Professional Documents
Culture Documents
*****
H v tn: Bi Th Thm
Lp: TACS7 SBD: 1211110629
I.
LANGUAGE
A. Complete the sentences with the words in the box.
B. bush
C. grapevine
A. Nutshell
D. stick
E. wall
2. Bush
3. nutshell
4. stick
5. wall
8. off
9. up
10. on
strike action planned for next week after new talks were
D. product
F. market
I. misjudged
G. customer
H. marketing
E. articulate
J. identity
12. D
13. F
14. J
15. B
16. I
17. G
18. A
19. E
20. C
To: Kate.Richardson@marketresearchers.com
From: Gill.Morton@gpgroup.com
Subject: Market research
Dear Kate,
You may remember we met at the Memphis Technology Trade Show last spring. I was very impressed
with your presentation on your company's successful (11) ..H........... strategy for one of your clients in
Australia.
I'm visiting Philadelphia next week, and I'd like to meet with you if you'll be around. We're preparing for
a (12) ......D....... launch in a developing (13) .....F........, and I think your firm would be in a good position
to help us develop our brand (14) ......J.......
Our last big product (15) ...B.......... in this same market, partly because we (16) ......I....... the loyalty of
the competition's (17) .......G...... base. We don't want to repeat that failure, so we're looking for someone
who can run (18) ........A.... groups and be (19) .....E........ to market feedback. This person also needs to
be ....C.........(20) enough
to
communicate
clear
brief
to
the
advertising
agency.
IV. READING
Read the newspaper article and select the best word or phrase from the drop down menu to complete each
sentence.
Social networking: Schools struggle to balance openness with control
It is ancient history in Internet
terms, but when Facebook was
launched in 2004, only college
students could join.It opened up to
everybody in 2006, and now has
more than 400m users, half of whom
log in daily.
So along with the world's biggest
brands and celebrities, it is no
surprise to find that business schools
are joining the rush into social
media. Universities can use such
networks to keep in touch with their
alumni, fundraise, attract students or
even help them find jobs.
However, for most business schools,
the rise of Facebook and its more
corporate-minded cousin, LinkedIn,
also presents a dilemma. Many have
already invested in an internal
network for keeping in touch with
students and sharing course notes
securely. But college IT budgets
can't match the resources available
to a company dedicated to building
such sites and clunky software
means many students prefer
Facebook to the official intranet."It's
a very difficult decision." Says
Soumitra Dutta, a co-author of
Throwing Sheep in the Boardroom,
a corporate guide to social
networking.
"The natural tendency for most
universities is control they want to
own the network.
to students.
social media networks.
23. Many business schools have their own intranet that they feel
24. The article says that business schools don't have the
Facebook.
resources available to big companies
such as Facebook.
25. According to the article, the over-35s group is a
26.MBA students at Haas first meet one another
27.Most Haas students and alumni use
Facebook market.
.
networking site.
PART I: Listen 3 times and match the speakers to correct industry. Write your answers in
the second column. In the third column, write the adjectives the speakers use to describe
their job. ( You will have 5 minutes to write your answers)
advertising
building
hospitality
retail
Speakers
Type of industry
Adjectives used to describe work
1
retail
skilled
2
hospitality
demanding, exhausting
3
building
physical
4
advertising
rewarding
PART II: Listen again and complete the sentences with words from the recording
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.