Professional Documents
Culture Documents
AGENDA
Whats happening in 2015?
Why consumers will buy in to this
Broader trends
Where next?
01 Get Smart
02 E@sy Street
04 Toxic Avengers
GET
SMART
WHATS
HAPPENIN
G IN2015?
PHONE HOME
Apple iOS 8 HomeKit
framework allows people to
control smart lighting, doors and
thermostats through Siri
commands.
FULL NEST
Googles
Works
With Nest
makes
smart
thermostats and
smoke alarms
work with
wearables, Philips
Hue bulbs and LG
fridges.
SAMSUNG
SMART HOME
Another
ecosystem
using S Voice
software
has been
opened up to
developers.
SMART TVs
AMAZON
SMART HOME
Amazons voicecontrolled virtual home
assistant Echo provides
information, streams
music, creates
reminders and builds
shopping lists.
SMART RETAILERS
Ikea will release a 2015
line of connected home
furniture called
HomeSmart with
integrated charging
technology.
SMART RETAILERS
Sears is testing connected device departments
ahead of planned expansion in 2015.
SMART HOTELS
USA: Starwood
Hotels is offering apps
to allow consumers to
unlock rooms with
phones.
SMART HOTELS
VIRGIN HOTEL, CHICAGO: LUCY
IS AN APP THAT CAN CHANGE THE
TEMPERATURE, ORDER ROOM
SERVICE AND ACT AS A TOUR
GUIDE AROUND THE TOWN.
SOURCE: STORY; LIFE HACKING; ACCESS ALL AREAS; THE SUITE LIFE
14
mintel.com
HOME AMBIANCE
Misfit Bolts smart bulbs change colour and intensity via an app
and can replicate sunrise and sunset for sleep transition.
HOME AMBIANCE
oPhone can play
scents sent through an
app that can also build
scents from different
ingredients. It goes on
sale for $199 in 2015.
HEALTH SOFTWARE
Google Fit brings
user data from
various fitness
devices in to a single
location
HEALTH SOFTWARE
Competing with
Apples HealthKit app,
developed in participation
with Nike, Jawbone and
Fitbit.
WEAR IT WELL
The Apple Watch will
give wearable app
development and
style kudos a shot in
the arm ahead of its
retail launch in 2015.
WEAR IT WELL
Spring 2015: Ralph Laurens
Polo Tech Shirt debuted at
the US Open by ball boys and
a collegiate player will go on
sale to the public.
SMART BRA
VICTORIAS SECRET HAS
CREATED THE INCREDIBLE
SPORTS BRA THAT SYNCS
WITH A HEART RATE
MONITOR WHILE WORKING
OUT. .
mintel.com
SMART BELT
CES 2015: BELTY FROM FRENCH START-UP EMIOTA CAN NUDGE THE
WEARER WHEN THEYVE BEEN SEDENTARY FOR TOO LONG.
mintel.com
WIDER
CONNECTIVITY
British Airways is in negotiations
with satellite operator Inmarsat to
provide pan-European high-speed
air to ground internet.
WIDER
CONNECTIVITY
The UK Government is set to invest 90 million to boost and
speed up internet signal across the countrys train network.
WHY
CONSUMER
S WILL BUY
IN TO THIS
SYNCED DEVICES
41%
SOURCE: MINTEL;
SYNCED DEVICES
76%
Of potential TV buyers
are interested in a
set with the ability to
wirelessly stream content
from other devices.
28%
SMART FRIDGE
35%
Of RoI consumers
would pay more for a fridges /
freezers that alert them when
products are going to expire/
are running low.
SOURCE: MINTEL IIRISH LIFESTYLES IRELAND JUNE 2012; THE SUITE LIFE
APPETITE FOR
WEARABLES
Wearable
device that
counts steps
and tracks
sleep
Wearable
device that
tracks heart
rate, blood
pressure and
movement
Already use
Smartwatch
with fitness
functionality
Interested in
34
40
31
Not interested
in using
61
55
64
23%
39%
33%
An encrypted student,
employee or personal
ID card
40%
A medical emergency
card with encrypted
details
52%
48%
Would be interested
in home lighting /
heating systems that
can be controlled
remotely via a mobile
phone app.
SOURCE: IRISH LIFESTYLES IRELAND SEPTEMBER 2012
WHERE
T
NEX
NEW COMPANIES
Atom the UKs firstly
purely digital bank will
launch in 2015.
