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Introduction :
Bad data occupies an increasing amount of an IT teams time and
budget.
With corporate data growing at about 40 per cent each year, IT teams
already find themselves spending up to 50 per cent of their available budget
on information scrap and rework projects. Managing data quality does not
happen by accident. Nor should it be the exclusive role of the IT team. This
incomplete data is a sign of a lack of process, a lack of preparation at the
heart of the business, and it has to be tackled before anything else. The best
way to minimise the bad data that exists in an organisation is to understand
the lifecycle of customer data and identify the critical points where quality
issues can arise.
Content :
1. Give incorrect information of the product to the customer may fool the
customers & lost the customers trust.
- if a products height was wrong by as little as half an inch,
customer returns increased by 3.4%.
Bad data highly impact on the customer trust on the brand. It gives big
impact when the brands fail to give valid information about the product to
the customers.
Suggestions :
Conclusion :
As a conclusion, bad data goes to big impact on brand. Bad data may cause
loss of customer trust, thus lead to brand damage. People need to know the
company product or service exists before they can consider making a
purchase. For startups, raising brand awareness and establishing a degree of
credibility can seem like a big challenge. Develop brand awareness by
approaching it in ways that align with company mission, strategy, and
resources at hand.