irrelevant, and it is the creativity of the maverick that suddenly becomes valuable. Rogers' adaptation
curve explains that the 'innovators' are often outsiders, people with a willingness to operate outside of
convention.
Discourse analysis within hierarchy is informative. Since resources come from above, more attention
is paid there. People tend to ask upward and tell downward, a pattern of behaviour that prevents new
ideas from reaching the top. These patterns of discourse tend to perpetuate the conservatism of
organizations. They occur unconsciously even within those organizations that would claim to be
innovative.
As my doctoral research showed, those who gravitate to positions of leadership tend to be driven by
need for power. Need for power is a recognized inhibitor of creativity.

O
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DAN PITKIN

BUSINESS & TECH ADVISOR, NIST MEP

Innovation usually disturbs the power relationships in an organization, so management can either
enable or stifle innovation based upon its willingness to trust their people, take risks and share
accountability for outcomes, whether success or failure.

O
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MAHANTAPPA PATIL

ENGINEER, SW COMPANY

Nowadays, most of the organizations need to make a quick buck to show their investors that they are
very profitable. It seems that management is inversely proportional to the concept of innovation. If
they are being tracked for every Quarter-on-Quarter results, how can you expect management to take
the brave step in investing in innovation and wait for years or maybe decades to reap the benefits,
provided they are successful....

O
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ANONYMOUS

O
Companies cannot mandate and confine innovative ideas to just the areas in which they work. To be a
truly innovative organization, all development teams and product managers must be willing to
consider ideas from outside their four walls.
Companies need a way to accept ideas from across their organization (as well as a willingness) -- that
fresh set of eyes from another area of the organization might come up with the gamechanger that
could set their company apart from the competition.
The periodical ComputerWorld recently published a list of the Top 100 Innovative CIOs -- it would be
interesting to get their perspective on this subject.

O
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COL. SURENDRA S. ARYA (RETD.)

MENTOR, PERSPECTIVES UNLIMITED

I have personally come to a conclusion that there is a growing tendency to restrict applying innovation
to technology.
Innovation is a thought process, reflecting our individual and collective attitude/ will towards managing
things in four distinct dimensions:physical, intellectual, emotional, and spiritual. Its is also an inclusive
process to hold together hapenings in the realim of human, living and the non-living world.
Since humans have taken upon themselves the Godly responsibility of governance of the universe,
management (leadership) plays a critical role of allowing required resources and ensuring remaining
focused on innovative methodologies for collective good!

As the pace of change in any of the four dimensions mensioned above has gone hyper, responsible
management (leadership) is the only agency in any form of organization that stakeholders remain
engaged and awake (innovative) for a holistic good.
Commercial organizations focused on maximizing profits at any cost will be a small and very poor
example of pursuing innovation.

O
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RICHARD A. ECKEL

PRESIDENT, SYSTEMS SYNERGY, INC.