MORE STYLE
Misfit and Swarovski have created the Swarovski Shine range
of devices, featuring crystal solar charging.
MORE APPLIANCES
USA: Vessyls smart cup tracks what consumers
are drinking, including calorie and caffeine counts.
MORE APPLIANCES
USA: GE cell biologists are developing a calorie-counting
device that measures foods weight, fat and water content.
MORE APPLIANCES
Taiwan: Bistro is a smart pet food machine that
recognises individual cats, weighs them and relays their
drinking and feeding data to their owner through an app.
MORE DEVICES
Motion is a collar device that monitors the activity levels of pets.
MORE DEVICES
MORE ANALYSIS
My HealthPals Mike Barlow has Parkinsons
and created the platform to track the impact of
diet on medication and create a data partnership
between neurologist and patient.
MORE ANALYSIS
Russia: Alfa-Banks Alfa Activity
programme offers customers a fitness
account synched to their Fitbit,
Jawbone or Run-Keeper device
with a higher interest rate of 6%
per annum.
NEW WAYS
TO CHARGE
Microsoft
Mobile and
Adrien Sauvage have
created trousers with a wireless
charging plate in the pocket.
SOURCE: MINTEL; SECOND SKIN
DIGITAL ETIQUETTE
With more remote use of devices and glance
technology, this will be a growing issue in social
venues and situations.
E@SY
STREET
The on-demand, instant
gratification culture is spreading
to the high street and the
transport hub.
TIME CHANGES
Consumers want to buy and
browse with the same time-pressed
convenience, in the real world.
WHATS
HAPPENIN
G IN2015?
MORE CLICK
& COLLECT
MORE CLICK
& COLLECT
NEW CLICK
& COLLECT
Amazon has 300
collection lockers and
is expanding them
across airports and
TfL stations.
NEW CLICK
& COLLECT
NEW CLICK
& COLLECT
eBays expanded
partnership with
Argos will
enable
customers to pick
up eBay Now
goods from 650
stores.
NEW CLICK
& COLLECT
Waitrose is trialling
temperature-controlled
lockers at 10 UK
locations.
DELUXE CLICK
& COLLECT
John Lewis is
trialling a C&C store
for customers in
transit at St Pancras
station, London.
TRY BEFORE
YOU BUY
Asos has trialled changing room pods that open
across gyms, supermarkets and stations from 6-9pm.
TRY BEFORE
YOU BUY
Amsterdams The Dylan Hotel has a
room shopping service that orders
garments from the nearby 9 Straatjes
District.
WHY
CONSUMER
S WILL BUY
IN TO THIS
SUCCESS SO FAR
10,000
Orders processed
at TfL locations in
the ten months to
September 2014.
2015: MINTEL
PREDICTS
17%
Of online sales
collected by the
customer.
2.2%
RISE OF THE
COMMUTER
41 minutes
1.84 million
27 minutes
50 minutes
Length of average
UK commute.
Length of average
Irish commute.
UK people commute
3 hours a day.
C&C CLICKS
WITH THE UK
35%
Of UK consumers have
used click and collect
services in the past year.
58%
19%
MILLENNIAL
APPETITE
34%/46%
50%/62%
SOURCE: MINTEL ONLINE GROCERY RETAILING MARCH 2013; MINTEL FASHION ONLINE UK AUGUST 2013
C&C SOLUTIONS
80%
Of UK consumers
complain that when
shopping online
it is difficult to tell if
clothes fit.
57%
C&C SOLUTIONS
22%
Of Irish consumers
want simpler online
buying (ie one-click)
when buying clothes.
11%
SOURCE: CLOTHING RETAILING IRELAND DECEMBER 2014; ONLINE AND MOBILE RETAILING IRELAND MARCH 2015
C&C SOLUTIONS
23%
Of UK
consumers
say an
option to
deliver and
try on in
store would
encourage
them to buy
from one online
retailer over
another.
WHERE
T
NEX
MAGIC MIRROR
Neimann Marcuss Memory Mirror gives 360o view and lets you
change colours and share images.
3D FASHION HELP
London: Imakrs
photo studio creates
360 scans to print
individual models.
This technology
could feature at
pop-up click and
collect fashion pods
for body mapping
and sizing.
3D CLICK AND
COLLECT
Pop-up print shops could flourish at
Christmas, Easter and Valentines day.
CURATED IN
PERSON
POP UP DOC
USA: Walgreens, Wegmans, Meijer, Kroger and
H-E-B offer staff consultations.
