INTRODUCTION ABOUT THE INTERNSHIP:

The project mainly focuses on customers opinion towards B2B strategy practiced by ITM skill
academy in Bangalore. Business marketing is the practice of individuals, or organizations,
including commercial businesses, governments, and institutions, facilitating the sale of their
products or services to other companies or organization that in turn resells them use them as
components in products or services they offer, or use them to support their operations.
This project report contains five chapters, which begins with Need for the study, objectives
Scope of the study, Research methodology used etc.
The second Chapter covers Industry Profile and company profile which includes Promoters
Information, Vision, Mission & Quality policy of the Bank, Competitors information, SWOT
financial statements etc.
The third chapter Theoretical background of the study it includes elaborative information on the
subject chosen for better understanding and usage in the analysis.
The fourth chapter comprehensive coverage of Analysis and interpretation of the data Collected
with relevant tables and graphs. Results obtained by using statistical tools must be included.
The fifth chapter deals with the Summary of Findings, Conclusion and Suggestions /
recommendations.
Service sector is the lifeline for the social economic growth of a country. It is today the largest
and fastest growing sector globally contributing more to the global output and employing more
people than any other sector.
Liberalization of services in developing countries could provide as much as $6 trillion in
additional income in the developing world by 2015, four times the gains that would come from
trade in goods liberalization (World Banks report, 2001). As incomes continue to rise, peoples
needs become less material and they begin to demand more servicesin health, education,
entertainment, and many other areas.

Topic chosen for the study:

The topic chosen for the project was A Study on customer opinion towards B2B strategy
practiced at ITM skill academy. The topic mainly analyzes the customer opinion on B2B strategy
practiced by the ITM skill academy. Effective businesses focus on creating and reinforcing
pleasurable experiences so that they might retain existing customers and add new
customers. Properly constructed customer satisfaction surveys provide the insights that are the
foundation to creating and reinforcing pleasurable customer experiences. Business-to-business
marketing strategy requires a different approach to communications given the range of
influencers on purchase and need to work with a range of channel partners.
Need of the study
In a present scenario of competitive market it is very difficult to survive in the market. Building a
relationship not only with B2C but also with B2B is very important. The decision about the way
you deliver a service, customer will give a feedback, and customers will tell how they really feel
about the company, using the feedback to implement systems to stop causing problems again and
again. It is very important to gather the knowledge that which required enhancing the business.
Business should adopt the strategies that which satisfy the needs of the customer. If the customer
has been fulfilled with their requirements definitely they will go to offer the business again.
Since the B2B market has been growing very rapidly it is necessary to study on its impact on the
business.
Objectives of the study:
To study the marketing strategies and models implementated by the ITM skill academy
towards B2B development.
To evaluate challenges and opportunities in B2B market.
Providing suggestions to improve the B2B relationship.
Scope of the Study:
The scope of the study is to identify how ITM Skill academy is maintaining a relationship with
its clients. This study based on primary data. This study mainly focuses on the dimensions of
B2B strategy. Goal is to identify the opportunities available in B2B market and how to maintain

a relationship with customers to enhance the growth of the business. This study was conducted in
ITM Skill Academy Bangalore.
Research Methodology:
RESEARCH METHODOLOGY:
OVERVIEW OF RESEARCH METHODOLOGY.
Research type
Sample techniques
Sampling area
Sampling size
Data collection instrument

Descriptive research
Quota Sampling
Bangalore
100
Questionnaire

Data Collection
Primary
Secondary
Statistical tool

Questionnaire, interview
Company reports, Company Website and textbooks
Chi squre, Simple percentage, Weighted average, simple correlation

DESCRIPTIVE METHOD:
Descriptive research used to shows the people character of the study. No answers questions about
how / when / why they happened characteristics. Rather, it refers to the question "why" these
characteristics used to shows the situation or populations are usually some type of categories
scheme it also called as descriptive method.
RESEARCH DESIGN:
Research design is the conditions for receiving and analysis of data in the way that aims to
combine relevant to the purpose of the investigation economy in the process, in fact, the research
design in the conceptual structure within the conducts research.
SAMPLING TECHNIQUES:
Quota sampling is a non-probability sampling technique wherein the assembled sample has the
same proportions of individuals as the entire population with respect to known characteristics,
traits or focused phenomenon.

SOURCES OF DATA
The main two sources of data for the study its used the primary data and secondary data.

Primary data : Questionnaires, Interview

Secondary data: Company reports, Company Website and textbooks.

CONVENIENCE METHOD
Convenience sampling refers to the non-probability process by which a scientist gathers
statistical population data. This form of selection is based on the ease of obtaining statistical data.
Instead of assembling a more precise set of population data, the investigator collects data from
people nearby. A researcher can go to the nearby street corner to the collect data. This form of
data collection that works for some areas of study, but the researcher bias may result in
inaccurate data. I choose the method of convenience.
SAMPLE SIZE.
Consider the extent of the study and with time constraint the sampling size of 100 respondents
have been taken.
Literature Review:
Limitations of the Study:
1. The analysis and interpretations is completely based on the information gathered through
questionnaire and interaction with the staffs, customers and information provided by the
academy.
2. The present study is restricted to the analysis of B2B strategy. No attempt has been made
find out over all marketing techniques of ITM academy.