Advertising

Rates

A University of Michigan Student Publication

Contact Us
The Michigan Daily
420 Maynard
Ann Arbor, MI 48109

www.michigandaily.com

Sales 734.764.0554
Julianna Crim, Sales Manager
Hours of operation: Monday – Friday 9 am to 5 pm
dailydisplay@gmail.com

Classified Sales 734.764.0557

Hillary Szawala, Classified Manager
Hours of Operation: Monday – Friday 10 am to 2 pm
dailyclassified@gmail.com

Finance & Credit 734.763.3246

Nick Meshkin, Finance Manager
tmdfinance@gmail.com

Business & Circulation 734.764.0558

Brad Wiley, Manager
tmdbusiness@gmail.com

Business Fax 734.936.1054

Editorial Staff 734.76.DAILY

Accounts Receivable/Payable 734.764.0550

Design by Jason Mahakian

Summer Daily
A weekly summer publication, the Summer Daily Circulation: 5,000
offers advertisers the continued presence needed to Readership: 11,500
convince sleepy summer students to stop in.
Spring Term: May 4 – June 21
Summer Term: June 30 – August 17

Ad Deadlines are always the

Wednesday prior to publication

Spring/Summer Publication Dates

May June July August

Broadsheet
6 columns x 21 inches

Sixteenth Page Full Page

2x4 6x21

Half Page
Tabloid
Eighth Page
4x4 Vertical 5 columns x 11 inches
3x21

Full Page Sixteenth Page

Half Page 1x4
Horizontal 5 x 11
6x10.5
Quarter Page Eighth
3x10.5 Page
2x4
Half Page
5x5.5 Quarter Page
4x4
Display Advertising 734.764.0554 dailydisplay@gmail.com

Open Rate: $7.15 per column inch

Non-Profit Rate: $6.55 per column inch
U of M Rate: $6.15 per column inch

Deadline: Wednesday prior to publication, at 2:30 PM

Bulk Contract Rates Frequency Contract Rates Color Charges (per ad)
50” $6.90 3-7” per week $6.50 One Color $140
100” $6.80 8-11” per week $6.40 Two Colors $280
200” $6.65 12+” per week $6.25 Full Color $420

Summer Special Pages

Delivery Page: From food to flowers, if your business delivers, you belong on this
Summer
page. Take-outs and curb-sides welcome as well.
Special Page
Deadline: June 23 Published: July 6
Rates
2x2.5 = $60
Sustainable A2 Page: Advertise your organic market, fair trade goods, or sustainable
products to the environmentally and socially conscious summer student. Deadline: 2x5 = $120
May 26 Published: June 7

Ann Arbor Art Fair Page: Perfect to advertise everything from lunch specials
for artists to discounts for townies. We hand distribute this issue at the Art Fair!
Deadline: July 7 Published: July 19

Entertainment Guide: Weekly restaurant, bar, and nightlife guide for those
hot summer days and hotter summer nights.
1x3 = $35.00 per week

Sudoku: Weekly puzzle sponsorship. Sudoku is so popular with our readers that
we regularly receive fan mail asking for more!
2x2 = $60 per week
New Student Edition (NSE)
Known for its broad reach and high readership, the
Daily’s summer mega-issue marks the beginning of
school and the return of your student customers.

Circulation: 21,000
6,000 mailed directly to all new students’ homes on August 9
15,000 distributed on campus the first day of classes, September 7
Open Rate: $20.50 per column inch
Non-Profit Rate: $19.00 per column inch
University of Michigan Rate: $17.75 per column inch

Bulk Contract Rates NSE Special Page Rates

50” 100” 200” 300”+ Includes
1x6 or 2x3 = $160 color on page
$20.00 $19.65 $18.95 $18.15
2x6 = $320 and banner

Special Sections Special Page Deadlines

Ann Arbor Best of Ann Arbor, May 18
Deadline May 20 Health, Beauty and Fashion, May 18
Sports Delivery, June 1
Deadline June 3 Game Day, June 1
Arts & Entertainment Dining & Nightlife, June 15
Deadline June 17 Main Street, June 15
University Housing, June 22
Deadline July 1 Campus Resources, June 29
Spouth University, June 29
General News & Sports Moving In, July 6
Deadline July 22 State Street, July 6
Religious Services, July 13
Student Discounts, July 13
Puzzle Book
From classroom desks to barber shop lobbies and
Art Fair tents, this “unofficial study guide” (and
official time-killer) guarantees your ads will be seen
over and over again!