Actually - I hear two questions coming from the senior manager group: 1) How does senior
management decide whether they should take advantage of creative assets/opportunities in their
organization? 2) How do they utilize the opportunity of highly creative assets without overly disrupting
stable profit centers?
The first is relatively simple for seasoned manager because they should be highly tuned to
organizational mission balance; operations vs. development. Production lines and supply chain type
organizations would not be expected to nurture creative capability, as employees with creative talent
would be bored by the predictability of the assignments. An engineering organization, on the other
hand, is an ideal place to nurture the creative process (with a good dose of business reality; no profit no value) with a constant flow of new challenges. Point being that people can be monetized by adroit
placement into assignments that exploit an individual's personalities to the company's advantage.
Indeed, inappropriate assignment can lead to an individual becoming a liability (but that's a discussion
for another day).
The second question can take several lessons from the first response. The unstated corollary: in the
absence of a productive outlet, creative energy becomes merely disruptive. Extending this thought will
lead to a more actionable conclusion that a manager unwilling to apply/release creative energy in an
innovative and problem oriented business environment is not simply disruptive, but destructive.
Senior management must create the culture of tolerance within the entire enterprise that fosters and
nurtures creativity while maintaining profitable sustaining operations. This "tolerance" is an investment
in internal opportunities presented by latent talents of human resources. Without some form of
investment in new (hopefully high margin) products or processes, the organization becomes a "one
trick pony" whose days are numbered by the lifespan of its core product or market; contrast Kodak's
decline to GE's growth. Internal development is a high risk/return investment opportunity that
enlightened senior management must consider when an enterprise is growth oriented. All too often,
technology buyouts become the expedient alternative to management's (in)ability to develop a growth
oriented enterprise due to an ill nurtured creative process. Because of financial cycles, and the
artificial timescales they inflict on a business/product cycle, senior managemen t's tolerance can be
significantly constrained and even eliminated in pursuit of fiscal targets, not to mention personal
enrichment. Short cycle innovation is rarely impacted by fiscal cycles, but long cycle innovation is
disabled by the conflict between results uncertainty and fiscal reporting. Any auto manufacturer,
pharmaceutical, or integrated circuit manufacturer will lament forces criticizing non-performing
expenditures in the balance sheet that will not be realized for many years.
In small and medium enterprises, tolerance can take the form of independent research or consultative
time allowances that enable ideas to be fully formed into presentable project opportunities. Control
can be in the form of limits on the organizational time allotted to research with a "cap and trade"
function to allow redistribution of enterprise budgeted creative expenditures between organizations.
Large enterprises have the luxury of distinct divisions dedicated to the pursuit and evaluation of
creative product and production concepts. Opportunity for talented individuals to rotate through or
associate themselves with those divisions provides the personal outlet for creative individuals, as well
as an innovation collection point for the enterprise.

Bodies of problem solvers tend to work better than individuals, especially when well coached. This is
because individuals have a tendency to lose focus due to self-distraction and assumptive inclusions.
In a well managed creative team, assumptions can be tested and focus restored with a mutually
supportive critical thinking approach to problem solving. It is very easy for management to fall into the
"ambition" trap where they simply place a bunch of creative people in a room and demand invention.
But invention mills are more successful in an organization that has a culture of solving problems than
one that is very good at project management, which is reasonable when one considers that problems
are poorly defined solutions seeking clarity (vision), while a project is a fully defined solution seeking
implementation (realization); two very different skill set requirements.
Shrewd management can take a metaphorical page from horticulturalists who transform a plant
through many stages of cross pollination, seeding, germination, culling, cultivation, and finally harvest.
Each stage in the lifecycle of the creative/development process requires specific management
behavior in order to maintain the viability of the opportunity through to final benefit. Point is that there
is no single management practice that is effective across the entire lifecycle. Successful management
requires both awareness to recognize the lifecycle state of an idea and flexibility to support the needs
of that creative process.

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PAT VESAY

PROJECT & RESEARCH MANAGER, STANDARD TEXTILE

Management as a corporate entity is responsible for enacting the strategic business plan. The best
thing corporate management can do to foster the elusive 'innovation,' is to ensure that individual
managers are open to change, to agree that a lack of change catalysts is dangerous to long term
growth, and to understand how to plant the seeds of change and give them room to grow without
excessive pruning.
Innovation can come in two forms: 1) Novel Invention, or 2) Creative Resourcefulness. A quick review
of the patent database, and the >90% of those patents that sit idle, will show the innovation most
companies need is not more patents, but more people who can find new uses for what they already
have. If corporate managers can motivate an individual, or team, to think about problems from
different angles (don't think outside the box, rethink the box itself), to find scenarios that can be used
as launch points for creative discussion and thought (ex. take a product or market scenario and
remove something considered a vital component today and ask them to replace the function), the
cycle can begin with positive corporate influence.
If companies align their management hiring and training practices to incorporate dynamic
personalities, and support those managers to create the environment that encourages creative
resourcefulness, they will find innovation to be something more than just a buzzword in a brochure.

