COREY ZARETSKY

505 West 37 Street Apt. 21i | New York, New York 10018 | CoreyZaretsky@gmail.com | 201-316-6010

EDUCATION
Muhlenberg College, Allentown, PA
Bachelor of Arts in American Studies

May 2012

EXPERIENCE
Carat

February 2015

Present
Associate, Integrated Publishing
Develop cross-platform integrated programs across digital and print properties in order to
increase company return on advertising spend in Pharmaceutical and CPG categories.
Evaluate RFPs from potential third party vehicles in order to leverage assets for high
impact executions.
Present tactical plan options to clients developed through critical analysis of performance
metrics via MRI, MARS, Media Tools, and SRDS research.
Negotiate digital and print executions backed into CPM and vCPM awareness campaigns
using CTR, 3rd party tag results, impressions/circulation, positioning and added value to
deliver on clients KPIs and saving goals.
Manage budget tracking, flight activity, make good negotiations, industry trend
evaluations, and new member training in order to optimize internal operations.

GroupM

June 2013 February

2015
Assistant Print Analyst
Adapted quickly to print industry methodologies for campaign curetion in Luxury and
Spirits categories; clients include Rolex, Tudor (US launch), UPS and Bacardi USA accounts.
Arranged client and vendor meetings in order to incorporate new partner
recommendations into plans and maintain current relationships with existing titles.
Actively took initiative to bring new, innovative, and relevant opportunities to clients for
first-to-market exposure.
Reported daily performance, positioning, and contact lists to update upper management
and keep record.

Lava Records/ Universal Republic Records

December 2012 January 2013
Intern/A&R Assistant
Assisted executives of Lava Records and Universal Republic in artists marketing of
projects and talent searches.

Malik Yusef/GOOD Music/Kanye West

July 2012
September 2012
Intern/Personal Assistant
Coordinated promotional events for Kanye West for new album releases including MTVs
Video Music Awards weekend.
Coordinated press tour for artists signed to record label.
Created social media campaigns to increase followers and awareness.
Developed and advertised artists personal website by recruiting a designer, overseeing
the web design, and developing the site plan to promote awareness.

Maybach Music Group

September 2012
Promotions/New Album Release Team

June 2012

Recruited and managed a team to promote new album releases in New York and New
Jersey.
Developed marketing plans.
Researched venues for promotional events.

The Sales Huddle/Parisi Speed School

May 2011
May 2012
Account Executive
Assisted in the development of national marketing campaigns and in the creation of The
Sales Game; created to help sales managers in corporate sales training.