ResearchPaper

TYBBABGroup5

KhanakBaidB021
KrushaZotaB022
KshitijMalikB023
MalayShahB024
ManavPuriB025

Introduction

With 700universitiesandmorethan35,000affiliatedcollegesenrollingmorethan20
million students, Indian higher educationis a largeand complex system. Morethan
85% of studentsareenrolledinbachelor'sdegreeprogramswithmajorityenrollingin
threeyear B.A., B.Com.,BBA or B.Sc. degrees. Through this research we wish to
find the level of satisfaction that BBA students from NMIMShavewith their current
course.

ResearchObjective:

Level ofsatisfactionamongst BBA students ofNMIMS inregardstovariousaspects

oftheircoursestructureanddelivery.

Methodology

TypeofResearch:

The type of research that has been used in this study is QualitativeResearch and
QuantitativeResearch.

The Qualitative research is aimed at gathering understanding as to what kind of

expectations could the students have developed and how satisfied were they with
regardstocertainaspectsofthecourse.

TheQuantitativeresearchisusedtohelpstudentsquantifytheirexpectationsaswell
as what they believeis being delivered inreality,with regardstovarious aspectsof
thecourse.

Alongwithquestionnairesthatweredistributedacrosstheentireresearch
population,Focusgroupswerealsoconductedamongsubsetsoftheresearch
population(i.e.studentsfromFirst,SecondandThirdYear).

SamplingMethod:

TheresearchsamplingmethodthatisusedinthisstudyisRandomSampling.

Although questionnaires had been distributed to the entire research population,

responsesobtainedwererandom.

The focus group participants were also chosen randomly. We conducted six focus
groupsamongst studentsfromthe First,SecondandThirdYear,eachcomprisingof
5 students. This was done so as to understand the changing perception and
satisfactionamongststudentsofeveryyear.

Questionnaire:

Thequestions askedto the FirstYearandSecondYearstudentsweredifferentthan

thoseaskedtotheThirdYearstudents,soastocaptureonlyrelevantopinions.

These questions required students to respond with ratings of their expectations

relating to various aspects of the course as well as with ratings of their actual
experienceofthesame.

FocusGroups:

The questionnaire had been designedto cover thegeneral perspectiveof students,

whereas the Focus groups on the other hand were designed so as to understand
reasoning and receivesuggestions from students.Students wereallowedtodiscuss
any aspect they wanted to, and were also given questions to discuss on so as to
ensureallaspectswerecovered.

FocusGroup

Weconducted2focusgroupsof5peopleeachfromTYBBA.

FocusGroupResponsefromTYBBA

1)

Areyousatisfiedwiththeteachersandtheteachingmethodthatthecollegeuses?

Thecollegegaveusachancetobetaughtbyexpertsfromtheirfield.

Mostoftheteachersusedpresentationstoteachwhichreallyhelped.

Inthefirsttwoyearswehadseveralnewteacherswhowerentabletocontrol
the class and deliver lectures but also hadafewfacultymembersthat have
beenextremelyeffective
Students felt disappointed that although teachers inefficiencies had been
communicatedtotheadministrationmultipletimes,therewasnoactiontaken.

2)

Doyouthinkthereisabetteralternativetothegradingsystemusedbycollege?

Mumbai University conducts board exams in the last year and only those
results are taken into account. Wehad mixed responsesonthispoint.40%
believedit'sbettertobetested onlyin the finalyear.60%believedthatevery
semester result should be counted asitmotivated the studentsto workhard
throughout.
The college could use the percentage system so we dont have to applyfor
conversionfromGPAtopercentage.
Other colleges following the GPA grading system, make it very easy for
students to get higher grades and when you apply for a job or for further
studies, your grades will be looked atand notwhichuniversity are you from.
This puts the students of NMIMS at a disadvantage compared to students
fromsuchcolleges.

3)

Whatwereyourexpectationsregardinginfrastructureandweretheymet?

The college told us we would be moved to the new NMIMS building getting
constructed across the road within 6 months of admission. Its been three
yearsandwearestillhere.
Thecampusprovidedisjustonecorridor.
Thenewlymadecomputerroomsandlibraryfacilitieshavehelped.


4)

Areyouhappywiththecurriculumtaughttoyouovertheyears?