O
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CORDY SWOPE

IDEO

Having had the privilege of practicing innovation across a wide spectrum of industries and with
representatives from various levels within organizations, it would seem that like most fields of
endeavor, management is likely not some monolithic entity that fosters, or stifles, creativity.
There are great managers of innovation - those who are open, collaborative and respectful of the risks
involved, and can navigate their organizations through those risks. There are also those who struggle

with the basic premises of innovation, and who might be more comfortable with a different strategy.
Most managers I know and work with are under unrelenting pressure to deliver consistent quarterly
growth and shareholder value. The practice of innovation (if it can be called that) requires putting
those pressures aside momentarily usually in order to understand what is deeply relevant to paying
customers, and to then create something compelling from that understanding. When done well,
growth and revenue are simple by-products of this approach. Longer-term benefits can also include
things like a significant increase in brand value and/or whole new opportunities for growth into new
areas. Some organizations have the courage, appetite and resources to take this step. Others still
struggle with it.
Finally I wonder if perhaps semantically the word "growth" is problematic here. While "growth" has
taken on a meaning of "increased value", we should not forget that real growth in any form, is
invariably accompanied - albeit temporarily - by some form of pain.

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DEBBE KENNEDY

FOUNDER, PRESIDENT AND CEO, GLOBAL DIALOGUE CENTER AND

LEADERSHIP SOLUTIONS COMPANIES

I do think managers have a vital role in innovation - a very different role now perhaps with a whole
new set of qualities that need to be practiced and mastered to effectively work across the world or
across the street, to generate innovation on many fronts, big and small.
The second question asked: "is it more productive to explore ways of providing incentives to the
innovators of the world, largely outside organizations ... et al - This is a great idea, but this seems like
a very limited way to look at the broad range of innovations needed in organizations of every kind and
suggests a very limited way of looking at who we consider "the innovators."
Many of these trendy, mainly market-focused ideas by themselves have not led to the stability needed
in the marketplaces, workplaces, or communities throughout the world. Look around. We have to ask
ourselves, will these kinds of often "short term" solutions bring about the long-term business and
societal growth, sustainability, and change we hold in our hands as this generation of leaders? How
about going for transforming our current practice of management into what we truly NEED? Just in
these comments we see we have a wealth of knowledge from which to draw.
In over a decade of study and practice independently, and in collaboration with futurist, Joel A. Barker,
known for his landmark work on paradigms, we continue to learn and confirm that diversity of people,
ideas, and differences of many kinds drive innovation. Diversity is the fuel of the engine of growth and
generates new wealth of many kinds.
So, what changes are needed to allow managers, particularly in larger organizations, to add value to
the creative process and reap the benefits of our diverse world?
We need to take what we know and use it creatively as a catalyst for fundamentally changing the
rules of how we think, operate, and lead in an ever-increasingly diverse world, so we can become
masters at putting our differences to work. This requires setting new priorities for organizations; new
conscious behaviors and awareness of people and their differences; expanding everything we know
about communicating with one another; and building in new kinds of measurements for success so
that our innovations end up with a win, win, win - I win, you win, the world wins.

O
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ANONYMOUS

O
Depends upon how we define management in large organizations. Is it an art or a science? If science,
then innovation can be managed. If it is an art, creativity should be un-managed.
Given the fact that contemporary businesses focus more on the stock exchange numbers, the
management as being practiced today is more of a science than an art.
All the innovation that is either fostered by enterprising managers or thrust upon by ordinary
managers, is more directed towards "the known".
The question in this context can be framed as how to manage innovation to a "known"? Answer then
is, since, path towards the "known" is half-traveled, all that is required is to re-visit and assimilate
existing knowledge accumulated along the path traveled thus far and make adjustments to the
"identified characteristics" along this traveled path.
In other words, the basic role of management should move from managing people to managing
knowledge.
This means an enterprising manager's role is to provide right tools and establish organizational
processes to make this knowledge available to the team(/s) innovating the "known".
In short, the manager's role should translate into a knowledge facilitator.
Eventually, sometime down the line, if the organizational processes are established in such a way that
there is a seamless exchange of knowledge without any human facilitation, the very role of a manager
should be grand fathered. In other words, there should be no visible or imaginary line of role
definitions that divide organizational teams on who owns the means of production.