Circulation: 20,000 Sizes and Rates

15,000 inserted into New Student Edition Size Measurement Cost
on September 7 1/4 Page 3 1/16” x 4 3/4” $250
5,000 distributed at the Art Fair and on campus 1/2 Page 6 1/4” x 4 3/4” $425
from July - October Full Page 6 1/4” x 9 1/2” $575

Deadline: June 16 at 2:30 PM Premium Pages

Early bird deadline: May 26 at 2:30 PM Deadline: June 9 Includes
Back Cover: $1,099 FREE full color
(receive free 2x3 in the Summer Daily)
Inside Covers: $849

Want an ad that really stands out? Save 5% on Puzzle Book ads when you purchase an
Ask about custom puzzles themed to fit your business! Art Fair Page ad in the Summer Daily!
Save 10% on Puzzle Book ads when you purchase a
Special Page ad in the New Student Edition!

Summer Orientation
A tabloid issue distributed throughout Summer
Orientation introducing students to the University,
the Michigan Daily, and your business!

Circulation: 9,000 Sizes and Rates

Orientation Dates: June 6 – August 6 Size Measurement Cost
1/8 Page 3 3/4” x 4” $340
Deadline: May 26 at 2:30 PM 1/4 Page 7 5/8” x 4” $425
Early bird deadline: May19 at 2:30 PM 1/2 Page 9 9/16” x 5.5” $800
(receive free 2x3 in the Summer Daily)
Full Page 9 9/16” x 11” $970

Center-spread ads receive one free color,

but act fast before the best placements are filled!
(half-page and full-page ads only)
Online Advertising www.michigandaily.com

Online deadline: 3pm the day prior to uploading

Banner $10.00 per 1,000 impressions One week rate: $320

(728 x 90 pixels) $9.00 if 100,000+ One term contract: $1000
Two term contract: $1900

Top Box Lower Box One term contract:

Spring (May 4 – June 21) or
(300 x 250 pixels) (300 x 250 pixels) Summer (June 30 – August 17)
$12.00 per 1,000 impressions $7.00 per 1,000 impressions Two term contract:
$11.00 if 100,000+ $6.00 if 100,000+ Spring and Summer
(May 4 – August 17)
One week rate: $360 One week rate: $240
One term contract: $1150 One term contract: $800
Two term contract: $2200 Two term contract: $1500

Email Blasts: $175

(limit one advertiser per month)
Online/Print Packages: Combine your online ads
with a print schedule and receive 15% off BOTH!

Online ad specifications

Each ad must be placed with a minimum of 10,000 impressions.

Our site receives approximately 40,000 impressions per week.

Ads will rotate through all index and story pages.

Prices include FREE ad production services.

Classified Advertising 734.764.0557 dailyclassified@gmail.com

Classified Line Rate: $2.30 per line

Consecutive Day discounted Rate: $1.15 per line
Crossword Puzzle
Sponsorship
Deadline
$35 per issue
Friday prior to publication at 11:30
Los Angeles Times Daily Crossword Puzzle
Edited by Rich Norris and Joyce Nichols Lewis
ACROSS 64 Posted 34 Patronizes, as an 44 Todd of
Classified Display Rate: $7.50 per column inch 1 Italian port on the
Adriatic
5 Los Alamos
65 Animal family
hidden in 17-,
35- and 57-
inn
35 Hand over
36 Canine anchor
Broadway
46 Classic video
games
project, briefly Across 37 __ occasion: never 47 “Broadway Joe”

Camera Ready Deadline 10 Newspaper

family name
14 Yemen’s main
66 Buffoonish

DOWN
38 Popular ski
country homes
39 Talking a blue
50 Not yet sched.
52 City near Gibraltar
55 Brest friend
port 1 Commonwealth streak? 58 Western Ky.