60%ofthesubjectsaddedvalue.
40% of the subjects seemed pointless as we barely covered any aspect in
detail.
Thechange from trimester tosemester,helpedcovering thesubjectsinmore
depth.
Thestudentsexpectedsubjectstobemorechallengingbutweredisappointed
as they turned out to be extremely easy. This also resulted in students not
beingmotivatedtostudyexceptduringexams.
The curriculum was not designed appropriately. Certainsubjects would have
beenbetteroffbeingtaughtinanothersemester.

5)

Whatisyourcollegesstanceonextracurricularactivities?

Wehavealotofclubsincollegethatthestudentscanjoin.
Thecollegeisalwaysaddingnewclubs.
Vaayu Heads: Thecollegeaddedtoomanyrestrictionsontheimplementation
ofthefestival,butwashelpfulandsupportiveintheplanningprocess.

6)
Why did you apply/not apply for the placement and are you happy with your
decision?

Some of those who had applied believed that NMIMS gets all the top
companies.Wearehappywiththeplacementsbutwouldhavepreferredifthe
procedure wasnt so rigid and a little more student friendly, while the others
believedthattheplacementscouldhavebeenbetter.
Someof those whohadnt appliedsaidthattheydidntexpect theplacements
tobegoodenoughandhencedecidedtoapplyexternallyonly.

7) Do you think that the college is cooperative when it comes to students pursuing
activitiesoutsideofcollege?

Students almost unanimously agreed that the college was not cooperative
enoughwhenitcametothis.

FocusGroupResponsefromFYBBAandSYBBA

Weconducted2focusgroupsof5peopleeachfromSYBBA.
Weconducted2focusgroupsof5peopleeachfromFYBBA.

1)

Areyousatisfiedwiththeteachersandtheteachingmethodthatthecollegeuses?

Mostofthestudentsweresatisfiedwiththefacultyprovided.
Thecollegegaveusachancetobetaughtbyexpertsfromtheirfield.

Mostoftheteachersusedpresentationstoteachwhichwasbeneficial.
Different divisions have different teachers for the same subject. There is a
huge difference in their teaching methods and resources provided. This
proves to give certain divisions unfair advantagein theexampaperwhich is
thesamefortheentirebatch.

2)

Doyouthinkthereisabetteralternativetothegradingsystemusedbycollege?

Moststudentsseemedtobeindifferenttowardsthegradingsystemused.
The college could use the percentage system so we dont have to applyfor
conversionfromGPAtopercentage.

3)

Whatwereyourexpectationsregardinginfrastructureandweretheymet?

The college told us we would be moved to the new NMIMS building getting
constructedacrossthe road but it does not seem like somethingthatisgoing
tohappenanytimesoon.
Thecampusprovidedisjustonecorridor.
We have access to several databases and resources which help us in our
studies.

4)

Areyouhappywiththecurriculumtaughttoyouovertheyears?

Mostofthestudentswerehappywiththesubjectstaught.
The subjects were taught in detail and the level of difficulty is more when
comparedtotheseniors.
Thesemesterstructureandorderofsubjectswerechangedforthebetter.

5)

Whatisyourcollegesstanceonextracurricularactivities?

Wehavealotofclubsincollegethatthestudentscanjoin.
The college is always adding new clubs, but our college timings make it
difficulttobeapartofmorethanoneclub.

6) Do you think that the college is cooperative when it comestostudents pursuing

activitiesoutsideofcollege?

Students almost unanimously agreed that the college was not cooperative
enoughwhenitcametothis.

FindingsandAnalysis

1) CurrentAcademicyearofstudent:

TYBBA55Students
SYBBA54Students
FYBBA48Students

2) ReasonforchoosingBBA:

FYBBA&SYBBA
IhavealwayswantedtodoBBA25Students
ItwasabackupoptionthatIhadtofallbackon16Students
Couldn'tfindabetteralternative21Students
Thiswasageneralisedfieldandnotspecifictoonefiled39Students
Other1Student

Analysis:
What wecanobserve is thatmajorityof thestudentsmadethedecisiontodo
BBAbecausetheythoughtBBAisageneralizedfield.

