Bicol University Polangui Albay

Polangui, Albay

Submitted by;
Gie Anne M. Sanao
Arthur Chua Jr.
Mary Christine Dela Cruz
Janice Molina
(BSIS-3A)

Submitted to:
Mary Antoniette Arino
(Professor)

CASE 2: VIDEO GAME DELIVERY PROJECT

The international marketing and distribution company described in
case 1 decided to provide a monthly video game rental program as a
result of its market research. This case should be interesting to the
video game enthusiast as well as anyone interested in marketing and
providing products and services primarily over the Internet. The main
purpose of this and other cases presented here, however, is to help
you practice some of the project management skills you are developing
as part of your course.
Scenario
The Video Game Delivery Project involves developing a Web-based
application and support structure to provide customers with video
games on a monthly rental basis. For example, a customer might pay a
monthly fee and then be able to order several video games over the
Internet, receive the games via express mail, return those games via
express mail, and keep receiving additional games. Several companies
already provide this type of service for movie rentals. Market research
and corporate values suggested your company focus on educational
and sports-related video games only, and games would be available for
all types of platforms, including popular gaming systems, computers,
and learning systems used in pre-schools and elementary schools. You
also plan to serve an international market, providing information and
products in several different languages. This system must be very userfriendly, providing customers the ability to search for specific games by
platform, age and gender appropriateness, customer reviews, sport
(for sports-related games), language, and so on. Registered customers
must be able to order the videos, track delivery and return of videos,
pay online or via other payment methods (including automatic credit
card or bank payments, check, school payment systems, etc.), and
provide reviews of games. The system must also be able to track
referrals to the site from corporate partners and customer referrals,
display advertisements, and track customer usage patterns.
Tasks
1 Research similar Web-based applications. Based on the
scenario description about similar Web sites, and your
personal opinions, summarize what you believe are the main
functions this system could provide. Rate the functions as
mandatory, optional, and nice-to-have. Also provide an initial
assessment of how difficult it would be to provide each
function. Write your results in a one- to two-page paper, citing
important references.
2 Prepare a project charter for Video Game Delivery Project will
take twelve months to complete and cost about $500,000.
Use project charter template provided in Appendix D.
Answers:
1.

Project Title: Video Game Delivery Project

Project Start Date: March 11, 2015
Projected Finish
Date: March 11, 2016
Project Manager: Gie Anne M. Sanao, 09081815793,
gieannesanao@yahoo.com
Project Objectives:

Develop a web-based application and support structure within 12

months for a video game rental program that is platform free.
To provide the rental of educational and sports-related video
games, with information and products available in several
different languages, to ultimately meet untapped customer
needs.
Enable the capability for external vendors/partners to create and
display advertisements on the website for a fee.

Approach:

Communicate with the project sponsor on a weekly basis

regarding the status reports, updates, and project plan or
approach.
Research the e-commerce technology in regards to online video
game rentals.
Develop a user-friendly e-commerce website.
Develop a support system that will handle user accounts, data or
inventory storage and management, payment processing,
product tracking, referral tracking.
Research, select and integrate online payment methods, along
with school payment systems.
Research and integrate the shipping companys methods for
envelope tracking and processing.
Research software to provide security, customer reviews or
inputs capability, the ability to display advertisements, and
manage or track referrals from corporate partners or customers.
Conduct testing of the system.
Launch the website, while marketing the new service to an
international audience.
Establish a method to measure the activity, the value, and the
profitability of the online service periodically.

ROLES AND RESPONSIBILITIES:

ROLE

NAME

POSITIO
N

CONTACT
INFORMATION

Project Sponsor

Mary Antoniette
Arino

Instructor
II

antoniette.arino@gmail.
com

Project Manager

Gie Anne M. Sanao

BSIS
Student

gieannesanao@yahoo.c
om

Project Member

Arthur Chua Jr.

BSIS
Student

arthurchua69@yahoo.c
om

Project Member

Janice Molina

BSIS
Student

janicemolina@yahoo.co
m

Project Member

Mary Christine Dela

Cruz

BSIS
Student

em.delacruz@rocketmai
l.com

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