VENDING
25%
Of UK 16-24s would be
more likely to use vending
machines if they sold new
or more varied food and
drink choices, compared
with an average of 15%.
SOURCE: MINTEL NON HIGH STREET FOODSERVICE TRENDS UK MARCH 2014; COOL VENDING
FIGHT FOR
YOUR RIGHTS
Growing awareness of consumer rights and corporate
misbehaviour will see consumers demand more fairness
from companies and companies consult consumers more.
WHATS
HAPPENIN
G IN2015?
BILLS BIRTHDAY
June 15th 2015 marks the 800th anniversary of the
first ever Citizens Bill of Rights the Magna Carta
sealed under oath by King John at Runnymede,
England in 1215.
A NEW BILL
UK: A new consumer rights bill will enforce:
Pre-contractual information
A default maximum delivery time of 30 days
CLIMATE OF
PROTEST
Brazilian fury at perceived
World Cup squandering.
#Bringbackourgirls
LGBT pressure on Russian
brands and brands
capitalising upon Sochi
Olympics.
US$147.5 BN
CORPORATE
TAX ISSUE
UK: April 2015
government to
introduce tax
rate of 25% on
profits to make
sure that big
multinational
businesses pay
their share.
EU ACT ON LUXEMBOURG
LEAKS
November 2014 saw the European
Commission announce measures to
combat tax avoidance.
New measures are expected to put
pressure on Irelands corporate tax
regime.
WOMENS
RIGHTS
30%
Proportion of females
on supervisory boards
of public companies by
2016, as demanded by the
German government.
WOMENS
RIGHTS
30%
Goal of women on
FTSE boards by 2015.
23%
Current level.
Vince Cable writes to
eight FTSE 100
companies that have
men-only boardrooms.
WOMENS RIGHTS
September 2015: 20th anniversary of
United Nations Fourth World Conference
on Women.
WOMENS RIGHTS
October 2014:
Ireland ranked 8th out of
142 countries for closing
the gender gap for health,
education, the economy
and politics.
FORGET ME MORE
USA: Consumer Watchdog asks Google to extend
the EUs privacy ruling on the right to be forgotten.
WHY
CONSUMER
S WILL BUY
IN TO THIS
CONSUMERS
STORM BREWING
44%
Of citizens worldwide
trust governments in
2014, down 12 points
on 2011.
53%
52%
13%
59%
PROTEST WORKS
24%
Of UK consumers say
negative press (e.g. tax
issues) put me off visiting
Starbucks.
PROTEST WORKS
-3%
Fall in UK
turnover
in year to
September
2013 to
399 mn.
SOURCE: STARBUCKS
PROTEST WORKS
220MN
PROTEST WORKS
USA: change.orgs campaign in 2013 forced Coca Cola
to remove brominated vegetable oil from sports drinks.
PROTEST WORKS
USA: gmoinside.orgs campaign in 2013 forced
Cheerios to cease the use of GMOs.
RIGHT OF RETURN
79%
ETHICAL SHOPPING
44%
Of UK consumers say
ethical treatment of
workers influence where
they shop.
33%
30%
EQUAL CONSUMERS
18%
75%
Of US 19-36 year olds go out of
their way to buy from
companies/brands that support
LGBT issues.
SOURCE: MINTEL MARKETING TO MILLENNIALS US FEBRUARY 2014; BUYDEOLOGY; GALLUP POLL US 2014
WHERE
T
NEX
NEW TARGETS
NEW SCRUTINY
Buycott is an
app that informs
consumers about the
companies behind
the products on the
store shelf.
WOMENS RIGHTS
Japan: Sumitomo
Bank is making a
show of appointing
more senior ranking
women, including
Teiko Kudo.
SOURCE: BUYDEOLOGY
WOMENS RIGHTS
Walmart has
launched a
packaging label to
raise awareness of
products from
businesses owned
by women.
LGBT RIGHTS
USA: Stolichnaya
responded to LGBT boycotts
of Russian vodka by pledging
support to the L.A Gay &
Lesbian center.
LGBT RIGHTS
Marriott Internationals #LoveTravels campaign welcomes LGBT
people with portraits of LGBT models and sports icons by
photographer Braden Summers.
POLITICAL
PROTEST
The Malaysian Muslim
Consumers Association
(PPIM) has urged McDonald's
and Starbucks staff to resign
over their employers alleged
links to Israel.