TYBBA
IhavealwayswantedtodoBBA16Students
ItwasabackupoptionthatIhadtofallbackon5Students
Couldn'tfindabetteralternative13Students
Thiswasageneralisedfieldandnotspecifictoonefiled20Students
Other1Student

Analysis:
What wecanobserve is thatmajorityof thestudentsmadethedecisiontodo
BBAbecausetheythoughtBBAisageneralizedfield.

3) ReasonforchoosingNMIMS:

FYBBA&SYBBA
Becauseofitsreputation57Students
BecauseitislocatedinMumbai27Students
Ididn'tgetadmissioninanyothercollege17Students
Other1Student

Analysis:
Itcanbe observedthatthemainpurposeformanystudentsforchoosingBBA
isduetoitsreputation.

TYBBA
Becauseofitsreputation29Students
BecauseitislocatedinMumbai12Students
Ididn'tgetadmissioninanyothercollege12Students
Other2Students

Analysis:
Itcanbe observedthatthemainpurposeformanystudentsforchoosingBBA
isalsoduetoitsreputation.
NMIMS is ranked as one of the top BSchools in India as can been in the
secondarydata1 .

Appendix1

4) QualityofEducation:

TYBBA:

Analysis:
Thanks to the reputation of NMIMS, a majority of the students expected
excellent overall quality of education to be provided, but there was great
disappointment as a majority of them believe that the quality of education
receivedisbelowpar.

FYBBA&SYBBA:

Analysis:
Expectations were extremely similar to those of TYBBA students, but onlya
few seemed satisfied with the actual quality being delivered. Although, in
general, students from this subset seemed moresatisfied thanstudents from
TYBBA, indicating that the change in the format of the course has worked
positively.

5) Curriculum:

FYBBA&SYBBA:

Analysis:
Asfar as this aspect isconcerned,studentsaresatisfiedasthecurriculumas
wellasthelevelofdifficultyofthesamehasmettheirexpectations.

TYBBA:

Analysis:
Although the expectations of these students were the same as those of
FYBBA/SYBBA students, the former are not as satisfied as the latter. They
believethat their curriculum wasactuallymucheasierthanexpectedandalso
notwellstructured.

6) EffectivenessandEfficiencyofFaculty

FYBBA&SYBBA

Analysis
We see a high majority of students being dissatisfied with the level of
efficiencyandeffectivenessofthefacultyprovidedbyNMIMS.

TYBBA

Analysis
We see a high majority of students being dissatisfied with the level of
efficiencyandeffectivenessofthefacultyprovidedbyNMIMS.

7) Extracurriculars:

FYBBA&SYBBA
Yes49students
No53students

Analysis:
We can observe that there is no clearmajorityregarding theextra curricular
opportunitiesas 49 studentsstated that they werehappywithExtracurricular
opportunitieswhile53statedthattheywerenothappy.

TYBBA
Yes21Students
No34Students

Analysis
More than half of the sample is happy with the extra curricularopportunities
providedbythecollege.

8) ApplicationBasedLearnings

FYBBA&SYBBA

Analysis:
We see a higher weightage given to application based learning than
theoretical learning. This indicates that the college uses a more practical
approachtoteaching.

TYBBA

Analysis:
InTYBBA,weseeacomparativelylowerlevelofapplicationbasedlearning.
This showsthecollegehas changeditscoursedeliverypatterntoincorporate
amorepracticalapproach.

9) Infrastructure

FYBBA&SYBBA

Analysis:
We can see that 77.5% students from FYBBA & SYBBA have rated it 3 or
belowand feel that the infrastructureof the collegeis poor.Whileonly 9.8%
peoplehaveratedit5.

TYBBA

Analysis:
We can observe that majority of the students feel that the college has poor
infrastructure. This indicates that the college needs to upgrade its
infrastructureinordertosatisfythestudentsexpectations.

10)

Timings

FYBBA&SYBBA

Analysis:
We see a mixed response with no clear majority indicating that the
satisfaction of college timings is dependent mainly on personal factors and
preferences.

TYBBA

Analysis:
We see a mixed response with no clear majority indicating that the
satisfaction of college timings is dependent mainly on personal factors and
preferences.

11)

InternshipOpportunities

FYBBA&SYBBA

Analysis:
Although students were happy that the number of internships offered was
great,they believedthat onlyafewof them were actuallyworthpursuingand
hencetherewasdissatisfactionamongstthem.

