Professional Documents
Culture Documents
Communications
I will be happy to talk with any student on the telephone or meet with them in person at a
mutually convenient time and place. I can be reached via telephone at 508 785 2559 and by
email at mrm@wpi.edu or mrm@grayhead.com
Assigned Texts
The Art of Innovation by Tom Kelley with Jonathan Littman; 2001
How to Read a Financial Report by Merrill Lynch - Downloadable as a PDF.
This booklet is useful for those who are unfamiliar with, or would like a refresher on, various
financial terms or statements (e.g. Profit & Loss; Balance Sheet; Cash Flow). It is not a required
text.
Grading
Term Project
Case Presentations in Class
General Class participation
Written case analysis handed in prior to class discussion
25%
25%
25%
25%
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PLEASE NOTE: All written submission (other than PPT presentations) should be DOUBLESPACED -12-point type. Page limitations should be strictly adhered to; however, if useful and
appropriate, exhibits (e.g., pictures, calculations, references) may be added at end and not be
included in the page count. Electronic submissions are fine but a printed copy is also required
prior to discussion of the case in class.
Case Write-ups
Case write-ups should not exceed 5 double spaced pages excluding exhibits, if any. The case
write-up should be an actionable document with some specific recommendations backed up by
your reasoning and analysis - NOT just a rehash of the case facts or story. You must select two
(2) cases from the 1st two thirds of the semester (classes 2 9) and one from the last third (classes
10-13). Case write-ups must be submitted prior to, or at the beginning of, the class in which they
will be discussed. They should be submitted both electronically and in a hard copy. If I provide
Discussion questions/Thought starters for any case they are intended as a stimulus to your
thinking and the class discussion not necessarily the only important issues or parts of the case.
Term Project
The term project will also be a Team effort. At the end of the semester (on or before Monday May
2) each Team will submit a 20-page project report (double spaced; 12 point type) and make a 15
to 20 minute PPT presentation to the class. Potential topics for the term project is described
below or, with my approval may be something of particular interest to a Team.
A) For a specific innovation initiative (successful or not) within a company of your choice-:
Describe:
The initiative (so that an intelligent laymen is likely to understand it),
Its origins and time frame
The outcome (if it is still a work in progress tell us the progress to date).
Provide:
The criteria used to determine success or failure
An in- depth analysis of the elements that contributed to the success or failure of the
initiative
A sense of the importance of each element
Tell us what you would do differently to improve the initiative even if it was successful - and
why. Based on the selected companys mission, strategy and goals, do you think this innovation
initiative should have been included in the overall innovation portfolio - why; why not? Also
tells us what you think can be generalized from this example to help improve the overall
innovation process in your selected company.
Managing Innovation
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Note: Although the description of the innovation etc is necessary to understand what is going
on, the most important parts of the project are your analysis and recommendations.
B) Compare and contrast the innovation process for at least 2 different companies of your choice
Describe:
Provide:
It is expected that, to the greatest degree possible, you will use primary research, (i.e.,
actual documents or interviews with company participants) as well as secondary research
(e.g., books, articles, etc.). You should always provide information as to your source
(unless individual confidentiality has been requested)
Managing Innovation
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Articles
Managing Technology Development Projects*
What Leading Companies Are Doing to Reinvent Their NPD Processes*
* Note: Both of these articles are available (as numbers 25 & 34 respectively) on Stagegate.com, the web site of Stage-Gate International & Product Development Institute
Form Case and Term Project Teams
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Term Project - Interim Progress Review write-up due for entire class + 5 to 10
minute presentation by of class
Case
Corning B -Opportunity Recognition SM 167B (NOTE: This is the B case NOT the A
case
Reading
Text - Kelley Ch 10 Creating Experiences
Article: Opportunity Recognition & Breakthrough Innovation in Large Established Firms
by OConner & Rice- CMR 195
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Readings
Kelley Ch 8
Articles
Ambidextrous Organization - Tushman & OReilly - HBS # 6581
Institutionalizing Innovation - Scott D. Anthony Mark W Johnson and Joseph V Sinfield
Sloan Management Review Jan 1 2008
Design Thinking - Tim Brown; HBR June 2008; Reprint RO806E
Managing Innovation
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