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KAPIL KUMAR SOPORY

COMPANY SECRETARY, SMEC(INDIA) PRIVATE LIMITED

At the outset, Management has to positively accept that the world is at the present stage of evolution
due to various improvements brought about from time to time.This applies to our organisation as well
as our predecessors felt seriously that for upward growth the current approach to technical,
administrative and human resource development systems and procedures would need ongoing
review for improvement keeping in view the environmental and competitive needs arising in the short
as also the long term. Business philosophy of "profit with growth" sustains only if each member of the
organisation, CEO downwards, considers it his/her bounden duty to seriously strive to develop
attitudes to constantly think on how the overall performance can improve. Each has to dream big as
ideas do move the world. And these ideas can and need to be innovative.
Each and every innovative effort must be acknowledged and appreciated by the leadership and the
reaction should be supportive. The top management needs to go into each initiative in depth and even
if the suggestion as it is cannot be accepted for implementation, it might be improved upon after
further discussions. If not possible to do so, the rejection must be conveyed in a manner not to hit and
thwart cotinued efforts by the concerned initiator. The message that management appreciate all such
endeavours should flow across the organisation.
An organisation which is focused only on increasing profits by diverting all energies towards improving
quantitative results only is bound to relegate qualitative improvements to the background. In course of
time, this is going to lead to doom as the competitors' innovations would give them a definite edge
leading to better appreciation and acceptance by customers, clients and patrons.
In my view "innovate or perish" should be one of the key themes and mantra of the organisational
vision and this needs to be zealously pursued.

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MOHAMMAD RAZIPOUR

MARKETING & BUSINESS DEVELOPMENT, KAYSON CO.

As opposed to creativity which requires thinking,innovation requires action.Innovation is a continuoius

process which is undertaken by a team rather than an indivitual,however each indivitual has his/her
significant contribution.An employee can be active ,or proactive in a certain atmosphere and therefore
contribute to the team,or can decide to be passive and refrain from contibution.Human mind has
unlimited power and knows no frontier when it comes to imagination.
I believe the biggest challenge of the next generation of managers will be how to properly motivate
indivituals to integrate in teams to effectively use their innovative tallents.

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NARI KANNAN

CEO, AJIRA TECHNOLOGIES, INC.

Management's role is to clearly define what innovation is in the context of everbody's job in the
company, encourage it actively and project manage it to fruition so that it makes money for the
company.
Defining innovation needs to be in the context of anyone's job in the company - it's not just coming up
with the next "iPod" or 'iPhone" alone. A janitor can innovate less use of cleaners or suggest a new
greener way of doing things. A division head can with a team come up with the next iPod or iPhone
innovation of the company. Both are valuable innovations.
Management's next role is to encourage innovation actively within the company. Here's where the top
management and the board isolate employees from the short term, quarter to quarter focus on the
profits and share price and make sure that longer term innovations are as much investments and not
some buzzword. 3M, Xerox PARC are all good examples.
The last part is seeing to it that innovations make money for the company. A lot of great innovators like
Xerox PARC watched helplessly as other companies like Apple cashed in on their innovations since
they did not know how to capitalize on their own innovations. This is also the reason for many
frustrated executives and personnel from large companies do their own startups and make oodles of
money when their ideas do not find a way of making money for their own company. This can be
explicit or even covertly done within the company. Audi did not like their VW division when someone
suggested that they revive the old VW Bug. The CEO set up a skunkworks secret project within Audi
to start making the VW bug and it ended up making tonnes of money for the company in the mid 90's!

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ANONYMOUS

O
Innovation and management sound as diametrically opposed as freedom and slavery. Sorry to be so
cynical but from my vantage point, the staff have ample opportunities to be creative and innovative.
Management is more like the machinery that keeps the staff's innovation ticking over.

I would venture to say, however, that without the machinery of management, innovation and creativity
would not be able to thrive as well, and invariably, the bottom line would be affected.

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ANONYMOUS

O
May I ask, how are you defining "Innovation"? Thanks.

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PAULA THORNTON

EXPERIENCE DESIGN STRATEGIST

Innovation is the result of embracing and exercising the principles of Design Thinking (intentionally or
not). It cannot be pursued, it can only be facilitated and/or enabled. Most business models and
operating styles introduce high barriers for design thinking.
Two books to understand this conundrum: "Orbiting the Giant Hairball" and "the myths of innovation".
This is where the conversation needs to start...

