EAST WEST INTERNATIONAL COLLEGE

________________________________________________________________
ASSIGNMENT 3
MKT 226 INTRO TO SALES AND MARKETING
SEMESTER: JANUARY 2015
________________________________________________________________
_

Name& (Matric No)

I/c No

Al Zamri

961116055357

Submission Date

: 6 AUGUST 2015

Lecturer Name

:Ms Rishdevi

INTRODUCTION
A telemarketer is a person who is responsible for selling a product or service over the phone.
Telemarketers may work in a private office, from a call center or from home. It is often the
case that telemarketers never meet their customers face to face, so good telemarketing skills
are of utmost importance to achieving success as a telemarketer. Follow these suggestions for
how to be a good telemarketer.
CHARACTERISTICS OF TELEMARKETER

Prepare for telemarketing

Learn as much as you can concerning what you are selling. You should have a thorough
considerate of what it is, how it works and how it might be useful to possible customers.
Learn about the company you work for
A good telemarketer not only sells a product or service, but also sells the company. You
should be able to tell potential customers why they should choose you over your competitors.
Make sure you understand the sales process. Once you talk into a customer to spend in what
you are selling, good telemarketing skills require that you are able to clarify the sales process
from start to finish. This includes closing paperwork, billing, shipping, refund/return policies,
customer support and any necessary follow-up.
Compile contact information for your customers. You should have the business name, mailing
address, phone number(s), email address, website, your manager's relevant information
(especially if you work in a call center) and any other pertinent contact information that your
customers may ask for over the telephone.
Express confidence
A good telemarketer speaks with a tone of authority that puts customers' minds at ease. If you
are amply prepared, then you should be able to talk about the reason for your call and your
company with confidence.

Communications skills
Speak slowly, loudly and clearly enough that customers can easily understand you. Do not
mumble.
Be thoughtful of the people you are calling. Introduce yourself and explain the reason of your
call as soon as possible in the conversation. Pause and take time to listen to responses as you
go.
Find the right balance between saying too much and not saying enough. Dead air during a
telephone conversation can be uncomfortable. On the other hand, you can overwhelm and
confuse a potential customer by saying too much, too fast.
Try not to sound rehearsed
Scripts are common in telemarketing, especially in a call center atmosphere, but it is possible
to deliver a script without sounding like you are reading from a piece of paper. Take some
slow breaths and relax before making your calls, then focus on the message behind what you
are saying rather than the words themselves.
Maintain a positive mental attitude
Remember that some (or many) of the people you call may not be expecting your call and,
additionally, may not be receptive to your call. It is not unusual for even a good telemarketer
to be rejected by several potential customers in a row before reaching 1 interested customer.
Don't take rejections personally but, rather, take them as opportunities to develop your
telemarketing skills.
Stay resilient
Telemarketing is a numbers game, and it takes time and persistence to develop good
telemarketing skills. Commit to making a certain number of calls each day and see those calls
through.
Recognize when it is time to move on to the next call
If a contact is expressly not interested in what you have to say, then politely end the call and
move on to the next call.

CONCLUSION
Telemarketing may be done from a company office, from a call center, or from home. It may
involve a live operator voice broadcasting which is most frequently associated with political
messages .An effective telemarketing process often involves two or more calls. The first call
(or series of calls) determines the customers needs. The final call (or series of calls)
motivates the customer to make a purchase.

APPENDIX

REFERENCES
http://m.wikihow.com/Be-a-Good-Telemarketer

https://en.m.wikipedia.org/wiki/Telemarketing
https://www.google.com/search?
biw=360&bih=240&noj=1&tbm=isch&sa=1&ei=XR69Ve6bHtScugTBwb6gDw&q=tele
marketer+cartoon+&btnG=#btnG=&imgrc=tF_sv4DDPzLmEM%3A
https://www.google.com/search?
biw=360&bih=240&noj=1&tbm=isch&sa=1&ei=gh69Vbn0LIWUuAT60oOIBg&q=char
acteristics+of+telemarketer+&oq=characteristics+of+telemarketer+&gs_l=mobile-gwsserp.12...44853.52842.0.53645.32.19.0.1.1.3.2716.7673.0j2j1j1j61j1j1j1.8.0....0...1c.1j4.64.mobile-gwsserp..28.4.1828.3.NSqRls9jjdk#imgrc=BU_Ke1Goqtw1QM%3A