Professional Documents
Culture Documents
SUBMITTED BY
Mr. FAROOQUI MOHAMMED SUHEL
PROJECT GUIDE
Dr. SHAILJA BADRA
Acknowledgement
DECLARATION
Place: Mumbai
Date : 20th March 2016
CERTIFICATE
I hereby certify that Mr. FAROOQUI MOHAMMED SUHEL of Sheila Raheja School of
Business Management and Research College Studying in S.Y.M.M.S. (semester 4) has
completed project on A COMPARATIVE STUDY OF SALES ELECTRONIC
PRODUCTS FROM ELECTRONIC SHOWROOMS VIS--VIS ONLINE SALES. In
the academic year 2014-2016.the information submitted in the project is true and
original to the best of our knowledge.
Director
(Dr.Vijay Wagh)
PROJECT GUIDE
Table of Content
Sr. No.
1
1.1
1.1.1
1.1.2
1.1.3
1.1.4
1.1.5
1.1.6
1.1.7
1.1.8
1.1.9
1.1.10
1.2
1.3
1.4
1.5
2
3
3.1
4
4.1
4.2
4.3
4.4
Topic
Introduction
Sales
Factors affecting the increase in online purchasing
of electronic products
Online sales v/s offline
Types of major appliances
Market research for the consumer electronics
industry
Models
Implications of online commerce for firm strategy
How e-commerce affects market outcomes
Digital electronics: advantages/
disadvantages
The Future Of The Store:
Effect on traditional stores
Problem Statement
Research Objective
Research Hypothesis
Research Limitation
Literature Review
Research Methodology
Sampling
Data analysis
Data analysis& Interpretation
findings
Conclusion
Recommendations
Bibliography
Appendix
LIST OF TABLES
Page No.
1
2
3
9
28
30
32
37
42
47
50
55
57
58
59
60
61
62
64
67
67
86
87
88
Table no.
Table name
Pg.no.
67
4.1.1
Buying pattern
68
4.1.2
Purchasing mode.
69
4.1.3
4.1.4
4.1.5
4.1.6
4.1.7
Site preferred
4.1.8
74
Discounts
75
4.1.9
Quality
76
4.1.10
Shipping charges
77
4.1.11
Better ways of payment
4.1.12
78
Coupons impact
4.1.13
79
Delivery services
4.1.14
80
Online suggestions
4.1.15
81
Offline suggestions
LIST OF FIGURE
Table no.
Table name
Pg.no.
67
4.1.1
Buying pattern
68
4.1.2
Purchasing mode.
69
4.1.3
4.1.4
4.1.5
4.1.6
4.1.7
Site preferred
4.1.8
74
Discounts
75
4.1.9
Quality
76
4.1.10
Shipping charges
77
4.1.11
Better ways of payment
4.1.12
78
Coupons impact
4.1.13
79
Delivery services
4.1.14
80
Online suggestions
4.1.15
81
Offline suggestions
EXECUTIVE SUMMARY
It is a research project about a comparative study of sales electronic products from electronic
showrooms vis--vis online sales. This research found that information, perceived usefulness,
ease of use; perceived enjoyment and security/privacy are the five dominant factors which
influence consumer perceptions of online and offline purchasing.
The project will first study the attitude of customers towards online and offline shopping; also
determining the factors which influence the consumer to purchase goods and service .The second
half of the project will depict the attributes of online and offline shopping influencing the purchase
decision by the respondent. It will also determine the issues regarding the online shopping.
This project is a part of study, and focuses on factors which online Indian buyers keep in mind
while shopping online. This research found that information, perceived usefulness, ease of use;
perceived enjoyment and security/privacy are the five dominant factors which influence consumer
perceptions of online purchasing.
A pilot study was undertaken on a sample of 120 respondents.