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TIMOTHY MCINERNEY

CONSULTANT & INTERIM MANAGER, NEW YORK

Management should be very involved in innovation since they "see" the market, competition, etc.
every day. Problem is too many managers aren't very creative thinkers. In that case, a staffer or
outside consultant needs to do the brainstorming. Every idea needs to be thoroughly researched and
piloted before broad roll-out to avoid disasters. Boards should not be involved much at all, except to
authorize the process.

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BOB JACOBSON

PRINCIPAL, BLUEFIRE CONSULTING

Management may champion innovation and lend its support to innovation's initiatives, but it cannot
guarantee the success of these initiatives. Not all innovation processes produce positive results, even
if well executed. What management can absolutely do, however, is prevent or defeat innovation by
imposing performance strictures that favor the status quo. Much of what we know about innovation in
the workplace is anecdotal at best. My experience working with small and large firms uniformly is that
successful innovation depends on charismatic leaders -- not executives, but senior managers -- who
are (a) passionate about the mission and able to light others' intellectual fires; (b) capable of
communicating their visions and empowering others to share in them, so as to appreciate their value;

and (c) exceptionally knowledgeable and diplomatic managers who can transform good ideas into
practical products, services, and procedures.
Is this a surprise to anyone? Perhaps what's surprising, if anything, is how much labor is expended
trying to systematize innovation when it is the ability to innovate that deserves our attention. Investing
in proven innovators is a more reliable road to continuous and productive innovation, business
renovation, and competitive success. Innovation is a talent more than a skill. Identifying and
supporting successful innovators is management's essential responsibility.

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JANICE MAFFEI

PARTNER, VISIONFIRST

If they're ready to step up to the challenge, managers can help facilitate innovation. Here's how:
o

FRAME THE BUSINESS CHALLENGES & ENCOURAGE IDEAS- clearly

communicate about the opportunity, invite ithinking, listen, and experiment with what you learn.
Give employees entrepreneurial latitude to organize teams/identify resources needed to test an
idea out.

DEMONSTRATE A TOLERANCE FOR FAILURE AND AN APPETITE FOR

LEARNING - A good number of experiments will not pay off, that's a given. How will you transform
disappointments into insights, encouraging smarter tries the next time through? The history books
are filled with failed experiments reframed into viable products. Build a discipline around learning
and sharing info widely.

CULTIVATE CREATIVE THINKING - Are the most highly rewarded people in your
organization the people with ideas or the idea deflaters? Years back, Teresa Amabile's research
(HBS) demonstrated the disproportionate rewarding of the "gotcha" personality. Be sure you're
sending messages that thinking is encouraged and that challenging the status quo is healthy, not
an act of sabotage. Provide cover for your original thinkers and help them advance their ideas by
partnering them with other talent that can incubate and sell the idea into the culture.

2.
O

DR. K.S. RAMACHANDRA

GENERAL MANAGER, STAR ORECHEM INTERNATIONAL LTD

To see "innovation" happening in any organization I recommend the following based on my readings
on Innovation and experience.
o

It is often quoted" necessity is the mother of invention" and I say the same is true for
innovation. The organization( the top management) must ensure that the employees always feel
strongly that the management is expecting better and more desirable results in quality, output and
novelty in products and processes and at no point of time the management should give a hint of its
total satisfaction and complacency on status-quo. Always a wanting situation should be
prevailing .One may say its all easier said than done. But that is where the challenge for the top
management to be innovative. Many have been successful in doing this ( eg. Motorala, Merck, 3M
etc)

I draw a leaf out of Dr.Edward Deming's 14 princilpes to bring home my point on

innovation; He says "Remove fear from every employee ",. This a truly and a very tough

organisation cultural issue.Any organisation in attempting to achieve this may have to thoroughly
overhaul its personnel polices, compensation and reward system, and most importantly change of
senior and middle manager's mindset.This is also a challenging and time consuming exercise but
not formidable if the top management is committed. There are a number of examples of companies
to emulate.
Making known the organisation's intent to be innovative in products, processes and
services to all people in the organisation. This can be done by effective use various communication
mechanisms. In most of the organisations the employees only know that the top management
wants them do only what they are assigned to do and no new ideas are acceptable. Then why to
think creatively and generate new ideas?. To eliminate this aberration, top management should
make it known loudly to all employees that it welcomes all ideas and suggestions even if it does not
pertain to its present products/ business. Such ideas may be pooled and protected for future eeds
of the organization (qv. the case of digital electronic watch first proposed by a Swiss watch co and
trashed by the top management only to realize later its blunder).

