Final Term Report

of
Information Technology in Business
on
Atlas Honda Limited
F-36 Estate Avenue SITE Karachi.
Submitted by:
Mohammad Fahad (Leader)
Mateen Majid
Fatima Tariq
Safia Ilyas
Waqar Ashraf

Reg: 4606
Reg: 4601
Reg: 5759
Reg: 5765
Reg: 5762

Submitted to:
Engr. Mohammad Ehtesham Khan

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Acknowledgements
Making this Strategic Management final term report was not easy, I am really grateful to all, who so ever
made it possible.
Some people deserve special vote of thanks for their immense support in the completion of this report.
There are many people who helped me through this uphill task to whom, I am extremely grateful and
forever in debt.
The first, I must thank un-doughtily our honorable instructor, Mr. Mohammad Ehtesham Khan
who taught everything, I needed to know about this report.
Finally, I thank Atlas Honda Limited, for their cooperation and assistance. They provided me, accurate
and reliable information in order to make this report a success.

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Introduction

A joint venture between the Atlas Group and Honda Motor Co., Japan
Emerging as a global competitive centre of production & exports
Produce 500K motorcycles per annum
Fulfilling its ISO 9002 & ESH (ISO 14001) requirements
Fulfill its corporate citizen responsibilities by providing green products
Two plants are located in Sheikhupura and Karachi

COMPANY POLICY

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CUSTOMER
Our customers are the reason and source of our business, it is our joint aim with our dealers to ensure that
the customer enjoy the highest level of satisfaction from use of Honda motorcycle.
QUALITY
To ensure that our product and service meet the set standards of excellence.
LOCAL MANUFACTURING
The industry leader in indigenous of motorcycle parts.
TECHNOLOGY
To develop and maintain distinct business advantage through continuous induction of improved hard and
soft technology.
SHAREHOLDERS
To ensure health and viability of business and the safeguarding shareholder by maximizing profit,
payment of regular satisfactory dividend and values of the shares.
EMPLOYEE
To enhance and continuously update each members capabilities andeducation and to provide an
environment to encourage practical expressions of individual potential in goal directed team efforts and
compensate attractively, according to their abilities and performance.

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MANAGEMENT PROFILE
BOARD OF DIRECTORS
Chairman: Yusuf H. Shirazi
Chief Executive Officer: Saquib H. Shirazi
Directors: Hisao Kobayashi
Nur ul Hoda
Sanaullah Qureshi
Tariq Amin
Shigeki Takane
Company Secretary: Syed Tanvir Hayder
GROUP SYSTEMS AND TECHNOLOGY COMMITTEE
The Group system and Technology committee is responsible to provide an insight towards the various
technological aspects of information systems. The objective of the committee is to introduce leading edge
technology and IT initiative to automate information delivery and accessibility of data for enhancement of
time and cost efficiency.

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INFORMATION TECHNOLOGY DEPARTMENT

Atlas Honda has a sophisticated IT system. All the departments are linked through network. Each and
every
department
is
computerized.
This
computerization has reduced the burdens on employees. Particularly the employees of finance department
have different softwares to support their work. All these softwares have been developed by companys
own IT department. Mostly softwares are developed in house and in some special cases.
VISION STATEMENT
I.T Department is dedicated to provide reliable information using modern technology to potential users at
all levels. Our professionals will constantly improve their competitive skills and excel in providing quality
service covering all the aspects of technology. By embarking into the digital age we will accelerate the
positive effects and mitigate the challenges as knowledge grows when shared. We will innovate in a
research-oriented manner with technologies to create our own future and value added activities for
profitable relationships with our stakeholders, thus encouraging intellectual curiosity for our products,
service and insight that will help people around the world, shape the ways business and education will be
done in future.

Implementation

In Atlas Honda implemented to much extent & according to the needs of the organization
Honda has integrated data and processes from major areas of an organization and unified it for
easy access and work flow using ERP software.
Integration has been accomplished by creating one single database that employs multiple software
modules
Departments are integrated through Networking are:
HR&ADMIN, PRODUCTION SHOPS, LOGISTICS, MARKETING, MAINTENANCE,
FINANCE, PPC, QUALITY, STORES AND VENDOR PRECUREMENT

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IT Infrastructure

Local Area Network (LAN) and Wide area network (WAN).

10/100 Mbps Ethernet switched technology for data transmission connected with both optic fiber
and Cat6 cables, along with fiber optic modules.
Cisco routers.
Mix of switches from three vendors: Cisco, LinkSys and 3Com.
For non-critical applications, 3Com switches.

Company uses an IBM RS 6000 server for running SAP application.

For Lotus Notes applications the company has opted for IBMs servers.
For WAN, Cisco Router are connected through wireless connection.
Honda has achieved integration by an ERP

ERP Implemented

Honda has achieved integration by an ERP

ERP software used by Atlas Honda is SAP
Siemens Information Systems limited (SISL) is the implementation partner

IBM Lotus Notes

The company messaging set up evolved around Lotus Notes

Lotus Notes is application developed and sold by IBM Software Group. IBM describes the
software as an "integrated desktop client option for accessing business e-mail, calendars and
applications on IBM server

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In this real case there the benefits of the ERP systems

Online Data Flow decreases the process time

Fast & Online Confirmation
Less Paperwork
No need for folder storage
Database Security
Less Employee needed
Easy Financial Management
Better Inventory Management

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SAP:
Systems, Applications and Products in Data Processing
= Modules:

PP Production and planning

Manages production process, including Capacity planning, Master production scheduling, Material
requirements planning.

SD

Sales and Distribution

The SAP sales and distribution is part of the logistics module that support customer, starting
from quotations, sales order and all the way towards billing the customer.

CO

Controlling

The SAP CO (Controlling) Module provides supporting information to Management for the
purpose of planning, reporting, as well as monitoring the operations of their business.

FI

Financial

The SAP FI Module has the capability of meeting all the accounting and financial needs of an
organization.

QM Quality Management
SAP QM Module - and QM stands for Quality Management in this SAP module improves the
quality of goods, including, Planning, Execution, Inspections, Certificates.

MM Material Management
One of the most important SAP Modules where MM is Materials Management - underpins the
supply chain, including Requisitions , Purchase orders , Goods receipts , Accounts payable,
Inventory management, Master raw materials, finished goods.

Though, each department can access database & modules but only to the extent it has been allowed
Data base is updated by each concerned department & every one can simply see that to get the
required information
Shops cant start production until job order is issued to them by PPC through SAP
At the start of month MRP is run & whole month schedule of parts needed is generated
vendor procurement generate vendor delivery schedule at the start of each month

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Suggestions by Customers:
During this research project we have found some major demands from customers are as follows.
Customers are very happy because of the price reduction by HONDA. But customers still want
further price reduction by the company.
It is a major demand from the customers that now company should introduce some major change
in model.
Customers want the company to introduce some new models inaddition with CD 70 and CG 125.
The company should try to improve the relations with dealers, as some dealers are not satisfied and
happy with some of the companys policies.
Company should control the prices of the motorcycle in the markets. We have observed some
dealers at our own, selling the motorcycles to the customers above the market price. Although the
company has already system to control the price but it is not sufficient.
Recommendation:

Atlas Honda should have strong backup facilities. The company should install an extra
server as a backup for this IBM solution is a very good option.

The advantage will be obtained that even if a LAN or a switch fails it should just take 10
minutes to switch to another LAN or switch.

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