ACCENTUATE
THE NEGATIVE
Brands will
apologise for their
shortcomings in the
name of trust and
transparency.
TOXIC
AVENGERS
WHATS
HAPPENIN
G IN2015?
A NEW DEBATE
Papua New Guinea: The Carteret Islands are abandoned due to
rising sea levels making them uninhabitable.
A NEW DEBATE
China will cap emissions by 2015, whilst the US will cut its
emissions to 26-28% below 2005 levels by 2025.
A NEW
DEBATE
Milan Expo 2015
investigates the future of
clean water supplies and
revives emissions debate.
IRISH EMISSIONS
November 2014:
The average Irish person create 8.8 metric tonnes of carbon per
annum.
Ireland is the 8th highest carbon emitter in the EU and 35th
globally.
SOURCE: Trcaire's feeling the heat: how climate change is driving extreme weather in the developing world report November 2014
A NEW DEBATE
WHY
CONSUMER
S WILL BUY
IN TO THIS
NEW AWARENESS
The World Health Organization
has announced that pollution
is the worlds biggest
environmental health risk.
Pm2.5 Fine particulate matter
is causing asthma and heart
attacks.
NEW AWARENESS
8.4 mn
NEW AWARENESS
36%
NEW STYLE
China, 2014:
Max Factor
launched
a smog busters
competition on Sina
Weibo to find the
best make up looks
to wear with an antipollution face mask.
NEW STYLE
China Fashion Week, October
2014: fashion designers create a
new range of smog masks.
NEW TERMS
Avon coins the term urban
dust to describe environmental
aggressors that threaten skin
and health.
A THICKER
SKIN
22%
Of UK women look to
cleansers to protect their
skin from pollution.
28%
Of UK women use a
moisturiser to counter
the effects of pollution on
the skin.
SOURCE: MINTEL FACIAL SKINCARE UK MAY 2014
WHERE
T
NEX
NEW SCRUTINY
Consumers
adopt apps
measuring
food miles
and natural
ingredients.
CLEANER
COMPANIES
New York: After skincare microbeads were found to harm
the environment, MicroPowders is promoting a
biodegradable, synthetic wax as an alternative.
SOURCE: GREENFLUENCERS
CLEANER
COMPANIES
Unilever has
expanded its Cif
brand with a range
of products using
naturally derived
citric acid.
NEW CLAIMS
Countering pm2.5 to
become to grow in product
marketing.
NEW TREATMENTS
Ponds has launched pm2.5 Cleansing products.
NEW TREATMENTS
Clarins anti-pollution campaign and products.
NEW TREATMENTS
Tested in some of the worlds
most polluted cities, including
Paris, Shanghai and New York.
Contains anti-pollutant Detoxyl,
rich in Gallic acid and said to
chelate metal ions and limit free
radical reactions.
Lancme City Miracle CC Cream
Complexion Beautifier Daily
Defense SPF40/PA+++
PROTECTION
DEVICES
Airbeam: A prototype $200 hand-held pollution monitor.
PROTECTION WEAR
Electroluxs OZ-1 necklace purifies and fragrance the air.
PROTECTION
DEVICES
Berkley, USA: University of California researchers have created
Clarity, a clip-on sensor that tracks and crowdsources data on air
quality to create pollution maps.
PROTECTION WEAR
Scough is a scarf with a carbon
pollution filter that can also defend
the wearer from germs.
SELF-CLEANING
SURFACES
BRANDS THAT
PURIFY
Lima: The University of Engineering and
Technology (UTEC) has created a billboard that
traps pollutants in a water filter and purifies the air.
MORE LOBBYING
Greenpeaces video of a
polluted Lego Arctic caused
Lego to end its partnership
with Shell.
MORE SUPERNANNY
STATE
MORE SUPERNANNY
STATE
Madrid: Smart parking meters will charge highpollution vehicles more to park than cleaner cars.
SOURCE: MINTEL; GREEN AND LEAN; REBIRTH OF CITIES
MORE INNOVATION
New York: HEVO
Power turns
manholes into
wireless charging
stations
for electric vehicles.
MORE INNOVATION
MORE INNOVATION
Californias Lawrence
Berkeley Lab has developed
coloured cooling pavements
that reflect between 30% and
50% of the energy theyre
exposed to, to impede smog
formation and reduce energy
costs from air conditioning.
SOURCE: LAWRENCE BERKELEY LAB; REBIRTH OF CITIES
MORE INNOVATION
QUESTIONS
& ANSWERS