4.After addressing the above issues, the top management should provide some knowledge and tools
of processes of creativity and innovation and how to do them structurally using various methods, like
TRIZ, TOC, Six Sigma, TOC, Lean , brainstorming TQM , QFD etc. This has to be meticulously planed
and executed. There anre a pelthora of highly successful oganizations, consultancies to help
organisations to do what is said.
o

The top management should also make it known known to all employes that the
"innovation process " is open to all employees to be a part and it is not restricted to its R&D /project
functions. Now-a days organizations are even opening up their innovation process for the public at
large to participate.

From time to time update/ communicate all the employees on emerging state of the
art products, processes and competition in the existing business and new methods on creativity
and innovation processes being practiced elsewhere. And, inform what the top-management wants
to achieve at this juncture.

The top-management should constitute a responsible team to establish, implement

and monitor the above actions. The team must invariably have a few members from external
agency/ies with specific responsibilities to provide necessary guidence and feedback to top
management as the team continues to work. At every stage the top management must question the
team justify every method/process they are designing to deploy "innovation" and wet it through the
external agency/consultant.

2.
O

S. K. KOTWANI

ASST. VICE PRESIDENT - IT, INDUSIND BANK LTD.

Invention and creativity relates more to R & D functions. Depending upon the type of industry,
managements contributes fully by setting up labs and providing resources.
Innovation however relates to on the job function where contribution from all and sundry needs to be
recognised by the management. This normally results in ease of processes and helps in overall
growth of the organisation. Management, if really concerned, is expected to provide incentives since it
carries total responsibility to encourage innovation.
Innovation is more of a characterstic behaviour. If not recognised and encouraged may lower the
morale and managements need to be sensitive in order to reduce attrition rate.

O
O

ARSALAN HANEEF

CONSULTANT, ADB

Innovation grows from within and more often follow bottom-up than top-down direction. This is logical.
Top management is distracted by macro issues like maximizing shareholder wealth and often looks for
short-cuts to realize this goal. The concept of front line leadership has gained popularity because
innovative potential of an organization largely lies at that level. Fronline comprises people who
oversee the processes resulting in the outputs (services or goods) directlry. They have a better sense
of the way various phyical inputs interplay with human inputs to produce goods or services. A
motivated frontline leadership can quickly discover the problem and alternative soltutions for its
redress. However, whether the frontline contributes to additional value creation depends on the
importance the top management attaches to doing different things and doing the same things
differently. A culture that encourages bottom-up flows of innovative ideas and leverages such ideas for
a greater value creation tends to promote innovation. I think every frontline manager tends to have a
potential for some creativty. How this potential translates into value creation for organization depends
on organizational culture. The upcoming debate should give the organizational culture the importance
it deserves.

O
O

ABHIJIT

STUDENT, SPJIMR

There are mainly four types of organisation 1. Service based low volatility - i.e auditing firms, taxation
firms etc. 2. Service based high volatility - i.e. consulting firms, telecom marketing etc. 3. Product
based low volatility - i.e. traditional engineering firms into heavy engineering business. 4. Product
based high volatility - High end electronics, computers etc.
The degree of innovation lies in the type of organisation described above. Companies who are in
direct contact with customers have to maintain high degree of innovation and be on their toes.
Where as product based companies with low volatility cannot innovate much as the product remains
static for years.
However innovation is always possible (whatever be the type of organisation) and depends upon the
degree of freedom provided by management. Given the freedom employees can aim for process
innovations, which can drastically improve workplace productivity and hence benefit the customer.

O
O

NARAYANAN

SERVICE MANAGER

I think management's role is more macro level in managing the innovation, setting a top-down vision
for the company. Management also ensures that its interest in creativitiy and innovation is percolated
down to all levels of people.
Management plays a vital role in convincing the client to accept change and overlook the
implementation of the same.

O
O

ANONYMOUS

O
Innovation is the process of creating solutions that satisfy customer's needs. Creativity is the mental
process of creation - one is an organizational process, the other is an individual mental process - most
people confuse the two.