TYBBA

Analysis:
Theyfeltthattheinternshipprogramwasstartedlaterandhencetheycouldnt
take full advantage of it and the quality of the internships offered was
debatable.Hencethemixedresponses.

12)

Cooperationfromcollege

FYBBASYBBA

Analysis:
We see a majority of people feeling that the college is not cooperative or
supportiveofthempursuingactivitiesoutsideofcollege.

TYBBA

Analysis:
We see a divided response indicating that the college has not been
successful in supporting and giving their cooperation to all theactivities that
thestudentswishedtopursue.

13)

GradingSystem

FYBBA&SYBBA

Analysis:
A huge majority of students are happy and content with the current grading
system and amongst those who are unhappy, most believe they would be
betteroffifaconventionalPercentagegradingsystemwastobeused.

TYBBA

Analysis:
Majority of thestudents are contentwith the current gradingsystemofCGPA
while there are only a few that wish to change the grading system to a
percentagebasedsystem.

14)

DistributionofMarks

FYBBA

Analysis:
We canseethat almost most of thestudentsarehappyandsatisfiedwiththe
distribution of external and internal marks indicating that the colleges
distributionofmarkshasamassappeal.

TYBBA

Analysis:
We canseethat almost most of thestudentsarehappyandsatisfiedwiththe
distribution of external and internal marks indicating that the colleges
distributionofmarkshasamassappeal.

15)

Placements

TYBBA

Analysis:
We canobservethat morethan 40% of thestudents chosenot to optfor the
placementsofferedbythecollege.

16)

Satisfactionwiththeplacements

TYBBA

Analysis:

We see a majority of the students being dissatisfied with the placement

process. This could be due to the high level of expectations created by the
collegebasedoninformationpublishedonitswebsite2 .

17)

Whydidn'tyouapplyforplacements?

TYBBA

Analysis:
We seethat majority ofthepeoplewhodidnotoptforplacementswerethose
whohadplanstostudyfurtherahead.

Appendix2


Appendix1
Source:http://topbschools.4gmat.com/india.shtml

Top Indian B Schools and Management Institutes

Listoftop Indian Business schools such as the Indian Institutes ofManagement(The IIMs)at
Ahmedabad, Bangalore, Calcutta, XLRI. The list also includes the recent phenomenon in Indian Management
EducationtheBschoolswithinternationalaffiliationsuchasthe IndianSchoolofBusiness at Hyderabad.These
managementinstitutesareconsideredtheivyleaguesoftheIndiansubcontinent.

1.
Indian Institute of Management, Ahmedabad (IIM A
)
2.
Indian Institute of Management, Calcutta (IIM C)
3.
Indian Institute of Management, Bangalore (IIM B)
4.
Indian Institute of Management, Lucknow (IIM L)
5.
XLRI Xavier Labour Research Institute, Jamshedpur
6.
ISB Indian School of Business, Hyderabad
7.
FMS Faculty of Management Studies, University of Delhi
8.
Indian Institute of Management, Indore (IIM I)
9.
Indian Institute of Management, Calicut (IIM K Kozhikode)
10.
Jamnalal Bajaj Institute of Management Studies, Mumbai (JBIMS)
11.
S. P. Jain Institute of Management Studies, Mumbai (SPJIMR)
12.
Shailesh J. Mehta School of Management, IIT Mumbai (Bombay)
13.
Management Development Institute, Gurgaon (MDI)
14.
Narsee Monjee Institute of Management Studies, Mumbai (NMIMS)
NMIMS offers atwoyear fulltime programme, spread over six trimestersandleadingtothedegree inMaster of
Business Administration. Number of seats: 240. Students are admitted to the programme if they meet the
required standards of the two stage selection process Stage I: A written admission test Stage II: Candidates
who qualify at stage 1 will be required to appear for the second stage of selection process like the Group
DiscussionandPersonalInterview.
15.
Xavier Institute of Management, Bhubaneswar (XIM B
)
16.
Symbiosis Institute of Business Management, Pune (SIBM)
17.
Symbiosis Center for Management & Human Resources Development, Pune (SCMHRD)

Appendix2
Source:http://commerce.nmims.edu/students/placements/