Thursday prior to publication at 11:30

15 Roofed patio off Florida 40 Sits atop clock setting
16 Guinness of “Star 2 Uncompromising 42 Hiker’s snack 59 Santa Barbara-
Wars” 3 Rises up 43 Longtime to-Vegas dir.
17 Hackneyed line 4 At a standstill Steinway rival 60 Slurp (up)
20 Love, in 1-Across 5 Tavern choice

Typeset Deadline 21 Heros

22 Male delivery
23 Frothy fountain
6 Kapow cousin
7 Singletons
8 Come of age
ANSWER TO PREVIOUS PUZZLE:

drinks 9 Like many lobster

Wednesday prior to publication at 11:30 26 Green soldier

28 Unwanted
kitchen visitor
eaters
10 Galoot
11 Sense of
29 Killed, in a way completeness
31 River in NW 12 Sandra Bullock
France role, e.g.
32 MA and PA 13 Like some

New Student Edition 33 Bakery worker

with a gun
34 Spirited equine
35 Chowder base
candles
18 Agricultural pests
19 Corner PC key
24 Numerical prefix

$4.30 per line

NEW!
NE W!
38 “__ moi, le 25 Pipe part
déluge”: Louis 27 Portnoy creator
XV Philip
41 New Rochelle, 30 Move in high
NY, college circles? xwordeditor@aol.com 01/13/10
42 “Pygmalion”
monogram
45 1975 A.L. MVP
and Rookie of
the Year __ Lynn
46 “The evil that
men do lives
after them”
speaker
48 Brutally harsh
49 __ stone
51 How architects
draw
53 Rear admiral’s
rear
54 Crimson Tide,
briefly
56 “Flip This House”
network
57 Summertime
cosmetic mishap
61 Hall of Famer
Slaughter
62 Book from which
the film “What’s
Love Got to Do
With It” was
adapted By Ed Sessa
63 Netman Nastase (c)2010 Tribune Media Services, Inc.
01/14/10

Classified Policies
Abbreviations Renewals
Only standard abbreviations as defined by TMD Ads may not be extended at a discounted rate during
will be accepted. spring/summer terms.
Contracts Size
Not available during spring/summer terms. Classified display ad width maximum is one column. Two
Refunds line minimum for line ads. Variations in font style and size
Advertisements may be removed from publication, but are available for classified display ads only. Each line has
there are no refunds. approximately 20-25 characters.
Refusal Student discounts
All ads subject to editing and approval. TMD does not Not available during spring/summer terms.
publish advertisements for resale of tickets at more Tearsheets
than their face value. TMD reserves the right to request Provided by request only.
samples of mail order items prior to accepting advertising.
Insert Rates for Summer Publications (based on 6-page tabloid or less)

Amount Total Cost Sample/Payment Due Inserts Due at Printer Mailed Home

Orientation 9,000 $850 May 20 May 31

NSE 6,000 $1020 July 15 July 22 6,000

15,000 $2025 July 28 August 4 None
21,000 $2310 July 15 July 22 6,000

Spring/Summer 5,000 $200 Monday prior Three days prior

Daily to publication to publication

Specifications

Order must equal press run Maximum Size

Ship inserts directly to printer at least three days 11.5” x 12.5” folded
prior to insertion date:

Grand Blanc Printing

Bob Henderson
9449 Holly Road
Grand Blanc, MI 48439

Minimum Size
3.5” x 5.5”
General Policies

Ad placement TMD reserves the right to determine the location Color Liability The liability of TMD for failure to publish color
of ads within the paper. Position requests are available for an for any reason will be limited to a credit for the value of the
additional fee. color charge.
Ad Ownership TMD owns all rights to an ad created by Orientation Advertisements will not be printed upside down.
our staff. File work will not be distributed to advertisers for
Overdue accounts Accounts that remain unpaid after 30 days
personal use.
are subject to a monthly finance charge of 1.5% of the unpaid
Ad Proofs Proofs are provided upon request when ads are placed balance (18% APR). Billing advertisers who reach 90-day past-
2 days prior to regular deadline. Limit one proof per ad. due status will not be allowed to advertise in The Michigan Daily
until account balance is paid in full. If payment has not been
Billing approval Allow a minimum of one week for credit
received after 120 days, any collection fees warranted are the
applications to be processed. Ads for Spring Break, websites, or
responsibility of the advertiser.
political campaigns will be accepted on a pre-pay basis only.
Payment Pre-payment is required for all advertising unless
Borders A one-point rule will be added to any ad that has
Advertiser is approved for billing. A local personal check*,
no specified border.
business check, cashier’s check, money order, Visa, MasterCard,
Cancellations Advertisers may cancel ads until deadline without or American Express will be accepted. All payment must be in
penalty. TMD will assess full advertising charges if an ad is U.S. funds (dollars). University purchase orders and Pcards will
cancelled after this time. also be accepted. No U of M shortcodes or account numbers can
be accepted. *Imprinted street address required on all checks.
Corrections/Replacements Requests for corrections of minor
errors or replacements of camera ready/e-ads of same color status Pre-Payment Pre-payment for frequency contracts must cover a
will be accepted until noon the day before publication. Honoring minimum of one month’s ads.
requests is at the discretion of TMD.
Rates All rates are net/non-commissionable.
Credit terms Payment is due on the 30th of the month
Refusal TMD reserves the right to decline, discontinue, or
following publication.
revise any advertisement. Ads found to be defamatory, lacking
Depth requirements Advertisements in the broadsheet paper factual basis, misleading or false in nature may be rejected. TMD
which exceed 18” in depth will be billed at full column (21”). reserves the right to include the words “Paid Advertisement” in
Advertisements in the tabloid paper which exceed 8.5” in depth any ad. Ads are subject to cancellation by TMD at any time prior
will be billed at full tabloid column (11”). to publication. All controversial ads are subject to a 24 hour
waiting period prior to approval or denial.
Downtime In the case of downtime, each online advertiser is
still guaranteed their total paid amount of impressions. Size An advertisement must be at least as many inches deep as it
is columns wide. Minimum ad size is one column across by one
E-ads Advertisements are accepted via email. E-ads must meet
inch deep. Ad depth must be in increments of 1/2 inch.
current specifications; please contact us for the criteria. No
proofs will be provided for e-ads and no credits will be given for Tearsheets Display advertising tearsheets are mailed at the end of
errors in an e-ad. each month. University departments will not receive tearsheets.
Liability The Michigan Daily assumes no financial responsibility Typeset advertising Advertisements designed by TMD
for errors in advertisements beyond the cost of space actually are fully owned by TMD and may not be reproduced without
occupied by the error, or the percentage of error that detracts prior written consent.
from the effectiveness of the advertising message, as determined
by TMD. TMD assumes no responsibility for any error not
caused by TMD. Advertiser agrees to defend and indemnify
TMD against any and all liability, loss, or expense arising from
claims of libel, infringement of trademarks, copyrights, trade
names, patents, proprietary rights or violation of rights of privacy,
resulting from the publication of the Advertiser’s advertisement.
The liability of TMD for failure to publish a scheduled
advertisement for any reason, or for publishing incorrect ads in a
specified issue, will be limited to publishing the advertisement in
a subsequent issue.
Reproduction Specs

TMD is printed with offset process. Faxes and Electronic ads (E-ads) are acceptable if:
images from web pages are not recommended sent in PDF format
as artwork. Camera-ready artwork will require
all fonts are embedded
scanning which may reduce image quality. Artwork
should be printed with an 85 line screen for best nothing within the ad is in RGB color format
reproduction. 100 line screen is needed for color they are built to the correct ad size
ads. Quality of reproduction decreases when they have a resolution of at least 300 dpi
artwork is re-sized. Reverses should be set in bold
typeface to ensure readability. Screens less than
20% or greater than 80% are not recommended.
TMD cannot guarantee quality of reproduction
if specifications are not met. Creative services by
TMD student design staff are free of charge.

A Guide to CMYK Process & Spot Colors

CMYK refers to the colors used in offset

printing. Cyan, magenta, and yellow
combine with black (K) to make full-color
prints.
One- or two-color ads must contain spot
color, which are determined by CMYK
values but are defined as “CMYK Spot”
rather than “CMYK Process.” For example,
Vivid Orange is determined by C=0, M=60,
Y=100, K=0, but defined as “Spot.” This let’s
our printer know to use one plate with pre-
mixed ink rather than three plates of process
ink.
RGB (red, green, blue) color is used
generally in inkjet printing processes, and
should not be used for newspaper artwork.
Four-color process creates
a multitude of colors by
overlapping. A shade of black
makes things darker.
Opacity levels also affect color
PROCESS mixing. Here, 100% yellow and
60% magenta make orange.
This color happens to be a pre-
mixed spot called “Vivid Orange.”
SPOT The spot color is still determined
by CMYK, but it’s just one ink.
Mechanical Specs

Tabloid
5 columns x 11 inches

Broadsheet
6 columns x 21 inches

Columns Inches
1 1 13/16”
2 3 3/4”
3 5 11/16”
4 7 5/8”
5 9 9/16”
6 11 1/2”

1 Column 2 Columns 3 Columns

1 2 3 4 5 6 7