O
O

PHIL CLARK

CLARK & ASSOCIATES

Truly innovative and committed people never let management stand in the way. Either their ideas are
accepted and the company benefits or are rejected and the people go on to start another company
and put the old one at risk. The hubris of thinking management can stand in the way of real innovation
flies in the face of history.

O
O

CEM KANDEMIR

SALES MANAGER, COCA-COLA ICECEK , TURKEY

You can only innovate at the intersection of the disciplines after being empowered within a big
corporation. There are plenty of factors that make a successful innovator some of which include
enthusiasm, commitment, willingness to take risk, the ability to self-learn and to lead. After a new
talent with this potential is employed, they will have to be empowered to succeed in an ever
competitive business world.
As a sales manager heavily involved in the process, I am fairly convinced that managers who can't
see beyond just saving the day are bound to lose in the long run as the pace of the change has
become unbearable for the companies that can not innovate collaboratively with the other parties in
the whole sales process.

O
O

JOHN DUFFY

ENTERPRISE STORAGE ARCHITECT, VT SYSTEMS

Organizations get current revenue from current products and services, and will get future revenue
from (new) future products and services.
Most managers focus on current revenue from current products and services. That is what companies
pay them to do. Wall Street's focus on "this quarter's numbers" promotes that attitude. Bills (and
commissions) gotta be paid now.

However, certain "well-known business schools" have identified that, after a product peaks (in
revenue terms), revenues from that product will decline over time. That revenue fall-off will need to be
replaced by revenues from new products, either acquired or developed.
Acquiring new revenue streams is many times seen as "easier" and "faster". Spend some money now,
and get instant proven revenue now. The only uncertainty is whether the new revenue will meet
volume expectations.
Innovating, or developing new revenue streams, is seen as requiring commitment over time. Few
managers want to spend the years it takes to do that. (They want the promotion now.) Organizations
do not pay managers to manage innovation, and do not pay employees to innovate.
Many people in all levels of organizations already have ideas about new ways to do business, or new
products or services that could be offered. However, except for the pharmaceutical industry, there is
no organization or slot for innovators. Current compensation schemes make it VERY clear that there
is no time or interest in innovation. People do what they are paid to do. "You spent time innovating,
and did not meet your MBOs. You are fired."
Innovation is labeled as "risky", not necessary for this month's revenue".
New products or services take a long time to germinate. Most (2 out of 3, 4 out of 5, 9 out of 10, pick a
number) new ideas will not add to revenue.
In fact, innovation is necessary to long term survival.
Farmers understand "innovation". To a farmer, innovation is called 'seed corn'.
NOT innovating is risky. Innovation is not necessary for this month's revenue, but it is necessary for
the long-term survival of organizations. Those organizations which do NOT innovate are eating their
seedcorn, and will die. Those which innovate will survive.
Only certain people have the mindset to (1) dream up the new idea. A subset of those people can
actually turn a vague idea into a product or service that customers will spend cash money to buy.
Drug companies recognize that certain people actually do this better than others, and put these
people into the groups that look for new drugs.
Non-drug companies need to incorporate this general concept (the 'new product or new service' guys
and gals) into their organization in whatever way makes sense for that organization.
The role that managers can play is (1) recognize that new products and/or services are necessary to
the future life of the company, (2) identify those people who could successfully work with ideas to
convert them to real 'things', and (3) figure out job assignments that allow those 'innovators' to do both
their "current business assignment', AND "work on new stuff". Managers also have to communicate
with their other staff that "Billy is good at coming up with new stuff", so that the others recognize Billy's
value to the organization.
As a person who has created new service offerings for different companies, the innovator has to
accept the fact that he (or she) is an innovator, that the guys and gals who are the SMEs of today
view you as the challenger, that you have to essentially prove the concept yourself, and that when you
bring the new concept to a certain point, you are going to have to turn it over to other people, those
who like to do repetitive activities (and that you are not that person!).
It works, if management and the innovator are on the same page.
It fails, if direct management does not see the value in innovation.
John Duffy Innovator (always!), and (currently) Enterprise Storage Architect VT Systems